US7184529B1 - Method and system for connecting a subscriber to an advertiser prior to call completion - Google Patents
Method and system for connecting a subscriber to an advertiser prior to call completion Download PDFInfo
- Publication number
- US7184529B1 US7184529B1 US10/253,202 US25320202A US7184529B1 US 7184529 B1 US7184529 B1 US 7184529B1 US 25320202 A US25320202 A US 25320202A US 7184529 B1 US7184529 B1 US 7184529B1
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- United States
- Prior art keywords
- subscriber
- advertiser
- advertisement
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- telephone
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- Expired - Fee Related, expires
Links
- 280000442168 Telecommunications Network companies 0.000 claims abstract description 14
- 230000000881 depressing Effects 0.000 claims description 2
- 230000001934 delay Effects 0.000 abstract description 3
- 101710056036 SCP Proteins 0.000 description 4
- 239000000969 carriers Substances 0.000 description 4
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- 230000011664 signaling Effects 0.000 description 2
- 281000105329 Data Resources, Inc. companies 0.000 description 1
- 101710066540 PSTN Proteins 0.000 description 1
- 281000054579 Telcordia Technologies companies 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 230000001413 cellular Effects 0.000 description 1
- 238000006243 chemical reactions Methods 0.000 description 1
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Images
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/42017—Customized ring-back tones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services, time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04Q—SELECTING
- H04Q3/00—Selecting arrangements
- H04Q3/0016—Arrangements providing connection between exchanges
- H04Q3/0029—Provisions for intelligent networking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/14—Delay circuits; Timers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
- H04M2215/01—Details of billing arrangements
- H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
Abstract
Description
The present invention relates to connecting a subscriber to an advertiser prior to call completion in a telecommunications network.
In a typical telecommunications system, a subscriber dials a telephone number and waits for a ringing tone until the call is completed when the called party answers the telephone.
Often, a subscriber would prefer to hear information, such as an advertisement, while waiting for a telephone call to be completed. Such information might be paid for and provided by advertisers in exchange for reduced calling costs to the subscriber. For example, a new subscriber might need information on the location of local restaurants available in the subscriber's calling area. In addition, the subscriber may want the option to connect to the advertiser (e.g., to make a reservation at a restaurant) without finding and dialing the advertiser's telephone number. Accordingly, there is a need for a method and system to connect a telephone subscriber to an advertiser prior to call completion in a telecommunications network.
Embodiments of the present invention are directed to a method and system for connecting a subscriber to an advertiser prior to call completion in an intelligent telecommunications network. A subscriber telephone line is provisioned to receive advertisements which are stored in an originating switch in the telecommunications network. Once the subscriber dials a telephone number to call another party, the switch delays normal call processing and begins playing the advertisement to the subscriber. If the subscriber wishes to be connected to the advertiser, she may provide a predetermined input to the switch. The switch, upon receiving the predetermined input, retrieves routing information, including the telephone number associated with the advertiser, from a network component and connects the subscriber with the advertiser. If the subscriber does not wish to be connected to the advertiser, the subscriber may wait a predetermined period after playback of the advertisement to be automatically connected to the telephone number of the originally called party. In an alternative embodiment, the subscriber may cancel the advertisement during playback to be connected to the originally called party. The switches and network components in the telecommunications network may be advanced intelligent network (AIN) components.
These and other features and advantages, which characterize the present invention, will be apparent from a reading of the following detailed description and a review of the associated drawings. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention as claimed.
The following description of an embodiment of the present invention is made with reference to the above-described drawings wherein like numerals refer to like parts or components throughout the several figures. The present invention is directed to a method and system for connecting a subscriber to an advertiser prior to call completion in an intelligent telecommunications network.
Operating Environment
A plurality of central offices is provided in a typical public switched telephone network. As shown in
As shown in
Each piece of terminating equipment in the PSTN is preferably assigned a directory number. The term “directory number” is used herein in a manner consistent with its generally understood meaning of a number that is dialed or input by an originating party at an originating station to reach a terminating station associated with the directory number. A directory number, typically a ten digit number, is commonly referred to as a “telephone number” and may be assigned to a specific telephone line, such as the telephone line 18 shown in
Much of the intelligence, and the basis for many of the enhanced features of the network, resides in the local service control point (SCP) 42 that is connected to signal transfer point (STP) 34 via SS7 data link 44. As is known to those skilled in the art, service control points, such as the SCP 42, are physically implemented by relatively powerful fault tolerant computers. Among the functions performed by the service control points is maintenance of network databases used in providing enhanced services. Service control points, such as SCP 42, normally implement high volume routing services, such as call forwarding and 800 number translation and routing. They are also used for maintenance of and providing access to high volume databases for authorization of billing, such as credit card number validations. In most local exchange carrier networks, service control points are only used for data base look up and routing services that take place prior to the logical completion of the call, i.e., the provision of a ringing signal to the called subscriber line and ring back to the calling subscriber.
Additional devices for implementing advanced network functions within the AIN are provided by regional STPs (not shown) and regional SCPs (not shown). The STP 34 is connected to the SSPs via connections 36, 38 and 40. Both the regional SCPs and the local SCP 42, which represent a plurality of local SCPs distributed throughout the AIN, are connected via respective data links to the SMS 46. The SMS 46 provides a centralized platform for remotely programming the various SCPs of the AIN so that a coordinated information processing scheme may be implemented for the AIN.
The modern Advanced Intelligent Network also includes service nodes (SN) such as the service node 58. Those skilled in the art are familiar with service nodes, which are physically implemented by the same types of computers that embody the SCP 42. In addition to the computing capability and data base maintenance features, service nodes 58 use ISDN lines and may include DTMF signal recognition devices, tone generation devices, text to speech (TTS) voice synthesis devices and other voice or data resources. As shown in
The wireless network 150, such as a cellular network, comprises a mobile switching center (MSC) 52. The MSC 52 is a switch providing services and coordination between wireless users in the network 150 and external networks. The MSC 52 may be connected to the STP 34 to provide information to the wireline network and receive information from the wireline network. The MSC 52 also communicates with a wireless subscriber, such as wireless telephones 54 and 55. The wireless telephones 54 and 55 are also illustrative of other wireless computing devices, such as pagers and personal digital assistants.
In operation, the intelligent network elements of the AIN, as described above, communicate with each other via digital data messages transmitted over the network of digital data links. An SSP may be configured to interface with these network elements through the use of a trigger. A trigger in the network is an event associated with a particular subscriber line or call that causes the SSP to generate a data packet message to be sent to a service control point. In order to keep the processing of data and calls as simple and generic as possible at central office switches, such as SSP switches 12 and 14, a relatively small set of triggers are defined at the SSP switches for each call.
The message created by an SSP in response to the “firing” of a trigger is known as a “query” message. A query message opens a “transaction” and the SSP generally holds the communication until it receives a reply from an appropriate network element via the network of digital data links instructing the SSP 12 to take a certain action. If the SSP 12 receives no instructions within a certain amount of time, the SSP “times-out” and executes a default task for the communication. The reply to the query message may be a “conversation” message or a “response” message. Conversation messages allow for bi-directional exchanges between network elements while the transaction remains open. A “response” message closes the transaction opened by the query message, and usually instructs the SSP to route the held communication for connection with a terminating station. Query messages, conversation messages, and response messages are standard types of messages defined by the AIN protocol. The details of the AIN protocol are well known to those skilled in the art and will not be further described herein. For more information regarding the AIN protocol, see Bellcore Specification GR-1298-CORE Switching Systems Generic Requirements for AIN 0.1, which is incorporated herein by reference.
SSP 12 (the originating switch) also includes an advertising module 80 for storing and playing advertisements. Advertising module 80 may be a recording playback device for playing back recorded analog voice messages in digitized forms such as WAV or MP3 files. Although advertising module 80 is shown in
Operation
Having described an operating environment for the present invention with reference to
Referring then to
Once the originating switch has interpreted enough digits, it retrieves an advertisement to play over the subscriber's line at step 220 and delays the start of call processing (i.e., the switch waits to send the appropriate SS7 message to the SCP) at step 225. Call processing is delayed by the originating switch until the playing of the ad has been completed. As discussed above in reference to
At step 230, the advertisement is played to the subscriber during the delay in call processing. For example, the subscriber may be provided with an announcement from a local advertiser such as “While you are waiting to be connected, please consider visiting our wonderful restaurant in your area. If you would like to be connected to make a reservation, please press the pound key on your telephone keypad.”
At step 235, the originating switch waits to receive the keypad input requested from the subscriber. If the requested subscriber input is received (e.g., the subscriber presses the “#” key to connect to the advertiser), the originating switch sends a query message to SCP 42 requesting routing data associated with the advertiser at step 240. As discussed above in reference to
After the query message is sent to the SCP, the originating switch will continue to delay call processing until it receives a reply at step 245. In this embodiment, the reply may be a “response” message from the SCP instructing the originating switch to route the call to a telephone number associated with the advertiser. The routing information including the telephone number for the advertiser associated with the subscriber trigger may be stored in a database in the SCP. At step 250, the originating switch will route the call the advertiser.
Returning now to step 235, if no input is received from the subscriber within a predetermined period, the originating switch will “time out” and begin normal call processing at step 255 to connect the subscriber to the telephone number of the originally called party at step 260. In another embodiment, the subscriber may also have the option to cancel the advertisement during playback by depressing a key such as the * key on the telephone keypad. Once the advertisement has been canceled, the originating switch will begin normal call processing to connect the subscriber to the telephone number of the originally called party. The method 200 then ends at step 299.
Although various embodiments of the invention as described in
It will be apparent to those skilled in the art that various modifications and variations may be made in the present invention without departing from the scope or spirit of the invention. Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein.
Claims (16)
Priority Applications (1)
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US10/253,202 US7184529B1 (en) | 2002-09-24 | 2002-09-24 | Method and system for connecting a subscriber to an advertiser prior to call completion |
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US11/711,370 US7376223B2 (en) | 2002-09-24 | 2007-02-27 | Method and system for connecting a subscriber to an advertiser prior to call completion |
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