CN114612120A

CN114612120A - Sales system, position code, use of position code and obtaining method

Info

Publication number: CN114612120A
Application number: CN202210279972.3A
Authority: CN
Inventors: 杨守平
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-08-02
Filing date: 2022-03-21
Publication date: 2022-06-10
Also published as: CN114677146A

Abstract

The invention discloses a sales system, in particular to a sales system which can accurately prevent goods fleeing sales, goods fleeing grabbing merchants, fake goods selling preventing merchants, fake goods selling grabbing merchants and sold goods secondary sales, wherein if an anti-counterfeiting mark is a true mark and a position code of a goods purchasing point is matched with a default sales place of goods, an APP displays goods information of the goods; if the anti-counterfeiting mark is a false mark or a true mark but the position code is not matched with the default sales place, the content displayed by the APP is different from the content displayed when the anti-counterfeiting mark is a true mark and the position code is matched with the default sales place, and/or the platform pushes the information of the sales merchant to related departments; the invention also discloses a position code, the use of the position code and an obtaining method.

Description

Sales system, location code, use of location code and acquisition method

The present invention claims priority of the chinese invention patent application No. 202110879044.6 entitled "all-in-one system, search code and its number and use, location code acquisition and use" filed on/at 08/02/2021, which is incorporated herein by reference in its entirety.

Technical Field

The invention relates to the field of anti-counterfeiting, in particular to a sales system, a position code, a purpose of the position code and a method for acquiring the position code.

Background

The existing sales system cannot timely and accurately know which merchants sell counterfeit goods and channel conflict, and cannot prevent the merchants from selling counterfeit goods and channel conflict.

Chinese patent application No. CN202010030202.6 discloses a method, device, equipment and medium for determining channel conflict, which has the following disadvantages:

1. the image processing is not carried out on the anti-counterfeiting mark image, and the size, the shape, the angle and the like of the anti-counterfeiting mark image obtained every time are possibly different, so that the result of the characteristic comparison between the anti-counterfeiting mark image and the verification template of the anti-counterfeiting mark is probably a false mark.

2. The method comprises the steps that whether the current longitude and latitude of a consumer terminal is consistent with the regulations of sold commodities or not is judged, the goods fleeing cannot be achieved, actually most of shopping is indoors, the consumer terminal cannot obtain GPS signals, namely the longitude and latitude of the shopping position cannot be obtained indoors, and therefore the consumer terminal cannot judge the goods fleeing indoors. Some people think of positioning by using a mobile phone base station, but a plurality of shopping places which are positioned at minus two layers or even minus three layers exist, and positioning cannot be achieved possibly because mobile phone signals cannot be received.

3. The commodity can be sold only at a set place, otherwise the commodity is judged to be channel conflict, and actually, many manufacturers permit the commodity to be sold within a certain range (such as a certain administrative district, a certain city and even a certain province) and cannot judge the commodity as channel conflict.

4. Only the goods-fleeing judgment is made, and the goods-fleeing commodity sale cannot be prevented and the goods-fleeing commodity sale of the merchant cannot be prevented.

5. When the consumer terminal identifies the anti-counterfeiting mark, the fake goods which are attached to the fake goods by the anti-counterfeiting mark which is replaced by the cheap genuine goods by the counterfeiter can be easily bought because the picture of the goods is not displayed. In other technical schemes, whether the goods are falsely sold or not, the pictures of the goods are displayed as long as the anti-counterfeiting mark is true, and the sales of the false goods cannot be prevented.

6. The merchants which sell the channel conflict can not be accurately grasped (the GPS positioning error is 10-15 meters, and the positioning error of a mobile phone base station is hundreds of meters, which are not enough for accurately positioning two merchants in a wall or upstairs and downstairs), and only one of the nearby merchants can be determined to sell the channel conflict.

7. The distance between the checkout counter of a large supermarket (such as a slender supermarket) and the position of a calibrated store exceeds a channel conflict judgment threshold value, or the supermarket has two sets of checkout counters in the north-south direction, so that the distances between the two sets of checkout counters and the position of the store cannot be ensured to be within the threshold value range, and the commodities sold by the checkout counter exceeding the threshold value can be judged to be channel conflict commodities.

Some anti-channel conflict patents only mark channel conflict commodities as channel conflict commodities, but cannot prevent consumers from identifying and purchasing the channel conflict commodities.

Disclosure of Invention

In order to overcome the defects of the prior art, the invention provides a selling system for identifying the authenticity of a mark, preventing the selling of fake goods, grabbing and selling fake merchants, preventing the selling of fleeing goods, grabbing and selling the fleeing goods merchants and preventing the repeated use of anti-counterfeiting marks of sold commodities; the invention also provides the use of the position code and an obtaining method thereof, the search code with error correction capability and a use thereof, a grouping random numbering method thereof and an obtaining method of the data segment number of the search code.

Specifically, the invention is realized by adopting the following technical scheme:

a marketing system comprising the following:

APP, a platform, an anti-counterfeiting mark and a position code;

the anti-counterfeiting mark comprises anti-counterfeiting information and a retrieval code;

the APP or the platform obtains the anti-counterfeiting information and/or the retrieval code of the anti-counterfeiting mark through the anti-counterfeiting mark;

the platform obtains pre-stored anti-counterfeiting data of the anti-counterfeiting mark and/or corresponding commodity information of the commodity through the retrieval code;

the APP or the platform compares the processed anti-counterfeiting information with anti-counterfeiting data and identifies the authenticity of the anti-counterfeiting mark;

if the anti-counterfeiting mark is identified as a true mark, and the corresponding commodity is not sold and the position code of the shopping point of the commodity is matched with the default selling place of the commodity, executing the step a: the APP displays commodity information of the commodity, optionally, the APP displays a purchase item of the commodity, optionally, if the commodity is sold, the commodity is marked as sold;

and/or if the anti-counterfeiting mark is identified as a true mark, and the corresponding commodity has a goods-fleeing mark or the commodity is not sold but the position code is not matched with the default sales place, the display of the APP is different from the step a, and/or the platform pushes the merchant information of the actual sales merchant and/or the original sales merchant and/or the commodity information of the commodity to the related department, and/or the platform marks the commodity which is put in storage and is not sold with the commodity as a fake commodity, a goods-fleeing commodity or a sold commodity;

and/or if the anti-counterfeiting mark is identified as a true mark and the corresponding commodity has a sold mark, displaying the APP is different from the step a, or if the corresponding commodity has a sold mark and the anti-counterfeiting mark exceeds a plurality of APP code scanning within a certain time, displaying the APP of the subsequent code scanning is different from displaying the APP of the first plurality of APP code scanning, and/or the commodity is marked as abnormal;

optionally, if the commodity has an abnormal mark, displaying the APP is different from the step a;

optionally, if the anti-counterfeiting mark is identified as a false mark, displaying the APP is different from the step a, and/or the platform pushes merchant information of a merchant selling the false goods and/or commodity information of a counterfeit commodity to related departments.

The beneficial effects are as follows:

the invention creatively introduces the position code, solves the problems that the prior art can not accurately obtain indoor purchasing points, can not accurately judge the problem of channel conflict and can not know which merchants channel conflict for sale, and simultaneously leads consumers to online stores of the merchants, realizes online and offline simultaneous sales of the merchants and saves tens of millions of merchants offline; the merchant can only sell the commodity (normal sale) which is identified as true by the anti-counterfeiting mark, is not sold and is sold in a default selling place, the APP can display the information such as the name, the picture, the price and the like of the commodity and can also display the purchase item of the commodity, and only the normally sold commodity is allowed to be purchased by the consumer; besides, the display of fake goods, channel conflict goods or goods with channel conflict marks and sold marks on the APP is different from the display of goods with channel conflict marks and sold marks in normal sales, which is helpful for preventing consumers from purchasing and preventing merchants from selling fake goods, channel conflict goods or goods with channel conflict marks or sold marks, and meanwhile, the platform pushes merchant information of accurate merchants selling fake goods and channel conflict goods to related departments for processing, so that the merchant is deterred from selling the goods.

The present invention also identifies and prevents the secondary sale of sold goods (such as recycled wine bottles or fakes).

Compared with the invention which can only judge the authenticity of the product or can only simply judge whether the goods flee, the invention provides a countermeasure for various conditions of the goods in the whole life cycle of the goods. So that fake goods (including recovery and packaging fake goods) and channel conflict can not be normally sold; particularly provides a more comprehensive tamper-proof means. For example, one goods fleeing commodity is found, and the unsold commodities which are fed in the same batch are marked as fake goods, goods fleeing commodities or sold commodities, so that the unsold commodities in the same batch cannot be normally sold, the goods fleeing sale cost and risk of a merchant are increased, and the idea of goods fleeing of the merchant is taken off.

And the manufacturer, the agent and/or the merchant can carry out warehousing, ex-warehouse and/or delivery on the commodities corresponding to the anti-counterfeiting marks or the barcodes to the next-level agent or the merchant through scanning the anti-counterfeiting marks of the commodities or the barcodes on the commodity packing boxes by the management terminal.

Furthermore, the manufacturer and the agent preset the selling price range and/or the default selling place of the commodity through the management terminal, and/or the merchant preset the selling price of the commodity through the management terminal; the selling price range or selling price preset by the agent or merchant at the next level does not exceed the selling price range preset by the agent or manufacturer at the previous level and/or the default selling place of the goods sold by the agent does not exceed the agent area of the agent.

Further, the management terminal of the merchant scans and codes the anti-counterfeiting mark of the goods to be returned, and if the anti-counterfeiting mark is a true mark, the goods are sold by the merchant and do not exceed the return deadline, the sold mark of the goods is cancelled and/or the corresponding goods inventory is increased.

The invention discloses a position code, which comprises a link address of an APP related to the position code.

The beneficial effects are as follows: the intelligent terminal needs to scan the position code identification or communicate with a wireless device capable of obtaining the position code before each shopping by a consumer, the information of the commodity can be displayed correctly only when the platform obtains the APP scanning anti-counterfeiting identification of the correct position code book invention, the actions of the consumer scanning the position code identification and the like can induce the consumer not provided with the APP of the invention to also actively scan the position code identification and the like to install and use the APP of the invention, and compared with the simple position code, the position code of the invention, which integrates the download link address of the APP related to the position code, can achieve the effect and the purpose that the consumer and a merchant can help and popularize the APP freely.

The invention discloses a purpose of a position code, which comprises a platform, an APP (application), the position code and online contents of merchants, wherein the platform obtains the online contents of the merchants corresponding to the position code according to the position code and pushes the online contents to the APP for display.

The beneficial effects are as follows: can accurate with the online content propelling movement of the trade company of the current point of purchase of consumer show to consumer's intelligent terminal on, be convenient for the consumer to know the activity or the commodity of trade company, improve the online flow of trade company simultaneously, because these benefits that bring for the trade company, the trade company has the power to paste and promote the position code in the apparent position.

The invention discloses a position code obtaining method, which comprises a platform, an APP (application), a position code identifier and/or a wireless device, wherein the APP and/or the platform directly or indirectly obtains the position code through the position code identifier or the wireless device.

The beneficial effects are as follows: the method can quickly and accurately confirm the shopping point of the consumer through the position code identifier or the wireless device, and compared with the GPS technology which cannot be positioned in the room and positioned inaccurately by a mobile phone base station, the method can quickly and accurately obtain the position code.

The invention also discloses a method for obtaining the position code, which comprises the retrieval code of the anti-counterfeiting mark on the commodity or the commodity package, the APP and the platform, wherein if the commodity with the code scanned by the APP is normally sold, the position code of a sales merchant related to the commodity is the position code of the commodity point of the commodity.

The beneficial effects are as follows: the supplement method that the consumer obtains the position code through the normally sold commodity when the consumer does not obtain the position code through the position code identification or the wireless device is further improved; if the position codes are obtained by the two modes, the position codes obtained by the two modes can be doubly confirmed, if the position codes obtained by the two modes are inconsistent, one of the position codes is determined to have a problem, and the purpose of finding the problem in time is achieved.

Drawings

To more clearly illustrate the technical solutions of the examples of the present invention, the drawings in the examples will be briefly described below, and it should be understood that the following drawings only illustrate some examples of the present invention and should not be considered as limiting the scope.

FIG. 1 is a sales system flow diagram.

Fig. 2 is a schematic view of a full life cycle of a commodity.

Fig. 3 is a schematic view of location code identification.

FIG. 4 is a schematic view of an anti-counterfeit mark with a pattern.

Figure 5 is a second schematic diagram of the graphic anti-counterfeiting mark.

Icon: 01-anti-fake pattern, 02-positioning mark.

Detailed Description

The invention will be described in more detail below with reference to the accompanying drawings. It should be noted that the following description of the present invention is provided for illustrative purposes and not for limiting, and the described embodiments are a part of the embodiments of the present invention, rather than all embodiments, and other embodiments not shown in the following description, which are made by all other embodiments, parts of the same embodiment, and all combinations of different embodiments or partial combinations performed by those skilled in the art without inventive work, are within the scope of the present invention.

Example 1, as shown in the flow chart of the sales system shown in fig. 1, the sales flow mainly includes the following steps:

step 1: the APP running on the intelligent terminal obtains the video or the photo of the anti-counterfeiting mark through the camera of the intelligent terminal, the video or the photo is processed by the APP to obtain the anti-counterfeiting information and/or the retrieval code of the anti-counterfeiting mark, and/or the APP pushes the video or the photo to the platform, and the retrieval code and/or the anti-counterfeiting information is obtained after the platform is processed. Wherein:

the anti-counterfeiting mark comprises an anti-counterfeiting mark adopting technologies such as graphic anti-counterfeiting, image anti-counterfeiting, digital passwords or character passwords.

The anti-counterfeiting information includes but is not limited to anti-counterfeiting patterns, anti-counterfeiting images, random passwords and encrypted data.

The anti-counterfeiting mark is characterized in that patterns or images formed by randomly distributed flaky, granular, blocky or fibrous materials or ink dots which cannot be copied and counterfeited are used as passwords, and the anti-counterfeiting mark also has an anti-counterfeiting mark which is self-destroyed when being taken off, so that the anti-counterfeiting mark is very suitable for the anti-counterfeiting mark.

Step 2: and the APP pushes the retrieval code, the anti-counterfeiting information, the video and/or the photo of the anti-counterfeiting mark to the platform.

And step 3: the platform searches out commodity information, a default selling place, a selling state and/or anti-counterfeiting data of the commodity corresponding to the search code according to the search code.

The anti-counterfeiting data is prestored on the platform, and various graphs, images, random numbers or encrypted data and the like can be used as the anti-counterfeiting data.

Step 4 (information processing): the platform processes the obtained video, photo or anti-counterfeiting information, such as anti-counterfeiting identification image: affine transformation, perspective transformation, deformity correction, scaling, rotation, binarization, contour extraction, straight line fitting, feature point extraction, edge search, contour extraction, color extraction, dimension measurement and/or vectorization and the like, or anti-counterfeiting information decryption, so that the processed anti-counterfeiting data has comparability with the anti-counterfeiting data on the platform, and the information processing can also be carried out on the APP.

Step 5 (identification): and (3) performing image matching, image fitting, characteristic point comparison, curve or line segment size comparison, image similarity judgment, random password comparison or encrypted data comparison on the anti-counterfeiting data obtained in the step (3) and the anti-counterfeiting data processed in the step (4) to identify the authenticity of the anti-counterfeiting mark, if the anti-counterfeiting mark is identified as a true mark, executing the step (6), and otherwise, executing the steps (11) and/or (12).

Step 6 (sold test): and if the sale state of the commodity obtained in the step 3 is not sold, executing a step 8, otherwise, executing a step 10.

Step 7 (obtaining position code): the APP directly or indirectly obtains the position code of the point of purchase through the position code identification or the wireless device, and the name, the telephone, the coordinate, the address, the code of the merchant, the name of a building where the merchant is located, the city where the merchant is located and the like of the merchant can be used as the position code.

Step 8 (conflict discrimination): judging whether the position code is matched with a default selling place of the commodity, if the position code is matched with the default selling place of the commodity, executing step 9 if the position code is matched with the default selling place of the commodity, and if not, executing step 11 and/or step 12 if the position code is matched with the default selling place of the commodity, and if the position code is not matched with the default selling place of the commodity, the commodity is sold in a normal state; the same commodities which enter the stock of the selling merchant in the same batch and are not sold as the commodities sold in channel conflict can be marked as fake commodities, channel conflict commodities or sold commodities when the steps 11 or 12 are carried out; if the commodity has the channel conflict mark, directly executing the steps 11 and/or 12.

The location code of the merchant can be used as a default selling place, and an integrated shopping center, a government area or even a country can be used as the default selling place. Whether the position code is matched with the default selling place or not is judged and determined according to the actual situation, such as:

1. the location code of merchant a is the merchant code of merchant a: 211, the default selling location of the goods sold by the merchant a is 211 or a set of a plurality of merchant codes including 211, or the default selling location of the goods is city a and the merchant a is located in city a, then the location code matches with the default selling location.

2. If the location code for the point of purchase is code 219 and the code for the default location for the item for sale is 566, the two do not match.

3. If the location code of the point of purchase is code C01 of city a and the default sales location of the item for sale is city B, the two do not belong to the same city and therefore do not match.

The merchant selling the channel conflict is provided with a plurality of commodities sold in the store, one part of the commodities sold in the store is regular commodity, and the consumer who enters the store for shopping can not determine what commodity to buy, so that the merchant can only paste the position code of the merchant for normally selling the regular commodity, and if the position code of the merchant providing the channel conflict is pasted, the regular commodity can not be normally sold. Namely: the location code obtained by the APP may be considered to be the location code of the merchant of the point of purchase.

Step 9 (APP display of goods sold normally): at least part of commodity information of the commodity is displayed on the APP. The commodity information includes, but is not limited to, the commodity: pictures, names, production dates, expiration dates, incoming dates, parameters, specifications, models, varieties, categories, colors, places of production, introductions, descriptions, limits, sales prices, inventory, default sales places, sales statuses, fleeing marks, search codes, collection accounts, exception marks, and/or sales merchants, etc. In addition, the APP can also display the purchase item of the commodity, and the purchase price is the selling price of the commodity.

The search code of the anti-counterfeiting mark of the commodity is associated with commodity information, the search code has uniqueness within a certain time or area, and the selling price of the commodity is associated with the search code, namely one commodity one code one price.

Step 10 (APP display of sold goods): the content displayed by the APP in this step is different from that displayed in step 9, and the differentiated display informs the consumer that the commodity to be sold has been sold before, and the consumer should pay caution to purchase or give up the purchase. Such as the "sold" or sale date, or the text in the display, again based on the display of step 9: the color, content, size, font, background color, typesetting and the like are different from the step 9, or the displayed picture is different from the step 9, or only the commodity picture and/or the 'sold' picture or even nothing is displayed on the APP.

Step 11 (APP display of counterfeit, fleeing goods): the content displayed by the APP in this step is different from the content displayed in step 9, such as direct APP display: "counterfeit goods", or displaying an "X", or displaying nothing related to the goods or displaying part of the contents in step 10, and reminding the consumer to purchase the goods for sale (counterfeit goods or channel-conflict goods) carefully through a distinctive display.

Step 12: and pushing the merchant information of the selling merchant and/or the commodity information of the commodity to be sold to departments such as manufacturers, agents, industry and commerce. If the commodity to be sold is sold by channel conflict or has a channel conflict mark, the information of the original selling merchant of the commodity is pushed to manufacturers, agents and the like, so that the aims of deterring merchants from channel conflict and not darting to sell channel conflict are achieved.

Example 2, after an article to be sold is scanned for the search code of the article through the APP or the cashier of the merchant and sold, the article is marked as sold, and the sold mark is associated with the search code of the article.

Example 3, if the anti-counterfeit identifier of the sold commodity is scanned by the APPs of 5 users within 1 day, the commodity is marked as abnormal after the subsequent APP scans the code and/or the display of the APP of the subsequent scanned code is different from the display of the first 5 APPs. For example, the product information such as the picture, name, specification, and/or model of the product may be displayed for the first 5 times, the picture, name, and the like of the product may not be displayed after more than 5 times, or step 10 or step 11 in example 1 may be performed.

Example 4, as shown in fig. 2, is a schematic diagram of a full life cycle of a commodity: the commodities are classified into genuine products and counterfeit products according to the genuineness and the falseness; the quality goods are classified into sold quality goods and unsold quality goods according to whether the quality goods are sold or not; the sold good goods may be recycled and packaged by counterfeiters to be manufactured into fake goods for secondary sale; the unsold genuine products are classified into normal sales and channel conflict sales according to whether the shopping site location code matches the default sales site. Examples 1-3 the platform and APP give corresponding countermeasures regardless of counterfeit goods, sold goods, secondary sold goods, normal sold goods or channel conflict goods. Since counterfeit and channel conflict can be sold at a lower price, which infringes the benefit of a merchant who normally sells the commodities, and the entry of channel conflict from a low price area to a high price area for sale also infringes the benefit of an agent and a manufacturer in the high price area, the present invention can secure the benefits of all parties of a consumer, a merchant, an agent and a manufacturer. Meanwhile, the invention also provides a comprehensive solution for normal commodity sales in a commodity life cycle.

Example 5, each commodity or the package of the commodity is attached with an anti-counterfeiting mark, each anti-counterfeiting mark is provided with a retrieval code with a unique number, and each retrieval code corresponds to one commodity.

Example 6, the smart terminal includes a mobile phone, a tablet computer, a smart watch, and smart glasses having photographing and camera shooting functions. The intelligent terminal can perform wireless transmission and data interaction with the platform. The APP of the invention runs on the intelligent terminal.

Example 7, the platform includes a hardware part (such as a server and a data center) and software running on the hardware and used with the APP, and a database, and commodity information, merchant information, data related to the anti-counterfeit mark, and the like are stored on the platform.

Example 8, the item may be indicated as sold by one of the fields of the date, time, or information of the item.

Example 9, when APP displays a product picture of a product with a sold mark, the hue, color, or saturation of the product picture will change.

Example 10, the barcode on the commodity packaging box is associated with the search code of the anti-counterfeiting mark of all the commodities in the box, and the barcode on the commodity packaging box can adopt a common one-dimensional or two-dimensional barcode or the anti-counterfeiting mark of the invention.

Example 11, the manufacturer, the agent and/or the merchant scans the anti-counterfeit mark of the goods or the barcode on the goods packaging box through the management terminal, and puts, goes out of the warehouse and/or delivers goods corresponding to the anti-counterfeit mark or the barcode to the next-level agent or the merchant. The platform knows which agent or merchant's stock or transportation way the commodity corresponding to each search code is in according to the warehouse entry, the warehouse exit condition that the management terminal feedbacks, therefore the platform can in time carry out the correlation and/or disassociate with corresponding agent or merchant each commodity.

Example 12, the management terminal of the manufacturer, the agent, and the merchant includes, but is not limited to, the intelligent terminal, the barcode scanning device, and a computer configured with or without a barcode scanning device in example 6.

Example 13, the manufacturer presets the lowest selling price of the goods to the agent a to be 60 yuan, and the highest selling price to be 100 yuan; the agent A presets the lowest selling price of the commodity for the next-level agent B or the merchant to be 68 yuan, and the highest selling price is 90 yuan; the merchant sets the retail price of the goods to 78 yuan. Namely: the pricing interval of the next-level agent and the like for the commodities cannot exceed the price range preset by the previous-level agent or the manufacturer. The method has the advantages that the selling price of the commodity in each area is controlled by the manufacturer, and the malicious price adding or malicious low-price selling of the manufacturer is avoided.

Example 14, if the agent a has an agent range of beijing, the goods delivered from the manufacturer to the agent a can only be sold in the range of beijing, if the agent B is the next-level agent of the agent a, if the agent range is the hai lake area, the goods delivered from the agent a by the agent B can only be sold in the hai lake area, if the agent B delivers the goods to the merchant a, the default selling place of the goods is the location code corresponding to the merchant a or the merchant a, and the default selling place of the goods sold by the agent B (such as the merchant a) must be located in the hai lake area.

Example 15, after confirming that the package of the product is in good condition, the merchant service personnel scans and codes the anti-counterfeit identifier of the product to be returned by using the management terminal of the merchant, and after the platform determines that the anti-counterfeit identifier is identified as a true anti-counterfeit identifier, the product is sold by the merchant and does not exceed the return deadline, the sold identifier of the product is cancelled and/or the stock of the product is correspondingly increased.

Example 16, fig. 3 shows a schematic diagram of a location code of the present invention, where the location code includes not only data of the location code itself, but also a download link address of an APP associated with the location code, and the content of the two-dimensional code in this example is: http:// www.TestAbc.com/download/APP:weizhid = E3n69W (note: question marks in the patent specification are replaced by "#" marks because of the limitations of the patent application documents);

wherein: http:// www.TestAbc.com/download/APP is the download link address of the APP in the invention; weizhid is the parameter name; e3n69W is the location code of the merchant. In particular, the position code described in this example may also be used as an index of the position code. The platform obtains the corresponding position code through the position code index, and also belongs to the protection scope of the invention. The parameter names may also be used as area codes, where different areas allow the same location code, or the parameter names may be eliminated.

In the technical scheme of the invention, the position code is indispensable for a merchant to sell commodities (commodities entering a platform) and a consumer to purchase commodities, the APP download link and the position code are fused together, if the APP is not installed in the intelligent terminal, scanning the position code of the example downloads and installs the corresponding APP according to the link address in the position code, and if the APP is installed, scanning the position code by the APP can obtain the position code (E3 n 69W).

The APP corresponding to the download link in this example includes, but is not limited to, the APP described in example 1, and may also be an APP with only tamper-proofing and location code identification.

Example 17, a location code identification refers to an identification containing a location code having, but not limited to, a particular color, color scheme, graphic, pattern, LOGO, shape, text, and/or symbol.

Example 18, the APP or platform obtains the location code directly or indirectly through a cell phone base station, a bluetooth beacon, an NFC tag or device, an RFID tag or device, a WIFI device or UWB device, or the like, a network name, a MAC address, a device number, or device broadcast specific data, or the like, of a wireless device in the vicinity of the point of purchase; the MAC addresses or the like of these wireless devices are unique or a unique number is set to these devices and these MAC addresses or numbers are used as location codes or as location code indices. The location code obtained by the wireless device may also include connection address data of the APP associated with the location code.

Example 19, the platform obtains the approximate location through the location function of the wireless device in example 18, and finds the location code of the point of purchase in the platform database, or pushes the name of a merchant near the location, a picture of a store, and the like to the APP for display, the consumer selects the merchant at the current location, and the location code of the selected merchant is the location code of the current point of purchase.

Example 20, after obtaining the location code of the merchant, the terminal a pushes its bluetooth MAC address, UWB address, or random number to the platform and broadcasts the location code or pushed content to the outside, and the platform associates the obtained bluetooth MAC address of the terminal a and the like with the location code obtained by the terminal a. The terminal B receives the Bluetooth MAC address and the like broadcasted by the terminal A through Bluetooth and pushes the Bluetooth MAC address and the like to the platform; and the platform retrieves the associated position code according to the Bluetooth MAC address of the terminal A, wherein the position code is the position code of the current position of the terminal B.

Example 21, if the APP scanned code item belongs to normal sales, the location code of the sales merchant to which the item belongs is the location code of the current point of purchase.

Example 22, the platform is pre-stored with a location code, a location code index, merchant information, anti-counterfeiting data, merchandise information, and the like. The platform and the APP can mutually push the obtained position codes.

Example 23, a physical location of a merchant (coordinates, address, house number, store room number, building) is registered on the platform, and the physical location of the merchant can be found by a location code, merchant name, merchant number, and the like.

Example 24, the platform comprising a processor, a storage medium, a database, and a computer program, the computer program being stored in the storage medium, the computer program when executed by the processor implementing the marketing system of any of claims 1 to 3, the anti-counterfeiting information of the anti-counterfeiting label and its associated search code, merchandise information, and merchant information being stored in the database.

Example 25, if the location code does not match the default sales location for the item, the item is sold for channel conflict.

Example 26, the default venues may be represented by a name, address, number, or administrative district of the merchant. If the default selling place of the commodity is all Walrma supermarkets in Beijing, the commodity can be normally sold in any Walrma supermarket in Beijing.

Example 27, the location codes of the merchant a and the merchant B are 01A and 01B, respectively, and if the default selling place of the commodity is 01B, the commodity can be normally sold only in the merchant B; if the default selling places of the commodities are 01A and 01B, the commodities can be normally sold in a merchant A and a merchant B; if the default selling place of the commodity is A market, but the position of the selling merchant is not in A market through the position code inquiry, the commodity belongs to channel sale.

Example 28, as shown in fig. 4 and fig. 5, two forms of graphical anti-counterfeit markers suitable for the present invention are shown, where the two-dimensional code in fig. 4 and the one-dimensional code distributed around the positioning marker 02 in fig. 5 are search codes of the anti-counterfeit markers, and the anti-counterfeit graph 01 randomly distributed in the figure is an anti-counterfeit password. The anti-counterfeiting pattern can be made of a reflective and/or color-changing material, and the reflective and color-changing characteristics of the anti-counterfeiting pattern can be used as one of the bases for true and false identification; the anti-counterfeiting patterns are shot or scanned and are pre-stored on the platform after information processing, and the platform compares the pre-stored images obtained by the APP or coordinate data such as end points, inflection points, vertexes and the like of the images or the size, the mutual distance, the mutual positions and the like of all the patterns to obtain the authenticity of the anti-counterfeiting mark. The authenticity identification of the anti-counterfeiting mark can also be carried out on the APP.

Example 29, the merchant information includes, but is not limited to, the merchant's: name, location code, location (address, coordinates, latitude and longitude), telephone, LOGO, online store of the merchant, website and/or store photo of the merchant, and the merchant information is stored in the platform in advance.

Example 30, the APP scans the location code of the merchant to identify the location code of the merchant and pushes the location code to the platform, the platform retrieves online content such as a commodity, a new product promotion, a discount, a promotion and/or an advertisement content sold on a website or on the platform of the merchant to which the location code belongs according to the location code, and pushes the retrieved online content to the APP to be displayed. The merchant can have the online store and post various activities, advertisements etc. through the online store, and APP can get into the online store of merchant, and online store runs on the platform.

The consumer can not accurately know which shop the consumer is in without the position code, the online content of the merchant can not be accurately pushed to the consumer, the pushing activity is win-win between the merchant and the consumer, and the consumer can also select to close the pushing function on the APP.

Industrial applicability

In summary, the present invention provides a sales system capable of preventing counterfeit goods sales, fleeing goods sales, and preventing sold goods from secondary sales, and more importantly, due to the creative use of the location code, it can accurately know which merchants sell counterfeit goods or fleeing goods, so as to facilitate the relevant departments to timely and accurately grasp or punish the merchants. Meanwhile, after one commodity is judged to be a channel conflict commodity, the same unsold commodity which is purchased in the same batch by the merchant is marked as a fake commodity, a channel conflict commodity or a sold commodity, so that the merchant cannot normally sell the unsold commodity, the channel conflict selling cost is greatly increased, and the purpose of deterring the merchant from selling the fake commodity and the channel conflict commodity is achieved.

The invention adopts the technical scheme that the position code technology is used for accurately acquiring the point of purchase where the consumer is located, and solves the technical problems that the point of purchase cannot be positioned indoors through a GPS (global positioning system) and the point of purchase cannot be accurately positioned through a mobile phone base station (such as two points of purchase upstairs and downstairs).

The link address of the APP is fused into the position code, so that the aim of freely popularizing the APP by consumers and merchants is fulfilled.

The platform accurately finds the online content of the merchant of the point of purchase through the position code and pushes the online content to the consumer, so that the consumer can timely master the activity content or preferential commodities of the merchant, the flow of the online store of the merchant is greatly improved for the merchant, and the win-win purpose of the consumer and the merchant is finally achieved.

Finally, the invention also provides several methods for obtaining the position code, wherein the several methods for obtaining the position code are in a complementary relationship, and in practical use, the authenticity of the position code can be identified through the position code obtained by various methods.

Claims

1. A marketing system, comprising:

APP, a platform, an anti-counterfeiting mark and a position code;

the location code is obtained directly or indirectly by the APP or platform;

the APP or the platform processes the anti-counterfeiting information and then compares the processed anti-counterfeiting information with anti-counterfeiting data to identify the authenticity of the anti-counterfeiting mark;

2. The marketing system of claim 1, further comprising a management terminal of a manufacturer, an agent and/or a merchant, wherein the manufacturer, the agent and/or the merchant can perform warehousing, ex-warehouse and/or delivery to a next-level agent or the merchant on the goods corresponding to the anti-counterfeiting mark or the bar code by scanning the anti-counterfeiting mark of the goods or the bar code on the goods packaging box through the management terminal.

3. The sales system of claim 2, wherein the manufacturer, the agent presets a selling price range and/or a default selling place of the goods through the management terminal, and/or the merchant presets a selling price of the goods through the management terminal; the sale price range or sale price preset by the agent or the merchant at the next level does not exceed the sale price range preset by the agent or the manufacturer at the previous level and/or the default sale place of the goods sold by the agent does not exceed the agent area of the agent.

4. The marketing system of claim 1, wherein the management terminal of the merchant scans and codes the anti-counterfeit mark of the goods to be returned, and if the anti-counterfeit mark is a genuine mark, the goods are sold by the merchant and the return time limit is not exceeded, the sold mark of the goods is cancelled and/or the corresponding goods inventory is increased.

5. A location code, wherein the location code includes a link address of an APP associated with the location code.

6. The application of the position code is characterized by comprising a platform, an APP (application), the position code and online contents of merchants, wherein the platform obtains the online contents of the merchants corresponding to the position code according to the position code and pushes the online contents to the APP to be displayed.

7. A method for obtaining a location code is characterized by comprising an APP or a platform and a location code identifier or a wireless device, wherein the APP or the platform obtains the location code directly or indirectly through the location code identifier or the wireless device.

8. A method for obtaining a position code is characterized by comprising a commodity pasted with an anti-counterfeiting mark, an APP and a platform, wherein if the commodity is judged to be normally sold by the APP or the platform, the position code of a sales merchant associated with the commodity is the position code of the sales position of the commodity.