CN111695073A - Information pushing method and device and electronic equipment - Google Patents
Information pushing method and device and electronic equipment Download PDFInfo
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- CN111695073A CN111695073A CN202010420662.XA CN202010420662A CN111695073A CN 111695073 A CN111695073 A CN 111695073A CN 202010420662 A CN202010420662 A CN 202010420662A CN 111695073 A CN111695073 A CN 111695073A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the disclosure discloses an information pushing method, an information pushing device and electronic equipment. One embodiment of the method comprises: determining an attribute value interval for updating an attribute value of a predetermined attribute of a user; determining a preset number of sub-intervals from the attribute value intervals; updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals; and pushing information to the user based on the attribute value of the predetermined attribute of the user. The embodiment realizes the targeted information push to the user.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, and in particular relates to an information pushing method and device and electronic equipment.
Background
It is well known that users can browse a wide variety of information through a network. In practice, related information can be pushed to the user, and the user can browse the related information.
In the related art, according to the record of the information browsed by the user, information similar to the previously browsed information is pushed to the user.
Disclosure of Invention
This disclosure is provided to introduce concepts in a simplified form that are further described below in the detailed description. This disclosure is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
The embodiment of the disclosure provides an information pushing method, an information pushing device and electronic equipment, which are used for pushing information to a user in a targeted manner.
In a first aspect, an embodiment of the present disclosure provides an information pushing method, where the method includes: determining an attribute value interval for updating an attribute value of a predetermined attribute of a user; determining a preset number of sub-intervals from the attribute value intervals; updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals; and pushing information to the user based on the attribute value of the predetermined attribute of the user.
In a second aspect, an embodiment of the present disclosure provides an information pushing apparatus, including: a first determination unit configured to determine an attribute value interval for updating an attribute value of a predetermined attribute of a user; a second determining unit, configured to determine a preset number of sub-intervals from the attribute value intervals; the updating unit is used for updating the attribute value of the preset attribute of the user based on the preset number of sub-intervals; and the pushing unit is used for pushing information to the user based on the attribute value of the predetermined attribute of the user.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device, configured to store one or more programs, which when executed by the one or more processors, cause the one or more processors to implement the information push method according to the first aspect.
In a fourth aspect, an embodiment of the present disclosure provides a computer-readable medium, on which a computer program is stored, which when executed by a processor, implements the steps of the information pushing method according to the first aspect.
The information pushing method, the information pushing device and the electronic equipment provided by the embodiment of the disclosure can determine an attribute value interval for updating the attribute value of the predetermined attribute of the user. Further, a preset number of sub-intervals may be determined from the attribute value intervals. Still further, the attribute values of the predetermined attributes of the user may be updated based on a preset number of sub-intervals. Finally, information may be pushed to the user based on the attribute values of the predetermined attributes of the user. Therefore, information is pushed to the user in a targeted mode.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
Fig. 1 is a flow diagram of some embodiments of an information push method according to the present disclosure;
FIG. 2 is a schematic diagram of one application scenario of an information push method according to the present disclosure;
FIG. 3 is a flow diagram of still further embodiments of information pushing methods according to the present disclosure;
FIG. 4 is a schematic block diagram of some embodiments of an information pushing device according to the present disclosure;
FIG. 5 is an exemplary system architecture to which the information push methods of some embodiments of the present disclosure may be applied;
fig. 6 is a schematic diagram of a basic structure of an electronic device provided in accordance with some embodiments of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
Referring to fig. 1, a flow diagram of some embodiments of an information push method according to the present disclosure is shown. As shown in fig. 1, the information push method includes the following steps:
In the present embodiment, an execution subject of the information push method (for example, the server 504 shown in fig. 5) may determine an attribute value interval for updating an attribute value of a predetermined attribute of a user.
Here, the predetermined attribute may be a predefined attribute. In some scenarios, the predetermined attribute may be the number of virtual coins.
It is understood that the attribute value interval may be an interval for updating the attribute value of the predetermined attribute.
In some scenarios, the execution subject may determine the number of updates to update the attribute value of the predetermined attribute of the user within a preset time period (e.g., within 7 days). Further, the execution main body may determine an attribute value interval for updating the attribute value of the predetermined attribute of the user according to the determined number of updates. Specifically, the different update times set the associated attribute value interval. Thus, the execution body can use the attribute value section associated with the determined update count as the attribute value section for updating the attribute value of the predetermined attribute of the user.
And 102, determining a preset number of sub-intervals from the attribute value intervals.
In this embodiment, the execution subject may determine a preset number of sub-intervals from the determined attribute value intervals.
It will be appreciated that the preset number may be a preset number. Optionally, the preset number is 4.
In some scenarios, the execution body may determine a preset number of sub-intervals with the same length from the attribute value interval.
And 103, updating the attribute value of the preset attribute of the user based on the preset number of sub-intervals.
In this embodiment, the execution subject may update the attribute value of the predetermined attribute of the user based on the determined preset number of sub-intervals.
In some scenarios, the execution main body may select one sub-interval from the preset number of sub-intervals at intervals of a predetermined time length, and perform the following steps on the selected sub-interval. Specifically, the execution body may determine an attribute value from the selected subinterval. Further, the execution body may increase the attribute value of the predetermined attribute of the user by the determined attribute value.
In this embodiment, after updating the attribute value of the predetermined attribute of the user, the execution body may push information to the user based on the attribute value of the predetermined attribute of the user.
Here, the information pushed to the user may include at least one of: text information, image information, audio information, video information.
In some scenarios, different attribute values set the associated push number. Here, the push number is the number of push information. Further, the execution body may determine a push number associated with an attribute value of a predetermined attribute of the user. Still further, the execution subject may push the determined number of pieces of information to the user.
In other scenarios, the execution body may push the first category of information to the user in response to determining that the attribute value of the predetermined attribute of the user exceeds a preset threshold. In response to determining that the attribute value of the predetermined attribute of the user does not exceed the preset threshold, the execution subject may push the second category of information to the user.
Referring to fig. 2, an application scenario of an information pushing method according to an embodiment of the present disclosure is shown. As shown in fig. 2, the server 201 may determine an attribute value interval 203 for updating the attribute value of the predetermined attribute 202 of the user. Further, the server 201 may determine the subinterval 2031, the subinterval 2032, the subinterval 2033, and the subinterval 2034 from the attribute value interval 203. Still further, the server 201 may update the attribute value of the predetermined attribute 202 of the user based on the subinterval 2031, subinterval 2032, subinterval 2033, subinterval 2034. Finally, the server 201 may push the push information 204 to the user based on the attribute value of the user's predetermined attribute 202.
Currently, to push information to a user, similar information is pushed to the user according to the record of the information browsed by the user, as described in the background art. It will be appreciated that pushing similar information to a user results in the uniqueness of the information pushed to the user.
In this embodiment, information is pushed to the user based on the attribute value of the predetermined attribute of the user, and targeted information pushing to the user can be achieved. In addition, the uniqueness of the information pushed to the user can also be avoided. Updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals determined from the attribute value interval can be realized, and the attribute value of the predetermined attribute of the user can be updated in a targeted manner. Further, it is possible to realize accurate update of the attribute value of the predetermined attribute.
In some optional implementations of the embodiment, the execution main body may determine a preset number of sub-intervals from the attribute value interval as follows.
Specifically, a preset number of sub-intervals are determined from the attribute value intervals according to the interval division parameters.
It is understood that the interval division parameter may be a parameter that determines a preset number of sub-intervals from the attribute value intervals.
In some scenarios, the execution body may divide the attribute value interval according to an interval division parameter, so as to determine a preset number of sub-intervals from the attribute value interval.
For example, the execution agent may determine a sub-interval "[ b + (e-b) f1, e ]", a sub-interval "[ b + (e-b) f2, b + (e-b) f3 ]", a sub-interval "[ b + (e-b) f4, b + (e-b) f5 ]", and a sub-interval "[ b, b + (e-b) f6 ]", from the attribute value interval "[ b, e ]". Wherein f1, f2, f3, f4, f5 and f6 are interval division parameters.
In these implementation manners, the preset number of sub-intervals are determined from the attribute value intervals according to the interval division parameters, so that the process of determining the preset number of sub-intervals from the attribute value intervals can be simplified. In some scenes, the preset number of sub-intervals can be flexibly determined from the attribute value interval by changing the interval division parameter.
In some optional implementations of this embodiment, the execution subject may determine the attribute value interval as follows.
The method comprises the steps of firstly, determining the viewing time of a user for the published information in the preset application in each preset time interval of a plurality of preset time intervals.
It will be appreciated that the preset time interval may be a preset time interval. For example, the preset time interval may be one day. Accordingly, the plurality of preset time intervals may be a plurality of days. In some scenarios, the plurality of preset time intervals may be a plurality of consecutive days (e.g., 7 consecutive days).
It is understood that the predetermined Application may be a pre-specified Application (App).
It is understood that the viewing duration may be a duration for the user to view the published information within a preset time interval.
In some scenarios, the execution subject may determine, according to a viewing record of the user viewing the published information in the predetermined application, a viewing duration of the user viewing the published information in the predetermined application within a preset time interval.
And secondly, determining an attribute value interval according to the first login time of the user to the preset application and the checking duration of the issued information in each preset time interval.
It will be appreciated that the first login time may be the time to first login to the intended application. For example, the first login time may be "5 months and 1 day 2020".
In some scenarios, the execution subject may determine whether a first login time of the user to the predetermined application satisfies a first preset condition. For example, the first preset condition includes: the difference between the first time of login and the current time is within a preset difference (e.g., within 7 days). In response to that the first login time of the user to the predetermined application satisfies the first preset condition, the execution main body may use the attribute value interval associated with the preset difference range as an attribute value interval for updating the predetermined attribute of the user. In response to that the first login time of the user to the predetermined application does not satisfy the first preset condition, the execution main body may determine an attribute value interval for updating an attribute value of the predetermined attribute of the user in various ways.
In a first manner, the execution subject may determine an average duration of viewing durations of the published information by the user in each preset time interval. Further, the execution subject may use the attribute value interval associated with the average duration as an attribute value interval for updating the predetermined attribute of the user.
In a second mode, the execution main body can determine the maximum viewing time length from the viewing time lengths of the user to the release information in each preset time interval. Further, the execution subject may use an attribute value interval associated with the maximum viewing duration as an attribute value interval for updating the predetermined attribute of the user.
In the implementation manners, the attribute value interval is determined according to the time when the user logs in the preset application for the first time and the checking duration of the user for the release information in each preset time interval, so that the attribute value interval can be accurately determined.
Continuing to refer to fig. 3, a flow chart of still further embodiments of information push methods according to the present disclosure is shown. As shown in fig. 3, the information push method includes the following steps:
Step 301 may be performed in a similar manner as step 101 in the embodiment shown in fig. 1, and the above description for step 101 also applies to step 301, which is not described herein again.
In this embodiment, an execution subject of the information push method (for example, the server 504 shown in fig. 5) may determine the first subinterval, the second subinterval, the third subinterval, and the fourth subinterval from among the attribute value intervals described above.
Here, the influence of the first subinterval, the second subinterval, the third subinterval, and the fourth subinterval on the attribute value of the predetermined attribute decreases in proportion in this order.
It will be appreciated that the impact weight may be a weight of an attribute value that impacts a predetermined attribute. In some scenarios, the impact weight is positively correlated with the average of the attribute values contained in the subintervals. Specifically, the larger the average value of the included attribute values is, the higher the influence of the subinterval on the attribute value of the predetermined attribute is. Conversely, the smaller the average value of the included attribute values, the lower the influence of the subinterval on the attribute value of the predetermined attribute.
In some scenarios, the execution subject may determine the first subinterval, the second subinterval, the third subinterval, and the fourth subinterval from the attribute value interval in an order from a larger average value containing the attribute values to a smaller average value. For example, the attribute value interval is "[ 10, 20 ]", and the execution subject may determine a first subinterval "[ 18, 20 ]", a second subinterval "[ 17, 20 ]", a third subinterval "[ 13, 17 ]", and a fourth subinterval "[ 10, 14 ]", from the attribute value interval "[ 10, 20 ]".
In some scenarios, the execution main body may select one sub-interval from the first sub-interval, the second sub-interval, the third sub-interval and the fourth sub-interval every preset time length, and perform the following steps on the selected sub-interval. Specifically, the execution body may determine an attribute value from the selected subinterval. Further, the execution body may increase an attribute value of the predetermined attribute of the user by the determined attribute value.
Step 304 may be performed in a similar manner as step 104 in the embodiment shown in fig. 1, and the above description for step 104 also applies to step 304, and is not repeated here.
In this embodiment, by determining the first subinterval, the second subinterval, the third subinterval, and the fourth subinterval with different influence ratios from the attribute value interval, it is possible to further achieve targeted determination of the subintervals from the attribute value interval. Thus, it is possible to realize targeted updating of the attribute values of the predetermined attributes of the user. Therefore, the information can be pushed to the user in a targeted manner.
In some optional implementations of the embodiment, the execution subject may update the attribute value of the predetermined attribute of the user as follows.
In a first step, attribute values of predetermined attributes of the user are updated based on the first subinterval.
In some scenarios, the executing entity may determine an attribute value from the first subinterval. Further, the execution body may increase an attribute value of a predetermined attribute of the user by the determined attribute value.
And a second step of executing the following updating step: determining a target subinterval for updating the attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval; based on the determined target subinterval, an attribute value of a predetermined attribute of the user is updated.
It will be appreciated that the target subinterval may be a subinterval used to update the attribute values of the user's predetermined attributes. And, the target subinterval is a subinterval determined from the second subinterval, the third subinterval, and the fourth subinterval.
In some scenarios, the executing entity may determine a number of times to update the attribute value of the predetermined attribute of the user. Further, in response to the determined number of times being less than the first threshold value, the execution body may determine the second subinterval as the target subinterval. The execution subject may determine the third subinterval as the target subinterval in response to the determined number of times being equal to or greater than the first threshold and less than the second threshold. The execution main body may determine the fourth subinterval as the target subinterval in response to the determined number of times being equal to or greater than a second threshold.
In some scenarios, the executing entity may determine an attribute value from the selected target subinterval. Further, the execution body may increase an attribute value of a predetermined attribute of the user by the determined attribute value.
In these implementations, the attribute value of the predetermined attribute of the user is updated based on the first subinterval with the highest impact weight, and then the attribute value of the predetermined attribute of the user is updated based on the target subinterval with the lower impact weight. Therefore, the updating mode of the attribute value of the predetermined attribute of the user is enriched.
In some optional implementations of the embodiment, the execution main body may select the target subinterval from the second subinterval, the third subinterval, and the fourth subinterval as follows.
In a first step, in response to selecting the second subinterval, it is determined whether the second subinterval satisfies an update condition.
Here, the update condition may be a condition that the second subinterval needs to be satisfied as the target subinterval.
It is to be understood that, in response to the second subinterval being selected from the second subinterval, the third subinterval, and the fourth subinterval, the execution subject does not directly take the second subinterval as the target subinterval. Instead, it is determined whether the second subinterval satisfies the update condition. For example, the update conditions include: and a time when the second subinterval is reached as the target subinterval.
In some scenarios, the execution main body may determine whether or not a time at which the second subinterval is reached as the target subinterval. The execution main body may determine that the second subinterval satisfies the update condition in response to a time at which the second subinterval is reached as the target subinterval. Otherwise, the execution subject may determine that the second subinterval does not satisfy the update condition.
And a second step of determining the second subinterval as a target subinterval in response to the second subinterval satisfying the update condition.
In some scenarios, the execution main body may determine the second subinterval as the target subinterval in response to a time at which the second subinterval is reached as the target subinterval.
In these implementations, when the second subinterval is selected from the second subinterval, the third subinterval, and the fourth subinterval, it is first determined whether the second subinterval satisfies the update condition. And on the premise that the second subinterval meets the updating condition, determining the second subinterval as the target subinterval.
In some optional implementations of the embodiment, the execution body may determine the target subinterval from among the second subinterval, the third subinterval, and the fourth subinterval as follows.
Specifically, in response to the second subinterval not satisfying the update condition, the third subinterval is determined to be the target subinterval.
In these implementations, when the second subinterval does not satisfy the update condition, a third subinterval having a smaller impact proportion is determined as the target subinterval.
In some optional implementations of this embodiment, the update condition includes: the duration of the unselected second subinterval as the target subinterval exceeds the preset duration.
In these implementations, the second subinterval is taken as the target subinterval only when the duration in which the second subinterval is not selected as the target subinterval exceeds a preset duration. Thus, by restricting the duration in which the second subinterval is not selected as the target subinterval, the determination of the target subinterval from among the second subinterval, the third subinterval, and the fourth subinterval is achieved.
In some optional implementations of the embodiment, the execution main body may select the target subinterval from the second subinterval, the third subinterval, and the fourth subinterval as follows.
Specifically, the target subinterval is determined from the second subinterval, the third subinterval and the fourth subinterval according to the selection probability of the second subinterval, the selection probability of the third subinterval and the selection probability of the fourth subinterval.
Here, the selection probability may be a probability selected from the second subinterval, the third subinterval, and the fourth subinterval. It will be appreciated that the probability of selection of the second sub-interval may be the probability of selection of the second sub-interval.
In some scenarios, the execution body may select the subinterval from the second subinterval, the third subinterval, and the fourth subinterval according to the selection probability of the second subinterval, the selection probability of the third subinterval, and the selection probability of the fourth subinterval. Further, the execution subject may determine the selected sub-interval as a target sub-interval.
It is understood that the higher the selection probability of the subintervals, the higher the probability of selection from among the second subintervals, the third subintervals, and the fourth subintervals.
In these implementations, selection probabilities are set for the second subinterval, the third subinterval, and the fourth subinterval, respectively, and then a target subinterval is determined from the second subinterval, the third subinterval, and the fourth subinterval according to the selection probabilities. Thus, the accuracy of determining the target subinterval from among the second subinterval, the third subinterval, and the fourth subinterval may be improved.
In some optional implementations of the embodiment, the selection probability of the third subinterval is higher than the selection probabilities of the second subinterval and the fourth subinterval.
In these implementations, by setting the selection probability of the third subinterval to be higher than the selection probability of the second subinterval and the selection probability of the fourth subinterval, the possibility of determining the third subinterval as the target subinterval may be improved.
In some optional implementations of the embodiment, the execution subject may update the attribute value of the predetermined attribute of the user as follows.
Specifically, the updating step is continued in response to reaching the update timing of the attribute value of the predetermined attribute.
It will be understood that the update timing may be a timing at which the attribute value of the predetermined attribute is updated. In some scenarios, the update time may be a time every predetermined length of time (e.g., 20 seconds) from the time the user begins viewing the published information.
In some scenarios, the execution subject may detect whether the update time of the attribute value of the predetermined attribute is reached through a built-in detection program.
In these implementations, when the update time of the attribute value of the predetermined attribute is reached, the target subinterval continues to be determined from among the second subinterval, the third subinterval, and the fourth subinterval, and the attribute value of the predetermined attribute of the user is updated based on the determined target subinterval.
With further reference to fig. 4, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides some embodiments of an information pushing apparatus, which correspond to the method embodiment shown in fig. 1, and which can be applied in various electronic devices.
As shown in fig. 4, the information pushing apparatus of the present embodiment includes: a first determining unit 401, a second determining unit 402, an updating unit 403, and a pushing unit 404. The first determination unit 401 is configured to: an attribute value interval for updating an attribute value of a predetermined attribute of a user is determined. The second determining unit 402 is configured to: and determining a preset number of sub-intervals from the attribute value intervals. The updating unit 403 is configured to: and updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals. The pushing unit 404 is configured to: and pushing information to the user based on the attribute value of the predetermined attribute of the user.
In this embodiment, the detailed processing of the first determining unit 401, the second determining unit 402, the updating unit 403, and the pushing unit 404 of the information pushing apparatus and the technical effects thereof can refer to the related descriptions of step 101, step 102, step 103, and step 104 in the corresponding embodiment of fig. 1, which are not repeated herein.
In some optional implementations of the present embodiment, the second determining unit 402 is further configured to: and determining a first subinterval, a second subinterval, a third subinterval and a fourth subinterval from the attribute value interval, wherein the influence ratios of the first subinterval, the second subinterval, the third subinterval and the fourth subinterval on the attribute value of the preset attribute are reduced in sequence.
In some optional implementations of this embodiment, the updating unit 403 is further configured to: updating the attribute value of the predetermined attribute of the user based on the first subinterval; the following updating steps are performed: determining a target subinterval for updating the attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval; based on the determined target subinterval, an attribute value of a predetermined attribute of the user is updated.
In some optional implementations of this embodiment, the updating unit 403 is further configured to: in response to selecting the second subinterval, determining whether the second subinterval meets an update condition; and determining the second subinterval as the target subinterval in response to the second subinterval satisfying the update condition.
In some optional implementations of this embodiment, the updating unit 403 is further configured to: and determining the third subinterval as the target subinterval in response to the second subinterval not meeting the update condition.
In some optional implementations of this embodiment, the update condition includes: the duration of the sub-interval not selected as the target exceeds the preset duration.
In some optional implementations of this embodiment, the updating unit 403 is further configured to: and determining a target subinterval from the second subinterval, the third subinterval and the fourth subinterval according to the selection probability of the second subinterval, the selection probability of the third subinterval and the selection probability of the fourth subinterval.
In some optional implementations of the embodiment, the selection probability of the third subinterval is higher than the selection probabilities of the second subinterval and the fourth subinterval.
In some optional implementations of this embodiment, the updating unit 403 is further configured to: and continuing to perform the updating step in response to reaching the update time of the predetermined attribute.
In some optional implementations of the present embodiment, the second determining unit 402 is further configured to: and determining a preset number of sub-intervals from the attribute value intervals according to the interval division parameters.
In some optional implementations of the present embodiment, the first determining unit 401 is further configured to: for each preset time interval in a plurality of preset time intervals, determining the checking duration of a user for the release information in the preset application in the preset time interval; and determining an attribute value interval according to the first login time of the user to the preset application and the checking duration of the issued information in each preset time interval.
With further reference to fig. 5, fig. 5 illustrates an exemplary system architecture in which the information push methods of some embodiments of the present disclosure may be applied.
As shown in fig. 5, the system architecture may include terminal devices 501, 502, a network 503, and a server 504. The network 503 is the medium used to provide communication links between the terminal devices 501, 502 and the server 504. Network 503 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 501, 502 may interact with a server 504 via a network 503. Various client applications may be installed on the terminal devices 501, 502. For example, the terminal devices 501 and 502 may be installed with an information distribution application, a shopping application, a search application, a news application, and the like. In some scenarios, when a user views post information, the terminal device 501, 502 may send information characterizing the user viewing post information to the server 504.
The terminal devices 501 and 502 may be hardware or software. When the terminal devices 501 and 502 are hardware, they may be various electronic devices having a display screen and supporting information interaction, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the terminal devices 501 and 502 are software, they can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules, or as a single piece of software or software module. And is not particularly limited herein.
The server 504 may be a server that provides various services. In some scenarios, server 504 may update the attribute values of the predetermined attributes of the user based on a predetermined number of sub-intervals determined from the attribute value intervals. Further, server 504 may push information to the user based on attribute values of predetermined attributes of the user.
The server 504 may be hardware or software. When the server 504 is hardware, it can be implemented as a distributed server cluster composed of a plurality of servers, or as a single server. When the server 504 is software, it may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be noted that the information pushing method provided by the embodiment of the present disclosure may be executed by the server 504, and accordingly, the information pushing apparatus may be disposed in the server 504.
It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to fig. 6, a schematic diagram of an electronic device (e.g., the server of fig. 5) suitable for use in implementing some embodiments of the present disclosure is shown. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, the electronic device may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 601, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to some embodiments of the present disclosure, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, some embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium described in some embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In some embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In some embodiments of the present disclosure, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP (HyperText transfer protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be included in the electronic device or may exist separately without being incorporated in the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining an attribute value interval for updating an attribute value of a predetermined attribute of a user; determining a preset number of sub-intervals from the attribute value intervals; updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals; and pushing information to the user based on the attribute value of the predetermined attribute of the user.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in some embodiments of the present disclosure may be implemented by software, and may also be implemented by hardware. Where the names of these units do not in some cases constitute a limitation on the unit itself, for example, the first determination unit may also be described as a unit of "determining an attribute value interval for updating an attribute value of a predetermined attribute of a user".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure in the embodiments of the present disclosure is not limited to the particular combination of the above-described features, but also encompasses other embodiments in which any combination of the above-described features or their equivalents is possible without departing from the scope of the present disclosure. For example, the above features may be interchanged with other features disclosed in this disclosure (but not limited to) those having similar functions.
Claims (14)
1. An information pushing method, comprising:
determining an attribute value interval for updating an attribute value of a predetermined attribute of a user;
determining a preset number of sub-intervals from the attribute value intervals;
updating the attribute value of the preset attribute of the user based on the preset number of sub-intervals;
pushing information to the user based on an attribute value of the predetermined attribute of the user.
2. The method of claim 1, wherein the determining a preset number of sub-intervals from the attribute value intervals comprises:
and determining a first subinterval, a second subinterval, a third subinterval and a fourth subinterval from the attribute value interval, wherein the influence ratios of the first subinterval, the second subinterval, the third subinterval and the fourth subinterval on the attribute value of the preset attribute are sequentially reduced.
3. The method of claim 2, wherein updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals comprises:
updating an attribute value of the predetermined attribute of the user based on the first subinterval;
the following updating steps are performed: determining a target subinterval for updating the attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval; updating an attribute value of the predetermined attribute of the user based on the determined target subinterval.
4. The method of claim 3, wherein the determining a target subinterval for updating the attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval comprises:
in response to selecting the second subinterval, determining whether the second subinterval meets an update condition;
determining the second subinterval as a target subinterval in response to the second subinterval satisfying the update condition.
5. The method of claim 4, wherein determining a target subinterval for updating an attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval, further comprises:
determining the third subinterval as a target subinterval in response to the second subinterval not satisfying the update condition.
6. The method of claim 4, wherein the update condition comprises: the duration of the second subinterval which is not selected as the target subinterval exceeds the preset duration.
7. The method of claim 3, wherein the determining a target subinterval for updating the attribute value of the predetermined attribute from among the second subinterval, the third subinterval, and the fourth subinterval comprises:
and determining a target subinterval from the second subinterval, the third subinterval and the fourth subinterval according to the selection probability of the second subinterval, the selection probability of the third subinterval and the selection probability of the fourth subinterval.
8. The method of claim 7, wherein the third subinterval has a higher selection probability than the second subinterval and the fourth subinterval.
9. The method of claim 3, wherein updating the attribute value of the predetermined attribute of the user based on the preset number of sub-intervals further comprises:
and continuing to execute the updating step in response to reaching the updating time of the attribute value of the predetermined attribute.
10. The method according to any one of claims 1 to 9, wherein said determining a preset number of sub-intervals from said interval of attribute values comprises:
and determining the preset number of sub-intervals from the attribute value intervals according to interval division parameters.
11. The method according to any one of claims 1-9, wherein said determining an attribute value interval for updating an attribute value of a predetermined attribute of a user comprises:
for each preset time interval in a plurality of preset time intervals, determining the viewing time of the user to the release information in the preset application in the preset time interval;
and determining the attribute value interval according to the first login time of the user to the preset application and the checking duration of the issued information in each preset time interval.
12. An information pushing apparatus, comprising:
a first determination unit configured to determine an attribute value interval for updating an attribute value of a predetermined attribute of a user;
the second determining unit is used for determining a preset number of sub-intervals from the attribute value intervals;
an updating unit, configured to update an attribute value of the predetermined attribute of the user based on the preset number of sub-intervals;
a pushing unit, configured to push information to the user based on an attribute value of the predetermined attribute of the user.
13. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-11.
14. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-11.
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