CN201716764U - Effectiveness analyzing system for marketing activities - Google Patents
Effectiveness analyzing system for marketing activities Download PDFInfo
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- CN201716764U CN201716764U CN2009202127406U CN200920212740U CN201716764U CN 201716764 U CN201716764 U CN 201716764U CN 2009202127406 U CN2009202127406 U CN 2009202127406U CN 200920212740 U CN200920212740 U CN 200920212740U CN 201716764 U CN201716764 U CN 201716764U
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Abstract
The utility model discloses an effectiveness analyzing system for marketing activities, which comprises a server, at least one advertisement carrier, user terminal equipment and an evidence verifying unit, wherein the advertisement carrier comprises an identification code for identifying the corresponding advertisement carrier and distinguishing the respective advertisement carrier; the evidence verifying unit is used for verifying an electronic evidence of the user terminal equipment and transmitting the verification result to the server; and the server is used for receiving the feedback information from the user terminal equipment and transmitting the corresponding electronic evidence to the corresponding user terminal equipment in real time according to the identification code. The server comprises an electronic evidence transmitting unit and a marketing data analyzing unit; and the marketing data analyzing unit is used for acquiring the feedback information from the user terminal equipment in the server and the verification result from the evidence verifying unit and conducting statistics analysis to the feedback situation of the advertisement carrier. The utility model can conduct statistics analysis of the effectiveness of the respective advertisement carrier through receiving the feedback information from the corresponding advertisement carrier.
Description
Technical field
The utility model belongs to the Information Statistics technical field, relates to a kind of data analysis system, relates in particular to a kind of marketing activity effect analysis system.
Background technology
When carrying out the trade marketing popularization activity, all can propagate in early stage, so that more people can be known and participate in by various advertisement channels.The channel of general employing comprises print media, presss from both sides modes such as newspaper advertisement, television advertising, but how many users are difficult to tracking has, by which kind of channel knows, because also be difficult to assess the effectiveness that the input advertisement produces.Traditional method can only come guestimate with the variation of the average volume of the flow of passengers down, can not obtain analyzing comparatively accurately.
The utility model content
Technical problem to be solved in the utility model is: a kind of marketing activity effect analysis system is provided, and by receiving the feedback information of advertising carrier, but the effectiveness of the various advertising carriers of statistical study.
For solving the problems of the technologies described above, the utility model adopts following technical scheme:
A kind of marketing activity effect analysis system, this system comprises server, at least one advertising carrier, subscriber terminal equipment, credential verification unit; Described advertising carrier comprises the marking code that identifies corresponding advertising carrier, distinguishes each advertising carrier by marking code; In a plurality of advertising carriers, have the advertising carrier of setting identical element and use same or same category code sign; The user feeds back in the described server by the marking code of described subscriber terminal equipment with described advertising carrier; Described credential verification unit is in order to the electronic certificate of checking subscriber terminal equipment, and a checking result is sent in the described server; Described server is in order to receiving the feedback information of described subscriber terminal equipment, and sends corresponding electronic certificate in real time to the respective user terminal device according to described marking code.Described server comprises electronic certificate transmitting element, marketing data analytic unit; The electronic certificate transmitting element in order to electronic certificate of real-time transmission to the respective user terminal device; The marketing data analytic unit is in order to the checking result of the feedback information that obtains subscriber terminal equipment described in the described server, described credential verification unit, the feedback of each advertising carrier of statistical study.
As a kind of preferred version of the present utility model, described system also comprises the marking code authentication unit, and after collecting described subscriber terminal equipment feedack at described server, what Validation Code identified corrects errors.
As a kind of preferred version of the present utility model, described subscriber terminal equipment is user's a portable terminal.
As a kind of preferred version of the present utility model, described subscriber terminal equipment is mobile phone or PC or PDA, and the mode by information, mail, voice feeds back to the marking code of described advertising carrier in the described server.
As a kind of preferred version of the present utility model, described electronic certificate is a two-dimension code.Described credential verification unit is the two-dimension code authentication unit, in order to the 2 D code information on the checking customer mobile terminal.
The beneficial effects of the utility model are: the marketing activity effect analysis system that the utility model proposes, and by the feedback information of reception advertising carrier, but the effectiveness of the various advertising carriers of statistical study.
The utility model can the various advertisement channels of Accurate Analysis effectiveness.Because the user needs the extracode in the ad content is fed back to system, and different advertisement channels uses different extracodes, in background system, only need so to add up, can learn accurately how many users are known activity this time by which channel by the extracode of receiving.This analysis result possesses very big commercial value, for example can guide the input ratio of client's decision advertisement channel in similar marketing activity next time.
The utility model can the Accurate Analysis marketing activity effect.Because the client of final participation activity need verify the voucher of receiving, the number of users that increases because of this time marketing activity can accurately be added up and be analyzed in background system so, and this cannot be mentioned in the same breath than its degree of accuracy of effect of assessing marketing activity with average volume of the flow of passengers rate of change.
Owing to used the electronics mode to carry out alternately, the degree of depth of marketing activity, range can increase much than traditional approach, and financial cost, ageingly all have a clear superiority in than traditional approach.For example, be common marketing methods by artificial distribution reward voucher under the traditional approach, both slow by artificial distribution, covering the region also can not be too big, and cost is quite high.Comparatively speaking, the electronics mode can be in the extremely short time, with extremely low cost covering whole city, the whole province even the whole nation.
Description of drawings
Fig. 1 is the framework synoptic diagram of marketing activity effect analysis system.
Fig. 2 is the composition synoptic diagram of marketing activity effect analysis system.
Fig. 3 is the process flow diagram of the analytical approach of marketing activity effect analysis system.
Embodiment
Describe preferred embodiment of the present utility model in detail below in conjunction with accompanying drawing.
Embodiment one
See also Fig. 1, Fig. 2, the utility model has disclosed a kind of marketing activity effect analysis system, and this system comprises server 10, at least one advertising carrier 20, subscriber terminal equipment 30, credential verification unit 40.
Described advertising carrier 20 can be the advertisement of folder newspaper, television advertising, the web advertisement, in a plurality of advertising carriers, has the advertising carrier of setting identical element and uses same or same category code sign, distinguishes each advertising carrier by marking code.
As, every series advertisements (advertisement of folder newspaper is that a class, television advertising are that a class, the web advertisement are a class) has same marking code respectively, as shown in Figure 2, the marking code of folder newspaper advertisement is a marking code one, the marking code of television advertising is a marking code two, the marking code of the web advertisement is a marking code three, and the marking code of outdoor advertising is the marking code fourth class etc.; For another example, according to the place classification, any advertisement is a class in the Pekinese, and any advertisement in Shanghai is a class.Certainly, can classify to advertising carrier as required, be a class as the address at Pekinese's television advertising, and the address is a class in the Shanghai TV advertisement, and the address is a class in Pekinese's folder newspaper advertisement, and the address is a class in the folder newspaper advertisement in Shanghai, or the like.
In addition, the marking code that identifies same series advertisements carrier can be identical code; As identify television advertising and use TV0001 to be marking code, the marked network advertisement uses NET0001 to be marking code.Certainly, the marking code that identifies same series advertisements carrier also can be same category code sign.As, sign television advertising according to different time or place use respectively TV0001, TV0002, TV0003 ... be marking code; Can set, the marking code that comprises " TV " can be a series advertisements carrier.The marked network advertisement according to different time use respectively NET0001, NET0002, NET0003 ... be marking code; Can set, the marking code that comprises " NET " can be a series advertisements carrier.The establishing method of same category code sign also has additive method, as setting by tables of data, because this establishing method is the known technology of this area, does not do at this and gives unnecessary details.
The user can feed back in the described server 10 by the marking code of described subscriber terminal equipment 30 with described advertising carrier 20.Described subscriber terminal equipment 30 is mobile phone or PC or PDA, and the mode by information, mail, voice feeds back to the marking code of described advertising carrier in the described server.Preferably, subscriber terminal equipment 30 is user's a portable terminal, as mobile phone, PDA.
Server 10 is in order to receiving the feedback information of described subscriber terminal equipment 30 (as mobile phone), and sends corresponding electronic certificate in real time to respective user terminal device 30 according to described marking code.In the present embodiment, described electronic certificate is a two-dimension code.The user can rely on the electronic certificate (as two-dimension code) in the mobile phone to participate in marketing activity to site of activity after receiving this electronic certificate, promptly obtains novelties, trial product etc. behind the electronic certificate.
Particularly, described server 10 comprises marking code authentication unit 11, electronic certificate transmitting element 12, marketing data analytic unit 13.Marking code authentication unit 11 is in order to after collecting described subscriber terminal equipment 30 feedacks at described server, what Validation Code identified corrects errors; If checking is passed through, then send an electronic certificate in real time to respective user by electronic certificate transmitting element 12.Marketing data analytic unit 13 is in order to obtain the feedback information of subscriber terminal equipment described in the described server 10, the feedback of each advertising carrier of statistical study.
Be provided with credential verification unit 40 at site of activity, in order to the electronic certificate of checking subscriber terminal equipment 30, and verifying that the result is sent in the described server 10.In the present embodiment, described credential verification unit is the two-dimension code authentication unit, in order to the 2 D code information on the checking user mobile phone.Described marketing data analytic unit 13 obtains the checking result of credential verification unit 40 described in the described server 10, the feedback of each advertising carrier of statistical study simultaneously.
More than introduced the formation of the utility model marketing activity effect analysis system, the utility model has also disclosed the analytical approach of said system in the above-mentioned marketing activity effect analysis of announcement system; See also Fig. 3, this method comprises the steps:
Steps A, provide at least one advertising carrier 20, described advertising carrier 20 comprises the marking code that identifies corresponding advertising carrier 20, distinguishes each advertising carrier by marking code.Described advertising carrier 20 can be the advertisement of folder newspaper, television advertising, the web advertisement, in a plurality of advertising carriers 20, has the advertising carrier 20 of setting identical element and uses same or same category code sign, distinguishes each advertising carrier by marking code.As every series advertisements (advertisement of folder newspaper is that a class, television advertising are that a class, the web advertisement are a class) same marking code is arranged respectively.
Step B, user feed back in the server 10 by the marking code of subscriber terminal equipment 30 with described advertising carrier.
Step C, described server 10 receive the feedback information of described subscriber terminal equipment 30, by correcting errors of marking code authentication unit 11 Validation Codes sign; If checking is passed through, then send an electronic certificate in real time to respective user by electronic certificate transmitting element 12.The user can rely on the electronic certificate (as two-dimension code) in the mobile phone to participate in marketing activity to site of activity after receiving this electronic certificate, promptly obtains novelties, trial product etc. behind the electronic certificate.
Step D, be provided with credential verification unit 40,, and a checking result be sent in the described server 10 by the electronic certificate of credential verification unit 40 checking subscriber terminal equipments 30 at site of activity.
Step e, server are obtained the checking result of the feedback information of subscriber terminal equipment 30 described in the described server, described credential verification unit 40 by marketing data analytic unit 13, add up the feedback of each advertising carrier 20.
In sum, the marketing activity effect analysis system that the utility model proposes, by the feedback information of reception advertising carrier, but the effectiveness of the various advertising carriers of statistical study.
The utility model can the various advertisement channels of Accurate Analysis effectiveness.Because the user needs the extracode in the ad content is fed back to system, and different advertisement channels uses different extracodes, in background system, only need so to add up, can learn accurately how many users are known activity this time by which channel by the extracode of receiving.This analysis result possesses very big commercial value, for example can guide the input ratio of client's decision advertisement channel in similar marketing activity next time.
The utility model can the Accurate Analysis marketing activity effect.Because the client of final participation activity need verify the voucher of receiving, the number of users that increases because of this time marketing activity can accurately be added up and be analyzed in background system so, and this cannot be mentioned in the same breath than its degree of accuracy of effect of assessing marketing activity with average volume of the flow of passengers rate of change.
Owing to used the electronics mode to carry out alternately, the degree of depth of marketing activity, range can increase much than traditional approach, and financial cost, ageingly all have a clear superiority in than traditional approach.For example, be common marketing methods by artificial distribution reward voucher under the traditional approach, both slow by artificial distribution, covering the region also can not be too big, and cost is quite high.Comparatively speaking, the electronics mode can be in the extremely short time, with extremely low cost covering whole city, the whole province even the whole nation.
Embodiment two
The utility model designs such background server system and corresponding business flow process: in this type of marketing popularization activity, each class needs the additional Sort Code of the channel of advertisement delivery, for example folder is reported extracode A in the ad content, extracode B in the television advertising, by that analogy.If the user has a mind to participate in this time movable, only need this extracode is fed back in the background system by variety of ways such as network, mobile phone, IVR, background system is collected this code information and voucher of real time down to user mobile phone.The user participates in marketing activity with the voucher of receiving on the mobile phone to site of activity, promptly obtains novelties, trial product etc. behind the checking voucher.At this moment, the information of user rs authentication has been represented the participation of user's reality, and these information also can feed back in the above-mentioned background system.
As shown in Figure 1, background server comprises information gathering taxon 101, electronic certificate processing unit 102, trade company business support unit 103, marketing data analysis and processing unit 104.
In the present embodiment, marketing activity effect Analysis method comprises the steps:
1, enterprise does propaganda by advertising media (as folder newspaper, TV, network, open air); Include other marking code of this commercial paper of sign in the advertisement;
2, after the user sees advertisement,, then marking code is done feedback to background server by modes such as WEB, IVR, SMS if interesting to ad content;
3, after information gathering taxon 101 received feedback information (marking code), electronic certificate processing unit 102 sent corresponding electronic certificate (as two-dimension code) to user's mobile phone according to marking code;
4, the user relies on two-dimension code to the activity venue of storing in the mobile phone to get novelties, trial product etc.;
5, be provided with electronic certificate authentication unit (part of trade company business support unit 103) in the activity venue, checking user's two-dimension code, the concurrent gift of being rivals in a contest and answering;
6, background server receives the feedback information of user mobile phone, the checking result of electronic certificate authentication unit, for marketing data analysis and processing unit 104 analyzing and processing;
7, the effectiveness that produced according to each advertising media of data analysis in the server of marketing data analysis and processing unit 104 is so that adjust in the future.
Here description of the present utility model and application are illustrative, are not to want with scope restriction of the present utility model in the above-described embodiments.Here the distortion of disclosed embodiment and change are possible, and the various parts of the replacement of embodiment and equivalence are known for those those of ordinary skill in the art.Those skilled in the art are noted that under the situation that does not break away from spirit of the present utility model or essential characteristic, and the utility model can be with other form, structure, layout, ratio, and realize with other assembly, material and parts.Under the situation that does not break away from the utility model scope and spirit, can carry out other distortion and change here to disclosed embodiment.
Claims (5)
1. a marketing activity effect analysis system is characterized in that, this system comprises server, at least one advertising carrier, subscriber terminal equipment, credential verification unit;
The user feeds back in the described server by the marking code of described subscriber terminal equipment with described advertising carrier;
Described credential verification unit is in order to the electronic certificate of checking subscriber terminal equipment, and a checking result is sent in the described server;
Described server is in order to receiving the feedback information of described subscriber terminal equipment, and sends corresponding electronic certificate in real time to the respective user terminal device according to described marking code; Described server comprises:
-electronic certificate transmitting element, in order to electronic certificate of real-time transmission to the respective user terminal device; And
-marketing data analytic unit is in order to the checking result of the feedback information that obtains subscriber terminal equipment described in the described server, described credential verification unit.
2. marketing activity effect analysis according to claim 1 system is characterized in that:
Described system also comprises the marking code authentication unit, and after collecting described subscriber terminal equipment feedack at described server, what Validation Code identified corrects errors.
3. marketing activity effect analysis according to claim 1 system is characterized in that:
Described subscriber terminal equipment is user's a portable terminal.
4. marketing activity effect analysis according to claim 1 system is characterized in that:
Described subscriber terminal equipment is mobile phone or PC or PDA, and the mode by information, mail, voice feeds back to the marking code of described advertising carrier in the described server.
5. marketing activity effect analysis according to claim 1 system is characterized in that:
Described credential verification unit is the two-dimension code authentication unit, in order to the 2 D code information on the checking customer mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009202127406U CN201716764U (en) | 2009-12-08 | 2009-12-08 | Effectiveness analyzing system for marketing activities |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009202127406U CN201716764U (en) | 2009-12-08 | 2009-12-08 | Effectiveness analyzing system for marketing activities |
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| Publication Number | Publication Date |
|---|---|
| CN201716764U true CN201716764U (en) | 2011-01-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2009202127406U Expired - Lifetime CN201716764U (en) | 2009-12-08 | 2009-12-08 | Effectiveness analyzing system for marketing activities |
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| CN (1) | CN201716764U (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107533747A (en) * | 2012-12-14 | 2018-01-02 | 脸谱公司 | For notice to be sent to the technology of subscriber |
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2009
- 2009-12-08 CN CN2009202127406U patent/CN201716764U/en not_active Expired - Lifetime
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107533747A (en) * | 2012-12-14 | 2018-01-02 | 脸谱公司 | For notice to be sent to the technology of subscriber |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C56 | Change in the name or address of the patentee |
Owner name: SHANGHAI XINDALU YIMA INFORMATION TECHNOLOGY CO., Free format text: FORMER NAME: SHANGHAI IMAGECO INFORMATION TECHNOLOGY CO., LTD. |
|
| CP03 | Change of name, title or address |
Address after: 200050, room 3, 2253 Xuanhua Road, Shanghai, Changning District Patentee after: Shanghai New World Wing Code Information Technology Co.,Ltd. Address before: 200050, room 1, building fourth, building 1232, No. 318 Dingxi Road, Shanghai, Changning District Patentee before: Shanghai New World Wing Code Information Technology Co.,Ltd. |
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| CX01 | Expiry of patent term |
Granted publication date: 20110119 |
|
| CX01 | Expiry of patent term |