JP2000135880A - Printed matter for advertisement with postcard - Google Patents
Printed matter for advertisement with postcardInfo
- Publication number
- JP2000135880A JP2000135880A JP10311469A JP31146998A JP2000135880A JP 2000135880 A JP2000135880 A JP 2000135880A JP 10311469 A JP10311469 A JP 10311469A JP 31146998 A JP31146998 A JP 31146998A JP 2000135880 A JP2000135880 A JP 2000135880A
- Authority
- JP
- Japan
- Prior art keywords
- folded
- postcard
- printed
- advertisement
- fold line
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、葉書付き広告用印
刷物に関し、特に、広告用印刷物を製造する際に、同時
に葉書も製造することができるとともに、見出し効果を
も兼ね備えることができる葉書付き広告用印刷物に関す
る。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a printed matter for an advertisement with a postcard, and more particularly, to a printed matter for an advertisement which can simultaneously produce a postcard when producing a printed matter for an advertisement and also has a heading effect. Related to printed matter.
【０００２】[0002]
【従来の技術】現在、銀行，駅，デパート，コンビニエ
ンスストア，学校，企業等において、自他を問わず、所
定の業務，所定のサービスあるいは所定の商品等を広告
宣伝するための手段として、チラシ，カタログ，パンフ
レット，リーフレット等の広告用印刷物が用いられてい
る。2. Description of the Related Art At present, a bank, a station, a department store, a convenience store, a school, a company, etc., as a means for advertising a predetermined business, a predetermined service, a predetermined product, etc., irrespective of oneself and others, is a flyer. , Catalogs, brochures, leaflets, and other printed materials for advertisements.
【０００３】このような広告用印刷物では、通常、業
務，サービスあるいは商品等の説明もさることながら、
チラシ，カタログ，パンフレット，リーフレット等に記
載された業務，サービスあるいは商品等の資料請求用の
葉書、サービス・商品等の申込用の葉書あるいは入会申
込用の葉書等が所定箇所に切り取り可能なように印刷さ
れている。[0003] In such a printed matter for advertisement, usually, a business, a service or a product is described.
Able to cut out postcards for business, service or product information, postcards for application for services and products, or postcards for application for membership, etc., written in flyers, catalogs, pamphlets, leaflets, etc. Printed.
【０００４】このような、葉書付の広告用印刷物とし
て、例えば、実公昭６０−２１２５２号公報に記載され
るようなものがある。この葉書付の広告用印刷物は、横
長の紙葉の一端を縦折線に沿って折り曲げ、折り曲げに
より重ね合わされた内部が糊付貼着され、ミシン目によ
り切り離し可能に葉書の区域が形成され、紙葉の折り曲
げにより重ね合わされた部分を除いた残りの部分には、
残りの用紙を縦に折り畳み縦折線部を糊付貼着し、更
に、端部を裁断し複数頁の紙葉にするようにしたもので
ある。[0004] Such an advertising printed matter with a postcard is, for example, the one described in Japanese Utility Model Publication No. 60-21252. This printed matter for advertisement with a postcard is formed by bending one end of a horizontally long paper leaf along a vertical fold line, gluing and pasting the inside of the folded paper, forming a postcard area that can be separated by a perforation, and In the remaining part except for the part that was superimposed by bending the leaves,
The remaining paper is folded vertically, a vertical fold line portion is pasted and pasted, and the end is cut to form a multi-page sheet.
【０００５】この葉書付の広告用印刷物では、広告用印
刷物を製造する際に、同時に葉書も製造することができ
るので、別個の葉書を付するのに比して経済的であり、
かつ、容易に製造することができる。[0005] In the printed matter for advertisements with postcards, when the printed matter for advertisements is manufactured, a postcard can also be manufactured at the same time, so that it is more economical than attaching a separate postcard.
And it can be easily manufactured.
【０００６】[0006]
【発明が解決しようとする課題】しかしながら、実公昭
６０−２１２５２号公報に記載された葉書付の広告用印
刷物によれば、以下のような問題があった。 （１）端部を裁断して複数頁の紙葉を形成するため、端
部がフラットとなり、その紙葉に記載された内容を探す
ことが困難になるという問題がある。これに対しては、
その複数頁の紙葉の側部に見出加工を加えることが考え
られるが、製造工程が複雑となり、また、製造コストも
増加するという更なる問題を招来することになる。 （２）一方、例えば、実願昭５６−５８２５２号（実開
昭５７−１６９５７２号）のマイクロフィルムに記載さ
れているように、いわゆるずらしジグザグ折りにより一
度に視認できる各折り部分に見出し等の印刷あるいは色
分けを施すようにすることも可能であるが、この広告用
印刷物に切り取り可能な葉書部分を形成した場合、単一
の用紙を用いるものであるため、葉書としての重量の制
限を満たさなくなる恐れがあった。However, according to the printed matter for advertisement with postcard described in Japanese Utility Model Publication No. 60-21252, there are the following problems. (1) Since the edge is cut to form a sheet of a plurality of pages, the edge becomes flat, and there is a problem that it is difficult to search for the content described on the sheet. For this,
It is conceivable to add a finding process to the side portions of the paper sheet of the plurality of pages, but this causes a further problem that the manufacturing process becomes complicated and the manufacturing cost increases. (2) On the other hand, for example, as described in a microfilm of Japanese Utility Model Application No. 56-58252 (Japanese Utility Model Application Laid-Open No. Sho 57-169572), a heading is provided at each fold portion which can be visually recognized at a time by so-called staggered zigzag folding. It is possible to print or color-code, but if a postcard that can be cut out is formed on this printed matter for advertising, since it uses a single sheet of paper, it will not satisfy the weight limit as a postcard There was fear.
【０００７】従って、本発明の目的は、広告用印刷物を
製造する際に、同時に葉書も製造することができるとと
もに、見出し効果をも兼ね備えることができる葉書付き
広告用印刷物を提供することにある。SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide a printed postcard-attached printed matter which can produce a postcard at the same time as the printed printed matter, and can also have a heading effect.
【０００８】[0008]
【課題を解決するための手段】本発明は、上記の目的を
達成するため、両面に広告宣伝情報が印刷された所定大
の用紙の幅方向に少なくとも１本の横折り線が設けら
れ、用紙の長さ方向に用紙の一端から次第に間隔が狭く
なるように複数の縦折り線が設けられ、横折り線および
縦折り線で区切られる区域の所定箇所に葉書として用い
られるための宛て先欄と記入欄がミシン線により切り離
し可能に印刷形成されている葉書付き広告用印刷物であ
って、横折り線の少なくとも１本の横折り線を所定方向
に折り曲げたとき、宛て先欄の裏面と記入欄の裏面が糊
付けされて葉書を形成し、横折り線に沿って所定方向に
すべて折り曲げたとき、用紙の幅方向に重ね合わされて
折り畳まれ、重ね合わされた用紙に現れる縦折り線に沿
って所定方向に所定回数折り曲げたとき、上から下に行
くに従って順次広くなるように折畳幅がずれて折り畳ま
れることを特徴とする葉書付き広告用印刷物を提供する
ものである。According to the present invention, in order to achieve the above object, at least one horizontal folding line is provided in the width direction of a predetermined size of paper on which advertising information is printed on both sides. A plurality of vertical fold lines are provided so as to gradually narrow the interval from one end of the paper in the length direction, and a destination column for use as a postcard at a predetermined place in an area separated by horizontal fold lines and vertical fold lines A postcard-attached advertisement printed matter in which an entry column is formed so as to be separable by a perforation line, and when at least one of the horizontal fold lines is bent in a predetermined direction, a back surface of a destination column and an entry column are provided. The back side of the paper is glued to form a postcard, and when all are folded in a predetermined direction along the horizontal folding line, they are superimposed and folded in the width direction of the paper, and in a predetermined direction along the vertical folding line appearing on the superimposed paper. Predetermined When folded several, it is to provide a postcard with advertising printed matter, characterized in that the folding width is folded shifted so successively wider toward the bottom.
【０００９】以上の構成において、ミシン線で切り離し
可能に印刷形成されている区域の折り畳まれる内面の宛
て先欄および記入欄を除く部分には、記入欄に記入すべ
き事項を参照するための情報が印刷されていることが望
ましい。[0009] In the above configuration, the portion excluding the destination column and the entry column on the inner surface to be folded of the area printed and formed so as to be separable with a sewing line is information for referring to items to be entered in the entry column. Is desirably printed.
【００１０】また、この区域の所定箇所に、縦折り線に
接するように所定幅の見出し部を複数設けることが望ま
しい。It is desirable to provide a plurality of headings having a predetermined width at predetermined positions in this area so as to be in contact with the vertical folding line.
【００１１】[0011]
【発明の実施の形態】以下、添付図面を参照しながら、
本発明の実施の形態を詳細に説明する。BRIEF DESCRIPTION OF THE DRAWINGS FIG.
An embodiment of the present invention will be described in detail.
【００１２】図１は、本発明の実施の形態による葉書付
き広告用印刷物の構成を示す図である。図に示すよう
に、この葉書付き広告用印刷物１は、適宜大の用紙２の
両面に複数に分割された印刷を施したものである。FIG. 1 is a diagram showing a configuration of an advertisement printed matter with a postcard according to an embodiment of the present invention. As shown in the figure, this printed matter for postcard-attached advertisement 1 is obtained by printing a plurality of divided prints on both sides of a large paper 2 as appropriate.
【００１３】この用紙２は、縦の折り線１０，１１，１
２，１３，１４および１５によって横方向に７つに分割
され、横の折り線２０，２１によって縦方向に３つに分
割されている。従って、この用紙２は、２ａ〜２ｕの２
１の区域に区分けされることになる。この区分された区
域２ａ〜２ｕの表裏には、印刷がそれぞれ施されてい
る。各区域２ａ〜２ｕに施される印刷の印刷方向は、隣
接する段で互いに正反対となっている。説明の便宜のた
めに、横の折り線２０，２１によって縦に３つに分割さ
れたそれぞれの段を、上段，中段，下段とすると、中段
の箇所の印刷方向は上段の箇所の印刷方向に対して正反
対になっており、下段の箇所の印刷方向は中段の箇所の
印刷方向に対して正反対になっている。図では、矢印
（↑，↓）によってその印刷方向を示している。The paper 2 has vertical fold lines 10, 11, 1
2, 13, 14, and 15 divide horizontally into seven, and are horizontally divided into three along vertical folding lines 20 and 21. Therefore, this paper 2 is 2a-2u 2
It will be divided into one area. Printing is performed on the front and back of the divided areas 2a to 2u, respectively. The printing directions of the printing performed on each of the sections 2a to 2u are directly opposite to each other in adjacent stages. For the sake of convenience of explanation, if the respective stages vertically divided by the horizontal folding lines 20 and 21 are upper, middle and lower, respectively, the printing direction of the middle portion is the same as the printing direction of the upper portion. The printing direction at the lower part is exactly opposite to the printing direction at the middle part. In the figure, the printing direction is indicated by arrows (↑, ↓).
【００１４】なお、横の折り線２０，２１によって縦に
３つに分割された上段の縦巾をＨ1，中段の縦巾を
Ｈ2 ，下段の縦巾をＨ3 としたとき、Ｈ1 ないしＨ3 で
示した寸法は、Ｈ1 ＝Ｈ2 ＞Ｈ3 の関係にある。また、
縦の折り線１０〜１５によって横に７つに分割された各
部分の横巾をそれぞれＷ1 ，Ｗ2 ，Ｗ3 ，Ｗ4 ，Ｗ5 ，
Ｗ6 ，Ｗ7 としたとき、Ｗ1 ないしＷ7 で示した寸法
は、Ｗ1 ＞Ｗ2 ＞Ｗ3 ＞Ｗ4＞Ｗ5 ＞Ｗ6 ＞Ｗ7 の関係
にある。When the upper vertical width divided into three vertically by the horizontal folding lines 20 and 21 is H 1 , the middle vertical width is H 2 , and the lower vertical width is H 3 , H 1 to dimensions shown in H 3 are in a relationship of H 1 = H 2> H 3 . Also,
The width of each part divided horizontally into seven by the vertical folding lines 10 to 15 is represented by W 1 , W 2 , W 3 , W 4 , W 5 , respectively.
When the W 6, W 7, the dimensions shown are by W 1 to W 7, a relationship of W 1> W 2> W 3 > W 4> W 5> W 6> W 7.
【００１５】また、区域２ｈには宛て先欄５ａが、区域
２ｏには差出人の住所・氏名や請求・申込事項等の記入
欄５ｂがミシン線６によって切り離し可能に印刷されて
いる。この宛て先欄５ａおよび記入欄５ｂは横の折り線
２１を中心にして対称に形成されており、その裏面は糊
付けに用いられる。後述するように、この区域２ｈの宛
て先欄５ａと区域２ｏの記入欄５ｂは糊付けされミシン
線６に沿って切り離すことにより葉書５を形成する。In the area 2h, a destination field 5a is printed. In the area 2o, an entry field 5b for the sender's address / name, billing / application items, etc. is printed so as to be separable by the sewing machine line 6. The destination column 5a and the entry column 5b are formed symmetrically about the horizontal folding line 21, and the back surface is used for gluing. As will be described later, the destination field 5a of the area 2h and the entry field 5b of the area 2o are glued and cut along the sewing line 6 to form the postcard 5.
【００１６】更に、区域２ａ，２ｃ，２ｅ，２ｉ，２
ｋ，２ｍの左側端部には、所定幅の帯状の見出部７ａ，
７ｂ，７ｃ，７ｄ，７ｅ，７ｆが設けられている。この
帯状の見出部７ａ〜７ｆは、用紙２を折り畳んだときの
見出しとなる箇所である。Further, the sections 2a, 2c, 2e, 2i, 2
k, 2m, on the left end, a band-shaped finding portion 7a,
7b, 7c, 7d, 7e, 7f are provided. The band-shaped headings 7a to 7f are headings when the paper 2 is folded.
【００１７】図２は、以上の構成を有する葉書付き広告
用印刷物の折り畳み方法を説明する図である。図に示す
ように、まず、用紙２の下段部分を横の折り線２１に沿
って山折りする。このとき、宛て先欄５ａおよび記入欄
５ｂの裏面のみを糊付けして貼り合わせ、葉書５を形成
する。次に、山折りされた下段部分に被さるように上段
部分を横の折り線２０に沿って山折りする。FIG. 2 is a view for explaining a method of folding the printed matter for an advertisement with postcard having the above configuration. As shown in the figure, first, the lower part of the sheet 2 is mountain-folded along the horizontal folding line 21. At this time, only the back surfaces of the destination column 5a and the entry column 5b are glued and bonded to form the postcard 5. Next, the upper part is mountain-folded along the horizontal folding line 20 so as to cover the lower part of the mountain.
【００１８】この状態で、第１番目に縦の折り線１０に
沿って山折りし、第２番目に縦の折り線１１に沿って谷
折りし、第３番目に縦の折り線１２に沿って山折りし、
第４番目に縦の折り線１３に沿って谷折りし、第５番目
に縦の折り線１４に沿って山折りし、最後に縦の折り線
１５に沿って谷折りする。In this state, the first fold is made along the vertical fold line 10, the second fold is made along the vertical fold line 11, and the third fold is made along the vertical fold line 12. Fold the mountain
Fourth, valley fold is performed along the vertical fold line 13, fifth, valley fold is performed along the vertical fold line 14, and finally, valley fold is performed along the vertical fold line 15.
【００１９】このとき、Ｗ1 〜Ｗ7 は、Ｗ1 ＞Ｗ2 ＞Ｗ
3 ＞Ｗ4 ＞Ｗ5 ＞Ｗ6 ＞Ｗ7 の関係にあるため、縦の折
り線１０に沿って山折りしたときＷ2 部分はＷ1 部分よ
り所定量ずれて折り曲げられ、縦の折り線１１に沿って
谷折りしたときＷ3 部分はＷ2 部分より所定量ずれて折
り曲げられ、縦の折り線１２に沿って山折りしたときＷ
4 部分はＷ3 部分より所定量ずれて折り曲げられ、縦の
折り線１３に沿って谷折りしたときＷ5 部分はＷ4 部分
より所定量ずれて折り曲げられ、縦の折り線１４に沿っ
て山折りしたときＷ6 部分はＷ5 部分より所定量ずれて
折り曲げられ、縦の折り線１５に沿って谷折りしたとき
Ｗ7 部分はＷ6 部分より所定量ずれて折り曲げられる。
従って、折り曲げが完了した時点では、いわゆるずらし
ジグザグ折りの形態をとることになる。At this time, W 1 to W 7 are W 1 > W 2 > W
3> W 4> W 5> W 6> for a relationship of W 7, along a longitudinal fold line 10 mountain fold and W 2 parts when he is bent deviates a predetermined amount from the W 1 moiety, vertical fold lines When the fold is made along the valley 11, the W 3 portion is bent with a predetermined amount of deviation from the W 2 portion.
4 parts bent shifted by a predetermined amount than W 3 moiety, W 5 parts when valley folded along a longitudinal fold line 13 is bent deviates a predetermined amount from W 4 portions, along a longitudinal fold line 14 Mountain folding and W 6 parts when he is bent deviates a predetermined amount from the W 5 parts, W 7 portion when valley folded along a longitudinal fold line 15 are folded shifted by a predetermined amount than W 6 portions.
Therefore, when the folding is completed, a so-called staggered zigzag form is adopted.
【００２０】図３は、この葉書付き広告印刷物の折り畳
みが完了した状態を示す図である。図に示すように、用
紙２の折り曲げが完了すると、帯状の見出部７ａ〜７ｆ
が階段状に現れる。従って、この帯状の見出部７ａ〜７
ｆに記載内容の見出し文字等を印刷しておけば、この帯
状の見出部７ａ〜７ｆはインデックスとして機能させる
ことができる。また、宛て先欄５ａおよび記入欄５ｂ
（図示せず）は、横の折り線２１に沿って山折りする際
に貼り合わされるので、紙質が薄い場合でも、葉書とし
ての重量の制限を満たすことができる。FIG. 3 is a view showing a state in which folding of the printed advertisement with postcard is completed. As shown in the figure, when the folding of the paper 2 is completed, the belt-shaped finding portions 7a to 7f
Appears stepwise. Therefore, the band-shaped headings 7a to 7a
If a heading character or the like of the content described in f is printed, the band-shaped headings 7a to 7f can function as an index. Also, a destination column 5a and an entry column 5b
(Not shown) are stuck together at the time of mountain folding along the horizontal folding line 21, so that even if the paper quality is low, the weight limit as a postcard can be satisfied.
【００２１】具体例として、例えば、縦４９４ｍｍ，横
８４０ｍｍの用紙２を用意する。ここで、縦幅Ｈ1 を２
００ｍｍ、縦幅Ｈ2 を２００ｍｍ、縦幅Ｈ3 を１９４ｍ
ｍとし、横幅Ｗ1 を１５０ｍｍ、横幅Ｗ2 を１４０ｍ
ｍ、横幅Ｗ3 を１３０ｍｍ、横幅Ｗ4 を１２０ｍｍ、横
幅Ｗ5 を１１０ｍｍ、横幅Ｗ6 を１００ｍｍ、横幅Ｗ7
を９０ｍｍとし、帯状の見出部７ａ〜７ｆの幅をそれぞ
れ１０ｍｍとする。そこで、まず、横の折り線２１に沿
って下段部分を山折りする。このとき、区域２ｈの宛て
先欄５ａの裏面および区域２ｏの記入欄５ｂの裏面を糊
付貼着する。なお、下段部分の縦幅Ｈ3 は１９４ｍｍで
あり中段部分の縦幅Ｈ2 は２００ｍｍであることから、
下段部分は中段部分より６ｍｍ短く折り曲げられる。次
に、上段部分を横の折り線２０に沿って山折りし下段部
分に被せる。そして、縦の折り線１０に沿って山折り
し、縦の折り線１１に沿って谷折りし、縦の折り線１２
に沿って山折りし、縦の折り線１３に沿って谷折りし、
縦の折り線１４に沿って山折りし、縦の折り線１５に沿
って谷折りする。このとき、横幅Ｗ1 〜Ｗ7 はそれぞれ
１０ｍｍずつ異なっており、また、帯状の見出部７ａ〜
７ｆの幅をそれぞれ１０ｍｍであることから、縦の折り
線１０〜１５に沿ってそれぞれ折り曲げたとき、帯状の
見出部７ａ〜７ｆが階段状に現れる。As a specific example, for example, a sheet 2 having a length of 494 mm and a width of 840 mm is prepared. Here, the vertical width H 1 is 2
300 mm, a vertical width H 2 200 mm, a vertical width H 3 194m
and m, 150 mm the width W 1, the width W 2 140 m
m, the width W 3 of 130 mm, 120 mm and width W 4, 110 mm the width W 5, 100 mm the width W 6, the width W 7
Is 90 mm, and the width of each of the band-shaped headings 7a to 7f is 10 mm. Therefore, first, the lower portion is mountain-folded along the horizontal folding line 21. At this time, the back surface of the destination column 5a of the area 2h and the back surface of the entry field 5b of the area 2o are pasted. Incidentally, since the vertical width of H 2 vertical width H 3 is 194mm middle part of the lower portion is 200 mm,
The lower part is bent 6 mm shorter than the middle part. Next, the upper part is mountain-folded along the horizontal fold line 20 to cover the lower part. Then, a mountain fold is made along a vertical fold line 10, a valley fold is made along a vertical fold line 11, and a vertical fold line 12 is formed.
Fold along the vertical fold line 13 along the valley,
A mountain fold is made along a vertical fold line 14 and a valley fold is made along a vertical fold line 15. At this time, the width W 1 to W-7 are different by 10mm respectively, also strip-shaped saw out portion 7a~
Since the width of each 7f is 10 mm, when it is bent along each of the vertical folding lines 10 to 15, the band-shaped headings 7a to 7f appear stepwise.
【００２２】この帯状の見出部７ａ〜７ｆに見出し文字
等を印刷しておけば、用紙２を折り畳んだときの各区域
２ａ〜２ｕ（２ｈ，２ｏを除く）に記載された内容のイ
ンデックスとして機能する。一方、折り畳んだ用紙２を
広げると、宛て先欄５ａおよび記入欄５ｂは貼り合わさ
れているので、これをミシン線６に沿って切り取るよう
にする。If heading characters or the like are printed on these band-shaped heading portions 7a to 7f, they can be used as indices of contents described in the respective areas 2a to 2u (excluding 2h and 2o) when the paper 2 is folded. Function. On the other hand, when the folded sheet 2 is unfolded, the destination column 5a and the entry column 5b are stuck together.
【００２３】区域２ｈ，２ｏのミシン線６で囲まれてい
ない他の部分の裏面には、葉書５を切り取らなければ記
入欄５ｂに記入すべき事項が参照できない情報、例え
ば、図４に示すように、クイズの答えや抽選番号、ある
いは、占いやミニ情報等を印刷しても良い。On the back surface of the other portions of the areas 2h and 2o that are not surrounded by the sewing machine line 6, information which cannot be referred to in the entry column 5b unless the postcard 5 is cut off, for example, as shown in FIG. Then, a quiz answer, lottery number, fortune-telling, mini information, or the like may be printed.
【００２４】なお、縦方向および横方向の折り曲げの回
数は限定されるものではなく、広告の目的に応じて必要
回数折り曲げるようにしても良い。It should be noted that the number of times of bending in the vertical and horizontal directions is not limited, and the number of times of bending may be set as required according to the purpose of the advertisement.
【００２５】[0025]
【発明の効果】以上説明したとおり、本発明の葉書付き
広告用印刷物によれば、両面に広告宣伝情報が印刷され
た所定大の用紙の幅方向に少なくとも１本の横折り線が
設けられ、用紙の長さ方向に用紙の一端から次第に間隔
が狭くなるように複数の縦折り線が設けられ、横折り線
および縦折り線で区切られる区域の所定箇所に葉書とし
て用いられるための宛て先欄と記入欄がミシン線により
切り離し可能に印刷形成されている葉書付き広告用印刷
物であって、区域の所定箇所に縦折り線に接するように
所定幅の帯状の見出部を複数設けて広告宣伝情報の見出
し文字を印刷し、横折り線の少なくとも１本の横折り線
を所定方向に折り曲げたとき、宛て先欄の裏面と記入欄
の裏面が糊付けされて葉書を形成し、横折り線に沿って
所定方向にすべて折り曲げたとき、用紙の幅方向に重ね
合わされて折り畳まれ、重ね合わされた用紙に現れる縦
折り線に沿って所定方向に所定回数折り曲げたとき、上
から下に行くに従って順次広くなるように折畳幅がずれ
て折り畳まれ、ずれが生じた折畳幅に帯状の見出部が現
れるように折り畳まれるようにしたので、広告用印刷物
を製造する際に、同時に葉書も製造することができると
ともに、見出し効果をも兼ね備えることができる葉書付
き広告用印刷物を提供することができる。As described above, according to the printed material for postcard-attached advertisement of the present invention, at least one horizontal fold line is provided in the width direction of a predetermined size of paper on which the advertisement information is printed on both sides, A plurality of vertical fold lines are provided so as to gradually narrow the interval from one end of the paper in the length direction of the paper, and a destination column for use as a postcard at a predetermined position in an area separated by the horizontal fold line and the vertical fold line Advertisement is a printed matter for postcard with a postcard in which the entry column is formed so as to be separable by a perforation line, and a plurality of strip-shaped headings of a predetermined width are provided at predetermined portions of the area so as to be in contact with the vertical folding line. When a headline character of information is printed and at least one of the horizontal fold lines is bent in a predetermined direction, the back of the destination column and the back of the entry column are glued to form a postcard, and the horizontal fold line is formed. All in a given direction along When folded, they are overlapped and folded in the width direction of the paper, and when folded a predetermined number of times along the vertical fold line appearing on the superposed paper, in a predetermined direction, fold so as to gradually widen from top to bottom It is folded so that the width is shifted, and it is folded so that a band-shaped finding part appears in the shifted folding width, so that when manufacturing advertising printed matter, it is possible to manufacture postcards at the same time, It is possible to provide a printed material for an advertisement with a postcard that can also have a heading effect.
【００２６】また、葉書を切り離さないと情報が見えな
い葉書の記入欄に記入すべき事項が見えないので、葉書
の返信率を上げることができる。Further, since the items to be entered cannot be seen in the post box where the information cannot be seen unless the post card is separated, the reply rate of the post card can be increased.
【００２７】更に、単なる通常の広告用印刷物とは異な
り、折り畳んだ状態の形状も奇抜であるため、面白みが
あり、また、この広告用印刷物を受け取る側に強い注意
を惹かせることができる。Further, unlike a mere ordinary printed matter for advertisement, the folded shape is also strange, so that it is interesting, and it is possible to draw strong attention to the side receiving the printed matter for advertisement.
【図１】本発明の実施の形態による葉書付き広告用印刷
物の構成を示す図である。FIG. 1 is a diagram showing a configuration of a printed matter for an advertisement with a postcard according to an embodiment of the present invention.
【図２】本発明の実施の形態による葉書付き広告用印刷
物の折り畳み方法を説明する図である。FIG. 2 is a diagram illustrating a method for folding a printed material for an advertisement with a postcard according to an embodiment of the present invention.
【図３】本発明の実施の形態による葉書付き広告用印刷
物の折り畳みが完了した状態を示す図である。FIG. 3 is a diagram showing a state in which folding of a printed material for an advertisement with a postcard according to an embodiment of the present invention is completed.
【図４】図１における葉書付き広告用印刷物の、区域２
ｈおよび２ｏの裏面に記載される情報の例を示す図であ
る。FIG. 4 is a section 2 of the printed matter for advertisement with postcard in FIG.
It is a figure which shows the example of the information described on the back of h and 2o.
１ 葉書付き広告用印刷物 ２ 用紙 ２ａ〜２ｕ 区域 ５ 葉書 ５ａ 宛て先欄 ５ｂ 記入欄 ６ ミシン線 ７ａ〜７ｆ 帯状の見出部 １０，１１，１２，１３，１４，１５ 縦の折り線 ２０，２１ 横の折り線 DESCRIPTION OF SYMBOLS 1 Advertisement printed matter with postcard 2 Paper 2a-2u Area 5 Postcard 5a Address column 5b Entry column 6 Sewing line 7a-7f Strip-shaped head part 10,11,12,13,14,15 Vertical folding line 20,21 Horizontal folding line
───────────────────────────────────────────────────── フロントページの続き (72)発明者 土橋 隆 東京都文京区小石川四丁目14番12号 共同 印刷株式会社内 Ｆターム(参考） 2C005 WA01 ────────────────────────────────────────────────── ─── Continued on the front page (72) Inventor Takashi Dobashi 4-14-12 Koishikawa, Bunkyo-ku, Tokyo Kyodo Printing Co., Ltd. F-term (reference) 2C005 WA01
Claims (3)
の用紙の幅方向に少なくとも１本の横折り線が設けら
れ、前記用紙の長さ方向に前記用紙の一端から次第に間
隔が狭くなるように複数の縦折り線が設けられ、前記横
折り線および前記縦折り線で区切られる区域の所定箇所
に葉書として用いられるための宛て先欄と記入欄がミシ
ン線により切り離し可能に印刷形成されている葉書付き
広告用印刷物であって、 前記横折り線の少なくとも１本の横折り線を所定方向に
折り曲げたとき、前記宛て先欄の裏面と前記記入欄の裏
面が糊付けされて前記葉書を形成し、 前記横折り線に沿って所定方向にすべて折り曲げたと
き、前記用紙の幅方向に重ね合わされて折り畳まれ、 前記重ね合わされた前記用紙に現れる前記縦折り線に沿
って所定方向に所定回数折り曲げたとき、上から下に行
くに従って順次広くなるように折畳幅がずれて折り畳ま
れることを特徴とする葉書付き広告用印刷物。At least one horizontal fold line is provided in the width direction of a predetermined size of paper on which advertisement information is printed on both sides, and the interval gradually decreases from one end of the paper in the length direction of the paper. A plurality of vertical fold lines are provided as described above, and a destination column and an entry column for use as a postcard are printed and formed at a predetermined location in an area delimited by the horizontal fold line and the vertical fold line by a sewing machine line. The printed matter for an advertisement with a postcard, wherein at least one horizontal fold line of the horizontal fold line is folded in a predetermined direction, a back surface of the destination column and a back surface of the entry column are glued to form the postcard. Forming, when all are folded in a predetermined direction along the horizontal fold line, the sheets are overlapped and folded in the width direction of the paper, and are placed in a predetermined direction along the vertical fold line appearing on the overlapped paper. A postcard-attached printed matter characterized in that when folded a certain number of times, the folding width is shifted so that the width gradually increases from the top to the bottom and is folded.
されている区域の折り畳まれる内面の前記宛て先欄およ
び前記記入欄を除く部分には、前記記入欄に記入すべき
事項を参照するための情報が印刷されていることを特徴
とする請求項１に記載の葉書付き広告用印刷物。2. A portion except for the destination column and the entry column of the inner surface to be folded of the area formed by printing and separable by the perforation line for referring to items to be entered in the entry column. The printed matter for an advertisement with a postcard according to claim 1, wherein the information is printed.
接するように所定幅の見出し部を複数設けたことを特徴
とする請求項１に記載の葉書付き広告用印刷物。3. The printed material for postcard advertisements according to claim 1, wherein a plurality of headings having a predetermined width are provided at predetermined positions in the area so as to be in contact with the vertical folding lines.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP10311469A JP2000135880A (en) | 1998-10-30 | 1998-10-30 | Printed matter for advertisement with postcard |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP10311469A JP2000135880A (en) | 1998-10-30 | 1998-10-30 | Printed matter for advertisement with postcard |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2000135880A true JP2000135880A (en) | 2000-05-16 |
Family
ID=18017607
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP10311469A Pending JP2000135880A (en) | 1998-10-30 | 1998-10-30 | Printed matter for advertisement with postcard |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2000135880A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001337635A (en) * | 2000-05-25 | 2001-12-07 | Dainippon Printing Co Ltd | Advertising medium |
| JP2009286136A (en) * | 2009-09-08 | 2009-12-10 | Dainippon Printing Co Ltd | Booklet with caption division |
| FR2986992A1 (en) * | 2012-02-21 | 2013-08-23 | Cristian Todie | METHOD OF CREATING PATTERNS AND RELIEF ON BATTERIES, ALVEOLAR PARTS AND ON SHEET OBJECT SLICES |
| KR20170139974A (en) * | 2016-06-10 | 2017-12-20 | 이호제 | Article for pattern guide for forming a three-dimensional structure and a method for manufacturing a book having the three-dimensional structure using the article for pattern guide |
-
1998
- 1998-10-30 JP JP10311469A patent/JP2000135880A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001337635A (en) * | 2000-05-25 | 2001-12-07 | Dainippon Printing Co Ltd | Advertising medium |
| JP2009286136A (en) * | 2009-09-08 | 2009-12-10 | Dainippon Printing Co Ltd | Booklet with caption division |
| FR2986992A1 (en) * | 2012-02-21 | 2013-08-23 | Cristian Todie | METHOD OF CREATING PATTERNS AND RELIEF ON BATTERIES, ALVEOLAR PARTS AND ON SHEET OBJECT SLICES |
| WO2013124550A3 (en) * | 2012-02-21 | 2014-07-17 | Cristian Todie | Method for creating designs and raised patterns on the folds, recessed portions, and edge surfaces of objects consisting of sheets |
| US10759161B2 (en) | 2012-02-21 | 2020-09-01 | Cristian Todie | Method for creating designs and raised patterns on the folds, recessed portions, and edge surfaces of objects consisting of sheets |
| KR20170139974A (en) * | 2016-06-10 | 2017-12-20 | 이호제 | Article for pattern guide for forming a three-dimensional structure and a method for manufacturing a book having the three-dimensional structure using the article for pattern guide |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US4103444A (en) | Flap pop-up for advertising leaflets | |
| US5797541A (en) | Direct mail article comprising oversized card and integral envelope and reply device and method of manufacture | |
| US5255456A (en) | Double layer card | |
| CA1303402C (en) | Direct mail article with mailable reply card | |
| EP0364500B1 (en) | Booklet with central detachable business reply envelope and optional response device produced from an integral web and methods of production | |
| JP2000135880A (en) | Printed matter for advertisement with postcard | |
| US5076611A (en) | Single sheet book and method of forming the same | |
| JP2010274422A (en) | Booklet combined with envelope having both halves openable to both sides, and method of manufacturing this same | |
| US5997043A (en) | Multi-panel brochure and method of brochure manufacture | |
| US3907271A (en) | Step-down booklet | |
| US5607100A (en) | Direct mail packet with plurality of detachably joined envelopes and method of manufacture | |
| JP3883670B2 (en) | Bottle necker | |
| JP4334638B2 (en) | Bottle necker | |
| JP3072968U (en) | Notepad with advertising information | |
| JP4848615B2 (en) | Folding form | |
| EP0349128A2 (en) | Information display with sliding data card | |
| JP3776486B2 (en) | Sealed letter paper | |
| JP3134918B2 (en) | Advertising prints | |
| JP3908533B2 (en) | Booklet flyer | |
| JP3067657U (en) | Post card | |
| JP2005170017A (en) | Folded printed matter mechanism | |
| JP2001121858A (en) | Double postal card | |
| JP3637976B2 (en) | Binding leaflet | |
| JP3067988U (en) | Multi-faceted business card | |
| KR100543432B1 (en) | A book printed advertisement and method of manufacturing the same |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| A621 | Written request for application examination |
Free format text: JAPANESE INTERMEDIATE CODE: A621 Effective date: 20050915 |
|
| A977 | Report on retrieval |
Free format text: JAPANESE INTERMEDIATE CODE: A971007 Effective date: 20070702 |
|
| A131 | Notification of reasons for refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A131 Effective date: 20070814 |
|
| A02 | Decision of refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A02 Effective date: 20071204 |