CN117994003A - Management system and method based on bank app customer drainage and digital marketing - Google Patents
Management system and method based on bank app customer drainage and digital marketing Download PDFInfo
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- CN117994003A CN117994003A CN202410191048.9A CN202410191048A CN117994003A CN 117994003 A CN117994003 A CN 117994003A CN 202410191048 A CN202410191048 A CN 202410191048A CN 117994003 A CN117994003 A CN 117994003A
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- 238000012795 verification Methods 0.000 claims abstract description 10
- 238000005457 optimization Methods 0.000 claims abstract description 9
- 238000006243 chemical reaction Methods 0.000 claims abstract description 7
- 238000007726 management method Methods 0.000 claims description 48
- 230000002452 interceptive effect Effects 0.000 claims description 3
- 230000003014 reinforcing effect Effects 0.000 description 9
- 238000004804 winding Methods 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 239000000428 dust Substances 0.000 description 3
- 239000012535 impurity Substances 0.000 description 2
- 230000002787 reinforcement Effects 0.000 description 2
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- 238000007405 data analysis Methods 0.000 description 1
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Abstract
The invention relates to the technical field of a bank client drainage management device, in particular to a management system and a method based on bank App client drainage and digital marketing, wherein the management system comprises a cooperation module, a binding module, a recommendation module, a credential conversion module, a marketing management terminal and a marketing optimization module, wherein the cooperation module is used for establishing a cooperation relation with an entity store in a bank App and generating a store information database; the binding module is used for binding the personal bank card account and receiving personalized recommendation based on geographic position, consumption habit and preference information; the recommendation module pushes targeted store coupons, discount information or point redemption activities to users; the marketing management terminal is used for being arranged in a store, so that a user can show a certificate in an App in a designated entity store for verification; the marketing optimization module is used for tracking the consumption behavior of the user.
Description
Technical Field
The invention relates to the technical field of bank client drainage management devices, in particular to a management system and method based on bank app client drainage and digital marketing.
Background
Management of bank APP customer drainage and digital marketing mainly aims at improving customer utilization rate and liveness of bank APP and improving service efficiency of banks and strategies of marketing effects; key components such as data analysis, personalized service, automatic marketing, user experience optimization and the like are generally included; the method aims to improve the digital marketing efficiency of banks, reduce the customer churn rate and improve the cross-selling success rate.
Traditional marketing means are most through modes such as advertisement or telephone promotion, and popularization efficiency is low to can give the user very poor use experience, and bank APP customer drainage and digital marketing are an efficient, accurate marketing mode, and it helps the bank to serve the customer better through utilizing modern information technology means, promotes market competition, but current bank APP customer drainage and digital marketing scheme is imperfect, and is not clear enough, and drainage effect is poor.
Disclosure of Invention
The invention aims to provide a management system and method based on bank APP customer drainage and digital marketing, and aims to solve the problems that the bank APP customer drainage and digital marketing scheme is not perfect enough, is not clear enough and has poor drainage effect.
In order to achieve the above object, in a first aspect, the present invention provides a management system based on a client drainage and digital marketing of a bank App, which comprises a cooperation module, a binding module, a recommendation module, a credential conversion module, a marketing management terminal and a marketing optimization module, wherein the cooperation module is used for establishing a cooperation relationship with an entity store in the bank App and generating a store information database; the binding module is used for authorizing and binding the personal bank card account by the bank App user and allowing the personal recommendation based on the geographic position, the consumption habit and the preference information to be received; the recommendation module is used for intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records and the position data of the user and the promotion information of the cooperative store; the certificate conversion module is used for converting the obtained coupons or points into certificates which can be used in an off-line manner through the virtual card coupon function in the bank App by the user; the marketing management terminal is used for being arranged in a store, so that a user can show a certificate in an App in a designated entity store for verification; the marketing optimization module is used for tracking the consumption behavior of the user in real time by the bank system, analyzing the data of the drainage effect and optimizing the follow-up recommendation strategy according to the data.
The recommendation module also provides an interactive map function, displays the positions of nearby physical shops participating in cooperation, and guides the user to navigate to the shops.
The recommendation module also provides online reservation service for consumers through the bank App, and the users can subscribe to store service and use the bank App to verify and pay after arriving at the store.
The marketing management terminal comprises a base, a rotating motor, a rotating disc, a plurality of infrared sensors, a fixed table, a sliding block, a limiting block, a screw rod, a driving motor, a threaded ring, a deflection seat, an operating table and a camera, wherein the rotating motor is fixed in the base; the rotary disc is fixed at the output end of the rotary motor; the infrared sensors are fixed on the side face of the base; the fixed table is fixed above the rotating disc; the sliding block is arranged in the fixed table in a sliding way; the limiting block is fixed on the outer side of the sliding block; the driving motor is fixed in the fixed table; the screw is fixed at the output end of the driving motor; the threaded ring is fixedly connected with the sliding block and is in threaded connection with the screw rod; the deflection seat is arranged above the sliding block; the operation table is arranged on the deflection seat; the camera is fixed on the operation table.
The deflection seat comprises a support seat, a support rod and a deflection motor, and the support seat is fixed on the sliding block; the deflection motor is fixed on one side of the supporting seat; the support rod is fixedly connected with the output end of the deflection motor and is fixedly connected with the operating platform.
The management system based on the bank app customer drainage and digital marketing further comprises a protection cover, and the protection cover is fixed on the outer side of the operation console.
The management system based on the bank app customer drainage and digital marketing also comprises two micro radars and a plurality of cushions; the two micro radars are fixed on two sides of the operation table; the plurality of cushion pads are fixed around the operating platform.
On the other hand, the management method based on the bank app customer drainage and the digital marketing is applied to the management system based on the bank app customer drainage and the digital marketing, and comprises the following steps: establishing a cooperative relation with an entity store in a bank App and generating a store information database; the bank App user authorizes to bind the personal bank card account and allows to receive personalized recommendation based on geographic position, consumption habit and preference information; intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records, the position data and the promotion information of the cooperative stores of the user; the user converts the obtained coupons or points into certificates which can be used off line through the virtual coupon function in the bank App; the user presents the certificate in the App at the appointed entity store for verification and marketing; the bank system tracks the consumption behavior of the user in real time, analyzes the data of the drainage effect, and optimizes the follow-up recommendation strategy accordingly.
The invention relates to a management system and a method based on bank App customer drainage and digital marketing, wherein the cooperation module is used for establishing a cooperation relationship with an entity store in a bank App and generating a store information database; the binding module is used for authorizing and binding the personal bank card account by the bank App user and allowing the personal recommendation based on the geographic position, the consumption habit and the preference information to be received; the recommendation module is used for intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records and the position data of the user and the promotion information of the cooperative store; the certificate conversion module is used for converting the obtained coupons or points into certificates which can be used in an off-line manner through the virtual card coupon function in the bank App by the user; the marketing management terminal is used for being arranged in a store, so that a user can show a certificate in an App in a designated entity store for verification; the marketing optimization module is used for tracking the consumption behavior of the user in real time by the bank system, analyzing the data of the drainage effect and optimizing the follow-up recommendation strategy according to the data.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a schematic structural diagram of a management system based on a banking app customer drainage and digital marketing according to a first embodiment of the present invention.
Fig. 2 is a cross-sectional view of a management system based on banking app customer drainage and digital marketing of a first embodiment of the present invention.
Fig. 3 is a partial enlarged view of detail a of fig. 2 of a management system based on banking app customer drainage and digital marketing of a first embodiment of the present invention.
Fig. 4 is a flowchart of a management method based on banking app customer drainage and digital marketing according to a second embodiment of the present invention.
Fig. 5 is a schematic structural diagram of a management system based on a banking app customer drainage and digital marketing according to a third embodiment of the present invention.
Fig. 6 is a cross-sectional view of a management system based on banking app customer drainage and digital marketing in accordance with a third embodiment of the present invention.
101-Base, 102-rotating motor, 103-rotary disk, 104-infrared inductor, 105-fixed table, 106-sliding block, 107-limited block, 108-screw, 109-driving motor, 110-threaded ring, 111-operation table, 112-camera, 113-supporting seat, 114-supporting rod, 115-deflection motor, 116-protecting cover, 117-micro radar, 118-buffer pad, 119-rotary table, 120-reinforcing ring, 121-reinforcing frame, 122-supporting block, 201-containing box, 202-rolling motor, 203-wire roller, 204-shielding curtain, 205-magnetic block and 206-magnetic strip.
Detailed Description
Embodiments of the present invention are described in detail below, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to like or similar elements or elements having like or similar functions throughout. The embodiments described below by referring to the drawings are illustrative and intended to explain the present invention and should not be construed as limiting the invention.
Referring to fig. 1 to 3, fig. 1 is a schematic structural diagram of a management system based on drainage and digital marketing of a client of a bank app according to a first embodiment of the present invention; FIG. 2 is a cross-sectional view of a management system based on banking app customer drainage and digital marketing of a first embodiment of the present invention; fig. 3 is a partial enlarged view of detail a of fig. 2 of a management system based on banking app customer drainage and digital marketing of a first embodiment of the present invention.
The invention provides a management system based on bank app customer drainage and digital marketing, which comprises: the system comprises a cooperation module, a binding module, a recommending module, a certificate converting module, a marketing management terminal and a marketing optimizing module, wherein the cooperation module is used for establishing a cooperation relationship with an entity store in a bank App and generating a store information database; the binding module is used for authorizing and binding the personal bank card account by the bank App user and allowing the personal recommendation based on the geographic position, the consumption habit and the preference information to be received; the recommendation module is used for intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records and the position data of the user and the promotion information of the cooperative store; the certificate conversion module is used for converting the obtained coupons or points into certificates which can be used in an off-line manner through the virtual card coupon function in the bank App by the user; the marketing management terminal is used for being arranged in a store, so that a user can show a certificate in an App in a designated entity store for verification; the marketing optimization module is used for tracking the consumption behavior of the user in real time by the bank system, analyzing the data of the drainage effect and optimizing the follow-up recommendation strategy according to the data; the recommendation module also provides an interactive map function, displays the positions of nearby entity stores participating in cooperation, and guides the user to navigate to the stores; the recommendation module also provides online reservation service to consumers through the bank App, and the users can subscribe to store service and use the bank App for verification and payment after arriving at the store.
The marketing management terminal comprises a base 101, a rotating motor 102, a rotating disk 103, a plurality of infrared sensors 104, a fixed table 105, a sliding block 106, a limiting block 107, a screw 108, a driving motor 109, a threaded ring 110, a deflection seat, an operating table 111, a camera 112, a protection cover 116, two micro radars 117, a plurality of buffer pads 118, a rotating table 119, a reinforcing ring 120, a reinforcing frame 121 and a plurality of supporting blocks 122, wherein the deflection seat comprises a supporting seat 113, a supporting rod 114 and a deflection motor 115.
In the present embodiment, the rotary electric machine 102 is fixed to the base 101; the rotating disk 103 is fixed at the output end of the rotating motor 102; a plurality of infrared sensors 104 are fixed on the side surface of the base 101; the fixed table 105 is fixed above the rotating disk 103; the sliding block 106 is slidably disposed in the fixed stage 105; the limiting block 107 is fixed on the outer side of the sliding block 106; the drive motor 109 is fixed in the fixed stage 105; the screw 108 is fixed at the output end of the driving motor 109; the threaded ring 110 is fixedly connected with the sliding block 106 and is in threaded connection with the screw 108; the deflection seat is arranged above the sliding block 106; the operation table 111 is disposed on the offset base; the camera 112 is fixed on the operation table 111; the base 101 is integrally supported, and the rotating motor 102 is used for driving the rotating disk 103 to rotate and adjusting the direction of the operating platform 111; the infrared sensors 104 are used for sensing the position of a user and controlling the rotating motor 102 to start and stop, the fixed table 105 is used for installing the sliding block 106 and the limiting block 107, the driving motor 109 is used for driving the screw 108 to rotate, the sliding block 106 is driven to slide up and down under the cooperation of the threaded ring 110, the height of the operating table 111 is adjusted, and the deflection seat has steering capability and is used for driving the operating table 111 to rotate up and down by an angle to adjust a pitch angle; the camera 112 is used for scanning and identifying the face, and further controlling the driving motor 109 and the deflection seat, and adjusting the height and the pitch angle so that the driving motor is more suitable for operation; identifying a position of a user station by the infrared sensor 104, and adjusting an angle of the operation table 111 in a horizontal plane; then, the camera 112 is used for recognizing the face, so that the height and the pitch angle are adjusted, the whole device is more intelligent, better service is provided for users, and the problems that the existing device is fixed in height and angle, and users with different heights are inconvenient to use are solved.
Wherein the supporting seat 113 is fixed on the sliding block 106; the deflection motor 115 is fixed at one side of the support base 113; the supporting rod 114 is fixedly connected with the output end of the deflection motor 115 and is fixedly connected with the operation table 111; the supporting seat 113 is used for installing the deflection motor 115, and the deflection motor 115 is used for driving the supporting rod 114 to rotate, so as to drive the operating platform 111 to adjust the pitching angle up and down.
Next, the protective cover 116 is fixed to the outside of the operation table 111; the protection cover 116 is used for protecting the screen of the operation table 111 and reducing the pollution of dust and other impurities to the screen.
Again, two micro radars 117 are fixed on both sides of the operation table 111; a plurality of the cushion pads 118 are fixed around the operation table 111; the two micro radars 117 are used for judging whether people exist on two sides or not, so that people are prevented from being bumped during rotation; the cushioning pads 118 are used to soften the corners of the console 111 to prevent the operator from being injured by impact during rotation.
Then, the rotary table 119 is fixed to the outside of the fixed table 105; the reinforcing ring 120 is rotatably provided at the outer side of the rotary table 119; the reinforcement frame 121 is fixed to the outer side of the reinforcement ring 120; the rotary table 119 is used for installing the reinforcing ring 120, the reinforcing ring 120 can only rotate relative to the rotary table 119, the adjustment angle of the driving motor 109 is not affected, and the reinforcing frame 121 below is used for improving the overall stability.
Finally, a plurality of the supporting blocks 122 are fixed below the base 101; the plurality of support blocks 122 form legs, which support the base 101.
In the use process, the base 101 is integrally supported, the rotating motor 102 is used for driving the rotating disc 103 to rotate, and the direction of the operating platform 111 is adjusted; the infrared sensors 104 are used for sensing the position of a user and controlling the rotating motor 102 to start and stop, the fixed table 105 is used for installing the sliding block 106 and the limiting block 107, the driving motor 109 is used for driving the screw 108 to rotate, the sliding block 106 is driven to slide up and down under the cooperation of the threaded ring 110, the height of the operating table 111 is adjusted, and the deflection seat has steering capability and is used for driving the operating table 111 to rotate up and down by an angle to adjust a pitch angle; the camera 112 is used for scanning and identifying the face, and further controlling the driving motor 109 and the deflection seat, and adjusting the height and the pitch angle so that the driving motor is more suitable for operation; the supporting seat 113 is used for installing the deflection motor 115, and the deflection motor 115 is used for driving the supporting rod 114 to rotate so as to drive the operating platform 111 to adjust the pitching angle up and down; the protecting cover 116 is used for protecting the screen of the operating platform 111 and reducing the pollution of dust and other impurities to the screen; the two micro radars 117 are used for judging whether people exist on two sides or not, so that people are prevented from being bumped during rotation; the cushioning pads 118 are used for softening the corners of the operation table 111 to avoid hurting people due to impact during rotation; identifying a position of a user station by the infrared sensor 104, and adjusting an angle of the operation table 111 in a horizontal plane; the rotary table 119 is used for installing the reinforcing ring 120, the reinforcing ring 120 can only rotate relative to the rotary table 119, the adjustment angle of the driving motor 109 is not affected, and the reinforcing frame 121 below is used for improving the overall stability; a plurality of the supporting blocks 122 form supporting legs for supporting the base 101; then, the camera 112 is used for recognizing the face, so that the height and the pitch angle are adjusted, the whole device is more intelligent, better service is provided for users, and the problems that the existing device is fixed in height and angle, and users with different heights are inconvenient to use are solved.
Referring to fig. 4, fig. 4 is a flowchart of a management method based on a client drainage and digital marketing of a banking app according to a second embodiment of the present invention.
On the basis of the first embodiment, the management method based on the bank app client drainage and the digital marketing is applied to the management system based on the bank app client drainage and the digital marketing, and comprises the following steps: establishing a cooperative relation with an entity store in a bank App and generating a store information database; the bank App user authorizes to bind the personal bank card account and allows to receive personalized recommendation based on geographic position, consumption habit and preference information; intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records, the position data and the promotion information of the cooperative stores of the user; the user converts the obtained coupons or points into certificates which can be used off line through the virtual coupon function in the bank App; the user presents the certificate in the App at the appointed entity store for verification and marketing; the bank system tracks the consumption behavior of the user in real time, analyzes the data of the drainage effect, and optimizes the follow-up recommendation strategy accordingly.
Referring to fig. 5 and 6, fig. 5 is a schematic structural diagram of a management system based on drainage and digital marketing of a client of a bank app according to a third embodiment of the present invention; fig. 6 is a cross-sectional view of a management system based on banking app customer drainage and digital marketing in accordance with a third embodiment of the present invention.
On the basis of the second embodiment, the management system based on bank app customer drainage and digital marketing of the invention further comprises a storage box 201, a winding motor 202, a line roller 203, a shielding curtain 204, a magnetic attraction block 205 and a magnetic attraction strip 206.
The storage box 201 is fixed on the outer side of the protection cover 116; the winding motor 202 is fixed on the outer side of the storage box 201; the wire roller 203 is fixedly connected with the output end of the winding motor 202 and is rotationally connected with the storage box 201; the shielding curtain 204 is provided on the wire roller 203; the storage box 201 is used for installing the winding motor 202 and the shielding curtain 204, the winding motor 202 is used for driving the wire roller 203 to rotate and driving the shielding curtain 204 to be released or wound, when the operation is finished, the shielding curtain 204 can be controlled to be released, the screen of the operation table 111 is shielded and protected, dust accumulation is avoided, and the satisfaction of users is improved.
The magnetic block 205 is fixed on one side of the shielding curtain 204; the magnetic strip 206 is fixed on the operation table 111; the magnetic block 205 is used for adsorbing the shielding curtain 204 to the magnetic strip 206, so as to complete temporary fixation of the shielding curtain 204 and improve shielding effect; and the released shade 204 can be pulled downward by gravity to completely cover the operation table 111.
The above disclosure is only a preferred embodiment of the present invention, and it should be understood that the scope of the invention is not limited thereto, and those skilled in the art will appreciate that all or part of the procedures described above can be performed according to the equivalent changes of the claims, and still fall within the scope of the present invention.
Claims (8)
1. A management system based on bank app customer drainage and digital marketing, which is characterized in that,
Comprises a cooperation module, a binding module, a recommendation module, a credential conversion module, a marketing management terminal and a marketing optimization module,
The cooperation module is used for establishing a cooperation relation with the entity store in the bank App and generating a store information database;
The binding module is used for authorizing and binding the personal bank card account by the bank App user and allowing the personal recommendation based on the geographic position, the consumption habit and the preference information to be received;
The recommendation module is used for intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records and the position data of the user and the promotion information of the cooperative store;
The certificate conversion module is used for converting the obtained coupons or points into certificates which can be used in an off-line manner through the virtual card coupon function in the bank App by the user;
the marketing management terminal is used for being arranged in a store, so that a user can show a certificate in an App in a designated entity store for verification;
the marketing optimization module is used for tracking the consumption behavior of the user in real time by the bank system, analyzing the data of the drainage effect and optimizing the follow-up recommendation strategy according to the data.
2. The bank app customer-based drainage and digital marketing management system of claim 1, wherein,
The recommendation module also provides an interactive map function, displays the positions of nearby physical shops participating in cooperation, and guides the user to navigate to the shops.
3. The bank app customer-based drainage and digital marketing management system of claim 2, wherein,
The recommendation module also provides online reservation service to consumers through the bank App, and the users can subscribe to store service and use the bank App for verification and payment after arriving at the store.
4. The bank app customer-based drainage and digital marketing management system of claim 3,
The marketing management terminal comprises a base, a rotating motor, a rotating disc, a plurality of infrared sensors, a fixed table, a sliding block, a limiting block, a screw rod, a driving motor, a threaded ring, a deflection seat, an operating table and a camera, wherein the rotating motor is fixed in the base; the rotary disc is fixed at the output end of the rotary motor; the infrared sensors are fixed on the side face of the base; the fixed table is fixed above the rotating disc; the sliding block is arranged in the fixed table in a sliding way; the limiting block is fixed on the outer side of the sliding block; the driving motor is fixed in the fixed table; the screw is fixed at the output end of the driving motor; the threaded ring is fixedly connected with the sliding block and is in threaded connection with the screw rod; the deflection seat is arranged above the sliding block; the operation table is arranged on the deflection seat; the camera is fixed on the operation table.
5. The banking app customer-drainage and digital marketing-based management system of claim 4, wherein,
The deflection seat comprises a support seat, a support rod and a deflection motor, and the support seat is fixed on the sliding block; the deflection motor is fixed on one side of the supporting seat; the support rod is fixedly connected with the output end of the deflection motor and is fixedly connected with the operating platform.
6. The banking app customer-drainage and digital marketing-based management system of claim 5,
The management system based on the bank app customer drainage and digital marketing further comprises a protection cover, and the protection cover is fixed on the outer side of the operation console.
7. The banking app customer-drainage and digital marketing-based management system of claim 6, wherein,
The management system based on the bank app customer drainage and digital marketing also comprises two micro radars and a plurality of cushions; the two micro radars are fixed on two sides of the operation table; the plurality of cushion pads are fixed around the operating platform.
8. A management method based on bank app customer drainage and digital marketing, which is applied to the management system based on bank app customer drainage and digital marketing according to any one of claims 1 to 7, and is characterized in that,
Comprising the following steps: establishing a cooperative relation with an entity store in a bank App and generating a store information database;
The bank App user authorizes to bind the personal bank card account and allows to receive personalized recommendation based on geographic position, consumption habit and preference information;
Intelligently generating and pushing targeted store coupons, discount information or point exchange activities to the user in the App according to the consumption records, the position data and the promotion information of the cooperative stores of the user;
the user converts the obtained coupons or points into certificates which can be used off line through the virtual coupon function in the bank App;
the user presents the certificate in the App at the appointed entity store for verification and marketing;
The bank system tracks the consumption behavior of the user in real time, analyzes the data of the drainage effect, and optimizes the follow-up recommendation strategy accordingly.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202410191048.9A CN117994003A (en) | 2024-02-21 | 2024-02-21 | Management system and method based on bank app customer drainage and digital marketing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202410191048.9A CN117994003A (en) | 2024-02-21 | 2024-02-21 | Management system and method based on bank app customer drainage and digital marketing |
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| CN117994003A true CN117994003A (en) | 2024-05-07 |
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| CN202410191048.9A Pending CN117994003A (en) | 2024-02-21 | 2024-02-21 | Management system and method based on bank app customer drainage and digital marketing |
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