CN107784504B - Method for generating return visit event of client and terminal equipment - Google Patents
Method for generating return visit event of client and terminal equipment Download PDFInfo
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Abstract
The invention provides a method for generating a return visit event of a client and a terminal device, which are suitable for the technical field of communication, and the method comprises the following steps: acquiring each control triggered by a user in a page based on a buried point code preset in the page; generating a user operation sequence according to the triggering sequence of each control; acquiring a standard operation sequence matched with a user operation sequence; comparing the user operation sequence with the standard operation sequence to detect whether each control in the standard operation sequence appears in the user operation sequence in sequence; and if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event. According to the invention, by generating the client return visit event, the return visit of the user is realized, the potential client can be timely tracked and saved in the subsequent return visit process, and the loss rate of the client is reduced.
Description
Technical Field
The invention belongs to the technical field of communication, and particularly relates to a method for generating a client return visit event and terminal equipment.
Background
With the rapid development of internet technology, the financial market is gradually expanded in the internet, and thus, users are also gradually keen in purchasing various financial products in the internet. Generally, the purchasing operation flow of financial products is complex and tedious, and for example, the purchasing operation flow may involve a plurality of links such as user registration, identity authentication, user login, bank card binding, click purchase, and the like. Therefore, in the process of purchasing financial products on a webpage, if objective problems such as unstable network or unfamiliarity with operation steps of the user and the like occur, and the user cannot complete the whole purchasing operation process, the phenomenon that the user gives up purchasing products in midway often occurs. For the financial product provider, although the provider may periodically return visits to each customer on the collected list, and further know whether the customer has an intention to buy the financial product recently and whether online shopping has failed recently, such return visits are unpredictable, and it is difficult to quickly and accurately locate the customer who has abandoned the purchased product, so that potential online shopping customers cannot be saved in time, thereby causing a great deal of customer loss.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method for generating a return visit event of a client and a terminal device, so as to solve the problem in the prior art that a loss rate of the client is high due to a potential online shopping client being unable to be saved in time.
A first aspect of an embodiment of the present invention provides a method for generating a return visit event of a client, including:
acquiring each control triggered by a user in a page based on a buried point code preset in the page;
generating a user operation sequence according to the triggering sequence of each control;
acquiring a standard operation sequence matched with the user operation sequence;
comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence;
and if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event.
A second aspect of the embodiments of the present invention provides a device for generating a return visit event of a client, including:
the first obtaining unit is used for obtaining each control triggered by a user in a page based on a buried point code preset in the page;
the operation sequence generating unit is used for generating a user operation sequence according to the triggering sequence of each control;
the second acquisition unit is used for acquiring a standard operation sequence matched with the user operation sequence;
the operation sequence comparison unit is used for comparing the user operation sequence with a standard operation sequence so as to detect whether each control in the standard operation sequence appears in the user operation sequence in sequence;
and the return visit event generating unit is used for acquiring a login account of the user and generating a client return visit event based on the login account if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, so as to return visit to the user based on the client return visit event.
A third aspect of the embodiments of the present invention provides a terminal device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the following steps when executing the computer program:
acquiring each control triggered by a user in a page based on a buried point code preset in the page;
generating a user operation sequence according to the triggering sequence of each control;
acquiring a standard operation sequence matched with the user operation sequence;
comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence;
if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account;
and performing return visit on the user based on the client return visit event.
A fourth aspect of embodiments of the present invention provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of:
acquiring each control triggered by a user in a page based on a buried point code preset in the page;
generating a user operation sequence according to the triggering sequence of each control;
acquiring a standard operation sequence matched with the user operation sequence;
comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence;
and if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event.
In the embodiment of the invention, each control triggered by a user in the page can be obtained through the embedded point code preset in the page; the triggering sequence of each control can reflect the operation progress of the user in the process of purchasing financial products, so that whether the purchasing operation process of the user is normally completed or not can be known by comparing the user operation sequence with the standard operation sequence; if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, the interruption of the purchasing operation process of the user is indicated, so that the user can be revisited by generating a client revisiting event, the potential online purchasing clients can be timely tracked and saved in the subsequent revisiting process, and the loss rate of the clients is reduced.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a flowchart of an implementation of a method for generating a return visit event of a client according to an embodiment of the present invention;
fig. 2 is a flowchart of a specific implementation of the method S103 for generating a return visit event of a client according to an embodiment of the present invention;
FIG. 3 is a flowchart of an implementation of a method for generating a return visit event of a client according to another embodiment of the present invention;
fig. 4 is a flowchart illustrating a specific implementation of the method S109 for generating a return visit event according to another embodiment of the present invention;
FIG. 5 is a flowchart illustrating an implementation of a method for generating a return visit event of a client according to another embodiment of the present invention;
fig. 6 is a block diagram of a device for generating a return visit event of a client according to an embodiment of the present invention;
fig. 7 is a block diagram of a client return visit event generation apparatus according to another embodiment of the present invention;
fig. 8 is a block diagram of a client return visit event generation apparatus according to another embodiment of the present invention;
fig. 9 is a schematic diagram of a terminal device according to an embodiment of the present invention.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.
In order to explain the technical means of the present invention, the following description will be given by way of specific examples.
Fig. 1 shows an implementation flow of a method for generating a return visit event of a customer according to an embodiment of the present invention, where the method flow includes steps S101 to S106. The specific implementation principle of each step is as follows.
S101: and acquiring each control triggered by a user in the page based on a buried point code preset in the page.
In the whole purchase operation flow of financial products, jumping among a plurality of web pages is generally required to be performed. And determining the purchasing operation progress of the user according to each control triggered by the user on the page related to the key link of the purchasing operation, so that the webpage needing to acquire the control operation record is subjected to point burying processing before the webpage is released.
When a user executes control selection operation in a page position where points are buried in advance, data are automatically sent to a background server through the pre-written codes of the buried points, and therefore collection of control operation records is achieved.
And according to the difference of the positions of the embedded point codes in each webpage and the difference of the control id numbers, the control operation records acquired by the background server are also different. By obtaining each control operation record corresponding to the same user and analyzing and processing each control operation record, each control triggered by the user in the page can be determined.
S102: and generating a user operation sequence according to the triggering sequence of each control.
In the embodiment of the invention, the control operation records of the user are collected within the preset time length, and the collection time of each control operation record is obtained when the control operation records are collected. And outputting the sequence of the acquisition time as the trigger sequence of the control corresponding to each control operation record, and sequencing the controls triggered by the same user according to the sequence relation of the trigger sequences. And generating a user operation sequence containing the control elements which are arranged in sequence.
According to the arrangement sequence of each control in the user operation sequence, the sequence of each control sequentially operated by the user in the whole page access process can be obtained, and therefore a specific operation process of the user is embodied.
For example, if each control in the user operation sequence is a member registration control, a user name input box, a password input box, an authentication code input box and a determination control in sequence, the specific operation flow of the user can be determined as "member registration-user name input-password input-authentication code input-determination".
S103: and acquiring a standard operation sequence matched with the user operation sequence.
The standard operation sequence contains all the controls which should be triggered by the user in sequence in the webpage operation process, and the standard operation sequence is used for providing reference for a normal webpage operation process. As the purchasing operation flows of different financial products are different, the controls which need to be triggered in turn are different.
In the embodiment of the invention, a plurality of standard operation sequences are preset, so that each purchasing operation process corresponds to one standard operation sequence.
According to the user operation sequence generated at the current moment, determining each standard operation sequence matched with the user operation sequence from a plurality of preset standard operation sequences, wherein the determination mode may be, for example: determining a control which is arranged most ahead in a user operation sequence; and determining the standard operation sequence with the first ordering as the control as the standard operation sequence matched with the user operation sequence.
In the embodiment of the present invention, the control in the first order in the standard operation sequence is generally used to trigger a new web page operation flow. For example, in the above example, the triggering of the member registration control is a first operation step in the member registration process, so that in the standard operation sequence corresponding to the member registration process, the first ordered control is the member registration control.
S104: and comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence appears in the user operation sequence in sequence.
And comparing the user operation sequence with the standard operation sequence, namely judging whether each control in the standard operation sequence exists in the user operation sequence or not, and whether the sequence of the controls appearing in the user operation sequence is the same as the sequence of the controls appearing in the standard operation sequence or not.
For example, if the standard operation sequence is { control 1, control 2, control 3, control 4, control 5}, and the user operation sequence is { control 6, control 7, control 1, control 2, control 3, control 4, control 5}, it may be determined that the controls in the standard operation sequence all appear in sequence in the user operation sequence. If the user operation sequence is { control 1, control 6, control 7, control 2, control 3}, it can be determined that the controls in the standard operation sequence do not sequentially appear in the user operation sequence because the controls 4 and 5 in the standard operation sequence do not appear in the user operation sequence.
S105: and if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event.
If the controls in the standard operation sequence do not sequentially appear in the user operation sequence, it is determined that the operation interruption occurs in the purchasing process when the user accesses the webpage, and therefore, a client return visit event related to the user is generated. In the process of purchasing financial products, a user logs in a personal account in a webpage, so that the acquired control operation record also carries the login account.
In the embodiment of the invention, the generated client return visit event is associated with the login account of the user. The client return visit event can be represented as a task to be processed, and is triggered when a task to be processed execution instruction sent by an agent staff of the financial product provider is received.
When the client return visit event is triggered, return visit to the operation interruption user is executed. The return visit modes include but are not limited to call return visit, short message return visit, email return visit, webpage survey questionnaire return visit, WeChat return visit and the like. In the return visit process, the user can be requested to obtain the operation interruption reason of the user, the purchasing intention of the financial products of the user, the user can be instructed to perform the purchasing operation on line, and the like.
In the embodiment of the invention, each control triggered by a user in the page can be obtained through the embedded point code preset in the page; the triggering sequence of each control can reflect the operation progress of the user in the process of purchasing financial products, so that whether the purchasing operation process of the user is normally completed or not can be known by comparing the user operation sequence with the standard operation sequence; if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, the interruption of the purchasing operation process of the user is indicated, so that the user can be revisited by generating a client revisiting event, the potential online purchasing clients can be timely tracked and saved in the subsequent revisiting process, and the loss rate of the clients is reduced.
As an embodiment of the present invention, as shown in fig. 2, the step S103 specifically includes:
s301: and respectively acquiring initial controls with the top sequence in each preset standard operation sequence.
In the standard operation sequence, the control with the first rank is taken as the initial control. Because there are a plurality of pre-stored standard operation sequences, and each standard operation sequence has one initial control, a plurality of initial controls can be obtained.
S302: and if the initial control exists in the user operation sequence, determining the standard operation sequence to which the initial control belongs as being matched with the user operation sequence.
And respectively judging whether each initial control exists in the user operation sequence. If a certain initial control exists in the user operation sequence, it indicates that when the user executes the control operation in the web page, a new web page operation flow is triggered, and the new web page operation flow is in a normally completed state, and the controls sequentially triggered by the user should be the same as the controls in the standard operation sequence to which the initial control belongs. Therefore, in order to compare the current user operation sequence with the standard operation sequence, the standard operation sequence to which the initial control belongs is determined as the standard operation sequence matching the user operation sequence, and thereafter, step S104 is performed.
The method and the device are suitable for the condition that the user triggers a plurality of webpage operation processes within the preset time length. For example, in the purchase operation flow of the financial product a, the user finds that the financial product a is not actually required by himself/herself, and interrupts the operation to restart the purchase operation flow of the financial product B. And if the standard operation sequence is matched according to the first control in the user operation sequence, only the standard operation sequence A corresponding to the purchase operation flow of the financial product A is matched. Through the standard operation sequence matching mode provided by the embodiment of the invention, the standard operation sequence A corresponding to the purchase operation flow of the financial product A and the standard operation sequence B corresponding to the purchase operation flow of the financial product B are obtained through matching. Based on a plurality of standard operation sequences, the interruption operation phenomenon of each purchase operation process of the user can be accurately judged, the problem that a certain purchase operation process is missed by a client return visit event is avoided, and the accurate generation of the client return visit event is ensured.
As an embodiment of the present invention, on the basis of the above-mentioned embodiments, the return visit process execution of the client return visit event is further defined. As shown in fig. 3, after S105, the method further includes:
s106: and when the client return visit event is triggered, acquiring a return visit channel corresponding to the breakpoint control according to the breakpoint control of the user operation sequence, wherein the breakpoint control represents a first control which is not sequentially appeared in the user operation sequence in the standard operation sequence.
In the embodiment of the invention, the client return visit event is triggered when a to-be-processed task execution instruction sent by an agent staff is received, and the adjustment can be carried out according to the preset trigger condition. For example, at the time a client return event is generated, the client return event is triggered directly.
When the client return visit event is triggered, in each standard operation sequence matched with the user operation sequence, whether the control elements arranged in sequence appear in the user operation sequence in the same arrangement sequence or not is detected. And when the control which does not sequentially appear in the user operation sequence in the first standard operation sequence is determined, outputting the control as a breakpoint control of the user operation sequence. It can be known that the breakpoint control represents a control that is not triggered by the user when the user has an operation interruption in the purchase operation flow.
For example, if 4 controls, i.e., controls 1, 2, 3, and 4, are sequentially arranged in the standard operation sequence, and only controls 1, 2, and 3 are sequentially present in the user operation sequence, the breakpoint control is control 4.
And acquiring different return visit channels of the return visit events of the clients according to the difference of the breakpoint controls. The return visit channel is a sending mode of return visit information, and includes but is not limited to WeChat, short message, microblog, webpage, email or telephone and the like.
S107: and obtaining return visit information based on the return visit channel.
Each return visit channel has corresponding return visit information, namely each return visit channel is preset with template information of a fixed character, a fixed picture and/or a fixed style. And obtaining the return visit information of the return visit channel according to the return visit channel of the client return visit event obtained in the step S601.
For example, if the return visit channel is a short message, the return visit information is "honored customer is good, in the process of purchasing financial product a, interrupted operation occurs in the link of verification code input, purchase is not successful, and asking whether online help is needed"; and if the return visit channel is WeChat, the return visit information is a course picture of the verification code input link.
S108: and acquiring a user channel account corresponding to the login account and the return visit channel in a preset information base.
When registering the login account number, the user inputs the contact way corresponding to each return visit channel, and the contact way corresponding to each return visit channel is the user channel account number. The login account of the user and the corresponding relation of each user channel account are stored in a preset information base.
And searching a plurality of user channel accounts corresponding to the login account in the information base, and screening out a user channel account of a specified return visit channel. The designated return access channel is the return access channel determined in S602.
For example, if the determined return visit channel is WeChat, the login account of the user A and the user channel account corresponding to the return visit channel are WeChat accounts of the user A.
S109: and sending the return visit information to the user channel account.
And sending the generated return visit information to the user channel account number through the determined return visit channel so that the user receives the return visit from the financial product provider and feeds back the operation suggestion of the user according to the return visit information.
In the embodiment of the invention, different return visit channels are selected to send the return visit information based on different breakpoint controls in the user operation sequence, so that different types of interruption operation problems in the purchase operation process can be solved in a most suitable mode, the success probability of return visit is improved, and the loss rate of customers is reduced.
As an embodiment of the present invention, fig. 4 shows a specific implementation flow of the method for generating a customer return visit event S109 provided by the embodiment of the present invention, which is detailed as follows:
s1091: and acquiring the characteristic data of the user.
In the embodiment of the invention, the characteristic data corresponding to the login account is acquired according to the login account of the user. The characteristic data of the user includes but is not limited to gender, age, income, work, interests, computer skills, financial product purchase records, financial product consumption types and the like of the user.
S1092: and determining gift giving information matched with the characteristic data through a preloaded gift rule model.
And inputting the characteristic data of the user into a pre-constructed gift rule model, analyzing and processing the characteristic data of the user, and outputting gift giving information matched with the characteristic data. The gift giving information is used to show the user a gift that he can be given when purchasing a financial product.
For example, if the user's interest is golf and the age is 25 years in the feature data, the gift-giving information that is output is a fashion style golf club.
S1093: and sending the return visit information carrying the gift giving information to the user channel account.
And adding the gift giving information into the generated template return visit information so as to inform the user how to purchase the financial products and gifts which can be attached when the financial products are purchased through the return visit information.
In the embodiment of the invention, the intelligent pushing of the gift giving information is realized by constructing the gift rule model in advance and matching the gift giving information according to the characteristic data of the user, the gift obtained by the user can meet the personal requirement, and the given gift has higher use value, so that the probability of purchasing financial and financial products by the user is improved. Based on the gift giving information carried by the return visit information, the probability of receiving the return visit by the user is improved, and therefore the success rate of the return visit is also improved.
As an embodiment of the present invention, as shown in fig. 5, before S109, the method further includes:
s110: within a preset time, if M pieces of return visit information identical to the login account and the return visit channel exist, deleting M-1 pieces of return visit information; wherein M is an integer greater than 1.
And generating a plurality of client return visit events based on a plurality of user operation sequences within a preset time length. Different return visit information can be generated when different client return visit events are triggered. Moreover, based on a plurality of breakpoint controls of one user operation sequence, a plurality of pieces of return visit information respectively corresponding to a plurality of return visit channels can be generated. Therefore, before the return visit information is sent to the user channel account every time, whether the return visit information with the same return visit channel and the same login account exists or not is judged within the preset time. If the number of the same return visit information of the login account and the return visit channel within the preset time length is greater than one, it indicates that for the same user, multiple pieces of return visit information may be received under one return visit channel, and therefore, in order to avoid excessive disturbance to the user within a short time, the same return visit information of the login account and the return visit channel is deleted, so that only one piece of return visit information is reserved, and for the piece of return visit information, the step S109 is executed.
In the embodiment of the invention, because the user may repeatedly execute the page refreshing and trigger the same control due to the unstable network in the process of webpage operation, if a plurality of user operation sequences are generated within the preset time length, the breakpoint controls of each user operation sequence are the same. By deleting the return visit information with the same login account number and the same return visit channel, the same return visit information can be prevented from being repeatedly sent to the same client, invalid transmission of the return visit information is avoided, and the condition that a large amount of return visit information causes harassment to the client is reduced.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
Fig. 6 shows a structural block diagram of a device for generating a return visit event of a client according to an embodiment of the present invention, which corresponds to the method for generating a return visit event of a client according to the foregoing embodiment, and for convenience of explanation, only the parts related to the embodiment of the present invention are shown.
Referring to fig. 6, the apparatus includes:
a first obtaining unit 601, configured to obtain, based on a buried point code preset in a page, each control triggered in the page by a user.
An operation sequence generating unit 602, configured to generate a user operation sequence according to the triggering sequence of each control.
A second obtaining unit 603, configured to obtain a standard operation sequence matching the user operation sequence.
An operation sequence comparison unit 604, configured to compare the user operation sequence with a standard operation sequence, so as to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence.
A return visit event generating unit 605, configured to, if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, obtain a login account of the user, and generate a client return visit event based on the login account, so as to return visit to the user based on the client return visit event.
Optionally, the second obtaining unit 603 includes:
and the first obtaining subunit is configured to obtain, in each preset standard operation sequence, each initial control sorted foremost respectively.
And the determining subunit is used for determining the standard operation sequence to which the initial control belongs as being matched with the user operation sequence if the initial control exists in the user operation sequence.
Optionally, as shown in fig. 7, the apparatus further includes:
a third obtaining unit 606, configured to, when the client return visit event is triggered, obtain, according to a breakpoint control of the user operation sequence, a return visit channel corresponding to the breakpoint control, where the breakpoint control represents a control that a first one of the standard operation sequences appears in the user operation sequence non-sequentially.
A fourth obtaining unit 607, configured to obtain return visit information based on the return visit channel.
A fifth obtaining unit 608, configured to obtain, in a preset information base, a user channel account corresponding to the login account and the return access channel.
A sending unit 609, configured to send the return visit information to the user channel account.
Optionally, the sending unit 609 includes:
and the second acquisition subunit is used for acquiring the characteristic data of the user.
And the determining subunit is used for determining the gift giving information matched with the characteristic data through a pre-loaded gift rule model.
And the sending subunit is configured to send the return visit information carrying the gift giving information to the user channel account.
Optionally, as shown in fig. 8, the apparatus further includes:
the deleting unit 610 is configured to delete M-1 pieces of return visit information in the preset duration if M pieces of return visit information identical to the login account and the return visit channel exist.
Wherein M is an integer greater than 1.
Fig. 9 is a schematic diagram of a terminal device according to an embodiment of the present invention. As shown in fig. 9, the terminal device 9 of this embodiment includes: a processor 90, a memory 91 and a computer program 92 stored in said memory 91 and operable on said processor 90, such as a generation program of a return visit event of a client. The processor 90, when executing the computer program 92, implements the steps in the various embodiments of the method for generating a return visit event, such as the steps 101-105 shown in fig. 1. Alternatively, the processor 90, when executing the computer program 92, implements the functions of the modules/units in the above-described device embodiments, such as the functions of the units 61 to 65 shown in fig. 6.
Illustratively, the computer program 92 may be partitioned into one or more modules/units that are stored in the memory 91 and executed by the processor 90 to implement the present invention. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution process of the computer program 92 in the terminal device 9.
The terminal device 9 may be a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor 90, a memory 91. Those skilled in the art will appreciate that fig. 9 is only an example of a terminal device 9, and does not constitute a limitation to the terminal device 9, and may include more or less components than those shown, or combine some components, or different components, for example, the terminal device may also include an input-output device, a network access device, a bus, etc.
The Processor 90 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 91 may be an internal storage unit of the terminal device 9, such as a hard disk or a memory of the terminal device 9. The memory 91 may also be an external storage device of the terminal device 9, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the terminal device 9. Further, the memory 91 may also include both an internal storage unit and an external storage device of the terminal device 9. The memory 91 is used for storing the computer program and other programs and data required by the terminal device. The memory 91 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. . Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present invention, and are intended to be included within the scope of the present invention.
Claims (6)
1. A method for generating a client return visit event is characterized by comprising the following steps:
acquiring each control triggered in a page by a user within a preset time length based on a buried point code preset in the page;
generating a user operation sequence according to the triggering sequence of each control;
acquiring a standard operation sequence matched with the user operation sequence;
comparing the user operation sequence with the standard operation sequence to detect whether each control in the standard operation sequence appears in the user operation sequence in sequence;
if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event;
when the client return visit event is triggered, acquiring a return visit channel corresponding to a breakpoint control according to the breakpoint control of the user operation sequence, wherein the breakpoint control represents a first control which is not sequentially appeared in the user operation sequence in the standard operation sequence;
obtaining return visit information based on the return visit channel;
acquiring a user channel account corresponding to the login account and the return visit channel in a preset information base;
sending the return visit information to the user channel account;
the obtaining of the standard operation sequence matched with the user operation sequence includes:
respectively acquiring initial controls with the top sequence in each preset standard operation sequence; and if the initial control exists in the user operation sequence, determining the standard operation sequence to which the initial control belongs as being matched with the user operation sequence.
2. The method for generating a customer return visit event according to claim 1, wherein the sending the return visit information to the user channel account comprises:
acquiring characteristic data of the user;
determining gift giving information matched with the characteristic data through a preloaded gift rule model;
and sending the return visit information carrying the gift giving information to the user channel account.
3. The method for generating a customer return visit event according to claim 1, wherein before the sending the return visit information to the user channel account, further comprising:
within a preset time, if M pieces of return visit information identical to the login account and the return visit channel exist, deleting M-1 pieces of return visit information;
wherein M is an integer greater than 1.
4. A terminal device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, the processor implementing the following steps when executing the computer program:
acquiring each control triggered in a page by a user within a preset time length based on a buried point code preset in the page;
generating a user operation sequence according to the triggering sequence of each control;
acquiring a standard operation sequence matched with the user operation sequence;
comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence;
if the controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a client return visit event associated with the login account so as to return visit to the user based on the client return visit event;
when the client return visit event is triggered, acquiring a return visit channel corresponding to a breakpoint control according to the breakpoint control of the user operation sequence, wherein the breakpoint control represents a first control which is not sequentially appeared in the user operation sequence in the standard operation sequence;
obtaining return visit information based on the return visit channel;
acquiring a user channel account corresponding to the login account and the return visit channel in a preset information base;
sending the return visit information to the user channel account;
the step of obtaining a standard operation sequence matched with the user operation sequence specifically includes:
respectively acquiring initial controls with the top sequence in each preset standard operation sequence; and if the initial control exists in the user operation sequence, determining the standard operation sequence to which the initial control belongs as being matched with the user operation sequence.
5. The terminal device of claim 4, wherein the processor, when executing the computer program, further performs the steps of:
within a preset time, if M pieces of return visit information identical to the login account and the return visit channel exist, deleting M-1 pieces of return visit information;
wherein M is an integer greater than 1.
6. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 3.
Priority Applications (2)
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|---|---|---|---|
| CN201710637130.XA CN107784504B (en) | 2017-07-31 | 2017-07-31 | Method for generating return visit event of client and terminal equipment |
| PCT/CN2018/077686 WO2019024497A1 (en) | 2017-07-31 | 2018-02-28 | Method, device, terminal equipment and medium for generating customer return visit event |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710637130.XA CN107784504B (en) | 2017-07-31 | 2017-07-31 | Method for generating return visit event of client and terminal equipment |
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| CN108762809A (en) * | 2018-05-24 | 2018-11-06 | 中国平安人寿保险股份有限公司 | Software function extended method, device, computer equipment and storage medium |
| CN110874307A (en) * | 2018-08-29 | 2020-03-10 | 北京京东尚科信息技术有限公司 | Event buried point collecting and reporting method and device |
| CN110070370A (en) * | 2019-04-29 | 2019-07-30 | 上海智臻智能网络科技股份有限公司 | Pay a return visit providing method, device, computer equipment and the storage medium of service |
| CN112948720A (en) * | 2019-11-26 | 2021-06-11 | 珠海格力电器股份有限公司 | Interaction optimization method and device based on user behaviors and computer equipment |
| CN112396432B (en) * | 2020-11-20 | 2024-04-09 | 五八到家有限公司 | Interview task generation system, interview task generation method, interview task generation equipment and interview task generation medium |
| CN113434765A (en) * | 2021-06-29 | 2021-09-24 | 平安普惠企业管理有限公司 | Client return visit method, system, equipment and storage medium |
| CN113779763A (en) * | 2021-08-11 | 2021-12-10 | 国家电网有限公司技术学院分公司 | Simulation operation evaluation method and system of direct current system |
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| US8914539B2 (en) * | 2010-03-12 | 2014-12-16 | Salesforce.Com, Inc. | Service cloud console |
| CN105550184B (en) * | 2014-10-31 | 2019-11-19 | 阿里巴巴集团控股有限公司 | A kind of information acquisition method and device |
| CN106033455B (en) * | 2015-03-17 | 2020-01-17 | 阿里巴巴集团控股有限公司 | Method and equipment for processing user operation information |
| CN106156194B (en) * | 2015-04-21 | 2019-12-03 | 阿里巴巴集团控股有限公司 | A kind of method and device forming user's operation path |
| CN106156212A (en) * | 2015-04-22 | 2016-11-23 | 阿里巴巴集团控股有限公司 | A kind of collecting method and system and terminal thereof and server |
| CN106339380A (en) * | 2015-07-07 | 2017-01-18 | 阿里巴巴集团控股有限公司 | Method and device for recommending frequently asked question information |
| CN106603465A (en) * | 2015-10-14 | 2017-04-26 | 阿里巴巴集团控股有限公司 | Service account number association method, apparatus, system and terminal equipment |
| CN106649120A (en) * | 2016-12-28 | 2017-05-10 | 中国银联股份有限公司 | Data acquisition method, and data analysis method and system |
| CN106844217B (en) * | 2017-01-26 | 2020-03-20 | 网易（杭州）网络有限公司 | Method and device for embedding point of applied control and readable storage medium |
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| WO2019024497A1 (en) | 2019-02-07 |
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