CN116419028A

CN116419028A - Page display method, device, equipment and storage medium

Info

Publication number: CN116419028A
Application number: CN202310678764.5A
Authority: CN
Inventors: 王妍; 吴迪; 葛姝悦; 王燕; 应幸如
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-06-09
Filing date: 2023-06-09
Publication date: 2023-07-11
Anticipated expiration: 2043-06-09
Also published as: CN116419028B

Abstract

The disclosure relates to a page display method, device, equipment and storage medium, and relates to the technical field of video. The method comprises the following steps: playing multimedia resources in the playing page, wherein the multimedia resources are used for popularizing reference resources; responding to triggering operation of the multimedia resource, and acquiring description information of the reference resource; displaying a resource promotion page, wherein the resource promotion page displays descriptive information; and responding to the triggering operation of the description information, and displaying a resource display page of the reference resource. The method displays the description information of the reference resource promoted by the multimedia resource in the resource promotion page, thereby improving the promotion effect of the reference resource. In addition, the terminal can directly display the resource display page of the reference resource in response to the triggering operation of the description information in the resource promotion page, so that the interaction efficiency is improved by improving the display efficiency of the resource display page; and the reference resource is displayed through the resource display page, so that the popularization effect of the reference resource can be further improved.

Description

Page display method, device, equipment and storage medium

Technical Field

The disclosure relates to the field of video technology, and in particular, to a page display method, device, equipment and storage medium.

Background

With the development of video technology, video contents are becoming more and more abundant. For example, the terminal popularizes a certain resource by playing a video for indicating the resource in a play page, and the resource may be an article or a service. How to improve the popularization effect of the video is a research direction.

Disclosure of Invention

The disclosure provides a page display method, device, equipment and storage medium, and the method improves interaction efficiency and popularization effect on reference resources. The technical scheme of the present disclosure is as follows.

According to an aspect of the embodiments of the present disclosure, there is provided a page display method, including:

playing multimedia resources in a playing page, wherein the multimedia resources are used for popularizing reference resources;

responding to triggering operation of the multimedia resource, and acquiring description information of the reference resource, wherein the description information is used for describing the reference resource;

displaying a resource promotion page, wherein the resource promotion page displays the description information;

and responding to the triggering operation of the description information, displaying a resource display page of the reference resource, wherein the resource display page is used for displaying the reference resource.

According to another aspect of the embodiments of the present disclosure, there is provided a page display device including:

the video playing unit is configured to play a multimedia resource in a playing page, wherein the multimedia resource is used for popularizing a reference resource;

an information acquisition unit configured to acquire description information of the reference resource in response to a trigger operation on the multimedia resource, the description information being used for describing the reference resource;

the page display unit is configured to display a resource promotion page, and the resource promotion page displays the description information;

the page display unit is further configured to respond to the triggering operation of the description information, and display a resource display page of the reference resource, wherein the resource display page is used for displaying the reference resource.

In some embodiments, the reference resource is at least one item; the information acquisition unit is configured to:

in response to triggering operation of the multimedia resource, acquiring an item list of the at least one item, and determining a target item from the at least one item, wherein the target item is an item, arranged at the head of the item list, of the at least one item or an item, of which the number of virtual resources required for exchanging items is lower than a reference number, and the item list comprises item information of the at least one item;

The page display unit is configured to:

and displaying the resource promotion page based on the item list and the target item.

In some embodiments, the page display unit is configured to:

displaying the item list in the resource promotion page, and highlighting item information of the target item in the item list; or alternatively, the process may be performed,

and displaying the article information of the target article in the resource promotion page.

In some embodiments, the reference resource is at least one item, the resource promotion page includes a display area of an item list of the at least one item, the item list includes item information of the at least one item, the display area of the item list includes at least one first area, and the at least one first area corresponds to one item of the at least one item respectively; the page display unit is configured to:

and responding to the triggering operation of any first area in the resource promotion page, and displaying a resource display page of the article corresponding to the first area.

In some embodiments, the page display unit is further configured to perform at least one of:

The resource display page of the article is displayed with a first exchange control, and a virtual resource exchange page of the article is displayed in response to the triggering operation of the first exchange control, wherein the virtual resource exchange page is used for exchanging the article based on virtual resources;

and a second exchange control is respectively displayed in each first area, and a virtual resource exchange page of the article corresponding to the first area is displayed in response to the triggering operation of the second exchange control on any first area.

In some embodiments, each first area displays a play control, and the video playing unit is further configured to:

and responding to the triggering operation of the playing control in any first area, and playing the target segment in the multimedia resource, wherein the target segment is used for introducing the article corresponding to the first area.

In some embodiments, the resource promotion page includes a video playing area, the video playing area being an area other than a display area of the item list, the page display unit further configured to:

and responding to the triggering operation of the video playing area, and displaying the playing page of the multimedia resource.

In some embodiments, the display area of the item list includes a second area that is an area other than the at least one first area, the page display unit further configured to:

and responding to the triggering operation of the second area, displaying a playing page of the multimedia resource, and displaying the item list in the playing page.

In some embodiments, the page display unit is further configured to:

and hiding or shrinking the item list in the playing page in response to a triggering operation of an area outside the display area of the item list in the playing page.

In some embodiments, the multimedia asset is a live video and the reference asset is a live room; the information acquisition unit is configured to:

acquiring live broadcast information of the live broadcast room in response to triggering operation of the multimedia resource, wherein the live broadcast information comprises identification information of the live broadcast room, a thumbnail of a live broadcast cover of the live broadcast room and viewing information of the live broadcast room, and the viewing information comprises at least one of the number of viewers and the ranking number of the live broadcast;

the page display unit is configured to:

And displaying the resource promotion page based on the live broadcast information of the live broadcast room.

In some embodiments, the page display unit is configured to:

responding to the triggering operation of the live broadcast information in the resource promotion page, and displaying a play page of the live broadcast video; or alternatively, the process may be performed,

and responding to the triggering operation of the live broadcast information in the resource promotion page, displaying a play page of the live broadcast video, and displaying an interactive popup window in the play page, wherein the interactive popup window is used for guiding attention to the live broadcasting room.

In some embodiments, the reference resource is an application, the description information is application information of the application, and the page display unit is configured to:

and responding to the triggering operation of the application information, displaying a resource display page of the application, wherein a download control of the application is displayed in the resource display page.

In some embodiments, the reference resource is an application, the description information is application information of the application, the resource promotion page further displays a download control of the application, and the page display unit is further configured to:

and responding to the triggering operation of the downloading control, and displaying the downloading page of the application.

In some embodiments, the reference resource is a marketing campaign for providing services, and the descriptive information is a participation control of the marketing campaign;

the page display unit is configured to:

and responding to the triggering operation of the participation control, displaying a resource display page of the marketing campaign, wherein the resource display page is used for enabling the object to participate in the marketing campaign.

In some embodiments, the page display unit is further configured to:

displaying a guide component in the resource promotion page, wherein the guide component is used for guiding to continue watching the multimedia resource and comprises a first control and a second control;

responding to the triggering operation of the first control, and displaying a playing page of the multimedia resource;

and responding to the triggering operation of the second control, and exiting the resource promotion page.

According to another aspect of the embodiments of the present disclosure, there is provided a terminal including:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the page display method described above.

According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of a terminal, enables the terminal to perform the above-described page display method.

According to another aspect of the disclosed embodiments, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the above page display method.

The embodiment of the disclosure provides a page display method, which responds to triggering operation of multimedia resources, a terminal displays a resource promotion page, and description information of reference resources promoted by the multimedia resources is displayed in the resource promotion page, so that promotion effect of the reference resources can be improved. In addition, the terminal can directly display the resource display page of the reference resource in response to the triggering operation of the description information in the resource promotion page, so that the interaction efficiency is improved by improving the display efficiency of the resource display page; and the reference resource is displayed through the resource display page, so that the popularization effect of the reference resource can be further improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an implementation environment, shown in accordance with an exemplary embodiment;

FIG. 2 is a flowchart illustrating a method of displaying a page according to an exemplary embodiment;

FIG. 3 is a flowchart illustrating another page display method, according to an example embodiment;

FIG. 4 is a schematic diagram of a resource promotion page with a list of items displayed, according to an example embodiment;

FIG. 5 is a schematic diagram of item information for a target item, according to an example embodiment;

FIG. 6 is a schematic diagram of another resource promotion page with a list of items displayed, according to an example embodiment;

FIG. 7 is a schematic diagram of yet another resource promotion page with a list of items displayed, according to an example embodiment;

FIG. 8 is a schematic diagram of a resource presentation page of an item, shown according to an example embodiment;

FIG. 9 is a schematic diagram of a play page with a list of items displayed, according to an example embodiment;

FIG. 10 is a schematic diagram illustrating a page jump in accordance with an exemplary embodiment;

FIG. 11 is a flowchart illustrating yet another page display method in accordance with an exemplary embodiment;

FIG. 12 is a schematic diagram of a resource promotion page displaying live information, according to an example embodiment;

FIG. 13 is a schematic diagram of a resource promotion page with a download control displayed, according to an example embodiment;

FIG. 14 is a schematic diagram of a resource promotion page displayed with a participation control, according to an example embodiment;

FIG. 15 is a schematic diagram of another resource promotion page displaying live information, according to an example embodiment;

FIG. 16 is a flowchart illustrating yet another page display method, according to an example embodiment;

FIG. 17 is a diagram illustrating a resource promotion page with a boot component displayed in accordance with an exemplary embodiment;

FIG. 18 is a schematic diagram of another resource promotion page displayed with a guidance component, according to an example embodiment;

FIG. 19 is a flowchart illustrating yet another page display method, according to an example embodiment;

FIG. 20 is a block diagram of a page display device, according to an example embodiment;

fig. 21 is a block diagram of a terminal according to an exemplary embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions. For example, promotional videos, descriptive information, etc., referred to in this disclosure are all acquired with sufficient authorization.

The page display method provided by the embodiment of the disclosure can be executed by the terminal. Fig. 1 is a schematic view of an implementation environment provided by an embodiment of the disclosure, referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102. In the embodiment of the present disclosure, the terminal 101 is configured to play a multimedia resource, and the multimedia resource is configured to popularize a reference resource. The reference resource may be a good or service, and is not specifically limited herein. The multimedia resources can be video, pictures, audio and the like; in the embodiment of the present disclosure, a multimedia resource is taken as an example to popularize videos. In some embodiments, the terminal 101 has a target application installed thereon, and the terminal 101 plays the promotional video at a certain exposure location of the target application. The exposure location may be a launch page of the target application or other pages within the target application. The target application may be a shopping class application, a news class application, a search class application, a video class application, a social class application, etc., and is not particularly limited herein. The server 102 is a background server of the target application, and is configured to provide a promotional video for the terminal 101.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may refer broadly to one of a plurality of terminals, and those skilled in the art will recognize that the number of terminals may be greater or lesser. The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like. In some embodiments, the server 102 is directly or indirectly connected to the terminal 101 through wired or wireless communication, which is not limited by the embodiments of the present disclosure. Alternatively, the number of servers 102 may be greater or lesser, which is not limited by the disclosed embodiments. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services. Wherein the server 102 takes on primary computing work and the terminal 101 takes on secondary computing work; alternatively, the server 102 takes on secondary computing work and the terminal 101 takes on primary computing work; alternatively, the server 102 or the terminal 101, respectively, can solely undertake computing work, which is not limited by the embodiments of the present disclosure.

Fig. 2 is a flowchart illustrating a page display method, as shown in fig. 2, performed by a terminal, according to an exemplary embodiment, the method comprising the steps of:

in step S201, the terminal plays a multimedia resource in the play page, where the multimedia resource is used to popularize the reference resource.

In the embodiment of the present disclosure, the multimedia resource may be a live video, a short video, a long video, or the like. The video time length of the short video is not longer than the first time length, and the video time length of the long video is longer than the first time length. The first time period may be set and changed as needed. The reference resource may be an item, a living room, an application, a service, a marketing campaign, or the like, and is not specifically limited herein.

In the embodiment of the disclosure, the multimedia resource is used for popularizing the reference resource. Accordingly, the content presented by the multimedia asset includes information about the reference asset for introducing the reference asset in video form.

In step S202, in response to a triggering operation on the multimedia resource, the terminal acquires description information of the reference resource, the description information being used to describe the reference resource.

In the embodiments of the present disclosure, the description information includes, but is not limited to, picture information, text information, video information, and the like.

In the embodiment of the present disclosure, after the triggering operation is used to be executed, the multimedia resource is not played any more, but other information of the reference resource is shown by the terminal, for example: user triggers or multimedia resource playing ends. And the trigger control of the multimedia resource is displayed in the playing page. Correspondingly, the trigger control is used for not broadcasting the multimedia resource after being triggered, but displaying other information of the reference resource by the terminal. The terminal can respond to the triggering operation of the triggering control to acquire the description information of the reference resource.

In step S203, the terminal displays a resource promotion page, and the resource promotion page displays description information.

In the embodiment of the disclosure, the terminal displays the description information in the resource promotion page, and the display position of the description information in the resource promotion page can be set and changed according to the needs, which is not particularly limited herein.

In step S204, in response to the triggering operation on the description information, the terminal displays a resource display page of the reference resource, where the resource display page is used for displaying the reference resource.

In the embodiment of the disclosure, the content displayed by the resource display page includes, but is not limited to, picture information, text information, video information and the like of the reference resource. Further, the content displayed by the resource display page is richer and more detailed than the description information displayed by the resource promotion page.

The embodiment of the disclosure provides a page display method, which responds to triggering operation of multimedia resources, a terminal displays a resource promotion page, and description information of reference resources promoted by the multimedia resources is displayed in the resource promotion page, so that promotion effect of the reference resources can be improved. In addition, in response to the triggering operation of the description information in the resource promotion page, the terminal can directly display the resource display page of the reference resource, so that the interaction efficiency is improved by improving the display efficiency of the resource display page. And the reference resource is displayed through the resource display page, so that the popularization effect of the reference resource can be further improved.

In some embodiments, the reference resource is at least one item; responding to the triggering operation of the multimedia resource, obtaining the description information of the reference resource, comprising: in response to a triggering operation on the multimedia resource, acquiring an item list of at least one item, and determining a target item from the at least one item, wherein the target item is an item, of which the number of virtual resources required for arranging at the first item of the item list or exchanging the item is lower than a reference number, in the at least one item, and the item list comprises item information of the at least one item;

Displaying a resource promotion page, comprising: and displaying a resource promotion page based on the item list and the target item.

In the embodiment of the disclosure, when the multimedia resource is used for popularizing at least one article, acquiring an article list comprising article information of the at least one article and determining a target article, and further displaying a resource popularizing page based on the article list and the target article, so that the resource popularizing page is directly displayed based on the information of the promoted article, the information of the article can be displayed in the resource popularizing page, and not only the article is promoted in the multimedia resource, but also the popularizing effect on the promoted article can be improved.

In some embodiments, displaying a resource promotion page based on the item list and the target item includes: displaying an item list in the resource promotion page, and highlighting item information of a target item in the item list; or displaying the article information of the target article in the resource promotion page.

In the embodiment of the disclosure, the plurality of articles are promoted based on the resource promotion page, meanwhile, the target articles are also highlighted, and the promotion effect of the target articles is improved under the condition that the output information quantity is ensured to be enough. And the article information of the target article is displayed, so that the interference effect of the article information of other articles is avoided, and the popularization effect of the target article is further improved.

In some embodiments, the reference resource is at least one item, the resource promotion page includes a display area of an item list of the at least one item, the item list includes item information of the at least one item, the display area of the item list includes at least one first area, and the at least one first area corresponds to one item of the at least one item, respectively; responding to the triggering operation of the description information, displaying a resource display page of a reference resource, comprising: and responding to the triggering operation of any first area in the resource promotion page, and displaying the resource display page of the article corresponding to the first area.

In the embodiment of the disclosure, the display area of the article information is triggered, so that the resource display page of the corresponding article can be directly displayed, the area of the first area corresponding to each article is larger, the difficulty of triggering operation is reduced, the difficulty of displaying the resource display page is further reduced, and the interaction efficiency can be improved. And the resource promotion page can enter a resource display page of a plurality of articles, thereby improving the popularization effect of the articles.

In some embodiments, the method further comprises at least one of:

the resource display page of the article is displayed with a first exchange control, and a virtual resource exchange page of the article is displayed in response to the triggering operation of the first exchange control, wherein the virtual resource exchange page is used for exchanging the article based on the virtual resource;

In the embodiment of the disclosure, the first exchange control is displayed in the resource display page, so that after the audience object knows the article based on the content displayed by the resource display page, the article exchange based on the first exchange control is facilitated, the interaction efficiency is improved, and the article exchange rate is further improved. And the second exchange control is displayed in the resource promotion page, so that the interaction efficiency can be further improved, the audience object can be further promoted to exchange the articles, and the article exchange rate is improved.

In some embodiments, each first area displays a play control, and the method further includes: and responding to the triggering operation of the playing control in any first area, and playing a target segment in the multimedia resource, wherein the target segment is used for introducing the object corresponding to the first area.

In the embodiment of the disclosure, the playing control is arranged in the resource promotion page, so that the playing fragments of the objects can be directly reached, the interaction efficiency is improved, further the promotion of the objects can be promoted, and the promotion effect is improved.

In some embodiments, the resource promotion page includes a video playing area, the video playing area being an area other than a display area of the item list, the method further comprising: and responding to the triggering operation of the video playing area, and displaying the playing page of the multimedia resource.

In the embodiment of the disclosure, the playing page of the multimedia resource is displayed by triggering the video playing area in the resource promotion page, so that the resource display page can be displayed by the resource promotion page, the multimedia resource can be continuously played, and the functional diversity of the resource promotion page is improved.

In some embodiments, the display area of the item list includes a second area, the second area being an area other than the at least one first area, the method further comprising: and responding to the triggering operation of the second area, displaying a playing page of the multimedia resource, and displaying an item list in the playing page.

In the embodiment of the disclosure, the first area and the second area are divided in the display area of the article list, and the terminal responds to the triggering operation on different areas, so that different pages can be displayed, and the diversity of page display is improved. And because the information of the item list in the play page is generally different from or richer than that of the item list in the resource promotion page, the play page is directly displayed through the triggering operation of the second area, the item list is displayed in the play page, the interaction efficiency is improved, and the promotion effect of the items is promoted.

In some embodiments, the method further comprises: and hiding or shrinking the item list in the playing page in response to a triggering operation of an area outside the display area of the item list in the playing page.

In the embodiment of the disclosure, when the audience object wants to watch the complete playing page of the multimedia resource, the object list can be directly hidden or reduced through simple interaction operation, so that the interaction efficiency is improved.

In some embodiments, the multimedia asset is a live video and the reference asset is a live room; responding to the triggering operation of the multimedia resource, obtaining the description information of the reference resource, comprising: in response to triggering operation of the multimedia resource, acquiring live broadcast information of the live broadcast room, wherein the live broadcast information comprises identification information of the live broadcast room, a thumbnail of a live broadcast cover of the live broadcast room and viewing information of the live broadcast room, and the viewing information comprises at least one of the number of viewers and the number of live broadcast ranks; displaying a resource promotion page, comprising: and displaying a resource promotion page based on the live broadcast information of the live broadcast room.

In the embodiment of the disclosure, under the condition that the multimedia resource is a live video used for promoting a live broadcasting room, the identification information of the live broadcasting room, the thumbnail of the live broadcasting cover, the watching information and the like are acquired and displayed in the resource promotion page, so that the promotion effect of the live broadcasting room promoted by the live broadcasting video is improved.

In some embodiments, in response to a triggering operation on the descriptive information, displaying a resource presentation page referencing the resource, comprising:

responding to triggering operation of live broadcast information in a resource promotion page, and displaying a play page of the live broadcast video; or alternatively, the process may be performed,

and responding to the triggering operation of the live information in the resource promotion page, displaying a play page of the live video, and displaying an interactive popup window in the play page, wherein the interactive popup window is used for guiding the attention of the live broadcasting room.

In the embodiment of the disclosure, the terminal responds to the triggering operation of the live broadcast information, and can directly play the live broadcast video, so that the interaction efficiency is improved, and the popularization effect of the promoted live broadcast room is further improved. And in response to the triggering operation of the live broadcast information, not only can the live broadcast video be played, but also an interactive popup window guiding the focused live broadcast room is displayed, so that the audience object can directly focus on the live broadcast room based on the interactive popup window, the interaction efficiency is improved, the audience object can be promoted to focus on the live broadcast room, and the popularization effect of the live broadcast room is improved.

In some embodiments, the reference resource is an application, the description information is application information of the application, and the displaying the resource presentation page of the reference resource in response to the triggering operation on the description information includes:

In the embodiment of the disclosure, under the condition that the multimedia resource is used for popularization and application, the application information of the application is displayed in the resource popularization page, so that the popularization effect of the application is improved. And in addition, the resource display page of the application is displayed in response to the triggering operation of the application information, so that the interaction efficiency can be improved, and the popularization effect of the application is further improved.

In some embodiments, the reference resource is an application, the description information is application information of the application, the resource promotion page further displays a download control of the application, and the method further includes:

In the embodiment of the disclosure, the downloading control is set in the resource promotion page, so that the interaction efficiency can be further improved, and the downloaded times of the application can be further improved.

responding to the triggering operation of the description information, displaying a resource display page of a reference resource, comprising:

And responding to the triggering operation of the participation control, displaying a resource display page of the marketing campaign, wherein the resource display page is used for the object to participate in the marketing campaign.

In the embodiment of the disclosure, when the multimedia resource is used for promoting the marketing campaign, the participation control of the marketing campaign is displayed on the resource promotion page, so that the promotion effect on the promoted marketing campaign can be improved. And in response to the triggering operation of the participation control, the resource display page of the marketing campaign is displayed, so that the interaction efficiency is improved, the participation of audience objects in the marketing campaign can be further promoted, and the popularization effect of the marketing campaign is improved.

In some embodiments, the method further comprises:

displaying a guide component in the resource promotion page, wherein the guide component is used for guiding the user to continue watching the multimedia resource and comprises a first control and a second control;

In the embodiment of the disclosure, customized content display is performed for different reference resources in the resource promotion page, so that the relevance between the content displayed in the resource promotion page and the reference resources promoted by the multimedia resources is enhanced, the interests of audience objects are enhanced, and the promotion effect of the reference resources is improved; and the description information of the reference resource is directly displayed in the page of the display guide component, so that the popularization effect of the reference resource can be improved, the interactive link is shortened, the situation that the audience object can exit the playing of the multimedia resource after triggering operation for many times is avoided, the watching experience of the audience object can be further improved, and the popularization effect of the multimedia resource is improved.

The above-described basic flow of displaying a page is shown in fig. 2, and the process of displaying a page is further described below based on fig. 3. Referring to fig. 3, fig. 3 is a flowchart illustrating a page display method, which is performed by a terminal, according to an exemplary embodiment. In this embodiment, the multimedia resource is taken as a promotion video, and the reference resource is taken as at least one article as an example, the method comprises the following steps.

In step S301, the terminal plays a promotion video in the play page, where the promotion video is used to promote at least one item.

In some embodiments, the playing page is a page within the target application, i.e., the page playing of the promotional video within the target application. Correspondingly, the terminal plays the popularization video in the play page, which comprises the following four implementation modes. In a first implementation manner, in response to a start operation of a target application, the terminal plays the popularization video in a start page, and the start page is a play page. In a second implementation manner, in response to the running duration of the target application reaching the second duration, the terminal displays a playing page, and plays the popularization video in the playing page. In a third implementation manner, in response to the running duration of the target application reaching the second duration, the terminal plays the popularization video in a popup window mode in the target application. And responding to the triggering operation of the popup window, and playing the popularization video in the playing page by the terminal. In a fourth implementation manner, in response to the running duration of the target application reaching the second duration, the terminal displays a video cover of the popularization video in a popup window form in the target application. And responding to the triggering operation of the popup window, and playing the popularization video in the playing page by the terminal.

In step S302, in response to a triggering operation on the promotion video, the terminal acquires an item list of at least one item, determines a target item from the at least one item, the target item being an item of the at least one item, which is arranged at the head of the item list, or an item of which the number of virtual resources required for exchanging the item is lower than a reference number, the item list including item information of the at least one item.

In the embodiment of the present disclosure, the reference number may be a preset fixed number. Accordingly, when determining whether any item is a target item, the amount of virtual resources required to redeem the item is compared to the fixed amount. The reference number may also be the original virtual resource number required for exchanging the target item, that is, the target item is a reduced price item, and the virtual resource number currently required for exchanging the target item is smaller than the original virtual resource number required for exchanging the target item.

In embodiments of the present disclosure, the target item may be one or more. Optionally, if the number of the virtual resources required for exchanging the items is less than the reference number, the plurality of items are all target items; or taking the article with the minimum quantity of virtual resources required for exchanging among the plurality of articles as a target article; or, the article with the largest difference between the number of virtual resources required for the current exchange and the number of original virtual resources among the plurality of articles is taken as the target article, that is, the article with the largest price reduction degree among the plurality of articles is taken as the target article, and the method is not particularly limited.

In the embodiment of the present disclosure, the target article is taken as an article, a low-price article or a low-price article arranged at the top of the article list as an example; in other embodiments, the target item may also be any one or more items pre-designated among the at least one item, which is not specifically limited herein.

In step S303, the terminal displays a resource promotion page based on the item list and the target item.

In the embodiment of the disclosure, the terminal displays a resource promotion page based on the item list and the target item, namely, displays item information in the resource promotion page. Correspondingly, the process of displaying the resource promotion page by the terminal based on the item list and the target item comprises the following two implementation modes: in a first implementation, the terminal displays an item list in the resource promotion page and highlights item information of a target item in the item list. In the embodiment, the plurality of objects are promoted based on the resource promotion page, meanwhile, the target object is highlighted, and the promotion effect of the target object is improved under the condition that the output information quantity is ensured to be enough.

The article information includes picture information, text information, etc. of the article, and the text information includes name information, price information, etc. of the article. The implementation mode of the terminal highlighting the article information of the target article comprises at least one of the following: the method comprises the steps of thickening and displaying characters in article information, enlarging and displaying pictures in article information, adding a striking frame in an area where article information of a target article is located, and the like. For example, referring to fig. 4, fig. 4 is a schematic diagram illustrating a resource promotion page with a list of items displayed according to an example embodiment. Wherein, the resource promotion page displays an item list 401, the target item is the item ordered at the second position in the item list, the virtual resource quantity AAA is highlighted, and a highlighting frame 402 is added. And prompt information is displayed in the eye-catching frame and used for prompting that the target object is a promotion object and prompting the promotion time interval of the target object to promote the duration of the end time of the promotion.

In some embodiments, in the case that the target item is not the first item, the terminal further displays item information of the target item in the second position of the item list when displaying the resource promotion page. Because the first-ranked articles are generally articles which are being introduced by the popularization video, and then the article information of the target articles is displayed at the second position, the aim of simultaneously displaying the articles which are mainly popularized and the articles which are being introduced at the conspicuous positions is achieved, and further the attention of audience objects is conveniently acquired, and the popularization of the two articles is promoted.

In a second implementation manner, the terminal displays the item information of the target item in the resource promotion page. In the embodiment, only the article information of the target article is displayed in the resource promotion page, so that the interference effect of the article information of other articles is avoided, and the promotion effect of the target article is further improved.

It should be noted that, the article information of the target article displayed on the resource promotion page can be set and changed according to the need; for example, where the target item is a reduced price item, the item information includes the original number of virtual resources required to redeem the target item and the current number of virtual resources required, and the current number of virtual resources required may also be highlighted to highlight point of interest information for the target item. For example, referring to fig. 5, fig. 5 is a schematic diagram of item information of one target item shown according to an exemplary embodiment. Fig. 5 (a) shows the original virtual resource amount 501 and the currently required virtual resource amount 502 required to redeem the target item, and highlights the currently required virtual resource amount 502. For another example, when the target item is a low price commodity, that is, when the amount of virtual resources required for redemption of the target item is less than the fixed reference amount, the amount of virtual resources required for redemption is highlighted. The number of virtual resources needed for redemption 503 is highlighted as (b) in fig. 5. For another example, when the target item is any item designated in advance, the virtual resource amount required for the exchange is directly displayed, and the information of the exchanged amount of the item may also be displayed. The virtual resource amount 504 required for the redemption of the item is shown directly as (c) in fig. 5.

If the reference resource is one item, the terminal displays only item information of the one item in the resource promotion page. Accordingly, the terminal only needs to acquire the item information of the one item, and does not need to perform the step of determining the target item. For example, referring to fig. 6, fig. 6 is a schematic diagram illustrating a resource promotion page with item information displayed therein, wherein only item information of one item is displayed in the resource promotion page, according to an exemplary embodiment. For another example, referring to fig. 7, fig. 7 is a schematic diagram illustrating a resource promotion page with item information displayed according to an exemplary embodiment. Only article information of one article is displayed in the resource promotion page, wherein the article information comprises picture information, price information, text information for guiding and exchanging articles and the like of the articles; and a display control 701 is also displayed in the resource promotion page and is used for displaying the resource display page of the article after being triggered.

In the embodiment of the present disclosure, the process of responding to the triggering operation of the promotion video and the terminal obtaining the description information of the reference resource and displaying the resource promotion page is implemented through the steps S302 to S303. In this embodiment, when the promotion video is used for promoting at least one item, an item list including item information of the at least one item is acquired, a target item is determined, and then a resource promotion page is displayed based on the item list and the target item, so that the resource promotion page is directly displayed based on the information of the promoted item, the information of the item can be displayed in the resource promotion page, and not only the item is promoted in the promotion video, but also the promotion effect on the promoted item can be improved.

It should be noted that, in the steps S302 to S303, only for implementing an alternative implementation manner of the process of acquiring the description information of the reference resource by the terminal in response to the triggering operation on the promotion video and displaying the resource promotion page, the terminal may implement the process in other alternative implementation manners, which is not limited herein specifically.

In some embodiments, the resource promotion page includes a display area of an item list of at least one item, the display area of the item list including at least one first area, the at least one area corresponding to one of the at least one item, respectively. Accordingly, the embodiments of the present disclosure may further include the implementation in step S304 described below.

In step S304, in response to a triggering operation on any first area in the resource promotion page, the terminal displays a resource display page of the items corresponding to the first area, the resource promotion page includes a display area of an item list of at least one item, the display area of the item list includes at least one first area, and the at least one area corresponds to one item in the at least one item respectively.

In the embodiment of the disclosure, the content displayed by the resource display page of the article is richer than the article information displayed in the resource promotion page. Optionally, the content displayed by the resource display page not only includes the item information such as name information and picture information displayed in the resource promotion page, but also further enriches the information such as color information, size information and quantity information of the item. Optionally, if the resource display page of the article is used for exchanging the article, the content displayed by the resource display page of the article further includes the name, the contact information, the address information and the like of the object exchanging the article. Further, the resource display page of the item also displays a first redemption control. And responding to the triggering operation of the first exchange control, and displaying the virtual resource exchange page of the article by the terminal. The virtual resource redemption page is for redeeming the item based on the virtual resource. In the embodiment, the first exchange control is displayed in the resource display page, so that after the audience object knows the article based on the content displayed by the resource display page, the article exchange based on the first exchange control is facilitated, the interaction efficiency is improved, and the popularization effect of the article is further improved.

For example, referring to fig. 8, fig. 8 is a schematic diagram of a resource presentation page of an item, according to an example embodiment. The resource display page displays name information, picture information, price information, color information, size information, quantity information and the like of the articles. The resource display page also displays service information after exchanging the goods, such as 'damaged package and back', 'delivery within X hours', and the like. And, the bottom of the resource presentation page is displayed with a first redemption control 801.

In some embodiments, each first area in the resource promotion page is respectively displayed with a second exchange control, and the second exchange control is used for displaying the virtual resource exchange page after being triggered. And responding to the triggering operation of the second exchange control on any first area, and displaying the virtual resource exchange page of the article corresponding to the first area by the terminal. In the implementation mode, the second exchange control is displayed in the resource promotion page, so that the interaction efficiency can be further improved, and the exchange rate of the articles is further improved.

In some embodiments, in response to a triggering operation on any first area, the terminal directly displays a resource display page of an item corresponding to the first area. In other embodiments, in response to a triggering operation on any area, the terminal enters a playing page of the popularization video, and displays a resource display page in a popup window form in the playing page, so that after exiting the resource display page, the popularization video can be continuously played, the interaction efficiency is improved, and the playing efficiency of the popularization video is further improved. Optionally, a control for not displaying the resource display page any more is also displayed in the resource display page.

In some embodiments, each first region displays a play control; and responding to the triggering operation of the playing control in any first area, and playing a target segment in the popularization video by the terminal, wherein the target segment is used for introducing the article corresponding to the first area. In the embodiment, the playing control is arranged in the resource promotion page, so that the playing fragments of the objects can be directly reached, the interaction efficiency is improved, the promotion of the objects can be promoted, and the promotion effect is improved.

Under the condition that the promotion video is a non-live video, the promotion video comprises segments corresponding to at least one promoted object respectively, and the play control of any first area corresponds to one segment for introducing the corresponding object respectively. Correspondingly, responding to the triggering operation of the playing control in any first area, the terminal takes the segment corresponding to the playing control in the popularization video as a target segment, and further plays the target segment.

And under the condition that the popularization video is a live video, if any article is introduced by the live video, storing a fragment for introducing the article, and displaying a play control in a first area corresponding to the article in the resource display page. Further, associating the segment with the play control; and further, responding to the triggering operation of the playing control, and playing the fragment by the terminal.

For items not yet introduced by live video, and displaying the playing control in the first area corresponding to the object in the resource display page. Or displaying a live control in the first area corresponding to the object in the resource display page, wherein the live control is used for playing live video after being triggered. For example, with continued reference to FIG. 4, a play control 403 is displayed in the resource presentation page.

In the embodiment of the present disclosure, the process of displaying the resource presentation page of the reference resource by the terminal in response to the triggering operation on the description information is implemented through the above step S304. In this embodiment, the display area of the item information is triggered, and the resource display page of the corresponding item can be directly displayed. And as the area of the first area corresponding to each article is larger, the difficulty of triggering operation can be reduced, the difficulty of displaying the resource display page can be further reduced, and the interaction efficiency can be improved. And the resource display page based on the resource promotion page can enter the resource display page of a plurality of articles, so that the promotion effect of the articles can be improved.

It should be noted that, the above step S304 is only an alternative implementation manner for implementing the process of displaying the resource presentation page of the reference resource by the terminal in response to the triggering operation on the description information, and the terminal may implement the process by other alternative implementations, which is not limited herein.

In some embodiments, the resource promotion page includes a video playing area, where the video playing area is an area other than a display area of the item list. Accordingly, embodiments of the present disclosure may further include an implementation of step S305 described below.

In step S305, in response to the triggering operation on the video playing area, the terminal displays a playing page of the promotion video, where the video playing area is an area other than the display area of the item list in the resource promotion page.

In some embodiments, the resource promotion page displays the item list in a pop-up form, and the background map of the resource promotion page is a video cover of the promotion video. The video cover may be a start page, an end page of the promotion video, or any video frame page of the promotion video, which is not specifically limited herein. For example, with continued reference to fig. 4, the display area 404 of the item list is a popup window display area in the resource promotion page, and the video playing area 405 is an area other than the popup window display area.

In the embodiment of the disclosure, the playing page of the popularization video is displayed by triggering the video playing area in the resource popularization page, so that the resource display page can be displayed through the resource popularization page, the popularization video can be continuously played, and the functional diversity of the resource popularization page is improved.

In some embodiments, a video play control is also displayed in the resource promotion page. And responding to the triggering operation of the video playing control, and displaying a playing page of the popularization video by the terminal. For example, with continued reference to FIG. 4, the resource promotion page is displayed with a video play control 406.

It should be noted that the promotion video may be a live video or a non-live video.

Under the condition that the popularization video is a live video, responding to the triggering operation of a video playing area or a video playing control, and displaying a playing page of the popularization video by the terminal comprises the following steps: and responding to the triggering operation of the video playing area or the video playing control, entering a live broadcasting room, and playing the live video on a playing page of the live broadcasting room by the terminal.

Under the condition that the popularization video is a non-live video, responding to the triggering operation of a video playing area or a video playing control, and displaying a playing page of the popularization video by the terminal comprises the following steps: and responding to the triggering operation of the video playing area or the video playing control, and replaying the popularization video by the terminal in the playing page by taking the starting playing point of the popularization video as a starting point, or continuing to play the popularization video in the playing page by taking the playing point corresponding to the triggering operation as the starting point.

Optionally, when the playing duration of the popularization video is not longer than the third duration, the terminal responds to the triggering operation of the video playing area or the video playing control under the condition that the triggering operation of the popularization video is received, and plays the popularization video again in the playing page by taking the starting playing point of the popularization video as the starting point. When the playing time length of the popularization video is longer than the third time length, the terminal responds to the triggering operation of the video playing area or the video playing control under the condition that the triggering operation of the popularization video is received, and continues to play the popularization video by taking the playing point corresponding to the triggering operation as the starting point on the playing page, so that the flexibility of playing the popularization video is improved.

In some embodiments, the display area of the item list includes a second area, the second area being an area other than the at least one first area. Accordingly, embodiments of the present disclosure may further include an implementation of step S306 described below.

In step S306, in response to the triggering operation on the second area, the terminal displays a play page of the promotion video, displays the item list in the play page, and the second area is an area other than at least one first area in the display area of the item list.

In the embodiments of the present disclosure, the item list displayed in the play page may be the same or different from the item list displayed in the resource promotion page. For example, the item information in the item list displayed in the play page also includes a purchase control and a join shopping cart control for purchasing and joining items to the virtual shopping cart, respectively. Optionally, the item list further includes a plurality of playing controls, which are used for playing target segments in the promotion video corresponding to the items. Optionally, a category selection control is also displayed in the playing page, and is used for screening the articles based on the category information. Optionally, the playing page further comprises description information of a store where the object is located and a store display control, and the store display control is used for displaying the display page of the store after being triggered. For example, referring to fig. 9, fig. 9 is a schematic diagram showing a play page with a list of items displayed according to an exemplary embodiment. The item list includes item information of a plurality of items, and also displays a purchase control 901, a shopping cart adding control 902, a store showing control 903, and the like of the items.

In the embodiment of the disclosure, the first area and the second area are divided in the display area of the item list, and different pages can be displayed by the terminal in response to triggering operations on different areas, so that the diversity of page display is improved. And because the information of the item list in the play page is generally different from or richer than that of the item list in the resource promotion page, the play page is directly displayed through the triggering operation of the second area, the item list is displayed in the play page, the interaction efficiency is improved, and the promotion effect of the items is promoted.

In some embodiments, in response to a triggering operation on an area other than a display area of an item list in a play page, the terminal hides or reduces the item list in the play page, so that when a viewer object wants to watch a complete play page of a popularization video, the item list can be directly hidden or reduced through simple interaction operation, and interaction efficiency is improved.

In some embodiments, the resource promotion page also displays a trigger control for exiting the resource promotion page after being triggered. For example, with continued reference to FIG. 4, a trigger control 407 is displayed in the resource promotion page.

In some embodiments, after the playing of the popularization video is completed, the terminal directly exits from the playing page of the popularization video. In other embodiments, the terminal also displays the resource promotion page after the promotion video is played. Similarly, in response to the triggering operation of the description information, the terminal displays a resource display page of the reference resource. Therefore, the resource promotion page is displayed at a plurality of positions, the promotion effect of the reference resource can be improved, and further the learning probability and the learning effect of the audience object on the reference resource are improved, so that the promotion effect of the reference resource is improved.

In some embodiments, a first rewarding component is displayed in the resource promotion page, and is used for displaying a display interface of the rewarding resource after being triggered, so that a spectator object obtains the rewarding resource, and the rewarding resource can be a virtual resource or a service resource. Or a second rewarding component is displayed in the resource promotion page and is used for transferring rewarding resources to the audience object after being triggered. Further, the second bonus control may be used to draw bonus resources and may also be used to break down bonus resources in the fodders. For example, with continued reference to FIG. 4, a first reward component 408 is displayed in the resource presentation page.

It should be noted that the above sequence numbers of steps S304 to S306 are only for convenience of description, and are not used to limit the execution sequence of steps S304 to S306.

Referring to fig. 10, fig. 10 is a schematic diagram illustrating a page jump according to an exemplary embodiment. The method comprises the steps that a promotion video is a live video, and a playing page of a live room is displayed after a trigger operation of descriptive information is responded under the condition that a reference resource is the live room. When the reference resource is at least one article, responding to triggering operation of a first area in the resource promotion page, entering a live broadcasting room, displaying a playing page of a live broadcast video, and displaying a resource display page of the article corresponding to the first area on the playing page; and responding to the triggering operation of the first area in the resource promotion page, entering a live broadcasting room, displaying a playing page of the live broadcasting video, and displaying an item list on the playing page.

In the embodiment of the disclosure, when the audience object triggers the popularization video, the audience object is not interested in the content currently played by the popularization video, and then the interest of the audience object is pulled up by displaying the description information of the reference resource, so that the sight of the audience object is attracted, and the popularization effect of the popularization video on the reference resource is improved.

In the embodiment of the disclosure, when the resource promoted by the promotion video is at least one article, the triggering operation of the promotion video is responded, article information of the article is obtained, and the article information of the article is displayed on the resource promotion page, so that the promotion effect of the article is improved; based on the triggering operation of the display area of the article information, the resource display page of the corresponding article is displayed, so that the interaction difficulty is reduced, the interaction efficiency is improved, and the popularization effect of the article can be promoted; and in response to the triggering operation to the second area, the article list is displayed on the playing page, and in response to the triggering operation to the video playing area, the promotion video is played, namely, different pages can be displayed in the triggering operation to different areas on the resource promotion page, so that the diversity of the functions of the resource promotion page is improved, the interactive experience of audience objects can be improved, and the promotion effect of the promotion video is further promoted.

The embodiment of fig. 3 describes a page display method taking a reference resource as at least one object as an example, and the following describes a page display method taking a reference resource as a live broadcast room and a multimedia resource as a live broadcast video in a popularization video. Referring to fig. 11, fig. 11 is a flowchart illustrating a page display method performed by a terminal according to an exemplary embodiment, the method including the following steps.

In step S1101, the terminal plays live video in a play page, where the live video is used to promote a live room.

In the embodiment of the present disclosure, the process of playing the live video in the playing page by the terminal in step S1101 is the same as the process of playing the promotion video in the playing page in step S301, and will not be described herein.

In step S1102, in response to a triggering operation on the promotion video, the terminal acquires live broadcast information of the live broadcast room, where the live broadcast information includes identification information of the live broadcast room, a thumbnail of a live broadcast cover of the live broadcast room, and viewing information of the live broadcast room, and the viewing information includes at least one of a number of viewers and a number of live broadcast ranks.

The identification information of the live broadcasting room comprises name information, picture information, profile information and the like of the live broadcasting room; further, the name information of the live broadcasting room is information of a main broadcasting of the live broadcasting room, and the picture information is head portrait identification of the main broadcasting. Optionally, the live broadcast information further includes interaction information between the audience object and the live broadcast room, and the like, which is not specifically limited herein.

In step S1103, the terminal displays a resource promotion page based on live broadcast information of the live broadcast room.

In the embodiment of the disclosure, the terminal displays live broadcast information of the live broadcast room in the resource promotion page. The display positions of the identification information, the thumbnail, the viewing information and the like included in the live broadcast information in the resource promotion page can be set and changed as required, and are not particularly limited herein.

For example, referring to fig. 12, fig. 12 is a schematic diagram illustrating a resource promotion page with live information displayed according to an exemplary embodiment. Wherein the identification information of the live broadcasting room is displayed above the thumbnail, and the viewing information is displayed in the thumbnail. Optionally, the resource promotion page also displays a live control 1201 for entering the live room after being triggered.

In the embodiment of the present disclosure, the process of responding to the triggering operation of the promotion video, the terminal obtaining the description information of the reference resource and displaying the resource promotion page is implemented through the steps S1102-S1103; in this embodiment, when the promotion video is a live video for promoting a live broadcast room, identification information, a thumbnail of a live broadcast cover, viewing information and the like of the live broadcast room are acquired and displayed in a resource promotion page, so that a promotion effect of the live broadcast room promoted by the live broadcast video is improved.

In step S1104, in response to a triggering operation on live information in the resource promotion page, the terminal displays a play page of the live video.

In the embodiment of the present disclosure, a process of displaying a resource presentation page of a reference resource by a terminal in response to a trigger operation on description information is implemented based on step S1104. In the embodiment, in response to the triggering operation of the live broadcast information, the terminal can directly play the live broadcast video, so that the interaction efficiency is improved, and the popularization effect of the promoted live broadcast room is further improved.

In other embodiments, in response to a triggering operation on the description information, the process of displaying a resource presentation page of the reference resource by the terminal includes the following steps: and responding to triggering operation of live broadcast information in the resource popularization page, displaying a playing page of the live broadcast video by the terminal, and displaying an interactive popup window in the playing page, wherein the interactive popup window is used for guiding the attention to the live broadcasting room. In the embodiment, in response to the triggering operation of the live broadcast information, not only can live broadcast video be played, but also an interactive popup window guiding the attention to the live broadcast room is displayed, so that the audience object can directly pay attention to the live broadcast room based on the interactive popup window, the interaction efficiency is improved, the audience object can be promoted to pay attention to the live broadcast room, and the popularization effect of the live broadcast room is improved.

In other embodiments, the reference resource is an application, the description information is application information of the application, and the resource promotion page displays the application information of the application. Correspondingly, responding to the triggering operation of the description information, the terminal displays a resource display page of the reference resource, and comprises the following steps: and responding to the triggering operation of the application information, displaying a resource display page of the application by the terminal, wherein a download control of the application is displayed in the resource display page. In the embodiment, under the condition that the popularization video is used for popularization and application, application information of the application is displayed in the resource popularization page, and the popularization effect of the application is improved. And in addition, the resource display page of the application is displayed in response to the triggering operation of the application information, so that the interaction efficiency can be improved, and the popularization effect of the application is further improved.

The application information comprises application names, icons, function information and the like, and the content displayed by the resource display page is different from the application information displayed by the resource popularization page. Optionally, the content displayed by the resource display page not only includes application information displayed in the resource promotion page, but also includes further rich information of the application, such as an interface diagram, function guiding information and the like in the resource display page, which are not limited herein.

In other embodiments, the resource promotion page also displays download controls for the application. Correspondingly, responding to the triggering operation of the downloading control, and displaying the downloading page of the application by the terminal. In the embodiment, the download control is arranged in the resource promotion page, so that the interaction efficiency can be further improved, and the number of times of downloading the application can be further improved. For example, referring to fig. 13, fig. 13 is a schematic diagram illustrating a resource promotion page with a download control displayed, wherein application information 1301 and a download control 1302 of an application are displayed in the resource promotion page, according to an exemplary embodiment.

In other embodiments, the reference resource is a marketing campaign for providing services and the descriptive information is a participation control of the marketing campaign. Correspondingly, the process of displaying the resource display page of the reference resource by the terminal in response to the triggering operation of the description information comprises the following steps: and responding to the triggering operation of the participation control, and displaying a resource display page of the marketing campaign by the terminal, wherein the resource display page is used for the object to participate in the marketing campaign. In this embodiment, when the promotion video is used to promote the marketing campaign, the participation control of the marketing campaign is displayed on the resource promotion page, so that the promotion effect on the promoted marketing campaign can be improved. And in response to the triggering operation of the participation control, the resource display page of the marketing campaign is displayed, so that the interaction efficiency is improved, the participation of audience objects in the marketing campaign can be further promoted, and the popularization effect of the marketing campaign is improved.

Optionally, the content displayed by the resource display page includes not only the participation control, but also further rich information such as theme information, picture information and the like of the marketing campaign, which is not limited herein. For example, referring to FIG. 14, FIG. 14 is a schematic diagram illustrating a resource promotion page with a participation control displayed, according to an example embodiment. The resource display page is displayed with a participation control 1401, and the reference control 1401 is used for displaying the resource display page after being triggered so as to enable the object to participate in the marketing activity.

In other embodiments, the reference resource is a live broadcast room, the promotion video is a non-live video, such as a short video, and the description information of the live broadcast room includes an avatar identifier of a main broadcast of the live broadcast room, a name of the live broadcast room, profile information of the live broadcast room, audience information of the live broadcast room, and the like, and the audience information includes an audience number of the live broadcast room, identification information of an audience object, and the like. For example, referring to fig. 15, fig. 15 is a schematic diagram illustrating a resource promotion page with live information displayed according to an exemplary embodiment.

In the embodiment of the disclosure, when the audience object triggers the live video, the audience object is not interested in the content currently played by the live video, and then the interest of the audience object is pulled up through the anchor information and the like of the live video, so that the audience object is attracted to pay attention, and the popularization effect of the live video to the live video can be improved.

In the embodiment of the disclosure, more article information and live broadcasting room information are displayed on the resource promotion page, so that the attention of audience objects is attracted, the click rate is improved, and the promotion effect of reference resources is improved. And on the interactive link, different pages can be jumped to aiming at different trigger areas, so that the intention of audience objects can be predicted better, the interactive link is further shortened, and the popularization effect of reference resources is improved.

In the embodiment of the disclosure, when the promotion video is a live video used for promoting a live broadcasting room, when a viewer object triggers the promotion video, identification information, a thumbnail of a live broadcasting room cover, viewing information and the like of the live broadcasting room are acquired and displayed in a resource promotion page, so that the promotion effect of the live broadcasting room promoted by the live broadcasting video is improved. And in response to the triggering operation of the live broadcast information, the live broadcast video can be directly played, so that the interaction efficiency is improved, and the popularization effect of the promoted live broadcast room is further improved.

The embodiments of fig. 3 and fig. 11 described above respectively describe a page display method, and another page display method will be described below based on fig. 16, which will be described by taking a case that a guide component is also displayed in a resource promotion page as an example. Referring to fig. 16, fig. 16 is a flowchart illustrating a page display method performed by a terminal according to an exemplary embodiment, the method including the following steps.

In step S1601, the terminal plays a promotion video in the play page, where the promotion video is used to promote the reference resource.

In step S1602, in response to a triggering operation on the promotional video, the terminal acquires description information of the reference resource, the description information being used to describe the reference resource.

In the embodiment of the present disclosure, if the reference resource is at least one item, steps S1601-S1602 are the same as steps S301-S302, and are not repeated here. If the reference resource is a live broadcast room, the steps S1601-S1602 are the same as the steps S1101-S1102, and will not be described again here. The reference resource may also be an application or marketing campaign, which is not described in detail herein.

In step S1603, the terminal displays a resource promotion page, where the resource promotion page displays description information and a guide component, where the guide component is used for guiding to continue watching promotion video, and the guide component includes a first control and a second control.

In the embodiment of the present disclosure, if the reference resource is at least one item, the process of displaying the description information in the resource promotion page in step S1603 is the same as that in step S303, and will not be described herein. If the reference resource is a live broadcast room, the process of displaying the description information in the resource promotion page in step S1603 is the same as that in step S1103, and will not be described again here. The reference resource may also be an application or marketing campaign, which is not described in detail herein.

In the embodiment of the disclosure, the guide component and the description information are displayed in different areas in the resource promotion page. For example, in a resource promotion page displayed in a vertical screen form, a guidance component and description information are displayed in the upper half and the lower half of the resource promotion page, respectively. For another example, in a resource promotion page displayed in a horizontal screen, the guidance component and the description information are displayed in a left half and a right half of the resource promotion page, respectively.

In some embodiments, the guiding component further displays guiding information for guiding the user to continue watching the promotion video to obtain the bonus resource, wherein the bonus resource includes at least one of a virtual resource and a service resource, which is not particularly limited herein. Optionally, the guiding information is further used for indicating a viewing duration, and the viewing duration is used for indicating how long to acquire the rewards resource after continuing to watch the promotion video.

For example, referring to FIG. 17, FIG. 17 is a diagram illustrating a resource promotion page with a boot component displayed according to an exemplary embodiment. The resource promotion page is displayed in a vertical screen mode, and (a), (b), (c), (d), (e) and (f) in fig. 17 correspond to the situations that reference resources are an application, a marketing activity, a live broadcast room, an article, a live broadcast room and a plurality of articles respectively. The description information of the reference resource is displayed on the lower half part of the resource promotion page, the guide component is displayed on the upper half part of the resource promotion page, the guide component comprises a first control 1701 and a second control 1702, and guide information 1703 is displayed on the guide component. For another example, referring to fig. 18, fig. 18 is a schematic diagram illustrating a resource promotion page with a boot component displayed according to an exemplary embodiment. The resource promotion page is displayed in a horizontal screen mode, and (a) and (b) in fig. 18 correspond to the situation that the reference resource is an application and a live broadcast room respectively. The description information of the reference resource is displayed on the right half part of the resource promotion page; the guidance component is displayed in the left half of the resource promotion page.

In step S1604, in response to the triggering operation on the description information, the terminal displays a resource display page of the reference resource, where the resource display page is used for displaying the reference resource.

In the embodiment of the present disclosure, if the reference resource is at least one item, the step S1604 is the same as the step S304, and will not be described herein. If the reference resource is a live broadcast room, the step S1604 is the same as the step S1104, and will not be repeated here. The reference resource may also be an application or marketing campaign, which is not described in detail herein.

In step S1605, in response to the triggering operation of the first control, the terminal displays a play page of the promotion video.

In the embodiment of the present disclosure, the promotion video may be a live video or a non-live video, and the process of displaying the play page of the promotion video in step S1605 is the same as the process of displaying the play page of the promotion video in step S305, and will not be described herein.

In step S1606, in response to the triggering operation of the second control, the terminal exits the resource promotion page.

In the embodiment of the disclosure, the terminal exits the resource promotion page, that is, the terminal does not display the resource promotion page any more, and the page displayed after the terminal exits the resource promotion page can be set and changed according to the needs, which is not particularly limited herein.

It should be noted that, in the related art, the terminal responds to the triggering operation on the popularization video, generally displays the page for guiding to continue watching the popularization video, and after the page is no longer displayed, displays an ending page, and the terminal responds to the triggering operation on the triggering control in the ending page, and exits the playing of the popularization video, that is, the audience object can exit the playing of the popularization video after performing the triggering operation for many times through a form of saving many times, so that watching experience is reduced, and further the popularization effect of the popularization video is reduced. The method solves the problem that the audience object can exit the playing of the popularization video only by triggering operation for a plurality of times, and further can improve the conversion willingness of the audience object to the reference resource, so that the popularization effect of the popularization video is improved.

The numbers of steps S1604 to S1606 are for convenience of description, and are not intended to limit the execution sequence of steps S1604 to S1606.

In some embodiments, after the playing of the promotion video is completed, and under the condition that the triggering operation is not received in the playing process of the promotion video, the terminal displays the resource promotion page. In the process of playing the page of the popularization video, the terminal responds to the triggering operation of the popularization video, displays a resource popularization page, and displays a guide component on the resource popularization page. And responding to the triggering operation of the second control, and directly exiting the resource promotion page. And responding to the triggering operation of the first control, continuing to play the popularization video, and directly exiting the playing of the popularization video after the playing is finished. For example, referring to fig. 19, fig. 19 is a flowchart illustrating a page display method including a plurality of interactive links, a terminal displaying different pages in response to different interactive operations according to an exemplary embodiment.

In the embodiment of the disclosure, customized content display is performed for different reference resources in the resource promotion page, so that the relevance between the content displayed in the resource promotion page and the reference resources promoted by the promotion video is enhanced, the interest of audience objects is enhanced, and the promotion effect of the reference resources is improved; and the description information of the reference resource is directly displayed in the page of the display guide assembly, so that the promotion effect of the reference resource can be improved, the interactive link is shortened, the situation that the audience object can exit the play of the promotion video after triggering operation for many times is avoided, the watching experience of the audience object can be improved, and the promotion effect of the promotion video is improved.

Fig. 20 is a block diagram of a page display device according to an exemplary embodiment. Referring to fig. 20, the apparatus includes:

a video playing unit 2001 configured to play a multimedia asset in a playing page, the multimedia asset being used for popularizing a reference asset;

an information acquisition unit 2002 configured to acquire description information of a reference resource in response to a trigger operation on the multimedia resource, the description information being used for describing the reference resource;

a page display unit 2003 configured to display a resource promotion page, the resource promotion page displaying descriptive information;

The page display unit 2003 is further configured to display a resource presentation page of the reference resource for presenting the reference resource in response to a trigger operation on the description information.

In some embodiments, the reference resource is at least one item;

an information acquisition unit 2002 configured to:

in response to a triggering operation on the multimedia resource, acquiring an item list of at least one item, and determining a target item from the at least one item, wherein the target item is an item, of which the number of virtual resources required for arranging at the first item of the item list or exchanging the item is lower than a reference number, in the at least one item, and the item list comprises item information of the at least one item;

the page display unit 2003 configured to:

and displaying a resource promotion page based on the item list and the target item.

In some embodiments, the page display unit 2003 is configured to:

displaying an item list in the resource promotion page, and highlighting item information of a target item in the item list; or alternatively, the process may be performed,

In some embodiments, the reference resource is at least one item, the resource promotion page includes a display area of an item list of the at least one item, the item list includes item information of the at least one item, the display area of the item list includes at least one first area, and the at least one first area corresponds to one item of the at least one item, respectively;

The page display unit 2003 configured to:

and responding to the triggering operation of any first area in the resource promotion page, and displaying the resource display page of the article corresponding to the first area.

In some embodiments, the page display unit 2003 is further arranged to perform at least one of:

In some embodiments, each first area displays a play control, and the video playing unit 2001 is further configured to:

and responding to the triggering operation of the playing control in any first area, and playing a target segment in the multimedia resource, wherein the target segment is used for introducing the object corresponding to the first area.

In some embodiments, the resource promotion page includes a video playing area, which is an area other than the display area of the item list, the page display unit 2003 being further configured to:

In some embodiments, the display area of the item list includes a second area that is an area other than the at least one first area, the page display unit 2003 being further configured to:

and responding to the triggering operation of the second area, displaying a playing page of the multimedia resource, and displaying an item list in the playing page.

In some embodiments, the page display unit 2003 is further configured to:

In some embodiments, the multimedia asset is a live video and the reference asset is a live room; an information acquisition unit 2002 configured to:

in response to triggering operation of the multimedia resource, acquiring live broadcast information of the live broadcast room, wherein the live broadcast information comprises identification information of the live broadcast room, a thumbnail of a live broadcast cover of the live broadcast room and viewing information of the live broadcast room, and the viewing information comprises at least one of the number of viewers and the number of live broadcast ranks;

the page display unit 2003 configured to:

and displaying a resource promotion page based on the live broadcast information of the live broadcast room.

In some embodiments, the page display unit 2003 is configured to:

In some embodiments, the reference resource is an application, the description information is application information of the application, and the page display unit 2003 is configured to:

In some embodiments, the reference resource is an application, the description information is application information of the application, the resource promotion page further displays a download control of the application, and the page display unit 2003 is further configured to:

the page display unit 2003 configured to:

In some embodiments, the page display unit 2003 is further configured to:

The embodiment of the disclosure provides a page display device, a terminal responds to triggering operation of multimedia resources, a resource promotion page is displayed, description information of reference resources promoted by the multimedia resources is displayed in the resource promotion page, and further promotion effects of the reference resources can be improved. In addition, the terminal can directly display the resource display page of the reference resource in response to the triggering operation of the description information in the resource promotion page, so that the interaction efficiency is improved by improving the display efficiency of the resource display page; and the reference resource is displayed through the resource display page, so that the popularization effect of the reference resource can be further improved.

The specific manner in which the individual units perform the operations in relation to the apparatus of the above embodiments has been described in detail in relation to the embodiments of the method and will not be described in detail here.

Fig. 21 shows a block diagram of a terminal 2100 provided by an exemplary embodiment of the present disclosure. The terminal 2100 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 2100 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, and the like.

In general, the terminal 2100 includes: a processor 2101 and a memory 2102.

The processor 2101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 2101 may be implemented in hardware in at least one of a DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 2101 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 2101 may integrate a GPU (Graphics Processing Unit, image processor) for taking care of rendering and drawing of the content that the display screen is required to display. In some embodiments, the processor 2101 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 2102 may include one or more computer-readable storage media, which may be non-transitory. Memory 2102 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 2102 is used to store at least one program code for execution by processor 2101 to implement the page display method provided by the method embodiments in the present disclosure.

In some embodiments, terminal 2100 may further optionally include: a peripheral interface 2103 and at least one peripheral. The processor 2101, memory 2102, and peripheral interface 2103 may be connected by a bus or signal line. The individual peripheral devices may be connected to the peripheral device interface 2103 by buses, signal lines or circuit boards. Specifically, the peripheral device includes: at least one of radio frequency circuitry 2104, a display screen 2105, a camera assembly 2106, audio circuitry 2107, and a power supply 2108.

The peripheral interface 2103 may be used to connect at least one Input/Output (I/O) related peripheral device to the processor 2101 and the memory 2102. In some embodiments, the processor 2101, memory 2102, and peripheral interface 2103 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 2101, memory 2102, and peripheral interface 2103 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 2104 is used for receiving and transmitting RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 2104 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 2104 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 2104 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuitry 2104 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 2104 may also include NFC (Near Field Communication, short range wireless communication) related circuitry, which is not limited by the present disclosure.

The display screen 2105 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 2105 is a touch screen, the display 2105 also has the ability to collect touch signals at or above the surface of the display 2105. The touch signal may be input to the processor 2101 as a control signal for processing. At this point, the display 2105 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 2105 may be one, providing a front panel of the terminal 2100; in other embodiments, the display 2105 may be at least two, respectively disposed on different surfaces of the terminal 2100 or in a folded design; in still other embodiments, the display 2105 may be a flexible display disposed on a curved surface or a folded surface of the terminal 2100. Even more, the display 2105 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The display 2105 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 2106 is used to capture images or video. Optionally, the camera assembly 2106 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 2106 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuitry 2107 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 2101 for processing, or inputting the electric signals to the radio frequency circuit 2104 for realizing voice communication. For the purpose of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 2100, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 2101 or the radio frequency circuit 2104 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 2107 may also include a headphone jack.

The power supply 2108 is used to supply power to the respective components in the terminal 2100. The power source 2108 may be alternating current, direct current, disposable battery, or rechargeable battery. When the power source 2108 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

It will be appreciated by those skilled in the art that the structure shown in fig. 21 does not constitute a limitation of the terminal 2100, and more or less components than those illustrated may be included, or some components may be combined, or a different arrangement of components may be employed.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory, comprising instructions executable by a processor of the terminal to perform the above page display method. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the above page display method. In some embodiments, a computer program product according to embodiments of the present disclosure may be deployed to be executed on one terminal or on multiple terminals located at one site, or alternatively, on multiple terminals distributed across multiple sites and interconnected by a communication network, where the multiple terminals distributed across multiple sites and interconnected by a communication network may constitute a blockchain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of displaying a page, the method comprising:

2. The page display method as recited in claim 1, wherein the reference resource is at least one item;

the responding to the triggering operation of the multimedia resource obtains the description information of the reference resource, which comprises the following steps:

the displaying the resource promotion page comprises the following steps:

3. The page display method as recited in claim 2, wherein the displaying the resource promotion page based on the item list and the target item comprises:

4. The page display method as recited in claim 1, wherein the reference resource is at least one item, the resource promotion page includes a display area of an item list of the at least one item, the item list includes item information of the at least one item, the display area of the item list includes at least one first area, and the at least one first area corresponds to one item of the at least one item, respectively;

the response to the triggering operation of the description information displays a resource display page of the reference resource, including:

5. The page display method as recited in claim 4, further comprising at least one of:

6. The page display method as recited in claim 4, wherein each first area is respectively displayed with a play control, the method further comprising:

7. The page display method as recited in claim 4, wherein the resource promotion page includes a video playing area, the video playing area being an area other than a display area of the item list, the method further comprising:

8. The page display method as recited in claim 4, wherein the display region of the item list includes a second region, the second region being a region other than the at least one first region, the method further comprising:

9. The page display method as recited in claim 8, wherein the method further comprises:

10. The page display method as recited in claim 1, wherein the multimedia resource is a live video and the reference resource is a live room; the responding to the triggering operation of the multimedia resource obtains the description information of the reference resource, which comprises the following steps:

the displaying the resource promotion page comprises the following steps:

11. The page display method as recited in claim 10, wherein the displaying the resource presentation page of the reference resource in response to the triggering operation of the description information comprises:

12. The page display method according to claim 1, wherein the reference resource is an application, the description information is application information of the application, and the displaying the resource presentation page of the reference resource in response to the triggering operation of the description information includes:

13. The page display method as recited in claim 1, wherein the reference resource is an application, the description information is application information of the application, the resource promotion page further displays a download control of the application, and the method further comprises:

14. The page display method of claim 1, wherein the reference resource is a marketing campaign for providing services, and the descriptive information is a participation control of the marketing campaign;

15. The page display method as recited in claim 1, wherein the method further comprises:

16. A page display device, the device comprising:

17. A terminal, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page display method of any one of claims 1 to 15.

18. A computer readable storage medium, which when executed by a processor of a terminal, causes the terminal to perform the page display method of any one of claims 1 to 15.