CN204045137U - A kind of experience type advertisement machine - Google Patents
A kind of experience type advertisement machine Download PDFInfo
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- CN204045137U CN204045137U CN201420456606.1U CN201420456606U CN204045137U CN 204045137 U CN204045137 U CN 204045137U CN 201420456606 U CN201420456606 U CN 201420456606U CN 204045137 U CN204045137 U CN 204045137U
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Abstract
The utility model provides a kind of experience type advertisement machine, comprise a board, board accommodated inside has advertisement to try out commodity, and on this board, be provided with a commodity export on probation, on this board, device has a display unit, be used for showing that the marketing advertisement of commodity is tried out in this advertisement, and display provides the menu interface of user operation, and a control module is set, to operate this menu interface, this board is provided with a sensor, this sensor is used for reading one sensing unit, and be connected to an external control center through a network connection unit and judge, when the legal authorization of this sensing unit, this advertisement can be obtained via this commodity export on probation and try out commodity.The experience type advertisement machine that the utility model provides is while broadcast advertisement, relevant advertisement is provided to try out commodity, use and obtain trying out the actual impression of commodity in fragrance, taste, sense of touch to advertisement, to increase the actual impression of consumer for promotion item, reach the device of optimal advertising effect.
Description
Technical field
The utility model is about a kind of experience type advertisement machine, especially a kind of broadcast advertisement while, can directly provide relevant advertisements to try out commodity, increase the impression of consumer with real experiences, reach the experience type advertisement machine of optimal advertising effect.
Background technology
Traditional Commdity advertisement propagate method is granting, the delivery of being carried out promotional pamphlet by manpower, or broadcasts when vehicle is advanced and publicize, to reach the effect that message is transmitted.But the advertising method carried out with manpower, its cost is very high, and gained advertising area is narrow and small, limited efficiency, and prints mass advertising leaflet, and waste resource, is not inconsistent ecological requirements.
Conventional ads mode can also be published on newspapers, books and periodicals, magazine, uses the publicity of popularity.But to publish the advertising carried out, its cost is also high, and advertising results are quite passive, except non-consumer has this demand, otherwise be difficult to reach advertising effect.
For this reason, along with the progress of science and technology, someone conceives and takes to place Multimedia Advertisement Machine in open place, carry out the advertisement marketing technology of multimedia, because play content is comparatively active, and can option is provided and carry out interaction with consumer, deepen consumer to the impression of this play content, obtain preferably advertising results.Moreover ad content can upgrade at any time, need not printing resource be wasted, more can, for the suitable play content of personnel's categorizing selection of place to place, make advertising results better.
But, even if common advertisement machine advantage is much, still there is shortcoming fundamentally, needs to be improved.Wherein maximum problem is, current advertisement gimmick, comprises conventional advertisement machine, only can provide the reception and registration in commodity image face, cannot provide the experience of commodity reality.
Such as, for food, its note severe one is the experience of the sense of taste, and commonly uses the image that advertisement machine only can provide outward appearance, cannot give consumer should be subject to for taste.And for example, for aromatic commodity, its emphasis is taste certainly, but by the play content of the advertisement machine commonly used, cannot experience the existence of taste completely.Even, its material emphasized by some commodity, but by the play content of the advertisement machine commonly used, can not know the sense of touch of material.
In other words, for conventional advertisement machine and advertisement gimmick, consumer only can rely on the subjective impression for advertisement, obtains the cognition to this promotion item, then determines whether buy.Under the prerequisite of actual content that cannot confirm this promotion item, majority can be inclined to conservative, are reluctant initiatively to buy the new product released, and advertising results are had a greatly reduced quality.
Therefore, conventional advertisement machine still has remarkable disappearance, needs further to research and develop and improve.
The utility model, according to the disappearance of aforesaid conventional advertisement machine, sets about being improved, and considering provides consumer more promotion item information, to improve the purchase intention to this promotion item.Applicant, through long-term research and development and practice, completes the experience type advertisement machine that the utility model provides.
Utility model content
The purpose of this utility model is to provide a kind of experience type advertisement machine, it can while broadcast advertisement, relevant advertisement is provided to try out commodity, to meet consumer, the actual impression of commodity in fragrance, taste, sense of touch is tried out for this advertisement, improve the actual impression for promotion item, stimulate purchase intention, reach optimal advertising effect.
The utility model provides a kind of experience type advertisement machine, and its content update is easy, can change commodity at any time, satisfy the demands of consumers with marketplace trend, increases advertisement benefit, reduces the wasting of resources.
The utility model provides a kind of experience type advertisement machine, it coordinates the design of sensor, advertisement manufacturer can in conjunction with service content, release the preferential terms limiting and experience, qualified consumer is allowed to obtain restriction commodity, improve the interaction between advertisement manufacturer and consumer, more increase the real benefit of advertisement.
Realize above-mentioned a kind of experience type advertisement machine, mainly include a board, the inside of described board is equipped with advertisement and tries out commodity, and on this board, be provided with a commodity export on probation; On this board, device has a display unit, is used for showing that the marketing advertisement of commodity is tried out in this advertisement, and display provides the menu interface of user operation; Described display unit is coordinated to provide a control module on described board, in order to operate described menu interface; Described board is provided with a sensor, and described sensor is used for reading one sensing unit; Described board is separately provided with a network connection unit, after described sensor reads described sensing unit, be connected to an external control center through this network connection unit to judge, when the legal authorization of described sensing unit, this advertisement can be obtained via this commodity export on probation and try out commodity.
Experience type advertisement machine provided by the utility model, while broadcast advertisement, relevant advertisement can be provided to try out commodity, use and obtain trying out the actual impression of commodity in fragrance, taste, sense of touch to advertisement, to increase the actual impression of consumer for promotion item, reach the device of optimal advertising effect.
Accompanying drawing explanation
In order to be illustrated more clearly in the utility model embodiment or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only embodiments more of the present utility model, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the structural perspective of experience type advertisement machine of the present utility model.
Fig. 2 is another enforcement illustration of experience type advertisement machine of the present utility model.
Wherein, 1, board; 11, commodity export on probation; 12, display unit; 13, control module; 14, network connection unit; 15, sensor; 2, commodity are tried out in advertisement; 3, external control center; 4, sensing unit.
Embodiment
Below in conjunction with accompanying drawing of the present utility model, be clearly and completely described the technical solution of the utility model, obviously, described embodiment is only the utility model part embodiment, instead of whole embodiments.Based on the embodiment in the utility model, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the utility model protection.
As shown in Figure 1 and Figure 2, a kind of experience type advertisement machine that the utility model provides, include a board 1, described board 1 inner hollow, be used for placing advertisement and try out commodity 2, described board 1 is provided with a commodity export 11 on probation, person to be used selects to determine, this advertisement can be made to try out commodity 2 and to drop down onto this commodity export 11 on probation, experience use for user.
Described board 1 is provided with a display unit 12, described display unit 12 is used for playing the marketing advertisement that commodity 2 are tried out in this advertisement, play content, time, circulation pattern etc. can be set, and display provides the menu interface of this user operation further, described menu interface can supply user operation, being used for selection views and admires ad content, then determines that whether taking this advertisement tries out commodity 2.
This board 1 on described display unit 12 side is provided with a control module 13, is used for operating described menu interface, as Fig. 1; Matching design pattern, if display unit 12 is touch control display, described control module 13 virtual key form can be presented at the enterprising line operate of this touch control display, as Fig. 2.
Described board 1 is provided with a network connection unit 14 in addition, this network connection unit 14 is connected to an external control center 3, when described in this user operation, control module 13 selects advertisement to try out commodity 2, can via described network connection unit 14 externally control center 3 verify, to determine that whether providing this advertisement tries out commodity 2.
Simultaneously, described board 1 is provided with a sensor 15, described sensor 15 is used for reading one sensing unit 4, this sensing unit 4 is held by user, and via advertisement try out commodity 2 provide manufacturer send licencing key, after the licencing key that sensor 15 reads this sensing unit 4, judge via connecting to external control center 3, during through determining described sensing unit 4 legal authorization, this advertisement can be obtained via this commodity export 11 on probation and trying out commodity 2.
The utility model in use, advertisement provides manufacturer can try out commodity 2 for advertisement provides legal authorization password to obtain for user, adquisitiones determines by providing manufacturer, this licencing key is added in sensing unit 4, then sensing unit 4 is placed on sensor 15 to read, and the true and false of licencing key is judged via external control center 3, this advertisement can be provided to try out commodity 2 to user.
Certainly, by network on-line, user after satisfaction on probation, directly can carry out the purchase that places an order on this board 1.
Aforementioned network linkage unit 14 can be wired network devices (as Fig. 1), but coordinates this board 1 set-up site, if inconvenient Traction networks winding thread, then also can be radio network device (as Fig. 2).
In addition, for the configuration of sensor 15 with sensing unit 4, sensing unit 4 can be one dimension or two-dimensional bar, and sensing unit 4 is apparatus for reading of bar code (as Fig. 1).Take the mode that bar code reads, benefit be cheap, operate simple and easy, as common QR CODE bar code, this provide manufacturer can by mandate bar code through network, books and periodicals, the leaflet even packaging of other commodity, be supplied to this user and take.User can directly take there is this mandate bar code object as sensing unit 4, or using this mandate printing bar code on the paper as this sensing unit 4, or by mobile phone, dull and stereotyped as sensing unit 4, this mandate bar code is downloaded and uses.Then read this mandate bar code on sensing unit 4 by sensor 15, this advertisement can be provided to try out commodity 2.
Or sensor 15 can be induction type calculating punch or chip calculating punch, described sensing unit 4 is contactless card or chip card (as Fig. 2).For contactless card quite universal at present or chip card, this provides manufacturer can coordinate hair fastener unit, by network on-line, licencing key is downloaded in sensing unit 4, then read the licencing key in this sensing unit 4 by this sensor 15, provide this advertisement to try out commodity 2 and try out to this user.
Comprehensive said structure, the experience type advertisement machine that the utility model provides has the following advantages:
1. by the setting of board, record and broadcast ad content can be planned, and adopt whole day broadcasting, reach optimal advertising effect.
2. monitoring machinery and equipment without the need to arranging staff, lowering personnel and shop rent cost.
3. board can be placed in Anywhere, and the theme, personnel's hobby etc. that are equipped with place arrange promotion item, reach good advertising results.
4. can pass through network function, the identity of the client of checking viewing advertisement, provide trial product after then needing to provide password according to Evaluation product, lockable uses group, reduces distributing indiscriminately of promotion item.
5., as on probation satisfied, can pass through network function and directly to place an order on board purchase function.
The above; be only embodiment of the present utility model; but protection domain of the present utility model is not limited thereto; anyly be familiar with those skilled in the art in the technical scope that the utility model discloses; change can be expected easily or replace, all should be encompassed within protection domain of the present utility model.Therefore, protection domain of the present utility model should described be as the criterion with the protection domain of claim.
Claims (5)
1. an experience type advertisement machine, is characterized in that:
One board, its accommodated inside has advertisement to try out commodity, and on described board, be provided with a commodity export on probation;
One display unit, device is on described board, and being used for display advertisement tries out the marketing advertisement of commodity, and display provides the menu interface of user operation;
One control module, device, on described board, is used for operating menu interface;
One network connection unit, device, on described board, is connected to an external control center;
One sensor, device, on described board, is used for reading one sensing unit, and induction information is connected to external control center via described network connection unit judges, when the legal authorization of described sensing unit, advertisement can be obtained via described commodity export on probation and try out commodity.
2. experience type advertisement machine according to claim 1, is characterized in that: described display unit is touch control display, and described control module is then presented at the enterprising line operate of described touch control display.
3. experience type advertisement machine according to claim 1, is characterized in that: described network connection unit is wired or wireless network equipment.
4. experience type advertisement machine according to claim 1, is characterized in that: described sensor is apparatus for reading of bar code, and described sensing unit is one dimension or two-dimensional bar.
5. experience type advertisement machine according to claim 1, is characterized in that: described sensor is induction type calculating punch or chip calculating punch, and described sensing unit is contactless card or chip card.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201420456606.1U CN204045137U (en) | 2014-08-13 | 2014-08-13 | A kind of experience type advertisement machine |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201420456606.1U CN204045137U (en) | 2014-08-13 | 2014-08-13 | A kind of experience type advertisement machine |
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| Publication Number | Publication Date |
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| CN204045137U true CN204045137U (en) | 2014-12-24 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201420456606.1U Expired - Fee Related CN204045137U (en) | 2014-08-13 | 2014-08-13 | A kind of experience type advertisement machine |
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| CN (1) | CN204045137U (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104794994A (en) * | 2015-04-27 | 2015-07-22 | 北海和思科技有限公司 | Advertisement player system with bar code recognizing function |
| CN108648337A (en) * | 2018-05-16 | 2018-10-12 | 武汉科技大学 | A kind of experience type popularization machine |
| CN108717749A (en) * | 2018-08-16 | 2018-10-30 | 胡睿 | A kind of intelligence merchandise display, experience, sale and return of goods all-in-one machine |
| CN112541782A (en) * | 2020-11-30 | 2021-03-23 | 京东数字科技控股股份有限公司 | Advertising machine and commodity matching degree prediction method |
-
2014
- 2014-08-13 CN CN201420456606.1U patent/CN204045137U/en not_active Expired - Fee Related
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104794994A (en) * | 2015-04-27 | 2015-07-22 | 北海和思科技有限公司 | Advertisement player system with bar code recognizing function |
| CN104794994B (en) * | 2015-04-27 | 2017-05-24 | 钟青梅 | Advertisement player system with bar code recognizing function |
| CN108648337A (en) * | 2018-05-16 | 2018-10-12 | 武汉科技大学 | A kind of experience type popularization machine |
| CN108717749A (en) * | 2018-08-16 | 2018-10-30 | 胡睿 | A kind of intelligence merchandise display, experience, sale and return of goods all-in-one machine |
| CN112541782A (en) * | 2020-11-30 | 2021-03-23 | 京东数字科技控股股份有限公司 | Advertising machine and commodity matching degree prediction method |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20141224 |