Background technology
Web TV is the new technology of the radio and television of latest development, because it can freely select tv programme source to obtain mass foundation widely by the user.Digital TV Broadcasting Techniques with traditional is compared, and Web TV relies on internet resource, and addressable website more than the platform number of traditional DTV, with alternative, is superior to traditional cable TV from operation ease greatly greatly.
Because the development of Web TV, the audience rating investigating technology that Web TV is used just remains to be developed.Chinese invention patent number is: " 200610034523.3 "; Patent name is: the viewing rate data automatic acquiring, statistical system and the method that disclose a kind of digital television system in the patent document of " a kind of viewing rate data automatic acquiring of digital television system, statistical system and method "; This system and method comprises data server, data acquisition module, data reception module and data statistics module, and data server is positioned at the front end of OUBN broadband networks; Data acquisition module is positioned at the subscriber computer top box, is used for gathering in real time user watched data, receives the Monitoring Data from server, and transmits the users for watching data and give data server; Data reception module is positioned at data server, is used to receive the data that data acquisition module sends data server to; Data statistics module is accomplished the statistics to viewing-data, and draws audience ratings.System and method provided by the invention can be gathered viewing-data automatically from terminal use's STB; Transmit data through the two-way cable TV network network; And at the data server end viewing-data is added up, draw Exact Number TV program audience rating data.
The audience ratings acquisition system of above-mentioned digital television system is to be directed against cable television program specially, and obviously there is following shortcoming in it:
The first, only be applicable to the audience rating investigating of traditional cable television system, not the audience rating investigating of network enabled television system;
The second, this system selects specific TV user record regularly to watch the program of TV, and the acquisition range of audience ratings is too small, and the confidence level of audience ratings is not high;
Three, depend on traditional digital TV network and transmit data, needing increases conversion equipment, has increased the cost of acquisition system;
Four, data report hysteresis, and treatment effeciency is low, and often with error in data, bigger to audience ratings result's correctness influence.
Summary of the invention
For overcoming the shortcoming of above-mentioned prior art; The purpose of this invention is to provide a kind of ageing strong and data network TV program audience ratings acquisition system and method accurate, with a high credibility; It utilizes the network user's resource---and computer is as the data acquisition end; And utilize the television image acquisition module to catch the television image that the user watches, and discern TV station through cutting out the TV station logo zone, accomplish data automatic collecting in conjunction with user's website log-on message and network TV program list; Accomplish reporting of audience ratings image data through the internet, draw correct audience ratings through the analyzing and processing of server.
In order to realize the foregoing invention purpose, the present invention provides a kind of network TV program audience ratings acquisition system, it is characterized in that, comprises the Web TV rating acquisition module, network communication module, server end and the database that are linked in sequence; Said Web TV rating acquisition module is used to gather user's registration information and television image information, and the station symbol area image in the television image is cut out, and user's registration information and station symbol area image are sent to the network communication module; Said network communication module receives the information that Web TV rating acquisition module sends, and the information that receives is sent to server end; Said server end receives the information that the network communication module transmits, and through IP address ownership place and user profile, finds the station synchronization table; Identify TV station according to the station symbol area image; Composite television platform listing, TV station and user profile draw the audience rating statistical data, and regularly publish through the website; Said database is preserved the user and is watched record sheet, list of television programmes, user message table and rating raw information table, supplies server calls.
In order to realize the foregoing invention purpose, the present invention also provides a kind of network TV program audience ratings acquisition method, may further comprise the steps:
A. gather user's registration information and television image information, and the station symbol area image in the television image is cut out, obtain user's registration information and station symbol area image;
B. carry out data processing through internet transmission user log-on message and station symbol area image to server;
C. after server receives user's registration information and station symbol area image,,, thereby find the station synchronization table with storage data contrast in the database through IP address ownership place and user profile; Identify TV station according to the station symbol area image; Composite television platform listing, TV station and user profile draw the audience rating statistical data, and regularly publish through the website.
The invention has the beneficial effects as follows: network TV program audience ratings acquisition system of the present invention and method; Investigation that not only can the network enabled TV program audience rating; Can also reduce the cost of network TV program audience rating data acquisition; Improve the automatic degree of data acquisition, guarantee the reliability of network data transmission, improve the ageing of data processing.
Embodiment
Below, contrast accompanying drawing and preferred embodiment are elaborated to technical scheme of the present invention.
Referring to Fig. 1, among the embodiment of network TV program audience ratings acquisition system of the present invention, this system comprises Web TV rating acquisition module 10, network communication module 11, server end 12 and the database 13 that is linked in sequence; Web TV rating acquisition module 10 is used to gather user's registration information and television image information, and the station symbol area image in the television image is cut out, and user's registration information and station symbol area image are sent to the network communication module; Network communication module 11 receives the information that Web TV rating acquisition module sends, and the information that receives is sent to server end; Server end 12 receives the information that the network communication module transmits, and through IP address ownership place and user profile, finds the station synchronization table; Identify TV station according to the station symbol area image; Composite television platform listing, TV station and user profile draw the audience rating statistical data, and regularly publish through the website; Database 13 is preserved the user and is watched record sheet, list of television programmes, user message table and rating raw information table, supplies server calls.
Wherein, Web TV rating acquisition module 10 comprises that television image catches processing unit 101, TV station logo recognition unit 102, watches that data generate buffer unit 103, data report unit 104 and user profile registering unit 105; Television image is caught processing unit 101 and is used to catch the television image that the user watches, and cuts out the station symbol district, is processed into gray-scale map; TV station logo recognition unit 102 is used for and the TV station logo coupling that prestores, and identifies TV station; Watch that data generate buffer unit 103 and are used to generate reported data, Web TV ID, record date time, the station symbol that identifies or station symbol gray-scale map and passage; Data reporting module 104 is used for according to strategy, uploads data in buffer to data acquisition server, and empties buffer memory; Family information registering unit 105 is used for the typing information of registered users.
Wherein, server end 12 comprises that data accept unit 121, digital television program list collector unit 122, user register unit 123, rating raw information arrangement unit 124, TV station logo unit 125, program audience statistic unit 126 and program audience rating display unit 127; Data are accepted unit 121 and are used to accept Web TV rating acquisition module and upload data, store database into, and record IP address, are used for the identification of Web TV region; Digital television program list collector unit 122 is used to collect digital television program in all parts of the country, perhaps obtains automatically or cooperate through manual entry to acquire; User register unit 123 is used for typing and safeguards the information of participating in the audience investigation user, and said information comprises: family population, income, region, birth; Rating raw information arrangement unit 124 is used for finding the station synchronization table through IP address ownership place and user profile, generates complete original audience information, and deposits database in; TV station logo unit 125 is used for identifying TV station according to the station symbol area image; Program audience statistic unit 126 is used for composite television platform listing, TV station and user profile and draws the audience rating statistical data; Audience ratings display unit 127 is used for regularly publishing the audience rating statistical data through the website.
Wherein, database 13 comprises that the user watches record sheet 131, list of television programmes 132, user message table 133 and rating raw information table 134; The user watches that record sheet 131 comprises Web TV ID, record date time, the station symbol that identifies or station symbol gray-scale map, passage and IP address information; List of television programmes 132 comprises area, TV station, program, broadcast time started and close of transmission temporal information; User message table 133 comprises Web TV ID, sex, birthday, area and family population information; Rating raw information table 134 comprises Web TV ID, area, TV station, program and recording time information.
Referring to Fig. 2, the embodiment of network TV program audience ratings acquisition method of the present invention may further comprise the steps:
A. gather user's registration information and television image information, and the station symbol area image in the television image is cut out, obtain user's registration information and station symbol area image;
B. carry out data processing through internet transmission user log-on message and station symbol area image to server;
C. after server receives user's registration information and station symbol area image,,, thereby find the station synchronization table with storage data contrast in the database through IP address ownership place and user profile; Identify TV station according to the station symbol area image; Composite television platform listing, TV station and user profile draw the audience rating statistical data, and regularly publish through the website.
Wherein, in said step a, said user's registration information and station symbol area image obtain through the Web TV mobile module; Said Web TV rating acquisition module comprises that television image catches processing unit, TV station logo recognition unit, watches that data generate buffer unit, data report unit and user profile registering unit; Television image is caught processing unit: catch the television image that the user watches, and cut out the station symbol district, be processed into gray-scale map; The TV station logo recognition unit: the TV station logo coupling with prestoring, identify TV station; Watch that data generate buffer unit: generate reported data and Web TV ID, record date time, the station symbol that identifies or station symbol gray-scale map and passage; The data reporting module is used for according to strategy, uploads data in buffer to data acquisition server, and empties buffer memory; The user profile registering unit is used for the typing information of registered users.
Wherein, in said step b, described internet is local area network (LAN) or wide area network.
Wherein, in said step c, said method realizes through server and database;
Said server end comprises that data accept unit, digital television program list collector unit, user register unit, rating raw information arrangement unit, TV station logo unit, program audience statistic unit and program audience rating display unit; Data are accepted the unit: accept Web TV rating acquisition module and upload data, store database into, and record IP address, be used for the identification of Web TV region; Digital television program list collector unit: collect digital television program in all parts of the country, through manual entry or obtain automatically or cooperate and acquire; User register unit: the information of participating in the audience investigation user is safeguarded in typing, and said information comprises: family population, income, region, birth; Rating raw information arrangement unit: through IP address ownership place and user profile, find the station synchronization table, generate complete original audience information, and deposit database in; The TV station logo unit: the station symbol area image identifies TV station; The program audience statistic unit: composite television platform listing, TV station and user profile draw the audience rating statistical data; Audience ratings display unit: regularly publish the audience rating statistical data through the website;
Said database comprises that the user watches record sheet, list of television programmes, user message table and rating raw information table; The user watches record sheet: comprise Web TV ID, record date time, the station symbol that identifies or station symbol gray-scale map, passage and IP address information; List of television programmes: comprise area, TV station, program, broadcast time started and close of transmission temporal information; User message table: comprise Web TV ID, sex, birthday, area and family population information; Rating raw information table: comprise Web TV ID, area, TV station, program and recording time information.
Wherein, in said step a, gathering user's registration information and television image information is regularly to gather, and the time interval of twice collection is 15 minutes.
Network TV program audience ratings acquisition system of the present invention and method; Investigation that not only can the network enabled TV program audience rating; Can also reduce the cost of network TV program audience rating data acquisition; Improve the automatic degree of data acquisition, guarantee the reliability of network data transmission, improve the ageing of data processing.
When the present invention watches Web TV the user, regularly gather television image, through shifting to an earlier date TV station logo; Identifying TV station or handle has the TV station target area to preserve; Be stored in this locality temporarily, under the situation that network connects, upload to TV audience rating and collect server; If the TV station that passes back is identified as picture, on server, accomplish station symbol identification.The data format of gathering is: Web TV identifier, passage (AV1/AV2/HDMI), TV station logo/TV station logo zone, time etc.Cooperate the complete various places TV programme playlist of China, collect TV user information (kinsfolk, age through Web TV or website in addition; The city, income, education degree etc.); Clear up collecting data at server, regular, form complete TV audience rating initial data.Can the analysis user viewing behavior on initial data and the statistics of program audience rating, and issue various statisticss through the website.
Though above combination embodiment has been carried out explanation at length to content of the present invention; But be to be understood that; Those skilled in the art is under the prerequisite of principle of the present invention and connotation; Can make various distortion or modification to execution mode of the present invention, these distortion and modification all should fall into protection scope of the present invention.