CN1909578A - Method for making voice advertisement by using ringback tone of telephone - Google Patents
Method for making voice advertisement by using ringback tone of telephone Download PDFInfo
- Publication number
- CN1909578A CN1909578A CN 200610042805 CN200610042805A CN1909578A CN 1909578 A CN1909578 A CN 1909578A CN 200610042805 CN200610042805 CN 200610042805 CN 200610042805 A CN200610042805 A CN 200610042805A CN 1909578 A CN1909578 A CN 1909578A
- Authority
- CN
- China
- Prior art keywords
- ring
- back tone
- advertisements
- telephone
- tone
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Telephonic Communication Services (AREA)
Abstract
The invention relates to a method for using fixed telephone, mobile phone ring back tone platform to publish sonic advertisement, wherein it comprises: the telecommunication operator records and detects the application data of ring back tone advertisement, to obtain accurate application data, to quantize the data and effect; and user freely uses personal ring back tone advertisement to obtain the charge award, while the charge is higher as the called times and advertisement time are longer.
Description
Affiliated technical field
The present invention is a kind of method of utilizing landline telephone, the issue of mobile phone ring-back tone (RBT Ring BackTone) technology platform and the operation speech advertising of telecom operators, relates to a kind of brand-new speech advertising function mode, and this invention belongs to communication technique field.
Background technology
Ring-back tone be meant dialing party when waiting for that dial-up connection is established the sound that can hear, personalized ring back tone service be one by called (or caller) customization, substitute the business of common ring-back tone for the calling subscriber provides one section melodious music or greeting.Client application is opened after the Ring Back Tone service, can set up Customized Ring Back Tone on their own, does when called at it, and music or recording for the calling subscriber plays its customization replace common ring-back tone.In addition, ring-back tone can also be provided with different modes such as time period according to different caller rs numbers, embodies called subscriber's individual character.
The Customized Ring Back Tone technology platform of telecom operators mainly is made up of several most of modules such as ringback tone server, ring-back tone player, ring-back tone gateways, wherein bell sound server has functions such as subscriber information management, user identity and ring-back tone request evaluation, the ring-back tone player possesses storage ring-back tone resource, receive function such as playing RBT and customizing ring-back tone after the message, and the ring-back tone gateway module possesses functions such as information translation, information decoding, conversion protocols.
The advertiser, be meant to promoting the sale of goods or service being provided, voluntarily or legal person, other economic organizations or the individual of through committing others's design, making, releasing advertisements, and ad-agency just is meant and is made up of some creator and managerial personnel, can formulate advertising plan, prepare advertising and provide other sales promotion instrument and have the independence mechanism that the ad distribution qualification is assert by country for the advertiser.
Existing telephony personalities audible ringing tone service mainly is for the user provides some music, audio, song, class of languages content, and owing to the service tariff reason causes number of users limited, and the propagation effectiveness of audible ringing tone service and commercial value are not brought into play fully.
Existing advertising method mainly is to issue by media channels such as TV, network, broadcasting station, plane publications, and the audient is passive to be accepted advertisement and advertising results and audience data and can't accurately quantize.
Summary of the invention
The present invention has utilized the ring-back tone technology platform of telecom operators' maturations to solve the problem that normal speech advertisement delivery effect and audience data can't accurately quantize dexterously, for advertiser and ad-agency provide a kind of brand-new, accurate, with strong points, divergence is high, make the advertising of issue simple and fast.
The present invention's technical scheme that is adopted of dealing with problems is: the phone with telephone customer is a carrier, calling party with the telephone subscriber is the audient, start a kind of novel advertisement circulation way, it is based upon on the basis of audible ringing tone service, briefly, exactly telephone subscriber's ring-back tone is made into the form of institutional advertising, all people that call can both be heard, to reach the purpose of advertising.Concrete technical scheme is, the advertiser entrusts ad-agency issue ring-back tone advertisements, and the ring-back tone advertisements that has graceful background sound effect, music that ad-agency will be made (length is about 5 to 15 seconds) is uploaded to the ring-back tone resources bank of telecom operators by the internet; The telephone subscriber is by the free customization of channels such as network, short message, information service center, service network and use ring-back tone advertisements, customizable is the also customizable formula ring-back tone advertisements that intercuts of pure ring-back tone advertisements, in addition, data such as the number of times of being listened to according to the subscriber phone ring-back tone advertisements, duration, the user also can obtain the telephone expenses of the different amounts that ad-agency provides and give; Telecom operators collect the information of customization ring-back tone advertisements through various channels, and carry out input, the setting of ring-back tone advertisements according to these information, like this, when other telephone subscribers dial this subscriber phone, will the melodious ring-back tone advertisements of uppick, meanwhile, telecom operators also will write down, monitor the use data of ring-back tone advertisements, for example, listen to number of times, listen to duration, calling subscriber source, calling number number or the like, at last the part ad data is fed back to ad-agency; Ad-agency carries out analytic statistics with the data that telecom operators provide, the telephone expenses amount that calculates on the one hand the audible ringing tone service usage charges and should give to the user, and pay telecom operators with corresponding cost; On the other hand, advertising results are carried out analysis and evaluation accurately, the result is fed back to the advertiser.
The invention has the beneficial effects as follows:, had the advertizing effect of huge audient group, divergence expression, accurate advertising feedback data and huge demonstration effect for the advertiser; For ad-agency, opened up the new world of ad distribution and increased professional revenue source; For telecom operators, the present invention has encouraged user's communication, increase talk business and take in and excavated the potential user of a part of ring-back tone value-added service, increased the income of voice value-added service, and telecom operators may obtain also such as newly-increased incomes such as advertisement mandate expense, advertising business service charges; For the telephone subscriber, freely use Customized Ring Back Tone and obtain telephone expenses and give, and called number of times is many more, the telephone expenses of long more acquisition of ring-back tone advertisements time are given many more.Therefore, this advertising campaign method is an invention that can bring advertiser, ad-agency, telecom operators, telephone subscriber four directions co-benefit.
Description of drawings
Below in conjunction with drawings and Examples invention is further specified.
Fig. 1 is ring-back tone advertisements operation workflow figure.
Fig. 2 is the method schematic diagram of customization ring-back tone advertisements.
Fig. 3 is ring-back tone advertisements system architecture figure.
1. advertisers among the figure, 2. ad-agency, 3. telecom operators, 4. ring-back tone advertisements user, 5. other telephone subscriber, 6. advertisement request, 7. advertising expenditure, 8. analysis of advertising results data, 9. ring-back tone advertisements, 10. professional usage charges of ring-back tone advertisements, 11. the user gives expense, 12. advertisement agencies power, 13. ring-back tone advertisements business datums, 14. ring-back tone advertisements customized information, 15. the input ring-back tone advertisements, the subsidy of 16. customer charges, 17. increase the audible ringing tone service income, 18. dial the phone that has customized the ring-back tone advertisements business, 19. the uppick ring-back tone advertisements, 20. promote user's communication enthusiasm, increase the talk business income, 21. huge demonstration effect and market efficiency, 22. network (WEB/WAP) customization platform, 23. voice, audio communication customization platform, 24. short messages customization platform, 25. operator's business hall service point, 26. the customizing ring-back tone advertisement, 27. application servers, 28. servers, 29. database, 30. the ring-back tone gateway, 31. ringback tone server, 32. ring-back tone players, 33. Signalling Transfer Point, 34. phones.
Embodiment
In concrete implementing procedure shown in Figure 1, advertiser (1) entrusts ad-agency (2) issue ring-back tone advertisements, propose advertisement request (6) and pay advertising expenditure (7), ad-agency (2) at first obtains advertisement agency's power (12) from telecom operators (3), and the ring-back tone advertisements that has graceful background sound effect, music (9) that will make then (length is about 5 to 15 seconds) is uploaded to the ring-back tone resources bank of telecom operators (3) by the internet; The telephone subscriber is by the free customization of channels such as network, short message, information service center, service network and use ring-back tone advertisements (9), customizable is the also customizable formula ring-back tone advertisements that intercuts of pure ring-back tone advertisements, in addition, according to subscriber phone ring-back tone advertisements (9) by data such as the number of times listened to, durations, the user also can obtain different amounts that ad-agency (2) provides with talking about the expense (11) of giving; Telecom operators (3) collect user's ring-back tone advertisements customized information (14) through various channels, and throw in ring-back tone advertisements (15) according to these information, like this, when other telephone subscribers (5) dial the phone (18) that has customized the ring-back tone advertisements business, will uppick ring-back tone advertisements (19), meanwhile, telecom operators (3) also will carry out record to ring-back tone advertisements business datum (13), monitoring, for example, listen to number of times, listen to duration, the calling subscriber source, calling number number or the like feeds back to ad-agency (2) with ring-back tone advertisements business datum (13) at last; Ad-agency (2) carries out analytic statistics with the data that telecom operators (3) provide, and calculates professional usage charges (10) of ring-back tone advertisements and user on the one hand and gives expense (11) amount, and pay telecom operators (3) with corresponding cost; On the other hand, advertising results are carried out analysis and evaluation accurately, analysis of advertising results data (8) are fed back to advertiser (1).Like this, just obtained the result of advertiser (1), ad-agency (2), telecom operators (3), the cubic co-benefit of ring-back tone advertisements user (4), the advertiser can obtain analysis of advertising results data accurately and reliably (8) and huge demonstration effect and market efficiency (21).Telecom operators (3) can increase audible ringing tone service income (17) and can promote user's communication enthusiasm, increase talk business income (20).Ring-back tone advertisements user (4) can freely use ring-back tone advertisements (9) business, and can obtain customer charge subsidy (16).Ad-agency can obtain new advertising business income.
In implementation method shown in Figure 2, the telephone subscriber can pass through network (WEB/WAP) customization platform (22), voice, audio communication customization platform (23), short message customization platform (24), operator's business hall service point (25) carries out audition, the selection of ring-back tone advertisements, final customizing ring-back tone advertisement (26), telecom operators (3) collect back all bell sound advertisement customized informations (14) by various platforms, channel at last.The customization process finishes, and same user also can carry out the cancellation and the modification of ring-back tone advertisements (9) by said method.
Claims (4)
1. method of utilizing telephone ringback tone to do speech advertising, it is characterized in that the phone with telephone customer is a carrier, calling party with the telephone subscriber is the audient, start a kind of novel advertisement circulation way, it is based upon on the basis of audible ringing tone service, briefly, exactly telephone subscriber's ring-back tone is made into the form of institutional advertising, all people that call can both be heard, to reach the purpose of advertising;
2. the method for utilizing telephone ringback tone to do speech advertising according to claim 1, it is characterized in that: the landline telephone, the issue of mobile phone ring-back tone (RBT Ring Back Tone) technology platform and the operation speech advertising that utilize telecom operators, telecom operators write down, monitor the use data of ring-back tone advertisements, and finally obtain accurate ring-back tone advertisements use data, solved the problem that normal speech advertisement delivery effect and audience data can't accurately quantize;
3. the method for utilizing telephone ringback tone to do speech advertising according to claim 1, it is characterized in that: the telephone subscriber is by the free customization of channels such as network, short message, information service center, service network and use ring-back tone advertisements, customizable is the also customizable formula ring-back tone advertisements that intercuts of pure ring-back tone advertisements, in addition, data such as the number of times of being listened to according to the subscriber phone ring-back tone advertisements, duration, the user also can obtain the telephone expenses of the different amounts that ad-agency provides and give;
4. the method for utilizing telephone ringback tone to do speech advertising according to claim 1, it is characterized in that: for telecom operators, the present invention has encouraged user's communication, increase the talk business income, and excavated the potential user of a part of ring-back tone value-added service, increased the income of voice value-added service, and telecom operators can obtain also such as newly-increased incomes such as advertisement mandate expense, advertising business service charges.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN 200610042805 CN1909578A (en) | 2006-05-15 | 2006-05-15 | Method for making voice advertisement by using ringback tone of telephone |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN 200610042805 CN1909578A (en) | 2006-05-15 | 2006-05-15 | Method for making voice advertisement by using ringback tone of telephone |
Publications (1)
Publication Number | Publication Date |
---|---|
CN1909578A true CN1909578A (en) | 2007-02-07 |
Family
ID=37700562
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CN 200610042805 Pending CN1909578A (en) | 2006-05-15 | 2006-05-15 | Method for making voice advertisement by using ringback tone of telephone |
Country Status (1)
Country | Link |
---|---|
CN (1) | CN1909578A (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2008122216A1 (en) * | 2007-04-06 | 2008-10-16 | Huawei Technologies Co., Ltd. | Method, platform, service server and system for providing advertisement in the communication service |
-
2006
- 2006-05-15 CN CN 200610042805 patent/CN1909578A/en active Pending
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2008122216A1 (en) * | 2007-04-06 | 2008-10-16 | Huawei Technologies Co., Ltd. | Method, platform, service server and system for providing advertisement in the communication service |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US20040114732A1 (en) | Apparatus and method for editable personalized ring back tone service | |
CN104427481A (en) | System and business implement method for polyphonic ringtone advertisement related to position and personal data | |
US8554620B1 (en) | High volume call advertising system and method | |
CN101141522A (en) | Calling based color bell advertisement implementing method and system | |
CN1822619B (en) | Device and method for realizing main call customized ringback tone service | |
CN101052072A (en) | Method for advertizing using telephone ringback tone | |
US8503620B2 (en) | Advertisement based ringback system and method for use with a directory assistance system | |
EP1517527A1 (en) | Method for replacing audio tones, which are played to a caller during call setup | |
CN1909578A (en) | Method for making voice advertisement by using ringback tone of telephone | |
CN101925012A (en) | Advertisement ring back tone platform and embodiment method thereof | |
KR19990078653A (en) | Advertising method using dial tone (machine sound) of landline phone and personal mobile phone | |
US8488759B2 (en) | System and method for producing and transmitting speech messages during voice calls over communication networks | |
CN102917317A (en) | Arrears shutdown emergency communication system | |
JP2001352403A (en) | Advertisement method and advertisement system utilizing mobile telephone | |
WO2012117981A1 (en) | Callout sound advertising system | |
US20020076019A1 (en) | Cash calling system | |
US20070206742A1 (en) | Advertising demographics reporting system | |
CN1984177B (en) | System and method for realizing color bell service | |
CN100499890C (en) | Calling greeting service apparatus and method based on customized ring back tone of called telephone | |
KR100693166B1 (en) | System and Method For Editing and Uploading Multimedia Contents | |
KR100652170B1 (en) | Method and system for advertising using ring back tone of wire/wireless telephone | |
CN102739722B (en) | Voice microblog implementation method and system | |
CN102316421A (en) | Guide system | |
CN101389052A (en) | Customized ring back tone playing method, receiving method and customized ring back tone service system | |
RU82977U1 (en) | ADVERTISING AUDIO Fragment Distribution System |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
C06 | Publication | ||
PB01 | Publication | ||
C57 | Notification of unclear or unknown address | ||
DD01 | Delivery of document by public notice |
Addressee: Li Shuguang Document name: Notification before expiration of term |
|
C57 | Notification of unclear or unknown address | ||
DD01 | Delivery of document by public notice |
Addressee: Li Shuguang Document name: Notification that Application Deemed to be Withdrawn |
|
C57 | Notification of unclear or unknown address | ||
DD01 | Delivery of document by public notice |
Addressee: Li Shuguang Document name: Notification that Application Deemed to be Withdrawn |