CN116595240A

CN116595240A - Media content release method, media content display method and device

Info

Publication number: CN116595240A
Application number: CN202310621146.7A
Authority: CN
Inventors: 邢楷若; 李德智; 孙艺萌; 肖梦月
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-05-29
Filing date: 2023-05-29
Publication date: 2023-08-15

Abstract

The disclosure relates to a media content publishing method, a media content display method and a media content display device, which belong to the technical field of computers and comprise the following steps: the method comprises the steps that a first search word related to the first media content is displayed on a release interface of the first media content, so that a publisher of the first media content can select a target search word by itself and add the target search word to the first media content, the accuracy of the search word in the first media content is improved, further, after the first media content added with the target search word is released, the target search word is used for jumping to display second media content related to the target search word after trigger operation is implemented, virtual resources corresponding to the trigger operation are distributed to the publisher of the first media content based on the trigger operation, and therefore not only are the conversion rate and the exposure rate of the second media content improved, but also the creative enthusiasm of the publisher is improved through the mode of distributing the virtual resources to the publisher, and further the user experience is improved.

Description

Media content release method, media content display method and device

Technical Field

The disclosure relates to the field of computer technology, and in particular, to a media content publishing method, a media content display method and a media content display device.

Background

With the development of network technology, browsing a wide variety of media contents through an internet platform has become a common entertainment mode. Taking a short video platform as an example, in the process of browsing videos, a user displays search words related to the videos on a playing interface of the videos, and the user can click on the search words to further search other media contents related to the videos and browse the other media contents.

Currently, search terms related to the media content are typically determined from a library of search terms based on the published media content and added to the published media content. However, the relevance between the search term and the media content determined in this way is difficult to be ensured, and in this way, although the user can browse other media content related to the media content to a certain extent, the publishing effect of the media content is not improved, so that the user experience is poor.

Disclosure of Invention

The disclosure provides a media content publishing method, a media content display method and a media content display device, which can improve the accuracy of search words in media content and the creation enthusiasm of media content publishers. The technical scheme of the present disclosure is as follows:

According to a first aspect of embodiments of the present disclosure, there is provided a media content distribution method, the method including:

displaying at least one first search word on a release interface of first media content, wherein the release interface is used for configuring release matters of the first media content, the first search word is associated with at least one second media content, and the correlation between the first search word and the first media content accords with a first condition;

in response to a selected operation performed on a target search term of at least one of the first search terms, adding the target search term to the first media content;

and responding to the publishing operation implemented on the publishing interface, publishing the first media content added with the target search word, wherein the target search word is used for jumping to display the second media content after being implemented with the triggering operation, and distributing virtual resources corresponding to the triggering operation to the publisher of the first media content based on the triggering operation.

By the method, accuracy of the search word in the first media content is improved, further, after the first media content added with the target search word is released, the target search word is used for being triggered, conversion rate and exposure rate of the second media content are improved, creation enthusiasm of the publisher is improved in a mode of distributing virtual resources for the publisher, and user experience is further improved.

In some embodiments, the displaying at least one first search term on the publishing interface of the first media content includes:

displaying a target control on the release interface, wherein the target control is used for adding search words for the first media content;

and responding to the triggering operation carried out on the target control, and displaying at least one first search word on the release interface.

In some embodiments, the method further comprises:

and when at least one first search word is displayed on the release interface, responding to the triggering operation of the target control, replacing at least one first search word displayed on the release interface with at least one second search word, wherein the correlation between the second search word and the first media content meets a second condition.

displaying at least one of the first search term and reference information of the first search term on the publishing interface, the reference information indicating at least one of:

a size of a relevance between the first search term and the first media content;

The first search term is a virtual resource provided by the publisher;

and the historical triggering times of the first search word.

and displaying a plurality of first search words on the release interface according to a target arrangement sequence, wherein the target arrangement sequence is determined based on the reference information of the first search words.

In some embodiments, the adding the target search term to the first media content in response to a selected operation performed on a target search term of at least one of the first search terms includes:

and displaying the description information of the first media content in a description information editing area of the release interface, and adding the target search word into the description information in response to the selected operation implemented on the target search word.

In some embodiments, the method further comprises:

and displaying the target search word in a highlighting mode in the descriptive information editing area.

In some embodiments, the method further comprises:

extracting key information of the first media content;

and determining at least one first search word from a search word lexicon based on the key information, wherein the first condition means that the matching degree between the key information and the first search word is greater than or equal to a target threshold.

In some embodiments, the virtual resources provided by the target search term to the publisher are determined by at least one of:

after the first media content is released, triggering times of the target search word;

after the first media content is released, the target search word is subjected to the triggering operation, and the quantity of the second media content displayed in a jumping manner is changed;

and after the first media content is released, the triggering times of the second media content displayed in a jumping manner are obtained after the triggering operation is implemented on the target search word.

According to a second aspect of embodiments of the present disclosure, there is provided a media content display method, the method comprising:

displaying published first media content, wherein the first media content comprises target search words, and the first media content is published based on the media content publishing method provided by the first aspect;

and responding to the triggering operation of the target search word, skipping to display a search interface of the target search word, and displaying second media content associated with the target search word on the search interface.

In some embodiments, the displaying the published first media content includes:

The target search term is displayed in a highlighting style.

According to a third aspect of embodiments of the present disclosure, there is provided a media content distribution method, the method comprising:

issuing a first media content to which a target search term is added in response to an issuing request for the first media content, the first media content being issued based on the media content issuing method provided in the foregoing first aspect;

and based on the triggering operation implemented on the target search word, distributing virtual resources corresponding to the triggering operation to the publisher of the first media content.

In some embodiments, the allocating, to the publisher of the first media content, a virtual resource corresponding to the trigger operation based on the trigger operation performed on the target search term includes at least one of:

distributing the virtual resource to the publisher based on the triggering times of the target search word;

distributing the virtual resource to the publisher based on the number of the second media content that is jumped to be displayed after the target search term is subjected to the triggering operation;

and distributing the virtual resource to the publisher based on the triggering times of the second media content which is displayed in a jumping manner after the target search word is triggered.

According to a fourth aspect of embodiments of the present disclosure, there is provided a media content distribution apparatus, the apparatus comprising:

a display unit configured to perform displaying at least one first search word on a posting interface of a first media content, the posting interface being configured to configure posting of the first media content, the first search word being associated with at least one second media content, a correlation between the first search word and the first media content conforming to a first condition;

an adding unit configured to perform a selection operation performed in response to a target search word among at least one of the first search words, the target search word being added to the first media content;

and the publishing unit is configured to execute a publishing operation which is performed in response to the publishing interface, publish the first media content added with the target search word, wherein the target search word is used for jumping to display the second media content after being performed with a triggering operation, and allocate virtual resources corresponding to the triggering operation to a publisher of the first media content based on the triggering operation.

In some embodiments, the display unit is configured to perform:

In some embodiments, the apparatus further comprises:

and the replacing unit is configured to respond to the triggering operation of the target control when at least one first search word is displayed on the release interface, and replace the at least one first search word displayed on the release interface with at least one second search word, wherein the correlation between the second search word and the first media content meets a second condition.

In some embodiments, the display unit is configured to perform:

the first search term is a virtual resource provided by the publisher;

and the historical triggering times of the first search word.

In some embodiments, the display unit is configured to perform:

In some embodiments, the adding unit is configured to perform:

In some embodiments, the display unit is further configured to perform:

In some embodiments, the apparatus further comprises a determination unit configured to perform:

extracting key information of the first media content;

According to a fifth aspect of embodiments of the present disclosure, there is provided a media content display apparatus, the apparatus comprising:

a first display unit configured to perform displaying of published first media content including a target search word, the first media content being published based on the media content publication method provided in the foregoing first aspect;

and a second display unit configured to perform a search interface for jumping to display the target search word in response to a trigger operation on the target search word, and to display second media content associated with the target search word on the search interface.

In some embodiments, the first display unit is configured to perform displaying the target search term in a highlighting style.

According to a sixth aspect of embodiments of the present disclosure, there is provided a media content distribution apparatus, the apparatus comprising:

a publishing unit configured to perform publishing of a first media content to which a target search word is added in response to a publishing request for the first media content, the first media content being published based on the media content publishing method provided in the foregoing first aspect;

and the resource allocation unit is configured to execute a trigger operation implemented on the target search word and allocate virtual resources corresponding to the trigger operation to the publisher of the first media content.

In some embodiments, the resource allocation unit is configured to perform at least one of:

According to a seventh aspect of embodiments of the present disclosure, there is provided an electronic device including:

One or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the methods provided in the first to third aspects above.

According to an eighth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the methods provided in the first to third aspects above.

According to a ninth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the method provided by the first to third aspects above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the present disclosure;

FIG. 2 is a flow chart of a method for publishing media content provided by an embodiment of the present disclosure;

FIG. 3 is a flow chart of a method for displaying media content provided by an embodiment of the present disclosure;

FIG. 4 is a flow chart of another method of media content distribution provided by an embodiment of the present disclosure;

FIG. 5 is a flow chart of another method of media content distribution provided by an embodiment of the present disclosure;

FIG. 6 is a schematic diagram of a publishing interface provided by an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of displaying a first search term provided by an embodiment of the present disclosure;

FIG. 8 is a schematic diagram of adding a target search term provided by an embodiment of the present disclosure;

FIG. 9 is a schematic diagram of publishing media content provided by an embodiment of the present disclosure;

FIG. 10 is a schematic diagram of a display of second media content provided by an embodiment of the present disclosure;

FIG. 11 is a block diagram of a media content distribution apparatus provided by an embodiment of the present disclosure;

FIG. 12 is a block diagram of a media content display device provided by an embodiment of the present disclosure;

FIG. 13 is a block diagram of another media content distribution apparatus provided by an embodiment of the present disclosure;

fig. 14 is a block diagram of a terminal according to an embodiment of the present disclosure;

Fig. 15 is a block diagram of a server according to an embodiment of the present disclosure.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions. For example, media content and the like referred to in the embodiments of the present disclosure are all acquired with sufficient authorization.

Fig. 1 is a schematic view of an implementation environment provided by an embodiment of the disclosure, referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may refer broadly to one of a plurality of terminals, and the present embodiment is illustrated only with the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser. Illustratively, the terminal 101 is capable of installing and running applications for providing posting functionality, browsing functionality, searching functionality, etc. for media content, such as video-type applications, audio-type applications, social-type applications, etc. For example, the application may take the form of a web application, a applet, a client, or the like, to which the present disclosure is not limited. Where a applet refers to a program that runs on other applications, such as an applet.

In the disclosed embodiment, the terminal 101 includes a first terminal 1011 and a second terminal 1012. The first terminal 1011 is a terminal used by the first object, and the first terminal 1011 is used to provide a publishing function for the media content for the first object, that is, the first object is capable of publishing the media content through the first terminal 1011, and is schematically called a publisher of the media content or an creator of the media content. The second terminal 1012 is a terminal used by the second object, and the second terminal 1011 is used to provide a browsing function for media contents for the second object, i.e., the second object can browse published media contents through the second terminal 1012. It should be understood that the description of the first terminal 1011 and the second terminal 1012 is described herein based on functions of the terminals 101 in different situations, or based on different roles of the terminals 101, and that for any one terminal 101, the terminal 101 may provide a publishing function and a browsing function for media content synchronously, which is not limited to this disclosure.

The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like. The number of servers 102 may be greater or lesser, and embodiments of the present disclosure are not limited in this regard. Illustratively, the server 102 is configured to provide a background service for an application program executed by the terminal 101, for example, the server 102 publishes corresponding media content based on a publishing request for the media content sent by the first terminal 1011, so as to implement a browsing function for the media content. For another example, the server 102 sends the corresponding media content to the second terminal 1012 based on the acquisition request for the media content sent by the second terminal 1012, so as to implement the browsing function for the media content. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flowchart of a media content distribution method provided in an embodiment of the present disclosure. As shown in fig. 2, the method is performed by the first terminal, which illustratively comprises the following steps 201 to 203.

In step 201, the first terminal displays at least one first search word on a release interface of the first media content, where the release interface is used to configure release events of the first media content, the first search word is associated with at least one second media content, and a correlation between the first search word and the first media content meets a first condition.

In an embodiment of the present disclosure, an application capable of providing a media content distribution function is running on a first terminal, where the media content includes at least one of the following: text, pictures, video, audio, motion pictures, special effects, advertisements, etc., embodiments of the present disclosure are not limited to a particular form of media content, i.e., the media content may be composed of one type of content, e.g., the media content is an article, or the media content is a piece of video, etc.; media may also be composed of various types of content, for example, media content is a video with a title, or media content is an article with a drawing, etc., to which the present disclosure is not limited.

The first terminal is schematically a terminal used by a first object, the first terminal displays an application interface of an application program, generates first media content in response to various operations implemented by the first object on the application interface, jumps to a release interface of the first media content, and displays at least one first search word on the release interface. Wherein, the first search word is associated with at least one second media content, which means that the first search word can search for the at least one second media content associated with the first search word, and the number and specific form of the second media content associated with each first search word are not limited in the disclosure. In addition, the correlation between the first search term and the first media content meets the first condition that the first search term is associated with the first media content, and the association is met, for example, the first search term is "drink and play", the first media content is a video for making a food, and the like.

In step 202, the first terminal adds a target search term to the first media content in response to a selected operation performed on the target search term of the at least one first search term.

In the embodiment of the present disclosure, the target search term refers to any one of the first search terms. The first terminal displays at least one first search word on the publishing interface for selection by the first object, thereby adding the target search word selected by the first object to the first media content. For example, if the first media content is text, the first terminal adds the target search term to the end of the text; for another example, the first media content includes a video and a video title for describing the video content, the first terminal adds the target search term to the end of the video title, and so on, and the present disclosure is not limited to a specific embodiment of adding the target search term to the first media content. In addition, the present disclosure is not limited to the number of target search words, that is, the first object can perform a plurality of selection operations to select a plurality of target search words, thereby adding the plurality of target search words to the first media content.

In step 203, the first terminal responds to the publishing operation implemented in the publishing interface to publish the first media content added with the target search word, the target search word is used for jumping to display the second media content after being implemented with the triggering operation, and virtual resources corresponding to the triggering operation are allocated to the publisher of the first media content based on the triggering operation.

In the embodiment of the disclosure, after the first media content added with the target search word is released, for a second object capable of browsing the first media content, the second object can implement a triggering operation on the target search word, so that a second terminal used by the second object is triggered to skip and display the second media content associated with the target search word, the search permeability is improved, the conversion rate and the exposure rate of the second media content are further improved, and for a publisher (i.e., the first object) of the first media content, after the triggering operation is implemented on the target search word, the triggering operation brings corresponding virtual resources for the publisher, thereby improving the creation enthusiasm of the publisher, i.e., improving the user experience. That is, this approach not only facilitates the user to browse other media content related to the first media content, but also improves the distribution of the first media content itself. It should be noted that the present disclosure is not limited to a specific form of the virtual resource, for example, the virtual resource is a commodity coupon, a media content delivery amount, a special resource involved in the media content generating process (such as a dynamic special effect that needs to be redeemed with the virtual resource), and so on.

In the media content publishing method provided by the embodiment of the disclosure, the first search word related to the first media content is displayed on the publishing interface of the first media content, so that a publisher of the first media content can select the target search word by itself and add the target search word to the first media content, thereby improving the accuracy of the search word in the first media content.

Fig. 3 is a flowchart of a media content display method according to an embodiment of the present disclosure. As shown in fig. 3, the method is performed by the second terminal, which illustratively comprises the following steps 301 to 302.

In step 301, the second terminal displays published first media content, the first media content including a target search term.

In the embodiment of the present disclosure, the first media content is published based on the media content publishing method provided in the embodiment shown in fig. 2, which is not described herein. The second terminal is a terminal used by the second object, the second terminal displays an application interface of the application program, and the published first media content is displayed in response to the browsing operation of the second object on the application interface.

In some embodiments, the second terminal displays the target search term in a highlighting manner, thereby achieving the purpose of reminding the user. For example, the highlighting pattern includes at least one of: highlighting, text bolding, text prompting, drawing prompting, adding borders, adding shadows, adding dynamic special effects, etc., which are not limited by the disclosed embodiments.

In step 302, the second terminal, in response to the triggering operation on the target search word, jumps to a search interface displaying the target search word, and displays second media content associated with the target search word on the search interface.

In the embodiment of the disclosure, the application program running on the second terminal is further configured to provide a search function for media content, when the second terminal displays the first media content, the second terminal responds to a triggering operation on the target search word, and skips to display a search interface for searching based on the target search word, and displays the second media content associated with the target search word on the search interface, thereby improving the search permeability, that is, improving the conversion rate and the exposure rate of the second media content. Moreover, as can be seen from the embodiment shown in fig. 2, after the triggering operation is performed on the target search word, corresponding virtual resources are allocated to the publisher of the first media content, so that the creation enthusiasm of the publisher is improved, and the user experience is further improved.

Fig. 4 is a flowchart of another media content distribution method provided by an embodiment of the present disclosure. As shown in fig. 4, the method is performed by a server, and illustratively the method includes steps 401 to 402 described below.

In step 401, the server publishes first media content to which a target search term is added in response to a publication request for the first media content.

In the embodiment of the present disclosure, the server is configured to provide a background service for an application running on the first terminal and the second terminal, where a request for publishing the first media content is sent by the first terminal, and a specific publishing manner of the first media content is referred to the embodiment shown in fig. 2 and will not be described herein.

In step 402, the server allocates a virtual resource corresponding to a trigger operation to a publisher of the first media content based on the trigger operation performed on the target search term.

In the embodiment of the disclosure, the second terminal responds to the triggering operation implemented on the target search word, and sends a search request for the target search word to the server, wherein the search request indicates to search for the second media content associated with the target search word, so that the server can send the second media content associated with the target search word to the second terminal for display by the second terminal based on the search request, and the server can allocate virtual resources corresponding to the triggering operation to the publisher of the first media content based on the triggering operation.

By the mode, not only are the conversion rate and the exposure rate of the second media content improved, but also the creation enthusiasm of the publisher is improved by the mode of distributing the virtual resources for the publisher, and further the user experience is improved.

Having briefly described the media content distribution scheme provided by the present disclosure through the embodiments shown in fig. 2 to 4, the media content distribution scheme provided by the present disclosure will be described in detail below with reference to fig. 5 by taking the implementation environment shown in fig. 1 as an example.

Fig. 5 is a flowchart of another media content distribution method provided by an embodiment of the present disclosure. As shown in fig. 5, the interaction between the first terminal, the second terminal and the server is taken as an example, and illustratively the method includes the following steps 501 to 510.

In step 501, a first terminal displays a publishing interface of a first media content, and a target control is displayed on the publishing interface, wherein the publishing interface is used for configuring a publishing item of the first media content, and the target control is used for adding a search word for the first media content.

In the embodiment of the disclosure, the first terminal is a terminal used by the first object, the first terminal displays an application interface of the application program, generates the first media content in response to a media content generation operation implemented by the first object on the application interface, displays a release interface of the first media content, and displays a target control on the release interface. Wherein the target control may take the form of a button, a floating window, a pendant, etc., to which the present disclosure is not limited.

In some embodiments, the post of the first media content includes at least one of: the present disclosure is not limited thereto, adding description information (description information such as title, content description, abstract, etc.) to the first media content, adding topics to the first media content, adding search terms to the first media content, configuring the distribution rights of the first media content, and so on.

In some embodiments, the first terminal displays a first prompt message on the release interface, where the first prompt message is used to prompt a function corresponding to the target control. For example, under the condition that an application program running on the first terminal is updated in version to provide a function corresponding to the target control, the first terminal displays a first prompt message near the position of the target control on the release interface, so that a first object can acquire a new function of the application program in time, and the man-machine interaction efficiency is improved.

Referring schematically to fig. 6, fig. 6 is a schematic diagram of a publishing interface provided by an embodiment of the present disclosure. As shown in fig. 6, taking an application running on the first terminal as an example of a video application, the first terminal displays an application interface of the application, responds to a media content generating operation (for example, a clicking operation performed on a control "+") performed on the application interface by a first object, displays a media content generating interface, and the first object can take a video, a picture, etc. through the generating interface to generate a first media content, for example, take a video, and then, responds to a release item configuration operation performed on the generating interface by the first terminal, displays a release interface 600 of the first media content, where a plurality of controls for configuring release items of the first media content are displayed. For example, a topic control (for adding an associated topic for the first media content), a reminder control (for adding an associated object for the first media content for the purpose of reminding the associated object), a location control (for adding a location for the first media content), a rights control (for setting a publication right for the first media content), and so forth. Taking a topic control as an example, the first terminal responds to a triggering operation on the topic control to display a topic editing area for a first object to edit a topic to be added by itself, or display a plurality of topics for the first object to select by itself, if a certain topic is added to a first media content and released, the topic is used for being applied with the triggering operation, then the media content with the topic added is displayed, for example, if a certain video A is added with the topic "rainy", and after the video A is released, the video B with the topic "rainy" is jumped to be displayed after the triggering operation is applied. In addition, the plurality of controls of the publishing interface 600 include a target control 601, namely a "search word" (for example, in the form of a button, not limited thereto), and the first prompting message 602 "search word la may be added" displayed on the publishing interface 600 and used for prompting the update of the current application program of the first object, so that a brand new "search word adding" function is provided, thereby improving the efficiency of human-computer interaction. Of course, the publishing interface shown in fig. 6 is only a schematic illustration, and the number, layout, form, etc. of the controls on the publishing interface are not limited in this disclosure.

In step 502, the first terminal responds to a triggering operation implemented on the target control, at least one first search word is displayed on the publishing interface, the first search word is associated with at least one second media content, and the relevance between the first search word and the first media content meets a first condition.

In the embodiment of the present disclosure, the triggering operation performed on the target control is, for example, a click operation, a long press operation, a shake operation, or the like, which is not limited thereto. In some embodiments, the first terminal is associated with a search term lexicon, the first terminal extracts key information of the first media content in response to a trigger operation implemented on the target control, and determines at least one first search term from the search term lexicon based on the key information, where the first condition means that a degree of matching between the key information and the first search term is greater than or equal to a target threshold. The target threshold is a preset threshold, and can be set according to requirements, for example, the matching degree is represented by a percentage, and the target threshold may be 50%, which is understood to be merely illustrative and not limiting of the disclosure. Taking the first media content as an example, the first terminal may call the text detection model to extract key information of the first media content, and taking the first media content as an example, the first terminal may call the image recognition model to extract key information of the first media content, which is not limited in this disclosure. It should be noted that, the first terminal may also obtain the first search word through the server, for example, the first terminal sends a search word obtaining request to the server in response to a triggering operation implemented on the target control, and the server determines the first search word from the search word lexicon based on the search word obtaining request, so that the computing resource of the first terminal can be saved, which is not limited to this disclosure.

In some embodiments, the first terminal displays at least one first search term and reference information of the first search term on the publishing interface, wherein the reference information indicates at least one of: the size of the relevance between the first search term and the first media content, e.g. "relevance is 80%"; the first search term is a virtual resource provided by a publisher, for example, a 'one-shot allocable 1 virtual resource'; the historical number of triggers for the first search term, e.g., "10000 triggers". It should be understood that the reference information of the first search term may also include other content, which is only for illustration and not to limit the disclosure, and the disclosure is not limited to the specific amount and form of the reference information displayed on the publishing interface, that is, the publishing interface may display one reference information or any several reference information. By the method, the differences among different search words can be prompted on the release interface, so that a user can know what the differences are among the search words in a visual way, a reference basis is provided for the user to select the search words to be added, and therefore man-machine interaction efficiency and user experience are improved.

In some embodiments, if the number of the first search words is multiple, the first terminal displays the multiple first search words on the publishing interface according to a target arrangement sequence, where the target arrangement sequence is determined based on reference information of the first search words, and the reference information refers to the above and is not described herein again. Taking the reference information as an example of the correlation between the first search word and the first media content, in this way, the first search word with larger correlation with the first media content can be arranged in front, that is, displayed in a more striking position, so as to achieve the purpose of prompting the user.

In some embodiments, when the first terminal displays at least one first search term on the publishing interface, the first terminal replaces the at least one first search term displayed on the publishing interface with at least one second search term in response to a triggering operation on the target control, and the correlation between the second search term and the first media content meets a second condition. That is, if the search terms are not intended to be added by the user in the case that the search terms are displayed on the publishing interface, the user can implement a trigger operation on the target control, so as to update the search terms displayed on the publishing interface and meet the personalized requirements of the user. Illustratively, taking the example that the first condition refers to that the matching degree between the key information of the first media content and the first search word is greater than or equal to the target threshold value of 50%, the second condition may be that the matching degree between the key information and the second search word is greater than or equal to the target threshold value of 80%, and the disclosure is not limited thereto. Of course, the first terminal may also determine a plurality of search words that are related to the first media content and meet the first condition at a time, for example, the first terminal determines 30 search words in response to a triggering operation on the target control, displays the 1 st to 10 th search words on the publishing interface, displays the 11 th to 20 th search words on the publishing interface in response to a triggering operation on the target control again, and so on. It should be noted that the foregoing descriptions of the first condition and the second condition are merely exemplary, and do not limit the disclosure, and the specific forms of the first condition and the second condition can be adjusted according to actual requirements.

Referring to fig. 7 schematically, fig. 7 is a schematic diagram showing a first search term provided in an embodiment of the present disclosure. As shown in fig. 7, the first terminal displays a release interface 600 of the first media content, the release interface 600 displays a "search word" of the target control 601, the first terminal displays a plurality of first search words and reference information (taking the media content as a video example, the reference information is "… plays") of each first search word on the release interface 600 in response to a triggering operation on the target control 601, and if the triggering operation on the target control 601 is responded again, the plurality of first search words displayed on the release interface 600 are replaced by a plurality of second search words, that is, the plurality of second search words and the reference information of each second search word are displayed on the release interface 600. It should be noted that the layout of the distribution interface shown in fig. 7 is merely illustrative, and the present disclosure is not limited to the display position, display style, etc. of the search term on the distribution interface 600, and can be adjusted according to actual requirements.

It should be noted that, in the foregoing description of step 501 and step 502, the first search word is described by taking the example of triggering the target control to display the first search word, and in some embodiments, the first terminal may also directly display at least one first search word on the publishing interface, which is not limited in this disclosure.

In step 503, the first terminal adds the target search term to the first media content in response to a selected operation performed on the target search term of the at least one first search term.

In the embodiment of the present disclosure, the specific implementation of adding the target search term to the first media content refers to the embodiment shown in fig. 2, which is not described herein. In some embodiments, a description information editing area for the first media content is displayed on the distribution interface of the first media content, where the description information editing area is used to input description information of the first media content, such as a title, a abstract, and the like. The first terminal displays the description information of the first media content in a description information editing area of the publishing interface, and adds the target search word to the description information in response to a selected operation performed on the target search word. In some embodiments, the first terminal displays the target search word in a highlighting style in the descriptive information editing area to distinguish the target search word from the original descriptive information.

In some embodiments, modification of the target search term is not supported after the target search term is added to the first media content. Illustratively, if the modification operation is performed on the target search term, the first terminal deletes the target search term in the first media content, and it should be understood that, since the target search term is used for displaying the second media content associated with the target search term in a skip manner after the trigger operation is performed, it can be understood that the target search term is bound to the second media content, and if the target search term is modified, the purpose of displaying the corresponding second media content in a skip manner cannot be achieved, so that in this manner, it can be ensured that the second media content can be displayed after the target search term is triggered.

Referring schematically to fig. 8, fig. 8 is a schematic diagram of adding a target search term provided by an embodiment of the present disclosure. As shown in fig. 8, the first terminal displays a description information editing area in which description information "cake is pleasant" is already present on the distribution interface 600, and the first terminal adds the target search word 801 to the description information in response to a selection operation performed on the target search word 801 "eat and drink play" among the plurality of first search words, and displays the target search word in a highlighting style. In some embodiments, the first terminal displays a second hint message 802 on the post interface 600, the second hint message 802 indicating the number of target search terms that can be added to the first media content, e.g., the second hint message 802 is "at most selectable X". Through the mode, the purpose of reminding the user can be achieved, the user can know the number of the search words which can be added currently, and therefore user experience is improved. Illustratively, taking the number of target search words as 1 as an example, when the first terminal adds a target search word to the first media content, if a trigger operation on another first search word is responded, replacing the currently added target search word, in this way, the user does not need to delete the added target search word first, select a new target search word, and simply select the new target search word again, so that the replacement can be completed, and the man-machine interaction efficiency is effectively improved.

In step 504, the first terminal transmits a publishing request for the first media content to the server in response to the publishing operation performed at the publishing interface, the publishing request indicating to publish the first media content with the target search term added.

In an embodiment of the present disclosure, the publishing operation may be a triggering operation implemented for a publishing control on a publishing interface, and referring to fig. 9, fig. 9 is a schematic diagram of publishing media content provided by an embodiment of the present disclosure. As shown in fig. 9, the first terminal displays a publishing interface 600, on which a publishing control 901 is displayed, and transmits a publishing request for the first media content to the server in response to a trigger operation (i.e., a publishing operation) to the publishing control 901.

In step 505, the server publishes the first media content with the target search term added in response to the publication request for the first media content.

In step 506, the second terminal displays the published first media content, the first media content including the target search term.

The first media content to which the target search word is added is published through the above steps 504 and 505, so that the second terminal can display the published first media content. The first terminal is schematically identical to an application running on the second terminal, the second terminal displaying an application interface of the application, the published first media content being displayed in response to a media content browsing operation performed at the application interface. In some embodiments, the second terminal displays the target search term in a highlighting manner, so as to achieve the purpose of prompting the user, and this process is referred to the foregoing embodiment shown in fig. 3, and will not be described herein.

In step 507, the second terminal transmits a search request for the target search term to the server in response to the trigger operation for the target search term, the search request indicating to search for second media content associated with the target search term.

In the embodiment of the present disclosure, the triggering operation on the target search term may be a click operation, a long press operation, or the like, which is not limited.

In step 508, the server transmits the second media content associated with the target search term to the second terminal in response to the search request for the target search term.

Through the steps 507 and 508, for the second object capable of browsing the published first media content, the second object can initiate a search action by performing a triggering operation on the target search word, that is, trigger the second terminal to send a search request to the server, so that the server searches based on the target search word, and sends the searched second media content to the second terminal for display by the second terminal, thereby effectively improving the search penetration rate. It should be noted that, for any search term, the second media content associated with the search term may be fixed or may be updated periodically, which is not limited in this disclosure.

In step 509, the second terminal jumps to the search interface displaying the target search word based on the second media content associated with the target search word, and displays the second media content associated with the target search word on the search interface.

In the embodiment of the disclosure, the second terminal receives the second media content associated with the target search word, jumps to the search interface displaying the target search word from the display interface of the first media content, and displays the corresponding search result on the search interface, namely the second media content associated with the target search word.

Referring to fig. 10 schematically, fig. 10 is a schematic diagram showing second media content provided by an embodiment of the present disclosure. As shown in fig. 10, the second terminal displays the published first media content, the description information of which includes the target search word 1001 "eat and drink play", and the second terminal displays the target search word 1001 in a highlighting style. And the second terminal responds to the triggering operation applied to the target search word 1001, and triggers the second terminal to send a search request to the server, so that a search interface of the target search word 1001 is displayed in a skip mode, and second media content associated with the target search word 1001 is displayed on the search interface.

In step 510, the server allocates a virtual resource corresponding to a trigger operation to the publisher of the first media content based on the trigger operation performed on the target search term.

In the embodiment of the disclosure, after the triggering operation is implemented on the target search word, exposure and conversion can be brought to the associated second media content, and corresponding virtual resources can be brought to the publisher of the first media content. Illustratively, the corresponding virtual resources are allocated to the publishers of the first media content by the server. It should be noted that, the server may allocate corresponding virtual resources to the publisher of the first media content in real time under the condition that the target search word is implemented in each triggering operation, or may allocate corresponding virtual resources to the publisher of the first media content based on the triggering operation implemented in the preset time period in each preset time period (for example, each interval of 24 hours), which is not limited in the embodiment of the present disclosure, that is, the embodiment of the present disclosure does not limit the execution timing of step 510.

In some embodiments, the server allocates respective virtual resources to the publishers of the first media content based on at least one of:

(1) Virtual resources are allocated to publishers based on the number of triggers of the target search term. Illustratively, the more triggers the target search term, the more virtual resources are allocated to the publisher of the first media content. For example, taking a virtual resource as a commodity coupon as an example, if the target search term is subjected to a trigger operation 1 time, 1 commodity coupon is assigned to the publisher of the first media content. For another example, taking a virtual resource as a media content delivery amount, if the target search term is triggered 1 time, 10 media content delivery amounts are allocated to the publishers of the first media content (e.g., the first media content is promoted to 10 objects).

(2) And distributing virtual resources to the publishers based on the number of second media contents displayed in a skip mode after the target search word is triggered. Illustratively, the greater the number of second media content that is jumped to display after the target search term is subjected to the triggering operation, the greater the virtual resources that are allocated to the publisher of the first media content.

(3) And distributing virtual resources to the publishers based on the triggering times of the second media content displayed in a jumping manner after the target search word is triggered. Illustratively, after the target search term is subjected to the triggering operation, the more the triggering times of the second media content displayed in a skip manner, the more virtual resources are allocated to the publisher of the first media content. That is, the second object not only triggers the second media content by performing the triggering operation on the target search word, but also further triggers or browses the second media content, thereby effectively improving the conversion rate of the second media content.

It should be noted that the foregoing description of the manner of allocating virtual resources is merely illustrative, and in some embodiments, the server may also allocate corresponding virtual resources to the publisher by combining any of the foregoing items, or other allocation manners may be adopted, for example, according to a search depth brought by the trigger operation performed on the target search term, for example, after the user clicks the target search term, click on a certain second media content again when browsing the search interface of the target search term, where the second media content also includes the search term, the user clicks the search term further, and so on, so the search depth may be understood as 3, and so on, and the disclosure is not limited thereto.

Fig. 11 is a block diagram of a media content distribution apparatus provided by an embodiment of the present disclosure. Referring to fig. 11, the apparatus includes a display unit 1101, an adding unit 1102, and a publishing unit 1103.

A display unit 1101 configured to perform displaying at least one first search word on a posting interface of a first media content, the posting interface being configured to configure posting of the first media content, the first search word being associated with at least one second media content, a correlation between the first search word and the first media content conforming to a first condition;

an adding unit 1102 configured to perform a selection operation performed in response to a target search word among the at least one first search word, to add the target search word to the first media content;

the publishing unit 1103 is configured to perform a publishing operation performed in response to the publishing interface, publish the first media content to which the target search word is added, the target search word is used to skip to display the second media content after the triggering operation is performed, and allocate a virtual resource corresponding to the triggering operation to a publisher of the first media content based on the triggering operation.

In some embodiments, the display unit 1101 is configured to perform:

at least one first search term is displayed on the publishing interface in response to a triggering operation performed on the target control.

In some embodiments, the apparatus further comprises:

In some embodiments, the display unit 1101 is configured to perform:

displaying at least one first search term and reference information of the first search term on the publishing interface, the reference information indicating at least one of:

the first search term is a virtual resource provided by a publisher;

the number of historical triggers for the first search term.

In some embodiments, the display unit 1101 is configured to perform:

In some embodiments, the adding unit 1102 is configured to perform:

In some embodiments, the display unit 1101 is further configured to perform:

the target search word is displayed in a highlighting style in the descriptive information editing area.

In some embodiments, the apparatus further comprises a determining unit configured to perform:

extracting key information of the first media content;

and determining at least one first search word from the search word lexicon based on the key information, wherein the first condition means that the matching degree between the key information and the first search word is greater than or equal to a target threshold value.

In some embodiments, the virtual resources provided by the target search term for the publisher are determined by at least one of:

after the first media content is released, triggering times of target search words;

after the first media content is released, the target search word is triggered, and the number of the second media content displayed is jumped;

after the first media content is released, the trigger operation is carried out on the target search word, and the trigger times of the displayed second media content are jumped.

It should be noted that: in the media content distribution device provided in the foregoing embodiment, only the division of the functional modules is used for illustration when media content is distributed, and in practical application, the functional distribution may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the media content distribution device and the media content distribution method provided in the foregoing embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments, which are not repeated herein.

Fig. 12 is a block diagram of a media content display apparatus provided by an embodiment of the present disclosure. Referring to fig. 12, the apparatus includes a first display unit 1201 and a second display unit 1202.

A first display unit 1201 configured to perform display of published first media content including a target search word, the first media content being published based on the media content publication method provided by the foregoing embodiment;

a second display unit 1202 configured to execute a search interface for jumping to display the target search word in response to a trigger operation on the target search word, and display second media content associated with the target search word on the search interface.

In some embodiments, the first display unit 1201 is configured to perform displaying the target search term in a highlighting style.

It should be noted that: in the media content display apparatus provided in the foregoing embodiments, only the division of the functional modules is used for illustration, and in practical application, the functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the media content display apparatus provided in the foregoing embodiment belongs to the same concept as the foregoing media content distribution method embodiment, and the specific implementation process is detailed in the method embodiment, which is not repeated herein.

Fig. 13 is a block diagram of another media content distribution apparatus provided by an embodiment of the present disclosure. Referring to fig. 13, the apparatus includes a distribution unit 1301 and a resource allocation unit 1302.

A distribution unit 1301 configured to perform distribution of first media content to which a target search word is added in response to a distribution request for the first media content, the first media content being distributed based on the media content distribution method provided by the foregoing embodiment;

The resource allocation unit 1302 is configured to perform a triggering operation performed on the target search term, and allocate a virtual resource corresponding to the triggering operation to the publisher of the first media content.

In some embodiments, resource allocation unit 1302 is configured to perform at least one of:

distributing virtual resources to publishers based on the triggering times of the target search words;

distributing virtual resources to publishers based on the number of second media contents displayed in a skip mode after the target search word is triggered;

and distributing virtual resources to the publishers based on the triggering times of the second media content displayed in a jumping manner after the target search word is triggered.

In an exemplary embodiment, there is also provided an electronic device comprising a processor and a memory for storing at least one computer program that is loaded and executed by the processor to implement the methods provided by the embodiments of the present disclosure.

Taking an electronic device as an example of a terminal, fig. 14 is a block diagram of a structure of a terminal according to an embodiment of the disclosure. The terminal 1400 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1400 may also be referred to as a user device, a portable terminal, a laptop terminal, a desktop terminal, and the like.

In general, terminal 1400 includes: a processor 1401 and a memory 1402.

Processor 1401 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 1401 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Progr ammable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1401 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central ProcessingUnit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1401 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content that the display screen is required to display. In some embodiments, the processor 1401 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1402 may include one or more computer-readable storage media, which may be non-transitory. Memory 1402 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1402 is used to store at least one program code for execution by processor 1401 to implement a process performed by a terminal in a media content distribution method and a media content display method provided by an embodiment of a method in the present application.

In some embodiments, terminal 1400 may optionally further include: a peripheral interface 1403 and at least one peripheral. The processor 1401, memory 1402, and peripheral interface 1403 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1403 via buses, signal lines or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1404, a display screen 1405, a camera assembly 1406, an audio circuit 1407, a positioning assembly 1408, and a power source 1409.

Peripheral interface 1403 may be used to connect at least one Input/Output (I/O) related peripheral to processor 1401 and memory 1402. In some embodiments, processor 1401, memory 1402, and peripheral interface 1403 are integrated on the same chip or circuit board; in some other embodiments, either or both of processor 1401, memory 1402, and peripheral interface 1403 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1404 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1404 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1404 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1404 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1404 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 1404 may also include NFC (Near Field Communication, short-range wireless communication) related circuits, which the present application is not limited to.

The display screen 1405 is used to display UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1405 is a touch display screen, the display screen 1405 also has the ability to collect touch signals at or above the surface of the display screen 1405. The touch signal may be input to the processor 1401 as a control signal for processing. At this time, the display 1405 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1405 may be one, disposed on the front panel of the terminal 1400; in other embodiments, the display 1405 may be at least two, respectively disposed on different surfaces of the terminal 1400 or in a folded design; in other embodiments, the display 1405 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1400. Even more, the display 1405 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The display 1405 may be made of LCD (Liquid Crystal Display ), OLED (Organic light-Emitting Diode) or other materials.

The camera component 1406 is used to capture images or video. Optionally, camera assembly 1406 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1406 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuitry 1407 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1401 for processing, or inputting the electric signals to the radio frequency circuit 1404 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 1400, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1401 or the radio frequency circuit 1404 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, audio circuitry 1407 may also include a headphone jack.

The locating component 1408 is used to locate the current geographic location of the terminal 1400 to enable navigation or LBS (Location Bas ed Service, location-based services).

A power supply 1409 is used to power the various components in terminal 1400. The power supply 1409 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1409 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1400 also includes one or more sensors 1410. The one or more sensors 1410 include, but are not limited to: acceleration sensor 1411, gyroscope sensor 1412, pressure sensor 1413, fingerprint sensor 1414, optical sensor 1415, and proximity sensor 1416.

The acceleration sensor 1411 may detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with the terminal 1400. For example, the acceleration sensor 1411 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1401 may control the display screen 1405 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1411. The acceleration sensor 1411 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 1412 may detect a body direction and a rotation angle of the terminal 1400, and the gyro sensor 1412 may collect a 3D motion of the user to the terminal 1400 in cooperation with the acceleration sensor 1411. The processor 1401 may implement the following functions based on the data collected by the gyro sensor 1412: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 1413 may be disposed on a side frame of terminal 1400 and/or on an underside of display 1405. When the pressure sensor 1413 is provided at a side frame of the terminal 1400, a grip signal of the terminal 1400 by a user can be detected, and the processor 1401 performs right-and-left hand recognition or quick operation according to the grip signal collected by the pressure sensor 1413. When the pressure sensor 1413 is disposed at the lower layer of the display screen 1405, the processor 1401 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1405. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1414 is used to collect a fingerprint of a user, and the processor 1401 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1414, or the fingerprint sensor 1414 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the user is authorized by the processor 1401 to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1414 may be disposed on the front, back, or side of the terminal 1400. When a physical key or vendor Logo is provided on terminal 1400, fingerprint sensor 1414 may be integrated with the physical key or vendor Logo.

The optical sensor 1415 is used to collect the ambient light intensity. In one embodiment, processor 1401 may control the display brightness of display screen 1405 based on the intensity of ambient light collected by optical sensor 1415. Specifically, when the intensity of the ambient light is high, the display luminance of the display screen 1405 is turned high; when the ambient light intensity is low, the display luminance of the display screen 1405 is turned down. In another embodiment, the processor 1401 may also dynamically adjust the shooting parameters of the camera assembly 1406 based on the ambient light intensity collected by the optical sensor 1415.

A proximity sensor 1416, also referred to as a distance sensor, is typically provided on the front panel of terminal 1400. The proximity sensor 1416 is used to collect the distance between the user and the front of the terminal 1400. In one embodiment, when proximity sensor 1416 detects a gradual decrease in the distance between the user and the front of terminal 1400, processor 1401 controls display 1405 to switch from the on-screen state to the off-screen state; when the proximity sensor 1416 detects that the distance between the user and the front surface of the terminal 1400 gradually increases, the processor 1401 controls the display 1405 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 14 is not limiting and that terminal 1400 may include more or less components than those illustrated, or may combine certain components, or employ a different arrangement of components.

Taking an electronic device as an example of a server, fig. 15 is a block diagram of a structure of a server according to an embodiment of the disclosure. Illustratively, the server 1500 may include one or more processors (Central Processing Units, CPU) 1501 and one or more memories 1502, where the one or more memories 1502 store at least one program code that is loaded and executed by the one or more processors 1501 to implement the media content distribution method provided by the above-described method embodiments. Of course, the server 1500 may also have a wired or wireless network interface, a keyboard, an input/output interface, etc. for performing input/output, and the server 1500 may also include other components for implementing device functions, which are not described herein.

In an exemplary embodiment, a computer readable storage medium is also provided, e.g. a memory 1502 comprising program code executable by the processor 1501 of the server 1500 to perform the media content distribution method and the media content display method provided by the respective method embodiments described above. Alternatively, the computer readable storage medium may be a Read-only Memory (ROM), a random access Memory (Random Access Memory, RAM), a Compact-disk Read-only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the media content distribution method and the media content display method provided by the respective method embodiments described above.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of publishing media content, the method comprising:

2. The method of claim 1, wherein displaying at least one first search term on the distribution interface of the first media content comprises:

3. The media content distribution method of claim 2, wherein the method further comprises:

4. The method of claim 1, wherein displaying at least one first search term on the distribution interface of the first media content comprises:

the first search term is a virtual resource provided by the publisher;

and the historical triggering times of the first search word.

5. The method of claim 1, wherein displaying at least one first search term on the distribution interface of the first media content comprises:

displaying a plurality of first search words on the release interface according to a target arrangement sequence, wherein the target arrangement sequence is determined based on reference information of the first search words, and the reference information indicates at least one of the following:

the first search term is a virtual resource provided by the publisher;

and the historical triggering times of the first search word.

6. The method of media content distribution according to claim 1, wherein the adding the target search term to the first media content in response to a selected operation performed on a target search term of at least one of the first search terms comprises:

7. The media content distribution method of claim 6, wherein the method further comprises:

8. The media content distribution method of claim 1, wherein the method further comprises:

extracting key information of the first media content;

9. The media content distribution method according to any one of claims 1 to 8, wherein the virtual resources provided by the target search term for the publisher are determined by at least one of:

10. A method of displaying media content, the method comprising:

displaying published first media content, the first media content comprising target search terms, the first media content being published based on the media content publication method of any one of claims 1 to 9;

11. The method of media content display of claim 10, wherein the displaying the published first media content comprises:

the target search term is displayed in a highlighting style.

12. A method of publishing media content, the method comprising:

Issuing a first media content to which a target search term is added in response to an issuing request for the first media content, the first media content being issued based on the media content issuing method according to any one of claims 1 to 9;

13. The media content distribution method according to claim 12, wherein the distributing the virtual resource corresponding to the trigger operation to the publisher of the first media content based on the trigger operation performed on the target search term includes at least one of:

14. A media content distribution apparatus, the apparatus comprising:

15. A media content display apparatus, the apparatus comprising:

a first display unit configured to perform displaying of published first media content including a target search word, the first media content being published based on the media content publication method of any one of claims 1 to 9;

16. A media content distribution apparatus, the apparatus comprising:

a publication unit configured to execute publication of a first media content to which a target search word is added in response to a publication request for the first media content, the first media content being published based on the media content publication method of any one of claims 1 to 9;

17. An electronic device, the electronic device comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the method of any one of claims 1 to 13.

18. A computer readable storage medium, characterized in that program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the method of any one of claims 1 to 13.