CN117635175B - Block chain-based one-object one-code anti-counterfeiting traceability anti-channeling intelligent digital marketing method - Google Patents
Block chain-based one-object one-code anti-counterfeiting traceability anti-channeling intelligent digital marketing method Download PDFInfo
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Abstract
The invention discloses a blockchain-based and one-object one-code anti-counterfeiting traceability anti-channeling intelligent digital marketing method, which particularly relates to the field of one-object one-code marketing, and provides a one-object one-code intelligent digital marketing method, wherein on the basis of two-dimensional codes, an object one-code application is combined with a logistics management system to carry out coding management on the minimum unit of an enterprise product, information such as a sales area is loaded on the codes, the codes on the product are recorded through code scanning, the product circulation link is tracked, the commodity information interconnection interaction among manufacturers, distributors and consumers is realized, and the channeling phenomenon is monitored in real time; and through manual auditing and automatic anti-channeling, anti-channeling inspection is carried out from two directions, and according to the proposed anti-channeling product identification method, the accuracy and timeliness of product anti-channeling are realized, the anti-channeling pursuit time is greatly shortened, and the cost for anti-channeling is reduced.
Description
Technical Field
The invention relates to the field of one-object one-code marketing, in particular to an intelligent digital marketing method based on blockchain and one-object one-code anti-counterfeiting tracing and channeling prevention.
Background
"one-thing-one-code" is a concept that is becoming more popular in commodity management and marketing strategies, which involves assigning a unique identification code, typically a two-dimensional code or RFID tag, to each product unit. This technique can track each step of the product from production to consumption, while providing the consumer with an opportunity to interact with the brand. The following are some key technologies behind "one-thing one-code" intelligent digital marketing:
aiming at the defects of the existing anti-counterfeiting tracing and channeling-preventing technology, the method has the following defects:
(1) With lot tracking, this means that only lot level can be tracked, but not individual products, if one product in a lot is problematic, the entire lot may need to be recalled, resulting in inefficiency and increased cost;
(2) A blowby can simply carry or transfer the same batch of goods in batches to another area or channel for sale, because all goods share the same identification code and cannot track a single product, the blowby can transfer the product from one place to another without being aware; because the whole batch of commodities share one identifier, when part of commodities are in channel conflict, if a large number of commodities are scanned and recorded in an unauthorized sales channel or area, the channel conflict behavior is difficult to discover in time, and the tracking cost is high;
(3) Different products share the same code, so that a counterfeiter can imitate the whole batch of products by copying one code;
(4) The consumers cannot inquire the specific information of the products, such as the production date, raw material sources and the like, so that the confidence and satisfaction of the consumers are reduced.
Disclosure of Invention
The invention aims to solve the problem that the anti-counterfeiting tracing and anti-channeling functions of products cannot be embodied in place in the existing one-object one-code product digital marketing strategy, and provides an intelligent digital marketing method based on blockchain and one-object one-code anti-counterfeiting tracing and anti-channeling.
The intelligent digital marketing method based on blockchain and one-code anti-counterfeiting and source tracing and channeling prevention comprises a manual auditing step, wherein the manual auditing step comprises the following substeps:
s101, an inspector scans an auditing two-dimensional code outside a product, an anti-channeling system receives a response request of product auditing two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the inspector scanning the product and matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not;
s102, when the anti-channeling system identifies a channel conflict product, recording and feeding back channel conflict product information, wherein the channel conflict product information comprises one or more of category information, channel conflict distributor information, product delivery area information, channel conflict area information and channel conflict area information;
s103, the anti-channeling system carries out performance rewards on the inspectors of the scanned products according to the number of the scanned and identified channeling products;
when the manual auditing step is carried out, the method further comprises the step S100 of uploading identity information and current position information by an auditing member, wherein the anti-channeling system establishes an auditing path and auditing product position points in the area according to the current position information of the auditing member, and the auditing member performs point-by-point auditing according to the established auditing path and auditing product position points.
Further, the method also comprises an automatic channeling prevention step, wherein the automatic channeling prevention step comprises the following substeps:
s201, a consumer scans a commodity two-dimensional code in a product, the anti-channeling system receives a response request of product commodity two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the consumer of the scanned product, matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not;
s202, when the anti-channeling system identifies the channeling product, recording and feeding back the information of the channeling product, wherein the information of the channeling product at least comprises one of category information, information of a channel-fleed goods distributor, information of a product delivery area, information of a channel-fleed goods area, information of a distributor, information of a product delivery area and information of a channel-fleed goods area.
Further, in the step S101, it is identified whether the product is a blow-by product, which specifically includes the following sub-steps:
s1011, matching the anti-channeling system according to the product delivery area information of the scanned product and the position information of an inspector scanning the product, and classifying the unmatched result as a channeling-like product;
s1012, extracting scanning records of the similar channel conflict products, and calculating the retention time of the channel conflict area;
s1013, extracting the class information of the class of the goods in the area, and collecting the goods in the quantity of the class of goods in the area according to the class information by the anti-channeling system;
s1014, judging whether the product is a blow-by product according to the retention time of the blow-by area and the blow-by quantity.
Further, the step S1012 specifically includes the following sub-steps:
s10121, extracting a scanning record of the type of the goods-fleeing product, wherein the scanning record comprises delivery area scanning time information and goods-fleeing area scanning time information, calculating a goods-fleeing time value according to the delivery area scanning time information and the goods-fleeing area scanning time information of the type of the goods-fleeing product, and calculating a goods-fleeing distance value according to the delivery area information and the position information of an inspector scanning the product of the type of the goods-fleeing product;
s10122, calculating a travel time value of the type of the blow-by products from the product delivery area to the scanned product area according to the blow-by distance value, and calculating the retention time of the blow-by area of the type of the blow-by products according to the blow-by time value-travel time value.
Further, the step S1013 specifically includes the following substeps:
s10131, extracting the class information of the class of the channel conflict products, identifying the class information by the channel conflict system, and traversing the database to acquire the channel conflict information of the class of the products;
s10132, extracting a blow-by region of the product with similar blow-by, screening the product with similar blow-by region according to the blow-by region, and selecting the products with the same blow-by region;
s10133, counting the number of the cross goods after screening.
Further, the step S1014 specifically includes the following sub-steps:
s10141, respectively giving weight values to the retention time of the channeling areas and the quantity of the channeling;
s10142, calculating a fleeing score through a formula, wherein the specific mode is as follows:
；
wherein the saidIndicating a fleeing score, said +.>Weight value representing hold-up time of a region of a blow-by, said +.>Indicating the quantity of fleeing, said +.>Representing the maximum value of the retention time of the set channeling area, said +.>Weight value representing the number of blowby goods, said +.>Indicating the quantity of fleeing, said +.>A maximum value indicating the set quantity of the blowby;
s10143, judging whether the channeling score exceeds a threshold value, if so, the channeling product is a channeling product, and if not, the channeling product is a non-channeling product.
Further, the method also comprises an anti-counterfeiting step: the consumer obtains the anti-fake information of product through scanning the inside commodity two-dimensional code of product, anti-fake information includes: one or more of anti-counterfeiting ID information, supplier information, production date information, batch number information, quality guarantee period information and production flow information.
Further, the anti-counterfeiting step further comprises the step of judging the authenticity of the product, and specifically comprises the following substeps:
s301, extracting commodity two-dimensional code scanning frequency information of a product;
s302, judging whether the product is true or false according to the commodity two-dimensional code scanning frequency information and a set threshold value, and judging that the product is not a fake product when the commodity two-dimensional code scanning frequency exceeds the set threshold value;
s303, extracting the product position information of the fake product, sending alarm information, and disabling the commodity two-dimensional code anti-counterfeiting permission of the fake product.
Further, the method also comprises a tracing step: the consumer obtains the traceability information of the product by scanning the commodity two-dimension code inside the product, and the traceability information comprises: raw material supply information, production information, processing information, transportation information, warehouse information, and sales information.
The beneficial effects of the invention are as follows:
(1) The invention combines a logistics management system on the basis of two-dimension codes, adopts one-object one-code application to carry out code management on the minimum unit of the enterprise product, carries out information loading such as sales area and the like on the code, tracks the code on the product through code scanning record, monitors the circulation link of the product, realizes commodity information interconnection interaction among manufacturers, distributors and consumers, and monitors the channeling phenomenon in real time;
(2) According to the method, the two groups are subjected to anti-channeling inspection through manual audit and automatic anti-channeling, the accuracy and timeliness of product anti-channeling are realized according to the method for identifying the anti-channeling products, the time for pursuing anti-channeling is greatly shortened, and the cost for anti-channeling is reduced;
(3) The invention collects and uploads information from raw materials (suppliers, production date, batch number and quality guarantee period) to production and processing technological processes (each link from raw materials to finished products), realizes the recording of key information, generates two-dimensional codes (dynamic encryption technology), and realizes anti-counterfeiting from the software system level;
the invention is convenient for consumers to scan codes and inquire commodity information through tracing the information acquisition and input of the whole period management of the product.
Drawings
FIG. 1 is a block diagram of a block chain and one-object one-code based anti-counterfeiting traceability anti-channeling intelligent digital marketing method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a terminal device based on a blockchain and one-object one-code anti-counterfeiting traceability anti-channeling intelligent digital marketing method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a product for implementing a blockchain-based and one-object one-code anti-counterfeit traceability anti-channeling intelligent digital marketing method according to an embodiment of the present invention.
Detailed Description
The technical solution of the present invention will be described in further detail with reference to the accompanying drawings, but the scope of the present invention is not limited to the following description.
For the purpose of making the technical solution and advantages of the present invention more apparent, the present invention will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the particular embodiments described herein are illustrative only and are not intended to limit the invention, i.e., the embodiments described are merely some, but not all, of the embodiments of the invention. The components of the embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the invention, as presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be made by a person skilled in the art without making any inventive effort, are intended to be within the scope of the present invention. It is noted that relational terms such as "first" and "second", and the like, are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.
The features and capabilities of the present invention are described in further detail below in connection with the examples.
As shown in fig. 1, the blockchain-based and one-code anti-counterfeiting and source-tracing anti-channeling intelligent digital marketing method comprises a manual auditing step, wherein the manual auditing step comprises the following sub-steps:
s101, an inspector scans an auditing two-dimensional code outside a product, an anti-channeling system receives a response request of product auditing two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the inspector scanning the product and matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not; specifically, the inspector scans the two-dimensional code on the product, and the two-dimensional code contains key information of the product, such as a shipping area, production information and the like. The system extracts the information and matches the information with the position information of the auditor to determine whether the product is in a proper sales channel and region;
s102, when the anti-channeling system identifies a channel conflict product, recording and feeding back channel conflict product information, wherein the channel conflict product information comprises one or more of category information, channel conflict distributor information, channel conflict area information, product delivery area information and channel conflict area information; in particular, if the system identifies that the product is a blow-by, detailed blow-by information may be recorded and provided, which information (e.g., the blow-by dealer, the blow-by location, etc.) may assist the brand or manufacturer in taking appropriate action, such as taking legal action, improving distribution strategies, etc.;
s103, the anti-channeling system carries out performance rewards on the inspectors of the scanned products according to the number of the scanned and identified channeling products; specifically, to encourage the inspector to actively discover the products of the blow-by, the system may give a certain incentive based on the number of products of the blow-by they identify. Not only does this increase the enthusiasm of the inspector, but also increases the probability of identifying the blow-by products;
when the manual auditing step is carried out, the method further comprises the step S100 of uploading identity information and current position information by an auditing member, wherein the anti-channeling system establishes an auditing path and auditing product position points in the area according to the current position information of the auditing member, and the auditing member performs point-by-point auditing according to the established auditing path and auditing product position points. Specifically, in order to ensure the action path and recognition capability of the auditor, the accuracy of the auditing behavior is ensured. The system establishes an auditing path and a product position point for the auditing member according to the position of the auditing member, so that the auditing member can efficiently work.
Further, the method also comprises an automatic channeling prevention step, wherein the automatic channeling prevention step comprises the following substeps:
s201, a consumer scans a commodity two-dimensional code in a product, the anti-channeling system receives a response request of product commodity two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the consumer of the scanned product, matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not;
s202, when the anti-channeling system identifies the channeling product, recording and feeding back the information of the channeling product, wherein the information of the channeling product at least comprises one of category information, information of a channel-fleed goods distributor, information of a product delivery area, information of a channel-fleed goods area and information of a channel-fleed goods area.
Further, in the step S101, it is identified whether the product is a blow-by product, which specifically includes the following sub-steps:
s1011, matching the anti-channeling system according to the product delivery area information of the scanned product and the position information of an inspector scanning the product, and classifying the unmatched result as a channeling-like product;
s1012, extracting scanning records of the similar channel conflict products, and calculating the retention time of the channel conflict area;
s1013, extracting the class information of the class of the goods in the area, and collecting the goods in the quantity of the class of goods in the area according to the class information by the anti-channeling system;
s1014, judging whether the product is a blow-by product according to the retention time of the blow-by area and the blow-by quantity.
Further, the step S1012 specifically includes the following sub-steps:
s10121, extracting a scanning record of the type of the goods-fleeing product, wherein the scanning record comprises delivery area scanning time information and goods-fleeing area scanning time information, calculating a goods-fleeing time value according to the delivery area scanning time information and the goods-fleeing area scanning time information of the type of the goods-fleeing product, and calculating a goods-fleeing distance value according to the delivery area information and the position information of an inspector scanning the product of the type of the goods-fleeing product;
s10122, calculating a travel time value of the type of the blow-by products from the product delivery area to the scanned product area according to the blow-by distance value, and calculating the retention time of the blow-by area of the type of the blow-by products according to the blow-by time value-travel time value.
Further, the step S1013 specifically includes the following substeps:
s10131, extracting the class information of the class of the channel conflict products, identifying the class information by the channel conflict system, and traversing the database to acquire the channel conflict information of the class of the products;
s10132, extracting a blow-by region of the product with similar blow-by, screening the product with similar blow-by region according to the blow-by region, and selecting the products with the same blow-by region;
s10133, counting the number of the cross goods after screening.
Further, the step S1014 specifically includes the following sub-steps:
s10141, respectively giving weight values to the retention time of the channeling areas and the quantity of the channeling;
s10142, calculating a fleeing score through a formula, wherein the specific mode is as follows:
；
wherein the saidIndicating a fleeing score, said +.>Weight value representing hold-up time of a region of a blow-by, said +.>Indicating the quantity of fleeing, said +.>Representing the maximum value of the retention time of the set channeling area, said +.>Weight value representing the number of blowby goods, said +.>Indicating the quantity of fleeing, said +.>A maximum value indicating the set quantity of the blowby;
s10143, judging whether the channeling score exceeds a threshold value, if so, the channeling product is a channeling product, and if not, the channeling product is a non-channeling product.
Further, the method also comprises an anti-counterfeiting step: the consumer obtains the anti-fake information of product through scanning the inside commodity two-dimensional code of product, anti-fake information includes: one or more of anti-counterfeiting ID information, supplier information, production date information, batch number information, quality guarantee period information and production flow information.
Further, the anti-counterfeiting step further comprises the step of judging the authenticity of the product, and specifically comprises the following substeps:
s301, extracting commodity two-dimensional code scanning frequency information of a product;
s302, judging whether the product is true or false according to the commodity two-dimensional code scanning frequency information and a set threshold value, and judging that the product is not a fake product when the commodity two-dimensional code scanning frequency exceeds the set threshold value;
s303, extracting the product position information of the fake product, sending alarm information, and disabling the commodity two-dimensional code anti-counterfeiting permission of the fake product.
Further, the method also comprises a tracing step: the consumer obtains the traceability information of the product by scanning the commodity two-dimension code inside the product, and the traceability information comprises: raw material supply information, production information, processing information, transportation information, warehouse information, and sales information.
Further, as a preferred implementation manner of the embodiment, a one-object one-code intelligent digital marketing system based on private domain and anti-counterfeiting tracing and channeling prevention is provided, which comprises:
the anti-channeling system is used for carrying out coding management on the minimum unit of the enterprise product by combining a logistics management system on the basis of the two-dimension code, carrying out information loading on sales areas and the like by adopting one-object one-code application, tracking the codes on the products through code scanning records, monitoring the circulation links of the products, realizing commodity information interconnection interaction among manufacturers, distributors and consumers, and monitoring channeling in real time;
the anti-counterfeiting system is used for collecting and uploading information from raw materials (suppliers, production dates, batch numbers and quality guarantee periods) to production and processing technological processes (each link from raw materials to finished products), recording key information is achieved, a two-dimensional code (dynamic encryption technology) is generated, and anti-counterfeiting is achieved from the software system level;
the tracing system is used for carrying out full-period management on the product, collecting and inputting information, and facilitating code scanning and commodity information inquiry of consumers; including raw material supply, production, processing, smoothness, including transportation, storage, and sales;
wherein, the anti-channeling system further comprises:
the manual auditing subsystem is used for scanning two-dimensional codes outside products after an inspector enters the anti-channeling system to finish identity registration, and the subsystem is matched with a delivery area of the inspected products according to the position information of the inspector to automatically identify whether the products are channeling, so that the functions of binding with the two-dimensional codes, managing the products, building an inspector system, formulating a channeling mechanism, carrying out data statistics, analyzing and reporting advanced channeling data, analyzing and reporting large channeling data, carrying out a thermodynamic diagram of the channeling data, carrying out a channeling circuit diagram and the like are realized;
the automatic anti-channeling subsystem is used for a consumer to scan a two-dimensional code in a product to acquire the current location of the consumer, and the verification product delivery area is automatically matched with the current location, so that the system automatically identifies whether the product is channeling, and the functions of binding the two-dimensional code, product management, docking of a marketing system, formulating a channeling mechanism, data statistics, advanced channeling data analysis reports, channeling big data analysis reports, channeling data thermodynamic diagrams, channeling line diagrams and the like are realized.
Further, the manual audit subsystem further includes:
the code scanning unit is used for recording an auditing code scanning unit and a two-dimension code channeling unit, and specifically comprises an auditing code scanning record (for showing all code scanning record information of an auditing person in detail) and a two-dimension code channeling record (for showing all two-dimension code channeling record information in detail);
a feedback unit for recording and feeding back the settings and reminders of the goods, the dealer, the area and the warning; specifically, the method comprises the following steps:
off-site blowby scenario:
the method comprises the steps of channeling goods, solving the problem that a manufacturer cannot know which goods have outward channeling, and cannot master the information of the goods which are in outward channeling at the first time, influencing the marketing strategy of the manufacturer and disturbing the regional price system of the manufacturer;
the method comprises the steps that a channel-conflict dealer is solved, the situation that the manufacturer cannot know which dealer has channel-conflict outwards is solved, information of the channel-conflict dealer cannot be mastered at the first time, and marketing strategies of the manufacturer are affected, and a regional price system of the manufacturer is disturbed;
the method comprises the steps of (1) a channeling area, namely solving the problem that a manufacturer cannot know which areas have outward channeling, and cannot grasp the information of the outward channeling areas at the first time, so as to influence the marketing strategy of the manufacturer and disturb the regional price system of the manufacturer;
the scene of the blow-by:
the information of the dealers which are in the stock is not known at the first time, so that the benefits of the dealers are influenced by external stock;
the areas to be blow-by are solved, the situation that the manufacturer does not know which areas have blow-by is solved, the information of the areas to be blow-by cannot be grasped at the first time, and the benefits of distributors in the areas are influenced by external blow-by products
The early warning unit is used for setting and reminding the channeling early warning, specifically setting a channeling commodity threshold value, and giving a short message channeling notification to a system background and a manager after the threshold value is reached, so that the channeling information is mastered in the first time, and the infringed interests of manufacturers and distributors are reduced;
the performance rewarding and displaying unit is used for realizing code scanning performance and sand table data analysis of the auditors, and specifically comprises the following steps:
auditing personnel scan code performance:
the auditing system automatically calculates auditing data of the auditors, and feeds back auditing track routes and auditing quantity statistics of the auditors in real time;
sand table data:
thermodynamic diagrams: clearly showing the light and heavy conditions of the goods, the goods and the dealers in each region through thermodynamic diagrams;
blow-by line diagram: the channel of each commodity from the A place to the BCD place and the channel of each dealer from the A place to the BCD place are clearly presented through the map.
Further, the automatic anti-channeling subsystem further comprises:
the code scanning recording unit records all code scanning records and two-dimension code channeling records, and concretely comprises an auditing code scanning record (showing all code scanning automatic auditing record information in detail) and a two-dimension code channeling record (showing all two-dimension code channeling record information in detail)
A feedback recording unit for recording and feeding back the settings and reminders of the goods, the dealer, the area and the warning; specifically, the method comprises the following steps:
scene of remote blowby:
the method comprises the steps of channeling goods, solving the problem that a manufacturer cannot know which goods have outward channeling, and cannot master the information of the goods which are in outward channeling at the first time, influencing the marketing strategy of the manufacturer and disturbing the regional price system of the manufacturer;
the method comprises the steps that a channel-conflict dealer is solved, the situation that the manufacturer cannot know which dealer has channel-conflict outwards is solved, information of the channel-conflict dealer cannot be mastered at the first time, and marketing strategies of the manufacturer are affected, and a regional price system of the manufacturer is disturbed;
the method comprises the steps of (1) a channeling area, namely solving the problem that a manufacturer cannot know which areas have outward channeling, and cannot grasp the information of the outward channeling areas at the first time, so as to influence the marketing strategy of the manufacturer and disturb the regional price system of the manufacturer;
the scene of the blow-by:
the information of the dealers which are in the stock is not known at the first time, so that the benefits of the dealers are influenced by external stock;
the information of the areas which are subjected to the goods fleeing can not be mastered at the first time, so that the benefits of distributors in the areas are influenced by external goods fleeing;
the early warning and reminding unit is used for setting and reminding the early warning of the fleeing goods, specifically setting a threshold value of the fleeing goods commodity, and giving short message fleeing goods notification to a system background and management personnel after the threshold value is reached. The information of the fleeing goods is mastered at the first time, so that the infringed interests of manufacturers and distributors are reduced;
sand table data analysis unit, thermodynamic diagram: clearly showing the light and heavy conditions of the goods, the goods and the dealers in each region through thermodynamic diagrams;
blow-by line diagram: the channel of each commodity from the A place to the BCD place and the channel of each dealer from the A place to the BCD place are clearly presented through the map.
Further, the anti-counterfeiting system comprises:
the anti-counterfeiting recording unit displays and records the scanning code records of single and all two-dimensional codes, and concretely comprises an anti-counterfeiting scanning code record (displaying scanning code record information of all the two-dimensional codes in detail) and a two-dimensional code anti-counterfeiting scanning code record (displaying scanning code summation and record information of the single two-dimensional code in detail)
The anti-fake early warning unit triggers anti-fake product, region, sweep a yard user, sweep yard user region and counterfeit and inferior product early warning setting and warning, anti-fake two-dimensional code deactivation anti-fake function, specifically includes:
triggering anti-counterfeiting record:
triggering anti-counterfeiting products, namely solving the problem that manufacturers cannot know which commodities are counterfeited, and cannot master the counterfeited commodity information for the first time, so that benefits of the manufacturers and influence of brand images are caused;
triggering an anti-counterfeiting area, solving the problem that a manufacturer cannot know which areas are counterfeited, and cannot master the area information covered by the counterfeited commodity for the first time, so that the manufacturer knows that the product is counterfeited, but does not know where to search the counterfeiting source;
triggering anti-counterfeiting product code scanning users, solving the problem that manufacturers cannot know which users are deceptively deceived by counterfeit commodities, and cannot contact the users and solve the deceptive situation of the users;
triggering the code scanning user area of the anti-counterfeiting product, solving the problem that the manufacturer cannot clearly purchase the regional distribution condition of the users of the anti-counterfeiting product, helping the manufacturer contact the users and helping the manufacturer to quickly lock the source of the anti-counterfeiting product;
early warning setting and reminding of counterfeit and inferior products:
and setting a commodity code scanning anti-counterfeiting recognition threshold value, and notifying a system background and a manager of the anti-counterfeiting commodity by a short message after the threshold value is reached. The anti-counterfeiting commodity information is mastered at the first time, so that the infringed interests of manufacturers and consumers are reduced;
anti-counterfeiting two-dimensional code disabling anti-counterfeiting function:
deactivating the two-dimensional code of the product with counterfeit and inferior goods, and directly prompting the consumer to invalidate the two-dimensional code after scanning the code to clearly inform the user that the purchased goods have the counterfeit and inferior goods;
a sand table data analysis unit comprising:
thermodynamic diagrams:
the thermodynamic diagram clearly shows the light and heavy conditions of the counterfeit goods in each region, helps manufacturers to lock the regions of the counterfeit goods, and quickly contacts the cheated consumers to lock the production sources of the counterfeit products;
further, the tracing system includes:
the tracing recording unit is used for recording all code scanning records, and concretely comprises tracing the code scanning records and displaying the code scanning record information of all the two-dimensional codes in detail each time;
the commodity display unit is used for displaying commodity information in a diversified mode, specifically, provides a customized and diversified commodity attribute editing function, and meets the requirement of a manufacturer on displaying traceability information of different batches and different commodities.
Further, as a preferred embodiment of the present embodiment, a terminal device based on blockchain and one-object one-code anti-counterfeiting traceability anti-channeling intelligent digital marketing is provided, as shown in fig. 2, the terminal device 200 includes at least one memory 210, at least one processor 220, and a bus 230 connected to different platform systems.
Memory 210 may include readable media in the form of volatile memory, such as Random Access Memory (RAM) 211 and/or cache memory 212, and may further include Read Only Memory (ROM) 213.
The memory 210 further stores a computer program, and the computer program may be executed by the processor 220, so that the processor 220 executes any one of the above-mentioned anti-counterfeiting and anti-channeling intelligent digital marketing methods based on blockchain and one-object-one-code in the embodiments of the present application, and the specific implementation manner is consistent with the implementation manner and the achieved technical effect described in the above-mentioned embodiments, and some contents are not repeated. Memory 210 may also include a program/utility 214 having a set (at least one) of program modules 215 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Accordingly, the processor 220 may execute the computer programs described above, as well as the program/utility 214.
Bus 230 may be a local bus representing one or more of several types of bus structures including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or using any of a variety of bus architectures.
Terminal device 200 can also communicate with one or more external devices 240, such as a keyboard, pointing device, bluetooth device, etc., as well as one or more devices capable of interacting with the terminal device 200, and/or with any device (e.g., router, modem, etc.) that enables the terminal device 200 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 250. Also, terminal device 200 can communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet, through network adapter 260. Network adapter 260 may communicate with other modules of terminal device 200 via bus 230. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with terminal device 200, including, but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, data backup storage platforms, and the like.
Further, as a preferred implementation manner of the embodiment, a computer readable storage medium based on blockchain and one-object one-code anti-counterfeiting tracing anti-channeling intelligent digital marketing is provided, wherein instructions are stored on the computer readable storage medium, and when the instructions are executed by a processor, the blockchain and one-object one-code anti-counterfeiting tracing anti-channeling intelligent digital marketing method is realized. The specific implementation manner of the method is consistent with the implementation manner and the achieved technical effect described in the above embodiments, and some of the details are not repeated.
Fig. 3 shows a program product 300 provided by the present embodiment for implementing the above method, which may employ a portable compact disc read-only memory (CD-ROM) and comprise program code, and may be run on a terminal device, such as a personal computer. However, the program product 300 of the present invention is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. Program product 300 may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
The foregoing has shown and described the basic principles and main features of the present invention and the advantages of the present invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, and that the above embodiments and descriptions are merely illustrative of the principles of the present invention, and various changes and modifications may be made without departing from the spirit and scope of the invention, which is defined in the appended claims. The scope of the invention is defined by the appended claims and equivalents thereof.
The present application describes functional improvements and usage elements that are emphasized by the patent laws, and the above description and drawings are merely preferred embodiments of the present application and not limiting the present application, and therefore, all structures, devices, features, etc. that are similar and identical to those of the present application, i.e. all equivalents and modifications made by the patent application are intended to be within the scope of protection of the patent application of the present application.
The foregoing is merely a preferred embodiment of the invention, and it is to be understood that the invention is not limited to the form disclosed herein but is not to be construed as excluding other embodiments, but is capable of numerous other combinations, modifications and environments and is capable of modifications within the scope of the inventive concept, either as taught or as a matter of routine skill or knowledge in the relevant art. And that modifications and variations which do not depart from the spirit and scope of the invention are intended to be within the scope of the appended claims.
Claims (5)
1. The intelligent digital marketing method based on blockchain and one-code anti-counterfeiting and source tracing and channeling prevention is characterized by comprising a manual auditing step, wherein the manual auditing step comprises the following substeps:
s101, an inspector scans an auditing two-dimensional code outside a product, an anti-channeling system receives a response request of product auditing two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the inspector scanning the product and matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not;
s102, when the anti-channeling system identifies a channel conflict product, recording and feeding back channel conflict product information, wherein the channel conflict product information comprises one or more of category information, channel conflict distributor information, product delivery area information, channel conflict area information and channel conflict area information;
s103, the anti-channeling system carries out performance rewards on the inspectors of the scanned products according to the number of the scanned and identified channeling products;
when the manual auditing step is carried out, the method further comprises the step S100 of uploading identity information and current position information by an auditing member, establishing an auditing path and auditing product position points in an area by an anti-channeling system according to the current position information of the auditing member, and auditing the auditing member point by point according to the established auditing path and auditing product position points;
in the step S101, it is identified whether the product is a blow-by product, which specifically includes the following sub-steps:
s1011, matching the anti-channeling system according to the product delivery area information of the scanned product and the position information of an inspector scanning the product, and classifying the unmatched result as a channeling-like product;
s1012, extracting scanning records of the similar channel conflict products, and calculating the retention time of the channel conflict area;
s1013, extracting the class information of the class of the goods in the area, and collecting the goods in the quantity of the class of goods in the area according to the class information by the anti-channeling system;
s1014, judging whether the product is a blow-by product according to the retention time of the blow-by area and the blow-by quantity;
the step S1012 specifically includes the following sub-steps:
s10121, extracting a scanning record of the type of the goods-fleeing product, wherein the scanning record comprises delivery area scanning time information and goods-fleeing area scanning time information, calculating a goods-fleeing time value according to the delivery area scanning time information and the goods-fleeing area scanning time information of the type of the goods-fleeing product, and calculating a goods-fleeing distance value according to the delivery area information and the position information of an inspector scanning the product of the type of the goods-fleeing product;
s10122, calculating a travel time value of the type of the blow-by products from the product delivery area to the scanned product area according to the blow-by distance value, and calculating the retention time of the blow-by area of the type of the blow-by products through the blow-by time value-travel time value;
the step S1013 specifically includes the following substeps:
s10131, extracting the class information of the class of the channel conflict products, identifying the class information by the channel conflict system, and traversing the database to acquire the channel conflict information of the class of the products;
s10132, extracting a blow-by region of the product with similar blow-by, screening the product with similar blow-by region according to the blow-by region, and selecting the products with the same blow-by region;
s10133, counting the quantity of the channel conflict after screening;
the step S1014 specifically includes the following substeps:
s10141, respectively giving weight values to the retention time of the channeling areas and the quantity of the channeling;
s10142, calculating a fleeing score through a formula, wherein the specific mode is as follows:
；
wherein the saidIndicating a fleeing score, said +.>Weight value representing hold-up time of a region of a blow-by, said +.>Indicating the quantity of fleeing, said +.>Representing the maximum value of the retention time of the set channeling area, said +.>Weight value representing the number of blowby goods, said +.>Indicating the quantity of fleeing, said +.>A maximum value indicating the set quantity of the blowby;
s10143, judging whether the channeling score exceeds a threshold value, if so, the channeling product is a channeling product, and if not, the channeling product is a non-channeling product.
2. The blockchain and one-code based anti-counterfeiting traceability anti-channeling intelligent digital marketing method of claim 1, further comprising an automatic anti-channeling step, the automatic anti-channeling step comprising the following sub-steps:
s201, a consumer scans a commodity two-dimensional code in a product, the anti-channeling system receives a response request of product commodity two-dimensional code scanning, extracts product delivery area information of the scanned product and position information of the consumer of the scanned product, matches the product delivery area information and the position information, and identifies whether the product is a channeling product or not;
s202, when the anti-channeling system identifies the channeling product, recording and feeding back the information of the channeling product, wherein the information of the channeling product at least comprises one of category information, information of a channel-fleed goods distributor, information of a product delivery area, information of a channel-fleed goods area and information of a channel-fleed goods area.
3. The blockchain and one-code based anti-counterfeiting traceability anti-channeling intelligent digital marketing method of claim 1, further comprising the step of anti-counterfeiting: the consumer obtains the anti-fake information of product through scanning the inside commodity two-dimensional code of product, anti-fake information includes: one or more of anti-counterfeiting ID information, supplier information, production date information, batch number information, quality guarantee period information and production flow information.
4. The intelligent digital marketing method based on blockchain and one-code anti-counterfeiting tracing and channeling-preventing of claim 3, wherein the anti-counterfeiting step further comprises the steps of performing authenticity judgment on the product, and specifically comprises the following sub-steps:
s301, extracting commodity two-dimensional code scanning frequency information of a product;
s302, judging whether the product is true or false according to the commodity two-dimensional code scanning frequency information and a set threshold value, and judging that the product is a fake product when the commodity two-dimensional code scanning frequency exceeds the set threshold value;
s303, extracting the product position information of the fake product, sending alarm information, and disabling the commodity two-dimensional code anti-counterfeiting permission of the fake product.
5. The blockchain and one-code based anti-counterfeiting and anti-channeling intelligent digital marketing method is characterized by further comprising the step of tracing: the consumer obtains the traceability information of the product by scanning the commodity two-dimension code inside the product, and the traceability information comprises: raw material supply information, production information, processing information, transportation information, warehouse information, and sales information.
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