CN114817698A

CN114817698A - Information pushing method and device, information display method and device, equipment and medium

Info

Publication number: CN114817698A
Application number: CN202110126760.7A
Authority: CN
Inventors: 杜炯
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2021-01-29
Filing date: 2021-01-29
Publication date: 2022-07-29

Abstract

The embodiment of the disclosure relates to an information pushing method and device, an information display method and device, equipment and a medium. The information pushing method comprises the following steps: acquiring audience interaction information sent by an audience client; determining first behavior data based on a preset screening condition, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a live broadcast room or a live broadcast user starting in the live broadcast room by a viewer client; filling the first behavior data into audience interaction information to obtain target interaction information; and pushing the target interaction information to the anchor client corresponding to the audience client. By adopting the technical scheme, the server side can push the audience interaction information filled with the first behavior data to the anchor client side based on the preset screening condition, so that the anchor client side screens the audience interaction information, the screened audience interaction information is displayed, and the problem of information overload of a live broadcast room is solved.

Description

Information pushing method and device, information display method and device, equipment and medium

Technical Field

The present disclosure relates to the field of information processing technologies, and in particular, to an information pushing method and apparatus, an information displaying method and apparatus, a device, and a medium.

Background

With the development of mobile internet, live broadcast gradually becomes an indispensable part in people's life and entertainment modes, and each live broadcast platform begins to emerge a batch of large V live broadcast rooms and high-heat live broadcast rooms. The problem of information overload generally exists in the current high-heat live broadcast room, for example, the comment area message brushing is too fast, so that the anchor can not obtain complete or valuable information content.

The current common solution is to add a negative one-screen design on the live page of the mobile device, and to slide left or right into a single page, in which the interaction information of the audience users is shown in a centralized manner. However, such a scheme still appears to be insufficient for information filtering in a high-heat live broadcast room, and the anchor cannot efficiently acquire information.

Disclosure of Invention

In order to solve the technical problems or at least partially solve the technical problems, the present disclosure provides an information push method and apparatus, an information display method and apparatus, a device, and a medium, which can solve the problem of information overload in a live broadcast room and enable a main broadcast to acquire information quickly and efficiently.

The embodiment of the disclosure provides an information pushing method, which includes:

acquiring audience interaction information sent by an audience client;

determining first behavior data based on a preset screening condition, wherein the first behavior data represent historical behaviors of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a live broadcast room or a main broadcast user playing in the live broadcast room by the audience client;

filling the first behavior data into the audience interaction information to obtain target interaction information;

and pushing the target interaction information to a main broadcasting client corresponding to the audience client.

The embodiment of the present disclosure further provides an information display method, including:

receiving target interaction information pushed by a server, wherein the target interaction information comprises first behavior data, the first behavior data represent historical behaviors of a watching and broadcasting user on a target live broadcasting object, and the target live broadcasting object comprises a live broadcasting user currently entering a viewer client or a main broadcasting user starting in the live broadcasting room;

and displaying the target interaction information under the condition that the first behavior data meets a preset screening condition.

The embodiment of the present disclosure further provides an information pushing apparatus, including:

the information acquisition module is used for acquiring audience interaction information sent by an audience client;

the data acquisition module is used for determining first behavior data based on preset screening conditions, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering the audience client or an anchor user starting in the live broadcast room;

the data filling module is used for filling the first behavior data into the audience interaction information to obtain target interaction information;

and the information pushing module is used for pushing the target interaction information to the anchor client corresponding to the audience client.

The embodiment of the present disclosure further provides an information display apparatus, including:

the system comprises an information receiving module, a target interaction information sending module and a target live broadcasting object sending module, wherein the target interaction information comprises first behavior data, the first behavior data represent the historical behavior of a broadcasting user on a target live broadcasting object, and the target live broadcasting object comprises a live broadcasting user currently entering a viewer client or a main broadcasting user starting in the live broadcasting room;

and the information display module is used for displaying the target interaction information under the condition that the first behavior data meets a preset screening condition.

An embodiment of the present disclosure further provides an electronic device, including:

one or more processors;

storage means for storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement the information push method or the information presentation method as described above.

The disclosed embodiments also provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method or the information displaying method as described above.

Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:

according to the technical scheme provided by the embodiment of the disclosure, after acquiring audience interaction information sent by an audience client, a server determines first behavior data based on a preset screening condition, fills the first behavior data into the audience interaction information to obtain target interaction information, and pushes the target interaction information to a corresponding anchor client; the anchor client displays the target interactive information meeting the preset screening condition based on the preset screening condition and the first behavior data, so that the anchor client can only display the target interactive information meeting the preset screening condition, the screening of the anchor client to the audience interactive information is realized, and the problem of information overload of a live broadcast room is solved. Meanwhile, the interactive information which can be displayed by the anchor client aims at the first behavior data, including the display of the first behavior data, so that the anchor user can quickly and efficiently acquire valuable information.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

Fig. 1 is a flowchart of an information pushing method in an embodiment of the present disclosure;

FIG. 2 is a flow chart of a first behavior data population method in an embodiment of the present disclosure;

FIG. 3 is a flow chart of an information presentation method in an embodiment of the present disclosure;

fig. 4 is a block diagram of an information pushing apparatus in an embodiment of the present disclosure;

FIG. 5 is a block diagram of an information display apparatus according to an embodiment of the disclosure;

fig. 6 is a functional block diagram of a live broadcast system in an embodiment of the present disclosure;

fig. 7 is a schematic structural diagram of an electronic device in an embodiment of the disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

Fig. 1 is a flowchart of an information pushing method in an embodiment of the present disclosure, where the embodiment is applicable to a case where interactive information sent by a viewer client is pushed to a host client, the method may be executed by an information pushing apparatus, the apparatus may be implemented in a software and/or hardware manner, and the apparatus may be configured in an electronic device, such as a server. As shown in fig. 1, the method is applied to a server, such as a live platform server, and specifically may include:

and S110, acquiring the audience interaction information sent by the audience client.

The audience client is a client where the broadcast watching user is located corresponding to the live broadcast platform server, and can be any audience client in a plurality of live broadcast rooms. The audience interaction information is information generated by the audience client in the live broadcast room, and can comprise at least one of a message of entering the live broadcast room, a message of leaving the live broadcast room, a comment message and a gift sending message.

Illustratively, the viewer interaction information generated by the viewer client is sent to the server through an application program interface (API service), so that the server acquires the viewer interaction information. The viewer interaction information may include a viewer identity (e.g., a viewer account or a viewer user name) for verifying and distinguishing the viewer identity. In addition, when the audience client side requires to enter a live broadcast room, a live broadcast room entering request is sent to the server side, the live broadcast room entering request comprises a live broadcast room entering message, an audience identity mark and a live broadcast room identity mark, and after the server side determines that the audience client side has the permission to enter the live broadcast room, the audience client side is associated with the live broadcast room so as to ensure that information generated by the audience client side in the live broadcast room is quickly pushed to a main broadcast client side and other audience client sides of the live broadcast room subsequently. Accordingly, the server disassociates the viewer client from the live broadcast room upon receiving a departure notification (including a leave live broadcast room message) from the viewer client.

And S120, determining first behavior data based on preset screening conditions.

The first behavior data represent the historical behavior of the watching and broadcasting user on the target live broadcasting object, and the target live broadcasting object comprises a live broadcasting user currently entering a live broadcasting room or broadcasting in the live broadcasting room by the audience client. It is to be understood that a watching user refers to a user of a spectator client and an anchor user refers to a user of an anchor client. Illustratively, the first behavior data may include at least one of a number of impressions, a number of reviews, a number of gifts, and a gift amount. In some embodiments, the first behavior data is historical behavior data counted for the viewer client within a preset time (e.g., the last day, the last week, or the last month), and may reflect the liveness and contribution of the target live object recently by the viewing user, and the first behavior data is stored in the server, stored in the live room, i.e., in association with the live room, and/or stored in the anchor, i.e., in association with the anchor.

In the embodiment of the present disclosure, the preset screening conditions include: the behavior data of the audience client to the target live broadcast object reaches a first preset behavior threshold value. It should be noted that, in the technical scheme of the present disclosure, the server does not perform screening of audience interaction information, only the behavior of the audience client in the preset screening conditions for the target live broadcast object or the behavior characterized by the first preset behavior threshold is used to determine the first behavior data that needs to be acquired, and the anchor client determines whether the first behavior data reaches the first preset behavior threshold through the preset screening conditions, so as to complete screening of the audience interaction information. Specifically, when the first preset behavior threshold is a threshold of times that the audience client accesses the target live broadcast object, the server may determine that a behavior of the broadcast watching user represented by the first behavior data to be acquired is a broadcast watching behavior, and at this time, the server acquires data about the broadcast watching times of the audience client to obtain the first behavior data; when the first preset behavior threshold is a comment frequency threshold sent by the audience client to the target live broadcast object, the server can determine that the behavior of the broadcast user represented by the first behavior data to be obtained is comment behavior, and at the moment, the server obtains data about comment frequency of the audience client to obtain the first behavior data; when the first preset behavior threshold is a threshold of the gift sending times of the target live broadcast object by the audience client, the server can determine that the behavior of the watching and broadcasting user represented by the first behavior data to be acquired is a first gift sending behavior, and at the moment, the server acquires data of the audience client about the gift sending times to obtain the first behavior data; when the first preset behavior threshold is a threshold of a gift sending amount of the target live broadcast object by the audience client, the server can determine that a behavior of the watching user represented by the first behavior data to be acquired is a second gift sending behavior, and at the moment, the server acquires data about the gift sending amount of the audience client to obtain the first behavior data. The number of times of watching and broadcasting can be calculated according to the information entering the live broadcasting room, the number of times of commenting can be calculated according to the commenting information, and the number of times of delivering the gift and the gift money amount can be calculated according to the gift delivering information. Therefore, the first behavior data of the audience client can be calculated through the audience interaction information sent by the audience client before, namely the historical audience interaction information. In some embodiments, the preset screening condition may be configured in advance at the server. When the anchor user uses the anchor client to broadcast directly, the anchor client acquires preset screening conditions from the server. At this time, the server side can uniformly configure the same preset screening conditions for different anchor client sides; in addition, aiming at different anchor clients, the server can also respectively configure preset screening conditions according to the requirements of each anchor user so as to meet the personalized information screening requirements of the anchor users.

In some embodiments, the preset screening conditions may also be configured at the anchor client. Before the anchor user starts playing or in the live broadcasting process, a preset screening condition can be configured at an anchor client, the anchor client sends the configured preset screening condition to a server, and the server determines first behavior data based on the preset screening condition. Therefore, the personalized and configurable information screening function is realized, and the anchor user can customize the information screening requirement of the anchor user, so that valuable information can be acquired quickly and efficiently.

In some embodiments, the preset filtering conditions can be memorized and stored, so as to improve the convenience of configuring the preset filtering conditions. Specifically, after the anchor client configures a preset screening condition based on configuration information input by an anchor user, a configuration write request (including the preset screening condition) is sent to the server; the server receives the configuration write-in request, responds to the configuration write-in request of the anchor client, and writes the configuration write-in request into the preset screening condition configured by the anchor client. Thus, the preset screening condition is memorized and stored (long-term storage). In addition, the configuration write-in request can also comprise an anchor identity, the server performs anchor identity verification on the basis of the anchor identity, and the configured preset screening conditions of the anchor client are written in after the verification is passed. After the preset screening condition is written into the server, the server can return a writing result to inform the anchor client whether the preset screening condition is written successfully.

In some embodiments, after the server writes the preset screening condition configured by the anchor client, each time the anchor client broadcasts, the server obtains the preset screening condition configured last time, so as to reduce the time for configuring the anchor or modifying the preset screening condition, and improve the convenience for configuring the preset screening condition by the anchor. Specifically, the anchor client sends a configuration acquisition request to the server; the server receives the configuration acquisition request, responds to the configuration acquisition request of the anchor client, and returns the preset screening condition written for the last time to the anchor client.

Specifically, in some embodiments, as shown in fig. 2, determining the first behavior data based on the preset filtering condition may include S121 and S122:

and S121, acquiring historical behavior data corresponding to the audience client based on the behavior data in the preset screening conditions.

Because the behavior data in the preset screening condition is the same as the behavior represented by the first behavior data to be determined, and the behavior parameters (such as the number of times of broadcasting or the amount of gift delivery) also represent the same parameters, the first behavior data to be determined can be directly determined by the behavior data in the preset screening condition. In addition, the historical behavior data refers to behavior data calculated based on the audience interaction information (excluding the currently acquired audience interaction information) acquired at least some time before the current time, and the historical behavior data can be calculated and stored in the server. In some embodiments, the server may perform associated storage on the historical behavior data from two dimensions, namely a live room and a main broadcast. For example, the room number of the live broadcast room when the anchor a broadcasts live for the first time is a, the room number of the live broadcast room when the anchor a broadcasts live for the second time is B, and the audience B watches the anchor a broadcasts live for the first time and the second time; when historical behavior data are stored in a correlation mode from the dimension of a live broadcast room, behavior data generated by a viewer B in the live broadcast room with the room number a are only stored in a table entry of the live broadcast room with the room number a, and behavior data generated by the viewer B in the live broadcast room with the room number B are only stored in a table entry of the live broadcast room with the room number B; when historical behavior data are stored in a correlation mode from the dimension of the anchor, behavior data generated by a viewer B in live rooms with room numbers a and B are stored in entries of the anchor A. Therefore, the historical behavior data corresponding to the audience client can be obtained from the different dimensions, correspondingly, the selected dimensions for obtaining the historical behavior data by the server side are different, and the first preset behavior threshold value can be adjusted accordingly, for example, the first preset behavior threshold value is larger under the anchor dimension, so that the problem that information overload still exists in the information displayed by the anchor client is avoided; in the live broadcast dimension, the first predetermined behavior threshold is small to avoid loss of a portion of the audience due to lack of interaction with the portion of the audience by filtering out valuable interaction information of the portion of the audience.

In some embodiments, after the audience interaction information sent by the audience client is obtained, current behavior data corresponding to the audience client can be further determined based on the audience interaction information; and taking the current behavior data as one item of historical behavior data for determining the first behavior data next time. Therefore, the historical behavior data corresponding to any viewer client can be updated in real time, and the accuracy of the first behavior data obtained each time is ensured.

In addition, it should be noted that the technical solution of the present disclosure is executed in a case where the first behavior data can be acquired. In practical situations, considering that when a part of the audience clients access a certain anchor or a certain live broadcast room for the first time, the server does not have historical behavior data corresponding to the part of the audience clients, the server in the embodiment of the present disclosure only pushes the interactive information, and does not filter the interactive information. Based on this, in some embodiments, the above method further comprises: and if the historical behavior data corresponding to the audience client is not acquired (namely under the condition that the first behavior data is not acquired), pushing the audience interaction information to the anchor client. That is, when the server side cannot find the historical behavior data corresponding to the audience client side, it indicates that the audience has not executed the corresponding behavior before viewing the broadcast user, at this time, the operation of filling the first behavior data is not executed, the audience interaction information sent by the audience client side is directly forwarded to the anchor client side, and then the anchor client side filters the audience interaction information sent by the part of audience client sides.

And S122, determining data corresponding to the target live broadcast object in the historical behavior data as first behavior data.

When the historical behavior data comprises behavior data within a period of time, data corresponding to a target live broadcast object in the behavior data within the period of time is first behavior data; when the historical behavior data comprises behavior data in multiple periods of time, the sum of data corresponding to the target live broadcast object in the behavior data in each period of time is first behavior data.

And S130, filling the first behavior data into the audience interaction information to obtain target interaction information.

In some embodiments, the first behavior data may be populated by adding a field to the viewer interaction information. For example, the corresponding fields, namely the behavior field and the behavior parameter field, may be added based on the behavior and the behavior parameters characterized by the first behavior data. For example, if the first behavior data indicates a gift sending number of 4, a behavior field indicating a gift sending behavior and a behavior parameter field indicating a gift sending number are added to the viewer interaction information. It will be appreciated that each behavior may be determined using pre-demarcated characters.

And S140, pushing the target interaction information to the anchor client corresponding to the audience client.

The anchor client corresponding to the audience client refers to a client of an anchor user who is in live broadcast in a live broadcast room into which the audience client enters. The server side pushes the target interaction information to the anchor client side corresponding to the audience client side, so that the anchor client side displays the target interaction information based on the preset screening condition, the target interaction information is displayed to the anchor user, and the anchor user can quickly and efficiently acquire valuable information.

Based on the above technical solution, in a specific embodiment of the present disclosure, the behavior data defined in the preset screening condition is the gift sending times, and the first preset behavior threshold is 2 times. At this time, the information pushing method executed by the server may specifically include: the server receives a configuration writing request sent by the anchor client, verifies the identity of the anchor based on an anchor identity mark in the configuration writing request, writes preset screening conditions (namely, audience client-to-anchor gift sending times reach 2 times) in the configuration writing request into the server after the verification is passed, and returns a writing result of successful writing or failed writing to the anchor client; then, when the server acquires the audience interaction information sent by the corresponding audience client, based on a preset screening condition, the type of the behavior of the first behavior data corresponding to the audience client can be determined to be a first gift sending behavior, and then historical behavior data of the audience client related to the first gift sending behavior (for example, the historical behavior data of the audience client related to the first gift sending behavior in the anchor dimension) is searched in the historical behavior data stored by the server; if the historical behavior data of the audience client related to the first gift sending behavior cannot be found, directly pushing the audience interaction information sent by the audience client to the anchor client corresponding to the audience client; if the historical behavior data of the audience client related to the first gift-offering behavior is found, determining accumulated behavior data within preset time (such as the last week), namely first behavior data, based on the found historical behavior data, and filling the first behavior data into audience interaction information; and finally, pushing the audience interaction information filled with the first behavior data to the anchor client corresponding to the audience client.

According to the information pushing method provided by the embodiment of the disclosure, after acquiring audience interaction information sent by an audience client, a server fills first behavior data for screening the audience interaction information into the audience interaction information based on a preset screening condition to obtain target interaction information, and pushes the target interaction information to a corresponding anchor client; therefore, the anchor client displays the target interactive information meeting the preset screening condition based on the preset screening condition and the first behavior data, so that the anchor client can only display the target interactive information meeting the preset screening condition, the screening of the anchor client on the audience interactive information is realized, and the problem of information overload of a live broadcast room is solved. Meanwhile, the interactive information which can be displayed by the anchor client aims at the first behavior data, including the visual display of the first behavior data, so that the anchor user can quickly and efficiently acquire valuable information.

Based on the technical scheme, in some embodiments, after the audience interaction information sent by the audience client is obtained, the audience interaction information is pushed to all the audience clients in the live broadcast room where the audience clients are located. Therefore, all audiences in the live broadcast room can only see the original information of any audience, so that the effect of interaction among the audiences can be achieved, and the individual privacy can be protected, if other audiences do not want to see the gift-sending information of the anchor audience.

Based on the technical scheme, in order to enrich the filtering mode of the interactive information, the technical scheme disclosed by the invention also displays the interactive information expected to be viewed by the anchor by setting a label for the interactive information. Accordingly, in some embodiments, before pushing the target interaction information to the anchor client corresponding to the viewer client, the method further includes: acquiring second behavior data, wherein the second behavior data has the same representation as the first behavior data and belongs to different behavior types; and if the second behavior data meets the preset label filtering condition, filling the preset label into the audience interaction information.

Specifically, the second behavior data also represents the historical behavior of the watching and broadcasting user for the target live broadcasting object, but the behavior type of the second behavior data is different from that of the first behavior data. For example, when the behavior type is a first salutation behavior, the behavior type may not be the first salutation behavior but may be at least one of a watch behavior, a comment behavior, and a second salutation behavior. Therefore, when the subsequent anchor client filters the interactive information based on the first behavior data and the second behavior data, the interactive information can be displayed from two dimensions, and the problem that the displayed information has a single dimension is avoided. In addition, the second behavior data is obtained in the same manner as the first behavior data, and the details are not repeated here. In an embodiment of the present disclosure, the preset tag filtering condition includes: and the behavior data of the audience client to the target live broadcast object reaches a second preset behavior threshold. Similarly, for the behavior type of the second behavior data, the second preset behavior threshold may also include at least one of a threshold of times that the audience client accesses the target live broadcast object, a threshold of times that the audience client sends comments to the target live broadcast object, a threshold of times that the audience client sends gifts to the target live broadcast object, and a threshold of amount of gifts that the audience client sends gifts to the target live broadcast object. Meanwhile, the behavior type of the second behavior data is different from the behavior type of the first behavior data, so that the second preset behavior threshold and the first preset behavior threshold are not related to, may be the same as, or may be different from each other. The preset tags can comprise tags such as 'frequently watching broadcast', 'frequently watching comment', 'frequently sending present', and 'VIP'; the preset tag corresponds to a preset tag filter condition one to one, for example, the preset tag filter condition is the number of times that the audience client enters the anchor live broadcast room, that is, the broadcast watching number, and when the number of times reaches (is greater than or equal to) 3 times, the preset tag is "broadcast watching frequently". Thus, if the second behavior data meets the preset label filtering condition, filling the preset label into the audience interaction information; and then, pushing the audience interaction information filled with the first behavior data and the preset label to an anchor client corresponding to the audience client. In addition, similarly, the preset tag filtering condition may also be configured in advance at the server side, or configured at the anchor client side; the preset label filtering condition can also be written into the server side along with the preset screening condition, so that the memory storage of the preset label filtering condition is realized.

Corresponding to the information pushing method, the embodiment of the disclosure further provides an information display method to display the pushed information. Fig. 3 is a flowchart of an information displaying method in this embodiment, where this embodiment is applicable to a situation of displaying interactive information pushed by a server, the method may be executed by an information displaying apparatus, the apparatus may be implemented in a software and/or hardware manner, and the apparatus may be configured in an electronic device, for example, a mobile terminal, specifically including a mobile phone, a computer, or a tablet computer. As shown in fig. 3, the method is applied to the anchor client, and may specifically include:

s210, receiving target interaction information pushed by the server.

Wherein, the server is a live platform server. And the target interactive information is information which is sent by a spectator client side in the live broadcast room of the anchor client side and is pushed after being processed by the server side. The interaction information is filled with first behavior data corresponding to the audience client, wherein the first behavior data is used as a basis for screening target interaction information by the anchor client and represents the historical behavior of the watching user on a target live broadcast object, and the target live broadcast object comprises the anchor user currently entering the live broadcast room or being broadcast in the live broadcast room by the audience client. Illustratively, the first behavior data may include at least one of a number of viewings, a number of comments, a number of gifts, and a gifts amount.

And S220, displaying the interactive information under the condition that the first behavior data meets the preset screening condition.

Wherein, the preset screening conditions comprise: the behavior data of the audience client to the target live broadcast object reaches a first preset behavior threshold value.

In some embodiments, if the viewer client enters the live broadcast room of the anchor for the first time, the first behavior data is not generated, and at this time, the server directly pushes the original interaction information (i.e., the viewer interaction information) sent by the viewer client to the anchor client. The target interaction information comprises first behavior data, and the target interaction information is displayed under the condition that the first behavior data meet preset screening conditions, so that valuable information can be quickly and efficiently acquired, and the problem of information overload of a live broadcast room is solved. It can be understood that the server may fill the first behavior data in a manner of adding a new field, and correspondingly, the anchor client may obtain the first behavior data from the new field; meanwhile, whether the interaction information is filled with the first behavior data or not can be determined according to whether a new field exists in the interaction information or not.

In some embodiments, interaction information that the anchor desires to view may also be presented by tagging the interaction information. At this time, the server side obtains second behavior data, wherein the second behavior data represent the historical behavior of the watching user on the target live broadcast object, the second behavior data are different from the behavior type of the first behavior data, namely the second behavior data and the first behavior data cannot represent the watching behavior, the comment behavior, the first gift sending behavior or the second gift sending behavior at the same time, and when the second behavior data meet the preset label filtering condition, the preset label is filled in the target interaction information and the target interaction information is pushed to the anchor client side. Correspondingly, the information presentation method executed by the anchor client may further include: and if the target interaction information comprises the preset label, displaying the target interaction information. Therefore, the filtering mode of the interactive information is enriched.

In some embodiments, before receiving the interaction information pushed by the server, the information presentation method may further include: and configuring preset screening conditions based on configuration information input by the anchor user. Therefore, the personalized and configurable information screening function is realized, and the anchor can customize the information screening requirement.

In some embodiments, after configuring the preset filtering condition based on the configuration information input by the anchor user, the information presentation method may further include: and sending a configuration writing request to the server so as to write the preset screening condition into the server. Therefore, the memory storage of the preset screening conditions is realized, and the convenience in configuring the preset screening conditions is improved.

In some embodiments, after the server writes the preset screening condition configured by the anchor client, each time the anchor client broadcasts, the server obtains the preset screening condition configured last time, so as to reduce the time for configuring the anchor or modifying the preset screening condition, and improve the convenience for configuring the preset screening condition by the anchor. Specifically, the information display method may further include: and sending a configuration acquisition request to the server to acquire the preset screening condition written by the server for the last time.

According to the information display method provided by the embodiment of the disclosure, after the anchor client receives the interactive information pushed by the server, the interactive information meeting the preset screening condition is displayed based on the preset screening condition and the first behavior data, so that the interactive information meeting the preset screening condition can be displayed only at the anchor client, that is, the screening of the interactive information sent by the anchor client to the audience client is realized, and the problem of information overload of a live broadcast room is solved. Meanwhile, the interactive information which can be displayed by the anchor client aims at the first behavior data, including the visual display of the first behavior data, so that the anchor user can quickly and efficiently acquire valuable information.

Fig. 4 is a block diagram of an information pushing apparatus in an embodiment of the present disclosure. The information pushing apparatus provided in the embodiment of the present disclosure may be configured in a server, and as shown in fig. 4, the apparatus specifically includes:

an information obtaining module 301, configured to obtain audience interaction information sent by an audience client;

the data acquisition module 302 is configured to determine first behavior data based on a preset screening condition, where the first behavior data represents a historical behavior of a viewing user with respect to a target live object, and the target live object includes a live broadcast user currently entering a live broadcast room or a live broadcast user started in the live broadcast room by an audience client;

the data filling module 303 is configured to fill the first behavior data into the audience interaction information to obtain target interaction information;

and the information pushing module 304 is configured to push the target interaction information to the anchor client corresponding to the viewer client.

Optionally, the preset screening conditions include:

the behavior data of the audience client to the target live broadcast object reaches a first preset behavior threshold;

the audience interaction information comprises at least one of a message entering a live broadcast room, a message leaving the live broadcast room, a comment message and a gift sending message;

the first behavior data includes at least one of a number of times of broadcast, a number of times of review, a number of times of presentation, and a presentation amount.

Optionally, the data obtaining module 302 includes:

the historical behavior data acquisition unit is used for acquiring historical behavior data corresponding to the audience client based on the behavior data in the preset screening condition;

and the first behavior data determining unit is used for determining data corresponding to the target live broadcast object in the historical behavior data as first behavior data.

Optionally, the information pushing apparatus further includes:

the current behavior data determining module is used for determining current behavior data corresponding to the audience client based on the audience interaction information after the audience interaction information sent by the audience client is obtained;

and the historical behavior data generation module is used for taking the current behavior data as one item of historical behavior data of the first behavior data determined next time.

Optionally, the information pushing module 304 is further configured to:

and if the historical behavior data corresponding to the audience client is not obtained, pushing the audience interaction information to the anchor client.

Optionally, the information pushing module 304 is further configured to:

and after the audience interaction information sent by the audience client is obtained, pushing the audience interaction information to all the audience clients in the live broadcast room where the audience clients are located.

Optionally, the information pushing apparatus further includes:

the behavior data acquisition module is used for acquiring second behavior data before the target interaction information is pushed to the anchor client corresponding to the audience client, wherein the second behavior data represents the historical behavior of the watching and broadcasting user on the target live broadcasting object, and the type of the behavior of the second behavior data is different from that of the first behavior data;

and the tag filling module is used for filling the preset tag into the audience interaction information if the second behavior data meets the preset tag filtering condition.

Optionally, the preset tag filtering conditions include:

and the behavior data of the audience client to the target live broadcast object reaches a second preset behavior threshold.

Optionally, the information pushing apparatus further includes:

and the configuration information writing module is used for responding to a configuration writing request of the anchor client and writing the configuration data into the preset screening condition configured by the anchor client before determining the first behavior data based on the preset screening condition.

Optionally, the information pushing apparatus further includes:

and the configuration information response module is used for responding to the configuration acquisition request of the anchor client and returning the preset screening condition written at the last time to the anchor client.

The information pushing device provided by the embodiment of the disclosure can execute the steps executed by the server in the information pushing method provided by the embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the execution method.

Fig. 5 is a block diagram of an information display apparatus in an embodiment of the present disclosure. The information display apparatus provided in the embodiment of the present disclosure may be configured in an anchor client, as shown in fig. 5, the apparatus specifically includes:

the information receiving module 401 is configured to receive target interaction information pushed by a server, where the target interaction information includes first behavior data, the first behavior data represents a historical behavior of a watching user on a target live broadcast object, and the target live broadcast object includes a live broadcast user currently entering a viewer client or a main broadcast user running in a live broadcast room;

an information displaying module 402, configured to display the target interaction information when the first behavior data meets a preset filtering condition.

Optionally, the information displaying module 402 is further configured to:

and if the target interaction information comprises the preset label, displaying the target interaction information.

Optionally, the information display device further includes:

and the information configuration module is used for configuring preset screening conditions based on configuration information input by the anchor user before receiving the target interaction information pushed by the server.

Optionally, the information display device further includes:

and the configuration writing request sending module is used for sending a configuration writing request to the server after the preset screening condition is configured based on the configuration information input by the anchor user so as to write the preset screening condition into the server.

Optionally, the information display device further includes:

and the configuration acquisition request sending module is used for sending a configuration acquisition request to the server so as to acquire the preset screening condition written by the server for the last time.

The information display device provided by the embodiment of the disclosure can execute the steps executed by the anchor client in the information display method provided by the embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of the execution method.

Based on the above technical solutions, the embodiment of the present disclosure further provides a live broadcast system, so as to visually and clearly embody the overall technical solution of the present disclosure. Fig. 6 is a functional block diagram of a live broadcast system including a server, a viewer client, and a main broadcast client in an embodiment of the present disclosure. As shown in fig. 6, the server includes: a filtering rule configuration module 501, a data storage module 502, an information carrying module 503, an information pushing channel 504 and a real-time calculation module 505. Specifically, the anchor user configures a filtering rule (including a preset filtering condition and a preset label filtering condition) at the anchor client, sends an HTTP request to the filtering rule configuration module 501 through an application program interface, the filtering rule configuration module 501 verifies the identity of the anchor, writes the filtering rule into the data storage module 502 after the verification is passed, returns the writing result, and sends the filtering rule to the anchor client through the application program interface; in addition, each time the anchor user starts broadcasting, the anchor client requests the filtering rule configuration module 501 to acquire the filtering rule written into the data storage module 502 last time, so that the interactive information of the audience client can be directly screened based on the filtering rule written into the data storage module 502 last time, the filtering rule written into the data storage module 502 last time can be modified, the modified filtering rule is written into the data storage module 502, and the filtering rule in the data storage module 502 is updated. The audience client enters the anchor live broadcast room, and the generated interactive information is respectively sent to the information bearing module 503 and the real-time computing module 505 through the application program interface; after receiving the interactive information, the real-time computing module 505 computes behavior data according to two dimensions of a main broadcast and a live broadcast room, and stores the behavior data in the data storage module 502; after receiving the interactive information, the information bearing module 503 searches historical behavior data in the anchor dimension or the live broadcast room dimension in the data storage module 502, fills corresponding behavior data in the interactive information based on a preset screening condition, fills a preset tag in the interactive information based on a preset tag filtering condition, pushes the interactive information including the behavior data and the preset tag to an anchor client through an information push channel 504, and simultaneously pushes original interactive information (unfilled behavior data and the preset tag) to all audience clients in the live broadcast room through the information push channel 504; after receiving the interactive information pushed by the server, the anchor client displays the interactive information comprising the preset label, screens the interactive information comprising the behavior data based on the preset screening condition, and displays the interactive information meeting the preset screening condition.

Fig. 7 is a schematic structural diagram of an electronic device in an embodiment of the disclosure. Referring now specifically to fig. 7, a schematic diagram of an electronic device 600 suitable for use in implementing embodiments of the present disclosure is shown. The electronic device 600 in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle-mounted terminal (e.g., a car navigation terminal), and the like, and fixed terminals such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 7, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 7 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. When executed by the processing device 601, the computer program performs the above-described functions defined in the information pushing method or the information presentation method of the embodiment of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring audience interaction information sent by an audience client; determining first behavior data based on a preset screening condition, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a viewer client or a main broadcast user broadcasting in a live broadcast room; filling the first behavior data into audience interaction information to obtain target interaction information; and pushing the target interaction information to the anchor client corresponding to the audience client.

Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving target interaction information pushed by a server, wherein the first behavior data represents the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a live broadcast room or a main broadcast user starting in the live broadcast room by a viewer client; and displaying the interactive information under the condition that the first behavior data meet the preset screening condition.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

According to one or more embodiments of the present disclosure, the present disclosure provides an information pushing method, including:

acquiring audience interaction information sent by an audience client;

determining first behavior data based on a preset screening condition, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a viewer client or a main broadcast user broadcasting in a live broadcast room;

filling the first behavior data into audience interaction information to obtain target interaction information;

and pushing the target interaction information to the anchor client corresponding to the audience client.

According to one or more embodiments of the present disclosure, in an information pushing method provided by the present disclosure, the presetting of the screening condition includes:

the audience interaction information includes at least one of an enter live room message, an exit live room message, a comment message, and a gift delivery message.

According to one or more embodiments of the present disclosure, in an information pushing method provided by the present disclosure, determining first behavior data based on a preset filtering condition includes:

acquiring historical behavior data corresponding to the audience client based on the behavior data in the preset screening condition;

and determining data corresponding to the target live broadcast object in the historical behavior data as first behavior data.

According to one or more embodiments of the present disclosure, in an information push method provided by the present disclosure, after obtaining viewer interaction information sent by a viewer client, the method further includes:

determining current behavior data corresponding to the audience client based on the audience interaction information;

and taking the current behavior data as one item of historical behavior data for determining the first behavior data next time.

and pushing the audience interaction information to all audience clients in the live broadcast room where the audience clients are located.

According to one or more embodiments of the present disclosure, in an information push method provided by the present disclosure, before pushing target interaction information to a anchor client corresponding to a viewer client, the method further includes:

acquiring second behavior data, wherein the second behavior data represent the historical behavior of the watching and broadcasting user on the target live broadcasting object, and the second behavior data and the first behavior data belong to different behavior types;

and if the second behavior data meets the preset label filtering condition, filling the preset label into the audience interaction information.

According to one or more embodiments of the present disclosure, in an information pushing method provided by the present disclosure, the presetting of a tag filtering condition includes:

According to one or more embodiments of the present disclosure, in an information pushing method provided by the present disclosure, before determining first behavior data based on a preset filtering condition, the method further includes:

and responding to the configuration write-in request of the anchor client, and writing the preset screening condition configured by the anchor client.

According to one or more embodiments of the present disclosure, in an information pushing method provided by the present disclosure, the method further includes:

and responding to the configuration acquisition request of the anchor client, and returning the preset screening condition written for the last time to the anchor client.

According to one or more embodiments of the present disclosure, there is provided an information presentation method including:

receiving target interaction information pushed by a server, wherein the target interaction information comprises first behavior data, the first behavior data represent the historical behavior of a broadcasting user on a target live broadcasting object, and the target live broadcasting object comprises a live broadcasting user currently entering a viewer client or a main broadcasting user broadcasting in a live broadcasting room;

and displaying the interactive information under the condition that the first behavior data meet the preset screening condition.

According to one or more embodiments of the present disclosure, in an information display method provided by the present disclosure, the method further includes:

and if the target interaction information comprises the preset label, displaying the interaction information.

According to one or more embodiments of the present disclosure, in an information display method provided by the present disclosure, before receiving interaction information pushed by a server, the method further includes:

and configuring preset screening conditions based on configuration information input by the anchor user.

According to one or more embodiments of the present disclosure, in the information display method provided by the present disclosure, after configuring the preset filtering condition based on the configuration information input by the anchor user, the method further includes:

and sending a configuration writing request to the server so as to write the preset screening condition into the server.

and sending a configuration acquisition request to the server to acquire the preset screening condition written by the server for the last time.

According to one or more embodiments of the present disclosure, there is provided an information pushing apparatus including:

the data acquisition module is used for determining first behavior data based on preset screening conditions, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a live broadcast room or a main broadcast user starting in the live broadcast room by a viewer client;

the data filling module is used for filling the first behavior data into the audience interaction information to obtain target interaction information; (ii) a

According to one or more embodiments of the present disclosure, in an information pushing apparatus provided by the present disclosure, the preset filtering condition includes:

According to one or more embodiments of the present disclosure, in an information pushing apparatus provided by the present disclosure, a data obtaining module includes:

the historical behavior data acquisition unit is used for acquiring historical behavior data corresponding to the audience client based on behavior data in preset screening conditions;

According to one or more embodiments of the present disclosure, in an information pushing apparatus provided by the present disclosure, the information pushing apparatus further includes:

According to one or more embodiments of the present disclosure, in the information pushing apparatus provided by the present disclosure, the information pushing module is further configured to:

According to one or more embodiments of the present disclosure, in an information pushing apparatus provided by the present disclosure, the presetting of the tag filtering condition includes:

and the behavior data of the audience client end to the target live broadcast object reaches a second preset behavior threshold value.

According to one or more embodiments of the present disclosure, there is provided an information presentation apparatus including:

the information receiving module is used for receiving target interaction information pushed by the server side, wherein the target interaction information comprises first behavior data, the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering a viewer client or a main broadcast user starting in a live broadcast room;

and the information display module is used for displaying the interactive information under the condition that the first behavior data meets the preset screening condition.

According to one or more embodiments of the present disclosure, in the information display apparatus provided by the present disclosure, the information display module is further configured to:

According to one or more embodiments of the present disclosure, in an information display apparatus provided in the present disclosure, the information display apparatus further includes:

In accordance with one or more embodiments of the present disclosure, there is provided an electronic device including:

one or more processors;

storage means for storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement any of the information pushing methods provided by the present disclosure, or any of the information presentation methods provided by the present disclosure.

According to one or more embodiments of the present disclosure, there is provided a computer-readable storage medium on which a computer program is stored, the program, when executed by a processor, implementing any of the information push methods provided by the present disclosure, or any of the information presentation methods provided by the present disclosure.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. An information pushing method, comprising:

acquiring audience interaction information sent by an audience client;

2. The information pushing method according to claim 1, wherein the preset filtering condition includes:

the first behavior data includes at least one of a number of times of broadcast, a number of times of review, a number of times of gift delivery, and a gift delivery amount.

3. The information pushing method according to claim 2, wherein determining the first behavior data based on the preset filtering condition comprises:

and determining data corresponding to the target live broadcast object in the historical behavior data as the first behavior data.

4. The information pushing method according to claim 3, wherein after obtaining the viewer interaction information sent by the viewer client, the method further comprises:

and taking the current behavior data as one item of historical behavior data of the first behavior data determined next time.

5. The information pushing method according to claim 1, wherein after obtaining the viewer interaction information sent by the viewer client, the method further comprises:

and pushing the audience interaction information to all audience clients in a live broadcast room where the audience clients are located.

6. The information push method according to claim 1, wherein before pushing the target interaction information to the anchor client corresponding to the viewer client, the method further comprises:

acquiring second behavior data, wherein the second behavior data represent historical behaviors of a watching and broadcasting user on the target live broadcasting object, and the second behavior data are different from the behavior type of the first behavior data;

and if the second behavior data meet a preset label filtering condition, filling a preset label into the audience interaction information.

7. The information pushing method according to claim 6, wherein the preset tag filtering condition comprises:

and the behavior data of the audience client to the target live broadcast object reaches a second preset behavior threshold value.

8. The information pushing method according to claim 1, wherein before determining the first behavior data based on the preset filtering condition, the method further comprises:

and responding to a configuration write-in request of the anchor client, and writing the preset screening condition configured by the anchor client.

9. The information pushing method according to claim 8, further comprising:

10. An information display method, comprising:

11. The information presentation method of claim 10, further comprising:

and if the target interaction information comprises a preset label, displaying the target interaction information.

12. The information presentation method according to claim 10, wherein before receiving the target interaction information pushed by the server, the method further comprises:

and configuring the preset screening conditions based on configuration information input by the anchor user.

13. The information presentation method of claim 12, wherein after configuring the preset screening condition based on configuration information input by a host user, the method further comprises:

and sending a configuration writing request to the server to write the preset screening condition into the server.

14. The information presentation method of claim 13, further comprising:

15. An information pushing apparatus, comprising:

the data acquisition module is used for determining first behavior data based on preset screening conditions, wherein the first behavior data represent the historical behavior of a watching user on a target live broadcast object, and the target live broadcast object comprises a live broadcast user currently entering the audience client or a main broadcast user starting in the live broadcast room;

16. An information presentation device, comprising:

17. An electronic device, characterized in that the electronic device comprises:

one or more processors;

storage means for storing one or more programs;

the one or more programs, when executed by the one or more processors, cause the electronic device to implement the information pushing method of any one of claims 1-9, or the information presentation method of any one of claims 10-14.

18. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the information pushing method according to any one of claims 1 to 9, or the information presentation method according to any one of claims 10 to 14.