CN117714776A

CN117714776A - Advertisement display method, system and device and electronic equipment

Info

Publication number: CN117714776A
Application number: CN202311528255.0A
Authority: CN
Inventors: 杨小双
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2023-11-16
Filing date: 2023-11-16
Publication date: 2024-03-15

Abstract

The embodiment of the invention provides an advertisement display method, an advertisement display system, an advertisement display device and electronic equipment, and relates to the technical field of advertisement delivery; the method can be applied to the server side and comprises the following steps: receiving an acquisition request aiming at a target video, wherein the acquisition request is sent by a screen-throwing receiving end; transmitting a plurality of sub-pictures obtained by splitting the advertisement pictures to a screen-throwing initiating terminal so that the screen-throwing initiating terminal displays each transmitted sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; sending a target video and screen throwing advertisement materials associated with advertisement pictures to a screen throwing receiving end; and when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content. Through the scheme, the diversified display of advertisements in the screen throwing scene can be realized.

Description

Advertisement display method, system and device and electronic equipment

Technical Field

The present invention relates to the field of advertisement delivery technologies, and in particular, to an advertisement display method, system, device, and electronic equipment.

Background

At present, when a user watches videos in a mobile terminal, such as a mobile phone, a tablet personal computer and the like, the mobile terminal can serve as a screen-throwing initiating terminal, and the videos played in the mobile phone are thrown to a screen-throwing receiving terminal, such as a television and the like, through a screen-throwing technology, so that the videos are played in the screen-throwing receiving terminal, and better watching experience is obtained. And the server side of the video can send advertisement materials provided by an advertiser, and the advertisement materials can be displayed before the video is played by the screen throwing receiving end, and the sent advertisement materials can be in the form of video and the like.

In the related art, after a mobile terminal sends a screen throwing instruction aiming at a screen throwing receiving end and a target video to be thrown to a server, the server can send the target video and advertisement materials to the screen throwing receiving end so that the screen throwing receiving end can display the advertisement materials before playing the target video, and meanwhile, the server can also send an associated link of the advertisement materials to the mobile terminal so as to attract a user to open the associated link and enter a commodity website page of a commodity promoted by the advertisement materials to purchase the commodity, thereby realizing advertisement conversion. However, the advertisement displaying method in the screen-throwing scene is single and has insufficient attraction, so that the advertisement conversion rate in the screen-throwing scene is low.

Therefore, how to realize diversified display of advertisements in a screen-throwing scene is a problem to be solved.

Disclosure of Invention

The embodiment of the invention aims to provide an advertisement display method, an advertisement display system, an advertisement display device and electronic equipment so as to improve advertisement conversion rate. The specific technical scheme is as follows:

in a first aspect of the present invention, there is provided an advertisement displaying method, applied to a server, the method including:

receiving an acquisition request aiming at a target video, wherein the acquisition request is sent by a screen-throwing receiving end; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

transmitting a plurality of sub-pictures obtained by splitting the advertisement picture to the screen-throwing initiating terminal so that the screen-throwing initiating terminal displays each transmitted sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the target video and the screen throwing advertisement materials associated with the advertisement pictures are sent to the screen throwing receiving end, so that the screen throwing receiving end displays the screen throwing advertisement materials and plays the target video;

After receiving a picture moving result sent by the screen throwing initiating terminal, determining the position of each sub-picture displayed after moving based on the picture moving result; wherein, the picture movement result includes: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

and when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content.

Optionally, the sending, to the screen capturing initiator, the advertisement content associated with the advertisement picture, so that the screen capturing initiator performs advertisement display based on the advertisement content, including:

and sending a link associated with the advertisement picture to the screen-throwing initiating terminal so that the screen-throwing initiating terminal displays an advertisement page corresponding to the link.

Optionally, the sending, to the screen-throwing initiating terminal, a plurality of sub-pictures obtained by splitting the advertisement picture, so that the screen-throwing initiating terminal displays each sent sub-picture, including:

Sending a plurality of sub-pictures obtained by splitting the advertisement pictures to a screen-throwing initiating terminal, so that the screen-throwing initiating terminal displays each sent sub-picture in different sub-regions of a designated display area respectively; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture.

In a second aspect of the present invention, an advertisement display method is also provided, which is applied to a video playing system; wherein, the video play system includes: a screen throwing initiating end and a screen throwing receiving end; the method comprises the following steps:

the screen throwing receiving end sends an acquisition request aiming at a target video to the server; the server side sends a plurality of sub-pictures obtained by splitting the advertisement pictures to the screen throwing initiating terminal, and sends the target video and screen throwing advertisement materials associated with the advertisement pictures to the screen throwing receiving terminal; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

The screen throwing initiating terminal receives a plurality of sub-pictures obtained by splitting the advertisement picture and then displays the received sub-pictures; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the screen throwing receiving end displays the screen throwing advertisement materials after receiving the target video and the screen throwing advertisement materials, and plays the target video;

the screen projection initiating terminal responds to the moving operation of the displayed first sub-picture to move the first sub-picture;

and the screen throwing initiating terminal receives the advertisement content which is sent by the server and is associated with the advertisement picture, and when judging that the position of each displayed sub-picture is the target position corresponding to the sub-picture, the screen throwing initiating terminal performs advertisement display based on the advertisement content.

Optionally, the presenting the received sub-pictures includes:

respectively displaying the received sub-pictures in different sub-areas of a designated display area; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture;

The moving the first sub-picture in response to the moving operation for the displayed first sub-picture includes:

in response to a move operation for the displayed first sub-picture, moving the first sub-picture into a first sub-region indicated by the move operation, and moving a second sub-picture in the first sub-region into a second sub-region in which the first sub-picture was located before moving.

In a third aspect of the present invention, an advertisement display system is provided, wherein the advertisement display system comprises a server, a screen-throwing initiating terminal and a screen-throwing receiving terminal;

the screen projection initiating terminal is used for sending a screen projection instruction aiming at the target video to the screen projection receiving terminal;

the screen projection receiving end is used for sending an acquisition request aiming at the target video to the server after receiving the screen projection instruction sent by the screen projection initiating end;

the server is used for sending a plurality of sub-pictures obtained by splitting the advertisement pictures to the screen throwing initiating terminal after receiving the acquisition request sent by the screen throwing receiving terminal; transmitting the target video and the screen-throwing advertisement materials associated with the advertisement pictures to the screen-throwing receiving end;

The screen throwing receiving end is used for receiving the target video sent by the server and screen throwing advertisement materials associated with the advertisement pictures; displaying the screen advertisement materials and playing the target video;

the screen throwing initiating terminal is used for receiving a plurality of sub-pictures which are sent by the server and are obtained by splitting the advertisement pictures; displaying each received sub-picture; responding to a moving operation for the displayed first sub-picture, and moving the first sub-picture for which the moving operation is aimed; sending a picture moving result to the server; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture; the picture movement result comprises: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

the server is also used for receiving the picture moving result sent by the screen throwing initiating terminal and determining the position of each sub-picture displayed after moving based on the picture moving result; when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal;

The screen throwing initiating terminal is also used for receiving the advertisement content sent by the screen throwing initiating terminal and carrying out advertisement display based on the advertisement content.

In a fourth aspect of the present invention, there is also provided an advertisement display device applied to a server, the device including:

the instruction receiving module is used for receiving an acquisition request aiming at a target video, which is sent by the screen-throwing receiving end; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

the picture sending module is used for sending a plurality of sub-pictures obtained by splitting the advertisement pictures to the screen-throwing initiating terminal so that the screen-throwing initiating terminal displays the sent sub-pictures; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the video sending module is used for sending the target video and the screen throwing advertisement materials associated with the advertisement pictures to the screen throwing receiving end so that the screen throwing receiving end can display the screen throwing advertisement materials and play the target video;

The position determining module is used for determining the positions of the sub-pictures displayed after the movement based on the picture movement result after receiving the picture movement result sent by the screen projection initiating terminal; wherein, the picture movement result includes: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

and the advertisement content sending module is used for sending advertisement content associated with the advertisement picture to the screen throwing initiating terminal when judging that the position of each sub-picture displayed by the screen throwing initiating terminal is the target position corresponding to the sub-picture, so that the screen throwing initiating terminal performs advertisement display based on the advertisement content.

In a fifth aspect of the present invention, an advertisement display device is provided and applied to a video playing system; wherein, the video play system includes: the device comprises a screen throwing initiating terminal and a screen throwing receiving terminal, wherein the device comprises:

the request sending module is used for sending an acquisition request aiming at the target video to the server by the screen throwing receiving end; the server side sends a plurality of sub-pictures obtained by splitting the advertisement pictures to the screen throwing initiating terminal, and sends the target video and screen throwing advertisement materials associated with the advertisement pictures to the screen throwing receiving terminal; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

The picture display module is used for displaying each received sub-picture after the screen throwing initiating terminal receives the plurality of sub-pictures obtained by splitting the advertisement picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the video playing module is used for displaying the screen throwing advertisement materials and playing the target video after the screen throwing receiving end receives the target video and the screen throwing advertisement materials;

the picture moving module is used for responding to the moving operation of the displayed first sub-picture by the screen projection initiating terminal and moving the first sub-picture;

the advertisement content display module is used for receiving the advertisement content which is sent by the server and is associated with the advertisement picture by the screen throwing initiating terminal, and carrying out advertisement display on the screen throwing initiating terminal based on the advertisement content when the position of each displayed sub-picture is judged to be the target position corresponding to the sub-picture.

In a sixth aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;

A memory for storing a computer program;

and the processor is used for realizing any one of the advertisement display methods when executing the programs stored in the memory.

In yet another aspect of the present invention, there is also provided a computer readable storage medium having a computer program stored therein, which when executed by a processor, implements any of the above-described advertisement presentation methods.

In yet another aspect of the invention, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform any of the advertising display methods described above.

The advertisement display method provided by the embodiment of the invention is applied to a server, and a plurality of sub-pictures obtained by splitting advertisement pictures are sent to a screen-throwing initiating terminal by receiving an acquisition request for a target video sent by a screen-throwing receiving terminal, so that the screen-throwing initiating terminal displays each sent sub-picture, and the screen-throwing initiating terminal moves the sub-picture when responding to the movement operation for any displayed sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: determining based on the position of the sub-picture in the advertisement picture; meanwhile, sending a target video and a screen throwing advertisement material associated with the advertisement picture to a screen throwing receiving end, so that the screen throwing receiving end displays the screen throwing advertisement material and plays the target video; after receiving the picture moving result sent by the screen-throwing initiating terminal, determining the position of each sub-picture displayed after moving based on the picture moving result, and sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content.

In the scheme, when the screen throwing initiating terminal performs screen throwing aiming at the screen throwing receiving terminal, advertisements are thrown to the screen throwing initiating terminal and the screen throwing receiving terminal, advertisements can be displayed at the two ends of the screen throwing initiating terminal and the screen throwing receiving terminal, in addition, a plurality of sub-images which are obtained by splitting advertisement pictures are sent to the screen throwing initiating terminal, at least one sub-image in each sub-image displayed in the screen throwing initiating terminal is not located at a target position corresponding to the sub-image, a user can be attracted to perform mobile operation on each displayed sub-image, and then after each sub-image moves to the corresponding target position, advertisement content associated with the advertisement image is sent to the screen throwing initiating terminal, so that the screen throwing initiating terminal performs advertisement display based on the advertisement content, interactivity of the screen throwing initiating terminal is fully utilized to display the advertisements, and the screen throwing initiating terminal can continuously display each sub-image while the normal playing of the target video is not influenced.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

FIG. 1 is a schematic flow chart of an advertisement display method according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of an advertisement picture according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of a designated display area according to an embodiment of the present invention;

FIG. 4 is a schematic flow chart of an advertisement displaying method according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of an advertisement display system according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of an advertisement display device according to an embodiment of the present invention;

FIG. 7 is a schematic diagram of another embodiment of an advertisement display device;

fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.

In order to improve the advertisement conversion rate, the embodiment of the invention provides an advertisement display method, an advertisement display system, an advertisement display device and electronic equipment.

The advertisement display method provided by the embodiment of the invention comprises the following steps:

transmitting a plurality of sub-pictures obtained by splitting the advertisement pictures to a screen-throwing initiating terminal so that the screen-throwing initiating terminal displays each transmitted sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: determining based on the position of the sub-picture in the advertisement picture;

the method comprises the steps of sending a target video and a screen throwing advertisement material associated with advertisement pictures to a screen throwing receiving end, so that the screen throwing receiving end displays the screen throwing advertisement material and plays the target video;

after receiving a picture moving result sent by a screen throwing initiating terminal, determining the position of each sub-picture displayed after moving based on the picture moving result; the picture moving result comprises the following steps: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

In this embodiment, the advertisement initiating terminal displays a plurality of sub-pictures obtained by splitting advertisement pictures, and at least one sub-picture in each sub-picture is not located at a target position corresponding to the sub-picture, so that a user can be attracted to move each displayed sub-picture, and further after each sub-picture moves to a corresponding target position, advertisement content associated with the advertisement picture is sent to the advertisement initiating terminal, so that the advertisement initiating terminal performs advertisement display based on the advertisement content, the interactivity of the advertisement initiating terminal is fully utilized to display advertisements, and the advertisement initiating terminal can continuously display each sub-picture while the normal playing of a target video by the advertisement receiving terminal is not affected, so that diversified display of advertisements in a advertisement scene is realized through the scheme.

The advertisement displaying method provided by the embodiment of the invention is described in detail below with reference to the accompanying drawings.

As shown in fig. 1, the advertisement displaying method provided by the embodiment of the invention may include the following steps:

s101, receiving an acquisition request for a target video sent by a screen-throwing receiving end; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

The embodiment can be applied to a screen projection scene, and the server can be a server for providing video services. The screen projection initiating terminal can be electronic equipment with a picture display function and a screen projection initiating function, such as a smart phone, a tablet personal computer and the like, and can also be computer program mobile equipment running in the electronic equipment. The screen receiving end can be an electronic device with a video playing function, such as a television.

Under the screen-throwing scene, the screen-throwing initiating terminal can establish connection with the screen-throwing receiving terminal by depending on a screen-throwing protocol, such as a DLNA (Digital Living Network Alliance ) screen-throwing protocol. When a user has a video screen-throwing demand, a screen-throwing instruction aiming at a target video to be thrown sent by a screen-throwing initiating terminal can be received, and the screen-throwing instruction can carry a URL (Uniform Resource Locator ) of the target video, so that a screen-throwing receiving terminal sends an acquisition request aiming at the target video to a server, and further the screen-throwing receiving terminal can receive the target video sent by the server and play the target video. The screen throwing initiating terminal can send a screen throwing instruction to the screen throwing receiving terminal and simultaneously send an advertisement acquisition request to the server, so that the server can split a plurality of sub-pictures obtained by splitting advertisement pictures and send advertisement contents to the server.

In this embodiment, the screen-throwing receiving end may be a television, in this case, in an implementation manner, a client end that performs information interaction with the server may be installed in the television, so that the television may directly receive the target video and the screen-throwing advertisement material sent by the server; in another implementation manner, the client side performing information interaction with the server side can be further installed in a television box, the television box is used as a medium for communicating with the server side, the target video and the screen advertisement materials sent by the server side are received, and then the target video and the screen advertisement materials are transmitted to the television for playing.

S102, sending a plurality of sub-pictures obtained by splitting the advertisement picture to a screen-throwing initiating terminal so that the screen-throwing initiating terminal displays each sent sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: determining based on the position of the sub-picture in the advertisement picture;

in this embodiment, the advertisement picture may be a picture representing an object to be promoted currently, for example, a photograph, a propaganda poster, etc. of the object to be pushed, and the object to be promoted currently may be an object to be promoted and introduced, such as a commodity. In this step, the advertisement picture may be split into a plurality of sub-pictures, as shown in fig. 2, and then the target positions corresponding to the sub-pictures are determined based on the positions of the sub-pictures in the advertisement picture, so that when the sub-pictures are displayed, each sub-picture can be combined into the advertisement picture before splitting under the condition that each sub-picture is located at the corresponding target position. For example, after splitting to obtain multiple sub-images, the position of each split sub-image relative to the advertisement picture may be recorded as the target position corresponding to the sub-image.

When the screen throwing initiating terminal displays each sub-picture, at least one sub-picture can be made not to be located at the corresponding target position of the sub-picture. In the actual processing, at least one sub-picture may be randomly selected before each sub-picture is displayed, and when displaying, for each sub-picture in the at least one sub-picture, the sub-picture may be displayed at a position different from the corresponding target position, for example, may be a random position other than the target position.

In one implementation manner, the sending, to the screen capturing initiator, the plurality of sub-pictures obtained by splitting the advertisement picture, so that the screen capturing initiator displays each sent sub-picture, may include:

sending a plurality of sub-pictures obtained by splitting the advertisement pictures to a screen-throwing initiating terminal, so that the screen-throwing initiating terminal respectively displays the sent sub-pictures in different sub-regions of a designated display area; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the designated display region is consistent with the relative position of the sub-picture in the advertising picture.

The specified display area may be an area for displaying a plurality of sub-pictures in the screen-casting initiating terminal. By way of example, the sub-regions of the designated display area described above may be as shown in FIG. 3. In this step, each sub-picture is displayed in a sub-region, and in this case, the position of each sub-picture that is displayed, that is, the relative position of the sub-region in which the sub-picture is located, in the designated display region. The target position corresponding to each sub-picture, namely the relative position of the sub-region corresponding to the sub-picture in the appointed display region, and the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture. For example, as shown in fig. 2, the relative position of the sub-picture 4 in the advertisement picture is row 2 and column 1, and the relative position of the sub-region corresponding to the sub-picture 4 in the designated display area is also row 2 and column 1, that is, the sub-region 4 in fig. 3.

When each sub-picture is displayed, at least two sub-pictures in each displayed sub-picture may not be located in the sub-region corresponding to the sub-picture, for example, sub-picture 4 in fig. 3 may be displayed in sub-region 1, and sub-picture 1 may be displayed in sub-region 4.

Therefore, in the screen throwing scene, the screen throwing initiating terminal can continuously display each sub-picture in the process of playing the target video by the screen throwing receiving terminal, so that the advantages of resident display and convenient operation of the screen throwing initiating terminal can be utilized, and the advertisement conversion rate is further improved.

S103, sending the target video and the screen throwing advertisement materials associated with the advertisement pictures to the screen throwing receiving end so that the screen throwing receiving end displays the screen throwing advertisement materials and plays the target video;

the above-mentioned screen-throwing advertisement materials can be in the form of video, picture and banner (banner) etc. The screen throwing receiving end can display the screen throwing advertisement materials before playing the target video after receiving the target video and the screen throwing advertisement materials, and the screen throwing receiving end is not limited to the target video.

At present, in the related art, advertisement materials are often only put in a screen-throwing receiving end under a screen-throwing scene, but are not put in a screen-throwing initiating end, or the same advertisement materials are put in the screen-throwing receiving end and the screen-throwing initiating end, so that the advantages that the screen-throwing initiating end can be resident for displaying and is convenient to operate are wasted. Therefore, in this embodiment, when receiving the screen-throwing instruction sent by the screen-throwing initiating terminal aiming at the screen-throwing receiving terminal and the target video, the target video may be sent to the screen-throwing receiving terminal, and simultaneously, the plurality of sub-pictures obtained by splitting the advertisement picture may be sent to the screen-throwing initiating terminal, so that the screen-throwing initiating terminal may continuously display each sub-picture in the process of playing the target video by the screen-throwing receiving terminal, and the user may perform a moving operation on the displayed sub-picture multiple times, so that the advertisement conversion rate may be further improved. And even if the put advertisement materials do not realize advertisement conversion finally, the knowledge of the users on the brand advertised by the advertisement materials can be enhanced, and the brand effect is enhanced. Therefore, for the video service side, the advertising will of the advertiser can be attracted more easily through the scheme, the overflow rate capability of the video service side to the advertisement is improved, and the advertising income is further improved.

Before each displayed sub-picture is moved to the target position corresponding to the sub-picture, the user can also directly close the page of the screen throwing initiating terminal for displaying each sub-picture at present. Or the user can also switch to a playing control page aiming at the target video so as to control the target video currently played by the screen throwing receiving end, and can also switch back to a page showing each sub-picture at any time, carry out moving operation on the displayed sub-picture, and jump to the advertisement page when each sub-picture is moved to the target position corresponding to the sub-picture.

S104, after receiving a picture moving result sent by a screen throwing initiating terminal, determining the position of each sub-picture displayed after moving based on the picture moving result; the picture moving result comprises the following steps: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

the moving operation may be an operation that a user moves the sub-picture displayed in the screen-throwing initiating terminal by means of a touch screen or the like. Under the condition that the screen throwing initiating terminal displays each sent sub-image on different sub-areas of the appointed display area respectively, the moving operation is the operation for changing the sub-area where the displayed sub-image is located, in this case, the first sub-image pointed by the moving operation can be moved to the first sub-area pointed by the moving operation, and the second sub-image in the first sub-area can be moved to the second sub-area where the first sub-image is located before moving. Still taking fig. 2 as an example, if the user performs a movement operation of moving the sub-image in the sub-area 1 to the sub-area 2, the sub-image to which the movement operation is directed is the sub-image in the sub-area 1, and the indicated sub-area is the sub-area 2, the sub-image in the sub-area 1 may be moved to the sub-area 2, and the sub-image in the sub-area 2 may be moved to the sub-area 1, that is, the positions of the sub-images in the sub-area 1 and the sub-area 2 are swapped.

After the screen-throwing initiating terminal responds to the moving operation aiming at any displayed sub-picture, a picture moving result can be generated, wherein the picture moving result can comprise the position of the sub-picture moved by the moving operation after moving, and the picture moving result can also comprise the position of each sub-picture after the screen-throwing initiating terminal responds to the moving operation. After the screen projection initiating terminal generates the picture moving result, the picture moving result can be sent to the server.

If the picture moving result only includes the moved position of the moved sub-picture, the server side may record in advance the position of each sub-picture sent, and after receiving the picture moving result, determine the sub-picture moved by the current moving operation and the moved position of the sub-picture according to the picture moving result, so as to modify the recorded position of the sub-picture into the moved position.

And S105, when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content.

The target position corresponding to each sub-picture can be recorded in the server in advance. And when each picture moving result sent by the screen throwing initiating terminal is received, the server side can firstly determine the position of each sub-picture displayed currently, and then sends advertisement content associated with the advertisement picture to the screen throwing initiating terminal when judging that the position of each sub-picture displayed by the screen throwing initiating terminal is the target position corresponding to the sub-picture.

In one implementation, the advertisement content may be the content of an advertisement page, which may be, for example, an HTML (Hyper Text Markup Language ) file. In another implementation manner, the advertisement content may also be a link associated with the advertisement picture, that is, the link associated with the advertisement picture is sent to the screen-throwing initiating terminal, so that the screen-throwing initiating terminal displays an advertisement page corresponding to the link.

After the advertisement page is displayed at the screen throwing initiating end, a user can browse information of commodities associated with the advertisement pictures in the advertisement page, and can purchase the commodities in the advertisement page, so that advertisement conversion is realized.

The method comprises the steps that a user is attracted to move each displayed sub-picture to a corresponding target position; and further, under the condition that the position of each displayed sub-picture is the target position corresponding to the sub-picture, the link of the advertisement page is sent to the screen-throwing initiating terminal, so that the screen-throwing initiating terminal displays the advertisement page corresponding to the link, the probability of the screen-throwing initiating terminal jumping to the advertisement page can be improved, and the advertisement conversion rate is further improved.

In addition, the advertisement content may further include a coupon link of the commodity, specifically, a time interval between a time when the screen-throwing initiating terminal starts to display each sub-picture and a time when the position of each sub-picture is the target position corresponding to the sub-picture may be detected, that is, a time spent by a user moving each sub-picture to the corresponding target position may be detected, and when the time interval is less than a preset time threshold, the coupon link of the commodity is sent to the screen-throwing initiating terminal, and the screen-throwing initiating terminal displays a page of the commodity coupon, so that the user may obtain the coupon, thereby giving the user a certain incentive to further improve the advertisement conversion rate.

In this embodiment, when the screen-throwing initiating terminal performs screen throwing for the screen-throwing receiving terminal, the screen-throwing initiating terminal and the screen-throwing receiving terminal are simultaneously thrown with advertisements, the two ends of the screen-throwing initiating terminal and the screen-throwing receiving terminal can simultaneously display advertisements, in addition, the screen-throwing initiating terminal displays a plurality of sub-pictures which are obtained by splitting advertisement pictures, at least one sub-picture in each sub-picture is not located at the corresponding target position of the sub-picture, a user can be attracted to perform mobile operation on each displayed sub-picture, and then after each sub-picture moves to the corresponding target position, advertisement content associated with the advertisement picture is sent to the screen-throwing initiating terminal, so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content, the interactivity of the screen-throwing initiating terminal is fully utilized, and the screen-throwing initiating terminal can continuously display each sub-picture while the screen-throwing receiving terminal normally plays the target video.

In another embodiment of the present invention, the advertisement presentation method may also be applied to a video playing system; the video playing system comprises: the method may include the following steps, as shown in fig. 4:

s401, a screen throwing receiving end sends an acquisition request aiming at a target video to a server; the method comprises the steps that a server sends a plurality of sub-pictures obtained by splitting advertisement pictures to a screen throwing initiating terminal, and the server sends target videos and screen throwing advertisement materials associated with the advertisement pictures to a screen throwing receiving terminal; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

s402, after receiving a plurality of sub-pictures obtained by splitting advertisement pictures, a screen-throwing initiating terminal displays the received sub-pictures; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: determining based on the position of the sub-picture in the advertisement picture;

each sub-picture sent by the display may include:

respectively displaying each sent sub-picture in different sub-areas of a designated display area; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture.

S403, after receiving the target video and the screen advertisement material, the screen advertisement material is displayed and the target video is played by the screen receiving end;

s404, the screen-throwing initiating terminal responds to the moving operation aiming at the displayed first sub-picture to move the first sub-picture;

the moving the first sub-picture for which the moving operation is performed in response to the moving operation for each of the displayed sub-pictures includes:

in response to a move operation for each of the presented sub-images, a first sub-image for which the move operation is directed is moved into a first sub-area indicated by the move operation, and a second sub-image in the first sub-area is moved into a second sub-area in which the first sub-image was located before the move.

S405, the screen throwing initiating terminal receives advertisement content which is sent by the service terminal and is associated with the advertisement pictures, and when the position of each displayed sub-picture is judged to be the target position corresponding to the sub-picture, advertisement display is carried out at the screen throwing initiating terminal based on the advertisement content.

In this step, the screen-throwing initiating terminal may generate a picture moving result in response to the moving operation for each displayed sub-picture, send the picture moving result to the server, and determine, by the server, whether the position of each displayed sub-picture is the target position corresponding to the sub-picture, and further, when the server determines that the position of each displayed sub-picture is the target position corresponding to the sub-picture, send advertisement content associated with the advertisement picture to the screen-throwing initiating terminal.

In another implementation manner, the server may further send the target position corresponding to each sub-picture to the screen-throwing initiating terminal, after the screen-throwing initiating terminal responds to the moving operation for each displayed sub-picture, the screen-throwing initiating terminal directly judges that the position of each displayed sub-picture is the target position corresponding to the sub-picture, and sends an advertisement content obtaining request to the server when the position of each displayed sub-picture is the target position corresponding to the sub-picture, so that the server sends advertisement content associated with the advertisement picture to the screen-throwing initiating terminal after receiving the advertisement content obtaining request.

In this embodiment, advertisements can be displayed at both ends of a screen-throwing initiating terminal and a screen-throwing receiving terminal, in addition, the screen-throwing initiating terminal displays multiple sub-images obtained by splitting advertisement pictures, and at least one sub-image in each sub-image is not located at a target position corresponding to the sub-image, so that a user can be attracted to move each displayed sub-image, and further after each sub-image moves to the corresponding target position, advertisement content associated with the advertisement picture is sent to the screen-throwing initiating terminal, so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content, interactivity of the screen-throwing initiating terminal is fully utilized to display the advertisements, and the screen-throwing initiating terminal can continuously display each sub-image while the screen-throwing receiving terminal normally plays target videos.

The embodiment of the invention also provides an advertisement display system, as shown in fig. 5, which comprises: a service end 501, a screen projection initiating end 502 and a screen projection receiving end 503;

a screen-throwing initiating terminal 502, configured to send a screen-throwing instruction for the target video to a screen-throwing receiving terminal 503;

the screen-throwing receiving end 503 is configured to send an acquisition request for the target video to the server 501 after receiving a screen-throwing instruction sent by the screen-throwing initiating end 502;

the server 501 is configured to send, to the screen-casting initiator 502, a plurality of sub-pictures obtained by splitting an advertisement picture after receiving an acquisition request sent by the screen-casting receiver 503; transmitting the target video and the screen-throwing advertisement materials associated with the advertisement pictures to a screen-throwing receiving end 503;

the screen-throwing receiving end 503 is configured to receive the target video sent by the server 501 and screen-throwing advertisement materials associated with the advertisement pictures; displaying the screen advertisement materials and playing the target video;

the screen-throwing initiating terminal 502 is configured to receive a plurality of sub-pictures obtained by splitting the advertisement picture sent by the service terminal 501; displaying each received sub-picture; responding to a moving operation for the displayed first sub-picture, and moving the first sub-picture for which the moving operation is aimed; and sends a picture movement result to the server 501; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture; the picture movement result comprises: after responding to the moving operation for any displayed sub-picture, the screen-throwing initiating terminal 502 moves the position of the sub-picture;

The server 501 is further configured to receive a picture movement result sent by the screen-throwing initiating end 502, and determine a position of each sub-picture displayed after movement based on the picture movement result; when judging that the position of each sub-picture displayed by the screen-throwing initiating terminal 502 is the target position corresponding to the sub-picture, sending advertisement content associated with the advertisement picture to the screen-throwing initiating terminal 502;

the screen-throwing initiating terminal 502 is further configured to receive the advertisement content sent by the screen-throwing initiating terminal 502, and perform advertisement display based on the advertisement content.

Optionally, the screen-dropping initiator 502 displays each received sub-picture, including:

the screen dropping initiating terminal 502 responds to the moving operation for the displayed first sub-picture to move the first sub-picture, and the method comprises the following steps:

Optionally, the advertising content includes a link associated with the advertising picture; the screen-throwing initiating terminal 502 is specifically configured to display an advertisement page corresponding to the link.

The embodiment of the invention also provides an advertisement display device, which is applied to a server, as shown in fig. 6, and comprises:

the request receiving module 601 is configured to receive an acquisition request for a target video sent by a screen-casting receiving end; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

the picture sending module 602 is configured to send, to the screen-casting initiating terminal, a plurality of sub-pictures obtained by splitting the advertisement picture, so that the screen-casting initiating terminal displays each sent sub-picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the video sending module 603 is configured to send the target video and the screen advertisement material associated with the advertisement picture to the screen receiving end, so that the screen receiving end displays the screen advertisement material and plays the target video;

The position determining module 604 is configured to determine, after receiving a picture movement result sent by the screen-casting initiating terminal, a position of each sub-picture displayed after movement based on the picture movement result; wherein, the picture movement result includes: after responding to the moving operation of any displayed sub-picture, the screen-throwing initiating terminal moves the position of the sub-picture;

and the advertisement content sending module 605 is configured to send advertisement content associated with the advertisement picture to the screen-throwing initiating terminal when it is determined that the position of each sub-picture displayed by the screen-throwing initiating terminal is the target position corresponding to the sub-picture, so that the screen-throwing initiating terminal performs advertisement display based on the advertisement content.

Optionally, the advertisement content sending module 605 is specifically configured to send a link associated with the advertisement picture to the screen capturing initiator, so that the screen capturing initiator displays an advertisement page corresponding to the link.

Optionally, the picture sending module 602 is specifically configured to send, to the screen capturing initiator, a plurality of sub-pictures obtained by splitting an advertisement picture, so that the screen capturing initiator displays each sent sub-picture in a different sub-region of a designated display region; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture.

The embodiment of the invention also provides an advertisement display device which is applied to the video playing system; wherein, the video play system includes: the device comprises a screen-throwing initiating terminal and a screen-throwing receiving terminal, as shown in fig. 7, and comprises:

a request sending module 701, configured to send, by the screen-casting receiving end, an acquisition request for a target video to a server; the server side sends a plurality of sub-pictures obtained by splitting the advertisement pictures to the screen throwing initiating terminal, and sends the target video and screen throwing advertisement materials associated with the advertisement pictures to the screen throwing receiving terminal; the target video is a video to be projected by the projection initiating terminal aiming at the projection receiving terminal;

the picture display module 702 is configured to display each received sub-picture after the screen-casting initiating terminal receives the plurality of sub-pictures obtained by splitting the advertisement picture; at least one sub-picture in each displayed sub-picture is not positioned at the corresponding target position of the sub-picture; the target position corresponding to each sub-picture is: a determination based on a location of the sub-picture in the advertising picture;

the video playing module 703 is configured to display the screen-throwing advertisement material after the screen-throwing receiving end receives the target video and the screen-throwing advertisement material, and play the target video;

The picture moving module 704 is configured to respond to a moving operation for the displayed first sub-picture by using the screen projection initiating terminal, and move the first sub-picture;

the advertisement content display module 705 is configured to receive, by the screen capturing initiator, advertisement content associated with the advertisement picture sent by the server, and perform advertisement display at the screen capturing initiator based on the advertisement content when it is determined that the position of each displayed sub-picture is the target position corresponding to the sub-picture.

Optionally, the picture display module 702 is specifically configured to display each sent sub-picture in different sub-areas of the designated display area; at least two sub-pictures in each displayed sub-picture are not located in the sub-region corresponding to the sub-picture; the relative position of the sub-region corresponding to each sub-picture in the appointed display region is consistent with the relative position of the sub-picture in the advertisement picture;

the picture moving module 704 is specifically configured to, in response to a moving operation for the displayed first sub-picture, move the first sub-picture into a first sub-area indicated by the moving operation, and move a second sub-picture in the first sub-area into a second sub-area in which the first sub-picture was located before moving.

The embodiment of the present invention further provides an electronic device, as shown in fig. 8, including a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete communication with each other through the communication bus 804,

a memory 803 for storing a computer program;

the processor 801 is configured to implement the advertisement presentation method according to any one of the above embodiments when executing the program stored in the memory 803.

The communication bus mentioned by the above terminal may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.

The communication interface is used for communication between the terminal and other devices.

The memory may include random access memory (Random Access Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.

The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processor, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

In yet another embodiment of the present invention, a computer readable storage medium is provided, in which a computer program is stored, the computer program implementing the advertisement presentation method according to any one of the above embodiments when executed by a processor.

In yet another embodiment of the present invention, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform the advertisement presentation method of any of the above embodiments.

In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present invention, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.

It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.

The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.

Claims

1. An advertisement presentation method, which is applied to a server, the method comprising:

2. The method of claim 1, wherein the sending the advertisement content associated with the advertisement picture to the screen-casting initiating terminal to cause the screen-casting initiating terminal to perform advertisement presentation based on the advertisement content comprises:

3. The method according to claim 1, wherein the sending, to the screen-casting initiator, the plurality of sub-pictures obtained by splitting the advertisement picture, so that the screen-casting initiator displays each sent sub-picture, includes:

4. An advertisement display method is characterized by being applied to a video playing system; wherein, the video play system includes: a screen throwing initiating end and a screen throwing receiving end; the method comprises the following steps:

5. The method of claim 4, wherein the presenting the received sub-pictures comprises:

6. An advertising display system, comprising: the system comprises a server, a screen throwing initiating terminal and a screen throwing receiving terminal;

7. An advertising display device, for application to a server, the device comprising:

8. An advertisement display device is characterized by being applied to a video playing system; wherein, the video play system includes: the device comprises a screen throwing initiating terminal and a screen throwing receiving terminal, wherein the device comprises:

9. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;

A memory for storing a computer program;

a processor for carrying out the method steps of any one of claims 1-3 or 4-5 when executing a program stored on a memory.

10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored therein a computer program which, when executed by a processor, implements the method steps of any of claims 1-3 or 4-5.