KR20100116306A - Program rating research system and the research method - Google Patents

Program rating research system and the research method Download PDF

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Publication number
KR20100116306A
KR20100116306A KR1020090034943A KR20090034943A KR20100116306A KR 20100116306 A KR20100116306 A KR 20100116306A KR 1020090034943 A KR1020090034943 A KR 1020090034943A KR 20090034943 A KR20090034943 A KR 20090034943A KR 20100116306 A KR20100116306 A KR 20100116306A
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KR
South Korea
Prior art keywords
viewer
image
data
unit
rating
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KR1020090034943A
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Korean (ko)
Inventor
이경태
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삼성전기주식회사
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Priority to KR1020090034943A priority Critical patent/KR20100116306A/en
Publication of KR20100116306A publication Critical patent/KR20100116306A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

PURPOSE: An audience rating system and a method of searching the audience rating are provided to transmit the extracted result to an audience searching server as a data type which amount is low in real time. CONSTITUTION: A channel recognizing unit(121) recognizes the broadcasting channel received through a broadcasting receiver. The channel recognizing unit extracts channel data. An image acquiring unit(122) obtains a video image of a viewer who watches the broadcasting receiver in the front. An analyzing unit(123) receives video image of the viewer obtained from the image acquiring unit. The analyzing unit compares the received video image and image information of preregistered viewer. A conversion unit(126) converts the compared result from the analyzing unit into a viewer data.

Description

Program rating research system and the research method

The present invention relates to an audience rating research system and a survey method thereof, and more particularly, to an audience rating survey means including an image acquisition unit having an image acquisition unit for acquiring a viewer's video image in front of a broadcast receiver. An investigation system and its investigation method.

With the development of communication technology, diversification and privatization of television broadcasting are spreading, and the level of viewers is also improving. In addition, it is no exaggeration to say that a broadcaster or a broadcast program in the same broadcaster has a viewership war in order to satisfy various needs of these viewers.

Briefly referring to the conventionally performed viewership survey method, broadcasters select a panel for surveying some samples among general viewers. In this case, the panel selects the age distribution, gender distribution, occupation distribution, and the like beforehand.

A people meter is attached to the TV receiver of the household selected as the panel. The people meter is a TV viewer automatic analysis remote device that can be connected to the TV receiver installed in each home to transmit various viewer rating information, such as the current viewing channel, viewing time via a telephone line. The people meter is assigned a unique number for the panel. Each panel uses a remote control suitable for the people meter to record the start and end of viewing by pressing a button assigned to each person whenever the user turns the TV receiver on or off. .

At this time, the data recorded in the people meter is transmitted to the broadcasting station viewership research institute using the night time zone, and integrated processing to the broadcaster viewership researcher to examine the viewership.

As described above, the viewer rating research method has a problem in that inconvenience occurs due to manipulation of the panels, and data for knowing the viewer rating is transmitted in the late-night time zone when the regular broadcast time ends, thereby making it difficult to process in real time.

Therefore, in recent years, a viewer rating survey method has been used, which includes a camera for acquiring a picture of a panel viewed from the front of a TV receiver as a video image and transmits the picture of the panel in real time to a broadcasting rating viewer.

However, the above-mentioned audience rating research method raises a problem of invasion of personal privacy by sending the video image acquired by the camera as it is.

In addition, by transmitting a video image having a large data capacity in real time to a broadcasting station audience rating research institute, it takes a lot of data transmission time, causing a problem that the audience rating research is inefficient.

Accordingly, the present invention has been made to solve various disadvantages and problems of the viewer rating research system and the method, and includes a viewer rating survey means having an image acquisition section in front of a broadcast receiver, and obtains an image image of a viewer acquired from the image acquisition section. It is an object of the present invention to provide an audience rating survey system and a method of survey for transmitting a result extracted in comparison with viewer image information registered in advance to a viewer rating survey server in a data form instead of an image image.

According to an aspect of the present invention, there is provided a channel recognition unit for recognizing a broadcast channel received through a broadcast receiver and extracting channel data, an image acquisition unit for acquiring a video image of a viewer watching in front of the broadcast receiver, and the image. An audience rating checking means comprising an analysis unit which receives the image image of the viewer acquired by the acquisition unit and compares and analyzes the image information of a viewer registered in advance, and a conversion unit which converts the result of the comparison analysis from the analysis unit into viewer data; A communication network receiving the channel data and the viewer data from the viewer rating research means; And a viewership survey server configured to receive the channel data and viewer data from the communication network and perform an audience rating survey.

In this case, the image acquisition unit may be a camera having an autofocusing and zooming function.

The analyzing unit may include a registration unit in which image information of a viewer photographed in advance and personal information of the viewer are registered; And a comparison unit which compares the image information of the viewer stored in the registration unit with the image image of the viewer acquired from the image acquisition unit to recognize the viewer.

Here, the viewer's image information may be information obtained by extracting a viewer's face region and facial feature points, and the viewer's personal information may include age, gender, and occupation information.

Here, the viewer data may be unique identification data that can specify each viewer.

The viewer rating research server may further include a storage configured to store channel data and viewer data transmitted from the communication server; And a statistics unit representing channel data and viewer data stored in the storage unit as statistical values.

The present invention for achieving the above object comprises the steps of operating the viewer rating means by turning on the power of the broadcast receiver; The viewer rating checking means extracts channel data by recognizing a broadcast channel received from the broadcast receiver; Acquiring a video image by photographing a viewer located in front of the broadcast receiver; Comparing and analyzing the viewer's video image with previously registered viewer's video information; Converting the comparatively analyzed result into viewer data; Transmitting the channel data and viewer data to an audience rating research server; And performing, by the viewer rating research server, an audience rating survey.

The method may further include registering the viewer's image information and personal information in advance with the viewer rating research means.

The method may further include recognizing the viewer based on the result of the comparative analysis in the comparing and analyzing the video image of the viewer with the video information of the registered viewer.

In the step of recognizing the viewer, if the viewer's video image is unclear and cannot be recognized, the viewer may repeat the step of capturing the viewer's image and acquiring the video image.

In addition, after transmitting the channel data and the viewer data to the viewer rating research server, the rating survey server may further include performing an audience rating survey.

As described above, the viewer rating research system and the method according to the present invention include viewer rating information obtained from the image acquisition unit and viewer image information registered from the image acquisition unit having viewer rating means including an image acquisition unit in front of the broadcast receiver. By comparing the extracted result to the viewer rating research server in real time in the form of less data, the transmission time is reduced, the viewer rating research can be made quickly.

Therefore, there is an effect that more efficient and accurate viewer rating research can be made.

Matters related to the operational effects including the technical configuration of the rating system and the irradiation method according to the present invention will be clearly understood by the following detailed description with reference to the drawings showing preferred embodiments of the present invention.

Referring to Figures 1 to 3 will be described in detail the audience rating survey system and the survey method according to an embodiment of the present invention.

Audience rating system

1 is a block diagram of an audience rating research system according to an embodiment of the present invention, Figure 2 is a block diagram of a viewer rating means employed in an embodiment of the present invention.

Referring to FIGS. 1 and 2, an audience rating research system according to an embodiment of the present invention may include a broadcast receiver, an audience rating research unit provided in the broadcast receiver, a communication network, and an audience rating research server.

Although the broadcast receiver 110 is configured as a TV, the broadcast receiver employed in the present invention may include all kinds of image display apparatuses capable of receiving broadcasts.

The broadcast receiver 110 includes a channel recognizer 121, an image acquirer 122, an analyzer 123, and a converter 126.

When the operation of the broadcast receiver 110 is performed, the channel recognition unit 121 checks the history of the received broadcast channel recorded in the broadcast receiver 110 to recognize a channel of the currently selected broadcast program.

The image acquisition unit 122 is provided in the broadcast receiver 110 to continuously acquire a video image of a viewer watching from the front of the broadcast receiver 110. That is, the image acquisition unit 122 extracts the viewer's face image in real time.

The image acquisition unit 122 is preferable to use a camera having an autofocusing and zooming function because of its advantages in application and image processing. However, the image acquisition unit 122 employed in the present invention is not limited thereto. It can include all kinds of cameras that can capture other images.

The analysis unit 123 receives the video image of the viewer acquired by the image acquisition unit 122 and analyzes the image information of the viewer registered in advance.

The analyzer 123 includes a register 124 and a comparator 125.

The registration unit 124 registers image information extracted from a pre-photographed viewer's face region and facial feature points and personal information such as the viewer's age, gender, and occupation.

The comparison unit 125 recognizes the viewer through the video image of the viewer received from the image acquisition unit 122. That is, the comparison unit recognizes the viewer by comparing the video image of the viewer input through the image acquisition unit 122 with the video information of the viewer stored in the registration unit 124 and the video image of the viewer currently input.

The converter 126 converts the results analyzed by the analyzer 123 into viewer data. In this case, the viewer data is unique identification data capable of specifying the viewer, and may be referred to as a viewer unique ID previously assigned from the viewer rating research server.

The communication network 130 is interlocked with the viewer rating research unit 120, receives the channel data and the viewer data, and transmits the channel data and the viewer data to the viewer rating research server 140. That is, the communication network 130 interconnects the viewership survey means 120 and the viewership survey server 140, bundles the channel data and the viewer data into one package, and transmits the package data to the viewership survey server 140. Done. In this case, the channel data and viewer data may be transmitted to the viewership survey server 140 at a high speed due to the small capacity. In addition, the communication network 130 may be configured of the Internet or a telephone line.

The viewer rating research server 140 performs an audience rating survey based on the channel data and viewer data transmitted from the communication network 130.

The viewership survey server 140 includes a storage unit 141 and a statistics unit 142.

The storage unit 141 stores the channel data and the viewer data transmitted from the communication network 130, and the statistics unit 142 statistics the channel data and the viewer data stored in the storage unit 141. Let's do it.

How to research viewership

3 is a flowchart illustrating a viewer rating research method according to an embodiment of the present invention.

Referring to FIG. 3, the viewer rating research method according to the embodiment of the present invention is an audience rating research method using an audience rating research system having the same configuration as described above with reference to FIGS. 1 and 2. Was used, and overlapping description is omitted.

First, the power of the broadcast receiver 110 to be turned on (ON) so that the viewer rating investigation means 120 is operated (S210). In this case, the viewer rating means 120 may register information of a viewer selected from each broadcasting station in advance. The viewer information is composed of image information and personal information, which are registered in the register 124 of the viewer rating research unit 120. The image information is information obtained by extracting a viewer's face region and facial feature points, and the personal information is information such as the viewer's age, gender, and occupation. In this case, at least one viewer may be selected.

As such, when power is supplied to the broadcast receiver 110, the viewer rating research unit 120 recognizes a broadcast channel received through the broadcast receiver 110 and performs a normal operation accordingly (S220). The channel recognizer 121 of the audience rating research unit 120 extracts the currently selected broadcast program channel data.

Next, the viewer rating research unit 120 photographs the viewer watching at the front of the broadcast receiver 110 (S230). At this time, the image acquisition unit 122 of the viewer rating research unit 120 determines the viewer's view. The video image is acquired.

Next, the viewer rating research unit 120 compares the video image of the viewer acquired from the image acquisition unit 122 with the video information of the viewer registered in advance (S240) This is a comparison of the analysis unit 123 The unit 125 recognizes the viewer by comparing the viewer video image acquired from the image acquisition unit 122 with the video information of the viewer registered in the registration unit 124. (S250) At this time, the video image of the viewer If it is unclear and the recognition is impossible, it is performed again from the acquisition of the video image of the viewer a predetermined number of times.

 Next, the viewer rating research unit 120 converts the result analyzed by the analysis unit 123 into a data form (S160). At this time, the conversion unit 126 receives the result received from the analysis unit 123. Convert to viewer data.

Next, the viewership survey means 120 bundles the channel data and the viewer data into one package and transmits the channel data and the viewer data to the viewership survey server 140 through the communication network 130 (S270). The storage unit 141 of 140 collects and stores the channel data and the viewer data.

Next, the viewership survey server 140 performs an audience rating survey based on the channel data and the viewer data (S280). At this time, the statistics unit 142 of the viewership survey server 140 is the storage unit 141. The viewership survey is completed by counting and channelizing the channel data and viewer data stored therein.

As such, the viewer rating research unit 120 transmits the channel data and the viewer data, that is, the extracted result, to the viewer rating research server 140 in the form of data having a small capacity, so that the transmission time is reduced and the viewer rating survey is quick. To make it happen.

Although the preferred embodiments of the present invention described above have been described in detail, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom.

Accordingly, the scope of the present invention should not be limited to the disclosed embodiments but should be regarded as belonging to various modifications and improvements of those skilled in the art using the basic concept of the present invention as defined in the following claims, or the scope of the present invention. .

1 and 2 is a block diagram of an audience rating survey system according to an embodiment of the present invention.

3 is a flow chart of a ratings survey method according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: viewership survey system

110: broadcast receiver 120: viewership survey means

130: communication network 140: viewership survey server

Claims (10)

A channel recognition unit for extracting channel data by recognizing a broadcast channel received through a broadcast receiver, an image acquisition unit for acquiring a video image of a viewer viewing in front of the broadcast receiver, and an image image of the viewer acquired by the image acquisition unit Viewer rating means comprising: an analysis unit configured to receive an input and compare and analyze image information of a pre-registered viewer; A communication network receiving the channel data and the viewer data from the viewer rating research means; And An audience rating research server which receives the channel data and viewer data from the communication network and performs an audience rating survey; Audience survey system comprising a. The method of claim 1, And the image acquisition unit is a camera having an autofocusing and zooming function. The method of claim 1, The analysis unit A registration unit in which image information of a viewer photographed in advance and personal information of the viewer are registered; And A comparison unit which recognizes the viewer by comparing the image information of the viewer stored in the registration unit with the image image of the viewer acquired from the image acquisition unit; Audience survey system consisting of. The method of claim 3, wherein The viewer's video information is information obtained by extracting a viewer's face region and facial feature points, and the viewer's personal information includes age, gender, and occupation information. The method of claim 1, And said viewer data is unique identification data capable of specifying each viewer. The method of claim 1, The viewership survey server A storage unit for storing channel data and viewer data transmitted from the communication server; And A statistics unit for representing channel data and viewer data stored in the storage unit as statistical values; Audience survey system consisting of. Operating the viewer rating means by turning on the power of the broadcast receiver; The viewer rating checking means extracts channel data by recognizing a broadcast channel received from the broadcast receiver; Acquiring a video image by photographing a viewer located in front of the broadcast receiver; Comparing and analyzing the viewer's video image with previously registered viewer's video information; Converting the comparatively analyzed result into viewer data; Transmitting the channel data and viewer data to an audience rating research server; And Performing, by the viewership survey server, an audience rating survey; Viewership survey method comprising a. The method of claim 7, wherein Before the step of operating the audience rating means, And registering the viewer's image information and personal information in advance in the viewer rating research means. The method of claim 7, wherein In the step of comparing and analyzing the video image of the viewer with the video information of the viewer registered in advance, Recognizing the viewer as a result of the comparative analysis further comprises a viewer rating research method. The method of claim 9, In the step of recognizing the viewer, And if the video image of the viewer is unclear and cannot be recognized, photographing the viewer's appearance and acquiring the video image.
KR1020090034943A 2009-04-22 2009-04-22 Program rating research system and the research method KR20100116306A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014115910A1 (en) * 2013-01-23 2014-07-31 (주)엔써즈 System and method for surveying broadcasting ratings
US8887186B2 (en) 2012-08-17 2014-11-11 Electronics And Telecommunications Research Institute Analysis method and system for audience rating and advertisement effects based on viewing behavior recognition
KR101722535B1 (en) * 2016-05-13 2017-04-03 티엔엠에스 주식회사 Audience rating survey apparatus and audience rating survey system for using the apparatus

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8887186B2 (en) 2012-08-17 2014-11-11 Electronics And Telecommunications Research Institute Analysis method and system for audience rating and advertisement effects based on viewing behavior recognition
WO2014115910A1 (en) * 2013-01-23 2014-07-31 (주)엔써즈 System and method for surveying broadcasting ratings
US9668008B2 (en) 2013-01-23 2017-05-30 Enswers Co., Ltd. System and method for surveying broadcasting ratings
US10165317B2 (en) 2013-01-23 2018-12-25 Enswers Co., Ltd. System and method for surveying broadcasting ratings
US10536736B2 (en) 2013-01-23 2020-01-14 Enswers Co., Ltd. System and method for surveying broadcasting ratings
US10924792B2 (en) 2013-01-23 2021-02-16 Enswers Co., Ltd. System and method for surveying broadcasting ratings
US11659220B2 (en) 2013-01-23 2023-05-23 Gracenote Korea Ltd. System and method for surveying broadcasting ratings
KR101722535B1 (en) * 2016-05-13 2017-04-03 티엔엠에스 주식회사 Audience rating survey apparatus and audience rating survey system for using the apparatus
WO2017196135A3 (en) * 2016-05-13 2018-08-09 티엔엠에스 주식회사 Audience rating survey apparatus and audience rating survey system using same
US10448097B2 (en) 2016-05-13 2019-10-15 Tnms Co., Ltd. Audience rating survey apparatus and audience rating survey system using the same

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