CN110276646B - Data processing method and device for push information and electronic equipment - Google Patents
Data processing method and device for push information and electronic equipment Download PDFInfo
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Abstract
The embodiment of the disclosure provides a data processing method and device for push information and electronic equipment. The method comprises the following steps: acquiring historical operation behavior information of a target user operating the historical push information, and determining the user type of the target user according to the historical operation behavior information; determining push related information and a data issuing mode corresponding to target data issued by controlling the push information aiming at a target user, so as to carry out information push to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information. The information pushing method and the device improve the accuracy of information pushing and reduce disturbance of the pushed information to users; meanwhile, target data are issued to the user through a data issuing mode according to control operation of the user on the push information, the effect of stimulating the user to spend more time to browse the push information can be achieved, and the popularization of the push information is further improved.
Description
Technical Field
The present disclosure relates to the field of data processing technologies, and in particular, to a data processing method and apparatus for push information, and an electronic device.
Background
Digital marketing refers to a marketing method for realizing marketing targets by means of internet, computer communication technology and digital interactive media, and therefore, it is the mainstream of a pushing method for sending push information (such as advertisement information) to an application program by using advanced computer network technology.
In the related technology, the pushing mode aiming at the advertisement has the defects of a rough type and a broadcast network type, namely, the advertisements sent to different users are the same, so that the pushed advertisements cannot be matched with the wishes of the users, the problem that the delivered advertisements cannot play the purpose of the advertisements is easily caused because the delivered advertisements do not conform to the wishes of the users, and troubles are caused to unintended or non-potential users; meanwhile, the user is reluctant to spend more time browsing the advertisement, which causes the problem that the advertisement has little or no attraction to the user, so the related advertisement-oriented push mode has the problem of poor advertisement effect.
Disclosure of Invention
The present disclosure provides a method, an apparatus, an electronic device, and a computer-readable medium for data processing of push information, which may solve the above technical problems. The technical scheme is as follows:
in a first aspect, a data processing method for push information is provided, where the method includes:
acquiring historical operation behavior information of a target user operating the historical push information, and determining the user type of the target user according to the historical operation behavior information;
based on the user type, determining push related information and a data issuing mode corresponding to target data issued by controlling the push information aiming at a target user, so as to perform information push to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information.
Further, the historical operational behavior information includes at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
Further, determining the user type of the target user according to the historical operation behavior information, wherein the user type comprises at least one of the following items:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relation between each preconfigured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each pre-configured user type and the corresponding total duration threshold range of the viewing push information.
Further, based on the user type, determining push related information and a data issuing manner corresponding to the target data, which is issued by performing control operation on the push information for the target user, includes:
determining the quantity of push information aiming at a target user based on the user type;
determining the types of the corresponding data distribution of the target user aiming at the push information under different watching time lengths and the quantity corresponding to each type of target data respectively based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user permissions, coupons.
Further, after obtaining the historical operation behavior information of the target user operating the historical push information, the method further includes:
determining the interest type of a target user according to at least one of the average time length of the target user for watching the single historical push message and the total time length of the target user for watching the historical push message;
determining push related information based on the user type, including:
and determining corresponding push information based on the user type and the interest type.
Further, the method also includes:
determining acquisition record information of target users on various types of target data;
and adjusting the data distribution mode according to the acquired record information.
Further, the logging information comprises at least one of:
acquiring times of various types of target data by a target user;
the acquisition quantity of target users to various types of target data;
acquiring frequency of each type of target data by a target user;
according to the record information, adjusting the data distribution mode, comprising:
determining the type of target data which the target user is interested in according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
Further, the user type includes at least one of:
a high-sensitivity user for push information, a low-sensitivity user for push information, and a non-sensitive user for push information.
In a second aspect, a data processing apparatus for pushing information is provided, the apparatus comprising:
the information acquisition module is used for acquiring historical operation behavior information of a target user for operating the historical push information and determining the user type of the target user according to the historical operation behavior information;
and the data processing module is used for determining push related information and a data issuing mode corresponding to the target data issued by the control operation of the target user on the push information based on the user type, sending the push information to the application client corresponding to the target user according to the push related information, and determining corresponding issued data according to the data issuing mode and the control operation of the target user on the push information.
Further, the historical operational behavior information includes at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
Further, the data processing module comprises at least one of:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relationship between each pre-configured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each pre-configured user type and the corresponding total duration threshold range of the viewing push information.
Further, the data processing module is configured to:
determining the quantity of push information aiming at a target user based on the user type;
determining the types of target data corresponding to the pushed information under different watching durations and the quantity respectively corresponding to the sending data of each type by a target user based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user privileges, coupons.
Further, after obtaining the historical operation behavior information of the target user operating the historical push information, the information obtaining module is further configured to:
determining the interest type of a target user according to at least one of the average time length of the target user for watching the single historical push message and the total time length of the target user for watching the historical push message;
the data processing module is used for:
and determining corresponding push information based on the user type and the interest type.
Further, the data processing module is further configured to:
determining acquisition record information of a target user for each type of target data;
and adjusting the data distribution mode according to the acquired record information.
Further, the logging information comprises at least one of:
acquiring times of various types of target data by a target user;
the acquisition quantity of target users to various types of target data;
acquiring frequency of each type of target data by a target user;
the data processing module is used for comprising:
determining the type of target data which is interested by the target user according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
Further, the user type includes at least one of:
a high-sensitivity user for push information, a low-sensitivity user for push information, and a non-sensitive user for push information. In a third aspect, an electronic device is provided, which includes:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: the data processing method for the push information is executed.
In a fourth aspect, a computer-readable medium is provided, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the above-mentioned data processing method for push information.
The technical scheme provided by the embodiment of the disclosure has the following beneficial effects: the method comprises the steps of obtaining historical operation behavior information of a target for operating historical push information, determining a user type of a target user according to the historical operation behavior information, determining push related information and a data distribution mode aiming at target data based on the user type, sending the push information to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data distribution mode and control operation of the target user on the push information, wherein the mode of determining the user type according to the historical operation behavior information improves the accuracy of sending the push information and reduces disturbance of the push information on the user; meanwhile, the data sending mode is determined according to the user type, so that the data sending mode is matched with the user type, the accuracy of sending the target data to the target user is improved, the quantity of the sent target data is matched with the user, the effect of encouraging the user to spend more time and cost to browse the pushed information is achieved, and the popularization of the pushed information is further improved.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
Fig. 1 is a schematic flowchart of a data processing method for push information according to an embodiment of the present disclosure;
fig. 2 is a schematic flow chart illustrating a process of determining push related information and a data issuing manner in a data processing method for push information according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a data processing apparatus for pushing information according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more complete and thorough understanding of the present disclosure. It should be understood that the drawings and the embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing the devices, modules or units, and are not used for limiting the devices, modules or units to be different devices, modules or units, and also for limiting the sequence or interdependence relationship of the functions executed by the devices, modules or units.
It is noted that references to "a" or "an" in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will appreciate that references to "one or more" are intended to be exemplary and not limiting unless the context clearly indicates otherwise. The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
The embodiment of the present disclosure provides a data processing method for push information, as shown in fig. 1, the method includes: step S101 and step S102.
Step S101, obtaining historical operation behavior information of the target for operating the historical pushing information, and determining the user type of the target user according to the historical operation behavior information.
In the embodiment of the present disclosure, the historical operation behavior information generally includes operation related information of a target user on a push message (such as advertisement information) sent to an application client within a past predetermined time period, such as information on a play operation of the push message, a total duration of watching the push message, an average duration of watching a single push message, and the like; information about rewards (i.e., target data) acquired by the target user in the past predetermined time and the type of reward in which the target user is interested may also be included, for example, only virtual coins are acquired in the past 1 interest and the number of virtual coins acquired at each time.
In specific application, assuming that the application client is an instant messaging application, the push information sent to the instant messaging application includes 5 car advertisements and 5 cosmetic advertisements, and the historical operation behavior information is behavior information of the target user operating the 5 car advertisements and the 5 cosmetic advertisements in a past preset time period, for example, 3 car advertisements are watched, and the watching time of each car advertisement exceeds 2 minutes.
In a specific application, the step S101 may be executed under any one of the following conditions:
detecting that a target user starts an application client;
the application client is switched to the foreground. For example, if it is detected that the target user starts the application client, historical operation behavior information of the target user operating the historical push information is acquired, and the user type of the target user is determined according to the historical operation behavior information.
In specific application, the historical operation behavior information of each user is generally obtained through user identification.
S102, based on the user type, determining push related information and a data issuing mode corresponding to target data issued by controlling push information aiming at a target user, sending the push information to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information.
In the embodiment of the present disclosure, the push related information is used to represent detailed information of the sent push message, and specifically may include the number and type (such as car advertisement and cosmetic advertisement) of the sent push information, for example, if 10 pieces of advertisement information are sent to the application client corresponding to the target user a according to the push related information, at this time, because the type of the advertisement information is not determined, 10 pieces of advertisement information may be selected from advertisement information data according to a random algorithm and sent to the application client corresponding to the target user a; for another example, if 10 pieces of car advertisement information are sent to the application client corresponding to the target user a according to the push related information, 10 pieces of car advertisement information may be selected from the advertisement information data of the car type according to a random algorithm and sent to the application client corresponding to the target user a.
In the embodiment of the present disclosure, the data issuing manner is used to represent detailed information of target data issued to a user, such as issuing conditions and types and numbers of the target data corresponding to the issuing conditions, where the target data refers to rewards issued to the user, such as virtual red packets, virtual coins, coupons, and the like. For example, if the target user watches the car advertisement for 10 minutes, 10 virtual coins (i.e., target data) are dispensed to the target user; alternatively, if the target user watches the car advertisement for 20 minutes, 1 coupon (i.e., target data) is issued to the target user.
According to the method and the device, the historical operation behavior information of the target for operating the historical push information is acquired, the user type of the target user is determined according to the historical operation behavior information, the push related information and a data issuing mode corresponding to target data issued by the target user for controlling the push information are determined based on the user type, the push information is sent to the application client corresponding to the target user according to the push related information, the corresponding target data is determined according to the data issuing mode and the control operation of the target user for the push information, the user type is determined according to the historical operation behavior information, the accuracy of sending the push information is improved, and the disturbance of the push information to the user is reduced; the data issuing method is determined according to the user type, so that the data issuing method is matched with the user type, the accuracy of issuing the target data to the target user is improved, the quantity of the issued target data is matched with the user, the effect of encouraging the user to spend more time and cost to browse the pushed information is achieved, and the popularization strength of the pushed information is further improved.
In another implementation, the historical operational behavior information includes at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
In another implementation manner, the determining the user type of the target user according to the historical operation behavior information in step S101 includes at least one of the following:
determining the user type of the target user based on the corresponding relationship between each pre-configured user type and the corresponding threshold range of the average duration for watching the single push information respectively and according to the average duration for watching the single historical push information of the target user;
and determining the user type of the target user based on the corresponding relationship between each pre-configured user type and the corresponding total duration threshold range of the viewing push information and according to the total duration of the viewing history push information of the target user.
For example, assuming that the average duration of watching a single piece of historical push information by a target user is 2 minutes, and the average duration of watching a single piece of historical push information is used as a standard for determining the user type, if the threshold range of the average duration of watching a single piece of push information corresponding to the user type 1 is (0,30 seconds); the average duration threshold range for watching a single piece of push information corresponding to user type 2 is [30 seconds, 3 minutes) ], and the user type of the target user is user type 2.
In still another implementation manner, as shown in fig. 2, the step S102 of determining push related information and a data issuing manner corresponding to the target data issued by performing a control operation on the push information for the target user includes:
step S1021, determining the quantity of push information aiming at a target user based on the user type;
step S1022, based on the user type, determining the type of the target data correspondingly issued by the target user for the push information under different viewing durations and the corresponding quantity of the target data of each type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user privileges, coupons.
For example, assuming that the user type is determined according to the total time of the target user viewing the historical advertisement information, if the total time is 30 minutes, the user is determined to be the user type sensitive to the advertisement, and more advertisements can be allocated to the user, such as determining to send 30 pieces of push information to the target user. The number of the push information sent to the target user is determined after the user type of the target user is determined by respectively setting the corresponding number of the push information for different user types in advance. For example, assume that user type 1 corresponds to 30 push messages; the user type 2 corresponds to 20 pieces of push information; the user type 3 corresponds to 5 pieces of push information, and thus, the number of push information transmitted to the target user can be determined according to the user type of the target user.
In specific application, because the target data comprises a plurality of types, the embodiment of the disclosure provides a plurality of target data which can be selected by the target user through a data distribution mode, and avoids the problem that the user lacks interest in the target data which is distributed to the user by default, which results in reduction of interest of the user in watching the advertisement. If two kinds of target data, namely virtual currency and empirical value, are provided, if a user selects the virtual currency, the virtual currency is issued according to the control operation of the user on the push information, and when the virtual currency is specifically applied, the user can select which kind of target data is acquired through an interactive interface at a client side, wherein the interactive interface can be provided when the target data is issued or before the target data is issued. For example, assuming that the target data selected by the target user through the interactive interface before viewing the advertisement is a virtual coin, the data may be issued in the following manner: the user watches the push information for 1 minute, and issues 2 virtual coins; watch for 3 minutes and dispense 5 virtual coins.
In yet another implementation, step S101 is as shown in fig. 1, and the method further includes:
step S1011, determining the interest type of the target user according to at least one of the average time length of the target user for watching the single historical push message and the total time length for watching the historical push message;
in step S102, based on the user type, determining push related information, including:
and determining corresponding push information based on the user type and the interest type.
For example, if the interest type is a car, assuming that the number of pieces of push information corresponding to the user type is 10, push information of 10 car types is determined. According to the method and the device, the quantity of the push information can be determined according to the user type, the type of the push information is determined according to the interest type, the matching of the sent push information and the user is guaranteed according to the two conditions, the problem of resource waste and the problem of disturbance of the user due to the fact that the user is not interested in the push information are avoided, and the precision of sending the push information is improved.
In yet another implementation, as shown in fig. 1, the method further comprises:
step S103 (not shown in the figure), determining acquisition record information of each type of target data by the target user;
step S104 (not shown), adjusting the data distribution mode according to the acquired record information.
Further, the logging information comprises at least one of:
acquiring times of various types of target data by a target user;
the target user acquires the quantity of each type of target data;
acquiring frequency of each type of target data by a target user;
step S104, according to the record information, adjusting the data distribution mode, including:
determining the type of target data which is interested by the target user according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
In the embodiment of the present disclosure, the acquisition record information is used to represent the detailed information of each type of target data acquired by the user, for example, in the past 1 week, the number of times of acquiring virtual coins is N1, the frequency is P1, and the number is S1; the number of times of acquiring the coupons is N2, the frequency is P2, and the number is S2. One way of determining the target data of interest to the target user is described below by taking the number of times the target data is acquired as an example, for example, if the number of times N is greater than a preset number of times threshold N, the target data is determined to be the target data of interest to the target user, and if N1 is greater than N and N2 is less than N, the virtual coin is determined to be the target data of interest to the user.
In the above embodiments and implementations, the user type includes at least one of:
a high-sensitivity user for push information, a low-sensitivity user for push information, and a non-sensitive user for push information.
In specific application, if the user type is a high-sensitivity user aiming at the push information, the push information is more; if the user type is not sensitive to the push information, less or no push can be performed. For example, assuming that the preset number of push information corresponding to a low-sensitivity user for push information is 10, 10 pieces of push information are transmitted to a target user.
The data processing apparatus 30 for push information according to the embodiment of the present disclosure may include, as shown in fig. 3: an information acquisition module 301 and a data processing module 302, wherein,
the information acquisition module 301 is configured to acquire historical operation behavior information of a target user operating historical push information, and determine a user type of the target user according to the historical operation behavior information;
the data processing module 302 is configured to determine, based on the user type, push-related information and a data issuing manner corresponding to the target data and issued by performing a control operation on the push information for the target user, to send the push information to an application client corresponding to the target user according to the push-related information, and to determine corresponding issued data according to the data issuing manner and the control operation on the push information by the target user.
According to the method, the historical operation behavior information of a target for operating the historical push information is obtained, the user type of a target user is determined according to the historical operation behavior information, the push related information and a data issuing mode corresponding to target data issued by the target user for controlling the push information are determined based on the user type, the push information is sent to an application client corresponding to the target user according to the push related information, and the corresponding target data is determined according to the data issuing mode and the control operation of the target user for the push information, so that the mode of determining the user type according to the historical operation behavior information improves the precision of sending the push information and reduces the disturbance of the push information to the user; meanwhile, the distribution mode is determined according to the user type, so that the data distribution mode is matched with the user type, the accuracy of distributing the target data to the target user is improved, the quantity of the sent target data is matched with the user, the effect of encouraging the user to spend more time and cost to browse the pushed information is achieved, and the popularization strength of the pushed information is further improved.
Further, the historical operational behavior information includes at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
Further, the data processing module comprises at least one of:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relationship between each pre-configured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each pre-configured user type and the corresponding total duration threshold range of the viewing push information.
Further, the data processing module is configured to:
determining the quantity of push information aiming at a target user based on the user type;
determining the types of target data corresponding to the pushed information under different watching durations and the quantity corresponding to each type of sending data of the target user based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user privileges, coupons.
Further, after obtaining the historical operation behavior information of the target user operating the historical push information, the information obtaining module is further configured to:
determining the interest type of a target user according to at least one of the average duration of the target user watching the single historical push message and the total duration of the target user watching the historical push message;
the data processing module is used for:
and determining corresponding push information based on the user type and the interest type.
Further, the data processing module is further configured to:
determining acquisition record information of a target user for each type of target data;
and adjusting the data distribution mode according to the acquired record information.
Further, the logging information comprises at least one of:
acquiring times of various types of target data by a target user;
the acquisition quantity of target users to various types of target data;
acquiring frequency of each type of target data by a target user;
the data processing module is used for comprising:
determining the type of target data which the target user is interested in according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
Further, the user types include at least one of:
a high-sensitivity user for push information, a low-sensitivity user for push information, and a non-sensitive user for push information.
The data processing apparatus for push information of this embodiment can execute the data processing method for push information provided in the first embodiment of the present disclosure, and the implementation principles thereof are similar, and are not described herein again.
Referring now to FIG. 4, a block diagram of an electronic device (e.g., the electronic device or server of FIG. 4) 400 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
The electronic device includes: a memory and a processor, wherein the processor may be referred to as a processing device 401 described below, and the memory may include at least one of a Read Only Memory (ROM)402, a Random Access Memory (RAM)403, and a storage device 408, which are described below: as shown in fig. 4, electronic device 400 may include a processing device (e.g., central processing unit, graphics processor, etc.) 401 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)402 or a program loaded from a storage device 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the electronic apparatus 400 are also stored. The processing device 401, the ROM 402, and the RAM 403 are connected to each other through a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
Generally, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage devices 408 including, for example, magnetic tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the electronic device 400 to communicate wirelessly or by wire with other devices to exchange data. While fig. 4 illustrates an electronic device 400 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 409, or installed from the storage device 408, or installed from the ROM 402. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 401.
It should be noted that the computer-readable signal medium or computer-readable storage medium of the present disclosure may be any computer-readable signal medium or computer-readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may be separate and not incorporated into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring historical operation behavior information of a target user operating historical push information, and determining the user type of the target user according to the historical operation behavior information; based on the user type, determining push related information and a data issuing mode corresponding to target data issued by controlling the push information aiming at a target user, so as to perform information push to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. In this case, the name of the unit does not constitute a limitation on the unit itself in some cases, and for example, the first acquisition unit may also be described as "a unit that acquires historical operation behavior information targeted for operating the historical push information and determines the user type of the targeted user based on the historical operation behavior information".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
Example a provides a data processing method for push information, comprising:
acquiring historical operation behavior information of a target user operating historical push information, and determining the user type of the target user according to the historical operation behavior information;
based on the user type, determining push related information and a data issuing mode corresponding to target data issued by controlling the push information aiming at a target user, sending the push information to an application client corresponding to the target user according to the push related information, and determining corresponding target data according to the data issuing mode and the control operation of the target user on the push information.
In accordance with one or more embodiments of the present disclosure, the historical operational behavior information in example a includes at least one of:
viewing an average duration of a single historical push message;
the total length of time to view the history push information.
According to one or more embodiments of the disclosure, example a determines a user type of the target user from the historical operational behavior information, including at least one of:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relation between each preconfigured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each pre-configured user type and the corresponding total duration threshold range of the viewing push information.
According to one or more embodiments of the present disclosure, example a, determining, based on a user type, push-related information and a data issuing manner corresponding to target data issued by performing a control operation on the push information for a target user, includes:
determining the quantity of push information aiming at a target user based on the user type;
determining the types of the corresponding data distribution of the target user aiming at the push information under different watching time lengths and the quantity corresponding to each type of target data respectively based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user privileges, coupons.
According to one or more embodiments of the present disclosure, after obtaining the historical operation behavior information of the target user operating the historical push information, the example a further includes:
determining the interest type of a target user according to at least one of the average duration of the target user watching the single historical push message and the total duration of the target user watching the historical push message;
determining push related information based on the user type, including:
and determining corresponding push information based on the user type and the interest type.
In accordance with one or more embodiments of the present disclosure, example a further comprises:
determining acquisition record information of target users on various types of target data;
and adjusting the data distribution mode according to the acquired record information.
In accordance with one or more embodiments of the present disclosure, example a obtaining logging information comprises at least one of:
acquiring times of various types of target data by a target user;
the target user acquires the quantity of each type of target data;
acquiring frequency of each type of target data by a target user;
according to the record information, adjusting the data distribution mode comprises the following steps:
determining the type of target data which the target user is interested in according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
Example B provides, in accordance with one or more embodiments of the present disclosure, a data processing apparatus for pushing information, comprising:
the information acquisition module is used for acquiring historical operation behavior information of a target user for operating the historical push information and determining the user type of the target user according to the historical operation behavior information;
and the data processing module is used for determining push related information and a data issuing mode corresponding to the target data issued by the control operation of the target user on the push information based on the user type, sending the push information to the application client corresponding to the target user according to the push related information, and determining corresponding issued data according to the data issuing mode and the control operation of the target user on the push information.
In accordance with one or more embodiments of the present disclosure, example B types of historical operational behavior information include at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
In accordance with one or more embodiments of the present disclosure, the data processing module in example B comprises at least one of:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relation between each preconfigured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each pre-configured user type and the corresponding total duration threshold range of the viewing push information.
In accordance with one or more embodiments of the present disclosure, the data processing module in example B is to:
determining the quantity of push information aiming at a target user based on the user type;
determining the types of target data corresponding to the pushed information under different watching durations and the quantity respectively corresponding to the sending data of each type by a target user based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user permissions, coupons.
According to one or more embodiments of the present disclosure, after example B obtains the historical operation behavior information of the target user operating the historical push information, the information obtaining module is further configured to:
determining the interest type of a target user according to at least one of the average time length of the target user for watching the single historical push message and the total time length of the target user for watching the historical push message;
the data processing module is used for:
and determining corresponding push information based on the user type and the interest type.
According to one or more embodiments of the present disclosure, the data processing module in example B is further configured to:
determining acquisition record information of a target user for each type of target data;
and adjusting the data distribution mode according to the acquired record information.
According to one or more embodiments of the present disclosure, the obtaining of the information in example B includes at least one of:
acquiring times of various types of target data by a target user;
the target user acquires the quantity of each type of target data;
acquiring frequency of each type of target data by a target user;
the data processing module is used for comprising:
determining the type of target data which the target user is interested in according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
In accordance with one or more embodiments of the present disclosure, the user type in example B includes at least one of:
a high-sensitivity user for push information, a low-sensitivity user for push information, and a non-sensitive user for push information.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and the technical features disclosed in the present disclosure (but not limited to) having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.
Claims (8)
1. A data processing method for push information is characterized by comprising the following steps:
detecting that a target user starts an application client, acquiring historical operation behavior information of the target user for operating historical push information, and determining the user type of the target user according to the historical operation behavior information; the historical operation behavior information comprises operation related information of a push message sent to an application client by the target user in a past preset time period, related information of target data acquired by the target user in a past preset time period, and type information of the target data interested by the target user; the target data refers to rewards issued to the user;
determining push related information and a data issuing mode corresponding to target data issued by controlling push information aiming at the target user based on the user type; the push related information is used for representing the detail information of the sent push message; the detailed information comprises the number and the type of the sent push information; the data issuing mode comprises issuing conditions;
sending at least one piece of push information to an application client corresponding to the target user according to the push related information;
determining acquisition record information of the target user on each type of target data, and adjusting the data distribution mode according to the acquisition record information;
determining corresponding target data based on the adjusted data issuing mode and the control operation of the target user on the push information; and
the acquisition record information includes at least one of:
the target user acquires the times of various types of target data;
the number of the target users acquiring the target data of each type;
the frequency of the target user acquiring various types of target data;
the adjusting the data issuing mode according to the acquired record information comprises:
determining the type of target data which is interested by the target user according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
2. The method of claim 1, wherein the historical operational behavior information comprises at least one of:
the average duration of viewing a single historical push;
the total length of time to view the history push information.
3. The method of claim 2, wherein the determining the user type of the target user from the historical operational behavior information comprises at least one of:
determining the user type of the target user according to the average duration of the target user for watching the single historical push information based on the corresponding relationship between each preconfigured user type and the corresponding threshold range of the average duration for watching the single push information;
and determining the user type of the target user according to the total duration of the viewing history push information of the target user based on the corresponding relation between each preconfigured user type and the corresponding total duration threshold range of the viewing push information.
4. The method according to claim 2, wherein the determining, based on the user type, push-related information and a data distribution manner corresponding to the target data, which is distributed by performing a control operation on the push information for the target user, comprises:
determining a quantity of push information for the target user based on the user type;
determining the types of the corresponding issued data of the target user aiming at the push information under different watching time lengths and the quantity respectively corresponding to the target data of each type based on the user type;
the target data includes at least one of:
virtual currency, experience values, user ratings, user permissions, coupons.
5. The method according to claim 1, after obtaining the historical operation behavior information of the target user operating the historical push information, further comprising:
determining the interest type of the target user according to at least one of the average duration of the target user watching the single historical push message and the total duration of the target user watching the historical push message;
the determining push related information based on the user type includes:
and determining corresponding push information based on the user type and the interest type.
6. A data processing apparatus for pushing information, comprising:
the information acquisition module is used for detecting that a target user starts an application client, acquiring historical operation behavior information of the target user for operating historical push information, and determining the user type of the target user according to the historical operation behavior information; the historical operation behavior information comprises operation related information of a push message sent to an application client by the target user in a past preset time period, related information of target data acquired by the target user in a past preset time period, and type information of the target data interested by the target user; the target data refers to rewards issued to the user;
the data processing module is used for determining push related information and a data issuing mode corresponding to target data issued by controlling push information aiming at the target user based on the user type; the push related information is used for representing the detail information of the sent push message; the detailed information comprises the number and the type of the sent push information; the data issuing mode comprises issuing conditions; sending at least one piece of pushing information to an application client corresponding to the target user according to the pushing related information; determining acquisition record information of the target user on each type of target data, and adjusting the data distribution mode according to the acquisition record information; determining corresponding target data based on the adjusted data issuing mode and the control operation of the target user on the push information; and
the acquisition record information includes at least one of:
the target user obtains the times of each type of target data;
the number of the target users acquiring the target data of each type;
the frequency of the target user acquiring various types of target data;
the data processing module is further used for adjusting the data issuing mode according to the acquired record information in the following mode:
determining the type of target data which is interested by the target user according to at least one of the acquisition times of the target user to the various types of the issued data, the acquisition quantity of the target user to the various types of the issued data and the acquisition frequency of the target user to the various types of the issued data;
and adjusting the data distribution mode based on the type of the target data which is interested by the target user.
7. An electronic device, comprising:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: -executing the data processing method for push information according to any of claims 1-5.
8. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the data processing method for push information of any one of claims 1 to 5.
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| CN111200639B (en) * | 2019-12-20 | 2023-04-07 | 上海淇玥信息技术有限公司 | Information pushing method and device based on user operation behavior and electronic equipment |
| CN111258678B (en) * | 2020-01-20 | 2022-02-11 | 北京字节跳动网络技术有限公司 | Data allocation method and device, electronic equipment and computer readable medium |
| CN111695073A (en) * | 2020-05-18 | 2020-09-22 | 北京字节跳动网络技术有限公司 | Information pushing method and device and electronic equipment |
| CN111683143B (en) * | 2020-06-08 | 2022-10-25 | 北京奇艺世纪科技有限公司 | Message pushing method and device, electronic equipment and computer readable storage medium |
| CN111756837A (en) * | 2020-06-23 | 2020-10-09 | 京东数字科技控股有限公司 | Information pushing method, device, equipment and computer readable storage medium |
| CN112559898B (en) * | 2021-02-24 | 2021-07-27 | 北京每日优鲜电子商务有限公司 | Item information sending method, item information sending device, electronic equipment and computer readable medium |
| CN113344620A (en) * | 2021-05-31 | 2021-09-03 | 北京百度网讯科技有限公司 | Method, device and storage medium for issuing welfare information |
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| CN107592346B (en) * | 2017-08-31 | 2020-09-01 | 江西博瑞彤芸科技有限公司 | User classification method based on user behavior analysis |
| CN107563817A (en) * | 2017-09-11 | 2018-01-09 | 浙江华信区块链科技服务有限公司 | A kind of method of advertisement spreading and system for entering row energization to user's notice based on block chain |
| CN108304888B (en) * | 2018-02-28 | 2020-07-07 | 广州虎牙信息科技有限公司 | Live broadcast platform user classification method, computer storage medium and terminal |
| CN109242575A (en) * | 2018-09-27 | 2019-01-18 | 武汉聚鸿传媒文化有限公司 | A kind of advertisement delivery system based on block chain |
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