CN116383547A

CN116383547A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN116383547A
Application number: CN202310667308.0A
Authority: CN
Inventors: 宋钰琳; 李德智; 杨明辉
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-06-06
Filing date: 2023-06-06
Publication date: 2023-07-04

Abstract

The disclosure relates to an information display method, an information display device, electronic equipment and a storage medium, wherein the method comprises the steps of displaying preset interaction information on a display page of target media content in a mobile manner in the display process of the target media content; the target media content is multimedia content associated with a target service party; the method comprises the steps that interaction information is preset and used for triggering the display of an associated page of a target business party; under the condition that the preset interaction information collides, displaying target object associated information corresponding to the preset interaction information on a display page, wherein the target object associated information is object information of a target recommended object associated with a target service party. By utilizing the embodiment of the disclosure, the attention degree of the user to the corresponding jump triggering information of the service side associated page can be improved, the novelty and the interestingness of the service side recommended information display mode in the multimedia content display process are effectively improved, the interest of the user to the service side recommended object is effectively improved, and further the service conversion effect can be better improved.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an information display method, an information display device, electronic equipment and a storage medium.

Background

With the development of internet technology, various network information is widely spread, so that people can acquire various information quickly and timely, and great convenience is provided for life and work of people.

In the related art, some service parties can issue multimedia contents such as graphics context, video and the like on a network platform, and display jump trigger information corresponding to a related conversion page on a display page of the multimedia contents so as to recommend related objects of the service parties. However, the information displayed on the multimedia content display page in the related technology is monotonous, lacks novelty and interestingness, has poor service conversion effect, and further has the problems of system resource waste, system performance reduction and the like caused by the fact that a large number of invalid multimedia contents are recommended.

Disclosure of Invention

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, which at least solve the technical problems of monotonous information displayed on a multimedia content display page, lack of novelty and interestingness, poor service conversion effect, and further occurrence of a large number of invalid multimedia content recommendation conditions, system resource waste, system performance reduction and the like in the related technology. The technical scheme of the present disclosure is as follows:

According to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

in the display process of the target media content, moving and displaying preset interaction information on a display page of the target media content; the target media content is multimedia content associated with a target service party; the preset interaction information is used for triggering the display of the associated page of the target service party;

and under the condition that the preset interaction information collides, displaying target object associated information corresponding to the preset interaction information on the display page, wherein the target object associated information is object information of a target recommended object corresponding to the target service party.

In an optional embodiment, the preset interaction information includes at least one interaction information; under the condition that the preset interaction information collides, displaying the target object associated information corresponding to the preset interaction information on the display page comprises the following steps:

under the condition that any interaction information collides with the edge of a target page of the display page, displaying object associated information corresponding to the target interaction information on the display page;

the target interaction information is any interaction information which collides with the edge of the target page in the at least one interaction information.

In an optional embodiment, the preset interaction information includes a plurality of interaction information; under the condition that the preset interaction information collides, displaying the target object associated information corresponding to the preset interaction information on the display page comprises the following steps:

under the condition that any two pieces of interaction information collide, object associated information corresponding to each of the two pieces of interaction information in the collision interaction information pair is displayed on the display page;

the collision interaction information pair is any two interaction information which are mutually collided in the interaction information.

In an optional embodiment, the displaying, on the display page, the target object association information corresponding to the preset interaction information in the case that the preset interaction information collides includes:

under the condition that the preset interaction information collides, acquiring the target object associated information, wherein the target object associated information is one preset object associated information in a plurality of preset object associated information corresponding to the target recommended object;

and displaying the target object association information on the display page.

In an optional embodiment, the obtaining the target object association information in the case that the preset interaction information collides includes:

And under the condition that the preset interaction information collides, determining target object association information from a plurality of preset object association information based on preset display priorities corresponding to the plurality of preset object association information, wherein the target object association information is preset object association information which is not displayed in the target media content display process in the plurality of preset object association information and has the highest corresponding preset display priority.

In an optional embodiment, the preset interaction information includes a plurality of interaction information with different sizes; the target object associated information comprises target object activity resources corresponding to any interaction information of the plurality of interaction information collisions;

the target object active resource is used for deducting virtual resources required to be consumed by acquiring the target recommended object; the resource quantity of the target object activity resource corresponding to the interaction information is positively correlated with the size of the interaction information.

In an alternative embodiment, the method further comprises:

and under the condition that the display duration of the preset interaction information reaches the preset duration, displaying the preset interaction information in a preset area of the display page in a pendant mode.

In an optional embodiment, the mobile displaying the preset interaction information on the display page of the target media content includes:

and on the display page, moving and displaying preset interaction information based on a preset track.

In an alternative embodiment, the method further comprises:

detecting position offset information of the terminal equipment;

the mobile display preset interactive information on the display page of the target media content comprises the following steps:

and controlling the preset interactive information to move and display on the display page based on the position offset information.

In an alternative embodiment, the method further comprises:

displaying countdown information corresponding to the preset interaction information on the display page, wherein the countdown information is the display countdown of the preset interaction information;

and under the condition that the countdown information display is finished, displaying the preset interaction information on the display page in a moving way.

In an optional embodiment, the association page is a target object association page corresponding to the target recommended object.

In an optional embodiment, the preset interaction information includes service identification information of a preset interaction service, and the associated page is a service participation page corresponding to the target service party in service participation pages corresponding to the preset interaction service; the target recommended object is a recommended object participating in the preset interactive service in the recommended objects of the target service party.

In an alternative embodiment, the method further comprises:

and displaying a target object association page corresponding to the target object association information under the condition that the preset interaction operation triggered based on the target object association information is detected.

According to a second aspect of embodiments of the present disclosure, there is provided an information display apparatus including:

the preset interactive information display module is configured to execute mobile display of preset interactive information on a display page of target media content in the display process of the target media content; the target media content is multimedia content associated with a target service party; the preset interaction information is used for triggering the display of the associated page of the target service party;

the target object associated information display module is configured to display target object associated information corresponding to the preset interactive information on the display page under the condition that the preset interactive information collides, wherein the target object associated information is object information of a target recommended object corresponding to the target business party.

In an optional embodiment, the preset interaction information includes at least one interaction information; the target object associated information display module comprises:

The first object related information display unit is configured to execute the object related information corresponding to the target interactive information displayed on the display page under the condition that any interactive information collides with the edge of the target page of the display page;

In an optional embodiment, the preset interaction information includes a plurality of interaction information; the target object associated information display module comprises:

the second object associated information display unit is configured to execute the process of displaying the object associated information corresponding to each of the two interactive information in the collision interactive information pair on the display page under the condition that the collision occurs between any two interactive information;

In an alternative embodiment, the target object association information presentation module includes:

a target object association information obtaining unit configured to obtain target object association information under the condition that the preset interaction information collides, wherein the target object association information is one preset object association information of a plurality of preset object association information corresponding to the target recommended object;

And displaying the target object association information on the display page.

In an optional embodiment, the target object association information obtaining unit is specifically configured to execute, when the preset interaction information collides, determining, from a plurality of preset object association information, the target object association information based on preset display priorities corresponding to the plurality of preset object association information, where the target object association information is preset object association information that is not displayed in the target media content display process in the plurality of preset object association information and has a corresponding preset display priority that is the highest.

In an alternative embodiment, the apparatus further comprises:

the preset interactive information updating module is configured to execute the preset interactive information to be displayed in a preset area of the display page in a pendant mode under the condition that the display duration of the preset interactive information reaches the preset duration.

In an optional embodiment, the preset interactive information display module includes:

the first preset interactive information display unit is configured to be executed on the display page and display the preset interactive information in a moving mode based on a preset track.

In an alternative embodiment, the apparatus further comprises:

a positional deviation information detection module configured to perform detection of positional deviation information of the terminal device;

the preset interactive information display module comprises:

the second preset interactive information display unit is configured to be executed on the display page, and the preset interactive information mobile display is controlled based on the position offset information.

In an alternative embodiment, the apparatus further comprises:

the countdown information display module is configured to execute the countdown information corresponding to the preset interaction information displayed on the display page, wherein the countdown information is the display countdown of the preset interaction information;

The preset interactive information display module is further configured to execute mobile display of preset interactive information on the display page under the condition that the countdown information display is finished.

In an alternative embodiment, the apparatus further comprises:

and the object association page display module is configured to execute the display of a target object association page corresponding to the target object association information under the condition that the preset interaction operation triggered based on the target object association information is detected.

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform any one of the methods of information presentation of embodiments of the present disclosure.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method according to any one of the first aspects described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the display process of the target media content, preset interaction information is displayed in a moving mode on a display page of the target media content, the preset interaction information can be used for triggering the display of an associated page of a target service party associated with the target media content, the attention of a user to the corresponding skip trigger information of the associated page can be improved, in the case that the preset interaction information collides, the target object introduction information associated with the preset interaction information is displayed on the display page, and is the object information of a target recommended object associated with the target service party, the novelty and the interestingness of a service party recommended information display mode in the multimedia content display process can be effectively improved, the interest of the user to the service party recommended object can be effectively improved, further the service conversion effect can be better improved, the condition of invalid multimedia content recommendation is reduced, the system resource waste is reduced, and the system performance is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a flowchart illustrating a method of information presentation according to an exemplary embodiment;

FIG. 2 is a schematic diagram of a track during a mobile presentation of preset interactive information according to an exemplary embodiment;

FIG. 3 is a schematic diagram of a countdown information presentation process provided in accordance with an exemplary embodiment;

FIG. 4 is a schematic diagram of a presentation page presenting target object association information, provided in accordance with an exemplary embodiment;

FIG. 5 is a schematic diagram of another presentation page presenting information associated with a target object, provided in accordance with an exemplary embodiment;

FIG. 6 is a diagram of preset interactive information displayed in a pendant manner according to an exemplary embodiment;

FIG. 7 is a schematic representation of a change in a presentation page in a target media content presentation process provided in accordance with an example embodiment;

FIG. 8 is a block diagram of an information presentation device, according to an example embodiment;

fig. 9 is a block diagram of an electronic device for information presentation, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

The information display method provided by the embodiment of the disclosure may be applied to a terminal, and optionally, the terminal may include, but is not limited to, a smart phone, a smart speaker, a digital assistant, an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, an intelligent wearable device, and other types of electronic devices, or may be software running in the electronic devices, such as an application program, and the like. Alternatively, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

Fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, which may include the steps of:

s101: and in the display process of the target media content, moving and displaying preset interaction information on a display page of the target media content.

In an alternative embodiment, the target media content may be multimedia content associated with a target service party; specifically, for example, the target media content may be multimedia content that introduces a recommendation target corresponding to the target service party, and optionally, the recommendation target may include a recommendation target corresponding to the target service party, and so on. Specifically, the target business party can be a user account number in a preset network platform; the recommended object corresponding to the target business party can be products such as articles, application programs, novels and the like provided by the target business party. The multimedia content can be dynamic media content such as video, or static media content such as graphics context.

In a specific embodiment, the preset interaction information may be used to trigger the presentation of the associated page of the target service party. Optionally, the relevant page of the target service party may be a relevant page of a recommended target of the target service party, for example, a live broadcast page corresponding to the target service party, an object relevant page corresponding to the target service party, and the like; the object association page can comprise an object detail page of a recommended object corresponding to the target service party or a pickup page of an object activity resource corresponding to the recommended object, and the like. In particular, the object campaign resources may be used to offset the virtual resources that need to be consumed to obtain the recommended object.

In an alternative embodiment, the style of the preset interactive information may be set in combination with the actual application requirement, for example, a bubble style, a balloon style, a cloud style, a pellet style, etc. Optionally, the size of the preset interactive information in the moving process can be changed or fixed. The preset interactive information may include at least one interactive information. Optionally, in the case that the preset interaction information includes a plurality of interaction information, the sizes of the plurality of interaction information may be consistent or inconsistent; the associated pages corresponding to the interaction information can be the same page, for example, the object associated pages of the same recommended object; optionally, in the case that the preset interaction information includes a plurality of interaction information, the associated pages corresponding to the plurality of interaction information may include a plurality of pages, for example, object associated pages of different recommended objects corresponding to the target service party.

In an optional embodiment, the preset interaction information may include service identification information of a preset interaction service, and the associated page is a service participation page corresponding to a target service party in service participation pages corresponding to the preset interaction service. Specifically, the preset interactive service may be an activity held by a preset network platform. Correspondingly, the associated page can comprise an object associated page corresponding to a service participation object corresponding to the target service party or a live broadcast page corresponding to the target service party and participating in the preset interactive service, and the like. Specifically, the service participation object may be a recommendation object participating in a preset interactive service in recommendation objects corresponding to the target service party.

In an optional embodiment, the recommended target corresponding to the associated page and the recommended target corresponding to the target media content may be consistent, that is, the conversion page associated with the target media content is the associated page, for example, the associated page may be an object associated page of a certain recommended object corresponding to the target service party, and correspondingly, the target media content is a multimedia content introducing the recommended object, and the conversion page associated with the target media content is an object associated page of the recommended object; optionally, the recommendation targets corresponding to the association page and the recommendation targets corresponding to the target media content may also be inconsistent, for example, the recommendation targets corresponding to the association page may be object association pages of a certain recommendation object corresponding to the target service party, but the target media content is multimedia content introducing a plurality of recommendation objects of the target service party, and accordingly, the conversion page associated with the target media content is a joint object association page of a plurality of recommendation objects.

In another optional embodiment, the preset interaction information may further include page association identification information of the associated page; specifically, the page association identification information of the association page may be information capable of characterizing the content in the association page, for example, the association page is a detail page of a product (object) provided by a certain target service party, and the page association identification information may be a name, a thumbnail, and the like of the product. Optionally, when the preset interaction information includes a plurality of interaction information and the associated page corresponding to the plurality of interaction information is a plurality of pages, each interaction information may further include page association identification information of the associated page corresponding to each interaction information.

In the above embodiment, the service identification information of the preset interactive service is set in the preset interactive information for triggering the display of the associated page of the target service party, and the associated page is a service participation page corresponding to the target service party in the service participation pages corresponding to the preset interactive service, so that atmosphere rendering can be performed in combination with the preset interactive service in the service party associated page recommendation process, and the recommendation effect of the service party associated page is greatly improved. The page association identification information of the corresponding association page is also arranged in each interaction information, so that a user can know the content of the association page more clearly, and further, the conversion effect is improved on the basis of improving the diversity and the richness of the interaction information; and a plurality of interactive information can correspond to different associated pages, so that the diversity of conversion recommendation can be improved, more choices are provided for users, and the user experience is better improved.

In an optional embodiment, the mobile display preset interaction information on the display page of the target media content may include:

In a specific embodiment, the preset track may be preset in combination with an actual application, and correspondingly, the preset interaction information may be displayed in a moving manner along the preset track.

In another alternative embodiment, the method may further include:

detecting position offset information of the terminal equipment;

correspondingly, the mobile display preset interaction information on the display page of the target media content may include:

and controlling the preset interaction information to move and display on the display page based on the position offset information.

In a specific embodiment, the terminal device may be a presentation device of the target media content. Alternatively, the position of the terminal device may be shifted by shaking, twisting the terminal device, or the like. Optionally, a preset sensor may be combined to detect whether the position of the terminal device is shifted. Specifically, the preset sensor may include, but is not limited to, a gyroscope, a gravity sensor, and the like. Specifically, the positional offset information of the terminal device may be offset information capable of reflecting the movement condition of the terminal device, for example, three-dimensional offset data of the terminal device, or offset data of the terminal device in a specified direction such as a transverse direction or a longitudinal direction. Specifically, the position offset information of the terminal device may be used to control movement of the preset interaction information.

In addition, the above detection of the position offset information of the terminal device is performed under the condition that the user and the related party are sufficiently authorized.

In the above embodiment, the display movement of the preset interaction information is controlled by the preset track or by combining the position offset information of the device, so that the diversity and flexibility of the movement control of the preset interaction information can be improved, and the participation and interactivity of the user can be improved in the scene of the display movement of the preset interaction information by combining the position offset information of the device.

In a specific embodiment, in the case that the preset interactive information is an interactive information and the preset interactive information includes service identification information and page association identification information, as shown in fig. 2, fig. 2 is a schematic diagram of a track in a mobile display process of the preset interactive information according to an exemplary embodiment. Specifically, the pellets corresponding to 201 may be preset interaction information, and a in the preset interaction information may be service identification information; the high-heeled shoes in the preset interaction information can be page association identification information; optionally, as shown in fig. 2, the preset interaction information may be moved in combination with a track corresponding to the dashed arrow. Optionally, the dashed preset interactive information in fig. 2 is used to identify a part of the position points in the moving process of the preset interactive information (if the preset interactive information is one interactive information, only one preset interactive information moves along the track corresponding to the dashed arrow in the actual moving display process); and the track corresponding to the dotted arrow may be a preset track or a track formed based on the position movement information of the terminal device.

In an optional embodiment, when the position of the terminal device is detected to be shifted and the position shift information of the terminal device accords with a preset shift condition, controlling the preset interactive information to be displayed in a moving mode based on the position shift information on a display page; the preset offset condition may be a lower limit of the position offset of the terminal device triggering the preset interactive information movement. Optionally, the foregoing positional deviation information of the terminal device may meet a preset deviation condition, where the positional deviation information of the terminal device is greater than or equal to the foregoing positional deviation lower limit.

In the above embodiment, when the position of the terminal device is monitored to be offset, the identification that the position offset information of the terminal device accords with the preset offset condition is combined, so that misoperation can be effectively avoided, and the effectiveness of mobile control of the preset interaction information is improved.

In an alternative embodiment, the method may further include:

displaying countdown information corresponding to preset interaction information on a display page;

on a display page of target media content, mobile display of preset interaction information comprises:

In a specific embodiment, the countdown information may be used to indicate a display countdown of the preset interaction information. Optionally, the countdown information may be set in combination with actual application requirements, such as a text prompt joint progress bar style, a digital countdown style, and the like.

In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a countdown information presentation process according to an exemplary embodiment; the information corresponding to 301 may be displaying countdown information, and specifically, displaying countdown information may include text prompt information of "about to enter a color egg", a progress bar, and a preview corresponding to preset interaction information.

In the above embodiment, the countdown information corresponding to the preset interactive information is displayed first, and the preset interactive information is displayed in a moving manner on the display page of the target media content under the condition that the countdown information is displayed, so that the preset interactive information can be displayed in advance, the expected sense of the user can be improved on the basis of better improving the sense of business atmosphere, and the enthusiasm of the user for continuous watching can be further improved.

S103: and under the condition that the preset interaction information collides, displaying the target object associated information corresponding to the preset interaction information on a display page.

In a specific embodiment, the target object association information may be object information of a target recommended object corresponding to the target service party. Specifically, the target object association information may be object introduction information of the target recommended object, for example, a profile of the target recommended object, or may be a target object activity resource corresponding to the target recommended object. Optionally, the target recommended object may be any recommended object in recommended objects corresponding to the target service party, or may be a recommended object corresponding to an associated page in recommended objects corresponding to the target service party, that is, an object to be recommended in the associated page is a target recommended object, and correspondingly, the associated page may be a target object associated page corresponding to the target recommended object.

In the above embodiment, the target object association page corresponding to the target object association information appearing after the collision of the preset interaction information and the association page corresponding to the preset interaction information is the same page, so that the target recommended object can be better focused, and the recommended effect of the target recommended object is greatly improved.

In an optional embodiment, in case that the preset interaction information includes service identification information of the preset interaction service, the target recommended object may be a recommended object participating in the preset interaction service in a recommended object of the target service party, so that a service activity atmosphere corresponding to the preset interaction service may be better combined, and an object recommendation effect may be improved.

In a specific embodiment, the presentation of the target object introduction information may be automatically ended after a certain period of time is displayed, or the user may trigger the ending of the presentation of the target object introduction information.

In an optional embodiment, the preset interaction information may include at least one interaction information; optionally, any interaction information may collide multiple times, and target object associated information corresponding to the multiple collisions may be the same or different.

In an optional embodiment, the preset interaction information may include at least one interaction information, and optionally, in a case where the preset interaction information collides, displaying, on the display page, target object associated information corresponding to the preset interaction information may include:

in a specific embodiment, the target interaction information may be any interaction information that collides with an edge of the target page in the at least one interaction information. Correspondingly, the target object association information may include object association information corresponding to the target interaction information. Optionally, the target page edge may be all page edges corresponding to the display page, or may be page edges specified in all page edges corresponding to the display page, for example, the target page edge may be page edges on both sides of the display page in fig. 2.

In a specific embodiment, taking the preset interaction information as one interaction information and the target object associated information as the target object activity resource, as shown in fig. 4, fig. 4 is a schematic diagram of a display page displaying the target object associated information according to an exemplary embodiment. Specifically, in the case that the preset interaction information collides with the edge of the target page, the target object related information 401 is displayed on the display page. Optionally, under the condition of collision, a collision special effect can be displayed, so that the interestingness and vividness of page information display are better improved.

In addition, fig. 4 is only an example of the target activity resource, and in practical application, the target activity resource may be other information forms such as discount information, which can be used to cancel the consumption of the virtual resource required for obtaining the target recommended object.

In an alternative embodiment, in the process of displaying the preset interactive information in a mobile manner, the operation prompt information displayed on the associated page can be triggered based on the preset interactive information, for example, the click ball shown in fig. 4 jumps to the associated page.

In an optional embodiment, in a case where the preset interaction information includes a plurality of interaction information, displaying, on the display page, the target object associated information corresponding to the preset interaction information in a case where the preset interaction information collides may include:

Under the condition that collision occurs between any two pieces of interaction information, object associated information corresponding to each of the two pieces of interaction information in the collision interaction information pair is displayed on the display page;

in a specific embodiment, the collision interaction information pair may be any two interaction information that collide with each other in the plurality of interaction information. Correspondingly, the target object associated information may include object associated information corresponding to each of the two interactive information in the collision interactive information pair. Optionally, the object association information corresponding to the plurality of interaction information may be different or the same.

In a specific embodiment, taking the preset interaction information as a plurality of interaction information and the target object associated information as a target object activity resource as an example, as shown in fig. 5, fig. 5 is a schematic diagram of another display page displaying the target object associated information according to an exemplary embodiment. Specifically, in the case where the interaction information 501 collides with the interaction information 502, the object association information (the object association information 503 corresponding to the interaction information 501 and the object association information 504 corresponding to the interaction information 502) corresponding to each of the collision interaction information pairs (the interaction information 501 and the interaction information 502) is displayed on the display page.

In the above embodiment, in the case that any one of the at least one interactive information collides with the edge of the target page of the display page or any two interactive information collide, the display page displays the object association information corresponding to the collided interactive information, so that the display triggering of the object association information can be realized based on a diversified collision mode, the novelty and the interestingness of the object association information display corresponding to the business party are improved, the interestingness of the user to the recommended object of the business party is effectively improved, and further the business conversion effect can be better improved.

In an optional embodiment, the preset interaction information includes a plurality of interaction information with different sizes; correspondingly, the target object associated information comprises target object activity resources corresponding to any interactive information of the collision of the plurality of interactive information; the target object active resource is used for deducting virtual resources required to be consumed for acquiring the target recommended object; optionally, the resource amount of the target object activity resource corresponding to the plurality of interaction information is positively correlated with the size of the plurality of interaction information. Specifically, for example, in fig. 5, the interactive information 501 is larger than the interactive information 502, and accordingly, the resource amount 50 of the target object activity resource (full 300 v 50) corresponding to the interactive information 501 is larger than the resource amount 20 of the target object activity resource (full 200 v 20) corresponding to the interactive information 502.

In the above embodiment, when the preset interaction information includes a plurality of interaction information with different sizes, and the target object associated information includes a target object activity resource corresponding to any interaction information where the plurality of interaction information collides, the target object activity resource corresponding to the plurality of interaction information is set to be positively correlated with the size of the plurality of interaction information, so that suitability between the different interaction information and the corresponding target object activity resource can be improved.

In an optional embodiment, in a case that the preset interaction information collides, displaying, on the display page, the target object associated information corresponding to the preset interaction information may include:

under the condition that preset interaction information collides, acquiring target object associated information;

and displaying the target object association information on the display page.

In a specific embodiment, the target object association information may be one preset object association information of a plurality of preset object association information corresponding to the target recommended object; specifically, a plurality of preset object association information can be preset in combination with actual application requirements, and optionally, the plurality of preset object association information can include object activity resources, object introduction information and the like.

In an optional embodiment, in the case that the preset interaction information collides, acquiring the target object association information may include:

and under the condition that the preset interaction information collides, determining target object associated information from the preset object associated information based on preset display priorities corresponding to the preset object associated information.

In a specific embodiment, the target object association information may be preset object association information, which is not displayed in the target media content display process, in the plurality of preset object association information, and corresponds to the preset object association information with the highest preset display priority. Specifically, the preset display priority setting corresponding to the preset object association information can be performed by combining the display requirements of the preset object association information.

In the above embodiment, the target object association information to be displayed currently is determined from the plurality of preset object association information by combining the preset display priorities corresponding to the plurality of preset object association information, so that the display requirement of the user on the plurality of preset object association information can be better met on the basis of enriching the displayed object association information.

In an alternative embodiment, one preset object association information may be randomly selected from a plurality of preset object association information as the target object association information to be currently displayed. Optionally, the server may determine the target object association information to be displayed currently from the plurality of preset object association information, and correspondingly, the terminal may acquire the target object association information from the server.

In the above embodiment, under the condition that the preset interaction information collides, the preset object association information determined from the preset object association information corresponding to the target recommended object is acquired and displayed, so that the diversity and the richness of the object association information can be improved on the basis of improving the novelty and the interestingness of the service side recommended information display mode in the target media content display process.

In an alternative embodiment, the method may further include:

In a specific embodiment, the pendant manner of displaying the preset interaction information may be used to trigger the display of the associated page. Optionally, the preset interaction information displayed in a pendant manner may be static display or dynamic display, for example, shaking display.

In an optional embodiment, when the display duration of the preset interaction information reaches the preset duration, the preset interaction information may be displayed in a pendant manner in the preset area of the display page after the preset interaction information is hidden in the current position. Optionally, the preset interactive information can be controlled to move to the preset area and displayed in a pendant mode under the condition that the display duration of the preset interactive information reaches the preset duration. Specifically, the preset area can be set in combination with actual application requirements.

In a specific embodiment, as shown in fig. 6, fig. 6 is a schematic diagram of preset interaction information displayed in a pendant manner according to an exemplary embodiment; the pendant corresponding to 601 is the preset interaction information displayed in the pendant mode.

In the above embodiment, when the display duration of the preset interactive information reaches the preset duration, the preset interactive information is displayed in the preset area of the display page in the manner of a pendant, and after the display of the preset interactive information is finished, the preset interactive information is displayed in the manner of the pendant to recommend the service side associated page, so that the user can trigger the display of the service side associated page conveniently, further, the service conversion effect can be improved, the condition of invalid multimedia content recommendation is reduced, the system resource waste is reduced, and the system performance is improved.

In an alternative embodiment, the method may further include:

In a specific embodiment, the target object association information may be used to trigger the display of a target object association page corresponding to the target recommended object; specifically, the preset interaction operation may be combined with actual application to preset settings, such as clicking, sliding, and other operations. Specifically, the target object association page may include an object detail page of the target recommended object or a pickup page of an object activity resource corresponding to the target recommended object.

In the above embodiment, when the preset interaction operation triggered based on the target object association information is detected, the target object association page corresponding to the target object association information is displayed, so that diversity of service side recommendation conversion in the target media content display process can be improved.

In an optional embodiment, under the condition that the preset interaction information is displayed for a period of time in a moving way, the preset interaction information and the operation prompt information for triggering the related page display based on the preset interaction information can be gradually hidden; meanwhile, the display of the conversion operation information corresponding to the target media content can be gradually displayed; specifically, the conversion operation information may be a presentation of a conversion page for triggering the association of the target media content; optionally, the starting display time of the conversion operation information can be set in combination with the actual application requirement; the start presentation opportunity, for example, of the conversion operation information may also be the target media content start presentation opportunity. Further, in the process of displaying the conversion operation information, the style of the conversion operation information can be updated to better focus the conversion operation information, so that the display trigger of the conversion page related to the target media content can be better promoted, and the service recommendation effect is improved.

In a specific embodiment, in the process of displaying the target media content, content description information can be displayed on a display page of the target media content; specifically, the content description information may be information associated with the target media content, for example, in a case where the target media content is multimedia content describing the target recommended object, the content description information may include object description information corresponding to the target recommended object. Optionally, the content description information may further include service party introduction information of the target service party to which the target media content belongs, such as a service party header, a service party nickname, and the like.

In a specific embodiment, taking the preset interaction information as an interaction information and the target object related information as a target object active resource as an example, as shown in fig. 7, fig. 7 is a schematic diagram of a change of a display page in a target media content display process according to an exemplary embodiment. Specifically, referring to fig. 7 a, the content description information corresponding to the target media content and the countdown information corresponding to the preset interaction information may be displayed in the display page of the target media content; then, after the countdown is finished, the preset interaction information can be displayed in a movable manner by combining with the information shown in b in fig. 7; next, referring to fig. 7 c, in case that the preset interaction information collides, the target object related information is displayed; next, referring to fig. 7 d, in case that the preset interaction information collides again, new target object related information may be displayed; further, in combination with the illustration of e in fig. 7, when the display duration of the preset interaction information reaches the preset duration, the operation prompt information that triggers the display of the associated page based on the preset interaction information (the click ball jumps to the associated page) can be hidden, the preset interaction information is displayed in a pendant manner, and meanwhile, the corresponding operation prompt information can be displayed at the preset interaction information displayed in the pendant manner (the click view); further, conversion operation information corresponding to the target media content can be displayed ("immediate acquisition" control); next, as shown in fig. 7 f, the conversion operation information corresponding to the target media content may be highlighted.

According to the technical scheme provided by the embodiment of the specification, in the display process of the target media content, the preset interaction information is movably displayed on the display page of the target media content, the preset interaction information can be used for triggering the display of the associated page of the target service party associated with the target media content, the attention degree of a user to the corresponding jump triggering information (preset interaction information) of the associated page can be improved, in the case that the preset interaction information collides, the target object introduction information associated with the preset interaction information is displayed on the display page, and is the object information of the target recommended object associated with the target service party, the novelty and the interestingness of the display mode of the service party recommended information (target object associated information) in the display process of the multimedia content can be effectively improved, the interest of the user to the recommended object of the service party can be effectively improved, the service conversion effect can be further improved, the condition of invalid multimedia content recommendation can be reduced, the system resource waste can be reduced, and the system performance can be improved.

Fig. 8 is a block diagram of an information presentation apparatus according to an exemplary embodiment. Referring to fig. 8, the apparatus includes:

The preset interactive information display module 810 is configured to perform mobile display of preset interactive information on a display page of the target media content in the display process of the target media content; the target media content is multimedia content associated with a target service party; the method comprises the steps that interaction information is preset and used for triggering the display of an associated page of a target business party;

the target object associated information display module 820 is configured to execute displaying, on a display page, target object associated information corresponding to the preset interaction information, where the target object associated information is object information of a target recommended object corresponding to the target service party, in the case that the preset interaction information collides.

In an alternative embodiment, the preset interaction information includes at least one interaction information; the target object association information presentation module 820 includes:

the first object association information display unit is configured to execute the object association information corresponding to the target interaction information displayed on the display page under the condition that any interaction information collides with the edge of the target page of the display page;

the target interaction information is any interaction information which collides with the edge of the target page in at least one interaction information.

In an alternative embodiment, the preset interaction information includes a plurality of interaction information; the target object association information presentation module 820 includes:

the second object associated information display unit is configured to display object associated information corresponding to each of two interactive information in the collision interactive information pair on a display page under the condition that any two interactive information collide;

In an alternative embodiment, the target object association information presentation module 820 includes:

a target object association information acquiring unit configured to acquire target object association information, which is one preset object association information of a plurality of preset object association information corresponding to a target recommended object, under the condition that the preset interaction information collides;

and displaying the target object association information on the display page.

In an optional embodiment, the target object association information obtaining unit is specifically configured to determine, based on preset display priorities corresponding to the preset object association information, target object association information from the preset object association information when the preset interaction information collides, where the target object association information is preset object association information that is not displayed in the target media content display process in the preset object association information and has a highest corresponding preset display priority.

In an alternative embodiment, the preset interaction information includes a plurality of interaction information of different sizes; the target object associated information comprises target object activity resources corresponding to any interactive information of the collision of the plurality of interactive information;

In an alternative embodiment, the apparatus further comprises:

In an alternative embodiment, the preset interactive information display module 810 includes:

the first preset interactive information display unit is configured to be executed on a display page and display preset interactive information in a moving mode based on a preset track.

In an alternative embodiment, the apparatus further comprises:

The preset interactive information display module 810 includes:

the second preset interactive information display unit is configured to be executed on a display page, and control the mobile display of the preset interactive information based on the position offset information.

In an alternative embodiment, the apparatus further comprises:

the countdown information display module is configured to execute countdown information corresponding to preset interaction information displayed on a display page, wherein the countdown information is the display countdown of the preset interaction information;

the preset interactive information display module 810 is further configured to perform mobile display of the preset interactive information on the display page when the countdown information display is completed.

In an alternative embodiment, the association page is a target object association page corresponding to the target recommended object.

In an optional embodiment, the preset interaction information includes service identification information of a preset interaction service, and the associated page is a service participation page corresponding to a target service party in service participation pages corresponding to the preset interaction service; the target recommended object is a recommended object participating in a preset interactive service in recommended objects of the target service party.

In an alternative embodiment, the apparatus further comprises:

The object association page display module is configured to execute the display of the target object association page corresponding to the target object association information under the condition that the preset interaction operation triggered based on the target object association information is detected.

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Fig. 9 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 9. The terminal can include RF (Radio Frequency) circuitry 910, memory 920 including one or more computer-readable storage media, input unit 930, display unit 940, sensor 950, audio circuit 960, wiFi (wireless fidelity ) module 970, processor 980 including one or more processing cores, and power supply 990, among other components. It will be appreciated by those skilled in the art that the terminal structure shown in fig. 9 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components. Wherein:

The RF circuit 910 may be used for receiving and transmitting signals during a message or a call, and in particular, after receiving downlink information of a base station, the downlink information is processed by one or more processors 980; in addition, data relating to uplink is transmitted to the base station. Typically, the RF circuitry 910 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier ), a duplexer, and the like. In addition, the RF circuitry 910 may also communicate with networks and other terminals via wireless communications. The wireless communication may use any communication standard or protocol including, but not limited to, GSM (Global System of Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service ), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband Code Division Multiple Access ), LTE (Long Term Evolution, long term evolution), email, SMS (Short Messaging Service, short message service), and the like.

The memory 920 may be used to store software programs and modules that the processor 980 performs various functional applications and data processing by executing the software programs and modules stored in the memory 920. The memory 920 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the terminal, etc. In addition, memory 920 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, memory 920 may also include a memory controller to provide access to memory 920 by processor 980 and input unit 930.

The input unit 930 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 930 may comprise a touch-sensitive surface 931 and other input devices 932. The touch-sensitive surface 931, also referred to as a touch display screen or touch pad, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on or thereabout the touch-sensitive surface 931 using a finger, stylus, or any other suitable object or accessory) and actuate the corresponding connection device according to a predetermined program. Alternatively, the touch sensitive surface 931 may include two portions, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 980, and can receive commands from the processor 980 and execute them. In addition, the touch-sensitive surface 931 may be implemented in various types of resistive, capacitive, infrared, surface acoustic wave, and the like. In addition to the touch-sensitive surface 931, the input unit 930 may also include other input devices 932. In particular, other input devices 932 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.

The display unit 940 may be used to display information input by a user or information provided to the user and various graphical user interfaces of the terminal, which may be composed of graphics, text, icons, video, and any combination thereof. The display unit 940 may include a display panel 941, and alternatively, the display panel 941 may be configured in the form of an LCD (Liquid Crystal Display ), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 931 may overlay the display panel 941, and upon detection of a touch operation thereon or thereabout, the touch-sensitive surface 931 is passed to the processor 980 to determine the type of touch event, and the processor 980 then provides a corresponding visual output on the display panel 941 depending on the type of touch event. Wherein the touch-sensitive surface 931 and the display panel 941 may be implemented as two separate components, but in some embodiments the touch-sensitive surface 931 may be integrated with the display panel 941 to implement both input and output functions.

The terminal can also include at least one sensor 950, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 941 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 941 and/or the backlight when the terminal moves to the ear. As one of the motion sensors, the gravitational acceleration sensor may detect the acceleration in each direction (generally, three axes), and may detect the gravity and direction when stationary, and may be used in applications for recognizing the gesture of the terminal (such as horizontal/vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer, and knocking), and other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, which may be further configured in the terminal, will not be described herein.

Audio circuitry 960, speaker 961, microphone 962 may provide an audio interface between a user and the terminal. Audio circuit 960 may transmit the received electrical signal converted from audio data to speaker 961, where it is converted to a sound signal by speaker 961 for output; on the other hand, microphone 962 converts the collected sound signals into electrical signals, which are received by audio circuit 960 and converted into audio data, which are processed by audio data output processor 980 for transmission to, for example, another terminal via RF circuit 910 or for output to memory 920 for further processing. Audio circuitry 960 may also include an ear bud jack to provide communication of the peripheral headphones with the terminal.

WiFi belongs to a short-distance wireless transmission technology, and the terminal can help a user to send and receive e-mails, browse web pages, access streaming media and the like through a WiFi module 970, so that wireless broadband Internet access is provided for the user. Although fig. 9 shows a WiFi module 970, it is understood that it does not belong to the essential constitution of the terminal, and can be omitted entirely as required within the scope of not changing the essence of the invention.

The processor 980 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions and processes data of the terminal by running or executing software programs and/or modules stored in the memory 920, and calling data stored in the memory 920, thereby performing overall monitoring of the terminal. Optionally, processor 980 may include one or more processing cores; preferably, the processor 980 may integrate an application processor with a modem processor, wherein the application processor primarily handles operating systems, user interfaces, applications programs, etc., and the modem processor primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 980.

The terminal also includes a power supply 990 (e.g., a battery) for powering the various components, which can be logically connected to the processor 980 by a power management system, such as for performing charge, discharge, and power management functions by the power management system. The power source 990 may also include one or more of any components, such as a direct current or alternating current power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown, the terminal may further include a camera, a bluetooth module, etc., which will not be described herein. In particular, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method as in the embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, which when executed by a processor of an electronic device, enables the electronic device to perform the information presentation method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, cause the computer to perform the information presentation method in the embodiments of the present disclosure.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, comprising:

2. The information display method according to claim 1, wherein the preset interactive information includes at least one interactive information; under the condition that the preset interaction information collides, displaying the target object associated information corresponding to the preset interaction information on the display page comprises the following steps:

3. The information display method according to claim 1, wherein the preset interactive information includes a plurality of interactive information; under the condition that the preset interaction information collides, displaying the target object associated information corresponding to the preset interaction information on the display page comprises the following steps:

4. The information display method according to claim 1, wherein, in the case that the preset interaction information collides, displaying, on the display page, target object associated information corresponding to the preset interaction information includes:

and displaying the target object association information on the display page.

5. The method for displaying information according to claim 4, wherein, in the case that the preset interaction information collides, the obtaining the target object association information includes:

6. The information display method according to claim 1, wherein the preset interactive information includes a plurality of interactive information of different sizes; the target object associated information comprises target object activity resources corresponding to any interaction information of the plurality of interaction information collisions;

7. The information presentation method according to claim 1, characterized in that the method further comprises:

8. The information presentation method according to any one of claims 1 to 7, wherein the mobile presentation of the preset interactive information on the presentation page of the target media content includes:

9. The information presentation method according to any one of claims 1 to 7, characterized in that the method further comprises:

Detecting position offset information of the terminal equipment;

10. The information presentation method according to any one of claims 1 to 7, characterized in that the method further comprises:

11. The information display method according to any one of claims 1 to 7, wherein the associated page is a target object associated page corresponding to the target recommended object.

12. The information display method according to any one of claims 1 to 7, wherein the preset interaction information includes service identification information of a preset interaction service, and the associated page is a service participation page corresponding to the target service party in service participation pages corresponding to the preset interaction service; the target recommended object is a recommended object participating in the preset interactive service in the recommended objects of the target service party.

13. The information presentation method according to any one of claims 1 to 7, characterized in that the method further comprises:

14. An information display device, comprising:

15. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

Wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 13.

16. A computer readable storage medium, characterized in that instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 13.