KR20090001123U - Desktop calendar with prominent ads - Google Patents

Desktop calendar with prominent ads Download PDF

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Publication number
KR20090001123U
KR20090001123U KR2020070012652U KR20070012652U KR20090001123U KR 20090001123 U KR20090001123 U KR 20090001123U KR 2020070012652 U KR2020070012652 U KR 2020070012652U KR 20070012652 U KR20070012652 U KR 20070012652U KR 20090001123 U KR20090001123 U KR 20090001123U
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South Korea
Prior art keywords
calendar
coupon
protruding
advertisement
advertising
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KR2020070012652U
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Korean (ko)
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유재원
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유재원
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Priority to KR2020070012652U priority Critical patent/KR20090001123U/en
Publication of KR20090001123U publication Critical patent/KR20090001123U/en

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    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D5/00Sheets united without binding to form pads or blocks
    • B42D5/04Calendar blocks
    • B42D5/047Calendar blocks in which the calendar sheet or sheets are combined with other articles
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00Printed matter of special format or style not otherwise provided for
    • B42D15/0053Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D5/00Sheets united without binding to form pads or blocks
    • B42D5/001Sheets united without binding to form pads or blocks perforated or punched sheets
    • B42D5/002Sheets united without binding to form pads or blocks perforated or punched sheets having plural perforation lines, e.g. for detaching parts of the sheets
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42PINDEXING SCHEME RELATING TO BOOKS, FILING APPLIANCES OR THE LIKE
    • B42P2221/00Books or filing appliances with additional arrangements
    • B42P2221/06Books or filing appliances with additional arrangements with information carrying means, e.g. advertisement

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

본 고안은 탁상용 캘린더에 광고와 홍보효과를 극대화하는 기능에 있다.The present invention is to maximize the advertising and promotion effect on the desktop calendar.

일반적인 탁상용 캘린더 전면(월력)에는 사용자의 스케줄이나 경조사를 표시할 수 있는 달력이 한 면을 차지하고 있고, 그 뒷면에는 광고이미지나 작품이미지가 차지하고 있다.In the general desktop calendar (calendar), a calendar capable of displaying a user's schedule or hard work occupies one side, and an advertisement image or a work image occupies the back side.

전면(월력)에는 간단한 회사로고를 표기할 수 밖에 없는 공간만이 존재하기에 효과적인 광고나 홍보를 하기에는 효과적이지 못하다.It is not effective to advertise or promote effectively because there is only a space where a simple company logo can be written on the front (calendar).

이러한 문제점을 보완하기 위해 P.O.P 광고와 인터넷의 Pop Up 광고의 이중적인 효과를 얻을 수 있는 POP Calendar를 고안하게 되었다.To solve this problem, the POP Calendar was devised to achieve the dual effect of P.O.P advertisement and Pop Up advertisement on the Internet.

본 고안의 캘린더(100)는 일정한 두께를 가진 재질로 구성하면서 첨부된 도면의 [도 5]에서 보는 바와 같이 하나의 소재를 프레스로 절단, 가공하여 이를 조립할 수 있도록 절첩선(11) 및 접착면(13,14,15)과 절취선(17,18)등을 형성한다.Calendar 100 according to the present invention is made of a material having a certain thickness, as shown in the accompanying drawings [FIG. 5] cut a single material by a press, the fold line 11 and the adhesive surface so as to assemble it (13,14,15) and perforations (17,18) are formed.

따라서, 상기와 같이 형성되는 소재를 바인딩된 캘린더에 각 페이지를 맞추어 프레스 절단, 가공된 돌출형태의 쿠폰을 접착면에 접착제로 접착함으로써 돌출형태의 쿠폰용 캘린더를 형성한다.Accordingly, the calendar formed for the protruding coupon is formed by bonding the material formed as described above to each calendar page to the bound calendar by pressing and cutting the processed protruding coupon with an adhesive to an adhesive surface.

쿠폰은 절취선(17,18)이 있어 쉽게 뜯어 쓸 수 있으며, 쿠폰 하단(5)에는 업체의 광고판으로 사용이 가능한 기능을 가진 돌출형태의 쿠폰이 가능한 탁상용 캘린더를 형성한다.Coupon has a perforation line (17, 18) can be easily torn off, the bottom 5 of the coupon forms a table calendar capable of protruding coupons with a function that can be used as a billboard of the company.

캘린더(달력) Calendar (Calendar)

Description

돌출형태 쿠폰이 가능한 탁상용 캘린더{omitted}Desktop calendar with protruding coupons {omitted}

[도 1]은 본 고안에 관한 돌출형태 쿠폰이 가능한 탁상용 캘린더의 전체적인 구성을 보인 대표 사시도1 is a representative perspective view showing the overall configuration of the desktop calendar capable of projecting coupons according to the present invention

[도 2]는 본 고안은 돌출형태 쿠폰이 접착되는 기능을 설명하기 위한 대표 사시도2 is a representative perspective view for explaining the function of the present invention is bonded to the coupon coupon protrusion

[도 3]은 본 고안을 정면에서 보았을 때의 구성도3 is a block diagram of the present invention when viewed from the front

[도 4]는 본 고안을 측면에서 보았을 때의 구성도Figure 4 is a schematic view of the present invention from the side view

[도 5]는 본 고안의 돌출형태 쿠폰을 펼쳤을 때의 평면 구성도5 is a plan view of the configuration when unfolding the protrusion coupon of the present invention

*도면의 주요부분에 대한 부호의 설명** Description of the symbols for the main parts of the drawings *

100 : 본체100: main body

60 : 삼각 지지대 50 : 스프링 링60: triangular support 50: spring ring

40 : 타공 11, 12 : 절첩선(접지선)40: perforation 11, 12: fold line (ground line)

7 : 돌출 쿠폰면 8 : 돌출 쿠폰 뒷면7: protruding coupon side 8: protruding coupon back side

17, 18 : 절취선 3 : 앞면 월력 표시면17, 18: perforation 3: front moon calendar display surface

4 : 뒷면 이미지 표시면 13, 14, 15 : 접착면4: back image display surface 13, 14, 15: adhesive surface

5 : 앞면 광고면 6 : 뒷면 광고면5: front side advertising surface 6: back side advertising surface

본 고안은 탁상용 캘린더에 관한 것으로 탁상용 캘린더의 월력이 표시되어 있는 지면에 돌출광고와 제품의 쿠폰을 직접 뜯어 쓸 수 있게 함으로서 광고효과를 극대화 시키고자 함에 있다.The present invention relates to a desktop calendar, which is intended to maximize the advertising effect by allowing the user to directly open the coupon of the protruding advertisement and the product on the ground where the calendar of the calendar is displayed.

일반적인 탁상용 캘린더는 전면 월력이 표시된 지면에는 사용자의 스케줄이나 경조사 등 메모를 할 수 있는 공간을 주어 실용성을 높이는데 맞추어 제작하게 된다.In general, the desktop calendar is produced to improve practicality by giving a space for memo such as a user's schedule or congratulation on the ground where the front calendar is displayed.

후면에는 각 업체의 광고나 사진 또는 작품사진을 배치한다.Place advertisements, photos, or photos of each company in the back.

전면 월력이 표시된 지면에는 광고를 할 수 있는 공간이 확보되지 않아 회사로고 정도만 표시하는게 일반적이다. 각 업체들은 TV광고, 라디오광고, 신문광고, 옥외광고 등을 통해 기업의 광고효과를 극대화시키고자 다양한 방식으로 많은 광고비를 지출한다.It is common to display only company logos because there is no space for advertising on the ground where the full monthly calendar is displayed. Each company spends a lot of advertising costs in various ways to maximize the advertising effect of the company through TV advertising, radio advertising, newspaper advertising, outdoor advertising.

광고가 곧 기업의 이미지 마케팅과 제품의 판매에 막대한 영향을 주기 때문이다.This is because advertising has a huge impact on corporate image marketing and product sales.

캘린더도 기업의 홍보와 제품광고를 위한 광고물이며 판촉물이다.Calendars are also advertisements and promotions for corporate publicity and product advertising.

이러한 관점에 실용적이며 브랜드나 상품의 장점을 이끌어 낼 수 있는 마케팅과 아이디어가 필요하다.In this regard, you need marketing and ideas that are practical and can bring out the benefits of your brand or product.

본 고안은 상기와 같이 종래의 여러가지 문제점을 해결하기 위하여 이루어진 것으로, 그 목적은 실용적이며 대량생산이 가능하고, 보다 적극적인 돌출광고로 기업의 브랜드나 상품의 장점을 이끌어 낼 수 있는 전략적인 광고 마케팅을 펼칠 수 있게끔 제공함에 있다.The present invention has been made to solve various problems of the prior art as described above, the purpose of which is practical and mass production, and to promote strategic advertising marketing to derive the advantages of the brand or product of the enterprise with more active protruding advertising. It is in providing it.

기존 탁상용 캘린더의 기본 장수는 표지 포함해서 16장(32페이지)으로 구성되어 있다.The default number of pages in a traditional desktop calendar is 16 pages (32 pages), including a cover.

페이지를 넘길 때마다 다양한 광고와 뜯어 쓸 수 있는 쿠폰이 돌출되어 상단에 표출되는 것에 가장 큰 특징이 있다.Each time you turn the page, the biggest feature is that various advertisements and coupons that can be ripped off are displayed at the top.

다양한 형태의 광고 도안을 목금형으로 프레스 재단하여 생산하며, 이를 통해 대량생산 또한 가능하다.Various forms of advertising designs are produced by press cutting with wood molds, and mass production is possible through this.

매장에서의 P.O.P 광고와 인터넷 광고의 하나인 Pop Up 광고를 혼합한 광고라 할 수 있다.It can be said to be a mix of P.O.P advertisement in the store and Pop Up advertisement, one of the Internet advertisements.

지나치지 않으면서 위트를 가미한 광고 마케팅으로 유쾌하고, 기억에 남는 광고에 효율적이다.It's a fun, memorable, and memorable ad marketing that doesn't overdo it.

본 고안의 구성은 첨부된 도면에 의하여 상세히 설명하면 다음과 같다.The construction of the present invention will be described in detail with reference to the accompanying drawings.

첨부된 도면의 [도 1] 및 [도 2]에서는 본 고안에 관한 탁상용 P.O.P 캘린더를 나타내고 있다.1 and 2 of the accompanying drawings show a desktop P.O.P calendar according to the present invention.

도면 중 부호 100은 본 고안의 본체를 표시하고 있다. 본 고안의 캘린더(100)는 일정한 두께를 가진 재질로 구성하면서 첨부된 도면의 [도 5]에서 보는 바와 같이 하나의 소재를 프레스로 절단, 가공하여 이를 조립할 수 있도록 절첩선 (11) 및 접착면(13,14,15)과 절취선(17,18)등을 형성한다.In the figure, reference numeral 100 denotes a main body of the present invention. Calendar 100 of the present invention is made of a material having a certain thickness, as shown in the accompanying drawings [FIG. 5] fold line 11 and the adhesive surface so as to assemble it by cutting, processing by pressing a single material (13,14,15) and perforations (17,18) are formed.

따라서, 상기와 같이 형성되는 소재를 바인딩된 캘린더에 각 페이지의 순서를 맞추어 프레스 절단, 가공된 돌출형태의 쿠폰을 접착면에 접착제로 접착함으로써 돌출형태의 쿠폰용 캘린더를 형성한다.Accordingly, the calendar formed for the protruding coupon is formed by adhering the coupon formed by pressing and cutting the processed protruding form with an adhesive to the adhesive surface in accordance with the order of the respective pages to the bound calendar.

쿠폰은 절취선(17,18)이 있어 쉽게 뜯어 쓸 수 있으며, 쿠폰 하단(5)에는 업체의 광고판으로 사용이 가능하다.Coupon has a perforation line (17, 18) can be easily torn off, the bottom 5 of the coupon can be used as a billboard of the company.

앞면 쿠폰(7) 및 광고판(5)과 뒷면 쿠폰(8), 광고판(6)을 접착면(15)으로 접착함으로서 똑바로 세워지게 하며 서로의 광고판끼리 지지대 역할을 하는 중요한 기능을 형성한다.By adhering the front coupon (7) and the billboard (5) and the back coupon (8), the billboard (6) with the adhesive surface 15 to stand upright and form an important function of each other's billboards to serve as a support.

낱장의 광고판은 절첩선이 한번 접히는 문제와 시간이 지나갈수록 휘어지는 문제가 있기에 제대로 된 광고판으로 활용하기 힘든 이유가 있다.There is a reason why it is difficult to use a single billboard because it has a problem of folding the fold line once and bending over time.

또한 삼각지지대(60)로 인해 광고판이 안정된 삼각형 형태로 유지하여 더욱 안정된 광고판이 세워질 수 있도록 해 준다.In addition, due to the triangular support (60), the billboard is maintained in a stable triangular form to allow a more stable billboard can be built.

[도 1], [도 2]에서 나타내어진 절첩선(11)의 역할은 페이지를 넘길 때 절첩선에 의해서 자동으로 접히는 역할을 한다.The role of the fold line 11 shown in [FIG. 1], [FIG. 2] plays the role of automatically folding by a fold line when turning a page.

쿠폰 하단의 접착면(14)에서 접착되어지기 때문에 쿠폰을 앞,뒤로 활용할 수 있어 두배의 효과를 얻을 수 있다.Since the adhesive is bonded on the adhesive surface 14 at the bottom of the coupon, the coupon can be utilized back and forth to obtain a double effect.

캘린더 본체는 일반적으로 종이에 옵셋인쇄를 하여 제작한다. 돌출된 쿠폰의 소재는 캘린더 몸체의 단일소재가 아닌 다양한 재질로 구성이 가능하다.The calender body is generally produced by offset printing on paper. The material of the protruded coupon can be composed of various materials, not a single material of the calendar body.

이상 상세히 설명한 바와 같이 본 고안은 탁상용 캘린더에서 기업의 광고 및 홍보용 쿠폰을 돌출된 광고판으로 인하여 최대한 극대화 시킬 수 있는 효과를 가지게 된다.As described in detail above, the present invention has the effect of maximizing the advertisement of the corporate advertising and promotional coupons on the desktop calendar as much as possible due to the protruding billboard.

특히, 실용적인 페이지 지면(가장 많이 보는 월력이 표시된 페이지)에 광고의 효율성을 높일 수 있고, 보다 적극적인 광고이면서 돌출된 광고로 시선집중 효과를 얻을 수 있다.In particular, it is possible to increase the efficiency of the advertisement on the practical page (the page that displays the most viewed calendar), and the attention-focused effect can be obtained with the more active advertisement and the protruding advertisement.

브랜드나 상품의 장점을 이끌어 낼 수 있으며, 지나치지 않으면서 위트를 가미한 광고 마케팅으로 유쾌하고, 소비자에게 기억에 남는 광고를 할 수 있어 보다 효과적이다.It can bring out the merits of a brand or product, and it is more effective because it can be a pleasant and memorable advertisement with consumers without wit and wit.

Claims (1)

본 고안의 캘린더(100)는 일정한 두께를 가진 재질로 구성하면서 첨부된 도면의 [도 5]에서 보는 바와 같이 하나의 소재를 프레스로 절단, 가공하여 이를 조립할 수 있도록 절첩선(11) 및 접착면(13, 14, 15)과 절취선(17,18)등을 형성하고, 바인딩된 캘린더에 각 페이지의 순서를 맞추어 다양한 소재로 프레스 절단, 가공된 돌출형태 쿠폰을 접착면(13,14)에 접착제로 접착함으로써 돌출형태의 쉽게 뜯어 쓸 수 있는 쿠폰용 캘린더를 구성함을 특징으로 하는 돌출형태 쿠폰이 가능한 탁상용 캘린더.Calendar 100 according to the present invention is made of a material having a certain thickness, as shown in the accompanying drawings [FIG. 5] cut a single material by a press, the fold line 11 and the adhesive surface so as to assemble it (13, 14, 15) and perforated lines (17, 18), etc., and press-cut, processed protruded coupons made of various materials in the order of each page in the bound calendar, and adhesive on the adhesive surfaces (13, 14). Protruding calendar calendars, characterized in that by constructing a coupon calendar that can be easily torn off by sticking to.
KR2020070012652U 2007-07-27 2007-07-27 Desktop calendar with prominent ads KR20090001123U (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101701096B1 (en) * 2015-09-21 2017-01-31 김시조 Desk calendar
US11752795B1 (en) * 2022-07-06 2023-09-12 Oran SCHNEIDER Self-standing desktop calendar with a foldable graphic panel

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101701096B1 (en) * 2015-09-21 2017-01-31 김시조 Desk calendar
US11752795B1 (en) * 2022-07-06 2023-09-12 Oran SCHNEIDER Self-standing desktop calendar with a foldable graphic panel

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