JP2012205461A - Charging system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a charging system capable of obtaining sufficient information presentation effect using a charging station.SOLUTION: In a charging system 1 where a charging station 2, an advertisement managing server 3, and an advertisement distributing terminal 5 transmit and receive information with one another, the charging station 2 displays advertisement information transmitted from the advertisement distributing terminal 5 through the advertisement managing server 3, the advertisement managing server 3 takes out vehicle information transmitted from the charging station 2 or purchase history information corresponding to user information from a storage part 15, analyzes a user's preference on a product based on the purchase history information, and transmits preference information which is the analysis result to the advertisement distributing terminal 5, and the advertisement distributing terminal 5 transmits the advertisement information corresponding to the preference information transmitted from the advertisement managing server 3 to the charging station 2 through the advertisement managing server 3.

Description

  The present invention relates to a charging system including a charging stand that supplies electric power to a vehicle.

  There is a charging system that supplies electric power from a charging stand to vehicles such as plug-in hybrid cars and electric cars, and distributes store advertisements, sightseeing information, traffic information, or life information (for example, Patent Document 1 and Patents). Reference 2). In such a charging system, the charging fee is discounted only when the information is presented to the user, or tourist information, traffic information, or life information corresponding to the travel distance estimated by the amount of charge to the vehicle is obtained. Or presenting it to the user.

  However, the information presented to the user is not information that matches the user's preference, and a sufficient information presentation effect using the charging stand cannot be achieved.

JP 2010-114988 A Utility Model Registration No. 3148265

  An object of this invention is to provide the charging system which can aim at sufficient information presentation effect using a charging stand.

  The charging system of the present invention is a charging system in which a charging stand, an advertisement management server, and an advertisement distribution terminal transmit / receive information to / from each other, and the charging stand transmits from the advertisement distribution terminal via the advertisement management server First display means for displaying advertisement information to be displayed, vehicle information for specifying a vehicle using the charging station, or user information for specifying a user using the charging station Information acquisition means for transmitting to the advertisement management server, wherein the advertisement management server stores the vehicle information or the user information in association with purchase history information indicating a purchase history of products for the user. 1 storage means and the purchase history information corresponding to the vehicle information or the user information transmitted from the charging station as the first storage means And analyzing means for analyzing the user's preference for the product based on the purchase history information, and transmitting the preference information as the analysis result to the advertisement distribution terminal, and the advertisement information transmitted from the advertisement distribution terminal The advertisement distribution terminal transmits the advertisement information corresponding to the preference information transmitted from the advertisement management server to the advertisement management server.

Thereby, since an advertisement suitable for the user's preference can be presented to the user, a sufficient information presentation effect using the charging stand can be achieved.
The advertisement management means may be configured to transmit the advertisement information corresponding to the highest advertisement charge among the advertisement charges transmitted from the plurality of advertisement distribution terminals.

  In addition, the advertisement distribution terminal stores the second storage unit that stores the preference information and the advertisement information in association with each other, and the advertisement information corresponding to the preference information transmitted from the advertisement management server. You may comprise so that an advertisement delivery means to take out from a memory | storage means and to transmit to the said advertisement management server may be provided.

  The advertisement distribution terminal includes a second display unit that displays preference information transmitted from the advertisement management server, and an operator of the advertisement distribution terminal that has browsed the preference information displayed on the second display unit. And an advertisement distribution means for transmitting the advertisement information selected by the operator from the plurality of advertisement information created in advance to the advertisement management server. Good.

  In addition, the charging system includes a charging management server that transmits and receives information to and from the plurality of charging stations, and transmits and receives information to and from the advertisement management server, and the charging management server is transmitted from each of the plurality of charging stations. A third storage means for storing the charging station information for specifying the charging station and the vehicle information or the user information in association with each other, together with the advertisement information from the advertisement distribution terminal via the advertisement management server Charging management means for extracting the charging station information corresponding to the vehicle information or the user information to be transmitted from the third storage unit and transmitting the advertisement information to the charging station specified by the charging station information. You may comprise as follows.

  The analysis unit may be configured to transmit, to the advertisement distribution terminal, the product having the largest number of purchases by the user among the plurality of products indicated in the purchase history information as the preference information.

  ADVANTAGE OF THE INVENTION According to this invention, in a charging system provided with the charging stand which supplies electric power to a vehicle, the sufficient information presentation effect using a charging stand can be aimed at.

It is a figure which shows the charging system of embodiment of this invention. It is a sequence diagram which shows the flow of the whole operation | movement of a charging system. It is a figure which shows an example of the table memorize | stored in the memory | storage part of a POS system.

FIG. 1 is a diagram illustrating a charging system according to an embodiment of the present invention.
A charging system 1 shown in FIG. 1 includes a plurality of charging stations 2, an advertisement management server 3, a charging management server 4, and a plurality of advertisement distribution terminals 5.

  Each of the plurality of charging stations 2 is installed in a parking lot of a charging facility such as a shopping center or a convenience store, and the electric power obtained from a commercial power source in the charging facility is connected to a plug-in hybrid vehicle or an electric vehicle via a cable. The vehicle 6 is supplied.

  The charging station 2 and the vehicle 6 are each provided with wireless or wired communication means. When power is supplied from the charging station 2 to the vehicle 6 via a cable, the vehicle 6 is transferred from the vehicle 6 to the charging station 2. The vehicle information for specifying is transmitted. At this time, the vehicle information transmitted from the vehicle 6 to the charging station 2 is transmitted from the vehicle 6 to the charging station 2 in the authentication process of the vehicle 6 performed when charging the charging fee corresponding to the charging amount of the vehicle 6. Vehicle information may be used.

  Further, the charging station 2 is transmitted from the IC card reader 7 for reading the user information from the IC card in which user information for specifying the user who uses the charging station 2 is written, and the charging management server 4. A display 8 (first display means) that displays advertisement information included in the advertisement display request, and a controller that transmits vehicle information transmitted from the vehicle 6 or user information read by the IC card reader 7 to the charge management server 4 9 (for example, a control board on which a CPU is mounted) and an issuing unit 10 that issues a discount ticket on which discount information and vehicle information or user information included in an advertisement display request transmitted from the charge management server 4 are printed With. The discount information may be displayed on the display 8 together with the advertisement information, for example, as a two-dimensional barcode. When configured in this way, for example, when a user accesses a site of a URL indicated by a two-dimensional barcode with a mobile phone, discount information may be displayed on the screen of the mobile phone. Moreover, the information acquisition means described in the claims may be configured by, for example, the IC card reader 7 or the control unit 9.

The charge management server 4 is installed in a charging stand management company or the like, and includes a storage unit 11 (third storage unit) and a charge management unit 12 (charge management unit).
In addition, the charge management server 4 stores vehicle information or user information transmitted from each of the plurality of charging stations 2 and charging station information for specifying the charging station 2 in the storage unit 11 in association with each other.

  In addition, the charging management unit 12 takes out charging station information corresponding to vehicle information or user information transmitted from the advertisement management server 3 together with the advertisement display request from the storage unit 11, and stores the charging station information specified by the charging station information. Send advertisement display request.

The advertisement management server 3 includes a POS system 13 (analysis unit) and an advertisement management unit 14 (advertisement management unit).
The POS system 13 includes a storage unit 15 that stores vehicle information or user information transmitted from each advertisement distribution terminal 5 and purchase history information indicating purchase history of the user's products in association with each other. The vehicle information or user information and purchase history information stored in the storage unit 15 may be obtained from other than the advertisement distribution terminal 5.

  When the POS system 13 receives vehicle information or user information from the charge management server 4, the POS system 13 extracts purchase history information corresponding to the vehicle information or user information from the storage unit 15, and the user is based on the extracted purchase history information. The preference for the product is analyzed, and the preference information as the analysis result is transmitted to the predetermined advertisement distribution terminal 5.

The advertisement management unit 14 transmits an advertisement display request including the highest advertisement charge among the advertisement charges included in the advertisement display request respectively transmitted from the plurality of advertisement distribution terminals 5 to the charge management server 4.
Each of the plurality of advertisement distribution terminals 5 is installed in each manufacturer that manufactures products sold at each store or convenience store in the shopping center, and includes a storage unit 16 (second storage unit), An advertisement distribution unit 17 (advertisement distribution means) and a display 18 (second display means) are provided.

  The advertisement distribution terminal 5 stores the preference information and the advertisement information related to the preference information in the storage unit 16 in association with each other. For example, the advertisement distribution terminal 5 has the product “AAA” as the preference information and “the person who brought the discount ticket or the mobile phone screen on which the discount information is displayed as the advertisement information, Store the product “AAA” 20% OFF ”in association with the storage unit 16, or display the product“ SSS ”as preference information and“ the person who has a discount ticket or discount information as advertisement information ” The person who shows the screen of the mobile phone that is being used and the product “SSS” is stored in the storage unit 16 in association with 10% OFF.

  The advertisement distribution unit 17 extracts advertisement information corresponding to preference information transmitted from the advertisement management server 3 together with vehicle information or user information from the storage unit 15, and displays an advertisement display request including the advertisement information, discount information, and advertisement fee. The vehicle information or the user information is associated and stored in the storage unit 16, and the advertisement display request and the vehicle information or the user information are transmitted to the advertisement management server 3.

  Further, the advertisement distribution terminal 5 transmits vehicle information or user information shown together with the discount information when the user's discount information is used, and purchase history information when the discount information is used, to the advertisement management server 3.

  The advertisement distribution terminal 5 may display the preference information transmitted from the advertisement management server 3 on the display 18. In the case of such a configuration, the operator of the advertisement distribution terminal 5 browses the preference information displayed on the display 18 and then creates advertisement information or a desired one of a plurality of advertisement information created in advance. Select advertising information. Then, the advertisement distribution unit 17 transmits an advertisement display request including the created advertisement information or the selected advertisement information to the advertisement management server 3.

FIG. 2 is a sequence diagram showing an overall operation flow of the charging system 1.
First, after the user connects a cable extending from the charging stand 2 to the vehicle 6, when the power supply from the charging stand 2 to the vehicle 6 is started by pressing a charging start button of the charging stand 2 or the like, the charging stand 2 Acquires vehicle information or user information (S1), and transmits the vehicle information or user information and charging station information to the charging management server 4.

  Next, the charging management server 4 associates the vehicle information or user information transmitted from the charging station 2 with the charging station information and stores it in the storage unit 11 (S2), and manages the vehicle information or user information as advertisement management. Send to server 3.

  Next, the POS system 13 of the advertisement management server 3 collates whether or not information that matches the vehicle information or user information transmitted from the charge management server 4 exists in the storage unit 15. When it does not exist, the POS system 13 transmits the vehicle information or user information and the preference information indicating that the vehicle information or user information is new information to each advertisement distribution terminal 5. On the other hand, if it exists, the POS system 13 takes out purchase history information corresponding to the vehicle information or user information from the storage unit 15, analyzes the user's preference based on the purchase history information, and the analysis result The advertisement distribution terminal 5 related to the preference information is selected from the plurality of advertisement distribution terminals 5 (S3), and the vehicle information or the user information and the preference information are transmitted to the selected advertisement distribution terminal 5. At this time, the store or manufacturer may be configured to pay the information fee to the charging station management company or the charging facility as consideration for providing the preference information.

  Next, the advertisement distribution terminal 5 takes out advertisement information corresponding to the preference information transmitted from the advertisement management server 3 from the storage unit 16 (S4), and displays an advertisement display request including the advertisement information, discount information, and advertisement fee. Vehicle information or user information is transmitted to the advertisement management server 3.

  Next, the advertisement management server 3 obtains an advertisement display request including the highest advertisement charge among advertisement display requests transmitted from the plurality of advertisement distribution terminals 5 (S5), and the advertisement display request and vehicle information or user Information is transmitted to the charge management server 4.

  Next, the charging management server 4 takes out charging station information corresponding to the vehicle information or user information transmitted from the advertisement management server 3 from the storage unit 11 (S6), and stores the charging station information specified by the charging station information. Send advertisement display request.

  Next, the charging station 2 displays the advertising information included in the advertisement display request transmitted from the charging management server 4 on the display 8 and prints the discount information included in the advertisement display request on the discount ticket. And a two-dimensional barcode indicating discount information is displayed on the display 8 (S7).

  Next, the advertisement distribution terminal 5 confirms whether vehicle information or user information shown together with discount information used by the user exists in the storage unit 16 (S8), and the vehicle information or user information and purchase history. Information is transmitted to the advertisement management server 3. In addition, when vehicle information or user information shown together with discount information used by the user exists in the storage unit 16, the store or maker pays the result reward as compensation for the use of the discount information. May be configured to pay.

Then, the advertisement management server 3 stores the vehicle information or user information and purchase history information transmitted from the advertisement distribution terminal 5 in association with each other in the storage unit 15 (S9).
FIG. 3 is a diagram illustrating an example of a table in which vehicle information, user information, or purchase history information is stored when vehicle information, user information, or purchase history information is stored in the storage unit 15.

  The table 30 shown in FIG. 3 includes a plurality of records 31 (31-1, 31-2,... 31-7). Each record 31 stores a date and time area 32 for storing the date and time when the product is purchased. ID area 33 for storing vehicle information or user information, a store name / manufacturer name area 34 for storing the name of the store where the product was purchased or the manufacturer name of the purchased product, a product name area 35 for storing the purchased product name, A product category area 36 for storing the category name of the quotient and a product price area 37 for storing the price of the purchased product are included. In addition, the area | region which comprises each record 31 is not limited to each area | region shown in FIG.

  For example, in the date / time area 32, the ID area 33, the store name / maker name area 34, the product name area 35, the product category area 36, and the product price area 37 of the record 31-1, "2009/1/1 ”,“ ID0001 ”,“ A ”,“ SSS ”,“ 10 ”,“ 500 ”are stored.

  For example, consider a case where the table 30 shown in FIG. 3 is stored in the storage unit 15 and “ID0002” is transmitted from the charge management server 4 to the advertisement management server 3 as vehicle information or user information.

  First, the POS system 13 of the advertisement management server 3 extracts records 31-2, 31-3, and 31-6 whose ID area 33 is “ID0002” from the records 31 of the table 30, and records these records 31- 2, 31-3, 31-6 are analyzed to create preference information indicating that the product “AAA” of the product category “20” is most frequently purchased, and the preference information is displayed along with “ID0002”. The information is transmitted to the advertisement distribution terminals 5 of the stores “A”, “B”, and “C” related to the information, that is, the product “AAA”.

  Next, the advertisement distribution terminal 5 of the store “A” displays “the person who brought the discount ticket or the mobile phone screen on which the discount information is displayed as the advertisement information corresponding to the preference information, Take out the product “AAA” 20% OFF ”from the storage unit 16, and display an advertisement display request including the advertisement information, the discount information“ Product “AAA” 20% OFF ”, and the advertising fee“ 2000 yen ”together with“ ID0002 ”. It transmits to the advertisement management server 3.

  In addition, the advertisement distribution terminal 5 of the store “B” indicates that the advertisement information corresponding to the preference information is “the person who brought the discount ticket or the person who showed the mobile phone screen displaying the discount information, “AAA” 15% OFF ”is taken out from the storage unit 16 and an advertisement display request including the advertisement information, discount information“ product “AAA” 15% OFF ”, and an advertising fee“ 1500 yen ”is advertised together with“ ID0002 ”. It transmits to the management server 3.

  Further, when the advertisement distribution terminal 5 of the store “C” confirms that there is no advertisement information corresponding to the preference information in the storage unit 16, “advertisers who have a discount ticket or discount information as advertisement information for general users” The person who showed the screen of the mobile phone on which is displayed takes out the product “AAA” 10% OFF ”from the storage unit 16, the advertisement information, the discount information“ 10% OFF the product “AAA” ”, and An advertisement display request including the advertisement fee “1000 yen” is transmitted to the advertisement management server 3 together with “ID0002”.

  Next, the advertisement management unit 14 of the advertisement management server 3 sends an advertisement display request including the highest advertisement fee “2000 yen”, that is, an advertisement display request transmitted from the advertisement distribution terminal 5 of the store “A” to “ID0002”. At the same time, it is transmitted to the charge management server 4.

  Next, the charging management server 4 extracts charging station information corresponding to “ID0002” from the storage unit 11 and transmits an advertisement display request to the charging station 2 specified by the charging station information.

  The charging station 2 receives 20% of the advertisement information “AAA” included in the advertisement display request and the product “AAA”, the person who shows the mobile phone screen on which the discount information is displayed. “OFF” is displayed on the display 8 and a discount voucher printed with discount information “Product“ AAA ”20% OFF” included in the advertisement display request is issued from the issuing unit 10 or discount included in the advertisement display request A two-dimensional barcode corresponding to the information is displayed on the display 8.

As a result, the charging station management company and the charging facility can collect more advertising charges from the store or manufacturer.
Further, the user can use a discount ticket with a higher discount rate. Therefore, since the probability that the user will use the discount ticket increases, the sales of stores and manufacturers can be improved.

  Moreover, the user can charge the vehicle 6 free of charge by configuring the charging fee to be covered by a part of the advertising fee. Therefore, the reuse rate of the charging facility by the user can be increased.

  As described above, in the charging system 1 of the present embodiment, since an advertisement that matches the user's preference can be presented to the user, a sufficient information presentation effect using the charging stand 2 can be achieved.

  In the above embodiment, the preference information is transmitted to the advertisement distribution terminal 5 related to the preference information, but the preference information is also transmitted to the advertisement distribution terminal 5 not related to the preference information. That is, you may comprise so that preference information may be transmitted to all the advertisement delivery terminals 5. FIG. For example, preference information indicating that the product “AAA” of the product category “20” is most purchased may be transmitted to the advertisement distribution terminal 5 of the store “D”. In this case, the store “D” purchases the product “AAA” of the product category “20”, and the advertisement distribution terminal 5 of the store “D” can transmit an advertisement display request to the advertisement management server 3. D ”'s ability to attract customers can be improved.

  Moreover, in the said embodiment, although the charging stand 2 exists in multiple numbers, the charging stand 2 may be one. When configured in this way, information can be directly transmitted and received between the charging station 2 and the advertisement management server 3, so that the charging management server 4 can be omitted and the charging system 1 can be simplified.

DESCRIPTION OF SYMBOLS 1 Charging system 2 Charging stand 3 Advertising management server 4 Charging management server 5 Advertising distribution terminal 6 Vehicle 7 IC card reader 8 Display 9 Control part 10 Issuing part 11 Storage part 12 Charging management part 13 POS system 14 Advertising management part 15 Storage part 16 Storage unit 17 Advertisement distribution unit 18 Display 30 Table 31 Record 32 Date / time region 33 ID region 34 Store name / maker name region 35 Product name region 36 Product category region 37 Product price region

Claims (6)

A charging system in which a charging station, an advertisement management server, and an advertisement distribution terminal exchange information with each other,
The charging stand is
First display means for displaying advertisement information transmitted from the advertisement distribution terminal via the advertisement management server;
Information acquisition means for acquiring vehicle information for specifying a vehicle using the charging station or user information for specifying a user using the charging station and transmitting the information to the advertisement management server;
With
The advertisement management server
First storage means for storing the vehicle information or the user information and purchase history information indicating a purchase history of a product in the user in association with each other;
The purchase history information corresponding to the vehicle information or the user information transmitted from the charging station is extracted from the first storage means, and the user's preference for the product is analyzed based on the purchase history information, and the analysis Analyzing means for transmitting the preference information as a result to the advertisement distribution terminal;
Advertisement management means for transmitting the advertisement information transmitted from the advertisement distribution terminal;
With
The said advertisement delivery terminal transmits the said advertisement information corresponding to the preference information transmitted from the said advertisement management server to the said advertisement management server. The charging system characterized by the above-mentioned. The charging system according to claim 1,
The said advertisement management means transmits the said advertisement information corresponding to the highest advertisement charge among the advertisement charges each transmitted from the said several advertisement delivery terminal. The charging system characterized by the above-mentioned. The charging system according to claim 1,
The advertisement distribution terminal
Second storage means for storing the preference information and the advertisement information in association with each other;
Advertisement distribution means for retrieving the advertisement information corresponding to the preference information transmitted from the advertisement management server from the second storage means and transmitting it to the advertisement management server;
A charging system comprising: The charging system according to claim 1,
The advertisement distribution terminal
Second display means for displaying preference information transmitted from the advertisement management server;
The advertisement information created by the operator of the advertisement distribution terminal who has browsed the preference information displayed on the second display means or the advertisement information selected in advance from the plurality of advertisement information created by the operator. Advertisement distribution means for transmitting advertisement information to the advertisement management server;
A charging system comprising: The charging system according to claim 1,
A charging management server that transmits and receives information to and from the plurality of charging stations, and that transmits and receives information to and from the advertisement management server,
The charge management server
Third storage means for storing the charging station information for identifying the charging station and the vehicle information or the user information, respectively transmitted from the plurality of charging stations,
The charging station information corresponding to the vehicle information or the user information transmitted together with the advertisement information from the advertisement distribution terminal via the advertisement management server is extracted from the third storage means and specified by the charging station information. Charging management means for transmitting the advertisement information to a charging station;
A charging system comprising: The charging system according to claim 1,
The said analysis means transmits the goods with the largest purchase frequency of the said user among the several goods shown by the said purchase history information to the said advertisement delivery terminal as said preference information. The charging system characterized by the above-mentioned.

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