CN201161487Y - Advertisement carrier for newspaper - Google Patents

Abstract

The utility model relates to an advertisement carrier applied to newspapers, comprising a printed-in-color advertisement carrier body wrapped around the outer layer of the newspaper. The advertisement carrier body includes a layout structure. Firstly, advertisements are printed on the advertisement carrier body according to the layout structure, and then the advertisement carrier body is wrapped around the outer layer of the newspaper. The advertisement carrier has the advantages that 1, by aid of high-quality advertisement pages and featured sections, not only the quality image, the product grade and the practicability of the newspaper can be improved, but the shortage of the newspaper lacking high-quality advertisement sections can be remedied, thereby favoring the increasing of newspaper circulation and advertising income, and the advertisement carrier can be distinguished from other newspapers by aid of the novel thing of 'newspaper cover' with novel personality, thereby perfectly favoring the increasing of market competitiveness of the newspaper, 2, the way of announcing high-definition advertisements on the medium of newspaper by aid of the advertisement carrier is created, and the advertisement carrier as the cover of the newspaper can be better positioned and has fine communication effect.

Description

Be applied to the advertising carrier on the newspaper

Technical field

The utility model relates to a kind of advertising carrier, more particularly, relates to a kind of advertising carrier that utilizes the newspaper approach to do advertisement.

Background technology

Newspaper all is not have such front cover of books and periodicals magazine and back cover since the dawn of human civilization, usually the front page of newspaper text and the space of a whole page that links to each other with front page are called as the front cover and the back cover of newspaper, but on such newspaper front cover and back cover, related contents such as news report are its main contents, and advertisement is its subsidiary function.In addition, because the paper of general newspaper all is to adopt the newsprint paper basically at present, the businessman that makes hope do the high image quality advertisement by newspaper can't realize this hope.Yet,, can cause the very high newspaper office's profit that has a strong impact on of cost if whole part of newspaper adopts the full-color version of senior papery.

In addition, reward voucher, Gift Voucher are issued by businessman oneself traditionally, audient's face is little, spread speed is slow, also have and on newspaper, publish reward voucher, Gift Voucher advertisement, but because the general newspaper papery, the image quality effect of reward voucher, Gift Voucher is good inadequately, and owing to be submerged among numerous newspaper information, eye-catching inadequately, therefore make the purpose that attracts the consumer to use beat the part discount, advertising results are difficult to fully up to expectations.

In addition, regularly or aperiodically often carry out the propaganda of special edition public service ads on the newspaper seldom at present, and do not occur the very color public service ads special edition of newspaper of senior paper printing as yet, for the Urban Spirit civilization construction, blemish in an otherwise perfect thing.

The utility model content

The technical problems to be solved in the utility model is, at the prior art defective, a kind of brand-new efficiently advertising carrier is provided, the practicality of high picture quality, advertising carrier and the ad content of outstanding more this advertising carrier advertisement, as much as possible utilize simultaneously existing medium channel, reach specialty, carry out the purpose of advertizing efficiently, and be enterprise's saving cost.

The technical scheme that its technical problem that solves the utility model adopts is: construct a kind of advertising carrier that is applied on the newspaper, comprise being wrapped in that described newspaper is outer field, the advertising carrier body of colored printing, described advertising carrier body includes layout structure.

Selectable, described advertising carrier body is for implementing the offset paper or the art paper of two-sided colored printing effect, and one side of the fold line of its corresponding described newspaper is sealing, and other three limits are for opening wide.

Selectable, described advertising carrier body is of a size of 1 times or many times of size of described newspaper.

Selectable, described layout structure comprises at least four spaces of a whole page, and one group of wherein adjacent two space of a whole page are as the front cover and the back cover of described advertising carrier body; With the described front cover and the corresponding back side of back cover be inside front cover, the inside back cover space of a whole page.

Selectable, when described advertising carrier body is of a size of many times of size of described newspaper, other spaces of a whole page beyond the described front cover of described layout structure and the back cover are that fold line is inwardly folding with the sideline of described front cover and back cover, and the size of the described advertising carrier after folding equates with the size of described newspaper.

Selectable, each space of a whole page of described layout structure include type page, the both sides of described type page be provided with about empty limit and at the described type page header and footer that is provided with respectively of both sides up and down.

Selectable, two adjacent spaces of a whole page of described layout structure are logical version; Perhaps, be provided with centre joint advertising page position between the two adjacent spaces of a whole page of described layout structure.

Selectable, the space of a whole page of at least one described layout structure is reward voucher or Gift Voucher special edition; Described advertising carrier body is provided with cutting wires or geosutures or impression on described reward voucher or Gift Voucher special edition.

Selectable, the space of a whole page of at least one described layout structure is the public service ads special edition that is printed with public service ads.

Implement the advertising carrier that is applied on the newspaper of the present utility model, at first according to layout structure print advertisements content on the advertising carrier body, then the advertising carrier body is wrapped in the newspaper skin, has following beneficial effect: 1, for newspaper, by the high-quality advertisement page and characteristic special edition by this advertising carrier, both promoted the quality image of newspaper, product specification and practicality, remedied the deficiency of newspaper shortage high-quality advertisement layout again, all very favourable to increasing newspaper circulation and improving advertising income, and can be different from other newspaper by " newspaper strip of paper used for sealing " these new things, has novel personal characteristics, with the means as differential competition, very help improving the market competitiveness of newspaper;

2, for enterprise, increased by one by the approach of this advertising carrier, and as the strip of paper used for sealing of newspaper, the position is good in the advertisement of newspaper medium issue high image quality, communication effect is good.

In addition, can be by reward voucher or Gift Voucher special edition be set, make this advertising carrier when having advertising function, also play the effect of reward voucher, Gift Voucher, very high practical value and value for preservation arranged, the destiny of having avoided general newspaper advertisement consumer can still fall mostly after having seen.Reward voucher, Gift Voucher special edition have gathered reward voucher, the Gift Voucher of numerous industry businessman, compare single newspaper reward voucher, the Gift Voucher advertisement has bigger attraction to the consumer.The consumer is greatly improved virtually from the numerous preferential value of the newspaper that this advertisement is depended on that makes that this special edition obtains.Compare enterprise oneself and make reward voucher, Gift Voucher, issue reward voucher, Gift Voucher on this advertising carrier reward voucher, Gift Voucher special edition, cost is littler, the audient is wider, spread speed is very fast, and consumer's attention rate and degree of belief are higher.

In addition, the public service ads special edition makes this advertising carrier also possess promotion urban civilization, socially harmonious function in the performance commercial function, helps promoting the brand image of newspaper.And characteristic special editions such as the reward voucher Gift Voucher of advertising carrier and public service ads can very help improving the market competitiveness of newspaper as the means of differential competition.

Description of drawings

The utility model is described in further detail below in conjunction with drawings and Examples, in the accompanying drawing:

Fig. 1 is the floor map of first embodiment of advertising carrier of the present utility model;

Fig. 2 is the floor map of another kind of form of first embodiment of advertising carrier of the present utility model;

Fig. 3 is that advertising carrier of the present utility model is applied to the schematic diagram on the newspaper;

Fig. 4 is the schematic diagram that advertising carrier of the present utility model is applied to another angle on the newspaper;

Fig. 5 is a kind of floor map of form of second embodiment of advertising carrier of the present utility model;

Fig. 6 is the floor map of another kind of form of second embodiment of advertising carrier of the present utility model;

Fig. 7 is the floor map of the 3rd embodiment of advertising carrier of the present utility model;

Fig. 8 is the floor map of the 4th embodiment of advertising carrier of the present utility model;

Fig. 9 is the floor map of the 5th embodiment of advertising carrier of the present utility model.

The specific embodiment

As shown in Figures 1 to 4, be first embodiment of advertising carrier of the present utility model, it is applied on the newspaper 100.This advertising carrier comprises and is wrapped in newspaper 100 outer field advertising carrier bodies 10.This advertising carrier body 10 can be divided suitable layout structure as required.This advertising carrier body 10 adopts the material that can implement two-sided colored printing effect to make, for example offset paper, art paper etc., choose the specification that cooperates with newspaper 100 more according to actual needs, adopt high-quality printing technology printing half position face contents such as description advertising and printing technology.Fold according to fold line 16 positions of on advertising carrier body 10, setting at last, form and be sealing on one side, the form of other three limits for opening wide, be wrapped in the outside of the newspaper 100 that prints, as shown in Figure 3, Figure 4, issue together in company with newspaper 100, promptly this advertising carrier body 10 has played the effect as newspaper 100 strips of paper used for sealing in as advertising carrier.

In the present embodiment, the size of the size of advertising carrier body 10 and newspaper 100 is basic identical or be slightly larger than the size of newspaper 100, thereby after folding, advertising carrier body 10 can wrap up whole part of newspaper 100.Its layout structure comprises four spaces of a whole page, one group of wherein adjacent two space of a whole page are as the front cover and the back cover of this advertising carrier main body, with front cover, the corresponding back side of back cover be inside front cover, the inside back cover space of a whole page, also be provided with the version position of newspaper 100 titles and the version position of relevant necessary information on as the space of a whole page of front cover except that the advertisement layout position, particular location can be determined according to the needs of newspaper office.Each space of a whole page of advertising carrier includes type page 11, left empty limit 12, right empty limit 13, header 14 and footer 15.Header 14 can embody information such as space of a whole page title, and footer 15 can be done footer 15 advertisements, and each adjacent space of a whole page can lead to version and use (as shown in Figure 2), also can separately use.The center line of front cover and back cover junction is as the fold line 16 of advertising carrier body 10.

As Fig. 5, shown in Figure 6, be second embodiment of advertising carrier of the present utility model, the difference of itself and first embodiment is that the advertising carrier body is of a size of 2 times (can certainly be 1.5 times, 2.5 times, 3 times or more times) of the size of newspaper, and other structures are identical with first embodiment.Fig. 5 is a kind of form of present embodiment, and the width of advertising carrier body 20 is the twice of newspaper width, and adjacent any two spaces of a whole page all can be back cover and front cover; Fig. 6 is the another kind of form of present embodiment, and the height of advertising carrier body is the twice of newspaper height, and adjacent any two spaces of a whole page in the left and right sides all can be used as back cover and front cover.Other spaces of a whole page outside the back cover of advertising carrier body, front cover occupy are that fold line folds with the sideline of back cover, the front cover space of a whole page, and the plan view size after folding is identical with the newspaper paper size that is depended on, thereby newspaper is wrapped in wherein.

As shown in Figure 7, be the 3rd embodiment of advertising carrier of the present utility model, the difference of itself and second embodiment is, the separate use of each space of a whole page that advertising carrier body 30 is adjacent, during separate use, can utilize the empty limit between each space of a whole page to set up centre joint advertising page position 31.And the downside at type page is provided with footer 32, is used to the less advertisement of the amount of releasing news.Understandable, also can header be set at the upside of type page, carry out the issue of advertisement; Be made into logical version etc. between two adjacent spaces of a whole page.Centre joint advertising page position 31, utilize footer 32 and header releasing advertisements also can be applied among first embodiment.

As shown in Figure 8, be the 4th embodiment of advertising carrier of the present utility model, the difference of itself and first embodiment is, the space of a whole page of at least one layout structure is reward voucher or Gift Voucher special edition 41, can arrange the layout position of reward voucher, Gift Voucher special edition 41 according to actual needs, be good with the back cover space of a whole page.Issue commodity or serve reward voucher, Gift Voucher advertisement for businessman, while consumer reward voucher, Gift Voucher advertisement whereby enjoys the preferential and Presents Giving treatment that illustrates in the advertisement.Reward voucher, Gift Voucher can carry out assembled arrangement according to reward voucher, the Gift Voucher size of each businessman's needs issue, and the reward voucher of similar commodity or Gift Voucher are concentrated relatively, take into account the aesthetics of the space of a whole page simultaneously.Advertising carrier body 40 is provided with cutting wires or geosutures or impression 42 on reward voucher or Gift Voucher special edition 41, thereby is convenient to reward voucher or Gift Voucher be cut or torn.Reward voucher or Gift Voucher special edition 41 also can be applied among second and third embodiment.

As shown in Figure 9, be the 5th embodiment of advertising carrier of the present utility model, the difference of itself and first embodiment is that the space of a whole page of advertising carrier body 50 at least one layout structure regularly or aperiodically is provided with the advertisement special edition of public service ads special edition 51 and other classification.Can arrange the layout position of public service ads special edition 51 according to actual needs, be the best with the front cover space of a whole page, when publishing several public service ads, rationally arranges each width of cloth public service ads position in the special edition space of a whole page by concrete condition.The public service ads special edition makes this advertising carrier also possess promotion urban civilization, socially harmonious function in the performance commercial function, helps promoting the brand image of newspaper.This public service ads special edition also can be applied to second and third, among four embodiment.

Claims (8)

1, a kind of advertising carrier that is applied on the newspaper is characterized in that, comprises being wrapped in that described newspaper is outer field, the advertising carrier body of colored printing, and described advertising carrier body includes layout structure.

2, the advertising carrier that is applied on the newspaper according to claim 1, it is characterized in that, described advertising carrier body is for implementing the offset paper or the art paper of two-sided colored printing effect, and one side of the fold line of its corresponding described newspaper is sealing, and other three limits are for opening wide.

3, the advertising carrier that is applied on the newspaper according to claim 2 is characterized in that, described advertising carrier body is of a size of 1 times or many times of size of described newspaper.

4, the advertising carrier that is applied on the newspaper according to claim 3 is characterized in that, described layout structure comprises at least four spaces of a whole page, and one group of wherein adjacent two space of a whole page are as the front cover and the back cover of described advertising carrier body; With the described front cover and the corresponding back side of back cover be inside front cover, the inside back cover space of a whole page.

5, the advertising carrier that is applied on the newspaper according to claim 4, it is characterized in that, when described advertising carrier body is of a size of many times of size of described newspaper, other spaces of a whole page beyond the described front cover of described layout structure and the back cover are that fold line is inwardly folding with the sideline of described front cover and back cover, and the size of the described advertising carrier after folding equates with the size of described newspaper.

6, according to claim 3 or the 4 described advertising carriers that are applied on the newspaper, it is characterized in that, each space of a whole page of described layout structure include type page, the both sides of described type page be provided with about empty limit and at the described type page header and footer that is provided with respectively of both sides up and down.

According to claim 3 or the 4 described advertising carriers that are applied on the newspaper, it is characterized in that 7, two adjacent spaces of a whole page of described layout structure are logical version; Perhaps, be provided with centre joint advertising page position between the two adjacent spaces of a whole page of described layout structure.

According to claim 3 or the 4 described advertising carriers that are applied on the newspaper, it is characterized in that 8, the space of a whole page of at least one described layout structure is reward voucher or Gift Voucher special edition; Described advertising carrier body is provided with cutting wires or geosutures or impression on described reward voucher or Gift Voucher special edition.

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