CN117010955A - Content item display method, device, equipment and storage medium - Google Patents
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- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
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Abstract
The application discloses a content item display method, device and equipment and a storage medium, and belongs to the technical field of computers. According to the technical scheme provided by the embodiment of the application, the target content item is displayed on the content display interface, and the target content item comprises a plurality of materials. In the event of a change in the pose of the terminal, the plurality of materials in the target content item are recombined. Displaying the recombined plurality of material on the content display interface adjusts the display form of the changed target content item. That is, the display forms of the materials in the target content item are associated with the gesture of the terminal, so that the display forms of the target content item are enriched, interactivity is given to the target content item, and a user is attracted to interact with the target content item. In the case that the target content item is an advertisement, the advertising effect and the man-machine interaction efficiency are improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying a content item.
Background
With the development of computer technology, more and more users will communicate and exchange using social applications. With the continued development of social applications, the types of content items presented on social applications are becoming increasingly rich. For example, the style of advertisements provided on social-type applications is changing, and more users tend to see more interactive, interesting advertisements.
In the related art, when an advertiser puts an advertisement on a social application, the advertiser often uses a template provided by the social application to create the advertisement, and then pushes the advertisement to a user through the social application.
However, the advertisement created by the method is dead, and users often directly ignore the advertisement in the social application, so that the advertisement putting effect is poor and the human-computer interaction efficiency is low.
Disclosure of Invention
The embodiment of the application provides a content item display method, a device, equipment and a storage medium, which can improve the content item display effect and have the following technical scheme:
in one aspect, there is provided a method of presentation of a content item, the method comprising:
displaying a target content item on a content display interface of a target application, wherein the target content item comprises a plurality of materials, and the content display interface is used for displaying the content item published in the target application;
Responsive to a change in the pose of a terminal running the target application, recombining the plurality of materials based on the pose of the terminal after the change;
and displaying the recombined materials on the content display interface to update the display form of the target content item.
In one aspect, there is provided a presentation apparatus for a content item, the apparatus comprising:
the content item display module is used for displaying a target content item on a content display interface of a target application, wherein the target content item comprises a plurality of materials, and the content display interface is used for displaying the content item published in the target application;
the position determining module is used for responding to the change of the gesture of the terminal running the target application and recombining the materials based on the gesture of the changed terminal;
and the material display module is used for displaying the recombined materials on the content display interface so as to update the display form of the target content item.
In a possible implementation manner, the position determining module is used for responding to the change of the gesture of the terminal and determining the gesture difference before and after the change of the gesture of the terminal based on the gesture after the change of the terminal; determining displacement of each material based on the depth of each material and the posture difference, wherein the depth is used for representing the distance between the material and a use object of the terminal; and determining the target position of each material in the target content item after recombination based on the displacement of each material.
In a possible implementation manner, the position determining module is configured to multiply the gesture difference with a depth of each material to obtain a displacement of each material; and adding the initial screen coordinates of the materials with the corresponding displacement to obtain the target screen coordinates of the materials after recombination.
In a possible implementation manner, the position determining module is used for determining a material superposition sequence corresponding to the changed gesture in response to the gesture of the terminal; and determining the target position of each material in the target content item after recombination based on the material superposition sequence.
In a possible implementation manner, the position determining module is used for determining the rotation center of each material in response to the change of the gesture of the terminal; determining the rotation angle of each material based on the posture difference before and after the terminal posture change and the type of each material; and determining the target position of each material in the target content item after recombination based on the rotation center and the rotation angle of each material.
In one possible implementation manner, the content item display module is configured to render, on a content display interface of the target application, the plurality of materials in order from a small depth to a large depth, so as to display the plurality of materials on the content display interface, where the depth is used to represent a distance between the materials and a usage object of the terminal.
In one possible embodiment, the apparatus further comprises:
a size determining module, configured to determine, in a case where a display frame of the target content item appears on a content display interface of the target application, a size of the display frame in the content display interface;
the content item display module is used for playing videos in the plurality of materials in the content display interface under the condition that the size of the display frame in the content display interface meets the size condition.
In one possible embodiment, the apparatus further comprises:
the material determining module is used for responding to the change of the gesture of the terminal and obtaining candidate materials corresponding to the changed gesture;
and the material replacement module is used for replacing target materials in the plurality of materials by adopting the candidate materials, wherein the target materials and the candidate materials are the materials of the same type.
In a possible implementation manner, the target content item includes a plurality of layers, and the content item display module is configured to display, on a content display interface of the target application, material on a first layer of the plurality of layers;
and the material display module is also used for responding to the change of the gesture of the terminal running the target application and displaying the materials on the multiple layers.
In one possible embodiment, the apparatus further comprises any one of the following:
the content item interface display module is used for responding to clicking operation or dragging operation of any layer in the plurality of layers and displaying a content item interface corresponding to the layer;
the amplifying module is used for responding to clicking operation on any one of the layers and amplifying and displaying the layers;
and the cancellation display module is used for canceling to display other layers in the layers in response to clicking operation on any layer in the layers.
In a possible implementation manner, the material display module is further configured to display, in response to a change in a gesture of a terminal running the target application, a material on a target layer in the multiple layers, where the target layer is a layer corresponding to the changed gesture of the terminal.
In one possible implementation manner, the material displaying module is further configured to respond to a drag operation on any material of the plurality of materials, and display the material at a position where the drag operation ends.
In one possible embodiment, the apparatus further comprises:
and the sharing module is used for responding to the fact that the target content item is slid to any content item displayed on the content display interface, and sharing the target content item to the release object of the content item.
In one possible embodiment, the apparatus further comprises any one of the following:
the content item interface display module is used for responding to clicking operation on any position on the target content item and displaying a content item interface corresponding to the target content item, wherein the content item interface is used for introducing the target content item;
and the amplifying module is used for responding to clicking operation on any position on the target content item and amplifying the target content item in the content display interface.
In one possible embodiment, the apparatus further comprises:
the closing module is used for responding to the long-press operation of the target content item and displaying a content item closing control; and in response to clicking the content item closing control, canceling the display of the target content item in the content display interface.
In one possible embodiment, the apparatus further comprises:
the content item adding module is used for adding the target content item corresponding to the object logged in by the terminal to a content display list corresponding to the content display interface;
the content item display module is used for displaying the target content item in response to the content display interface being slid to a position corresponding to the target content item.
In one aspect, a computer device is provided that includes one or more processors and one or more memories having at least one computer program stored therein, the computer program being loaded and executed by the one or more processors to implement a method of presentation of the content item.
In one aspect, a computer readable storage medium having at least one computer program stored therein is provided, the computer program being loaded and executed by a processor to implement a method of presentation of the content item.
In one aspect, a computer program product or a computer program is provided, the computer program product or computer program comprising a program code, the program code being stored in a computer readable storage medium, the program code being read from the computer readable storage medium by a processor of a computer device, the program code being executed by the processor, causing the computer device to perform a presentation method of a content item as described above.
According to the technical scheme provided by the embodiment of the application, the target content item is displayed on the content display interface, and the target content item comprises a plurality of materials. In the event of a change in the pose of the terminal, the plurality of materials in the target content item are recombined. Displaying the recombined plurality of material on the content display interface adjusts the display form of the changed target content item. That is, the display forms of the materials in the target content item are associated with the gesture of the terminal, so that the display forms of the target content item are enriched, interactivity is given to the target content item, and a user is attracted to interact with the target content item. In the case that the target content item is an advertisement, the advertising effect and the man-machine interaction efficiency are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of an implementation environment of a method for presenting content items according to an embodiment of the present application;
FIG. 2 is a flow chart of a method for presenting a content item according to an embodiment of the present application;
FIG. 3 is a flow chart of another method for presenting content items provided by an embodiment of the present application;
FIG. 4 is a schematic diagram of a content presentation interface provided by an embodiment of the present application;
FIG. 5 is a flow chart of a method of presentation of yet another content item provided by an embodiment of the present application;
FIG. 6 is a schematic diagram of another content presentation interface provided by an embodiment of the present application;
FIG. 7 is a schematic diagram of yet another content presentation interface provided by an embodiment of the present application;
FIG. 8 is a schematic diagram of yet another content presentation interface provided by an embodiment of the present application;
fig. 9 is a schematic structural diagram of a display device for content items according to an embodiment of the present application;
Fig. 10 is a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the following detailed description of the embodiments of the present application will be given with reference to the accompanying drawings.
The terms "first," "second," and the like in this disclosure are used for distinguishing between similar elements or items having substantially the same function and function, and it should be understood that there is no logical or chronological dependency between the terms "first," "second," and "n," and that there is no limitation on the amount and order of execution.
Artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use the knowledge to obtain optimal results. In other words, artificial intelligence is an integrated technology of computer science that attempts to understand the essence of intelligence and to produce a new intelligent machine that can react in a similar way to human intelligence. Artificial intelligence, i.e. research on design principles and implementation methods of various intelligent machines, enables the machines to have functions of sensing, reasoning and decision.
Pull-down refresh: the method is used for terminals such as smart phones and tablet computers, and is used for pointing to pull-down reloading and refreshing.
Page stay: the method refers to that a user stays on the page and does not perform the up-sliding and the down-sliding operations.
Feed stream: refers to an information stream of content that is continuously updated and presented to a user. Wherein Timeline is the most typical Feed stream presentation, presenting content to the user in chronological order of Feed stream content updates.
It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present application are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of the related data is required to comply with the relevant laws and regulations and standards of the relevant countries and regions.
Fig. 1 is a schematic diagram of an implementation environment of a method for displaying a content item according to an embodiment of the present application, and referring to fig. 1, the implementation environment includes a terminal 110 and a server 140.
Terminal 110 is connected to server 140 via a wireless network or a wired network. Alternatively, the terminal 110 is a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, etc., but is not limited thereto. The terminal 110 installs and runs an application program supporting presentation of content items.
The server 140 is an independent physical server, or a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a distribution network (Content Delivery Network, CDN), basic cloud computing services such as big data and an artificial intelligence platform, and the like. Server 140 provides background services for applications running on terminal 110.
Alternatively, terminal 110 may be referred to generally as one of a plurality of terminals, with embodiments of the application being illustrated only by terminal 110.
Those skilled in the art will recognize that the number of terminals may be greater or lesser. Such as only one terminal, or tens or hundreds, or more, other terminals are also included in the implementation environment. The embodiment of the application does not limit the number of terminals and the equipment type.
In the embodiment of the present application, the technical solution provided in the embodiment of the present application may be implemented by a server or a terminal as an execution body, or the technical method provided in the present application may be implemented by interaction between the terminal and the server, which is not limited in the embodiment of the present application.
After the implementation environment of the embodiment of the present application is introduced, the application scenario of the embodiment of the present application is described below. In the following description, the terminal is the terminal 110 in the above-mentioned implementation environment, and the server is the server 140 in the above-mentioned implementation environment.
The method for displaying the content item provided by the embodiment of the application can be applied to various Feed streams, for example, can be applied to information sharing Feed streams of social applications, or can be applied to short video Feed streams of short video applications, or can be applied to information Feed streams of information applications, and the embodiment of the application is not limited to the above.
The technical scheme provided by the embodiment of the application is applied to the information sharing Feed stream of the social application, wherein the information sharing Feed stream of the social application is the Feed stream formed by content items published by users of the social application. And the terminal acquires the content items in the information sharing Feed stream of the social application from the server, wherein the information sharing Feed stream comprises the target content items. And the terminal displays the acquired content item on a content display interface. And under the condition that the content display interface is slid to a position corresponding to the target content item, the terminal displays the target content item on the content display interface, wherein the target content item comprises a plurality of materials, and the materials comprise characters, pictures, videos and the like. In the case where the targeted content item is an advertisement, that is, the advertisement is presented in the content presentation interface. In the case of a change in the terminal attitude, the terminal determines target positions of a plurality of materials in a target content item, the target positions being different from initial positions of the plurality of materials in the target content item. And the terminal displays the materials corresponding to the target content item on the target position, namely, the relative position relation among a plurality of materials in the target content item is adjusted. In the case where the target content item is an advertisement, the plurality of materials are materials such as pictures and videos in the advertisement. By the technical scheme provided by the embodiment of the application, the position of the material in the target content item can be controlled to be changed by changing the gesture of the terminal, so that the display form of the content item is enriched.
It should be noted that, the manner in which the technical solution provided by the embodiment of the present application is applied to other types of Feed streams belongs to the same inventive concept as the above description, and the process is not repeated.
Of course, the technical solution provided in the embodiment of the present application can be applied to other types of Feed streams besides the above three types of Feed streams, which is not limited in the embodiment of the present application.
After describing the implementation environment and the application scenario of the embodiment of the present application, the following describes a method for displaying a content item provided by the embodiment of the present application, referring to fig. 2, taking an execution subject as an example, where the method includes the following steps.
201. And displaying the target content item on a content display interface of the target application, wherein the target content item comprises a plurality of materials, and the content display interface is used for displaying the content item published in the target application.
The target application is a social application, a short video application or an information application, and the content display interface is used for displaying content items released in the target application, such as content items released by objects in the social application. In some embodiments, the content presentation interface is a sliding container that includes a plurality of the content items. Performing a sliding operation on the content presentation interface enables viewing of different content items. The targeted content item is a specific type of content item, e.g. the targeted content item is an advertisement, which is correspondingly also referred to as targeted advertisement. The plurality of materials include text, pictures, videos, and the like, and the plurality of materials are combined to form the target content item.
202. And in response to the change of the gesture of the terminal running the target application, the terminal recombines the materials based on the gesture of the changed terminal.
Wherein the attitude of the terminal is used to represent the angle of the terminal with respect to the ground. In some embodiments, the pose of the terminal is determined by a gyroscope in the terminal. The combination mode of a plurality of materials in the target content item is set by a technician according to actual conditions. Recombining the plurality of materials refers to changing a combination manner of the plurality of materials.
203. And the terminal displays the recombined materials on the content display interface so as to update the display form of the target content item.
The combination mode of the materials after recombination is changed, and accordingly, the display form of the target content item is changed, that is, the display form of the target content item is used for representing the combination mode of the materials.
According to the technical scheme provided by the embodiment of the application, the target content item is displayed on the content display interface, and the target content item comprises a plurality of materials. In the event of a change in the pose of the terminal, the plurality of materials in the target content item are recombined. Displaying the recombined plurality of material on the content display interface adjusts the display form of the changed target content item. That is, the display forms of the materials in the target content item are associated with the gesture of the terminal, so that the display forms of the target content item are enriched, interactivity is given to the target content item, and a user is attracted to interact with the target content item. In the case that the target content item is an advertisement, the advertising effect and the man-machine interaction efficiency are improved.
The foregoing steps 201 to 203 are a simple introduction of a method for displaying a content item provided by an embodiment of the present application, and in the following, a technical solution provided by an embodiment of the present application will be described in more detail with reference to fig. 3, and an execution subject is taken as an example of a terminal, where the method includes the following steps.
301. The terminal acquires a target content item corresponding to an object logged in by the terminal, wherein the target content item comprises a plurality of materials.
The object logged in by the terminal refers to an account number logged in on an application running on the terminal, and the application running on the terminal is an application providing a content display interface. The targeted content item is a content item for promotion and promotion, e.g. the targeted content item is a put advertisement, which is correspondingly also referred to as targeted advertisement. The plurality of stories of the target content item, which in the case of advertisements are also referred to as a plurality of advertisement stories, include text, pictures, videos, and the like. In some embodiments, the target content item includes a plurality of layers over which the plurality of material is distributed, each image including at least one material.
In one possible implementation, the terminal sends a content item acquisition request to the server, the content item acquisition request carrying an identification of an object on which the terminal is logged. The server acquires the content item acquisition request, and acquires the identification of the object logged in by the terminal from the content item acquisition request. And the server inquires based on the identification of the object logged in by the terminal to obtain the object characteristics of the object. And the server recalls based on the object characteristics of the object to obtain a target content item corresponding to the object. The server sends the target content item to the terminal, and the terminal acquires the target content item.
The triggering of the content item acquisition request comprises the step of executing a drop-down operation on a content display interface and the step of clicking a content viewing control, wherein the content viewing control is used for triggering the content display interface. The object feature is used for abstract representation of the object, the generation and the use of the object feature are required to be agreed by the user, and under the condition that the user does not agree to generate or use the object feature, the server randomly acquires the content item from the content item database, namely the target content item, the acquired content item comprises a plurality of content items, and the content items in the content item database are all content items of the same type, namely the content items for propaganda and popularization.
In the embodiment, the terminal can acquire the target content item corresponding to the object logged in by the terminal from the server, and in the process of determining the target content item, the server utilizes the object characteristics, so that the determined target content item is closer to the object, and the accuracy of determining the target content item is higher.
In one possible implementation manner, the terminal acquires the target content item from a plurality of candidate content items, wherein the plurality of candidate content items are content items for propaganda and promotion, the plurality of candidate content items are stored on the terminal, and the plurality of candidate content items are content items corresponding to an object logged in by the terminal.
In some embodiments, the multiple candidate content items are issued to the terminal by the server in advance, and the issuing time of the multiple candidate content items may be either when the object logs in or when the server issues the multiple candidate content items at regular time.
In this embodiment, the terminal can quickly determine the target content item from the plurality of candidate content items, and the efficiency of determining the target content item is high.
In order to more clearly describe the above embodiments, a method of generating the target content item will be described below.
In one possible implementation, a server obtains an initial content item including a color channel content item and a transparency channel content item. The server synthesizes the color channel content item and the transparency channel content item based on a target rule, so as to obtain the target content item, wherein the target rule corresponds to an application program running on the terminal, the content item synthesized based on the target rule can be displayed through the application program, and the target rule is set by a technician according to actual conditions, and the embodiment of the application is not limited to the setting.
Wherein the color channel content item is an RGB color channel image or an RGB color channel video, and the transparency channel content item is a transparency channel image or a transparency channel video. In the case where the targeted content item is an advertisement, the initial content item is an advertisement uploaded by an advertiser, and the targeted content item is a targeted advertisement synthesized by a server. Accordingly, the selection and combination of multiple stories in the targeted content item is also designed by the advertiser.
In some embodiments, the server provides a content item delivery function by which an initial content item can be uploaded to the server and delivered, i.e., an advertisement in the case where the initial content item is an advertisement. The purpose of delivering the initial content item is to enable a user using the corresponding application to see the initial content item. In some embodiments, the delivery of the initial content item requires the consumption of a certain amount of virtual resources.
302. And the terminal adds the target content item to a content display list corresponding to the content display interface.
The content display list is used for storing content items displayed in the content display interface, the content items in the content display interface can be viewed by carrying out page stay on the content display interface, and the content items in the content display interface can be refreshed by carrying out pull-down refreshing on the content display interface. The content display list comprises a plurality of content items, wherein the plurality of content items are used for displaying in the content display interface, the plurality of content items comprise content items which are released by a target object in a target time period, such as texts, pictures, videos and the like which are released by the target object in the target time period, the target object is an object concerned by an object logged in by the terminal, or the target object is a friend object of the object logged in by the terminal. The target time period is set by a technician according to actual conditions, which is not limited by the embodiment of the present application. The number of the target objects is one or more, which is not limited in the embodiment of the present application. In addition, in some embodiments, the plurality of content items further includes content items published by the terminal logged-in object within the target time period.
In one possible implementation, the terminal adds the target content item to the target location of the content presentation list, where the target location is set by a technician according to the actual situation, which is not limited by the embodiment of the present application.
303. And responding to the content display interface of the target application being slid to the position corresponding to the target content item, the terminal displaying the target content item on the content display interface, wherein the content display interface is used for displaying the content item published in the target application.
The content display interface is a sliding container, and the terminal displays different content items in the content display list on the content display interface in response to sliding operation on the content display interface. The position corresponding to the target content item on the content display interface is the position of the target content item in the sliding container. The target application is a social application, a short video application, or an information application, which is not limited in the embodiment of the present application.
In one possible implementation, the terminal controls the content presentation interface to present different content items in response to a sliding operation of the content presentation interface of the target application. When the target content item appears on the content display interface, the content display interface is indicated to be slid to a position corresponding to the target content item, and the terminal displays the target content item, wherein the target content item is displayed, that is, a plurality of materials in the target content item are rendered on the content display interface, the combination mode of the materials is a preset combination mode, the preset combination mode is set by a technician according to actual conditions, and when the target content item is an advertisement, the preset combination mode is set by an advertiser.
In this embodiment, the sliding operation can control the content display interface to slide, so that different content items are displayed in the content display interface, and when the content display interface slides to the position corresponding to the target content item, the target content item is displayed in the content display interface, so that the efficiency of man-machine interaction is high.
In one possible implementation, in response to the content presentation interface being slid to a position corresponding to the target content item, the plurality of materials are rendered on the content presentation interface of the terminal in order of small to large depth to present the plurality of materials on the content presentation interface, the depth being used to represent a distance between the materials and a use object of the terminal.
The depth (Deep offset) of the material is also called as the visual depth of the material, and the depth of the material is inversely related to the distance between the material and the object of use of the terminal, that is, the greater the depth, the smaller the distance between the material and the object of use is; the smaller the depth, the larger the distance between the material and the object to be used, for example, the content item includes material a and material B, where material a is overlaid on material B, and the distance between material B and the object to be used is larger than the distance between material a and the object to be used, and the depth of material B is smaller than the depth of material a. The object of use of the terminal is the user who uses the terminal.
In this embodiment, the terminal can render the plurality of materials according to the depth of the materials, and since the depth is used for representing the distance between the materials and the use object of the terminal, rendering the materials according to the depth can ensure that the materials are displayed in a design manner.
For example, in response to the content presentation interface being slid to a position corresponding to the target content item, a plurality of materials of the target content item, rendering positions of the plurality of materials, and depths of the plurality of materials are obtained from a content presentation column corresponding to the content presentation interface. And the terminal renders the materials on the corresponding rendering positions on the display interface according to the sequence from the small depth to the large depth so as to display the materials on the content display interface, namely, the target content item is displayed on the content display interface.
In one possible implementation, the plurality of material comprises video, and the terminal determines a size of the presentation frame in the content presentation interface in the event that the presentation frame of the target content item appears in the content presentation interface. And under the condition that the size of the display frame in the content display interface meets the size condition, the terminal plays videos in the materials of the target content item in the content display interface.
The display frame of the target content item is a display range of the target content item, and a plurality of materials in the target content item are displayed in the display frame. The size of the display frame in the content display interface accords with the size condition, that is, the size of the display frame in the content display interface is larger than or equal to a size threshold value, which is set by a technician according to practical situations, for example, when the size of the display frame in the content display interface refers to the area of the display frame in the content display interface, the size of the display frame in the content display interface accords with the size condition, that is, the area of the display frame in the content display interface is larger than or equal to an area threshold value, and the area threshold value is 30% or 50% of the area of the display frame.
In the embodiment, the terminal plays the video in the material when the size of the display frame of the target content item in the content display interface reaches a certain degree, so that the resource waste caused by early play when the target content item does not appear is avoided, the video in the material can be seen by a user, and the efficiency of human-computer interaction is higher.
In one possible implementation, the target content item includes a plurality of layers, the plurality of materials being located at the plurality of layers, one layer including at least one material. And the terminal displays the material on the first layer in the multiple layers on the target content display interface.
Wherein the plurality of layers are all opaque layers, and in an initial state, the plurality of layers of the target content item are stacked. The first layer of the plurality of layers is the top layer of the plurality of layers. In some embodiments, the multiple layers of the target content item are multiple sub-content items of the target content item. For example, in the case where the targeted content item is an advertisement, in some embodiments, the multiple layers of the advertisement are each one sub-advertisement of the advertisement, each sub-advertisement being a complete advertisement creative, e.g., the advertisement includes two sub-advertisements, a first sub-advertisement being a picture and a second sub-advertisement being a video, where the terminal displays material on the first sub-advertisement, i.e., displays the first sub-advertisement, with the first sub-advertisement superimposed on the second sub-advertisement. In the current state, the second sub-advertisement is not visible.
Optionally, after the terminal presents the target content item on the content presentation interface, any of the following steps can also be performed.
In one possible implementation, in response to a drag operation on any of the plurality of materials, the terminal presents the material at a location where the drag operation ends.
Wherein the plurality of materials are materials in the target content item.
In this embodiment, the user can change the position of the material by a drag operation, providing the user with a rich autonomy.
For example, in response to a drag operation on any of the plurality of materials, the terminal adjusts the material to an active state, the material moving within the presentation frame of the target content item with the drag operation. And responding to the end of the drag operation, and displaying the material on the position where the drag operation ends by the terminal.
In one possible implementation, in response to the target content item being slid to any content item presented on the content presentation interface, the terminal shares the target content item to a published object of the content item.
Wherein the publishing object of the content item is an account number for publishing the content item.
In the embodiment, the target content item can be rapidly shared to the corresponding object through the sliding operation on the content display interface, and the efficiency of human-computer interaction is high.
For example, in response to the target content item being slid to any content item presented on the content presentation interface, the terminal determines a publication object corresponding to the content item. And the terminal sends a content item sharing request to the server, wherein the content item sharing request carries the identification of the target content item and the release object corresponding to the content item. The server acquires the content item acquisition request, and acquires the identification of the target content item and the release object corresponding to the content item from the content item acquisition request. The server sends the target content item to the release object corresponding to the content item based on the identification of the target content item and the release object corresponding to the content item.
In some embodiments, sharing the target content item to the published object of the content item includes two ways:
mode 1, sharing the target content item to a publishing object of the content item through a chat window.
And 2, adding the target content item to a content display list corresponding to the release object of the content item.
The server may share the target content item to the published object of the content item in any of the manners described above, which is not limited by the embodiments of the present application.
In one possible implementation manner, in response to a clicking operation on any position on the target content item, the terminal displays a content item interface corresponding to the target content item, where the content item interface is used for introducing the target content item.
The content item interface corresponding to the target content item is an associated interface of the target content item. In some embodiments, the target content item may be locally configured to be responsive to a click operation in addition to being globally configured to be responsive to a click operation, as embodiments of the present application are not limited in this regard.
In the embodiment, the terminal can respond to the clicking operation of the target content item to display the content item interface corresponding to the target content item, and the user can know the related information of the target content item more clearly through the content item interface, so that the efficiency of man-machine interaction is improved.
In some embodiments, the content item interface is an interface of a subroutine of a target application, the target application being an application providing the content presentation interface, the subroutine being a subroutine associated with the target content item, clicking on the target content item being able to invoke the subroutine within the target application. That is, in response to a click operation on any position on the target content item, the terminal acquires a jump instruction corresponding to the target content item. The terminal invokes the subroutine based on the jump instruction. In the case where the targeted content item is an advertisement, the sub-program is a sub-program for introducing and selling the products and services recommended by the advertisement, and the user can further learn about the products and services recommended by the advertisement through the content item interface.
In some embodiments, the content item interface is an interface of other applications installed on the terminal, and clicking on the target content item can control the terminal to launch the other applications. That is, in response to a click operation on any position on the target content item, the terminal acquires a jump instruction corresponding to the target content item. The terminal starts the other application programs based on the jump instruction. In the case where the targeted content item is an advertisement, the other application is an application for introducing and selling products and services recommended by the advertisement.
In some embodiments, the content item interface is a web page, and clicking on the target content item can control the terminal to switch the content display interface to the web page corresponding to the target content item. That is, in response to a click operation on any position on the target content item, the terminal acquires a jump instruction corresponding to the target content item. And the terminal starts the webpage based on the jump instruction. In the case where the targeted content item is an advertisement, the web page is a web page for introducing and selling products and services recommended by the advertisement.
In one possible implementation, the terminal enlarges the target content item in the content presentation interface in response to a click operation on any location on the target content item.
In such an embodiment, the terminal can zoom in on the target content item in response to a click operation on the target content item, facilitating a clear view of the target content item by the user.
In one possible implementation, the terminal exposes a content item close control in response to a long press operation on the target content item. And responding to clicking operation of the closing control of the content item, and canceling the display of the target content item in the content display interface by the terminal.
In the embodiment, the terminal provides the content item closing control to realize the rapid closing of the target content item, so that the efficiency of man-machine interaction is improved.
In some embodiments, the content presentation interface provides functionality to interact with the target content item. For example, a function of praying and commenting on the target content item is provided. In the information sharing type Feed stream of the social type application, praise and sharing for the target content item can be simultaneously displayed when the target content item is displayed on terminals of other users, so that interactivity of the target content item is enriched.
Optionally, after step 303, the terminal may perform steps 304 and 305 described below, or steps 306 and 307 described below, or perform steps 308 or 309 described below in a case where the target content item includes multiple layers and multiple materials of the target content item are located in the multiple layers, which is not limited by the embodiment of the present application.
304. And in response to the change of the gesture of the terminal running the target application, the terminal recombines the materials based on the gesture of the changed terminal.
The gesture of the terminal is used for indicating the angle of the terminal relative to the ground, namely, the gesture of the terminal is changed, namely, the angle of the terminal relative to the ground is changed, and from the perspective of a user, the gesture of the terminal is changed when the user rotates the terminal. In some embodiments, the pose of the terminal is determined by a gyroscope on the terminal. The terminal running the target application is the terminal displaying the content display interface. The combination mode of a plurality of materials in the target content item is set by a technician according to actual conditions. Recombining the plurality of materials refers to changing a combination manner of the plurality of materials, that is, redefining a display position of the plurality of materials in the target content item. For example, the target content item includes a material a, a material B, and a material C, where before the posture of the terminal changes, the material a, the material B, and the material C are combined in such a way that the material a is in the upper left corner of the target content item, the material B is located in the center of the target content item, and the material C is a background image of the material a and the material B. Under the condition that the posture of the terminal is changed, the position of the material C is unchanged, the position of the material A is changed from the upper left corner to the upper right corner, and the position of the material B is changed from the center to the lower right corner, so that recombination of the material A, the material B and the material C is realized.
In one possible implementation, in response to a change in the attitude of the terminal, the terminal determines a difference in attitude before and after the change in attitude of the terminal. The terminal determines the displacement of each material based on the depth of each material, which represents the distance between the material and the object of use of the terminal, and the attitude difference. The terminal determines the target position of each material in the target content item after recombination based on the displacement of each material.
Wherein the depth (Deep offset) of the material is used to represent the distance between the material and the object of use of the terminal. In the case where the depth of the material is a first value, which is 0 in some embodiments, the distance between the corresponding material and the object to be used is represented as a reference distance, and the position of the material does not change with the posture of the terminal. When the depth of the material is larger than the first value, the larger the depth of the material is, the smaller the distance between the corresponding material and the used object is; the smaller the depth of the material, the larger the distance between the corresponding material and the object of use. When the depth of the material is smaller than the first value, the larger the depth of the material is, the larger the distance between the corresponding material and the using object is; the smaller the depth of the material, the smaller the distance between the corresponding material and the object of use.
In this embodiment, the depth of the material can be used to determine the target position of the material after recombination after the pose of the terminal has been changed, in addition to rendering the material. The depth can control the moving range of the materials, and rich design modes are provided for designers.
For example, in response to a gyroscope of the terminal detecting a change in the pose of the terminal, the terminal determines a current pose of the terminal and a pre-change pose. And the terminal makes a difference between the current gesture of the terminal and the gesture before the change to obtain the gesture difference before and after the change of the gesture of the terminal. And the terminal multiplies the attitude difference by the depth of each material to obtain the displacement of each material. The terminal adds the initial screen coordinates of each material and the corresponding displacement to obtain the target screen coordinates of each material after recombination, wherein the target screen coordinates of each material are the target positions of each material after recombination, namely the positions to which the materials are to be moved after the posture of the terminal changes. For example, the posture of the terminal is represented by the following formula (1), the posture difference before and after the change of the terminal posture is determined by the following formula (2), and the target screen coordinates of the respective materials are determined by the following formula (3).
DM＝w+xi+yj+zk (1)
Wherein DM (Device Motion) is the gesture, x, y, z ε R, i of the terminal 2 ＝j 2 ＝z 2 =ijk= -1, w is a preset parameter.
DM diff ＝DM cur -DM ori (2)
Wherein, DM diff Is of poor posture, DM cur DM is the current pose of the terminal ori Is the pose of the terminal before the change.
P cur ＝P ori +P diff ×Deepoffset (3)
Wherein P is cur For the target screen coordinates, P, of each material after recombination ori For the initial screen coordinates of each material before recombination, P diff For DM diff The components in the x-axis and y-axis, denoted as P diff = (x ', y'), deep offset is the depth of each material, P diff X deep offset is the displacement of each material. As can be seen from the above formula (3), in the case where the depth of any material is 0 (reference distance), the position of the material does not change when the terminal posture changes. In the case where the depth of any one material is greater than 0, the moving direction of the material is the same as the posture change direction of the terminal. In the case where the depth of any one material is less than 0, the moving direction of the material is opposite to the direction of the posture change of the terminal.
In one possible implementation, in response to a change in the pose of the terminal, the terminal determines a material stacking order corresponding to the changed pose. And the terminal determines the target position of each material in the target content item after recombination based on the material superposition sequence.
The same plurality of materials can present different visual effects under different superposition sequences, for example, the target content item comprises a material A and a material B, and before the gesture of the terminal changes, the superposition sequence of the material A and the material B is that the material A is superposed on the material B. After the posture of the terminal is changed, the superposition sequence of the materials A and B is changed into that the materials B are superposed on the materials A, and the display form of the target content item can be changed by changing the superposition sequence of the materials. The recombined target positions of the materials refer to the superposition sequence of the materials after recombination.
In this embodiment, when the posture of the terminal changes, the terminal can determine the material stacking sequence based on the changed posture, so that the target positions of the materials after recombination are further determined based on the determined material stacking sequence, and the materials can be adjusted based on the target positions of the materials after recombination, so that a richer content item display form is provided for the user, and the user is attracted to browse the target content item.
For example, in response to the gyroscope of the terminal detecting that the gesture of the terminal changes, the terminal determines the current gesture of the terminal, that is, the gesture after the change of the terminal. The terminal queries in a superposition sequence table based on the current gesture of the terminal to obtain a material superposition sequence corresponding to the current gesture, the superposition sequence table is used for recording the corresponding relation between the gesture and the material superposition sequence, the superposition sequence table is set by a technician according to the actual situation, and the embodiment of the application is not limited to the situation. And the terminal determines the superposition sequence of each material after recombination based on the superposition sequence of the material corresponding to the current gesture, wherein the superposition sequence of each material is the target position of each material after recombination.
In one possible implementation, the terminal determines the center of rotation of each material in response to a change in the attitude of the terminal. The terminal determines the rotation angle of each material based on the posture difference before and after the terminal posture change and the type of each material. The terminal determines the target position of each material in the target content item after recombination based on the rotation center and the rotation angle of each material.
Wherein the center of rotation of each material, i.e. the center around which each material rotates, is located within the display frame of the target content item, which is not visible. The types of materials include text, pictures, video, and the like. The target positions of the plurality of materials refer to positions of the respective materials after rotation.
In this embodiment, in the case where the attitude of the terminal is changed, the terminal can determine the rotation center of each material. And determining the rotation angle of each material based on the posture difference before and after the posture transformation and the type of each material. Based on the rotation center and rotation angle of each material, each material is rotated, so that the relative position relation among the materials is changed, namely, the materials are recombined, so that a richer content item display form is provided for a user, and the user is attracted to browse a target content item.
For example, in response to the gyroscope of the terminal detecting that the gesture of the terminal changes, the terminal queries in the rotation center table based on the identification of each material, and obtains the coordinates of the rotation center of each material in the display frame of the target content item. And the terminal makes a difference between the current gesture of the terminal and the gesture before the change to obtain the gesture difference before and after the change of the gesture of the terminal. The terminal determines the basic rotation angle of each material based on the posture difference before and after the terminal posture change, the corresponding relation between the basic rotation angle and the posture difference is set by a technician according to the actual situation, for example, a mapping function reflecting the relation between the posture difference and the basic rotation angle is set, and the corresponding basic rotation angle can be obtained by bringing the posture difference into the mapping function. The terminal determines the rotation weight of each material based on the type of each material, where the correspondence between the material type and the rotation weight is set by a technician according to the actual situation, for example, the rotation weight corresponding to the text is set to 0.8, the rotation weight corresponding to the picture is set to 0.7, the rotation weight corresponding to the video is set to 0.5, and the embodiment of the application is not limited to this. And multiplying the rotation weight of each material by the basic rotation angle by the terminal to obtain the rotation angle of each material. The terminal determines the target position of each material after rotation based on the coordinates of the rotation center of each material in the display frame of the target content item and the rotation angle of each material, wherein the target position is the position of the recombined material.
305. And the terminal displays the recombined materials on the content display interface so as to update the display form of the target content item.
In one possible implementation manner, the terminal displays the material corresponding to the target content item at the target position of the display frame of the target content item, where the display frame of the target content item is located on the content display interface.
Wherein the display frame of the target content item is an area for displaying the target content item. In some embodiments, the display frame is a rectangular area, and the material corresponding to the target content item is displayed in the display frame.
For example, the terminal loads the material corresponding to the target content item. And rendering the material corresponding to the target content item on the target position by the terminal, so as to update the display position of the material in the target content item and enrich the display form of the target content item. For example, fig. 4 includes a content presentation interface 401 before gesture transformation and a content presentation interface 402 after gesture transformation. Referring to fig. 4, in the content presentation interface 401, a presentation frame 4011 of the target content item is included, and a material a, a material B, and a material C are presented in the presentation frame 4011. After the posture of the terminal is changed, in the content presentation interface 402, the relative positional relationship among the material a, the material B, and the material C is changed.
Taking the advertisement targeted by the target content item as an advertiser as an example, the technical scheme provided by the embodiment of the application is described, referring to fig. 5, the advertiser uploads an initial advertisement video through a server, where the initial advertisement video includes a color channel advertisement video 501 and a transparency channel advertisement video 502, and the initial advertisement video is the initial content item. The server synthesizes the color channel advertisement video 501 and the transparency channel advertisement video 502 based on the target rule through the material synthesizing service 503 to obtain a target advertisement video, namely, an advertisement video required by a running program on the terminal, wherein the target advertisement video comprises a plurality of materials and is required to comprise format matching and form matching. The server uploads the multiple stories of the targeted advertising video to the advertiser stories library 504 for recall during subsequent advertising. The advertiser creates a targeting advertising video delivery task through the server-provided advertising delivery service 505. The server delivers the multiple stories of the targeted advertising video to the terminal via the advertising play service 506. The terminal plays the target advertisement video based on the plurality of materials. And under the condition that the gesture of the terminal is changed, the terminal adjusts the positions of the materials based on the changed gesture, so that the display form of the target advertisement video is changed. For example, advertisers place apparel-based advertisements, including models and hats that are desired to be recommended. When the terminal displays the advertisement without the change of the posture, the cap is positioned at the left side of the model. In the event of a change in posture, the terminal displays the hat on the head of the model.
By adopting the steps to carry out advertisement delivery, each user can trigger the displacement of the gyroscope by shaking the mobile phone, so that different advertisement material combinations can be presented to the user by the mobile phone at different angles, and the advertisement experience of 'horizontal view of ridge side peak formation, different heights of far and near' is formed, and the creative and product details of the advertisement owner materials are presented in a more multidimensional and rich manner. In addition, the brand image can be displayed more intuitively and stereoscopically, the brand can be better assisted, the commercial value is realized, and the brand story is better propagated. In the advertising provided by the information sharing Feed stream of the traffic application, the advertiser is allowed to transmit more advertising creative content to the user in a single advertisement, and is given more free play space to the advertiser, so that the advertiser can build mind of the user and build brand image.
306. And responding to the change of the gesture of the terminal, and acquiring candidate materials corresponding to the changed gesture by the terminal.
The number of candidate materials corresponding to the changed gesture may be one or more, which is not limited in the embodiment of the present application. Candidate materials corresponding to different postures are set by technicians according to actual conditions, and the embodiment of the application does not limit the setting. The candidate material is used to replace material in the target content item.
In one possible implementation, the terminal determines a current pose of the terminal in response to a change in the pose of the terminal. And the terminal determines candidate materials corresponding to the current gesture.
In the embodiment, under the condition that the gesture of the terminal is changed, the terminal can determine candidate materials according to the changed gesture, and the candidate materials can be used for replacing materials in the target content item subsequently, so that the display effect of the target content item is enriched.
For example, in response to the gyroscope of the terminal detecting that the gesture of the terminal changes, the terminal determines the current gesture of the terminal, that is, the gesture after the change of the terminal. The terminal queries in the candidate material table based on the current gesture of the terminal to obtain candidate materials corresponding to the current gesture, namely candidate materials corresponding to the changed gesture, wherein the corresponding relation between the gesture and the candidate materials in the candidate material table is set by a technician according to the actual situation, and the embodiment of the application is not limited to the situation.
In one possible implementation, in response to a gyroscope of the terminal detecting a change in the pose of the terminal, the terminal determines a current pose of the terminal and a pre-change pose. And the terminal makes a difference between the current gesture of the terminal and the gesture before the change to obtain the gesture difference before and after the change of the gesture of the terminal. The terminal determines candidate materials corresponding to the attitude difference, wherein the candidate materials corresponding to the attitude difference are the candidate materials corresponding to the changed attitude.
In the embodiment, the terminal can determine the candidate materials according to the posture differences before and after the change, namely, different posture differences correspond to different candidate materials, so that the selection range of the candidate materials is enriched. Since the candidate material is used to replace the material in the target content item, the richness of the target content item is improved.
For example, in response to a gyroscope of the terminal detecting a change in the pose of the terminal, the terminal determines a current pose of the terminal and a pre-change pose. And the terminal makes a difference between the current gesture of the terminal and the gesture before the change to obtain the gesture difference before and after the change of the gesture of the terminal. The terminal queries in the candidate material table based on the posture difference to obtain a candidate material corresponding to the posture difference, namely, a candidate material corresponding to the changed posture, wherein the corresponding relation between the posture difference and the candidate material in the candidate material table is set by a technician according to the actual situation, and the embodiment of the application is not limited to the situation.
307. And the terminal adopts the candidate material to replace a target material in the plurality of materials, wherein the target material and the candidate material are the same type of material.
In one possible implementation manner, the terminal determines a target material from the plurality of materials based on the type of the candidate material, wherein the target material and the candidate material are the same type of material. The terminal replaces the target material with the candidate material.
In this embodiment, the terminal may replace the target material in the target content item with the candidate material, thereby changing the content of the target content item and improving the richness of the target content item.
308. And responding to the change of the gesture of the terminal running the target application, and simultaneously displaying the materials on the multiple layers by the terminal.
Wherein the plurality of layers are a plurality of sub-content items of the target content item. Before the gesture of the terminal changes, the display form of the target content item is the material on the first layer in the multiple layers.
In one possible implementation manner, in response to the gyroscope of the terminal detecting that the gesture of the terminal changes, the terminal displays the materials on the multiple layers in a tiled manner, wherein displaying the materials on the multiple layers in a tiled manner refers to displaying the materials on the multiple layers in a manner that the materials are not shielded from each other, and in this implementation manner, after the gesture of the terminal changes, the display form of displaying only the materials on the first layer originally can be changed to the display form of displaying the materials on the multiple layers simultaneously, so that the display form of the target content item is enriched, interactivity is given to the target content item, and the enthusiasm of the user for interacting with the target content item is improved.
In the case that the target content item is an advertisement, the multiple layers are sub-advertisements of the advertisement, for example, the advertisement is an automobile advertisement, the automobile advertisement includes two sub-advertisements, the first sub-advertisement is an automobile picture, and a combination of materials on the layers corresponding to the automobile image forms the automobile image. The second sub-advertisement is a combination of the automobile video and another automobile picture, and the materials on the picture layer corresponding to the second sub-advertisement comprise the automobile video and the another automobile picture. Referring to fig. 6, before the gesture of the terminal changes, the layer corresponding to the first sub-advertisement is the first layer, and when the terminal displays the target content item, that is, the first sub-advertisement 601 is displayed. In response to the gesture of the terminal changing, the terminal displays the first sub-advertisement 601 and the second sub-advertisement 602 in a tiled form, for example, the first sub-advertisement 601 is displayed on the left side, the second sub-advertisement 602 is displayed on the right side, no shielding exists between the two sub-advertisements, and the user can see the first sub-advertisement 601 and the second sub-advertisement 602.
In one possible implementation, in response to the gyroscope of the terminal detecting that the gesture of the terminal changes, the terminal displays the materials on the multiple layers in a stacked form, where displaying the materials on the multiple layers in a stacked form refers to rotating the multiple layers by different angles to display the materials on the multiple layers. In the embodiment, after the gesture of the terminal is changed, the display form of the materials on the first layer which are displayed originally can be changed into the display form of the materials on the plurality of layers which are displayed in a laminated mode, so that the display form of the target content item is enriched, interactivity is given to the target content item, and the enthusiasm of the user for interacting with the target content item is improved.
In the case that the target content item is an advertisement, the multiple layers are sub-advertisements of the advertisement, for example, the advertisement is an automobile advertisement, the automobile advertisement includes two sub-advertisements, the first sub-advertisement is an automobile picture, and a combination of materials on the layers corresponding to the automobile image forms the automobile image. The second sub-advertisement is a combination of the automobile video and another automobile picture, and the materials on the picture layer corresponding to the second sub-advertisement comprise the automobile video and the another automobile picture. Referring to fig. 7, before the gesture of the terminal changes, the layer corresponding to the first sub-advertisement is the first layer, and when the terminal displays the target content item, that is, the first sub-advertisement 701 is displayed. In response to the gesture of the terminal being changed, the terminal displays the first sub-advertisement 701 and the second sub-advertisement 702 in a stacked form, for example, the first sub-advertisement 701 is displayed vertically, and the second sub-advertisement 702 is displayed after being rotated by 30 °, so that the user can see both the first sub-advertisement 701 and the second sub-advertisement 702.
Optionally, after step 308, the terminal is also capable of performing any of the steps described below.
In one possible implementation, in response to a click operation or a drag operation on any layer of the multiple layers, the terminal displays a content item interface corresponding to the layer.
The content item interface corresponding to the layer is an associated interface of the layer.
In the embodiment, the terminal can respond to clicking operation or dragging operation of any layer in the target content item to display the content item interface corresponding to the layer, and the user can know the related information of the target content item more clearly through the content item interface, so that the efficiency of man-machine interaction is improved.
In some embodiments, the content item interface is an interface of a subroutine of the target application, the target application being an application providing the content presentation interface, the subroutine being a subroutine associated with the layer, clicking or dragging the layer also enables the subroutine to be invoked within the target application. That is, in response to the clicking operation or the dragging operation on any position on the layer, the terminal acquires the jump instruction corresponding to the layer. The terminal invokes the subroutine based on the jump instruction.
In some embodiments, the content item interface is an interface of other applications installed on the terminal, and clicking or dragging the layer can control the terminal to launch the other applications. That is, in response to the clicking operation or the dragging operation on any position on the layer, the terminal acquires the jump instruction corresponding to the layer. The terminal starts the other application programs based on the jump instruction.
In some embodiments, the content item interface is a web page, and clicking or dragging the layer can control the terminal to switch the content display interface to the web page corresponding to the layer. That is, in response to the clicking operation or the dragging operation on any position on the layer, the terminal acquires the jump instruction corresponding to the layer. And the terminal starts the webpage based on the jump instruction.
In one possible implementation, the layer is displayed in an enlarged manner in response to a click operation on any one of the plurality of layers.
In such an embodiment, the terminal can zoom in on any layer in the target content item in response to a click operation on that layer, facilitating the user's clear view of that layer.
In one possible implementation, in response to a click operation on any one of the plurality of layers, other layers of the plurality of layers are canceled from being displayed.
In the embodiment, clicking any one of the layers can control the terminal to display only the layer, so that the influence of other layers on viewing the layer is eliminated, and the efficiency of man-machine interaction is improved.
For example, in response to a click operation on any one of the plurality of layers, the terminal sets the plurality of layers in a superimposed state and sets the layer as a first layer of the plurality of layers.
309. And responding to the change of the gesture of the terminal running the target application, and displaying the materials on a target layer in the plurality of layers by the terminal, wherein the target layer is a layer corresponding to the gesture of the terminal after the change.
The corresponding relation between the target layer and the posture of the terminal after the change is set by a technician according to the actual situation, and the embodiment of the application is not limited to the setting. In some embodiments, the terminal, when presenting the target layer, other layers of the plurality of layers are not visible.
In one possible implementation, in response to a gyroscope of the terminal detecting a change in a pose of the terminal, the terminal determines a target layer corresponding to the changed pose from the plurality of layers. And the terminal displays the target layer on the content display interface.
In the case that the target content item is an advertisement, the multiple layers are sub-advertisements of the advertisement, for example, the advertisement is an automobile advertisement, the automobile advertisement includes two sub-advertisements, the first sub-advertisement is an automobile picture, and a combination of materials on the layers corresponding to the automobile image forms the automobile image. The second sub-advertisement is a combination of the automobile video and another automobile picture, and the materials on the picture layer corresponding to the second sub-advertisement comprise the automobile video and the another automobile picture. Referring to fig. 8, before the gesture of the terminal changes, the layer corresponding to the first sub-advertisement is the first layer, and when the terminal displays the target content item, that is, the first sub-advertisement 801 is displayed. In response to the gesture of the terminal changing, the terminal displays a second sub-advertisement 802.
Any combination of the above optional solutions may be adopted to form an optional embodiment of the present application, which is not described herein.
According to the technical scheme provided by the embodiment of the application, the target content item is displayed on the content display interface, and the target content item comprises a plurality of materials. In the event of a change in the pose of the terminal, the plurality of materials in the target content item are recombined. Displaying the recombined plurality of material on the content display interface adjusts the display form of the changed target content item. That is, the display forms of the materials in the target content item are associated with the gesture of the terminal, so that the display forms of the target content item are enriched, interactivity is given to the target content item, and a user is attracted to interact with the target content item. In the case that the target content item is an advertisement, the advertising effect and the man-machine interaction efficiency are improved.
Fig. 9 is a schematic structural diagram of a display device for content items according to an embodiment of the present application, and referring to fig. 9, the device includes: a content item presentation module 901, a location determination module 902, and a material presentation module 903.
The content item display module 901 is configured to display a target content item on a content display interface of a target application, where the target content item includes a plurality of materials, and the content display interface is configured to display a content item published in the target application.
The location determining module 902 is configured to recombine the plurality of materials based on the changed pose of the terminal in response to the change of the pose of the terminal running the target application.
The material display module 903 is configured to display the recombined materials on the content display interface, so as to update the display form of the target content item.
In one possible implementation, the location determining module 902 is configured to determine, in response to a change in the posture of the terminal, a posture difference before and after the change in the posture of the terminal based on the posture of the terminal after the change. And determining the displacement of each material based on the depth of each material and the posture difference, wherein the depth is used for representing the distance between the material and the using object of the terminal. The recombined target location of each of the materials in the target content item is determined based on the displacement of each of the materials.
In a possible implementation, the position determining module 902 is configured to multiply the pose difference with the depth of each material to obtain a displacement of each material. And adding the initial screen coordinates of the materials with the corresponding displacement to obtain the recombined target screen coordinates of the materials.
In a possible implementation manner, the location determining module 902 is configured to determine, in response to a change in the gesture of the terminal, a material stacking sequence corresponding to the changed gesture. And determining the target position of each material in the target content item after recombination based on the material superposition sequence.
In one possible implementation, the location determining module 902 is configured to determine a center of rotation of each of the materials in response to a change in the gesture of the terminal. And determining the rotation angle of each material based on the posture difference before and after the terminal posture change and the type of each material. And determining the target position of each material in the target content item after recombination based on the rotation center and the rotation angle of each material.
In a possible implementation manner, the content item display module 901 is configured to render the plurality of materials on the content display interface of the target application in order from small to large in depth, where the depth is used to represent a distance between the materials and a usage object of the terminal, so as to display the plurality of materials on the content display interface.
In one possible embodiment, the apparatus further comprises:
And the size determining module is used for determining the size of the display frame in the content display interface of the target application when the display frame of the target content item appears in the content display interface of the target application.
The content item display module 901 is configured to play video in the plurality of materials in the content display interface if the size of the display frame in the content display interface meets a size condition.
In one possible embodiment, the apparatus further comprises:
and the material determining module is used for responding to the change of the gesture of the terminal and acquiring candidate materials corresponding to the changed gesture.
And the material replacement module is used for replacing a target material in the plurality of materials by adopting the candidate material, wherein the target material and the candidate material are the same type of material.
In one possible implementation, the target content item includes a plurality of layers, and the content item display module 901 is configured to display, on a content display interface of the target application, the material on a first layer of the plurality of layers.
The material displaying module 903 is further configured to simultaneously display materials on the multiple layers in response to a change in a gesture of a terminal running the target application.
In one possible embodiment, the apparatus further comprises any one of the following:
and the content item interface display module is used for responding to clicking operation or dragging operation of any layer in the plurality of layers and displaying the content item interface corresponding to the layer.
And the amplifying module is used for responding to clicking operation on any one of the layers and amplifying and displaying the layer.
And the cancellation display module is used for canceling to display other layers in the layers in response to clicking operation on any layer in the layers.
In a possible implementation manner, the material displaying module 903 is further configured to display, in response to a change in a gesture of a terminal running the target application, a material on a target layer of the multiple layers, where the target layer is a layer corresponding to the changed gesture of the terminal.
In one possible implementation, the material displaying module 903 is further configured to respond to a drag operation on any material of the plurality of materials, and display the material at a position where the drag operation ends.
In one possible embodiment, the apparatus further comprises:
and the sharing module is used for responding to the target content item which is slid to any content item displayed on the content display interface and sharing the target content item to the release object of the content item.
In one possible embodiment, the apparatus further comprises any one of the following:
and the content item interface display module is used for responding to clicking operation on any position on the target content item and displaying a content item interface corresponding to the target content item, wherein the content item interface is used for introducing the target content item.
And the amplifying module is used for responding to clicking operation on any position on the target content item and amplifying the target content item in the content display interface.
In one possible embodiment, the apparatus further comprises:
and the closing module is used for responding to the long-press operation of the target content item and displaying a content item closing control. And in response to clicking the content item closing control, canceling the display of the target content item in the content display interface.
In one possible embodiment, the apparatus further comprises:
and the content item adding module is used for adding the target content item corresponding to the object logged in by the terminal to a content display list corresponding to the content display interface.
The content item display module 901 is configured to display the target content item in response to the content display interface being slid to a position corresponding to the target content item.
It should be noted that: in the content item display apparatus provided in the above embodiment, only the division of the above functional modules is used for illustration when displaying the content item, and in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the computer device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the display device for the content item provided in the above embodiment and the method embodiment for displaying the content item belong to the same concept, and detailed implementation processes of the display device for the content item are detailed in the method embodiment, and are not repeated here.
According to the technical scheme provided by the embodiment of the application, the target content item is displayed on the content display interface, and the target content item comprises a plurality of materials. In the event of a change in the pose of the terminal, the plurality of materials in the target content item are recombined. Displaying the recombined plurality of material on the content display interface adjusts the display form of the changed target content item. That is, the display forms of the materials in the target content item are associated with the gesture of the terminal, so that the display forms of the target content item are enriched, interactivity is given to the target content item, and a user is attracted to interact with the target content item. In the case that the target content item is an advertisement, the advertising effect and the man-machine interaction efficiency are improved.
The embodiment of the application provides a computer device for executing the method, the computer device can be implemented as a terminal, and the following description is given to the structure of the terminal:
fig. 10 is a schematic structural diagram of a terminal according to an embodiment of the present application. The terminal 1000 may be: smart phones, tablet computers, notebook computers or desktop computers. Terminal 1000 can also be referred to by other names of user equipment, portable terminal, laptop terminal, desktop terminal, etc.
In general, terminal 1000 can include: one or more processors 1001 and one or more memories 1002.
The processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1001 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1001 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1001 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be presented by the presentation screen. In some embodiments, the processor 1001 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. Memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1002 is used to store at least one computer program for execution by processor 1001 to implement the presentation method of content items provided by the method embodiments of the present application.
In some embodiments, terminal 1000 can optionally further include: a peripheral interface 1003, and at least one peripheral. The processor 1001, the memory 1002, and the peripheral interface 1003 may be connected by a bus or signal line. The various peripheral devices may be connected to the peripheral device interface 1003 via a bus, signal wire, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, a display 1005, a camera assembly 1006, audio circuitry 1007, and a power supply 1008.
Peripheral interface 1003 may be used to connect I/O (Input/Output) related at least one peripheral to processor 1001 and memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1001, memory 1002, and peripheral interface 1003 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.
Radio Frequency circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. Radio frequency circuitry 1004 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth.
The presentation screen 1005 is used to present a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the presentation screen 1005 is a touch presentation screen, the presentation screen 1005 also has the ability to collect touch signals at or above the surface of the presentation screen 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this point, the display 1005 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards.
The camera assembly 1006 is used to capture images or video. Optionally, camera assembly 1006 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal.
The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing, or inputting the electric signals to the radio frequency circuit 1004 for voice communication.
Power supply 1008 is used to power the various components in terminal 1000. The power supply 1008 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery.
In some embodiments, terminal 1000 can further include one or more sensors 1009. The one or more sensors 1009 include, but are not limited to: acceleration sensor 1010, gyro sensor 1011, pressure sensor 1012, optical sensor 1013, and proximity sensor 1014.
Acceleration sensor 1010 can detect the magnitude of acceleration in three coordinate axes of a coordinate system established with terminal 1000.
The gyro sensor 1011 may be used to capture the 3D motion of the user on the terminal 1000 in conjunction with the acceleration sensor 1010, as well as the body direction and rotation angle of the terminal 1000.
Pressure sensor 1012 may be positioned on a side frame of terminal 1000 and/or on an underside of display 1005. When pressure sensor 1012 is disposed on a side frame of terminal 1000, a user's grip signal on terminal 1000 can be detected, and a left-right hand recognition or a quick operation can be performed by processor 1001 based on the grip signal collected by pressure sensor 1012. When the pressure sensor 1012 is disposed at the lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005.
The optical sensor 1013 is used to collect the intensity of the ambient light. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 based on the ambient light intensity collected by the optical sensor 1013.
Proximity sensor 1014 is used to collect the distance between the user and the front face of terminal 1000.
Those skilled in the art will appreciate that the structure shown in fig. 10 is not limiting and that terminal 1000 can include more or fewer components than shown, or certain components can be combined, or a different arrangement of components can be employed.
In an exemplary embodiment, a computer readable storage medium is also provided, for example a memory comprising a computer program executable by a processor for performing the method of presentation of content items in the above embodiments. For example, the computer readable storage medium may be Read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), compact disc Read-Only Memory (CD-ROM), magnetic tape, floppy disk, optical data storage device, and the like.
In an exemplary embodiment, a computer program product or a computer program is also provided, which computer program product or computer program comprises a program code, which program code is stored in a computer readable storage medium, which program code is read from the computer readable storage medium by a processor of a computer device, which program code is executed by the processor, such that the computer device performs the presentation method of the content item described above.
In some embodiments, a computer program according to an embodiment of the present application may be deployed to be executed on one computer device or on multiple computer devices located at one site, or on multiple computer devices distributed across multiple sites and interconnected by a communication network, where the multiple computer devices distributed across multiple sites and interconnected by a communication network may constitute a blockchain system.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the above storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The foregoing description of the preferred embodiments of the present application is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements falling within the spirit and principles of the present application.
Claims (20)
1. A method of displaying a content item, the method comprising:
displaying a target content item on a content display interface of a target application, wherein the target content item comprises a plurality of materials, and the content display interface is used for displaying the content item published in the target application;
Responsive to a change in the pose of a terminal running the target application, recombining the plurality of materials based on the pose of the terminal after the change;
and displaying the recombined materials on the content display interface to update the display form of the target content item.
2. The method of claim 1, wherein the recombining the plurality of stories based on the changed pose of the terminal in response to the changed pose of the terminal running the target application comprises:
responding to the change of the gesture of the terminal, and determining the gesture difference before and after the gesture change of the terminal based on the gesture after the change of the terminal;
determining displacement of each material based on the depth of each material and the posture difference, wherein the depth is used for representing the distance between the material and a use object of the terminal;
and determining the target position of each material in the target content item after recombination based on the displacement of each material.
3. The method of claim 2, wherein said determining the displacement of each of said materials based on the depth of each of said materials and said attitude difference comprises:
Multiplying the attitude difference with the depth of each material to obtain the displacement of each material;
the determining, based on the displacement of each of the materials, a target position of each of the materials in the target content item after recombination includes:
and adding the initial screen coordinates of the materials with the corresponding displacement to obtain the target screen coordinates of the materials after recombination.
4. The method of claim 1, wherein the recombining the plurality of stories based on the changed pose of the terminal in response to the changed pose of the terminal running the target application comprises:
responding to the change of the gesture of the terminal, and determining the material superposition sequence corresponding to the changed gesture;
and determining the target position of each material in the target content item after recombination based on the material superposition sequence.
5. The method of claim 1, wherein the recombining the plurality of stories based on the changed pose of the terminal in response to the changed pose of the terminal running the target application comprises:
determining the rotation center of each material in response to the change of the gesture of the terminal;
Determining the rotation angle of each material based on the posture difference before and after the terminal posture change and the type of each material;
and determining the target position of each material in the target content item after recombination based on the rotation center and the rotation angle of each material.
6. The method of claim 1, wherein the presenting the target content item on the content presentation interface of the target application comprises:
and rendering the materials on the content display interface of the target application in the order from small to large in depth so as to display the materials on the content display interface, wherein the depth is used for representing the distance between the materials and the using object of the terminal.
7. The method of claim 1, wherein the plurality of stories comprise videos, and wherein the method further comprises, prior to presenting the target content item on a content presentation interface of the target application:
determining a size of a presentation frame of the target content item in a content presentation interface of the target application if the presentation frame appears in the content presentation interface;
the displaying the target content item on the content display interface of the target application comprises:
And playing the video in the materials in the content display interface under the condition that the size of the display frame in the content display interface meets the size condition.
8. The method of claim 1, wherein after the target content item is presented on the content presentation interface of the target application, the method further comprises:
responding to the change of the gesture of the terminal, and acquiring candidate materials corresponding to the changed gesture;
and replacing a target material in the plurality of materials by adopting the candidate material, wherein the target material and the candidate material are the same type of material.
9. The method of claim 1, wherein the target content item comprises a plurality of layers, the plurality of material being located at the plurality of layers, the presenting the target content item on a content presentation interface of the target application comprising:
displaying the material on the first layer in the multiple layers on a content display interface of the target application;
the method further comprises the steps of:
and responding to the change of the gesture of the terminal running the target application, and simultaneously displaying the materials on the multiple layers.
10. The method of claim 9, wherein the method further comprises any one of the following after simultaneously presenting the material on the plurality of layers in response to a change in the pose of the terminal running the target application:
Responding to clicking operation or dragging operation of any layer in the plurality of layers, and displaying a content item interface corresponding to the layer;
in response to clicking operation on any one of the layers, displaying the layer in an enlarged manner;
and in response to clicking operation on any one of the layers, cancelling display of other layers in the layers.
11. The method of claim 9, wherein after displaying the material on the first layer of the plurality of layers on the content display interface of the target application, the method further comprises:
and responding to the change of the gesture of the terminal running the target application, and displaying the materials on a target layer in the plurality of layers, wherein the target layer is a layer corresponding to the gesture of the terminal after the change.
12. The method of claim 1, wherein after the target content item is presented on the content presentation interface of the target application, the method further comprises:
and responding to the dragging operation of any material in the plurality of materials, and displaying the material at the position where the dragging operation is finished.
13. The method of claim 1, wherein after the target content item is presented on the content presentation interface of the target application, the method further comprises:
And in response to the target content item being slid to any content item presented on the content presentation interface, sharing the target content item to a published object of the content item.
14. The method of claim 1, wherein after the target content item is presented on the content presentation interface of the target application, the method further comprises any one of:
responding to clicking operation on any position on the target content item, displaying a content item interface corresponding to the target content item, wherein the content item interface is used for introducing the target content item;
in response to a click operation on any location on the target content item, the target content item is enlarged in the content presentation interface.
15. The method of claim 1, wherein after the target content item is presented on the content presentation interface of the target application, the method further comprises:
responsive to a long press operation on the target content item, presenting a content item closure control;
and in response to clicking the content item closing control, canceling the display of the target content item in the content display interface.
16. The method of claim 1, wherein prior to presenting the target content item on the content presentation interface of the target application, the method further comprises:
Adding the target content item corresponding to the object logged in by the terminal to a content display list corresponding to the content display interface;
the displaying the target content item on the content display interface of the target application comprises:
and displaying the target content item in response to the content display interface being slid to a position corresponding to the target content item.
17. A display device for content items, the device comprising:
the content item display module is used for displaying a target content item on a content display interface of a target application, wherein the target content item comprises a plurality of materials, and the content display interface is used for displaying the content item published in the target application;
the position determining module is used for responding to the change of the gesture of the terminal running the target application and recombining the materials based on the gesture of the changed terminal;
and the material display module is used for displaying the recombined materials on the content display interface so as to update the display form of the target content item.
18. A computer device comprising one or more processors and one or more memories, the one or more memories having stored therein at least one computer program loaded and executed by the one or more processors to implement the method of presenting content items as claimed in any of claims 1 to 16.
19. A computer readable storage medium having stored therein at least one computer program loaded and executed by a processor to implement the method of presenting content items according to any one of claims 1 to 16.
20. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the method of presentation of content items as claimed in any one of claims 1 to 16.
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| CN202210804789.0A CN117010955A (en) | 2022-07-08 | 2022-07-08 | Content item display method, device, equipment and storage medium |
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