CN201467454U - Mobile digital multimedia system - Google Patents
Mobile digital multimedia system Download PDFInfo
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- CN201467454U CN201467454U CN2009200816512U CN200920081651U CN201467454U CN 201467454 U CN201467454 U CN 201467454U CN 2009200816512 U CN2009200816512 U CN 2009200816512U CN 200920081651 U CN200920081651 U CN 200920081651U CN 201467454 U CN201467454 U CN 201467454U
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- terminal device
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Abstract
The utility model discloses a mobile digital multimedia system, comprising an information transmitting end, an information processing platform and mobile terminal equipment; the information transmitting end is connected with the information processing platform through InterNet, the information processing platform is connected with the mobile terminal equipment through a mobile communication network (GPRS); a multimedia player is installed on the mobile terminal equipment; the information transmitting end transmits original information to the information processing platform through InterNet, and the editing information processed by the information processing platform can be sent to the mobile terminal equipment through GPRS. The utility model is targeted, contextual and interactive, can achieve differential advertising effects according to product characteristics and customer characteristics, and is suitable for advertising.
Description
Affiliated technical field
The utility model relates to a kind of information and transmits and receiving system, especially transmits between server and mobile terminal device by mobile communications network and the system of receiving multimedia information, belongs to multimedia messages transmission and mobile communication technology field.
Background technology
In today of commodity society, nearly all product all needs the effect of advertisement, yet thereby the cost of paying and having increased commodity of advertising cost makes the price of commodity become very high.And present propagate method is a kind of advertisement of popular mode, is a kind of propagate method that can't distinguish the audient.Therefore, a kind of multimedia system that combines with mobile media and can accurately locate of exploitation is imperative.
At present, the multimedia messages in the mobile communication can only send to terminal equipment (mobile phone) with the form of multimedia message, and multimedia message sends by bar, and the amount of information of every multimedia message is limited, and need take bigger mobile phone memory capacity.Be exactly that multimedia messages can be received and dispatched by the mobile TV system in addition, but need the user to select the program of playing voluntarily.For advertiser, can not be by the required issuing advertisement information of user, wait user that can only be passive receives, and operating cost is higher.
The utility model content
In mobile communication system, transmit above shortcomings in order to overcome existing multimedia messages, but the utility model provides the multimedia messages receive-transmit system of a kind of transmit leg and recipient's two-way choice.
The technical scheme that its technical problem that solves the utility model adopts is: the mobile digital multi-media system, comprise information transmitting terminal, the information processing platform, mobile terminal device, information transmitting terminal connects by the Internet (InterNet) with the information processing platform, and the information processing platform connects by mobile radio communication (GPRS) with mobile terminal device; Multimedia playing program is installed in the mobile terminal device; Information transmitting terminal sends to raw information in the information processing platform by the Internet (InterNet), and the edit file after being handled by the information processing platform sends in the mobile terminal device through mobile radio communication (GPRS).
The utility model is by GPRS multimedia messages (jpeg image, GIF animation etc.) to be sent on the mobile terminal device (smart mobile phone) that multimedia playing program is installed, and shows on the screen of mobile phone or broadcast, is fit to be applied to the advertising industry.
The beneficial effects of the utility model are that multimedia messages transmits (ad distribution) pointed, situation, interactive; Can reach the advertising results of differentiation according to product characteristics and client's characteristic.
Description of drawings
Fig. 1 is the utility model general structure block diagram;
Fig. 2 is a mobile terminal device play multimedia information flow chart in the utility model.
Embodiment
Below in conjunction with drawings and Examples the utility model is further specified.
The mobile digital multi-media system, comprise information transmitting terminal 1, the information processing platform 2, mobile terminal device 3, information transmitting terminal 1 connects by the Internet (InterNet) with the information processing platform 2, and the information processing platform 2 connects by mobile radio communication (GPRS) with mobile terminal device 3; Multimedia playing program P is installed in the mobile terminal device 3; Information transmitting terminal 1 sends to raw information A in the information processing platform 2 by the Internet (InterNet), and the edit file B after being handled by the information processing platform 2 sends in the mobile terminal device 3 through mobile radio communication (GPRS).As Fig. 1.
The information transmitting terminal 1 and the information processing platform 2 are generic server.
Mobile terminal device 3 is play edit file B by multimedia playing program P according to its talking state.
Mobile terminal device 3 send a telegram here to answer and go electricity to answer to the other side during broadcast edit file B.
Mobile terminal device 3 number is uploaded to time of the edit file B that plays, duration, ID in the information processing platform 2 by multimedia playing program P.
The information processing platform 2 and mobile terminal device 3 are by adopting intelligent batch (-type) net connection mode connecting of mobile radio communication (GPRS).
Mobile terminal device 3 is a smart mobile phone.
Whether mobile terminal device 3 is play by multimedia playing program P control shows edit file B.With the talking state signal as basis for estimation.Whether have incoming call or remove the signal of telecommunication, when not having, continue to detect if detecting, whether when incoming call being arranged or removing the signal of telecommunication, detecting has edit file B to show or to play, and when not having, continues to detect; When having edit file B to show or to play, on the screen of mobile terminal device 3, show or broadcast; Flow process such as Fig. 2.When play finishing, media effects data D such as the content play and reproduction time are passed back in the information processing platform 2 (server), generate medium and throw in results list by GPRS network.
In case meaningful the needs shows that then program accesses the media content of renewal, and plays on mobile phone screen, the time of broadcast is cell phone incoming call or goes time before electricity is connected, in case connect then media content disappears from screen, finishes this time media content and plays.
The every broadcast of media content once, the information of playing all is recorded, as: the time of broadcast, duration, the ID of playing media content, at incoming call still is to go to play in the electric process, and the content of noting can be updated on the server when connecting network next time synchronously.
In the playing process process, press the on-hook key of mobile phone, broadcast will stop.
Mobile terminal device 3 is not to show after receiving media content at once, but content is preserved according to certain rule, when sending a telegram here or remove electricity, then media content can demonstrate on the background of mobile terminal device 3 display screens, because not only one of the media content of preserving, so showing rule is that circulation shows, each number of repetition that shows also is that the parameter of setting when making is decided.The demonstration of each media content all can generate advertisement and watch record, when connecting network, this record can be uploaded onto the server, for its analyzing medium result of broadcast next time.
Because the restriction of GPRS network resource and bandwidth is not suitable for transmitting a large amount of information; In addition, because present wireless network traffic is also very expensive comparatively speaking.So adopt intelligent batch (-type) net connection mode.
The advantage of this intelligent batch (-type) net connection mode is that the saving network traffics reduce cost; Save the power consumption of mobile terminal device.This intelligence batch (-type) internetwork connection mode is based on the mode of network download breakpoint transmission.
Mobile terminal device 3 (smart mobile phone) is after having installed multimedia playing program P, survey mobile phone incoming call, remove the signal of telecommunication, according to the signal that detects, will be presented on the background of mobile phone screen from the media content that GPRS network is obtained, reach the purpose that the user watches.Multimedia is broadcast program P and can be downloaded on computers by cellular phone data line, or downloads from GPRS network.
Multimedia messages in the information processing platform 2 (advertisement) make to be what the different attribute according to advertisement carried out, comprise advertisement at crowd's location, sex, attributes such as age, can produce different ad contents according to these attributes, and ad content rendered on the mobile terminal device 3 by GPRS network, the process need server of throwing in is confirmed user's mandate, if the user does not accept this ad content, then server can be to this user's advertisement delivery. that is to say that it is a kind of two-way media transaction platform that this system provides. only select the user in advertiser, the user accepts under the gray prerequisite simultaneously, just can finish the accurate pointing of media content and throw in.
Claims (7)
1. mobile digital multi-media system, comprise information transmitting terminal (1), the information processing platform (2), mobile terminal device (3), it is characterized in that, information transmitting terminal (1) connects by the Internet (InterNet) with the information processing platform (2), and the information processing platform (2) connects by mobile radio communication (GPRS) with mobile terminal device (3); Multimedia playing program (P) is installed in the mobile terminal device (3); Information transmitting terminal (1) sends to raw information (A) in the information processing platform (2) by the Internet (InterNet), and the edit file (B) after being handled by the information processing platform (2) sends in the mobile terminal device (3) through mobile radio communication (GPRS).
2. mobile digital multi-media according to claim 1 system is characterized in that the described information transmitting terminal (1) and the information processing platform (2) are generic server.
3. mobile digital multi-media according to claim 1 system is characterized in that, described mobile terminal device (3) is play edit file (B) by multimedia playing program (P) according to its talking state.
4. mobile digital multi-media according to claim 1 system is characterized in that, described mobile terminal device (3) answers and go electricity to play edit file (B) during the other side answers sending a telegram here to.
5. mobile digital multi-media according to claim 1 system is characterized in that, described mobile terminal device (3) number is uploaded to time of the edit file (B) play, duration, ID in the information processing platform (2) by multimedia playing program (P).
6. mobile digital multi-media according to claim 1 system is characterized in that, the described information processing platform (2) and mobile terminal device (3) are by adopting intelligent batch (-type) net connection mode connecting of mobile radio communication (GPRS).
7. mobile digital multi-media according to claim 1 system is characterized in that described mobile terminal device (3) is a smart mobile phone.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009200816512U CN201467454U (en) | 2009-06-10 | 2009-06-10 | Mobile digital multimedia system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009200816512U CN201467454U (en) | 2009-06-10 | 2009-06-10 | Mobile digital multimedia system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201467454U true CN201467454U (en) | 2010-05-12 |
Family
ID=42394800
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2009200816512U Expired - Fee Related CN201467454U (en) | 2009-06-10 | 2009-06-10 | Mobile digital multimedia system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201467454U (en) |
-
2009
- 2009-06-10 CN CN2009200816512U patent/CN201467454U/en not_active Expired - Fee Related
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100512 Termination date: 20120610 |