CN1294811A - Advertising method by using ring-back tone - Google Patents
Advertising method by using ring-back tone Download PDFInfo
- Publication number
- CN1294811A CN1294811A CN00800152A CN00800152A CN1294811A CN 1294811 A CN1294811 A CN 1294811A CN 00800152 A CN00800152 A CN 00800152A CN 00800152 A CN00800152 A CN 00800152A CN 1294811 A CN1294811 A CN 1294811A
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- China
- Prior art keywords
- switching system
- ring
- back tone
- telephone
- subscriber
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/42017—Customized ring-back tones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/42025—Calling or Called party identification service
- H04M3/42034—Calling party identification service
- H04M3/42059—Making use of the calling party identifier
- H04M3/42068—Making use of the calling party identifier where the identifier is used to access a profile
Abstract
An advertising method by using a ring-back tone is provided. A controller employed in a sender-side switching system recognizes a sender's telephone number and a receiver's telephone number dialed at the sender's telephone set. Then the receiver's telephone number is transmitted to a receiver-side switching system at a calling stage. The receiver-side switching system checks the state of the receiver's telephone, e.g., ready or busy, and, subsequently, send, e.g., a ring-back tone in conformity to the state to the sender-side switching system. The sender-side switching system receives the ring-back tone. In case the ring-back tone is a busy tone, the sender-side switching system forwards the busy tone to the sender's telephone set. Otherwise, that is, the ring-back tone is a ringing tone which implies that the receiver's telephone is ready to receive a call, the sender-side switching system searches registered member information by consulting a database linked to the controller and checks if the receiver's telephone number matches a registered member in the database. If the sender is determined not to be a registered member, the sender-side switching system forwards the ring-back tone; otherwise, it sends a predetermined advertisement message stored in an advertisement memory to the sender's telephone set. If a response, e.g., a hook-off, from the receiver's telephone is perceived or if the sender terminates the call, the sender-side switching system stops the sending of the advertisement message.
Description
The present invention relates to a kind of method of utilizing the ring-back tone advertising.The present invention especially proposes a kind of method of advertising, wherein the calling subscriber is stored and sent to advertising message or the information of fighting for sale, rather than adopt the method that sends common ring-back tone, wherein before the called subscriber replys calling, hear this ring-back tone according to dialing.
When wired or wireless telephone communication was carried out in calling subscriber dialing, the called subscriber heard phone ringing and the receiver that picks up the telephone.At this moment, hear that from the called subscriber ring approximately will spend for 3 to 10 seconds to picking up a receiver.In at this moment, the calling subscriber can hear that an expression call signal is sending to the signal tone of called subscriber's telephone set.The sort signal sound is known as ring-back tone, and ring-back tone is divided into the expression present called subscriber busy tone that the line is busy and represents that the called subscriber prepares the ring back tone of receipt of call.Type according to telephone set or switching system can adopt various audio frequency as ring-back tone.But generally, the common sound that adopts phone ringing is as ring back tone, thereby can make ring back tone be different from busy tone.Select ring-back tone by the memory-ROM that is installed in telephone office's switching system, send to the calling subscriber.Therefore need only the ring-back tone that does not change in the ROM of switching system, then the calling subscriber can only hear a kind of ring-back tone.The structure of traditional telephone switching system shown in Fig. 1 a and the 1b.Detailed being described below to described switching system:
Every telephone set of user is connected to the terminal block platform by circuit, and this terminal block platform is made of a user interface circuit and an A/D converter, and described terminal block platform is connected with a timing switch.Switching system is equipped with a controller, and this controller is used for each equipment included to switching system, and promptly subscriber board or timing switch are controlled.One database is connected with controller directly or indirectly, so that store relevant user's information.Timing switch is connected with audio frequency ROM memory, and is connected with another switching system by main line.
Fig. 2 a and 2b illustrate the block diagram of traditional process of carrying out call.At first, when the main dialing user switching system is awared the signal that the calling subscriber sends (calling subscriber pick up the telephone transmitter), transmit the dialing tone that an expression allows calling subscriber dialing called subscriber telephone number, and the calling subscriber presses dialing button, transmission called subscriber's telephone number.When the switching system of main dialing user receives the telephone number of transmission, described number is deciphered and attempted to select a main line.If because excessive telephone line shortage that causes of telephone traffic or telephone line damage, the main dialing user switching system can not be selected main line, then the calling subscriber is apprised of and can not calls out.If successfully selected a main line and be connected to the switching system of called party terminal, then called subscriber's telephone number has been sent to the switching system of called party terminal by the switching system of main dialing user.Then, the switching system of called party terminal detects the state of called subscriber's telephone set.If the line is busy for called subscriber's telephone set, then the switching system of called party terminal sends busy tone to calling subscriber.If called subscriber's telephone set prepare to receive phone, then the switching system of called party terminal sends a call signal and simultaneously bell signal is sent to the switching system of main dialing user to called subscriber's telephone set.The switching system of main dialing user will send the calling party telephone machine to from the described ring back tone of the switching system of called party terminal.When picking up the telephone receiver (response signal) after the called subscriber hears phone ringing, the switching system of called party terminal is awared response signal and is set up a route that realizes conversation.
Under wireless telephonic situation such as sub-district system radio telephone or PCS Personal Communications System (PCS), its process is identical with above-mentioned telephone, different only is, article one, main line receives telephone number, this telephone number is to adopt wireless mode to send by radio telephone, and adopts wired or wireless mode that number is sent to central control equipment.
During this period, the advertising method to traditional employing telephone communication has corresponding record both at home and abroad in Korea S.For example, opened the tax-free call business in Korea S, wherein anyone can freely use pay phone after listening to from the advertising message of pay phone.Promptly Yu Ding telephone set is equipped with the equipment that can send advertising message, and when the user sets up with being connected of called subscriber, and can listen to advertising message in a few second.As to listening to the remuneration of advertising message, the user can freely use a few minutes phone.Abroad, similar wireless telephonic coin free service system has dropped into practical application.Exactly, proposed the member that coin free service uses the registration of calling application, he or she should listen to advertising message in the mode in cycle in communication period.Adopt this mode, can use the tax-free call business in the cycle at preset time as the compensation member who it is listened to advertising message.
But when adopting the method for above-mentioned traditional advertising, because advertising message flows out the interruption so the conversation between calling subscriber and called subscriber is had to when conversation.In addition, owing to the called subscriber is often being hung up because of being misinterpreted as to get lines crossed, bring inconvenience.
When the company that one family has a certain scale has the switching system of oneself probably and can set up the calling subscriber and the called subscriber is connected, issue the advertisement of company after the operator of company is receiving calling subscriber's calling.But when adopting the method for this advertising, because being independent of the switching system of telephone office, this method implemented, and the personnel that therefore have only special classification, promptly those and the related personnel of company just can become the object of advertising, so the object of advertising must be limited to
The present invention be intended to solve above-mentioned object such as dropped calls, advertising is limited to and to disconnected calling will not advertising etc. problem.The objective of the invention is to propose a kind of method that adopts the advertising of ring-back tone, wherein the user can use phone and advertising person can utilize following process to realize maximum advertising efficiency more cheaply, the ad content that wherein remains to be broadcast is downloaded, is stored in the switching system by server, and sends to the member of registration as ring-back tone.Because advertisement is carried out before calling out connection, so adopt above-mentioned purpose and design the infringement that causes never the called subscriber, and owing to when conversation, can not hear advertising message forever, thereby guaranteed the continuity of conversing, thereby realized that the user looks the freedom of interest and member subscription selection.In addition, the present invention can be used for any one telephone set that utilizes telephone office's switching system, is unrestricted thereby make the scope of the object of advertising.In addition, the member of registration can use phone more cheaply by answering advertising message, is not subjected to the sensation that traditional ring-back tone is bothered and do not have.
Below in conjunction with accompanying drawing embodiments of the invention are illustrated.Shown in the figure:
Fig. 1 a and 1b are the operation principle block diagram of traditional telephone switching system;
Fig. 2 a sets up the block diagram of calling out the conventional procedure that is connected with 2b for explanation;
Fig. 3 a and 3b are the block diagram of setting up process that call be connected of explanation according to the first embodiment of the present invention;
Fig. 4 a and 4b are the explanation block diagram of setting up the process that call is connected according to a second embodiment of the present invention.
For achieving the above object, in the present invention, the main dialing user switching system receives a dialing signal, this signal produces when the calling subscriber presses the telephone number button, discerns rear side phone number and called subscriber's telephone number and sends called subscriber's telephone number to the called party terminal switching system.Then the main dialing user switching system continues ring-back tone is discerned, and this ring-back tone is that the called party terminal switching system transmits after receiving described called subscriber's telephone number.If ring-back tone is a busy tone, then the main dialing user switching system sends to the calling party telephone machine with busy tone.Otherwise, if ring-back tone is the ring back tone of expression called subscriber's telephone set preparation receipt of call, then send call signal, then the main dialing user switching system compares rear side phone number and the membership information that is stored in the registration in the database.If the calling subscriber is through determining it is not the member of registration, then calling subscriber's switching system sends real ring back tone to the calling party telephone machine; Otherwise it sends a predetermined advertising message that is stored in the ad storage device to the calling party telephone machine.Then, if aware response from called subscriber's phone, off-hook for example, if or calling subscriber's interrupt call, then the main dialing user switching system stops to send advertising message.
The method of above-mentioned advertising can be used for radio telephone and telephone, because the unique difference between wired and wireless system is the process of telephone set to switching system Sending dialled number information.Promptly in wired system, carry out described process, and in wireless system, carry out identical process with wireless mode in wired mode.
Fig. 3 a and 3b are the block diagrams that is based upon on the basis of above-mentioned explanation.Do a more detailed explanation below in conjunction with Fig. 3 a and 3b.
At first, the transmitter in case the calling subscriber picks up the telephone sends signal and is transmitted to the main dialing user switching system at once.Then, the main dialing user switching system oppositely sends a dialing tone to the calling subscriber, and this dialing tone represents that the preparation of called subscriber's telephone set receives dialing information.This dialing tone of calling subscriber's uppick also dials to called subscriber's telephone number, sends it to the main dialing user switching system.The main dialing user switching system is selected a main line after receiving the telephone number of transmission, so that the switching system identical with the telephone number of direct reception (being the called party terminal switching system) connects.If for example because speech channel shortage or damage can not be selected a main line, then the main dialing user switching system transmits an expression to the calling subscriber and can not set up the signal of calling out connection the main dialing user switching system.
Be connected with the called party terminal switching system if successfully select a main line and main dialing user switching system, then transmit called subscriber's telephone number, and then check the state of called subscriber's telephone set to the called party terminal switching system.If the line is busy for called subscriber's telephone set, then the called party terminal switching system transmits a busy tone to the main dialing user switching system; Otherwise it will send a call signal and send the ring back tone that an expression of main dialing user switching system call signal is sending to called subscriber's telephone set to called subscriber's telephone set.At ring-back tone is under the situation of busy tone, and the main dialing user switching system is a busy tone to the actual of calling party telephone machine transmission.If ring-back tone is a ring back tone, then the main dialing user switching system is by to the inquiring of the database that is connected with controller, and the member's of registration information is retrieved.If through determining that rear side phone number is the member of a registration, then the main dialing user switching system is selected an advertising message in ad storage device stored according to calling subscriber's age, sex or hobby, and this information is sent to the calling party telephone machine; If the calling subscriber is not the member of registration, the ring back tone from the called party terminal switching system that then receives is transmitted to the calling party telephone machine without change.From then on constantly begin, until the called subscriber pick up the telephone or calling subscriber's interrupt call before, the calling subscriber should listen to some predetermined advertising message.After this, if the called party terminal switching system sends the response signal (called subscriber pick up the telephone receiver) of called subscriber's telephone set, if perhaps aware the interrupt signal (calling subscriber put down the telephone transmitter) of calling party telephone machine, then the main dialing user switching system stops to send advertising message.In other words, when picking up the telephone receiver (response signal) after the called subscriber is hearing phone ringing, the called party terminal switching system is awared described response signal and is sent this response signal to the main dialing user switching system.Then, the main dialing user switching system stops to send the advertisement ring-back tone and sets up a conversation route.
To achieve these goals, the present invention proposes the method for another kind of advertising, and wherein the advertisement ring-back tone is stored in the called party terminal switching system.Specifically, undertaken by following step:
The main dialing user switching system receives the dialing information that is sent by the calling party telephone machine, telephone number to calling subscriber and called subscriber is discerned, and, check whether the calling subscriber is the member of registration by to the comparison of rear side phone number with the membership information of in database, registering.Then, the main dialing user switching system transmits called subscriber's telephone number and to the result for retrieval of database to the called party terminal switching system.The called party terminal switching system is checked the state of called subscriber's telephone set.If the line is busy at this moment for the called subscriber, then send a busy tone to the main dialing user switching system; Otherwise will send a call signal to called subscriber's telephone set.And if the calling subscriber is not the member of registration, what then send to the main dialing user switching system is ring back tone; Otherwise if promptly the calling subscriber is the member of registration, what then send to the main dialing user switching system is the advertisement ring-back tone of selecting in by the ad storage device.The main dialing user switching system sends the ring-back tone that receives to the calling party telephone machine without change.When by response signal of called party terminal switching system transmission or when calling subscriber's interrupt call, then finish transmission to the advertisement ring-back tone.
Fig. 4 a and 4b are the block diagram of explanation above-mentioned steps.Aware the calling subscriber when the main dialing user switching system and send signal (transmitter picks up the telephone), its dialing tone that can normally receive dialing signal of expression is transmitted to the calling party telephone machine.Then, the calling subscriber presses dialing button, sends called subscriber's telephone number.The main dialing user switching system by with rear side phone number be stored in database that controller is connected in the comparison of the membership information stored, check whether the calling subscriber is the member of registration.The main dialing user switching system is then selected a main line, so that be connected with the switching system that the telephone number that receives is handled (called party terminal switching system).If the main dialing user switching system can not be selected a main line, it will send the signal that an expression can not connect this calling to the calling subscriber.When the main dialing user switching system has successfully been selected a main line, it will send called subscriber's telephone number and to the result of data library searching to the called party terminal switching system.The called party terminal switching system is checked the state of called subscriber's telephone set.If the line is busy for called subscriber's telephone set, then the called party terminal switching system sends a busy tone to the main dialing user switching system; Otherwise it will transmit a call signal to called subscriber's telephone set, and not be under member's the situation the calling subscriber simultaneously, send ring back tone to the main dialing user switching system.If through confirming that the calling subscriber is the member of registration, then the called party terminal switching system will send an advertisement ring-back tone to the main dialing user switching system.The main dialing user switching system sends to the calling subscriber without change with the advertisement ring-back tone that receives.Then, if called subscriber's telephone set sends response signal (called subscriber takes the device receiver) or calling subscriber's interrupt call (calling subscriber puts down transmitter), then finish the transmission of advertisement ring-back tone.In other words, when the called subscriber hears phone ringing and the receiver that picks up the telephone (response signal), the called party terminal switching system is awared this response signal and is sent it to the main dialing user switching system.Then, the main dialing user switching system stops to send the advertisement ring-back tone, so that set up the conversation route, thereby the calling subscriber is connected with the called subscriber.
According to the present invention, when the calling subscriber heard the advertisement ring-back tone, called subscriber's phone was by ring as mentioned above; When this connected, the calling subscriber can not feel well, because he or she can not understand definitely, whether called subscriber's phone is by ring.So as long as need, the present invention also can adopt by sending the method for traditional ring back tone of sound as a setting, although advertisement ring-back tone itself also is ring.
A kind of advertisement ring-back tone that provides with advertising message or the form of fighting for sale that adopts among the present invention can be stored in the various memories.
At first, can adopt ROM, the ROM in traditional switching system has only a little several predetermined ring-back tone and can be replaced the former with other the ROM with various ring-back tones.Especially with regard to this series advertisements, can not be subjected to the time limit restrictedly usually, promptly do not have predetermined period (for example according to season every three months or seven months the change ad content once) broadcast, preferably adopt ROM.But according to feature of the present invention, no matter when need to change ad content, and in the case, if adopt traditional ROM, then ROM should be able to change advertisement content continuously.Consequently, be easy to cause inconvenience and economic problems.But owing to adopted up-to-date technology, thereby identically with RAM can remove and rewrite, thereby can adopt ROM in the present invention the content in the ROM.
It two is and since as mentioned above according to the present invention ring-back tone answer continuous transformation, be useful especially so RAM is used for the present invention.
It three is, can adopt the tape storage advertising message or fights for sale.Under the situation that adopts analog tape, should A/D converter be set in the centre.But compare with other medium, will consume the more time to the content analysis of tape, so tape does not have practicality.
It four is that a kind of method that connects hard disk is arranged.Compare with ROM or RAM, read the hard disk content stored and will exhaust the long time, but because it has than ROM or the big capacity of RAM, thereby still to can yet be regarded as be a kind of favourable medium.
In order to adopt the present invention, must manage database in the switching system and ad storage device.Can be directly computing by being installed in the computer in the switching system to the information of the registration member in the database in the switching system, for example member's telephone number, name, age, sex or hobby etc. manage.But for the consideration to expense and time, it almost is impossible adopting this method, and this is because its weakness is, must be respectively each switching system of national telephone office be managed.So need set up a server in switching system outside and be used for managing the member information database of switching system in wired or wireless mode.With regard to the problem of the content that changes ROM, RAM, hard disk or tape, ad content can be according to time, region or member's overview etc. and different, sets up database and this database that stores various ad contents and is controlled by server.After this, no matter when as long as need, can be directly, or by telephone line with being connected of server and the memory that is installed in each switching system, can download ad content.
In addition, the present invention can be used for sub-district system mobile radiotelephone or PCS Personal Communications System (PCS) phone.In detail, the technology that is used for radio telephone system comprises technology+base station equipment, base station and user (transmitter or receiver) wireless connections of terminal that are used for cable telephony system and the technology that connects as far as possible smoothly; Therefore, can adopt method same as described above, the ring-back tone that is about to telephone is used for the method for wireless telephonic advertising.In addition, because special-purpose sub-district system radio telephone belongs to the individual, thereby can improve the convergence of advertising efficiency greatly.In other words, that use telephone is the different people with different interest, so its user usually is not the appropriate object of some advertisement.But with regard to sub-district system mobile radiotelephone, can adopt accurate database to select appropriate people's special advertisement, so can realize the efficient of higher advertising.Consider that radio telephone connects the calling subscriber and will be longer than telephone greatly with the time that the called subscriber exhausts, so can improve the efficient of utilizing the ring-back tone advertising to greatest extent radio telephone.
Claims (4)
1. method that adopts the ring-back tone advertising, this method comprise the steps: that the main dialing user switching system after receiving the dialing signal that is produced by the calling party telephone machine, discerns rear side phone number and called subscriber's telephone number;
Described called subscriber's telephone number is sent to the called party terminal switching system;
The main dialing user switching system is to being discerned receiving the ring-back tone that sends behind called subscriber's telephone number by the called party terminal switching system;
If described ring-back tone is a busy tone, then this busy tone is transmitted to the calling party telephone machine, if and described ring-back tone is the ring back tone that an expression call signal is sending to called subscriber's telephone set, then the membership information that is stored in the registration in the database is retrieved, checked whether rear side phone number is consistent with the member who registers in database; If through determining, the calling subscriber is not the member of registration, then sends described real ring back tone to the calling party telephone machine, and if through confirming, the calling subscriber is the member, then by selecting an advertisement ring-back tone of being scheduled in the ad storage device and sending to the calling party telephone machine; And if if send response signal or calling subscriber's interrupt call of called subscriber's phone by the called party terminal switching system, then finish the transmission of described advertisement ring-back tone.
2. according to the described method of utilizing the ring-back tone advertising of claim 1, it is characterized in that the memory system that stores described advertisement ring-back tone is by ROM, RAM, hard disk, or with tape that A/D converter is connected in select a kind of.
3. method of utilizing the ring-back tone advertising, this method comprises the steps:
The main dialing user switching system is discerned rear side phone number and called subscriber's telephone number after receiving the dialing signal that is produced by the calling party telephone machine;
The main dialing user switching system checks by rear side phone number and the registration membership information that is stored in the database are compared whether the calling subscriber is the member of registration;
The main dialing user switching system transmits called subscriber's telephone number and to the result of data library searching to the called party terminal switching system;
The called party terminal switching system is checked the state of called subscriber's telephone set; If the line is busy for the called subscriber, then the called party terminal switching system sends a busy tone to the main dialing user switching system; Otherwise the called party terminal switching system sends a call signal to called subscriber's telephone set; If the calling subscriber is not the member of registration, then the called party terminal switching system sends a ring back tone to the main dialing user switching system, if and the calling subscriber is the member of registration, then the called party terminal switching system is by selecting an advertisement ring-back tone and this ring-back tone is sent to the main dialing user switching system in the ad storage device; The main dialing user switching system sends the ring-back tone that receives to the calling party telephone machine; With
If, then finish the transmission of described advertisement ring-back tone if the called party terminal switching system sends response signal or calling subscriber's interrupt call of called subscriber's phone.
4. according to the described method of utilizing the ring-back tone advertising of claim 3, it is characterized in that the memory system that stores described advertisement ring-back tone is by ROM, RAM, hard disk, or with tape that A/D converter is connected in select a kind of.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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KR1019990005344A KR20000030035A (en) | 1999-02-18 | 1999-02-18 | Advertising Method using Ring-Back Tone |
KR5344/1999 | 1999-02-18 |
Publications (1)
Publication Number | Publication Date |
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CN1294811A true CN1294811A (en) | 2001-05-09 |
Family
ID=19574472
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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CN00800152A Pending CN1294811A (en) | 1999-02-18 | 2000-02-18 | Advertising method by using ring-back tone |
Country Status (8)
Country | Link |
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EP (1) | EP1078503A4 (en) |
JP (1) | JP2002537730A (en) |
KR (2) | KR20000030035A (en) |
CN (1) | CN1294811A (en) |
AU (1) | AU753459B2 (en) |
CA (1) | CA2329195A1 (en) |
RU (1) | RU2195081C2 (en) |
WO (1) | WO2000049793A1 (en) |
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- 2000-02-18 CN CN00800152A patent/CN1294811A/en active Pending
- 2000-02-18 JP JP2000600418A patent/JP2002537730A/en active Pending
- 2000-02-18 CA CA002329195A patent/CA2329195A1/en not_active Abandoned
- 2000-02-18 RU RU2000129526/09A patent/RU2195081C2/en not_active IP Right Cessation
- 2000-02-18 EP EP00905432A patent/EP1078503A4/en not_active Withdrawn
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Also Published As
Publication number | Publication date |
---|---|
RU2195081C2 (en) | 2002-12-20 |
WO2000049793A1 (en) | 2000-08-24 |
EP1078503A4 (en) | 2005-04-13 |
EP1078503A1 (en) | 2001-02-28 |
AU2697200A (en) | 2000-09-04 |
CA2329195A1 (en) | 2000-08-24 |
JP2002537730A (en) | 2002-11-05 |
KR20000030035A (en) | 2000-06-05 |
AU753459B2 (en) | 2002-10-17 |
KR20010042763A (en) | 2001-05-25 |
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