CN117036039A

CN117036039A - Media information delivery method, device, medium and electronic equipment

Info

Publication number: CN117036039A
Application number: CN202210471410.9A
Authority: CN
Inventors: 罗晶; 董天聪; 安轩邈; 张帅; 朴宁; 何功璞; 白琼烁; 杨莹; 朱娅娟; 卢思佳
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2022-04-28
Filing date: 2022-04-28
Publication date: 2023-11-10

Abstract

The disclosure relates to a media information delivery method, a device, a medium and an electronic device, wherein the method comprises the following steps: acquiring a total ROI target and an activation cost target of a delivery period of media information; for each period in the delivery period, according to the media information delivery result of the period, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period so that the actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target, and the actual activation cost obtained according to the adjusted media information delivery strategy is smaller than the activation cost target; wherein the media information corresponding to the ROI plan is used to adjust the number of activated and paid users and the media information corresponding to the activation plan is used to adjust the number of activated and unpaid users. The media information delivery method disclosed by the invention can simultaneously meet the ROI target and the activation cost target in the media information delivery.

Description

Media information delivery method, device, medium and electronic equipment

Technical Field

The disclosure relates to the technical field of computers, and in particular relates to a media information delivery method, a device, a medium and electronic equipment.

Background

Customer purchases in some fields refer to buying different types of users, such as pay users and active users, from a server perspective, by way of media information delivery. In the related art, a plurality of targets for media information delivery, for example, a ROI (Return On Investment ) target and an activation cost target, are satisfied by a pay-per-purchase user, however, it is essentially difficult to simultaneously satisfy the plurality of targets, and a small amount of activation is caused.

Disclosure of Invention

This section is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This section is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, the present disclosure provides a media information delivery method, including:

acquiring a total ROI target and an activation cost target of a delivery period of media information;

for each period in the delivery period, according to the media information delivery result of the period, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period so that the actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target, and the actual activation cost obtained according to the adjusted media information delivery strategy is smaller than the activation cost target;

Wherein the media information corresponding to the ROI plan is used to adjust the number of activated and paid users and the media information corresponding to the activation plan is used to adjust the number of activated and unpaid users.

In a second aspect, the present disclosure provides a media information delivery apparatus, including:

a first acquisition module configured to acquire a total ROI target and an activation cost target of a delivery period of media information;

the adjusting module is configured to adjust the media information delivery strategy of the ROI plan and the activation plan of each time period in the delivery period according to the media information delivery result of the time period so that the actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target and the actual activation cost obtained according to the adjusted media information delivery strategy is smaller than the activation cost target;

In a third aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which when executed by a processing device performs the steps of the method of the first aspect.

In a fourth aspect, the present disclosure provides an electronic device comprising:

a storage device having one or more computer programs stored thereon;

one or more processing means for executing the one or more computer programs in the storage means to effect the steps of the method of the first aspect.

According to the technical scheme, through each time period in the media information delivery period, the media information delivery strategy of the ROI plan and the activation plan of the time period is adjusted, namely, the number of paid users and the number of activated users are adjusted, so that the actual total ROI reaches the total ROI target and the actual activation cost is smaller than the activation cost target. By adjusting different types of users, the ROI target and the activation cost target can be simultaneously met, and the number of the activated users can be adjusted through the activation plan, so that the requirement of the activation quantity can be met.

Additional features and advantages of the present disclosure will be set forth in the detailed description which follows.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by reference to the following detailed description when taken in conjunction with the accompanying drawings. The same or similar reference numbers will be used throughout the drawings to refer to the same or like elements. It should be understood that the figures are schematic and that elements and components are not necessarily drawn to scale. In the drawings:

Fig. 1 is a flowchart illustrating a media information delivery method according to an exemplary embodiment.

FIG. 2 is a flow chart illustrating determining a first initial budget and a second initial budget, according to an exemplary embodiment.

Fig. 3 is an exemplary flowchart illustrating a media information delivery method according to an exemplary embodiment.

Fig. 4 is a block diagram illustrating a media information delivery apparatus according to an exemplary embodiment.

Fig. 5 is a schematic diagram of a structure of an electronic device according to an exemplary embodiment.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure have been shown in the accompanying drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustration purposes only and are not intended to limit the scope of the present disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order and/or performed in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "including" and variations thereof as used herein are intended to be open-ended, i.e., including, but not limited to. The term "based on" is based at least in part on. The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments. Related definitions of other terms will be given in the description below.

It should be noted that the terms "first," "second," and the like in this disclosure are merely used to distinguish between different devices, modules, or units and are not used to define an order or interdependence of functions performed by the devices, modules, or units.

It should be noted that references to "one", "a plurality" and "a plurality" in this disclosure are intended to be illustrative rather than limiting, and those of ordinary skill in the art will appreciate that "one or more" is intended to be understood as "one or more" unless the context clearly indicates otherwise.

The names of messages or information interacted between the various devices in the embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

All actions in this disclosure to obtain signals, information or data are performed in compliance with the corresponding data protection legislation policies of the country of location and to obtain authorization granted by the owner of the corresponding device.

As described in the background art, in the related art, a plurality of targets for media information delivery, for example, ROI targets and activation cost targets, are satisfied by buying a pay-per-view user, however, buying only a pay-per-view user results in unaware of the activation cost of the active user, and thus buying only a pay-per-view user essentially satisfies only the ROI targets and fails to satisfy the activation cost targets. And because the people who pay easily are not easy to activate, buying only the paid users can lead to very few activated users who can buy, and then lead to the whole number of users who buy after the end of the delivery period of the media information not to reach the standard.

In view of this, the present disclosure discloses a media information delivery method, apparatus, medium, and electronic device, which adjusts the media information delivery policy of the ROI plan and the activation plan by each period in the delivery period of the media information, so as to simultaneously adjust the number of paid users and the number of activated users. The total ROI target and the activation cost target of the delivery period of the media information can be simultaneously met by adjusting the number of different types of users, and the target of the activation quantity can be met.

Fig. 1 is a flowchart illustrating a media information delivery method according to an exemplary embodiment, and referring to fig. 1, the method includes the steps of:

step 110, a total ROI target and an activation cost target for a delivery period of media information are obtained.

The media information may be information that is displayed on the terminal device in the form of characters, images, movies, sounds, moving pictures, and the like. For example, the media information may include advertisements. ROI (Return On Investment ) refers to the value returned by investment, i.e., the economic return from an investment activity, i.e., the ratio of the obtained revenue to the input cost, and the ROI in the media information delivery is the yield ratio of the media information. The total ROI target may refer to the lowest ROI reached after the end of the delivery period.

For example, taking the media information delivery in the game field as an example, the activation refers to the downloading and installation of the user and the opening of the game, and the activation cost refers to the consumption/activation amount of the media information, wherein the activation amount refers to the number of the activated users, and the activation cost target refers to the overall activation cost in the delivery period, that is, the highest activation cost reached after the delivery period is finished.

In a possible manner, the total ROI target and the activation cost target set by the media information master may be determined as the total ROI target and the activation cost target of the delivery cycle. By way of example, the media information master may be a user who needs to deliver media information, for example, a game manufacturer or a game carrier, etc.

Step 120, for each period in the delivery period, according to the media information delivery result of the period, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period, so that the actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target, and the actual activation cost obtained according to the adjusted media information delivery strategy is less than the activation cost target; wherein the media information corresponding to the ROI plan is used to adjust the number of activated and paid users and the media information corresponding to the activation plan is used to adjust the number of activated and unpaid users.

For example, the delivery period of the media information may be specifically determined according to the actual situation, for example, the delivery period may be 1 week, 1 month, etc., which is not limited herein. The period in the delivery period may be specifically determined according to actual requirements, for example, the period may be 5 hours or 1 day. In a possible manner, the time period is 1 day, then the present disclosure may adjust the ROI schedule and the media information delivery strategy of the activation schedule daily in the delivery period.

In some embodiments, the media information delivery policy may be a delivery policy of media information corresponding to the ROI plan and the activation plan, the media information delivery policy being used to determine how to combine the media information of the ROI plan and the activation plan. The media information corresponding to the ROI plan is used to adjust the number of activated and paid users (hereinafter, paid users), and the media information corresponding to the activation plan is used to adjust the number of activated and unpaid users (hereinafter, active users). For the server perspective, the media information corresponding to the ROI plan is used for buying the paid users, and the media information corresponding to the activation plan is used for buying the activated users, it is understood that the media information delivery policies of the ROI plan and the activation plan of the present disclosure may be used to adjust the number of paid users and activated users purchased.

The present disclosure adjusts the media information delivery strategy of the ROI plan and the activation plan for each period in the delivery cycle of the media information, that is, adjusts the number of paid users and activated users so that the actual total ROI reaches the total ROI target and the actual activation cost is less than the activation cost target. By adjusting different types of users, the ROI target and the activation cost target can be simultaneously met, and the number of the activated users can be adjusted through the activation plan, so that the requirement of the activation quantity can be met.

In some embodiments, the media information delivery results may be actual delivery results obtained by the media information delivery platform according to the ROI plan for the period and the media information delivery strategy for the activation plan. In a possible manner, the media information delivery result may deliver a first actual ROI planned by the ROI and a second actual ROI planned by the activation plan; according to the media information delivery result of the period, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period, including: and adjusting the media information delivery strategy of the ROI plan and the activation plan of the period according to the first actual ROI and the second actual ROI of the period.

Illustratively, the first actual ROI is an actual ROI that the media information delivery platform delivers the ROI plan to be taken during the time period, and the second actual ROI is an actual ROI that the media information delivery platform delivers the activation plan to be taken during the time period. It can be appreciated that if the second period is 3 rd day, the first actual ROI obtained on 3 rd day is the actual ROI of the ROI plan accumulated on 1 st-2 nd day, and the second actual ROI is similar and will not be described herein.

In some embodiments, the second actual ROI may reflect the actual activation cost incurred by the delivery activation plan. The second actual ROI may be obtained by the following formula (1), for example:

wherein, ROI _BB2 For the second actual ROI, F _BB2 Payment for activation plansAmount of G _BB2 To activate the planned media information consumption, e.g., activate the planned advertisement consumption, the actual activation cost of the AA activation plan, D is the number of conversions of the activation plan.

From equation (1) above, it is known that the actual activation cost of the activation plan directly affects the second actual ROI of the activation plan. According to the method and the device, the media information delivery strategy is adjusted through the first actual ROI and the second actual ROI, the ROI plan and the activation plan are adjusted by adopting indexes of the same dimension (namely, all the ROI indexes are adopted), the actual total ROI can reach the total ROI target at the same time, the actual activation cost is smaller than the activation cost target, and the media information delivery of the activation plan is not required to be adjusted independently according to the actual activation cost, so that the strategy adjustment mode is simple and efficient.

In some embodiments, the media information delivery of the ROI plan and the activation plan may be adjusted normally based on the first actual ROI and the second actual ROI. In a possible manner, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period according to the first actual ROI and the second actual ROI of the period, including: increasing a first initial budget of the activation plan in the period and decreasing a second initial budget of the ROI plan in the period under the condition that the first actual ROI is larger than a first threshold and the second actual ROI is larger than a second threshold, so as to adjust the media information delivery strategy according to the increased first initial budget and the decreased second initial budget; reducing a first initial budget of the activation plan for the period and increasing a second initial budget of the ROI plan for the period when the first actual ROI is less than a first threshold and/or the second actual ROI is less than a second threshold, so as to adjust the media information delivery strategy according to the reduced first initial budget and the increased second initial budget; the first threshold and the second threshold together enable the actual total ROI obtained by the adjusted media information delivery strategy to reach a total ROI target, and the second threshold is used for enabling the actual activating cost obtained by the adjusted media information delivery strategy to be smaller than an activating cost target.

In some embodiments, a first threshold is used to increase the actual total ROI by a first actual ROI greater than the total ROI target, and a second threshold is used to decrease the actual total ROI by a second actual ROI not less than the total ROI target, the first and second thresholds together bringing the actual total ROI to the total ROI target. In some embodiments, the second threshold may be used to cause the adjusted media information delivery strategy to result in an actual activation cost that is less than the activation cost target, as the actual activation cost may directly impact the second actual ROI of the activation plan.

The first threshold value and the second threshold value may be predetermined according to actual conditions, and the first threshold value and the second threshold value may be the same or different for each period. In a possible manner, the first threshold is a total ROI target of a first preset multiple, the first preset multiple being greater than 1, the second threshold is a total ROI target of a second preset multiple, the second preset multiple being less than 1. Illustratively, a first threshold = K1 ROI _B K1 is a first preset multiple, ROI _B K1 > 1 for the total ROI target; second threshold = k2 ROI _B K2 is a second preset multiple, ROI _B K2 < 1 for the total ROI target. K1 and K2 may be specifically determined according to practical situations, for example, K1 is 1.2, K2 is 0.8, or K1 is 1.1, and K2 is 0.9.

In some embodiments, the first actual ROI may be obtained by the following equation (2):

wherein, ROI _BB1 For the first actual ROI, F _BB1 Payment amount planned for ROI, G _BB1 Media information consumption for the ROI plan, e.g., advertisement consumption for the ROI plan.

In some embodiments, the actual total ROI may be obtained by the following equation (3):

wherein, ROI _BB For the actual total ROI, F _BB1 Payment amount planned for ROI, F _BB2 To activate the planned payment amount G _BB1 Media information intended for ROIConsumption, G _BB2 To activate the planned media information consumption. It will be appreciated that the payment amount of the ROI plan is the payment amount of the payment user who purchased through the delivery of the media information of the ROI plan, and the payment amount of the activation plan is the payment amount of the activation user who purchased through the delivery of the media information of the activation plan.

As can be seen from the above formula (2), the first actual ROI increases, mainly due to the increase of the payment amount of the ROI plan, and in combination with the above formula (3), the first actual ROI will increase the actual total ROI, and therefore the first actual ROI of the period is larger than the first threshold (i.e. larger than the total ROI target), which characterizes the payment amount of the ROI plan is very high, in which case the numerator of formula (3) is very large, such that the actual total ROI is larger than the ROI target.

Since the payment amount of the active user purchased by the active schedule is very small, the payment amount of the active schedule approaches 0, and it is known from the above formula (1) that the second actual ROI decreases mainly due to the increase of the media information consumption of the active schedule, and correspondingly, according to the above formula (3), the second actual ROI decreases to cause the actual total ROI to decrease.

Therefore, when the first actual ROI is greater than the first threshold, the actual total ROI will be greater than the ROI target, and since the adjusted delivery strategy only needs to reach the ROI target, the first initial budget of the activation plan in the period can be increased to increase the media information delivery of the activation plan and reduce the actual total ROI when the first actual ROI is greater than the first threshold, so that the actual total ROI reaches the ROI target. At the same time, by the second actual ROI being greater than the second threshold, it is ensured that the activation plan will not pull the actual total ROI down to less than the ROI target.

The method and the device increase the first initial budget of the activation plan in the period only when the first actual ROI is larger than the first threshold value and the second actual ROI is larger than the second threshold value, and the first threshold value and the second threshold value jointly enable the total actual ROI to reach the ROI target, so that the budget of the activation plan is increased only on the premise that the total actual ROI reaches the ROI target, and the actual total ROI can be guaranteed to reach the standard preferentially.

The first actual ROI being smaller than the first threshold and/or the second actual ROI being smaller than the second threshold, the actual total ROI for the time period may be characterized as being smaller than the ROI target, at which time a first initial budget for the activation plan for the time period may be reduced and a second initial budget for the ROI plan for the time period may be increased to reduce the delivery of media information for the activation plan based on the reduced first initial budget and to increase the delivery of media information for the ROI plan based on the increased second initial budget to increase the actual total ROI such that the actual total ROI can reach the ROI target.

In some embodiments, the first initial budget and the second initial budget of the activation plan and the ROI plan for the period may be determined according to the actual ROIs of the activation plan and the ROI plan, respectively, and specific details regarding determining the first initial budget and the second initial budget may be found in fig. 2 and the related description thereof, which are not described herein.

In a possible manner, multiple activation plans and multiple ROI plans may be launched per time period, and the media information delivery platform may obtain a real-time data stream of the ROI plan, supporting shutdown of the ROI plan. In some embodiments, the media information delivery results may include delivering the actual ROIs planned for each ROI, the method further comprising: and determining a target ROI plan of which the actual ROI does not meet the preset condition from the ROI plan, and stopping media information delivery of the target ROI plan. The preset condition may be specifically determined according to the actual requirement, for example, the preset condition may be that the actual ROI is greater than a preset value. According to the method and the device, the target ROI plan which does not accord with the preset condition is shut down, so that waste of resources caused by the ROI plan with poor effect can be avoided.

FIG. 2 is a flow chart illustrating determining a first initial budget and a second initial budget, according to an exemplary embodiment, referring to FIG. 2, including the steps of:

step 210, the total budget for the period is obtained.

Step 220, determining a budget ratio for the ROI plan and the activation plan based on a first difference between the first actual ROI and the total ROI target and a second difference between the total ROI target and the second actual ROI.

Step 230, based on the budget proportion and the total budget, determining a second initial budget for the ROI plan for the period and a first initial budget for the activation plan for the period.

In some embodiments, the total budget for the period may be determined from the total budget of the dosing period, e.g. may be a total budget determined for each period from the total budget of the dosing period, such as a daily budget.

In some embodiments, the budget ratio may be obtained by the following equation (4):

wherein B is the budget ratio, B2 is the second initial budget of the ROI plan, ROI _BB1 For the first actual ROI of the ROI plan, the ROI _B For the total ROI target, ROI _BB2 To activate the planned second actual ROI, B1 is the first initial budget for the activation plan.

After determining the budget ratio, a second initial budget for the ROI plan and a first initial budget for the activation plan may be derived from the product of the budget ratio and the total budget occupied by each of the ROI plan and the activation plan.

In some embodiments, the first period of the delivery cycle is an initial state in which the ROI plan and the activation plan are not delivered temporarily, and the estimated actual ROI may be determined for the ROI plan and the activation plan, respectively, for determining the second initial budget for delivering the media information of the ROI plan for the first period, and the first initial budget for delivering the media information of the activation plan.

In a possible manner, the method further comprises: in the case that the period is the first period, the first actual ROI and the second actual ROI are a first preset value and a second preset value, respectively, the first preset value being greater than the total ROI target and the second preset value being less than the total ROI target. For example, the first preset value may be K1 ROI _B The second preset value may be K2 ROI _B Regarding K1 ROI _B And K2 ROI _B Reference may be made to the relevant description in fig. 1, and details are not repeated here.

Referring to fig. 3, the media information delivery platform adjusts the media information delivery policies of the ROI plan and the activation plan for each of the delivery period n days, for example. As shown in fig. 3, the media information delivery platform will first acquire the entered activation cost target, total ROI target, and daily budget, then, on the first day in the delivery cycle, use the estimated ROI of the activation plan and the estimated ROI of the ROI plan to allocate the budget, and create the activation plan and the ROI plan by the budgets allocated by the two plans respectively. In some embodiments, an activation plan may be created based on an activation plan delivery objective and a first initial budget on day 1, the activation plan delivery objective may include an actual activation cost less than the activation cost objective and a second actual ROI ≡k2×b of the activation plan. In some embodiments, an ROI plan may be created based on the ROI plan delivery target and a second initial budget on day 1, the ROI plan delivery target including a first actual ROI of the ROI plan ≡K1×B.

Finally, on any of the 2 nd-n days of the dosing cycle, budget allocation is performed according to the actual ROI of the activation plan accumulated from day 1 to the day before and the actual ROI of the ROI plan accumulated from day 1 to the day before, and the activation plan and the ROI plan are adjusted by the budgets allocated by the two plans respectively. Specific details regarding budget allocation and adjustment activation plans and ROI plans may be found in the relevant description of fig. 1 above, and are not repeated here.

Fig. 4 is a block diagram of a media information delivery apparatus according to an exemplary embodiment, as shown in fig. 4, the apparatus 400 includes:

a first acquisition module 410 configured to acquire a total ROI objective and an activation cost objective of a delivery cycle of media information;

an adjustment module 420 configured to adjust, for each period in the delivery cycle, a media information delivery strategy of an ROI plan and an activation plan of the period according to a media information delivery result of the period, so that an actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target, and an actual activation cost obtained according to the adjusted media information delivery strategy is less than the activation cost target;

In some embodiments, the media information delivery results include a first actual ROI from which the ROI is planned to be delivered, and a second actual ROI from which the activation plan is delivered;

the adjustment module 420 is further configured to:

and adjusting the media information delivery strategy of the ROI plan and the activation plan of the period according to the first actual ROI and the second actual ROI of the period.

In some embodiments, the adjustment module 420 is further configured to:

increasing a first initial budget of the activation plan for the period and decreasing a second initial budget of the ROI plan for the period when the first actual ROI is greater than a first threshold and the second actual ROI is greater than a second threshold, so as to adjust the media information delivery strategy according to the increased first initial budget and the decreased second initial budget;

reducing the first initial budget of the activation plan for the period and increasing the second initial budget of the ROI plan for the period, if the first actual ROI is less than the first threshold and/or the second actual ROI is less than the second threshold, to adjust the media information delivery strategy according to the reduced first initial budget and the increased second initial budget;

The first threshold and the second threshold together enable an actual total ROI obtained by the adjusted media information delivery strategy to reach the total ROI target, and the second threshold is used for enabling an actual activation cost obtained by the adjusted media information delivery strategy to be smaller than the activation cost target.

In some embodiments, the first threshold is a first preset multiple of the total ROI target, the first preset multiple being greater than 1, the second threshold is a second preset multiple of the total ROI target, the second preset multiple being less than 1.

In some embodiments, the apparatus further comprises:

a second acquisition module configured to acquire a total budget for the period;

a first determination module configured to determine a budget ratio for the ROI plan and the activation plan based on a first difference between the first actual ROI and the total ROI target, and a second difference between the total ROI target and the second actual ROI;

a second determination module configured to determine the second initial budget for the ROI plan for the period and the first initial budget for the activation plan for the period based on the budget proportion and the total budget.

In some embodiments, in the case that the period is a first period, the first and second actual ROIs are a first preset value and a second preset value, respectively, the first preset value being greater than the total ROI target and the second preset value being less than the total ROI target.

In some embodiments, the media information delivery results include delivering an actual ROI planned for each of the ROIs, the apparatus further comprising:

and a stopping module configured to determine a target ROI plan in which the actual ROI does not meet a preset condition from the ROI plans, and stopping media information delivery of the target ROI plan.

Referring now to fig. 5, a schematic diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and the like, and stationary terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 5 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.

As shown in fig. 5, the electronic device 500 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 501, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.

In general, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 507 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 508 including, for example, magnetic tape, hard disk, etc.; and communication means 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 shows an electronic device 500 having various means, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead.

In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a non-transitory computer readable medium, the computer program comprising program code for performing the method shown in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or from the storage means 508, or from the ROM 502. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 501.

It should be noted that the computer readable medium described in the present disclosure may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this disclosure, a computer-readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, fiber optic cables, RF (radio frequency), and the like, or any suitable combination of the foregoing.

In some implementations, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP (HyperText Transfer Protocol ), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the internet (e.g., the internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed networks.

The computer readable medium may be contained in the electronic device; or may exist alone without being incorporated into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring a total ROI target and an activation cost target of a delivery period of media information; for each period in the delivery period, according to the media information delivery result of the period, adjusting the media information delivery strategy of the ROI plan and the activation plan of the period so that the actual total ROI obtained according to the adjusted media information delivery strategy reaches the total ROI target, and the actual activation cost obtained according to the adjusted media information delivery strategy is smaller than the activation cost target; wherein the media information corresponding to the ROI plan is used to adjust the number of activated and paid users and the media information corresponding to the activation plan is used to adjust the number of activated and unpaid users.

Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including, but not limited to, an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented in software or hardware. The name of a module does not in some cases define the module itself.

The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: a Field Programmable Gate Array (FPGA), an Application Specific Integrated Circuit (ASIC), an Application Specific Standard Product (ASSP), a system on a chip (SOC), a Complex Programmable Logic Device (CPLD), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

According to one or more embodiments of the present disclosure, example 1 provides a media information delivery method, including:

According to one or more embodiments of the present disclosure, example 2 provides the media information delivery method of example 1, the media information delivery result including a first actual ROI from which the ROI plan was delivered, and a second actual ROI from which the activation plan was delivered;

the media information delivery strategy for adjusting the ROI plan and the activation plan of the time period according to the media information delivery result of the time period comprises the following steps:

According to one or more embodiments of the present disclosure, example 3 provides the media information delivery method of example 2, the adjusting the media information delivery policy of the ROI plan and the activation plan of the period according to the first actual ROI and the second actual ROI of the period, including:

According to one or more embodiments of the present disclosure, example 4 provides the media information delivery method of example 3, wherein the first threshold is a first preset multiple of the total ROI target, the first preset multiple is greater than 1, and the second threshold is a second preset multiple of the total ROI target, and the second preset multiple is less than 1.

According to one or more embodiments of the present disclosure, example 5 provides a media information delivery method of example 3, the method further comprising:

acquiring the total budget of the period;

determining a budget ratio for the ROI plan and the activation plan based on a first difference between the first actual ROI and the total ROI target, and a second difference between the total ROI target and the second actual ROI;

determining said second initial budget for said ROI plan for said period and said first initial budget for said activation plan for said period based on said budget proportion and said total budget.

According to one or more embodiments of the present disclosure, example 6 provides the media information delivery method of example 5, wherein in the case that the period is a first period, the first actual ROI and the second actual ROI are a first preset value and a second preset value, respectively, the first preset value being greater than the total ROI target, and the second preset value being less than the total ROI target.

According to one or more embodiments of the present disclosure, example 7 provides the media information delivery method of example 1, the media information delivery result including delivering the actual ROI planned by each of the ROIs, the method further comprising:

and determining a target ROI plan of which the actual ROI does not meet preset conditions from the ROI plan, and stopping media information delivery of the target ROI plan.

According to one or more embodiments of the present disclosure, example 8 provides a media information delivery apparatus, comprising:

According to one or more embodiments of the present disclosure, example 9 provides a computer-readable medium having stored thereon a computer program which, when executed by a processing device, implements the steps of the method of any of examples 1-7.

In accordance with one or more embodiments of the present disclosure, example 10 provides an electronic device, comprising:

a storage device having one or more computer programs stored thereon;

one or more processing means for executing the one or more computer programs in the storage means to implement the steps of the method of any of examples 1-7.

The foregoing description is only of the preferred embodiments of the present disclosure and description of the principles of the technology being employed. It will be appreciated by persons skilled in the art that the scope of the disclosure referred to in this disclosure is not limited to the specific combinations of features described above, but also covers other embodiments which may be formed by any combination of features described above or equivalents thereof without departing from the spirit of the disclosure. Such as those described above, are mutually substituted with the technical features having similar functions disclosed in the present disclosure (but not limited thereto).

Moreover, although operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are example forms of implementing the claims. The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Claims

1. A method for delivering media information, comprising:

2. The media information delivery method of claim 1, wherein the media information delivery results include a first actual ROI from which the ROI is planned to be delivered, and a second actual ROI from which the activation plan is planned to be delivered;

3. The media information delivery method of claim 2, wherein said adjusting the media information delivery strategy of the ROI plan and the activation plan for the period according to the first actual ROI and the second actual ROI for the period comprises:

4. The media information delivery method of claim 3, wherein the first threshold is a first preset multiple of the total ROI target, the first preset multiple is greater than 1, the second threshold is a second preset multiple of the total ROI target, and the second preset multiple is less than 1.

5. The media information delivery method of claim 3, further comprising:

acquiring the total budget of the period;

6. The media information delivery method of claim 5, wherein the first actual ROI and the second actual ROI are a first preset value and a second preset value, respectively, in the case that the period is a first period, the first preset value is greater than the total ROI target, and the second preset value is less than the total ROI target.

7. The media information delivery method of claim 1, wherein the media information delivery results include delivering an actual ROI planned for each of the ROIs, the method further comprising:

8. A media information delivery apparatus, comprising:

9. A computer readable medium on which a computer program is stored, characterized in that the program, when being executed by a processing device, carries out the steps of the method according to any one of claims 1-7.

10. An electronic device, comprising:

a storage device having one or more computer programs stored thereon;

one or more processing means for executing the one or more computer programs in the storage means to implement the steps of the method of any of claims 1-7.