CN1996369A - Interactive multimedia advertisement system based on articles labelling automatic identification technology - Google Patents
Interactive multimedia advertisement system based on articles labelling automatic identification technology Download PDFInfo
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Abstract
An interactive multimedia advertisement system based on article mark automatic identification technique, converts the information like one dimensional and two dimensional barcode or RFID corresponding to sensor inspection circuit to processable digital information, searching the information based on the identification information stored in the database, automatically searching the multi media advertising information corresponding to a article, with demonstrated image and sound effect. The system can automatically showcase the related multimedia information of the article with a simple check of the corresponding part of the identification information by the article and packing page, realizing active acquisition advertisement information in an active interactive way.
Description
Technical field
The present invention proposes a kind of interactive multimedia advertisement system based on articles labelling automatic identification technology, the bar code of these article will be used to identify on article or the bag for packaging materials, two-dimensional bar code or radio electronic label information such as (RFID) is by the sensing detection electric circuit inspection of correspondence and be converted into manageable numerical information, automatically identify the identification information of article by hardware identification circuit or identification software, the information of identification information in being stored in system database according to identification is retrieved, automatically retrieve the multimedia exploitation information corresponding with these article, and multimedia exploitation information displayed by display screen and audio parts, realized interactively multimedia advertising promotional effect.Only the identification information on article or the bag for packaging materials need be detected on the respective detection parts of native system, system just can show the multimedia messages relevant with these article automatically, has realized the exploitation information of initiatively obtaining article of user-interactive.Realize and processing data information owing to relate to design of electronic devices, belong to technical field of electronic products and technical field of information processing.
Background technology
Current society is in most products of selling or the flag information of this product of sign all arranged in the packing of product, as very universal bar code.In order to make bar code can express more information, the two-dimensional bar code that people have also released various standards is used to identify article.In order to improve the anti-counterfeiting performance of product mark, releasing the sign of wireless electronic tag simultaneously as article.Sign although it is so is unique for every kind of commodity, but the more information about this product can not be discerned and know to these signs by the ordinary consumer naked eyes.On the other hand, wish that as the producer that produces these article home built article or product can be by more people's understandings, therefore dropping into a lot of financial resources often carries out advertising.The particularly release of the advertising system of installing in building TV, building multimedia advertisement system and the various supermarket, the user can often be provided by this advertising information that provides with image and sound.And maximum at present problem is, these multimedia advertisement systems all are to play by predefined broadcast mode with predefined multimedia advertising content, these contents are to force to add to the beholder's, the ad content of playing may not be the needed information of beholder at that time, simultaneously, the beholder wants to understand the information of certain article, can not in time obtain again, reduce the effect of publicity so on the one hand, can not satisfy beholder's demand on the other hand again.
In some situation, the beholder is an exploitation information of very wanting to understand certain product.As when the supermarket shopping, see certain commodity, wishing again before buying to have more understandings to this product, and see that directly instructions content neither directly perceived may be not comprehensive, even perhaps the multimedia exploitation system in supermarket comprises the exploitation information of this product, but because playing sequence and mode are predefined, perhaps the beholder needs to see that the advertisement of other commodity may see that just he wishes the Commdity advertisement of seeing for a long time, is unpractical for the beholder.How to allow the user can see immediately that he wishes the multimedia advertisement of seeing?
Problem to be solved by this invention is how to allow the user can see immediately that as required he wishes the multimedia advertisement of seeing.
Summary of the invention
The creative in the present invention identification information that proposes on automatic identify objects or the bag for packaging materials also effectively connects the multimedia advertising advertisement information of this identification information and article, utilize the uniqueness of the identification information on article or the bag for packaging materials to realize interactive multimedia advertisement system as search key, realized that the user can see the advertising content of Item Information immediately when oneself needs, realized the propaganda that really people-oriented, simultaneously also improving the effect of advertising greatly, is a kind of brand-new multimedia advertising promotional system.
For solving the interactivity problem, the present invention proposes in electronic equipment, to increase the article mark on article or the bag for packaging materials is discerned automatically, according to the article mark information of storage in advance and the corresponding relation of multimedia exploitation information, retrieve the multimedia exploitation information corresponding with these article, and the multimedia show mode by video and audio frequency displays immediately, realize user's relevant information of knowing article initiatively, improved advertising results.This autonomous, Interactive Advertising platform thoroughly changed present advertising system one-way, not alternative, force acceptance, really enjoy the facility that information band is given people.
Of the present invention being described in detail as follows:
1, separate unit based on the interactive multimedia advertisement system of articles labelling automatic identification technology by forming as the lower part:
1) comprises the database that the hardware system with information processing capability and memory unit, the program code that can carry out that is stored in its inside, storage and management article sign and article relevant advertisements are propagated multimedia messages;
2) have the testing circuit that detects article mark, be used to detect the identification information in article or its packaging bag, comprise at least
One or more testing circuits in bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations;
3) include the processing of hardware circuit or program code discern to(for) the detected identification information of testing circuit, can automatically identify the identification information in article or its packaging bag, and be converted into the data message that can be used for data information retrieval;
4) include the database information of the article mark exploitation multimedia messages corresponding and can show the playout software and the hardware of corresponding multimedia messages with it;
5) include display screen and the sound effect system that is used to show multimedia messages, display screen can be various electronic consoles such as CRT monitor, LCD, plasma scope, organic display;
6) include database management language, can increase, delete, revise database information article mark and article relevant advertisements propaganda multimedia messages.
2, can also selectivity comprise as lower member:
Comprise when 1) separate unit works alone based on the interactive multimedia advertisement system of articles labelling automatic identification technology can plug computer input block such as mouse, keyboard, mobile storage parts such as CD drive, portable hard drive interface such as USB interface etc.;
2) many stylobates are when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes wired local area network, except comprising connecting interface circuit such as ethernet interface circuit, the usb circuit etc. of wired local area network, also comprise router (Router) or hub (HUB) that carries out the network tandem and the backstage computerized control system hardware and software of managing this wired local area network;
3) many stylobates are when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes WLAN, except the connecting interface circuit that comprises WLAN such as Wi-Fi network interface circuit, wlan network interface circuit, WiMAX network interface circuit etc., also comprise the backstage computerized control system hardware and software that the wireless network couple in router (Router) that carries out the network tandem or wireless network insert contact (AP) and manage this WLAN.
3, realize that interactive play multimedia advertising message comprises following steps:
1) the multimedia exploitation mode of system default is the mode that predefined extensive stock advertising information is play in turn by certain weight;
2) user is the identification information in article or its packaging bag, detects input interface, two-dimensional bar code as bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations bar code by system's correspondence and detects input interface, radio electronic label (RFID) and detect input interface or other identification informations and detect input interface and be converted into the manageable data message of system;
3) system extracts the data message of previous step acquisition the identification data information of article by made of hardware circuits which process or software analysis;
4) system according to the identification data information of the detected article of previous step by in database information, searching and mating acquisition to multimedia exploitation information that should article;
5) system will stop the broadcast mode of original acquiescence immediately, switch to the multimedia exploitation information of playing this special article immediately;
6) after system finishes according to the broadcasting time of the multimedia exploitation information of predefined these article, the multimedia exploitation information broadcast mode of original acquiescence will be switched to again.
4, to be that form according to identification information is different adopt following different testing circuit to one or more testing circuits in above-mentioned bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations:
1) adopt the line style bar code to sweep testing circuit for the bar code identification information;
2) adopt image acquisition and digitizer to constitute testing circuit usually for two-dimensional bar code;
3) RF transmit-receive circuit that adopts the wireless induction coil to constitute for radio electronic label (RFID) constitutes testing circuit;
4) must adopt corresponding other testing circuits for other identification informations.
5, have following requirement as the multimedia exploitation information of playing article:
1) is useful on the identification information that identifies this specific products in the packaging bag of these article or article, as bar code, two-dimensional bar code, radio electronic label (RFID) etc.;
2) identification information of these article can obtain this article customizing messages of unique sign after handling by testing circuit and identification, and is stored in advance in the middle of the memory unit of described system;
3) identify between the multimedia advertisement of this article customizing messages and these article and can search and retrieve, and can search the multimedia advertisement of these article as search key to identify this article customizing messages by data of database information and management information;
4) multimedia advertisement of these article is stored in the middle of the memory unit of described system in advance;
5) multimedia advertisement of these article can be play and can display by the display screen and the sound effect circuit of described system by the broadcast hardware or the software of described system.
When 6, separate unit works alone based on the interactive multimedia advertisement system of articles labelling automatic identification technology, can finish following operation by described computer input block and mobile storage parts:
1) software of this system is upgraded;
2) can increase, the specific identification information of deletion, modification, stores;
3) can increase, deletion, modification, the specific identification information of stores and the multimedia advertising advertisement information corresponding informance of article;
4) can increase, the multimedia advertising advertisement information of deletion, modification, stores;
5) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article.
7, many stylobates can be finished following operation by the backstage computerized control system hardware and software of described this wired local area network of management when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes wired local area network:
1) network management software of this LAN system is upgraded;
2) the every stylobate in this LAN system is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
4) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system and the multimedia advertising advertisement information corresponding informance of article;
5) can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
6) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology of the every stylobate in this LAN system;
7) specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the backstage computerized control system of this wired local area network of management;
8) the every stylobates of database information in this LAN system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article can be distributed in the interactive multimedia advertisement system of articles labelling automatic identification technology and manage, make every stylobate when the interactive multimedia advertisement system acquiescence of articles labelling automatic identification technology, can play the multimedia advertising advertisement information of similar and different article.
8, many stylobates can be finished following operation by the backstage computerized control system hardware and software of described this WLAN of management when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes WLAN:
1) network management software of this LAN system is upgraded;
2) the every stylobate in this LAN system is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
4) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system and the multimedia advertising advertisement information corresponding informance of article;
5) can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
6) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology of the every stylobate in this LAN system;
7) specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the backstage computerized control system of this wired local area network of management;
8) the every stylobates of database information in this LAN system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article can be distributed in the interactive multimedia advertisement system of articles labelling automatic identification technology and manage, make every stylobate when the interactive multimedia advertisement system acquiescence of articles labelling automatic identification technology, can play the multimedia advertising advertisement information of similar and different article.
9, separate unit is based on the interactive multimedia advertisement system of articles labelling automatic identification technology, many stylobates constitute wired local area network in the interactive multimedia advertisement system of articles labelling automatic identification technology, many stylobates are under the forms such as interactive multimedia advertisement system formation WLAN of articles labelling automatic identification technology, can constitute interactive multimedia advertisement system by increasing, and finish following operation by the backstage computerized control system hardware and software that is connected with Wide Area Network such as internet (Internet) with the interface hardware of Wide Area Network such as internet (Internet) and software based on articles labelling automatic identification technology based on Wide Area Network such as internet (Internet):
1) under Wide Area Network such as internet (Internet) framework, the network management software based on the interactive multimedia advertisement system of articles labelling automatic identification technology is upgraded;
2) under Wide Area Network such as internet (Internet) framework, every stylobate is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) under Wide Area Network such as internet (Internet) framework, the specific identification information that can increase, delete, revise, store the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system;
4) under Wide Area Network such as internet (Internet) framework, can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system and the multimedia advertising advertisement information corresponding informance of article;
5) under Wide Area Network such as internet (Internet) framework, can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system;
6) under Wide Area Network such as internet (Internet) framework, can carry out the statistical report of statistical study and storage generation to every stylobate multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology;
7) under Wide Area Network such as internet (Internet) framework, the specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the computerized control system of backstage;
8) under Wide Area Network such as internet (Internet) framework, can be with the every stylobates of database information in this network system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article in the interactive multimedia of articles labelling automatic identification technology
Distribute in the ad system and manage, make every stylobate wide in the interactive multimedia of articles labelling automatic identification technology
Can play the multimedia advertising advertisement information of similar and different article when accusing system default.
10, every stylobate can be with the PC of generally using at present (PC) in the interactive multimedia advertisement system of articles labelling automatic identification technology, server (Server) is basic hardware platform, by increasing detection hardware and the software that detects article mark, database management language, multimedia software, parts such as multimedia exploitation information management software are realized, also can detect the detection hardware and the software of article mark on other information processing hardware platforms by increase, database management language, multimedia software, parts such as multimedia exploitation information management software are realized.
Description of drawings
Fig. 1 is the outside synoptic diagram of showing of interactive multimedia advertisement system single device that the present invention is based on articles labelling automatic identification technology.
Fig. 2 is the inner synoptic diagram of forming of interactive multimedia advertisement system single device that the present invention is based on articles labelling automatic identification technology.
Fig. 3 is that the interactive multimedia advertisement system multiple devices that the present invention is based on articles labelling automatic identification technology constitute the wired local area network synoptic diagram by wired ethernet network.
Fig. 4 is that the interactive multimedia advertisement system multiple devices that the present invention is based on articles labelling automatic identification technology constitute the WLAN synoptic diagram by wireless wlan network.
Fig. 5 is that the interactive multimedia advertisement system that the present invention is based on articles labelling automatic identification technology is organized the wired local area network system by internet (Internet) formation Wide Area Network synoptic diagram more.
Fig. 6 is that the interactive multimedia advertisement system that the present invention is based on articles labelling automatic identification technology is organized WLAN system by internet (Internet) formation Wide Area Network synoptic diagram more.
Embodiment
Below in conjunction with accompanying drawing and exemplifying embodiment technical scheme of the present invention is further described:
In concrete exemplifying embodiment, to use very widely PC as the reference example of basic platform.Fig. 1 is the outside synoptic diagram of showing of interactive multimedia advertisement system single device that the present invention is based on articles labelling automatic identification technology.As shown in Figure 1, the interactive multimedia advertisement system outside of directly showing [101] based on articles labelling automatic identification technology comprises the acoustic component [102] of showing the multimedia audio effect, the display screen parts [103] of showing multimedia video and image information, bar code scanning detection part [104], two-dimensional barcode image collection and detection part [105], radio frequency electronic tag (RFID) detection part [106].In this example, the acoustic component [102] of showing the multimedia audio effect comprises D/A converting circuit, audio amplifier circuit and the loudspeaker that audio digital signals is converted to audio analog signals usually, and D/A converting circuit wherein is subjected to system information processing hardware and software control.The display screen parts [103] of showing multimedia video and image information adopt light LCD usually, also can adopt the display of CRT monitor, plasma display, organic display or other types according to different demands.Bar code scanning detection part [104] can adopt the bar code scan module of present comparative maturity to constitute.Two-dimensional barcode image collection adopts CCD camera or CMOS camera to cooperate digital image acquisition circuit (as video frequency collection card) to finish with detection part [105] usually, and the resolution requirement of camera is relevant with the two-dimensional bar code type of employing.The identification information that radio frequency electronic tag (RFID) detection part [106] in fact can adopt the reader (Reader) of radio frequency electronic tag (RFID) directly to detect radio frequency electronic tag (RFID) is sent into internal system and is handled.
Fig. 2 is the inner synoptic diagram of forming of interactive multimedia advertisement system single device that the present invention is based on articles labelling automatic identification technology.As shown in Figure 2, comprise the display screen parts [201] that show the multimedia advertising advertisement information inner the composition based on the interactive multimedia advertisement system of articles labelling automatic identification technology, host computer [202], the acoustic component [215] of showing multimedia advertising propaganda audio information, Ethernet interface circuit [203], usb circuit [204], CD drive [205], pluggable keyboard [206], pluggable mouse [207], power supply unit [208], bar code testing circuit [210], the signal digitalized circuit of bar code [209], two-dimensional bar code Video Detection circuit [212], two-dimensional bar code video signal digitization circuit [211], radio frequency electronic tag (RFID) signal deteching circuit [214], the signal digitalized circuit of radio frequency electronic tag (RFID) [213].In this example, be basic platform with PC commonly used, increased input and digitizer to bar code, two-dimensional bar code, radio frequency electronic tag (RFID).In order to realize the interactive multimedia advertising advertisement information of playing certain article, need be on host computer [202] stores identification information in advance, the corresponding tables information of the multimedia advertising advertisement information of article mark and article, the multimedia advertising advertisement information of article, and comprise special messaging software and database management language, can bar code testing circuit [210] will be passed through, signal digitalized circuit of bar code [209] or two-dimensional bar code Video Detection circuit [212], two-dimensional bar code video signal digitization circuit [211] or radio frequency electronic tag (RFID) signal deteching circuit [214], the article specific identification information that the signal digitalized circuit of radio frequency electronic tag (RFID) [213] obtains can inquire the multimedia advertising advertisement information corresponding with article by information search, and play by multimedia software immediately, video and image information are delivered to display screen parts [201], acoustic information is delivered to acoustic component [215], allow the user can watch and hear the advertising information of special article immediately.Host computer [202] is based on the cpu of the interactive multimedia advertisement system of articles labelling automatic identification technology, comprise processor, storer, interface controller and process software etc., by its various interface circuit such as Ethernet interface circuit [203], usb circuit [204], CD drive [205], pluggable keyboard [206], pluggable mouse [207], power supply unit [208] can update system software, can also increase, revise, delete the various information of storage.
Fig. 3 is that the interactive multimedia advertisement system multiple devices that the present invention is based on articles labelling automatic identification technology constitute the wired local area network synoptic diagram by wired ethernet network.As shown in Figure 3, by many stylobates in the interactive multimedia advertisement system of articles labelling automatic identification technology ([303], [304],,,, [30n]), Ethernet router or hub [301], cable LAN background management system [302] constitute.In this example, many stylobates in the interactive multimedia advertisement system of articles labelling automatic identification technology ([303], [304],,,, [30n]) can be arranged in the different local of certain zone, adopt Category-5 twisted pair to be connected with Ethernet router or hub [301], cable LAN background management system [302] also adopts Category-5 twisted pair to be connected with Ethernet router or hub [301].In the wired local area network that forms, background management system [302] can be managed the interactive multimedia advertisement system ([303] of many stylobates in articles labelling automatic identification technology by network communication protocol, [304], [30n]), comprise increase, revise, every stylobate is in the interactive multimedia advertisement system ([303] of articles labelling automatic identification technology in the deletion network, [304], [30n]) article mark information, the corresponding tables information of the multimedia advertising advertisement information of article mark and article, the multimedia advertising advertisement information of article etc., and can control the interactive multimedia advertisement system ([303] of every stylobate in articles labelling automatic identification technology, [304], [30n]) broadcast mode, simultaneously can also be for the interactive multimedia advertisement system ([303] of every stylobate in articles labelling automatic identification technology, [304], [30n]) inner software upgrades.In practical operation is used,, can significantly reduce the maintenance work of system by background management system [302] centralized control and management.
The interactive multimedia advertisement system multiple devices that Fig. 4 the present invention is based on articles labelling automatic identification technology constitute the WLAN synoptic diagram by wireless wlan network.As shown in Figure 4, by many installed wireless network WLAN interface circuit ([W401], [W402],,,, [W40n]) the interactive multimedia advertisement system based on articles labelling automatic identification technology ([S401], [S402],,,, [S40n]), wireless network wlan network router or hub [401], WLAN (wireless local area network) background management system [402], wireless network WLAN visit contact (AP) [403] interface circuit constitute.In this example, many stylobates in the interactive multimedia advertisement system of articles labelling automatic identification technology ([S401], [S402],,,, [S40n]) can be arranged in the different local of certain zone, by radio frequency signal with wireless network WLAN interface circuit ([W401], [W402],,,, [W40n]) is connected by radiofrequency signal with wireless network WLAN visit contact (AP) [403], WLAN (wireless local area network) background management system [402] employing Category-5 twisted pair is connected with wireless network wlan network router or hub [401].In the WLAN that forms, background management system [402] can be managed the interactive multimedia advertisement system ([S401] of many stylobates in articles labelling automatic identification technology by network communication protocol, [S402], [S40n]), comprise increase, revise, every stylobate is in the interactive multimedia advertisement system ([S401] of articles labelling automatic identification technology in the deletion network, [S402], [S40n]) article mark information, the corresponding tables information of the multimedia advertising advertisement information of article mark and article, the multimedia advertising advertisement information of article etc., and can control the interactive multimedia advertisement system ([S401] of every stylobate in articles labelling automatic identification technology, [S402], [S40n]) broadcast mode, simultaneously can also be for the interactive multimedia advertisement system ([S401] of every stylobate in articles labelling automatic identification technology, [S402], [S40n]) inner software upgrades.In practical operation is used, by background management system [402] centralized control and management, can significantly reduce the maintenance work of system, and wireless connections can reduce the system wiring workload greatly.
Fig. 5 is that the interactive multimedia advertisement system that the present invention is based on articles labelling automatic identification technology is organized the wired local area network system by internet (Internet) formation Wide Area Network synoptic diagram more.As shown in Figure 5, realize and being connected of internet by in wired local area network, increasing the WEB server in the interactive multimedia advertisement system of articles labelling automatic identification technology by the many groups of many stylobates that constituted wired local area network, simultaneously each wired local area network can play the effect of network firewall by the WEB server, guarantees the safety of wired local area network inside.This wide area system comprise many groups constituted many stylobates of wired local area network in the interactive multimedia advertisement system of articles labelling automatic identification technology ([503], [504],,,, [50n]), internet [501], the background management system based on the internet [502] of managing this system constitute.In this example, many groups constituted many stylobates of wired local area network in the interactive multimedia advertisement system of articles labelling automatic identification technology ([503], [504],,,, [50n]) can be arranged in that the world is any can to connect the different local of internet, the background management system based on the internet [502] of managing this system also is connected with internet [501] by the WEB server.In the Wide Area Network that forms, background management system [502] can be managed the many groups of interactive multimedia advertisement systems ([503] that constituted many stylobates of wired local area network in articles labelling automatic identification technology by network communication protocol, [504], [50n]), comprise increase, revise, every stylobate is in the article mark information of the interactive multimedia advertisement system of articles labelling automatic identification technology in the deletion network, the corresponding tables information of the multimedia advertising advertisement information of article mark and article, the multimedia advertising advertisement information of article etc., and can control the broadcast mode of every stylobate in the interactive multimedia advertisement system of articles labelling automatic identification technology, can also upgrade in the software of the interactive multimedia advertisement system inside of articles labelling automatic identification technology and the background management system information and the software of each wired local area network inside for every stylobate simultaneously.In practical operation is used,, can significantly reduce the maintenance work of system by background management system [502] centralized control and management.
Fig. 6 is that the interactive multimedia advertisement system that the present invention is based on articles labelling automatic identification technology is organized WLAN system by internet (Internet) formation Wide Area Network synoptic diagram more.As shown in Figure 6, realize and being connected of internet by in WLAN, increasing the WEB server in the interactive multimedia advertisement system of articles labelling automatic identification technology by the many groups of many stylobates that constituted WLAN, simultaneously each WLAN can play the effect of network firewall, the safety of protecting positive WLAN inside by the WEB server.This wide area system comprise many groups constituted many stylobates of WLAN in the interactive multimedia advertisement system of articles labelling automatic identification technology ([603], [604],,,, [60n]), internet [601], the background management system based on the internet [602] of managing this system constitute.In this example, many groups constituted many stylobates of WLAN in the interactive multimedia advertisement system of articles labelling automatic identification technology ([603], [604],,,, [60n]) can be arranged in that the world is any can to connect the different local of internet, the background management system based on the internet [602] of managing this system also is connected with internet [601] by the WEB server of oneself.In the Wide Area Network that forms, background management system [602] can be managed the many groups of interactive multimedia advertisement systems ([603] that constituted many stylobates of WLAN in articles labelling automatic identification technology by network communication protocol, [604], [60n]), comprise increase, revise, every stylobate is in the article mark information of the interactive multimedia advertisement system of articles labelling automatic identification technology in the deletion network, the corresponding tables information of the multimedia advertising advertisement information of article mark and article, the multimedia advertising advertisement information of article etc., and can control the broadcast mode of every stylobate in the interactive multimedia advertisement system of articles labelling automatic identification technology, can also upgrade in the software of the interactive multimedia advertisement system inside of articles labelling automatic identification technology and the background management system information and the software of each WLAN inside for every stylobate simultaneously.In practical operation is used,, can significantly reduce the maintenance work of system by background management system [602] centralized control and management.
Because the interactive multimedia advertisement system based on articles labelling automatic identification technology among the present invention can be showed the multimedia messages relevant with special article automatically according to user's request, make things convenient for the client to understand greatly, greatly improve the exploitation effect of producer for the information of care article.Increase the user can obtain more information about this product in real time when buying product chance simultaneously.
It should be noted last that: more than illustrate with exemplifying embodiment only unrestricted technical scheme of the present invention in order to explanation, although the present invention is had been described in detail with reference to above-mentioned example, those skilled in the art is to be understood that: still can make amendment or replacement on an equal basis to the present invention, and replace any modification or the part that do not break away from the spirit and scope of the present invention, and it all should be encompassed in the middle of the claim scope of the present invention.
Claims (10)
1, a kind of interactive multimedia advertisement system based on articles labelling automatic identification technology is characterized in that:
1) comprises the database that the hardware system with information processing capability and memory unit, the program code that can carry out that is stored in its inside, storage and management article sign and article relevant advertisements are propagated multimedia messages;
2) have the testing circuit that detects article mark, be used to detect the information that is marked with in article or its packaging bag, comprise one or more testing circuits in bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations at least;
3) include the processing of hardware circuit or program code discern to(for) the detected identification information of testing circuit, can automatically identify the identification information in article or its packaging bag, and be converted into the data message that can be used for data information retrieval;
4) include the database information of the article mark exploitation multimedia messages corresponding and can show the playout software and the hardware of corresponding multimedia messages with it;
5) include display screen and the sound effect system that is used to show multimedia messages, display screen can be various electronic consoles such as CRT monitor, LCD, plasma scope, organic display;
6) include management software, can increase, delete, revise database information the data of article mark and article relevant advertisements propaganda multimedia messages.
2, a kind of interactive multimedia advertisement system based on articles labelling automatic identification technology is characterized in that and can also selectivity comprise as lower member:
Comprise when 1) separate unit works alone based on the interactive multimedia advertisement system of articles labelling automatic identification technology can plug computer input block such as mouse, keyboard, mobile storage parts such as CD drive, portable hard drive interface such as USB interface etc.;
2) many stylobates are when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes wired local area network, except comprising connecting interface circuit such as ethernet interface circuit, the usb circuit etc. of wired local area network, also comprise router (Router) or hub (HUB) that carries out the network tandem and the backstage computerized control system hardware and software of managing this wired local area network;
3) many stylobates are when the interactive multimedia advertisement system of articles labelling automatic identification technology constitutes WLAN, except the connecting interface circuit that comprises WLAN such as Wi-Fi network interface circuit, wlan network interface circuit, WiMAX network interface circuit etc., also comprise the backstage computerized control system hardware and software that the wireless network couple in router (Router) that carries out the network tandem or wireless network insert contact (AP) and manage this WLAN.
3, a kind of interactive multimedia advertisement system based on articles labelling automatic identification technology is characterized in that realizing that interactive play multimedia advertising message comprises following steps:
1) the multimedia exploitation mode of system default is the mode that predefined extensive stock advertising information is play in turn by certain weight;
2) user is the identification information in article or its packaging bag, detects input interface, two-dimensional bar code as bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations bar code by system's correspondence and detects input interface, radio electronic label (RFID) and detect input interface or other identification informations and detect input interface and be converted into the manageable data message of system;
3) system extracts the data message of previous step acquisition the identification data information of article by made of hardware circuits which process or software analysis;
4) system according to the identification data information of the detected article of previous step by in database information, searching and mating acquisition to multimedia exploitation information that should article;
5) system will stop the broadcast mode of original acquiescence immediately, switch to the multimedia exploitation information of playing these article immediately;
6) after system finishes according to the broadcasting time of the multimedia exploitation information of predefined these article, the multimedia exploitation information broadcast mode of original acquiescence will be switched to again.
4, a kind of interactive multimedia advertisement system as claimed in claim 1 based on articles labelling automatic identification technology, it is characterized in that one or more testing circuits in described bar code, two-dimensional bar code, radio electronic label (RFID) or other identification informations are to adopt following different testing circuit according to the form of identification information is different:
1) adopts the line style bar code to sweep testing circuit for the bar code identification information, also can adopt image acquisition and digitizer to constitute testing circuit;
2) adopt image acquisition and digitizer to constitute testing circuit usually for two-dimensional bar code;
3) RF transmit-receive circuit that adopts the wireless induction coil to constitute for radio electronic label (RFID) constitutes testing circuit;
4) must adopt corresponding other testing circuits for other identification informations.
As the described a kind of interactive multimedia advertisement system of claim 1, claim 2 and claim 3, it is characterized in that 5, the multimedia exploitation information of described these article of broadcast has following requirement based on articles labelling automatic identification technology:
1) is useful on the identification information that identifies this specific products in the packaging bag of these article or article, as bar code, two-dimensional bar code, radio electronic label (RFID) etc.;
2) identification information of these article can obtain this article customizing messages of unique sign after handling by testing circuit and identification, and is stored in advance in the middle of the memory unit of described system;
3) identify between the multimedia advertisement of this article customizing messages and these article and can search and retrieve, and can search the multimedia advertisement of these article as search key to identify this article customizing messages by data of database information and management information;
4) multimedia advertisement of these article is stored in the middle of the memory unit of described system in advance;
5) multimedia advertisement of these article can be play and can display by the display screen and the sound effect circuit of described system by the broadcast hardware or the software of described system.
6, as the described a kind of interactive multimedia advertisement system of claim 1, claim 2 and claim 3 based on articles labelling automatic identification technology, it is characterized in that, when described separate unit works alone based on the interactive multimedia advertisement system of articles labelling automatic identification technology, can finish following operation by described computer input block and mobile storage parts:
1) software of this system is upgraded;
2) can increase, the specific identification information of deletion, modification, stores;
3) can increase, deletion, modification, the specific identification information of stores and the multimedia advertising advertisement information corresponding informance of article;
4) can increase, the multimedia advertising advertisement information of deletion, modification, stores;
5) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article.
7, as the described a kind of interactive multimedia advertisement system of claim 1, claim 2 and claim 3 based on articles labelling automatic identification technology, it is characterized in that, when described many stylobates constitute wired local area network in the interactive multimedia advertisement system of articles labelling automatic identification technology, can finish following operation by the backstage computerized control system hardware and software of described this wired local area network of management:
1) network management software of this LAN system is upgraded;
2) the every stylobate in this LAN system is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
4) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system and the multimedia advertising advertisement information corresponding informance of article;
5) can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
6) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology of the every stylobate in this LAN system;
7) specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the backstage computerized control system of this wired local area network of management;
8) the every stylobates of database information in this LAN system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article can be distributed in the interactive multimedia advertisement system of articles labelling automatic identification technology and manage, make every stylobate when the interactive multimedia advertisement system acquiescence of articles labelling automatic identification technology, can play the multimedia advertising advertisement information of similar and different article.
8, as the described a kind of interactive multimedia advertisement system of claim 1, claim 2 and claim 3 based on articles labelling automatic identification technology, it is characterized in that, when described many stylobates constitute WLAN in the interactive multimedia advertisement system of articles labelling automatic identification technology, can finish following operation by the backstage computerized control system hardware and software of described this WLAN of management:
1) network management software of this LAN system is upgraded;
2) the every stylobate in this LAN system is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
4) can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system and the multimedia advertising advertisement information corresponding informance of article;
5) can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this LAN system;
6) can carry out statistical study and store the statistical report that generates for the multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology of the every stylobate in this LAN system;
7) specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the backstage computerized control system of this wired local area network of management;
8) the every stylobates of database information in this LAN system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article can be distributed in the interactive multimedia advertisement system of articles labelling automatic identification technology and manage, make every stylobate when the interactive multimedia advertisement system acquiescence of articles labelling automatic identification technology, can play the multimedia advertising advertisement information of similar and different article.
9, as claim 1, the described a kind of interactive multimedia advertisement system of claim 2 and claim 3 based on articles labelling automatic identification technology, it is characterized in that, described separate unit is based on the interactive multimedia advertisement system of articles labelling automatic identification technology, many stylobates constitute wired local area network in the interactive multimedia advertisement system of articles labelling automatic identification technology, many stylobates are under the forms such as interactive multimedia advertisement system formation WLAN of articles labelling automatic identification technology, can constitute interactive multimedia advertisement system by increasing, and finish following operation by the backstage computerized control system hardware and software that is connected with Wide Area Network such as internet (Internet) with the interface hardware of Wide Area Network such as internet (Internet) and software based on articles labelling automatic identification technology based on Wide Area Network such as internet (Internet):
1) under Wide Area Network such as internet (Internet) framework, the network management software based on the interactive multimedia advertisement system of articles labelling automatic identification technology is upgraded;
2) under Wide Area Network such as internet (Internet) framework, every stylobate is upgraded in the software of the interactive multimedia advertisement system of articles labelling automatic identification technology;
3) under Wide Area Network such as internet (Internet) framework, the specific identification information that can increase, delete, revise, store the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system;
4) under Wide Area Network such as internet (Internet) framework, can increase, delete, revise, store the specific identification information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system and the multimedia advertising advertisement information corresponding informance of article;
5) under Wide Area Network such as internet (Internet) framework, can increase, delete, revise, store the multimedia advertising advertisement information of the every stylobate article in the interactive multimedia advertisement system of articles labelling automatic identification technology in this network system;
6) under Wide Area Network such as internet (Internet) framework, can carry out the statistical report of statistical study and storage generation to every stylobate multimedia advertising advertisement information result of broadcast of special article in the interactive multimedia advertisement system of articles labelling automatic identification technology;
7) under Wide Area Network such as internet (Internet) framework, the specific identification information of article, specific identification information and the multimedia advertising advertisement information corresponding informance of article, the database informations such as multimedia advertising circular letter of article of article can be left concentratedly in the computerized control system of backstage;
8) under Wide Area Network such as internet (Internet) framework, the every stylobates of database information in this network system such as multimedia advertising advertisement information of the multimedia advertising advertisement information corresponding informance of the specific identification information of the specific identification information of article, article and article, article can be distributed in the interactive multimedia advertisement system of articles labelling automatic identification technology and manage, make every stylobate when the interactive multimedia advertisement system acquiescence of articles labelling automatic identification technology, can play the multimedia advertising advertisement information of similar and different article.
10, as claim 1, the described a kind of interactive multimedia advertisement system of claim 2 and claim 3 based on articles labelling automatic identification technology, it is characterized in that, every stylobate can be with the PC of generally using at present (PC) in the interactive multimedia advertisement system of articles labelling automatic identification technology, server (Server) is basic hardware platform, by increasing detection hardware and the software that detects article mark, database management language, multimedia software, parts such as multimedia exploitation information management software are realized, also can detect the detection hardware and the software of article mark on other information processing hardware platforms by increase, database management language, multimedia software, parts such as multimedia exploitation information management software are realized.
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| CNA2006101715346A CN1996369A (en) | 2006-12-30 | 2006-12-30 | Interactive multimedia advertisement system based on articles labelling automatic identification technology |
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| CNA2006101715346A CN1996369A (en) | 2006-12-30 | 2006-12-30 | Interactive multimedia advertisement system based on articles labelling automatic identification technology |
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| CN101482879B (en) * | 2008-01-10 | 2012-03-28 | 国际商业机器公司 | System and method to use sensors to identify objects placed on a surface |
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