CN111475727B - Floor page pushing method and device - Google Patents
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- CN111475727B CN111475727B CN202010264427.8A CN202010264427A CN111475727B CN 111475727 B CN111475727 B CN 111475727B CN 202010264427 A CN202010264427 A CN 202010264427A CN 111475727 B CN111475727 B CN 111475727B
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Abstract
The invention discloses a pushing method of a landing page, which comprises the following steps: determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel; constructing a preset number of preset landing pages, distributing corresponding preset landing pages for each crowd sub-set, putting each preset landing page into the corresponding crowd sub-set, and enabling at least one configuration component of each preset landing page to be different from the configuration components of other preset landing pages; obtaining a putting result of each crowd subset, wherein the pushing result comprises the following steps: user behavior or target user behavior; selecting a target landing page from all preset landing pages according to the throwing result; and pushing the target landing page to a subset of the crowd of the preset quantity in the delivery channel to be analyzed. According to the method, each preset landing page is screened in advance in the throwing process, and the obtained target landing pages are pushed to a crowd subset with the preset quantity in the throwing channel to be analyzed, so that the landing pages are thrown through the throwing channel to be analyzed.
Description
Technical Field
The invention relates to the technical field of big data, in particular to a floor page pushing method and device.
Background
With rapid development of internet technology, various network media layers such as news, video, game and shopping websites or other application programs are endless, each website or application program corresponds to a delivery channel, more users can access the network media layer through the delivery channel, and in the process of access, operators can complete statistics and analysis of preset target user behaviors, wherein the target user behaviors comprise clicking, downloading or registering.
The landing page is a webpage which is opened for a user to see after a potential user clicks an advertisement or searches by using a search engine, and more users can access a website or an application program through the landing page, so that how to push the landing page through a delivery channel becomes a problem which needs to be solved at present.
Disclosure of Invention
In view of the above, the invention provides a method and a device for pushing a landing page, which are used for increasing user access through a corresponding delivery channel and completing preset target user behaviors. . The specific scheme is as follows:
a push method of a landing page comprises the following steps:
determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel;
the preset landing pages with the preset number are obtained, corresponding preset landing pages are allocated for each crowd subset, each preset landing page is pushed to the corresponding crowd subset, and at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
obtaining pushing results of the crowd subsets, wherein the pushing results comprise: user behavior or target user behavior;
selecting a target landing page from the preset landing pages according to the pushing result;
and pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
The method, optionally, determines a subset of a preset number of people in the delivery channel to be analyzed, including:
acquiring a flow inlet contained in a to-be-analyzed delivery channel;
acquiring people contained in the flow inlet;
and classifying the crowd to obtain a crowd subset with a preset number.
The method, optionally, classifies the crowd to obtain a subset of the crowd with a preset number, including:
acquiring the identity of each user in the crowd;
carrying out hash operation on each identity label to obtain each hash value;
and performing modular operation on each hash value, and dividing the crowd into crowd subsets with preset quantity according to operation results.
According to the above method, optionally, selecting the target landing page from the preset landing pages according to the pushing result includes:
classifying the pushing results according to the belonging preset landing pages to obtain a preset number of result subsets;
counting the proportion of the target user behavior in each result subset;
and selecting a preset landing page corresponding to the highest value in each proportion as a target preset landing page.
The method, optionally, further comprises:
when at least one of the to-be-analyzed delivery channel, the inlet flow and the crowd does not belong to a preset configuration database, a corresponding preset landing page is constructed according to the corresponding default configuration.
The method, optionally, further comprises:
an identifier is allocated to each preset landing page;
and distinguishing the associated data of each landing page according to the identification.
A push device for landing pages, comprising:
the determining module is used for determining a crowd subset of a preset quantity in the to-be-analyzed delivery channel;
the preset pushing module is used for acquiring the preset number of preset landing pages, distributing corresponding preset landing pages for each crowd subset, pushing each preset landing page to the corresponding crowd subset, and pushing each preset landing page to the corresponding crowd subset, wherein at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
the acquisition module is used for acquiring push results of the crowd subsets, wherein the push results comprise: user behavior or target user behavior;
the selecting module is used for selecting a target landing page from the preset landing pages according to the pushing result;
and the pushing module is used for pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
The above apparatus, optionally, the determining module includes:
the flow inlet acquisition unit is used for acquiring a flow inlet contained in the to-be-analyzed delivery channel;
the crowd acquisition unit is used for acquiring crowd contained in the flow inlet;
the classifying unit is used for classifying the crowd to obtain a crowd subset with a preset number.
The above apparatus, optionally, the classification unit includes:
the acquisition subunit is used for acquiring the identity of each user in the crowd;
the hash operation subunit is used for carrying out hash operation on each identity label to obtain each hash value;
and the modulus taking and dividing subunit is used for carrying out modulus taking operation on each hash value and dividing the crowd into crowd subsets with preset quantity according to operation results.
The above apparatus, optionally, the selecting module includes:
the classification unit is used for classifying the pushing results according to the belonging preset landing pages to obtain a preset number of result subsets;
the statistics unit is used for counting the proportion of the target user behaviors in the user behaviors in each result subset;
and the selecting unit is used for selecting a preset landing page corresponding to the highest value in each proportion as a target preset landing page.
Compared with the prior art, the invention has the following advantages:
the invention discloses a pushing method of a landing page, which comprises the following steps: determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel; constructing a preset number of preset landing pages, distributing corresponding preset landing pages for each crowd sub-set, putting each preset landing page into the corresponding crowd sub-set, and enabling at least one configuration component of each preset landing page to be different from the configuration components of other preset landing pages; obtaining a putting result of each crowd subset, wherein the pushing result comprises the following steps: user behavior or target user behavior; selecting a target landing page from all preset landing pages according to the throwing result; and pushing the target landing page to a subset of the crowd of the preset quantity in the delivery channel to be analyzed. According to the method, each preset landing page is screened in advance in the throwing process, and the obtained target landing pages are pushed to a crowd subset with the preset quantity in the throwing channel to be analyzed, so that the landing pages are thrown through the throwing channel to be analyzed.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flowchart of a push method of a landing page disclosed in an embodiment of the present invention;
fig. 2 is a schematic diagram of an implementation process of a pushing method of a landing page according to an embodiment of the present invention;
fig. 3 is a block diagram of a push device for landing pages according to the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The invention discloses a method and a device for pushing a landing page, which are applied to the pushing process of the landing page in the field of Internet, wherein the landing page is a webpage for displaying the expansion content related to the clicked advertisement or search result link, and can be used for obtaining customers, different websites or application programs and the like in order to obtain more clicks, downloading amounts or registered users and the like, and the customer access is usually attracted by a mode of constructing the landing page, such as: the popularization of the xx game in the scenes APP such as shopping, financial management, insurance and the like in hundred degrees, top bars, trembling and the like in fighting fish, fast hands and the like, the popularization of xx products in search engines and the like. Therefore, the invention provides a pushing method of the landing page, which meets different online delivery channels, and differentiated and diversified passenger obtaining requirements under an online delivery scene; and in the specific delivery channel, the entrance flow and the crowd, an optimal passenger acquisition scheme is explored, accurate passenger acquisition is realized, intelligent passenger acquisition is realized, the passenger acquisition conversion rate is improved, the execution flow of the pushing method is shown in a figure 1, and the pushing method comprises the following steps:
s101, determining a subset of the preset number of people in a delivery channel to be analyzed;
in the embodiment of the present invention, the pushing method is determined by a to-be-analyzed delivery channel, a flow inlet and a crowd together, and the to-be-obtained delivery channel may be a media server, such as a website, an APP or other application programs, wherein the to-be-analyzed delivery channel includes an inlet flow and a crowd, and specific descriptions of the three are shown in table 1.
TABLE 1
In table 1, CH: the collaborative advertising media service provider mark Fr is a different flow entry mark provided by the collaborative advertising media service provider, and MD is a unique mark of a preset landing page template formed by a preset landing page template component, which can be defined (or generated by a system) and marked by an operation operator according to the actual meaning.
The determination process of the crowd subset is as follows: obtaining flow inlets contained in a to-be-analyzed delivery channel, wherein each flow inlet comprises a crowd accessing the flow inlet, classifying each crowd to obtain a crowd subset, and the classifying process is as follows: the identification of each person in the crowd is obtained, wherein the identification can be codes, numbers and the like, and in the embodiment of the invention, the identification is taken as a Cookie parameter for illustration, and the Cookie parameter is a unique value of automatic identification equipment of a system; when equipment is accessed, the system automatically generates a unique useuide value according to the useuide algorithm to identify the same equipment (different equipment are equivalent to different crowds), then carries out hash processing of the crc32 algorithm according to the useuide value, finally carries out 100 modulo calculation (crowd distinguishing degree range 0-99) according to the hash value, and divides the crowds into crowd subsets with preset quantity according to the operation result, wherein the preset quantity can be set according to experience or specific conditions.
S102, acquiring the preset number of preset landing pages, distributing corresponding preset landing pages for each crowd subset, and throwing each preset landing page into the corresponding crowd subset, wherein at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
in the embodiment of the invention, the preset landing pages are constructed according to the preset quantity, wherein the construction process of the preset landing pages is as follows: and acquiring a preset page template and each configuration component, wherein each configuration component is stored in a configuration component library for each configuration component, and each parameter required in the page template is modularized in advance according to experience to obtain each configuration component. The configuration components included for the preset landing page template are shown in table 2:
TABLE 2
In the embodiment of the present invention, after screening the configuration components, adding the configuration components to the preset landing page template to construct a preset number of preset landing pages, where the screening principle may be according to specific situations or experiences, in the embodiment of the present invention, the specific screening principle is not limited, and examples are given based on the above construction method, for example:
1. the push strategy record Aa entry (fr) under the channel A (CH) is marked in the system and is marked as the push strategy record (different crowd sketches through fr can be configured);
2. meanwhile, an operator makes data analysis according to audience groups facing users of a media service provider, such as property education, consumption, medical science and the like of media, occupation, age, regional distribution and the like of the audience groups, and a dedicated UI is made, wherein the configuration component library is arranged in a system, a configuration component is selected according to analysis results in the system to be added into a preset landing page template, and the configuration component is marked in the system as a preset landing page H1;
3. the MD value corresponding to the mark preset landing page in the system is M1, and is associated with the push strategy record Aa;
4. and the system pushes the preset landing page and the link parameters for operators according to the operation record.
In the embodiment of the invention, the elements of the abstract UI aiming at the preset floor page template comprise a header region, a secondary psychology region, a rule region, a login region, an activity information region, a flow information region, a card region, a sharing region, a protocol region, a saving diversion region, a customer service region, a network content service provider icp (Internet Content Provider) region and the like which are all general template components, wherein the common attributes contained in the template components are shown in a table 2, the template components are more flexible, the expansion capability is higher, the maintenance is easier, the template components are uniform in level, different UIs are customized according to a crowd subset, and the general template components can be freely combined and flexibly proportioned.
In the embodiment of the present invention, further, an identifier is allocated to each landing page, where the identifier is used to distinguish different preset landing pages, and the identifier may be an alphanumeric, a numerical or other preferred identifier. In the embodiment of the invention, a specific allocation principle is not limited, and after allocation is completed, each preset landing page is pushed to a corresponding crowd subset, wherein at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages, and the difference of any two preset landing pages can be different in arrangement mode of the configuration components, different in number of the configuration components, different in color of the configuration components or different in color of elements in the same configuration component, and the like. The configuration can realize that the preset floor pages with different preset numbers are different, and avoid resource waste caused by pushing the same preset floor pages.
S103, obtaining pushing results of the crowd subsets, wherein the pushing results comprise: user behavior or target user behavior;
in the embodiment of the present invention, after each preset landing page is pushed to a medium, user traffic and corresponding link parameters imported by the medium are recorded in each preset landing page embedded point data of a system, that is, the embedded point data has a correspondence between a user and an MD (push policy), after each preset landing page of the system receives an inlet user traffic, audience users and push policy parameters are distributed to each carrier product, the carrier product writes an end user conversion effect and a push policy parameter into each preset landing page embedded point data together, the embedded point data finally uses a Channel (CH), an inlet (fr), a crowd (userid), an MD (customer acquisition scheme), and the user (userid) as dimensions, and combines data embedded points of each process in the audience products to form a data report, and the funnel data obtains a push result of each crowd subset, where the push result includes: user behavior or target user behavior, the user behavior is an operation performed by a user on media, the user target behavior is an operation performed by an operator hopes the user, and it cannot be guaranteed that each user can perform operations on media according to the target user behavior, so that the pushing result includes: user behavior or target user behavior. The user behavior can be accessed, clicked or downloaded, and the target user behavior is downloaded.
S104, selecting a target landing page from the preset landing pages according to the pushing result;
in the embodiment of the invention, the pushing result comprises the identification of the corresponding preset landing page, the pushing result is classified according to the identification and the preset landing page to obtain each result subset, the user behavior is analyzed in each result subset, the percentage of the target user behavior meeting the requirement in each result subset to all the user behaviors is calculated, and the preset landing page corresponding to the highest percentage in each percentage is taken as the target landing page.
S105, pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
In the embodiment of the invention, when the need of getting passengers from the delivery channel to be analyzed is detected,
and pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
The invention discloses a pushing method of a landing page, which comprises the following steps: determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel; constructing a preset number of preset landing pages, distributing corresponding preset landing pages for each crowd sub-set, putting each preset landing page into the corresponding crowd sub-set, and enabling at least one configuration component of each preset landing page to be different from the configuration components of other preset landing pages; obtaining a putting result of each crowd subset, wherein the pushing result comprises the following steps: user behavior or target user behavior; selecting a target landing page from all preset landing pages according to the throwing result; and pushing the target landing page to a subset of the crowd of the preset quantity in the delivery channel to be analyzed. According to the method, each preset landing page is screened in advance in the throwing process, and the obtained target landing pages are pushed to a crowd subset with the preset quantity in the throwing channel to be analyzed, so that the landing pages are thrown through the throwing channel to be analyzed.
In the embodiment of the present invention, an example execution flow based on the pushing method is shown in fig. 2, and includes the following three steps:
firstly, according to the distribution channel (CH parameter), matching the distribution strategy configuration of the channel, the strategy can uniformly manage the landing page distribution under the same specific channel, not only can realize the diversity of the customers of different channels, but also can compare experimental data aiming at the distribution of different channels, thereby adjusting the distribution channel strategy, and the inlet flow matched with CH=A in the distribution channel is fr=A as shown in figure 2;
then, aiming at the same specific channel, matching pushing strategy configuration of different flow inlets (fr parameters) of the channel, wherein the strategy can aim at the acquired diversity of different inlets in the same channel, and can also aim at experimental data comparison of different inlets, so as to adjust the strategy of putting different inlets of the channel, and as shown in fig. 2, the crowd subset of people matched with fr=a in the inlet flow is an sketch=a and crowd subset sketch=b;
finally, for the same flow inlet of the same channel, different crowd (sketch parameters) pushing strategy configuration is matched, and the strategy can compare experimental data of different marketing and functional elements in the same pushing scene, so that a passenger acquisition scheme in the pushing scene is accurately adjusted, and as shown in fig. 2, a preset landing page a matched with crowd sketch=a and a preset landing page B matched with crowd subset sketch=b are adopted.
Further, for the delivery channel, the flow inlet and the crowd, a judgment of matching preset configuration is set, wherein the preset configuration is that the delivery channel, the flow inlet and the crowd are configured in advance, the delivered channel is exemplified by obtaining the CH parameter of the delivery channel to be analyzed when a landing page pushing request of the delivery channel to be analyzed is received, judging whether the parameter meets the corresponding preset setting, preferably, the preset setting can be a database, if the CH parameter of the current delivery channel belongs to the database, the flow inlet is determined to be yes, otherwise, the flow inlet is determined continuously, and a default template configuration is adopted, wherein the default template configuration is configured in advance according to experience or specific conditions, and in the embodiment of the invention, the form of the corresponding default template configuration is not limited.
According to the embodiment of the invention, the pushing method is used for carrying out on-line centralized management on a pushing configuration strategy according to three dimensional layers of a group of delivery channel > flow inlet > and combining the acquisition schemes of different element component configuration diversity such as marketing/functions and the like, the pushing configuration strategy is used for combining different acquisition schemes, different acquisition scheme data are analyzed through big data, the pushing configuration strategy and the acquisition schemes are adjusted on line through real-time data analysis, the process can realize on-line unified management of pushing strategy configuration in multiple dimensions and multiple granularities, the realization of the diversified acquisition schemes is supported, in addition, the development and maintenance cost can be greatly reduced in the floor page pushing process, further, the on-line real-time adjustment is realized by combining the functional diversity element components of loose coupling aiming at channels, inlets and groups, so that the conversion rate of acquiring can be greatly improved, and the acquisition cost is reduced.
Based on the above-mentioned pushing method of the landing page, in the embodiment of the present invention, there is further provided a pushing device of the landing page, where a block diagram of the passenger obtaining device is shown in fig. 3, and the method includes:
a determining module 201, a pre-pushing module 202, an obtaining module 203, a selecting module 204 and a pushing module 205.
Wherein,
the determining module 201 is configured to determine a subset of a preset number of people in the delivery channel to be analyzed;
the pre-pushing module 202 is configured to obtain the preset number of preset landing pages, allocate a corresponding preset landing page for each group of people, push each preset landing page to a corresponding group of people, and push each preset landing page to a corresponding group of people, where at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
the obtaining module 203 is configured to obtain a pushing result of the subset of each crowd, where the pushing result includes: user behavior or target user behavior;
the selecting module 204 is configured to select a target landing page from the preset landing pages according to the pushing result;
the pushing module 205 is configured to push the target landing page to the subset of the preset number of people in the to-be-analyzed delivery channel.
The invention discloses a pushing device of a landing page, which comprises: determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel; constructing a preset number of preset landing pages, distributing corresponding preset landing pages for each crowd sub-set, putting each preset landing page into the corresponding crowd sub-set, and enabling at least one configuration component of each preset landing page to be different from the configuration components of other preset landing pages; obtaining a delivery result of each crowd subset, wherein the pushing result comprises: user behavior or target user behavior; selecting a target landing page from all preset landing pages according to the throwing result; and pushing the target landing page to a subset of the crowd of the preset quantity in the delivery channel to be analyzed. According to the device, each preset landing page is screened in advance in the throwing process, and the obtained target landing pages are pushed to the crowd subset with the preset quantity in the throwing channel to be analyzed, so that the landing pages are thrown through the throwing channel to be analyzed.
In the embodiment of the present invention, the determining module 201 includes:
a traffic inlet acquisition unit 206, a crowd acquisition unit 207, and a classification unit 208.
Wherein the method comprises the steps of
The flow inlet obtaining unit 206 is configured to obtain a flow inlet included in a delivery channel to be analyzed;
the crowd obtaining unit 207 is configured to obtain a crowd included in the traffic inlet;
the classifying unit 208 is configured to classify the crowd to obtain a subset of the crowd with a preset number.
In an embodiment of the present invention, the classifying unit 208 includes:
an acquisition subunit 209, a hash operation subunit 210, and a modulo and partitioning subunit 211.
Wherein,
the obtaining subunit 209 is configured to obtain an identity of each user in the crowd;
the hash operation subunit 210 is configured to perform hash operation on each identity identifier to obtain each hash value;
the modulus and dividing subunit 211 is configured to perform modulus operation on the hash values, and divide the crowd into a crowd subset with a preset number according to an operation result.
In the embodiment of the present invention, the selecting module 204 includes:
a classification unit 212, a statistics unit 213 and a selection unit 214.
Wherein,
the classifying unit 212 is configured to classify the pushing result according to a preset landing page to which the pushing result belongs, so as to obtain a preset number of result subsets;
the statistics unit 213 is configured to count the proportion of the target user behavior in each result subset;
the selecting unit 214 is configured to select a preset landing page corresponding to a highest value in each proportion as the target preset landing page.
It should be noted that, in the present specification, each embodiment is described in a progressive manner, and each embodiment is mainly described as different from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other. For the apparatus class embodiments, the description is relatively simple as it is substantially similar to the method embodiments, and reference is made to the description of the method embodiments for relevant points.
Finally, it is further noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above describes in detail a method and apparatus for pushing a landing page provided by the present invention, and specific examples are applied to illustrate the principles and embodiments of the present invention, where the above description of the examples is only for helping to understand the method and core idea of the present invention; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in accordance with the ideas of the present invention, the present description should not be construed as limiting the present invention in view of the above.
Claims (8)
1. The pushing method of the landing page is characterized by comprising the following steps of:
determining a crowd subset of a preset quantity in a to-be-analyzed delivery channel;
the preset landing pages with the preset number are obtained, corresponding preset landing pages are allocated for each crowd subset, and each preset landing page is pushed to the corresponding crowd subset, wherein at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
the obtaining the preset number of preset landing pages includes: acquiring templates of the preset landing pages, each configuration component and preset audience group analysis results, selecting the configuration components from each configuration component according to the preset audience group analysis results, and adding the configuration components into the templates of the preset landing pages to acquire the preset landing pages with the preset number;
obtaining pushing results of the crowd subsets, wherein the pushing results comprise: user behavior or target user behavior;
selecting a target landing page from the preset landing pages according to the pushing result; selecting a target landing page from the preset landing pages according to the pushing result, including: classifying the pushing results according to the belonging preset landing pages to obtain a preset number of result subsets; counting the proportion of the target user behavior in each result subset; selecting a preset landing page corresponding to the highest value in each proportion as a target preset landing page;
and pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
2. The method of claim 1, wherein determining the subset of the predetermined number of people in the distribution channel to be analyzed comprises:
acquiring a flow inlet contained in a to-be-analyzed delivery channel;
acquiring people contained in the flow inlet;
and classifying the crowd to obtain a crowd subset with a preset number.
3. The method of claim 2, wherein classifying the population to obtain a subset of a predetermined number of populations comprises:
acquiring the identity of each user in the crowd;
carrying out hash operation on each identity label to obtain each hash value;
and performing modular operation on each hash value, and dividing the crowd into crowd subsets with preset quantity according to operation results.
4. The method as recited in claim 2, further comprising:
when at least one of the to-be-analyzed delivery channel, the inlet flow and the crowd does not belong to a preset configuration database, a corresponding preset landing page is constructed according to the corresponding default configuration.
5. The method as recited in claim 1, further comprising:
an identifier is allocated to each preset landing page;
and distinguishing the associated data of each landing page according to the identification.
6. A push device for landing pages, comprising:
the determining module is used for determining a crowd subset of a preset quantity in the to-be-analyzed delivery channel;
the preset pushing module is used for acquiring the preset number of preset landing pages, distributing corresponding preset landing pages for each crowd subset, pushing each preset landing page to the corresponding crowd subset, and pushing each preset landing page to the corresponding crowd subset, wherein at least one configuration component of each preset landing page is different from the configuration components of other preset landing pages;
the acquisition module is used for acquiring push results of the crowd subsets, wherein the push results comprise: user behavior or target user behavior; the selecting module comprises: the classification unit is used for classifying the pushing results according to the belonging preset landing pages to obtain a preset number of result subsets; the statistics unit is used for counting the proportion of the target user behaviors in the user behaviors in each result subset; a selecting unit for selecting the preset landing page corresponding to the highest value in each proportion as the target preset landing page
The selecting module is used for selecting a target landing page from the preset landing pages according to the pushing result;
and the pushing module is used for pushing the target landing page to the crowd subset of the preset number in the to-be-analyzed delivery channel.
7. The apparatus of claim 6, wherein the means for determining comprises:
the flow inlet acquisition unit is used for acquiring a flow inlet contained in the to-be-analyzed delivery channel;
the crowd acquisition unit is used for acquiring crowd contained in the flow inlet;
the classifying unit is used for classifying the crowd to obtain a crowd subset with a preset number.
8. The apparatus of claim 7, wherein the classification unit comprises:
the acquisition subunit is used for acquiring the identity of each user in the crowd;
the hash operation subunit is used for carrying out hash operation on each identity label to obtain each hash value;
and the modulus taking and dividing subunit is used for carrying out modulus taking operation on each hash value and dividing the crowd into crowd subsets with preset quantity according to operation results.
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| CN110020143A (en) * | 2017-11-20 | 2019-07-16 | 北京京东尚科信息技术有限公司 | A kind of landing page generation method and device |
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