CN116389784A

CN116389784A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN116389784A
Application number: CN202310666565.2A
Authority: CN
Inventors: 周苗艺
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-06-06
Filing date: 2023-06-06
Publication date: 2023-07-04

Abstract

The method comprises the steps of displaying first task entry information corresponding to a preset task on a first direct-broadcasting page, wherein the preset task is a task for acquiring a direct-broadcasting virtual object by watching multimedia content; responding to a first task execution instruction triggered by a target object based on first task entry information, and displaying first multimedia content corresponding to a preset task; and under the condition that the target object completes the preset task by watching the first multimedia content, displaying first preset prompt information, wherein the first preset prompt information is used for indicating the target object to obtain the first direct-broadcasting virtual object by watching the multimedia content. By utilizing the embodiment of the disclosure, a user can obtain the live virtual object through watching the multimedia content, the obtaining cost and the interaction cost of the virtual object in the live room are effectively reduced, the enthusiasm of the user for live interaction based on the virtual object is improved, and the interactivity between the audience and the anchor can be further improved.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an information display method, an information display device, electronic equipment and a storage medium.

Background

With the development of internet technology, live broadcast functions have also been widely popularized.

In the related technology, the audience account number of the live broadcasting room can render the interaction atmosphere of the live broadcasting room by triggering the operation of giving away the virtual object, so that the interaction with the anchor is improved; however, in the related art, the virtual objects in the live broadcasting room often need to be acquired by users through consuming corresponding virtual resources, the virtual object acquisition cost and the interaction cost are high, and further the problems of poor interaction enthusiasm of the users based on the virtual objects in the live broadcasting room, poor interaction atmosphere in the live broadcasting room, poor interaction between audiences and the anchor and the like are also caused.

Disclosure of Invention

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, which are used for at least solving the technical problems that in the related technology, the virtual article acquisition cost and the interaction cost are high, so that the interaction enthusiasm of users based on the virtual article in a live broadcasting room is poor, the interaction atmosphere in the live broadcasting room is poor, the interaction between audience and a host is poor, and the like. The technical scheme of the present disclosure is as follows:

According to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

displaying first task entry information corresponding to a preset task on a first direct-broadcasting page, wherein the preset task is a task for acquiring a direct-broadcasting virtual object by watching multimedia content;

responding to a first task execution instruction triggered by a target object based on the first task entry information, and displaying first multimedia content corresponding to the preset task;

and under the condition that the target object completes the preset task by watching the first multimedia content, displaying first preset prompt information, wherein the first preset prompt information is used for indicating the target object to obtain a first direct-play virtual object by watching the multimedia content.

In an alternative embodiment, the method further comprises:

and responding to a virtual object interaction instruction triggered by the target object based on the first direct-broadcasting virtual object, displaying interaction rendering information corresponding to the first direct-broadcasting virtual object, wherein the interaction rendering information indicates that the target object gives the first direct-broadcasting virtual object to a direct-broadcasting initiating object of a current direct-broadcasting room.

In an alternative embodiment, the first live virtual item is a partial virtual item of the target live virtual item; the method further comprises the steps of:

Responding to a second task execution instruction triggered by the target object, and displaying second multimedia content corresponding to the preset task;

displaying second preset prompt information under the condition that the target object completes the preset task by watching the second multimedia content, wherein the second preset prompt information is used for indicating a second live virtual object acquired by the target object by watching the multimedia content;

the second live virtual item is a part of virtual items of the target live virtual item and is different from the first live virtual item.

In an alternative embodiment, the method further comprises:

responding to the target object triggering live broadcast switching instruction, and displaying a second live broadcast page, wherein the second live broadcast page displays second task entry information of the preset task;

and triggering the second task execution instruction under the condition that the preset operation of the target object on the second task entry information is detected.

In an alternative embodiment, the method further comprises:

and under the condition that the complete target live virtual object is obtained, displaying the synthesis indication information corresponding to the target live virtual object.

In an alternative embodiment, the method further comprises:

and sending task completion indication information to a server under the condition that the target object completes the preset task by watching the first multimedia content, so that the server distributes the first direct-play virtual object to the target object.

In an optional embodiment, the displaying the first multimedia content corresponding to the preset task in response to the first task execution instruction triggered by the target object based on the first task entry information includes:

and responding to the first task execution instruction, and displaying the first multimedia content and the article indication information corresponding to the first direct-play virtual article.

responding to the first task execution instruction, and displaying the first multimedia content and the countdown information corresponding to the first multimedia content;

wherein the countdown information is a display countdown of the first multimedia content.

In an alternative embodiment, the method further comprises:

acquiring object attributes corresponding to the target object;

and determining the first direct broadcast virtual object matched with the object attribute from a plurality of preset direct broadcast virtual objects corresponding to the preset tasks.

In an alternative embodiment, the method further comprises:

acquiring the object attribute of the direct broadcasting room corresponding to the first direct broadcasting page;

and determining the first direct-broadcasting virtual object matched with the object attribute of the direct broadcasting room from a plurality of preset direct-broadcasting virtual objects corresponding to the preset tasks.

In an optional embodiment, the displaying the first preset prompting message when the target object completes the preset task by watching the first multimedia content includes:

displaying the first preset prompt information and the third preset prompt information under the condition that the target object completes the preset task by watching the first multimedia content;

the third preset prompt information is used for indicating that the live virtual article is continuously obtained by continuously watching the multimedia content.

According to a second aspect of embodiments of the present disclosure, there is provided an information display apparatus including:

The first task entry information display module is configured to execute first task entry information corresponding to a preset task displayed on a first direct broadcast page, wherein the preset task is a task of acquiring a direct broadcast virtual article by watching multimedia content;

the first multimedia content display module is configured to execute a first task execution instruction triggered by the target object based on the first task entry information and display the first multimedia content corresponding to the preset task;

the first preset prompt information display module is configured to display first preset prompt information under the condition that the target object completes the preset task by watching the first multimedia content, and the first preset prompt information is used for indicating the target object to obtain a first direct-play virtual object by watching the multimedia content.

In an alternative embodiment, the apparatus further comprises:

the interactive rendering information display module is configured to execute a virtual object interaction instruction triggered by the target object based on the first direct-broadcasting virtual object, display interactive rendering information corresponding to the first direct-broadcasting virtual object, and instruct the target object to give the first direct-broadcasting virtual object to a live broadcasting initiating object of a current direct-broadcasting room.

In an alternative embodiment, the first live virtual item is a partial virtual item of the target live virtual item; the apparatus further comprises:

the second multimedia content display module is configured to execute a second task execution instruction triggered by the target object and display second multimedia content corresponding to the preset task;

the second preset prompt information display module is configured to display second preset prompt information when the target object completes the preset task by watching the second multimedia content, wherein the second preset prompt information is used for indicating the target object to obtain a second live virtual object by watching the multimedia content;

In an alternative embodiment, the apparatus further comprises:

the second live broadcast page display module is configured to execute a live broadcast switching instruction triggered by the target object, and display a second live broadcast page, wherein the second live broadcast page displays second task entry information of the preset task;

And the second task execution instruction triggering module is configured to trigger the second task execution instruction under the condition that the preset operation of the target object for the second task entry information is detected.

In an alternative embodiment, the apparatus further comprises:

and the composition indication information display module is configured to display the composition indication information corresponding to the target live virtual object under the condition that the complete target live virtual object is acquired.

In an alternative embodiment, the apparatus further comprises:

and the task completion indication information sending module is configured to send task completion indication information to a server under the condition that the target object completes the preset task by watching the first multimedia content, so that the server distributes the first direct-play virtual object to the target object.

In an alternative embodiment, the first multimedia content presentation module is specifically configured to perform:

In an alternative embodiment, the apparatus further comprises:

the object attribute acquisition module is configured to acquire object attributes corresponding to the target object;

and the first virtual article determining module is configured to execute the first direct broadcast virtual article matched with the object article attribute from a plurality of preset direct broadcast virtual articles corresponding to the preset task.

In an alternative embodiment, the apparatus further comprises:

the live broadcasting room object attribute acquisition module is configured to acquire the live broadcasting room object attribute corresponding to the first direct broadcasting page;

and the second virtual article determining module is configured to execute the first direct broadcast virtual article matched with the article attribute of the direct broadcast room from a plurality of preset direct broadcast virtual articles corresponding to the preset task.

In an optional embodiment, the first preset hint information presentation module is specifically configured to perform: displaying the first preset prompt information and the third preset prompt information under the condition that the target object completes the preset task by watching the first multimedia content;

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform any one of the methods of information presentation of embodiments of the present disclosure.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform any one of the information presentation methods of the embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the method comprises the steps that first task entry information corresponding to a preset task of a live virtual object is obtained through watching a multimedia content on a first direct broadcast page, application of the preset task in a live scene can be achieved, novelty of the application scene of the preset task is improved, and under the condition that a target object executes an instruction based on the first task triggered by the first task entry information, the first multimedia content corresponding to the preset task is displayed, a user executes a watching task of the multimedia content, and under the condition that the target object completes the preset task through watching the first multimedia content, first preset prompt information for indicating the target object to watch the first multimedia content is displayed, the obtained first direct broadcast virtual object can be helped to clearly and intuitively know the live virtual object which can be obtained through watching the first multimedia content, the live virtual object is obtained through watching the multimedia content by the user, further, when recommendation of a recommended resource corresponding to the multimedia content is conducted in the live scene, the obtaining cost and interaction cost of the virtual object are effectively reduced, the interaction polarity of the user based on the virtual object is improved, and the interaction of the live broadcasting and the live broadcast atmosphere between the user and a host is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a flowchart illustrating a method of information presentation according to an exemplary embodiment;

FIG. 2 is a schematic diagram of a first always-on page with first task entry information presented in accordance with an exemplary embodiment;

FIG. 3 is a schematic diagram of a task processing page provided in accordance with an exemplary embodiment;

FIG. 4 is a schematic diagram of another task processing page provided in accordance with an exemplary embodiment;

FIG. 5 is a schematic diagram of a live page displaying a first live virtual item provided in accordance with an exemplary embodiment;

FIG. 6 is a block diagram of an information presentation device, according to an example embodiment;

fig. 7 is a block diagram illustrating an electronic device for information presentation according to an exemplary embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

The information display method provided by the embodiment of the disclosure may be applied to a terminal, and optionally, the terminal may include, but is not limited to, a smart phone, a smart speaker, a digital assistant, an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, an intelligent wearable device, and other types of electronic devices, or may be software running in the electronic devices, such as an application program, and the like. Alternatively, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

Fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, which may include the steps of:

s101: and displaying first task entry information corresponding to the preset task on the first direct broadcast page.

In a specific embodiment, the preset task may be a task of obtaining a live virtual object by watching multimedia content; specifically, the multimedia content corresponding to the preset task (the multimedia content to be watched in the execution process of the preset task) may be the multimedia content of the introduction target recommended resource; alternatively, the target recommended resource may be a resource that needs to be recommended, such as a commodity, a novel, an application program, or the like. Specifically, the multimedia content may be dynamic media content such as video, or static media content of graphics context. The first direct broadcast page can be a direct broadcast page of a direct broadcast room where the target object is currently located; specifically, the target object may be any user account in the live platform.

In a specific embodiment, the live virtual item may be a virtual item for interaction in a live process; in particular, virtual items may be set in connection with actual applications, such as virtual flowers, virtual balloons, virtual play items, etc. Specifically, the first task entry information may be entry information for executing a preset task; optionally, the first task entry information may include task description information of a preset task, for example: looking at the video quickly, and obtaining live virtual articles free; optionally, the first task entry information may further include item indication information such as a name of the live virtual item, so that a user can intuitively know the live virtual item available for completing the task. Optionally, the first task entry information may further include operation prompt information that triggers the execution of a preset task, such as clicking to do a task.

In a specific embodiment, as shown in fig. 2, fig. 2 is a schematic diagram of a first on-air page displaying first task entry information according to an exemplary embodiment. Specifically, the first task entry information may include information corresponding to 201.

S103: responding to a first task execution instruction triggered by a target object based on first task entry information, and displaying first multimedia content corresponding to a preset task;

in a specific embodiment, the first task execution instruction may be triggered by clicking, sliding a preset operation such as the first task entry information; optionally, under the condition of knowing the preset task in combination with the first task entry information, triggering the first task execution instruction in a manner of not directly contacting the first task entry information, for example, triggering the first task execution instruction through preset operations such as shaking and twisting a terminal device (display device of the first always-on page); optionally, the first direct broadcast page may display operation prompt information triggering the execution of the preset task, and optionally, the operation prompt information triggering the execution of the preset task may be included in the first task entry information or may be displayed independently.

In a specific embodiment, the first multimedia content corresponding to the preset task may be multimedia content that is currently required to be watched for completing the preset task once; optionally, the first multimedia content may include at least one multimedia content, and optionally, in a case where the at least one multimedia content is a plurality of multimedia contents, the plurality of multimedia contents may be sequentially displayed in a preset order, or may be displayed together.

In an optional embodiment, under the condition that the first task execution instruction is triggered, the method can jump to a preset task processing page, and display the first multimedia content on the task processing page; optionally, the live broadcast picture corresponding to the first direct broadcast page can be displayed on the task processing page in a popup window mode and the like.

In another alternative embodiment, the first multimedia content may also be displayed in the first direct broadcast page by popup window or the like under the triggering of the first task execution instruction.

In an optional embodiment, the presenting the first multimedia content corresponding to the preset task in response to the first task execution instruction triggered by the target object based on the first task entry information may include:

In a specific embodiment, the item indication information corresponding to the first direct-play virtual item may be information capable of identifying the first direct-play virtual item, for example, a pattern, a name, etc. of the first direct-play virtual item.

In the above embodiment, the first multimedia content is displayed, and the article indication information corresponding to the first direct-broadcast virtual article is displayed, so that the user can clearly and intuitively know the virtual article obtained by completing the task in the process of executing the preset task.

responding to a first task execution instruction, and displaying the first multimedia content and countdown information corresponding to the first multimedia content;

in a specific embodiment, the countdown information may be a presentation countdown of the first multimedia content. Correspondingly, under the condition that the countdown is finished, the target object completes a preset task by watching the first multimedia content.

In the above embodiment, the first multimedia content is displayed, and the countdown information corresponding to the first multimedia content is displayed at the same time, so that the user can clearly and intuitively know the remaining time required for completing the task.

In addition, in practical application, the first multimedia content, the countdown information corresponding to the first multimedia content and the item indication information corresponding to the first direct-play virtual item may be displayed at the same time.

In a specific embodiment, taking the example of displaying the first multimedia content, the countdown information corresponding to the first multimedia content and the item indication information corresponding to the first on-stream virtual item on the task processing page, and assuming that the first multimedia content is a certain video, as shown in fig. 3, fig. 3 is a schematic diagram of a task processing page according to an exemplary embodiment. The countdown information corresponding to the first multimedia content may include information corresponding to 301: acquiring the live virtual article after 25S, where the article indication information may include information corresponding to 302: a preview of the first always-on virtual item and a name "flower" of the first always-on virtual item. Optionally, if the user does not want to continue executing the task, the method may also return to the first direct broadcast page by closing the task processing page.

S105: and under the condition that the target object completes the preset task by watching the first multimedia content, displaying the first preset prompt information.

In a specific embodiment, the first preset prompting message may be used to instruct the target object to obtain the first direct-play virtual object by watching the multimedia content. In an alternative embodiment, the method may further include:

and under the condition that the target object completes the preset task by watching the first multimedia content, sending task completion indication information to the server so that the server distributes the first direct-play virtual object to the target object.

In a specific embodiment, when the target object finishes watching the first multimedia content, it may be determined that the target object completes the preset task by watching the first multimedia content, and accordingly, the terminal may send task completion indication information to the server, and further, the server may distribute the first direct-play virtual object to the target object. Further, the server may feed back a distribution completion instruction including the first preset prompt information to the terminal when the first direct broadcast virtual article is distributed, so that the terminal displays the first preset prompt information.

In an alternative embodiment, the first preset prompting information may be displayed on the task processing page or may be displayed on the first direct broadcast page.

In the above embodiment, when the target object completes the preset task by watching the first multimedia content, the task completion indication information is sent to the server, so that the server can conveniently distribute the first direct-broadcast virtual object to the target object in time.

In practical application, the live virtual object corresponding to the preset task may include at least one preset live virtual object, optionally, in the case that the live virtual object corresponding to the preset task includes a plurality of preset live virtual objects, that is, in the case that different preset live virtual objects can be obtained after completing the preset task once, different live virtual objects can be matched for different objects according to object attributes, and accordingly, the method may further include:

acquiring object attributes corresponding to a target object;

and determining a first direct broadcast virtual object matched with the object attribute from a plurality of preset direct broadcast virtual objects corresponding to the preset tasks.

In a specific embodiment, the object attribute corresponding to the target object may be an attribute for matching with a virtual object in the object attribute of the target object, and may be specifically set in combination with an actual application; alternatively, the historical item consumption information or the number of interactions of the historical item of the object may be used as the attribute for matching the virtual item (i.e., the object item attribute); optionally, the number of times of interaction of the historical items may be the number of times that the object gives the virtual item to the live broadcast initiating object (the anchor account) in the historical period; the historical item consumption information may be the total amount of virtual resources consumed by the object to give the virtual item to the live broadcast initiation object (the anchor account) in the historical period, or the average amount of virtual resources corresponding to the virtual resources consumed by the virtual item given by the object to the live broadcast initiation object in the historical period.

In an optional embodiment, taking the object property as the historical object consumption information as an example, historical object consumption information (for example, a total virtual resource amount interval or an average virtual resource amount interval) matched with each of a plurality of preset live virtual objects may be preset, and correspondingly, the preset live virtual object matched with the historical object consumption information corresponding to the target object may be used as the first live virtual object. Optionally, the higher the virtual resource amount corresponding to the historical article consumption information is, the higher the corresponding virtual resource amount corresponding to the matched preset live broadcast virtual article is correspondingly; otherwise, the lower the virtual resource quantity indicated by the historical article consumption information is, the lower the virtual resource quantity corresponding to the matched preset live virtual article is.

In an optional embodiment, taking the object property as the historical object interaction frequency as an example, the historical object interaction frequency matched by each of the plurality of preset live virtual objects may be preset, and correspondingly, the preset live virtual object matched by the historical object interaction frequency corresponding to the target object may be used as the first live virtual object. Optionally, the higher the interaction times of the historical objects, the higher the corresponding virtual resource amount of the matched preset live virtual objects; otherwise, the lower the interaction times of the historical objects, the lower the virtual resource quantity corresponding to the matched preset live virtual objects.

In the above embodiment, by combining the object attributes, matching the live virtual object from the plurality of preset live virtual objects corresponding to the preset task, personalized allocation of the live virtual object can be performed on the basis of enriching the live virtual object corresponding to the preset task, and the participation of the preset task is better improved.

In an optional embodiment, in a case where the live virtual object corresponding to the preset task includes a plurality of preset live virtual objects, that is, in a case where different preset live virtual objects can be obtained when the preset task is completed once, different live virtual objects can be matched for objects in different live rooms according to the object attribute in the live room, and accordingly, the method may further include:

and determining a first direct broadcast virtual object matched with the object attribute of the direct broadcast room from a plurality of preset direct broadcast virtual objects corresponding to the preset tasks.

In a specific embodiment, the property of the live broadcast room corresponding to the first direct broadcast page may be a property for matching a virtual object in the property of the live broadcast room of the first direct broadcast page, which may be specifically set in combination with practical application; alternatively, the live room type may be used as a live room item attribute. Optionally, a plurality of preset live broadcast virtual objects can be preset to be respectively matched with the types of live broadcast rooms; correspondingly, the preset live virtual object matched with the live room type corresponding to the target object can be used as the first live virtual object. Optionally, the preset live virtual articles matched with the game live broadcasting room can be live virtual articles of the game prop, and particularly, one type of live virtual articles can be set according to actual application requirements or determined randomly under the condition that the number of the live virtual articles of the game prop is multiple; the preset live virtual articles matched with the live broadcasting room of the show field can be decorative live virtual articles, and particularly, one type of virtual articles can be set according to actual application requirements or determined randomly under the condition that the decorative live virtual articles are various.

In the above embodiment, by combining the object attribute of the live broadcasting room, matching the live broadcasting virtual object from a plurality of preset live broadcasting virtual objects corresponding to the preset task, the matching degree of the live broadcasting virtual object and different live broadcasting rooms can be improved on the basis of enriching the live broadcasting virtual object corresponding to the preset task, and the participation degree of the preset task can be improved better.

In an optional embodiment, in a case that the target object completes the preset task by watching the first multimedia content, displaying the first preset prompting information may include:

displaying first preset prompt information and third preset prompt information under the condition that a target object completes a preset task by watching first multimedia content;

in a specific embodiment, the third preset prompting information may be used to instruct to continue to acquire the live virtual object by continuing to watch the multimedia content. In a specific embodiment, as shown in fig. 4, fig. 4 is a schematic diagram of another task processing page provided in accordance with an exemplary embodiment. The first preset prompting information may include information corresponding to 401: the first direct broadcast virtual article and the preview of the first index virtual article may be obtained, and the third preset prompting information may include information corresponding to 402: and continuing to watch the video to take the control of more live virtual objects. Optionally, the user may continue to trigger the task execution instruction by clicking the third preset prompt information, or the like, and optionally, if the user does not need to continue to execute the preset task, the user may also return to the first direct broadcast page.

In the above embodiment, under the condition that the target object completes the preset task by watching the first multimedia content, the display instruction is displayed by continuing watching the multimedia content while displaying the first preset prompt information, so that the user can conveniently enter a new round of task execution by combining with the actual demand, further, resource recommendation can be better performed, the user is helped to acquire more live virtual objects, and the interaction atmosphere of the live broadcast process is better promoted.

In an alternative embodiment, the method may further include:

and responding to a virtual object interaction instruction triggered by the target object based on the first direct-broadcasting virtual object, and displaying interaction rendering information corresponding to the first direct-broadcasting virtual object.

In a particular embodiment, the interactive rendering information may indicate that the target object donates the first direct-play virtual item to a live initiating object of the current direct-play room. Specifically, the live broadcast initiation object of the current live broadcast room can be a main broadcast account number of the current live broadcast room; the target object can trigger the virtual article interaction instruction in a live broadcast room corresponding to the first live broadcast page (i.e. the live broadcast room for acquiring the first live broadcast virtual article), and can trigger the virtual article interaction instruction in other live broadcast rooms. Correspondingly, the current live broadcasting room can be the live broadcasting room for acquiring the first direct broadcasting virtual object, and can also be other live broadcasting rooms. Specifically, a user (audience in a live broadcasting room) corresponding to the target object may trigger the virtual article interaction instruction by clicking an interaction control corresponding to the first live broadcasting virtual article in a virtual article panel of the current live broadcasting page. Optionally, the interactive rendering information corresponding to the first direct-play virtual object may be gifting special effect information corresponding to the first direct-play virtual object.

In an optional embodiment, the area where the interactive control corresponding to the first direct-play virtual object in the virtual object panel is located may display a prompt message for indicating that the first direct-play virtual object is a reward corresponding to a preset task, for example, a video watching task reward, etc.

In a specific embodiment, as shown in fig. 5, fig. 5 is a schematic diagram of a live page displaying a first live virtual item according to an exemplary embodiment. Optionally, in combination with the first direct-broadcasting page shown in fig. 2, the display of the virtual article panel corresponding to 501 in fig. 5 may be triggered by clicking the virtual article interaction control corresponding to 202 in the first direct-broadcasting page; specifically, the virtual item (flower) corresponding to 502 in the virtual item panel 501 may be a first direct broadcast virtual item (a direct broadcast virtual item that has been obtained); specifically, the "task rewards" in fig. 5 may be prompt information indicating that the first direct-broadcast virtual object is a reward corresponding to a preset task.

In addition, it should be noted that, for a live virtual article that has not been obtained yet, in addition to displaying the interaction control and the name of the live virtual article, the virtual resource required for obtaining the live virtual article may be displayed in the virtual article panel, for example, the virtual resource 10kk corresponding to the live virtual article "firework" in fig. 5.

In the above embodiment, under the condition that the target object is based on the virtual object interaction instruction triggered by the first direct broadcast virtual object, the interactive rendering information capable of indicating the target object to give the first direct broadcast virtual object to the live broadcast initiating object of the current live broadcast room is displayed, so that the interactivity between the audience and the host broadcast and the live broadcast interaction atmosphere can be improved on the basis of reducing the interaction cost of the virtual object of the live broadcast room.

In an optional embodiment, the first direct broadcast virtual item may be a part of a virtual item of the target direct broadcast virtual item; optionally, the method may further include:

and under the condition that the target object completes the preset task by watching the second multimedia content, displaying the second preset prompt information.

In a specific embodiment, the second preset prompting information may be used to instruct the target object to obtain the second live virtual object by watching the multimedia content; the second live virtual item may be a part of the virtual items of the target live virtual item, and different from the first live virtual item.

In an alternative embodiment, after the live broadcast room is switched, a second task execution instruction may be triggered in another live broadcast room, and accordingly, the method may further include:

responding to the target object triggering live broadcast switching instruction, displaying a second live broadcast page, wherein the second live broadcast page displays second task entry information of a preset task;

In a specific embodiment, the second task entry information may be consistent with the first task entry information, or may be inconsistent with the first task entry information, for example, live virtual articles obtained by viewing the multimedia resource in different live rooms are inconsistent, and accordingly, the article indication information in the second task entry information is inconsistent with the article indication information in the first task entry information.

In the above embodiment, by enabling the user to acquire different parts of one live virtual object in different live rooms, the interest in the task execution process can be improved, and the user can watch different live contents in the task execution process, so that the richness of the watched live contents is improved.

In an optional embodiment, after the first multimedia content is seen, the second task execution instruction may be triggered by combining the third preset prompting information; optionally, after returning to the first direct-broadcasting page, the second task executing instruction may be triggered by the first task entry information displayed on the first direct-broadcasting page.

In the above embodiment, by fragmenting the live virtual object, the task participation degree can be better improved, so that the user can watch more multimedia content, and further the recommendation effect of the recommendation resource corresponding to the multimedia content can be better improved.

In an alternative embodiment, the method may further include:

In a specific embodiment, the above-mentioned composite indication information may be used to indicate that the complete target live virtual article has been obtained; optionally, the composite indication information may be a special effect that a plurality of parts of live broadcast virtual articles corresponding to the target live broadcast virtual articles are spliced together, and the like.

In the above embodiment, under the condition that the complete target live virtual object is obtained, the synthesis indication information corresponding to the target live virtual object is displayed, so that a user can intuitively and clearly know that the target live virtual object is successfully obtained.

In addition, object identifiers (such as head portraits and nicknames) of live virtual articles can be successfully obtained through watching the multimedia content and displayed on corresponding live pages, so that enthusiasm of audience participation in preset tasks in a live broadcasting room is better improved.

According to the technical scheme provided by the embodiment of the specification, the first task entry information corresponding to the preset task of acquiring the live virtual object by watching the multimedia content is displayed on the first live page, application of the preset task in the live scene can be realized, novelty of the application scene of the preset task is improved, the first multimedia content corresponding to the preset task is displayed under the condition that the target object is based on the first task execution instruction triggered by the first task entry information, the watching task of the multimedia content is executed by a user, and the first preset prompt information for indicating the target object to watch the first multimedia content is displayed under the condition that the target object finishes the preset task by watching the first multimedia content, so that the user can clearly and intuitively know the live virtual object acquired by watching the first multimedia content, the live virtual object is realized, the acquisition cost and interaction atmosphere of the virtual object between live is effectively reduced while the recommendation resource corresponding to the multimedia content in the live scene is recommended, and the interaction atmosphere between the live virtual object and the live audience is improved.

Fig. 6 is a block diagram of an information presentation apparatus according to an exemplary embodiment. Referring to fig. 6, the apparatus includes:

the first task entry information display module 610 is configured to perform displaying first task entry information corresponding to a preset task on a first direct broadcast page, where the preset task is a task of obtaining a direct broadcast virtual object by watching multimedia content;

the first multimedia content display module 620 is configured to execute a first task execution instruction triggered based on the first task entry information in response to the target object, and display the first multimedia content corresponding to the preset task;

the first preset prompt information display module 630 is configured to display first preset prompt information when the target object completes a preset task by watching the first multimedia content, where the first preset prompt information is used to instruct the target object to obtain the first direct-play virtual object by watching the multimedia content.

In an alternative embodiment, the apparatus further comprises:

the interactive rendering information display module is configured to execute a virtual object interaction instruction triggered based on the first direct broadcast virtual object in response to the target object, display interactive rendering information corresponding to the first direct broadcast virtual object, and indicate the target object to give the first direct broadcast virtual object to a direct broadcast initiating object of a current direct broadcast room.

In an alternative embodiment, the first live virtual item is part of the virtual item of the target live virtual item; the device further comprises:

the second preset prompt information display module is configured to display second preset prompt information when the target object completes a preset task by watching the second multimedia content, wherein the second preset prompt information is used for indicating the target object to acquire a second live virtual object by watching the multimedia content;

the second live virtual object is a part of virtual objects of the target live virtual object and is different from the first live virtual object.

In an alternative embodiment, the apparatus further comprises:

the second live broadcast page display module is configured to execute a live broadcast switching instruction triggered by the target object, display a second live broadcast page, and display second task entry information of a preset task on the second live broadcast page;

the second task execution instruction triggering module is configured to trigger a second task execution instruction under the condition that a preset operation of the target object for second task entry information is detected.

In an alternative embodiment, the apparatus further comprises:

and the synthesis indication information display module is configured to display the synthesis indication information corresponding to the target live virtual object under the condition that the complete target live virtual object is acquired.

In an alternative embodiment, the apparatus further comprises:

the task completion indication information sending module is configured to send task completion indication information to the server under the condition that the target object completes a preset task by watching the first multimedia content, so that the server distributes the first direct-play virtual object to the target object.

In an alternative embodiment, the first multimedia content presentation module 620 is specifically configured to perform:

the countdown information is a display countdown of the first multimedia content.

In an alternative embodiment, the apparatus further comprises:

the first virtual article determining module is configured to execute a first direct broadcast virtual article which is matched with the object article attribute from a plurality of preset direct broadcast virtual articles corresponding to the preset task.

In an alternative embodiment, the apparatus further comprises:

the second virtual article determining module is configured to execute a first direct broadcast virtual article matched with the article attribute of the direct broadcast room from a plurality of preset direct broadcast virtual articles corresponding to the preset tasks.

In an alternative embodiment, the first preset hint information presentation module 630 is specifically configured to perform: displaying first preset prompt information and third preset prompt information under the condition that a target object completes a preset task by watching first multimedia content;

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Fig. 7 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 7. The terminal can include RF (Radio Frequency) circuitry 710, memory 720 including one or more computer-readable storage media, input unit 730, display unit 740, sensor 750, audio circuitry 760, wiFi (wireless fidelity ) module 770, processor 780 including one or more processing cores, and power supply 790, among other components. It will be appreciated by those skilled in the art that the terminal structure shown in fig. 7 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components. Wherein:

the RF circuit 710 may be used for receiving and transmitting signals during a message or a call, and in particular, after receiving downlink information of a base station, the downlink information is processed by one or more processors 780; in addition, data relating to uplink is transmitted to the base station. Typically, RF circuitry 710 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier ), a duplexer, and the like. In addition, the RF circuit 710 may also communicate with networks and other terminals through wireless communication. The wireless communication may use any communication standard or protocol including, but not limited to, GSM (Global System of Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service ), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband Code Division Multiple Access ), LTE (Long Term Evolution, long term evolution), email, SMS (Short Messaging Service, short message service), and the like.

The memory 720 may be used to store software programs and modules, and the processor 780 may perform various functional applications and data processing by executing the software programs and modules stored in the memory 720. The memory 720 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the terminal, etc. In addition, memory 720 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, memory 720 may also include a memory controller to provide access to memory 720 by processor 780 and input unit 730.

The input unit 730 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 730 may include a touch-sensitive surface 731 and other input devices 732. The touch-sensitive surface 731, also referred to as a touch display screen or touch pad, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on or thereabout the touch-sensitive surface 731 using any suitable object or accessory such as a finger, stylus, etc.), and actuate the corresponding connection device according to a pre-set program. Alternatively, touch-sensitive surface 731 may comprise two parts, a touch-detecting device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 780, and can receive commands from the processor 780 and execute them. In addition, the touch sensitive surface 731 may be implemented in a variety of types, such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch-sensitive surface 731, the input unit 730 may also include other input devices 732. In particular, the other input devices 732 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.

The display unit 740 may be used to display information input by a user or information provided to the user and various graphic user interfaces of the terminal, which may be composed of graphics, text, icons, video, and any combination thereof. The display unit 740 may include a display panel 741, and alternatively, the display panel 741 may be configured in the form of an LCD (Liquid Crystal Display ), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 731 may overlay the display panel 741, and upon detection of a touch operation thereon or thereabout by the touch-sensitive surface 731, the touch-sensitive surface 731 is passed to the processor 780 for determining the type of touch event, and the processor 780 then provides a corresponding visual output on the display panel 741 based on the type of touch event. Wherein the touch-sensitive surface 731 and the display panel 741 may be two separate components for input and input functions, but in some embodiments the touch-sensitive surface 731 may be integrated with the display panel 741 for input and output functions.

The terminal may also include at least one sensor 750, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 741 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 741 and/or the backlight when the terminal is moved to the ear. As one of the motion sensors, the gravitational acceleration sensor may detect the acceleration in each direction (generally, three axes), and may detect the gravity and direction when stationary, and may be used in applications for recognizing the gesture of the terminal (such as horizontal/vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer, and knocking), and other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, which may be further configured in the terminal, will not be described herein.

Audio circuitry 760, speaker 761, and microphone 762 may provide an audio interface between a user and the terminal. The audio circuit 760 may transmit the received electrical signal converted from audio data to the speaker 761, and the electrical signal is converted into a sound signal by the speaker 761 to be output; on the other hand, microphone 762 converts the collected sound signals into electrical signals, which are received by audio circuit 760 and converted into audio data, which are processed by audio data output processor 780 for transmission to, for example, another terminal via RF circuit 710, or which are output to memory 720 for further processing. Audio circuitry 760 may also include an ear bud jack to provide communication between the peripheral ear bud and the terminal.

WiFi belongs to a short-distance wireless transmission technology, and the terminal can help a user to send and receive e-mails, browse web pages, access streaming media and the like through the WiFi module 770, so that wireless broadband Internet access is provided for the user. Although fig. 7 shows the WiFi module 770, it is understood that it does not belong to the essential constitution of the terminal, and can be omitted entirely as needed within the scope of not changing the essence of the invention.

The processor 780 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by running or executing software programs and/or modules stored in the memory 720 and calling data stored in the memory 720, thereby performing overall monitoring of the terminal. Optionally, the processor 780 may include one or more processing cores; preferably, the processor 780 may integrate an application processor that primarily processes operating systems, user interfaces, applications, etc., with a modem processor that primarily processes wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 780.

The terminal also includes a power supply 790 (e.g., a battery) for powering the various components, which may preferably be logically connected to the processor 780 through a power management system, such as to provide for the management of charge, discharge, and power consumption by the power management system. Power supply 790 may also include one or more of any components, such as a dc or ac power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown, the terminal may further include a camera, a bluetooth module, etc., which will not be described herein. In particular, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method as in the embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, which when executed by a processor of an electronic device, enables the electronic device to perform the information presentation method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, cause the computer to perform the information presentation method in the embodiments of the present disclosure.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, comprising:

2. The information presentation method according to claim 1, characterized in that the method further comprises:

responding to a virtual object interaction instruction triggered by the target object based on the first direct-broadcasting virtual object, and displaying interaction rendering information corresponding to the first direct-broadcasting virtual object;

the interactive rendering information indicates that the target object gives the first direct-broadcast virtual object to a direct-broadcast initiating object of a current direct-broadcast room.

3. The information presentation method of claim 1, wherein the first direct broadcast virtual item is a partial virtual item of a target direct broadcast virtual item; the method further comprises the steps of:

4. The information presentation method as claimed in claim 3, further comprising:

5. The information presentation method as claimed in claim 3, further comprising:

6. The information presentation method according to any one of claims 1 to 5, further comprising:

7. The information displaying method according to any one of claims 1 to 5, wherein the displaying the first multimedia content corresponding to the preset task in response to a first task execution instruction triggered by the target object based on the first task entry information includes:

8. The information displaying method according to any one of claims 1 to 5, wherein the displaying the first multimedia content corresponding to the preset task in response to a first task execution instruction triggered by the target object based on the first task entry information includes:

9. The information presentation method according to any one of claims 1 to 5, further comprising:

acquiring object attributes corresponding to the target object;

10. The information presentation method according to any one of claims 1 to 5, further comprising:

11. The information presentation method according to any one of claims 1 to 5, wherein, in a case where the target object completes the preset task by viewing the first multimedia content, presenting the first preset hint information includes:

12. An information display device, comprising:

13. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 11.

14. A computer readable storage medium, characterized in that instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 11.