CN201750484U - Device for analyzing viewing behaviors of digital television end users - Google Patents
Device for analyzing viewing behaviors of digital television end users Download PDFInfo
- Publication number
- CN201750484U CN201750484U CN2010202556404U CN201020255640U CN201750484U CN 201750484 U CN201750484 U CN 201750484U CN 2010202556404 U CN2010202556404 U CN 2010202556404U CN 201020255640 U CN201020255640 U CN 201020255640U CN 201750484 U CN201750484 U CN 201750484U
- Authority
- CN
- China
- Prior art keywords
- user
- unit
- processing unit
- data receiving
- data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Images
Abstract
The utility model discloses a device for analyzing the viewing behaviors of digital television end users, which comprises a data receiving and processing unit, an electronic program guide unit and a user management unit, wherein, the data receiving and processing unit is respectively connected with a bilateral network, the electronic program guide unit and the user management unit, the electronic program guide unit is used for providing the data receiving and processing unit with program information about the content and time of a television program, the user management unit is used for providing the data receiving and processing unit with the user information of an appropriate set top box, and the data receiving and processing unit is used for receiving user viewing behavior data from the bilaterial network and providing analysis of the data based on the program information and the user information. The utility model can obtain the accurate relationship between the specific content of a program and a user, thereby ensuring more comprehensive and accurate analysis of various data related to user viewing behavior.
Description
Technical field
The utility model relates to digital TV field, is specifically related to a kind of digital television terminal user viewing behavior analytical equipment.
Background technology
Digital Television adopts digital signal to replace analog signal to come transmitting television program, is the new technology of radio and television, compares with the simulation television system, and the transmittability of Digital Television has increased several times, and television digitization has been the main flow of development.Along with popularizing of digital television business, many user behavior analysis systems of bi-directional set-top box based on bilateral network, band network interface have appearred, be used to add up audience ratings, and adjust the layout of program, or according to user behavior the user being carried out directed resource sends according to audience ratings.At present these systems can both send data from the real-time forward end data acquisition server of set-top box under the situation of interference user not, after the system statistical analysis of front end related service, send the resource of coupling to terminal set top box according to the result.Yet according to traditional digital television terminal user viewing behavior analytical equipment, operator can only count on the user and see what channel, and what the time period is, but what do not know to see is what program on this channel, the accuracy that this can the impact analysis user preferences.
The utility model content
Main purpose of the present utility model is exactly at the deficiencies in the prior art, and a kind of digital television terminal user viewing behavior analytical equipment is provided, and can effectively improve accuracy that user audience data analyzes and comprehensive.
For achieving the above object, the utility model is by the following technical solutions:
A kind of digital television terminal user viewing behavior analytical equipment, comprise the Data Receiving processing unit, electronic program guides unit (EPG unit) and service management unit, described Data Receiving processing unit and bilateral network, described electronic program guides unit links to each other respectively with described service management unit, described electronic program guides unit is used for providing about the content of TV programme and the programme information of time to described Data Receiving processing unit, described service management unit is used for providing to described Data Receiving processing unit the user profile of respective set-top box, and the Data Receiving processing unit is used for receiving user audience data and carrying out data analysis in conjunction with described programme information and described user profile from described bilateral network.
The utility model beneficial technical effects is:
In the utility model, the Data Receiving processing unit, electronic program guides unit and service management unit are positioned at the front end of digital TV network, wherein the electronic program guides unit provides about the content of TV programme and the programme information of time, service management unit provides the user profile of respective set-top box, the Data Receiving processing unit receives user's behavioral data, and the programme information in user behavior data and the electronic program guides unit compared, user profile comparison with service management unit, thereby obtain program particular content and user's accurate comparison relation, so that improve the comprehensive and accuracy of the relevant various data analyses of user watched behavior.Therefore, the utility model helps operator and makes viewership statistics and user behavior analysis accurately, for carrying out of other business provides reference frame, for the operation that improves other business of broadcasting and TV digital tv network provides strong decision-making foundation.
Description of drawings
Fig. 1 is the structured flowchart of an embodiment of the utility model digital television terminal user viewing behavior analytical equipment.
Embodiment
In conjunction with the accompanying drawings the utility model is further described in detail by the following examples.
Each program in the Digital Television all has the Service ID of oneself, in set-top box, also can obtain current time point, after treatment, the program that can obtain current broadcast by Service ID is any content, as the Chinese Central Television's first programs, by the time, can obtain the in progress content of the current Chinese Central Television's first programs.Therefore, obtain this two key parameters, just can know current content of watching of user and user's action behavior basically.
The CA card is all arranged, the corresponding uniquely user of the card number of CA card in the subscriber computer top box.
When the user watches TV programme, be positioned at the digital TV set-top box terminal the data acquisition unit recording television programs Service ID and the conversion program time, and be kept in the internal memory of digital TV set-top box, after running up to a given data or having accumulated a period of time, the CA card number that will the add access customer line data encapsulation of going forward side by side, and can compress to reduce the transfer of data pressure on the network, transfer to data transmission unit after disposing, the latter is sent to data the digital television terminal user viewing behavior analytical equipment of bilateral network front end.
Please refer to Fig. 1, the digital television terminal user viewing behavior analytical equipment of a kind of embodiment comprises the Data Receiving processing unit, electronic program guides unit and service management unit, Data Receiving processing unit and bilateral network, the electronic program guides unit links to each other respectively with service management unit, the electronic program guides unit is used for providing about the content of TV programme and the programme information of time to the Data Receiving processing unit, service management unit is used for providing to the Data Receiving processing unit user profile of respective set-top box, and the Data Receiving processing unit is used for receiving user audience data and carrying out data analysis in conjunction with programme information and user profile from bilateral network.
In one embodiment, the Data Receiving unit receives and writes down the user audience data that comes from STB terminal, carry out the data comparison with the electronic programming unit, can accurately obtain the content of TV program that the user sees in each time period, help adding up the behavior preference of audience ratings and analysis user, carry out data comparisons with service management unit, can accurately obtain user's information such as age, sex, help user behavior done more accurately and analyze.
In a practical application example, the concrete operating procedure when digital television terminal user viewing behavior analytical equipment receiving set up box terminal is sent data is as follows:
1) the Data Receiving unit receives data, and obtains user's CA card number, the ServiceID of program and the temporal information that program switches from data;
2) Data Receiving unit taking-up user's CA card number and the user data that service management unit provides are compared, and can obtain user's concrete accurately information from service management unit, comprise information such as user name, sex, age;
3) the Data Receiving unit takes out the Service ID of program and the time that program switches, and compares with the programme information that the electronic program guides unit provides, and can obtain specifically information accurately of program, comprises the information such as content, brief introduction of program.
By user's the behavioral data and the user profile of programme information in the electronic program guides unit and service management unit are compared, the utility model can obtain program particular content and user's accurate comparison relation, thereby improves the comprehensive and accuracy of the relevant various data analyses of user watched behavior.The utility model helps operator and makes viewership statistics and user behavior analysis accurately, for carrying out of other business provides reference frame, for the operation that improves other business of broadcasting and TV digital tv network provides strong decision-making foundation.
Above content be in conjunction with concrete preferred implementation to further describing that the utility model is done, can not assert that concrete enforcement of the present utility model is confined to these explanations.For the utility model person of an ordinary skill in the technical field, under the prerequisite that does not break away from the utility model design, can also make some simple deduction or replace, all should be considered as belonging to protection range of the present utility model.
Claims (1)
1. digital television terminal user viewing behavior analytical equipment, it is characterized in that, comprise the Data Receiving processing unit, electronic program guides unit and service management unit, described Data Receiving processing unit and bilateral network, described electronic program guides unit links to each other respectively with described service management unit, described electronic program guides unit is used for providing about the content of TV programme and the programme information of time to described Data Receiving processing unit, described service management unit is used for providing to described Data Receiving processing unit the user profile of respective set-top box, and the Data Receiving processing unit is used for receiving user audience data and carrying out data analysis in conjunction with described programme information and described user profile from described bilateral network.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010202556404U CN201750484U (en) | 2010-07-12 | 2010-07-12 | Device for analyzing viewing behaviors of digital television end users |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010202556404U CN201750484U (en) | 2010-07-12 | 2010-07-12 | Device for analyzing viewing behaviors of digital television end users |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201750484U true CN201750484U (en) | 2011-02-16 |
Family
ID=43585157
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010202556404U Expired - Lifetime CN201750484U (en) | 2010-07-12 | 2010-07-12 | Device for analyzing viewing behaviors of digital television end users |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201750484U (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102890680A (en) * | 2011-07-20 | 2013-01-23 | 江苏省广电有线信息网络股份有限公司南京分公司 | Man-machine interaction operation platform of intelligent associative network |
| CN103442267A (en) * | 2013-08-20 | 2013-12-11 | 乐视网信息技术（北京）股份有限公司 | User behavior information collection method and television |
| CN104811809A (en) * | 2014-01-23 | 2015-07-29 | 中国科学院声学研究所 | Set-top box user behavior acquisition method |
-
2010
- 2010-07-12 CN CN2010202556404U patent/CN201750484U/en not_active Expired - Lifetime
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102890680A (en) * | 2011-07-20 | 2013-01-23 | 江苏省广电有线信息网络股份有限公司南京分公司 | Man-machine interaction operation platform of intelligent associative network |
| CN103442267A (en) * | 2013-08-20 | 2013-12-11 | 乐视网信息技术（北京）股份有限公司 | User behavior information collection method and television |
| CN104811809A (en) * | 2014-01-23 | 2015-07-29 | 中国科学院声学研究所 | Set-top box user behavior acquisition method |
| CN104811809B (en) * | 2014-01-23 | 2018-05-22 | 中国科学院声学研究所 | A kind of set-top box users behavior acquisition method |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104584571B (en) | Audio-frequency fingerprint sequence is produced at set top box | |
| US9113203B2 (en) | Generating a sequence of audio fingerprints at a set top box | |
| US8843952B2 (en) | Determining TV program information based on analysis of audio fingerprints | |
| WO2016054916A1 (en) | Video content recommending and evaluating methods and devices | |
| US7882054B2 (en) | System for estimating audience size in a digital broadcast environment using control packets and predictions | |
| EP2394433B1 (en) | User presence confidence and media content viewing estimation | |
| CN101202821A (en) | Message recording method of digital TV set-top box and accepting vision statistics service system | |
| CN103475910A (en) | Set-top box (STB) program recommending method and system for smart television (TV) terminal | |
| CN111225387B (en) | Mobile network analysis method, system, device and medium based on video playing | |
| CN101370129A (en) | Mobile television, satellite living broadcast television audience rating data acquisition and statistics and analysis system, and its implementing method | |
| AU2012258513A1 (en) | Highly scalable audience measurement system with client event pre-processing | |
| KR101273891B1 (en) | System and method for providing zapping data, and recording medium thereof | |
| CN104427359A (en) | Audience rating system based on multiple family members and method | |
| CN201750484U (en) | Device for analyzing viewing behaviors of digital television end users | |
| CN103118279A (en) | Distributed cloud digital television program recommendation method | |
| KR20070013389A (en) | System and method to collect audience information using interactive digital broadcasting middleware | |
| CN204615994U (en) | A kind of mixing broadcasting equipment based on datacasting | |
| KR101377849B1 (en) | System and method for providing additional information of multiple real-time broadcasting channels | |
| CN101110959A (en) | Control method for implementing watching investigation using television digital set-top box | |
| CN201518522U (en) | Device for counting TV program watching rating of set-top box users | |
| CN105959770B (en) | The communication device of integrated HDMI data lines | |
| CN108055588A (en) | The method for choosing program and gathered data by Quick Response Code realization digital cable customers | |
| KR20100116306A (en) | Program rating research system and the research method | |
| CN202102453U (en) | Image identification system of viewing investigators | |
| CN109168080A (en) | A kind of data transmission method and system for digital TV terminal |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CX01 | Expiry of patent term | ||
| CX01 | Expiry of patent term |
Granted publication date: 20110216 |