TWM449333U - Smart bus stop and server for advertising - Google Patents

Abstract

A smart bus stop communicating with a server includes a communicating module, a storage module, an input module, a processor, a display module, and a message processing module. The server stores a plurality of pieces of advertisement. The display module displays one or more pieces of advertisement for being selected by a user via the input module. The message processing module generates a message including the selected piece of advertisement in response to the input of a telephone number via the input module, and transmits the message to a user terminal corresponding to the input telephone number. The user terminal displays the received piece of advertisement. A related server is also provided.

Description

Smart bus stop and electronic advertisement distribution system

The present invention relates to a bus stop card, and more particularly to a smart bus stop card and an electronic advertisement distribution system capable of distributing electronic advertisements.

With the continuous development of the urban bus industry and the construction of the city, there are more and more beautiful and generous bus stops. However, as of the current bus stop, the functions are relatively simple. The bus stop card has an advertising light box installed on the back, and the advertisement content can be changed as needed. However, this kind of bus station wisdom provides a small amount of static information for passengers, and the advertisement content is replaced by a specific staff member, and information such as bus information, news, preferential advertisements, etc. cannot be dynamically and timely provided for the needs of different passengers.

In view of this, it is necessary to provide a smart bus stop card and an electronic advertisement distribution system for the technical problem that the prior art bus stop card cannot provide different advertisement information for different passengers.

The utility model provides a smart bus stop card, comprising:

The communication module is configured to communicate with a server, and the server stores advertisement information sent by a plurality of client terminals.

The memory is used to store the advertisement information sent by the server through the network.

The input module is disposed outside the smart bus stop card, and is configured to generate a corresponding query signal in response to the user performing the operation of querying the advertisement information, and is further configured to generate a corresponding selection signal in response to the user performing the operation of selecting the advertisement information. .

The processor includes an advertisement information acquisition module and a short message processing module, and the advertisement information acquisition module is configured to determine, according to the query signal, advertisement information that the user needs to query, and obtain corresponding advertisement information from the memory, and The advertisement information selected by the user is determined according to the selection signal. The short message processing module is configured to generate a corresponding short message data package according to the selected advertisement information determined by the advertisement information obtaining module and the mobile phone number input by the user, and control the communication module to package the short message data package Sending to the user terminal matching the mobile phone number triggers the user terminal to display the selected advertisement information.

a display for displaying advertisement information obtained by the advertisement information acquisition module. It is also used for the processor to display a user interface prompting the user to input the mobile phone number according to the control of the selection signal.

The present invention also provides an electronic advertisement distribution system, including a server and a plurality of client terminals, wherein the plurality of client terminals are in communication connection with the server, and are configured to send advertisement information to the server, and the server is configured to store The advertisement information sent by the client terminal, the electronic advertisement distribution system further includes a plurality of smart bus stop cards, and the smart bus stop card includes:

A communication module for communicating with the server.

The memory is used to store the advertisement information sent by the server through the network.

The input module is disposed outside the smart bus stop card, and is configured to generate a corresponding query signal in response to the user performing the operation of querying the advertisement information, and is further configured to generate a corresponding selection signal in response to the user performing the operation of selecting the advertisement information. .

The processor and the processor include an advertisement information acquisition module and a short message processing module, and the advertisement information acquisition module is configured to determine, according to the query signal, advertisement information that the user needs to query, and obtain a corresponding advertisement from the memory. Information, and determining the advertisement information selected by the user according to the selection signal. The short message processing module is configured to generate a corresponding short message data package according to the selected advertisement information determined by the advertisement information obtaining module and the mobile phone number input by the user, and control the communication module to package the short message data package Sending to the user terminal matching the mobile phone number triggers the user terminal to display the selected advertisement information.

A display for displaying advertisement information obtained by the processor. It is also used for the processor to display a user interface prompting the user to input the mobile phone number according to the control of the selection signal.

Compared with the prior art, the smart bus station card and the electronic advertisement issuing system provided by the utility model can communicate with the server of the smart bus station card and the plurality of corresponding merchant terminals, and the client terminal can release the posted advertising information. Sended to the server for storage, when the user queries the advertisement information through the smart bus stop card, the server feeds back the advertisement information of the desired inquiry to the smart bus stop card, and the smart bus stop card is based on the mobile phone input by the user. The number and the determined selected advertisement information generate a corresponding short message data package, and send the short message data package to the user terminal matching the mobile phone number, triggering the user terminal to display the advertisement information, and the merchant may By identifying the advertisement information displayed on the user terminal, the user enjoys the advertisement offer, thereby facilitating the user to query the advertisement information.

The present invention will be further described in detail below with reference to the accompanying drawings.

Please refer to FIG. 1 , which is a schematic diagram of an electronic advertisement distribution system. The system 1 includes a plurality of smart bus stop cards 10 and a server 20 and a plurality of client terminals 30 . The smart bus stop card 10 and the client terminal 30 can communicate with the server 20 via a wired network, a wireless network, or a hybrid network of wired and wireless, including a PLC (Power Line Communication), OPLC (optical cable power line communication), Zigbee, WiFi, Internet and 3G, 4G, GPRS, CDMA, GSM mobile network, satellite communication, etc. In the present embodiment, the server 20 and the smart bus stop 10 and the client terminal 30 is connected by PLC (Power Line Communication). In another embodiment, the server 20 and the smart bus stop 10 and the client terminal 30 pass an OPLC (Optical Fiber Composite Low-voltage Cable). Cable) for communication connection. In the present embodiment, the server 20 is a computer terminal server.

The client terminal 30 corresponds to an advertisement providing merchant for transmitting advertisement information to the server 20 immediately or according to a predetermined interval, wherein the advertisement information includes advertisement image information and corresponding two-dimensional barcode information.

The server 20 includes a memory 21, a communication module 22, and a processor 23. The communication module 22 is configured to communicate with the smart bus stop card 10 and the client terminal 30 for storing the advertisement information transmitted by the client terminal 30. The processor 23 is configured to send the advertisement information stored in the memory 21 to the smart bus station card 10 through the communication module 22, and also to determine that the advertisement information sent by the client terminal 30 and the advertisement stored in the memory 21 are received. Whether the information is the same, when the determination is different, it is judged that the advertisement information needs to be updated, and the communication module 22 is controlled to send the updated advertisement information to the smart bus stop card 10.

The smart bus stop card 10 includes a processor 11, a display 12, a communication module 13, an input module 14, and a memory 15. The communication module 13 is configured to communicate with the server 20 through a network. When the smart bus stop card 10 receives the advertisement information sent by the server 20, the memory 15 stores the received advertisement information. The input module 14 is disposed outside the smart bus stop card 10 and is configured to generate a corresponding query signal in response to the user performing an operation of querying the advertisement information. In the embodiment, the input module 14 is an electronic paper touch display screen. The processor 11 includes an advertisement information acquisition module 110 and a short message processing module 111. The advertisement information obtaining module 110 is configured to determine, when the query signal generated by the input module 14 is detected, the advertisement information that the user needs to query according to the query signal, and also to obtain the advertisement information from the memory 15 . The display 12 is configured to respond to the control of the processor 11 and display the advertisement information acquired by the advertisement information acquisition module 110 when the user performs an advertisement information inquiry. The input module 14 is further configured to generate a corresponding selection signal in response to the user performing the operation of selecting the advertisement information, and the advertisement information acquisition module 110 determines the advertisement information selected by the user according to the selection signal, and controls the display 12 to provide a user interface. The user interface is used to prompt the user to input specific user information including the mobile phone number. The short message processing module 111 is configured to generate a corresponding short message data package according to the mobile phone number input by the user and the selected advertisement information determined by the advertisement information acquiring module 110, and package the short message data package through the communication module 13 Send to the user terminal that matches the mobile number. The technical means used by the short message processing module 111 to generate and send a short message is the same as the prior art, and is not described herein.

In the embodiment, the communication module 13 further includes a Radio Frequency Identification Device (RFID), which can communicate with a user terminal that is within a certain range and is also provided with the RFID module. The short message processing module 111 directly sends the acquired advertisement information to the user terminal that establishes a connection with the communication module 13 and sets the RFID module.

When the user terminal receives the short message data package, the advertisement information including the two-dimensional barcode in the short message data package can be displayed by the user terminal. The merchant that publishes the advertisement information (ie, the client terminal 30) enables the user to enjoy the advertisement offer by identifying the two-dimensional barcode information.

In other embodiments, after the user selects the advertisement information displayed by the display 12, the advertisement information acquisition module 110 determines the selected advertisement information according to the user's selection, and controls the display 12 to directly display the selected advertisement information. At this time, the user only needs to capture and save the two-dimensional barcode information included in the advertisement information displayed on the display 12, and the merchant (ie, the client terminal 30) that issues the advertisement information makes the user enjoy the recognition by recognizing the captured two-dimensional barcode information. Advertising offers.

In this embodiment, the memory 15 is further configured to store a plurality of specific user information including a mobile phone number. The user can input the corresponding mobile phone number and password through the input module 14 for registration and identity authentication, and simultaneously display the input user name on the display 12. When the advertisement information needs to be queried, the user can input the corresponding mobile phone number again through the input module 14 to select and obtain the advertisement information. The processor 11 is further configured to determine, according to the plurality of user information stored in the memory 15, whether the user corresponding to the currently input mobile phone number is a registered user, and when determining that the user is a registered user, the operation is The selected advertisement information is fed back to the server 20 together with the user information including the entered mobile number. The memory 21 of the server 20 is further configured to store the received advertisement information and the user information including the mobile phone number, thereby recording the advertisement preference information of the registered user. In other embodiments, the advertisement preference information may be pre-set by the user through the input module 14, and the set advertisement preference information is recorded by the memory 21.

When the registered user again makes an advertisement information inquiry through the smart bus stop card 10, the processor 11 can transmit the mobile phone number input by the user to the server 20. The processor 23 of the server 20 searches the memory 21 according to the received mobile phone number, thereby determining the advertisement preference information corresponding to the registered user, and acquiring the corresponding advertisement information from the memory 21 according to the advertisement preference information, through the communication mode. Group 22 is sent to the smart bus stop card 10. At this time, the display 12 can display the advertisement information that the user is interested in, so that the user does not need to filter all the advertisement information again to select a specific advertisement information.

In the embodiment, the advertisement information sent by the client terminal 30 further includes identity information corresponding to the client terminal 30 and a category of the advertisement information. The identity information may be a merchant name of the client terminal 30, and the category of the advertisement information may include a restaurant category, an entertainment category, a shopping category, and the like. The memory 15 is further configured to pre-store the advertisement receiving permission of the smart bus stop card 10, the advertisement receiving permission includes the identity information of the client terminal 30 providing the advertisement information, the category of the advertisement information, and the like. For example, the smart bus stop card 10 only sets advertisement information that can only receive the restaurant category, or can only receive advertisement information sent by the client terminal 30 having a specific merchant name. When the advertisement information sent by the server 20 is sent to the smart bus stop card 10, the processor 11 of the smart bus stop card 10 determines whether the identity information of the client terminal 30 carried in the transmitted advertisement information and the advertisement information category are related to the memory. Whether the identity information of the client terminal 30 included in the advertisement receiving permission stored in the 15 matches the advertisement information category, and receives the advertisement information when stored to be stored by the memory 15. When it is determined that there is no match, the advertisement information is refused to be received.

Using the smart bus stop card and the electronic advertisement distribution system, the smart bus stop card and the client terminal of the plurality of corresponding merchants can communicate with the server, and the client terminal can send the posted advertisement information to the server for storage. When the user queries the advertisement information through the smart bus stop card, the server feeds back the advertisement information of the desired query to the smart bus stop card, and the smart bus stop card is selected according to the mobile phone number input by the user and the determined selected mobile phone number. The advertisement information generates a corresponding short message data package, and sends the short message data package to the user terminal matching the mobile phone number, triggering the user terminal to display the advertisement information, and the merchant can display the advertisement through the user terminal. The information recognition enables the user to enjoy the advertisement offer, thereby facilitating the user to query the advertisement information.

It is to be understood that those skilled in the art can make various other changes and modifications in accordance with the technical concept of the present invention, and all such changes and modifications are intended to fall within the scope of the appended claims.

1‧‧‧Electronic Advertising Distribution System

10‧‧‧Smart Bus Station

11, 23‧‧‧ processor

110‧‧‧Advertising Information Acquisition Module

111‧‧‧Short Message Processing Module

12‧‧‧ display

13, 22‧‧‧Communication Module

14‧‧‧Input module

15, 21‧‧‧ memory

20‧‧‧Server

30‧‧‧Customer terminal

FIG. 1 is a schematic structural diagram of an electronic advertisement distribution system according to an embodiment of the present invention.

1‧‧‧Electronic Advertising Distribution System

10‧‧‧Smart Bus Station

11, 23‧‧‧ processor

110‧‧‧Advertising Information Acquisition Module

111‧‧‧Short Message Processing Module

12‧‧‧ display

13, 22‧‧‧Communication Module

14‧‧‧Input module

15, 21‧‧‧ memory

20‧‧‧Server

30‧‧‧Customer terminal

Claims (15)

A smart bus stop card, including:
a communication module, configured to communicate with a server, where the server stores advertisement information sent by a plurality of client terminals;
a memory for storing the advertisement information sent by the server through a network;
The input module is disposed outside the smart bus stop card, and is configured to generate a corresponding query signal in response to the user performing the operation of querying the advertisement information, and is further configured to respond to the user performing the operation of selecting the advertisement information to generate a corresponding selection. signal;
The processor includes an advertisement information acquisition module and a short message processing module, and the advertisement information acquisition module is configured to determine, according to the query signal, advertisement information that the user needs to query, and obtain a corresponding advertisement from the memory. Information, and determining, according to the selection signal, the advertisement information selected by the user; the short message processing module is configured to generate a corresponding information according to the selected advertisement information determined by the advertisement information acquisition module and the mobile phone number input by the user a short message data package, and controlling the communication module to send the short message data package to a user terminal matching the mobile phone number, triggering the user terminal to display the selected advertisement information; and a display, And used for displaying the advertisement information acquired by the processor; and configured to respond to the control of the selection signal by the processor to display a user interface prompting the user to input the mobile phone number. The smart bus stop card of claim 1, wherein the display is an electronic paper display touch screen. The smart bus stop card according to claim 1, wherein the network is a power line communication network or a fiber composite low voltage cable communication network. The smart bus stop card according to claim 1, wherein the memory is further configured to pre-store a plurality of user information including a mobile phone number, and the processor is further configured to use according to the plurality of memory The user information determines whether the user corresponding to the currently input mobile phone number is a registered user, and when determining that the user is a registered user, the selected advertisement information is fed back to the user information including the mobile phone number. The server triggers the server to store the selected advertisement information and the user information including the mobile phone number to record the advertisement preference information of the registered user. The smart bus stop card according to claim 4, wherein the advertisement preference information is preset by a user through the input module. The smart bus stop card of claim 4, wherein the processor is further configured to send the mobile phone number input by a user to the server, triggering the server to be associated with the mobile phone number The advertisement information corresponding to the corresponding advertisement preference information is sent to the smart bus stop card. According to the smart bus stop card of claim 1, wherein the advertisement information includes the identity information corresponding to the client terminal and the category of the advertisement information, wherein the identity information includes the client terminal corresponding to The business name, the memory is further configured to pre-store the advertisement receiving permission of the smart bus stop card, the advertisement receiving permission includes the identity information of the client terminal providing the advertisement information and the category of the advertisement information The processor is further configured to determine whether the identity information and the advertisement information category of the client terminal carried in the advertisement information sent by the server are related to the identity information of the client terminal included in the advertisement receiving permission in the memory. The advertisement information category matches, and when the match is determined, the advertisement information is received and stored by the memory, and when it is determined that the match is not satisfied, the advertisement information is rejected. An electronic advertisement distribution system includes a server and a plurality of client terminals, wherein the plurality of client terminals are communicatively coupled to the server for transmitting advertisement information to the server, and the server is configured to store The improvement of the advertisement information sent by the client terminal is that the electronic advertisement distribution system further includes a plurality of smart bus stop cards, and the smart bus stop card includes:
a communication module, configured to communicate with the server;
a memory for storing the advertisement information sent by the server through a network;
The input module is disposed outside the smart bus stop card, and is configured to generate a corresponding query signal in response to the user performing the operation of querying the advertisement information, and is further configured to respond to the user performing the operation of selecting the advertisement information to generate a corresponding selection. signal;
The processor includes an advertisement information acquisition module and a short message processing module, and the advertisement information acquisition module is configured to determine, according to the query signal, advertisement information that the user needs to query, and obtain a corresponding advertisement from the memory. Information, and determining, according to the selection signal, the advertisement information selected by the user; the short message processing module is configured to generate a corresponding information according to the selected advertisement information determined by the advertisement information acquisition module and the mobile phone number input by the user a short message data package, and controlling the communication module to send the short message data package to a user terminal matching the mobile phone number, triggering the user terminal to display the selected advertisement information; and a display, And used for displaying the advertisement information acquired by the processor; and configured to respond to the control of the selection signal by the processor to display a user interface prompting the user to input the mobile phone number. The electronic advertisement distribution system according to claim 8, wherein the display is an electronic paper display touch screen. The electronic advertisement distribution system according to claim 8, wherein the network is a power line communication network or a fiber composite low voltage cable communication network. The electronic advertisement distribution system according to claim 8, wherein the received advertisement is determined when the server determines that the received advertisement information sent by the client terminal is different from the stored advertisement information. Information is sent to the smart bus stop card to update the advertisement information stored in the memory. The electronic advertisement distribution system according to claim 8, wherein the memory is further configured to pre-store a plurality of user information including a mobile phone number, and the processor is further configured to use according to the plurality of memories. The user information determines whether the user corresponding to the currently input mobile phone number is a registered user, and when determining that the user is a registered user, the selected advertisement information is fed back to the user information including the mobile phone number. Referring to the server, the server stores the selected advertisement information and the user information including the mobile phone number correspondingly to record the advertisement preference information of the registered user. The electronic advertisement distribution system according to claim 12, wherein the advertisement preference information is preset by a user through the input module. The electronic advertisement distribution system according to claim 12, wherein the processor is further configured to send the mobile phone number input by a user to the server, and the server will correspond to the mobile phone number The advertisement information corresponding to the advertisement preference information is sent to the smart bus stop card. The electronic advertisement distribution system of claim 8, wherein the advertisement information includes identity information corresponding to the client terminal and a category of the advertisement information, wherein the identity information includes the client terminal corresponding to The business name, the memory is further configured to pre-store the advertisement receiving permission of the smart bus stop card, the advertisement receiving permission includes the identity information of the client terminal providing the advertisement information and the category of the advertisement information The processor is further configured to determine whether the identity information and the advertisement information category of the client terminal carried in the advertisement information sent by the server are related to the identity information of the client terminal included in the advertisement receiving permission in the memory. The advertisement information category matches, and when the match is determined, the advertisement information is received and stored by the memory, and when it is determined that the match is not satisfied, the advertisement information is rejected.