CN116416000A - Advertisement delivery service management method, device, terminal equipment and medium - Google Patents
Advertisement delivery service management method, device, terminal equipment and medium Download PDFInfo
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Abstract
The application is applicable to the technical field of network services, and particularly relates to a management method, a device, terminal equipment and a medium for advertisement delivery service. The method is applied to an advertisement delivery service system supporting a service interface, after a user logs in, a label, a crowd, a product type, a delivery scene and a delivery target selected by the user in the service interface are obtained, if the strategy generation mode selected by the user is detected to be an intelligent mode, a first delivery strategy is generated according to label data, crowd data, the product type, the delivery scene and the delivery target, advertisements are delivered, delivery feedback information of the advertisements is obtained in real time, after the advertisement delivery is completed, feedback images corresponding to the crowd are generated according to all the delivery feedback information, the delivery operation of the user on the advertisement delivery service system can be realized through the programmed management process, the time of the user operation can be effectively shortened, the advertisement delivery efficiency is improved, and the user experience can be effectively improved based on the visual operation of the service interface.
Description
Technical Field
The application is applicable to the technical field of network services, and particularly relates to a management method, a device, terminal equipment and a medium for advertisement delivery service.
Background
Currently, with the rise of the mobile internet, advertisement delivery by an internet method becomes a mainstream advertisement delivery method. Because the requirement of the clients on the advertisement delivery accuracy is higher and higher, the conventional indiscriminate delivery cannot meet the client demands, so that in order to improve the requirements of the clients, the clients are required to provide selection services, corresponding delivery strategies are created according to the selections of the clients, but the processes of collecting the client selections, generating the delivery strategies and delivering advertisements are longer, management is more chaotic, in the process, the clients cannot intuitively and timely observe the delivery strategies corresponding to the client selections, monitoring results in the delivery process and analysis results after the delivery are completed, the advertisement delivery efficiency is influenced, and the client experience is poor. Therefore, how to provide programmatic management for advertisement delivery services to improve advertisement delivery efficiency is a highly desirable problem.
Disclosure of Invention
In view of this, the embodiments of the present application provide a method, an apparatus, a terminal device, and a medium for managing advertisement delivery service, so as to solve the problem of how to provide programmed management for advertisement delivery service to improve advertisement delivery efficiency.
In a first aspect, an embodiment of the present application provides a method for managing an advertisement delivery service, where the method is applied to an advertisement delivery service system, where the advertisement delivery service system includes a service layer before delivery, a policy center layer, a monitoring layer during delivery, and an analysis layer after delivery, and where the advertisement delivery service system is used to support a service interface, and the method includes:
after a user logs in the advertisement putting service system, the pre-putting service layer acquires a label and a crowd selected by the user in the service interface, and sends the label and the crowd to the strategy center layer;
the policy center layer acquires a product type, a delivery scene and a delivery target which are filled in a service interface by the user, and if the policy generation mode selected by the user is detected to be an intelligent mode, a first delivery policy is generated according to the tag data, the crowd data, the product type, the delivery scene and the delivery target;
after the user puts advertisements in the first putting strategy, the putting monitoring layer acquires the putting feedback information of the advertisements in real time;
after the advertisement is detected to be put, the post-putting analysis layer generates feedback images corresponding to the crowd according to all the putting feedback information in the putting process.
In a second aspect, an embodiment of the present application provides a management device for an advertisement delivery service, where the management device is applied to an advertisement delivery service system, the advertisement delivery service system includes a service layer before delivery, a policy center layer, a monitoring layer during delivery, and an analysis layer after delivery, and the advertisement delivery service system is used to support a service interface, and the management device includes:
the pre-casting service module is used for acquiring a label and a crowd selected by a user in the service interface by the pre-casting service layer after the user logs in the advertisement putting service system, and sending the label and the crowd to the strategy center layer;
the strategy center module is used for acquiring a product type, a delivery scene and a delivery target which are filled in a service interface by the user through the strategy center layer, and if the strategy generation mode selected by the user is detected to be an intelligent mode, generating a first delivery strategy according to the label data, the crowd data, the product type, the delivery scene and the delivery target;
the medium monitoring module is used for acquiring the medium feedback information of the advertisement in real time after the user puts the advertisement by the first putting strategy;
And the post-casting analysis module is used for generating feedback portraits corresponding to the crowd according to all casting feedback information in the casting process after the completion of the advertisement casting is detected.
In a third aspect, an embodiment of the present application provides a terminal device, where the terminal device includes a processor, a memory, and a computer program stored in the memory and executable on the processor, where the processor implements the management method according to the first aspect when executing the computer program.
In a fourth aspect, embodiments of the present application provide a computer-readable storage medium storing a computer program that, when executed by a processor, implements the management method according to the first aspect.
Compared with the prior art, the embodiment of the application has the beneficial effects that: the method is applied to an advertisement delivery service system, and comprises a pre-delivery service layer, a strategy center layer, a middle-delivery monitoring layer and a post-delivery analysis layer, wherein the advertisement delivery service system is used for supporting a service interface, after a user logs in the advertisement delivery service system, the pre-delivery service layer obtains labels and people selected by the user in the service interface and sends the labels and the people to the strategy center layer, the strategy center layer obtains product types, delivery scenes and delivery targets filled in the service interface by the user, if the strategy generation mode selected by the user is detected to be an intelligent mode, a first delivery strategy is generated according to the label data, the crowd data, the product types, the delivery scenes and the delivery targets, after the user delivers advertisements by the first delivery strategy, the middle-delivery monitoring layer obtains delivery feedback information of the advertisements in real time, after the user is detected to finish the advertisement delivery, the post-delivery analysis layer generates feedback images corresponding to the crowd according to all delivery feedback information in the delivery process, the user operation on the advertisement delivery service system can be realized through the programmed management process, the user operation time can be effectively shortened, the advertisement delivery efficiency can be improved, and the user experience can be effectively improved based on the visual operation of the service interface.
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In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required for the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic view of an application environment of a method for managing an advertisement delivery service according to an embodiment of the present application;
FIG. 2 is a flowchart of a method for managing an advertisement delivery service according to a second embodiment of the present disclosure;
FIG. 3 is a flowchart of a method for managing an advertisement delivery service according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of a management device for advertisement delivery service according to a fourth embodiment of the present application;
fig. 5 is a schematic structural diagram of a terminal device provided in a fifth embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system configurations, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It should be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes such combinations.
As used in this specification and the appended claims, the term "if" may be interpreted as "when..once" or "in response to a determination" or "in response to detection" depending on the context. Similarly, the phrase "if a determination" or "if a [ described condition or event ] is detected" may be interpreted in the context of meaning "upon determination" or "in response to determination" or "upon detection of a [ described condition or event ]" or "in response to detection of a [ described condition or event ]".
In addition, in the description of the present application and the appended claims, the terms "first," "second," "third," and the like are used merely to distinguish between descriptions and are not to be construed as indicating or implying relative importance.
Reference in the specification to "one embodiment" or "some embodiments" or the like means that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiments of the application. Thus, appearances of the phrases "in one embodiment," "in some embodiments," "in other embodiments," and the like in the specification are not necessarily all referring to the same embodiment, but mean "one or more but not all embodiments" unless expressly specified otherwise. The terms "comprising," "including," "having," and variations thereof mean "including but not limited to," unless expressly specified otherwise.
It should be understood that the sequence numbers of the steps in the following embodiments do not mean the order of execution, and the execution order of the processes should be determined by the functions and the internal logic, and should not constitute any limitation on the implementation process of the embodiments of the present application.
In order to illustrate the technical solution of the present application, the following description is made by specific examples.
The method for managing advertisement delivery service provided in the first embodiment of the present application may be applied in an application environment as shown in fig. 1, where a client communicates with a server. The client includes, but is not limited to, a handheld computer, a desktop computer, a notebook computer, an ultra-mobile personal computer (UMPC), a netbook, a cloud terminal, a personal digital assistant (personal digital assistant, PDA), and other terminal devices. The server may be implemented by a stand-alone server or a server cluster formed by a plurality of servers.
Referring to fig. 2, a flow chart of a management method of advertisement delivery service provided in a second embodiment of the present application is shown, where the above management method is applied to an advertisement delivery service system, and the advertisement delivery service system may rely on a server in fig. 1, and a terminal device corresponding to the server is connected to an advertisement playing device, so as to deliver an advertisement to the advertisement playing device, and obtain feedback of the advertisement playing device. The terminal equipment is connected with the client to provide a service interface supported by the advertisement delivery service system for the client to collect information selected by a user of the client in the service interface, wherein the advertisement delivery service system comprises a pre-delivery service layer, a strategy center layer, a monitoring layer and a post-delivery analysis layer. As shown in fig. 2, the management method may include the steps of:
step S201, after the user logs in the advertisement putting service system, the pre-putting service layer acquires the labels and the crowd selected by the user in the service interface and sends the labels and the crowd to the strategy center layer.
In the application, the terminal device is connected with the client and the advertisement playing device, wherein the advertisement delivery service system provides a service interface for the client, a user of the client performs login operation in a login page of the service interface, and the login operation can be operations of filling in an account password, a password or a secret key and the like.
After the login is successful, the service interface enters a functional page from the login page, and a pre-delivery service layer of the advertisement delivery service system is used for supporting the functional page and comprises a corresponding selection functional area for the functional page, a user can select preset labels, crowds and the like in the selection functional area, and the pre-delivery service layer can acquire data of the labels, the crowds and the like selected by the user and send the data to a strategy center layer. Further, after the user selects the data such as the label and the crowd, the user needs to confirm, and after confirmation, the service layer before throwing sends the data to the policy center layer.
In one embodiment, the client of the user connects to the terminal device through the ngnix proxy service, so that after operations such as service interface selection or filling, the operation information is sent to the terminal device.
Optionally, after the user logs in the advertisement delivery service system, the method further comprises:
the service layer before throwing obtains the number of advertisements which are thrown by the advertisement throwing service system currently and feeds back information of each advertisement;
and generating liveness data of the advertisement putting service system according to the advertisement number and the feedback information of each advertisement, and displaying the liveness data in the service interface.
In order to enable the user to know the advertisement delivery service system so as to transfer the flow value of the system, the number of the advertisements delivered by the system and the feedback information of each advertisement can be obtained in real time, and the activity degree data of the system can be generated and displayed in a service interface after the user logs in. For example, active behavior may refer to the ability to communicate the value of the system to a user from the power-on rate, the duration of the power-on, the number of days of viewing, etc., in response to the activity of the user of the system.
In addition, the flow value of the system is transmitted through the data indexes, and the system further comprises the following indexes:
industry contrast: and acquiring equipment activity data (Zhou Jun viewing days, on-demand user ratio and the like) of the third-party research institution, and comparing and analyzing the difference between industries.
Growth of delivery scale and preference of industry delivery: the indexes such as full-media budget allocation, advertisement delivery scale, three-terminal cost performance and the like reflect the visibility and the value delivered to the main side of the brand, and the importance and the value are improved year by year.
Preference of regional, periodic, frequency dimensions: the release period, frequency control and region release preference in the release history of the industry assist the brand owner in knowing the overall release preference of the industry and support the brand owner to formulate strategies.
Displaying a high-quality throwing crowd pack: crowd-sourced magnitude and duty ratio embody the breadth and the depth that accurate label of system covered, and the trend of growing reflects crowd quality and is continuously promoting, and crowd list core demonstrates its magnitude and effect index, and effect index mainly goes out through crowd's input effect conversion calculation.
Step S202, a policy center layer obtains a product type, a delivery scene and a delivery target filled in a service interface by a user, and if the policy generation mode selected by the user is detected to be an intelligent mode, a first delivery policy is generated according to tag data, crowd data, the product type, the delivery scene and the delivery target, and the first delivery policy is displayed on the service interface.
In the application, after the user selects the data such as the labels and the crowd, the user needs to select the corresponding information such as the product type, the delivery scene, the delivery target and the like in the service interface, and the information influences the generation of the delivery strategy. The policy center layer is also used for supporting the functional page, and provides a corresponding filling functional area for the functional page, and a user can input data such as product types, putting scenes, putting targets and the like in the filling selection functional area.
After the user completes filling, the selected strategy generation mode comprises an intelligent mode, a custom mode, a manual mode and the like, and if the strategy generation mode selected by the user is detected to be the intelligent mode, the first delivery strategy is automatically generated according to the data selected and filled by the user. Further, the policy center layer is connected with a corresponding database, mapping relations between a plurality of delivery policies and policy features are stored in the database, corresponding policy features can be generated according to the data selected and filled by the user, the policy features are matched with the existing policy features in the database, and the delivery policy corresponding to the matched existing policy features is determined to be a first delivery policy. Further, before feature extraction is performed on the data filled in by the user, intelligent recognition is performed on the filled-in data, a target sentence is determined, and then the features of the target sentence are extracted to be the features of the filled-in data.
After the policy center layer generates the first release policy, the first release policy is displayed on the service interface, specifically, the policy center layer supports a display area in the service interface, and the first release policy is displayed in the display area.
Optionally, after the policy center layer obtains the product type, the delivery scene and the delivery target filled in the service interface by the user, the policy center layer further includes:
acquiring a strategy generation mode selected by a user in a service interface;
if the strategy generation mode is an artificial mode, sending the label data, the crowd data, the product type, the release scene and the release target to the background;
and acquiring a second delivery strategy fed back by the background, and displaying the second delivery strategy on the service interface.
When the strategy generation mode selected by the user is a manual mode, the terminal equipment sends the tag data, the crowd data, the product type, the delivery scene and the delivery target to the background, the background personnel gives a corresponding delivery strategy (namely a second delivery strategy) after receiving the part of data, and then the delivery strategy is fed back to a strategy center layer of the terminal equipment, and the strategy center layer displays the delivery strategy in a supported display area so that the user can view the delivery strategy. Further, the user may confirm that the advertisement was placed using the placement strategy after viewing, or the user may modify the placement strategy after viewing, and place the advertisement using the modified placement strategy.
Optionally, after the policy center layer obtains the product type, the delivery scene and the delivery target filled in the service interface by the user, the policy center layer further includes:
acquiring a strategy generation mode selected by a user in a service interface;
if the strategy generation mode is a self-defining mode, generating a self-defining acquisition item according to the product type, the delivery scene and the delivery target, and acquiring self-defining data;
and generating a third delivery strategy according to the label data, the crowd data and the custom data, and displaying the third delivery strategy on the service interface.
When the policy generation mode selected by the user is a custom mode, a custom acquisition item is generated according to the product type, the delivery scene and the delivery target, the custom acquisition item is a preset input box for acquiring data of the custom item, and after the user inputs the data in the input box, the user can acquire the input data of the custom item, for example, the custom acquisition item comprises a delivery period item, the number of delivery devices, the condition of delivery crowd and the like.
And combining the label data, the crowd data and the custom data to obtain a third release strategy, and displaying the release strategy in a supported display area by a strategy center layer, so that a user can view the release strategy. Further, the user may confirm that the advertisement was placed using the placement strategy after viewing, or the user may modify the placement strategy after viewing, and place the advertisement using the modified placement strategy.
In one embodiment, if the user is not satisfied with the delivery strategy after viewing, the user-defined data in the collection item can be modified, the original delivery strategy is invalidated, a new delivery strategy is generated, and then advertisement delivery is performed.
In step S203, after the user puts the advertisement in the first putting policy, the putting monitoring layer acquires the putting feedback information of the advertisement in real time.
In the application, the terminal equipment is connected with the advertisement playing equipment to send corresponding advertisements to the advertisement playing equipment, and the first throwing strategy can screen the advertisement playing equipment, so that final equipment is determined, and then the advertisements provided by the user are sent to the final equipment, so that target throwing is realized.
In the advertisement putting process, the putting monitoring layer can acquire playing information on the advertisement playing equipment in real time, such as playing time length, whether playing is interrupted or not, and the like, statistics is carried out on the playing information, a statistical result is used as the putting feedback information of the advertisement, and the part of information can reflect the operation of people faced by the advertisement playing equipment.
In one embodiment, advertisement delivery is realized by calling an http interface of the advertisement delivery system, and data monitoring is realized in the advertisement delivery process by calling the http interface of the advertisement delivery system according to the delivery order number of a user to acquire index data such as exposure trend, clicking trend and the like of the order.
Optionally, after the in-flight monitoring layer acquires the in-flight feedback information of the advertisement in real time, the method further includes:
the feedback information of the throwing is displayed in real time on a service interface;
when the user is detected to modify the first delivery strategy, suspending advertisement delivery, and acquiring modification information aiming at the first delivery strategy to obtain a modified first delivery strategy;
and putting the advertisement according to the modified first putting strategy.
The in-service monitoring layer supports a display area in the service interface, and in-service feedback information is displayed in the display area to realize visual monitoring. If the user is not satisfied with the displayed delivery feedback information, i.e. the ideal advertising effect is not achieved, the first delivery strategy can be modified in time, then the modified first delivery strategy is used for advertising delivery, the delivery feedback information is acquired, displayed and the like until the advertising delivery is completed, and the advertising delivery is completed, such as expiration of the advertising delivery, exhaustion of the advertising delivery duration and the like.
And step S204, after the completion of advertisement delivery is detected, the post-delivery analysis layer generates feedback images corresponding to the crowd according to all delivery feedback information in the delivery process.
In the application, in order to provide complete advertisement putting service for users, the whole process of user insight advertisement putting is realized, all the putting feedback information in the putting process is counted after the advertisement putting is completed, and feedback portraits corresponding to the putting crowd selected by the users are generated, wherein the feedback portraits can reflect information such as the watched duration of the advertisement, the watched rate of the advertisement, the characteristics of the watched advertisement crowd and the like.
In one embodiment, the advertisement delivery service system is developed based on jeeck, so that functions of the pre-delivery service layer, the strategy center layer, the centering monitoring layer and the post-delivery analysis layer are realized, transparency of the advertisement delivery process to a user is realized, all links before, during and after delivery are opened, the user grasps all delivery information, and through the program automation process, the user can place a bill by one key, and the manual service link is simplified, so that the efficiency is improved.
Optionally, after the post-delivery analysis layer generates the feedback portrait corresponding to the crowd according to all the delivery feedback information in the delivery process, the post-delivery analysis layer further comprises:
and displaying the feedback images corresponding to the crowd on a service interface.
The feedback portrait is displayed, specifically, a display area is supported in a service interface by a post-casting analysis layer, and the feedback portrait is displayed in the display area.
The method and the system are applied to an advertisement delivery service system, the advertisement delivery service system comprises a pre-delivery service layer, a strategy center layer, a middle-delivery monitoring layer and a post-delivery analysis layer, the advertisement delivery service system is used for supporting a service interface, after a user logs in the advertisement delivery service system, the pre-delivery service layer obtains labels and people selected by the user in the service interface and sends the labels and the people to the strategy center layer, the strategy center layer obtains product types, delivery scenes and delivery targets filled in the service interface by the user, if the strategy generation mode selected by the user is detected to be an intelligent mode, a first delivery strategy is generated according to label data, crowd data, product types, delivery scenes and delivery targets, after the user delivers advertisements according to the first delivery strategy, the post-delivery analysis layer obtains delivery feedback information of the advertisements in real time, after the user detects that the advertisement delivery is finished, the post-delivery analysis layer generates corresponding portraits according to all delivery feedback information in the delivery process, the user operation on the advertisement delivery service system can be realized through the programmed management process, the time of the user operation can be effectively shortened, the advertisement delivery efficiency is improved, and the user experience can be effectively improved based on the visual operation of the service interface.
Referring to fig. 3, a flowchart of a method for managing an advertisement delivery service according to a third embodiment of the present application is shown in fig. 3, where the method may include the following steps:
step S301, after a user logs in the advertisement putting service system, a pre-putting service layer acquires labels and crowds selected by the user in a service interface and sends the labels and crowds to a strategy center layer.
In step S302, the policy center layer obtains the product type, the delivery scene and the delivery target filled in the service interface by the user, and if the policy generation mode selected by the user is detected to be an intelligent mode, generates a first delivery policy according to the tag data, the crowd data, the product type, the delivery scene and the delivery target, and displays the first delivery policy on the service interface.
Step S303, after the user puts the advertisement in the first putting strategy, the putting monitoring layer acquires the putting feedback information of the advertisement in real time.
The content of steps S301 to S303 is the same as that of steps S201 to S203, and reference may be made to the descriptions of steps S201 to S203, which are not repeated here.
Step S304, after the completion of advertisement delivery is detected, all delivery feedback information in the delivery process is sent to the background.
After the completion of advertisement delivery is detected, the terminal equipment packages all delivery feedback information acquired in real time by the delivery monitoring layer and sends a packaged file to the background. The background personnel receives the information, then carries out manual analysis, compiles an analysis report, forms a detailed analysis report for the advertising process, and then feeds back the detailed analysis report to the terminal equipment.
Step S305, a detailed analysis report fed back by the background is obtained, and a report trigger item is generated on a service interface.
After acquiring the detailed analysis report fed back by the background, the terminal device generates a report trigger item on the service interface of the corresponding user, wherein the report trigger item can be a trigger button suspended in the service interface or a trigger button at a preset trigger position of the service interface. Further, if there is a trigger button in the service interface, the trigger button is in a non-triggerable state, i.e. does not respond after triggering, when the detailed analysis report is acquired, the trigger button is updated to a triggerable state, i.e. the detailed analysis report is displayed after triggering, and the updating is to generate a report trigger item in the service interface.
Step S306, after detecting the user triggering report triggering item, the detailed analysis report is displayed in the service interface.
The detailed analysis report may be presented in a pop-up box in which the detailed analysis report is presented in a preset format.
In the embodiment of the application, all the delivery feedback information in the advertisement delivery process is collected by the background, and is analyzed by professional analysts to obtain corresponding analysis reports, and the analysis reports are sent to the user, so that additional analysis service of advertisement delivery is realized, and user experience is improved.
Fig. 4 shows a block diagram of a management apparatus for advertisement delivery service according to a fourth embodiment of the present application, where the management apparatus is applied to an advertisement delivery service system, and the advertisement delivery service system may rely on a server in fig. 1, and a terminal device corresponding to the server is connected to an advertisement playing device, so as to deliver an advertisement to the advertisement playing device and obtain feedback of the advertisement playing device. The terminal equipment is connected with the client to provide a service interface supported by the advertisement delivery service system for the client to collect information selected by a user of the client in the service interface, wherein the advertisement delivery service system comprises a pre-delivery service layer, a strategy center layer, a monitoring layer and a post-delivery analysis layer. For convenience of explanation, only portions relevant to the embodiments of the present application are shown.
Referring to fig. 4, the management apparatus includes:
the front service module 41 is configured to, after a user logs in the advertisement delivery service system, obtain a label and a crowd selected by the user in a service interface, and send the label and the crowd to the policy center layer;
the policy center module 42 is configured to obtain a product type, a delivery scene, and a delivery target filled in the service interface by the user, and if it is detected that the policy generation mode selected by the user is an intelligent mode, generate a first delivery policy according to the tag data, the crowd data, the product type, the delivery scene, and the delivery target;
the centering monitoring module 43 is configured to obtain, in real time, advertisement delivery feedback information of the advertisement by the centering monitoring layer after the user delivers the advertisement in the first delivery strategy;
and the post-casting analysis module 44 is used for generating feedback images corresponding to the crowd according to all casting feedback information in the casting process by the post-casting analysis layer after the completion of advertisement casting is detected.
Optionally, the management device further includes:
the feedback information display module is used for displaying the throwing feedback information on the service interface in real time after the throwing monitoring layer acquires the throwing feedback information of the advertisement in real time;
The delivery strategy modification module is used for suspending advertisement delivery when detecting that a user modifies the first delivery strategy, and acquiring modification information aiming at the first delivery strategy to obtain a modified first delivery strategy;
and the advertisement delivery module is used for delivering the advertisement according to the modified first delivery strategy.
Optionally, the management device further includes:
the first mode acquisition module is used for acquiring a strategy generation mode selected by a user in the service interface after the strategy center layer acquires the product type, the delivery scene and the delivery target filled in the service interface by the user;
the selection data transmission module is used for transmitting the tag data, the crowd data, the product type, the delivery scene and the delivery target to the background if the strategy generation mode is an artificial mode;
the first strategy display module is used for acquiring a second release strategy fed back by the background and displaying the second release strategy on the service interface.
Optionally, the management device further includes:
the second mode acquisition module is used for acquiring a strategy generation mode selected by a user in the service interface after the strategy center layer acquires the product type, the delivery scene and the delivery target filled in the service interface by the user;
The custom data acquisition module is used for generating custom acquisition items according to the product types, the delivery scenes and the delivery targets and acquiring custom data;
the second strategy display module is used for generating a third release strategy according to the label data, the crowd data and the custom data and displaying the third release strategy on the service interface.
Optionally, the management device further includes:
the statistical information acquisition module is used for acquiring the number of advertisements which are currently put by using the advertisement putting service system and the feedback information of each advertisement by the service layer before putting after the user logs in the advertisement putting service system;
and the statistical information display module is used for generating the activity degree data of the advertisement putting service system according to the advertisement number and the feedback information of each advertisement, and displaying the activity degree data in the service interface.
Optionally, the management device further includes:
the feedback information sending module is used for sending all the throwing feedback information in the throwing process to the background after the completion of advertisement throwing is detected;
the trigger item generation module is used for acquiring a detailed analysis report fed back by the background and generating a report trigger item on the service interface;
And the analysis report display module is used for displaying the detailed analysis report in the service interface after detecting the user trigger report trigger item.
Optionally, the management device further includes:
and the feedback image display module is used for displaying the feedback images corresponding to the crowd on the service interface after the post-casting analysis layer generates the feedback images corresponding to the crowd according to all the casting feedback information in the casting process.
It should be noted that, because the content of information interaction and execution process between the modules is based on the same concept as the method embodiment of the present application, specific functions and technical effects thereof may be referred to in the method embodiment section, and details are not repeated herein.
Fig. 5 is a schematic structural diagram of a terminal device provided in a fifth embodiment of the present application. As shown in fig. 5, the terminal device of this embodiment includes: at least one processor (only one shown in fig. 5), a memory, and a computer program stored in the memory and executable on the at least one processor, the processor implementing the steps in any of the various management method embodiments described above when the computer program is executed.
The terminal device may include, but is not limited to, a processor, a memory. It will be appreciated by those skilled in the art that fig. 5 is merely an example of a terminal device and is not limiting of the terminal device, and that the terminal device may comprise more or less components than shown, or may combine some components, or different components, e.g. may further comprise a network interface, a display screen, an input device, etc.
The processor may be a CPU, but may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory includes a readable storage medium, an internal memory, etc., where the internal memory may be a memory of the terminal device, and the internal memory provides an environment for the operation of an operating system and computer readable instructions in the readable storage medium. The readable storage medium may be a hard disk of the terminal device, and in other embodiments may be an external storage device of the terminal device, for example, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash Card (Flash Card), etc. that are provided on the terminal device. Further, the memory may also include both an internal storage unit of the terminal device and an external storage device. The memory is used to store an operating system, application programs, boot loader (BootLoader), data, and other programs such as program codes of computer programs, and the like. The memory may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions. The functional units and modules in the embodiment may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit, where the integrated units may be implemented in a form of hardware or a form of a software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working process of the units and modules in the above device may refer to the corresponding process in the foregoing method embodiment, which is not described herein again. The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the present application implements all or part of the flow of the method of the above-described embodiments, and may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, where the computer program, when executed by a processor, may implement the steps of the method embodiments described above. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, executable files or in some intermediate form, etc. The computer readable medium may include at least: any entity or device capable of carrying computer program code, a recording medium, a computer Memory, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), an electrical carrier signal, a telecommunications signal, and a software distribution medium. Such as a U-disk, removable hard disk, magnetic or optical disk, etc. In some jurisdictions, computer readable media may not be electrical carrier signals and telecommunications signals in accordance with legislation and patent practice.
The implementation of all or part of the flow of the method in the foregoing embodiment may also be implemented by a computer program product, which when executed on a terminal device, causes the terminal device to implement the steps in the foregoing method embodiment.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and in part, not described or illustrated in any particular embodiment, reference is made to the related descriptions of other embodiments.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other manners. For example, the apparatus/terminal device embodiments described above are merely illustrative, e.g., the division of modules or units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection via interfaces, devices or units, which may be in electrical, mechanical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
The above embodiments are only for illustrating the technical solution of the present application, and are not limiting thereof; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.
Claims (10)
1. The management method of the advertisement putting service is characterized in that the management method is applied to an advertisement putting service system, the advertisement putting service system comprises a before-putting service layer, a strategy center layer, a in-putting monitoring layer and a after-putting analysis layer, the advertisement putting service system is used for supporting a service interface, and the management method comprises the following steps:
After a user logs in the advertisement putting service system, the pre-putting service layer acquires a label and a crowd selected by the user in the service interface, and sends the label and the crowd to the strategy center layer;
the policy center layer obtains a product type, a delivery scene and a delivery target which are filled in a service interface by the user, and if the policy generation mode selected by the user is detected to be an intelligent mode, a first delivery policy is generated according to the tag data, the crowd data, the product type, the delivery scene and the delivery target, and the first delivery policy is displayed on the service interface;
after the user puts advertisements in the first putting strategy, the putting monitoring layer acquires the putting feedback information of the advertisements in real time;
after the advertisement is detected to be put, the post-putting analysis layer generates feedback images corresponding to the crowd according to all the putting feedback information in the putting process.
2. The method of claim 1, further comprising, after the bid monitoring layer obtains the bid feedback information for the advertisement in real time:
Displaying the release feedback information on the service interface in real time;
when the user is detected to modify the first delivery strategy, suspending the advertisement delivery, and acquiring modification information aiming at the first delivery strategy to obtain a modified first delivery strategy;
and putting the advertisement according to the modified first putting strategy.
3. The method of claim 1, wherein after the policy center layer obtains the product type, the delivery scenario, and the delivery target filled in the service interface by the user, the method further comprises:
acquiring a strategy generation mode selected by the user in the service interface;
if the strategy generation mode is an artificial mode, the label data, the crowd data, the product type, the release scene and the release target are sent to a background;
and acquiring a second delivery strategy fed back by the background, and displaying the second delivery strategy on the service interface.
4. The method of claim 1, wherein after the policy center layer obtains the product type, the delivery scenario, and the delivery target filled in the service interface by the user, the method further comprises:
Acquiring a strategy generation mode selected by the user in the service interface;
if the strategy generation mode is a self-defining mode, generating a self-defining acquisition item according to the product type, the delivery scene and the delivery target, and acquiring self-defining data;
and generating a third delivery strategy according to the label data, the crowd data and the custom data, and displaying the third delivery strategy on a service interface.
5. The method of managing of claim 1, further comprising, after a user logs into the advertising serving system:
the pre-casting service layer obtains the number of advertisements currently cast by the advertisement casting service system and the feedback information of each advertisement;
and generating liveness data of the advertisement putting service system according to the advertisement number and the feedback information of each advertisement, and displaying the liveness data in the service interface.
6. The method of managing according to any one of claims 1 to 5, characterized by further comprising, after detecting that the advertisement delivery is completed:
transmitting all the throwing feedback information in the throwing process to the background;
Acquiring a detailed analysis report fed back by the background, and generating a report triggering item on the service interface;
and after detecting that the user triggers the report triggering item, displaying the detailed analysis report in the service interface.
7. The method according to claim 6, wherein after the post-delivery analysis layer generates the feedback portraits corresponding to the crowd according to all the delivery feedback information in the delivery process, the method further comprises:
and displaying the feedback images corresponding to the crowd on the service interface.
8. The utility model provides a management device of advertisement delivery service, its characterized in that, management device is applied to advertisement delivery service system, advertisement delivery service system includes before throwing service layer, policy center layer, throws monitoring layer and throws back analysis layer, advertisement delivery service system is used for supporting the service interface, management device includes:
the pre-casting service module is used for acquiring a label and a crowd selected by a user in the service interface by the pre-casting service layer after the user logs in the advertisement putting service system, and sending the label and the crowd to the strategy center layer;
The strategy center module is used for acquiring a product type, a delivery scene and a delivery target which are filled in a service interface by the user through the strategy center layer, and if the strategy generation mode selected by the user is detected to be an intelligent mode, generating a first delivery strategy according to the label data, the crowd data, the product type, the delivery scene and the delivery target;
the medium monitoring module is used for acquiring the medium feedback information of the advertisement in real time after the user puts the advertisement by the first putting strategy;
and the post-casting analysis module is used for generating feedback portraits corresponding to the crowd according to all casting feedback information in the casting process after the completion of the advertisement casting is detected.
9. A terminal device, characterized in that it comprises a processor, a memory and a computer program stored in the memory and executable on the processor, which processor implements the management method according to any of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium storing a computer program, characterized in that the computer program, when executed by a processor, implements the management method according to any one of claims 1 to 7.
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| CN117422502A (en) * | 2023-10-26 | 2024-01-19 | 广州渠道无忧网络技术服务有限公司 | Advertisement delivery consumption data processing method, system, equipment and storage medium |
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| CN117422502A (en) * | 2023-10-26 | 2024-01-19 | 广州渠道无忧网络技术服务有限公司 | Advertisement delivery consumption data processing method, system, equipment and storage medium |
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