CN116151887A - Information pushing method, device, equipment and computer storage medium - Google Patents

Information pushing method, device, equipment and computer storage medium Download PDF

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Publication number
CN116151887A
CN116151887A CN202310198593.6A CN202310198593A CN116151887A CN 116151887 A CN116151887 A CN 116151887A CN 202310198593 A CN202310198593 A CN 202310198593A CN 116151887 A CN116151887 A CN 116151887A
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target user
information
user
resource information
pushing
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池冰晴
蔡科
吕书径
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China Construction Bank Corp
CCB Finetech Co Ltd
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China Construction Bank Corp
CCB Finetech Co Ltd
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Priority to CN202310198593.6A priority Critical patent/CN116151887A/en
Publication of CN116151887A publication Critical patent/CN116151887A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application discloses a pushing method, device and equipment of information and a computer storage medium. The method comprises the following steps: acquiring buried point behavior data of a plurality of users; under the condition that the buried point behavior data of the first target user meets the preset condition, determining a second target user with a binding relationship with the first target user according to binding information of a plurality of users; the first target user and the second target user are users in a plurality of users; respectively determining the resource information of a first target user and a second target user according to a resource information allocation rule; and pushing the resource information to the first target user and the second target user respectively. So can improve the efficiency of information popularization, reduce the cost.

Description

Information pushing method, device, equipment and computer storage medium
Technical Field
The application belongs to the field of computer application, and particularly relates to a method, a device, equipment and a computer storage medium for pushing information.
Background
In some information promotion, the information is usually transmitted to the user in an information display mode, such as display board, information book and the like, so that the information promotion efficiency is low and the cost is high.
Disclosure of Invention
The embodiment of the application provides a pushing method, a pushing device, pushing equipment and a computer storage medium of information, which can improve the information popularization efficiency and reduce the cost.
In a first aspect, an embodiment of the present application provides a method for pushing information, where the method includes:
acquiring buried point behavior data of a plurality of users;
under the condition that the buried point behavior data of the first target user meets the preset condition, determining a second target user with a binding relationship with the first target user according to binding information of a plurality of users; the first target user and the second target user are users in a plurality of users;
respectively determining the resource information of a first target user and a second target user according to a resource information allocation rule;
and pushing the resource information to the first target user and the second target user respectively.
In one possible implementation embodiment, the method further includes:
determining resource information of the second target user under the condition that the buried point behavior data of the second target user meets the preset condition;
and pushing the resource information to a second target user.
In one possible implementation embodiment, after determining the resource information of the first target user and the second target user according to the resource information allocation rule, the method further includes:
determining resource information of a third target user according to the resource information distribution rule and the resource information of the first target user and the second target user, wherein the third target user is a user for transmitting target information to the second target user;
and pushing the resource information to a third target user.
In one possible embodiment, in a case where the buried behavior data of the first target user meets a preset condition, before determining the second target user having a binding relationship with the first target user according to the binding information of the plurality of users, the method further includes:
acquiring behavior data of a second user; the behavior data comprises data of target information sent by the second user to at least one first user;
binding information of the second user and the at least one first user is established based on the behavior data.
In one possible implementation, obtaining buried point behavior data for a plurality of users includes:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
In a second aspect, an embodiment of the present application provides an information pushing device, including:
the acquisition module is used for acquiring buried point behavior data of a plurality of users;
the determining module is used for determining a second target user with a binding relationship with the first target user according to binding information of a plurality of users under the condition that the buried point behavior data of the first target user meets a preset condition; the first target user and the second target user are users in a plurality of users;
the determining module is further used for respectively determining the resource information of the first target user and the second target user according to the resource information allocation rule;
and the pushing module is used for pushing the resource information to the first target user and the second target user respectively.
In one possible implementation embodiment, the method further includes:
the determining module is further used for determining resource information of the second target user under the condition that the buried point behavior data of the second target user meets the preset condition;
and the pushing module is also used for pushing the resource information to the second target user.
In one possible implementation embodiment, the method further includes:
the determining module is further used for determining the resource information of a third target user according to the resource information distribution rule and the resource information of the first target user and the second target user after the resource information of the first target user and the second target user are respectively determined according to the resource information distribution rule, and the third target user is a user for sending the target information to the second target user;
and the pushing module is also used for pushing the resource information to the third target user.
In one possible implementation embodiment, the method further includes:
the acquisition module is further used for acquiring behavior data of a second user before determining the second target user with a binding relationship with the first target user according to binding information of a plurality of users under the condition that the buried point behavior data of the first target user meets preset conditions; the behavior data comprises data of target information sent by the second user to at least one first user;
and the establishing module is used for establishing the binding information of the second user and at least one first user based on the behavior data.
In one possible implementation embodiment, the obtaining module is specifically configured to:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
In a third aspect, an embodiment of the present application provides an information pushing device, where the device includes:
a processor and a memory storing computer program instructions;
the processor executes the computer program instructions to implement the method for pushing information in any of the above.
In a fourth aspect, embodiments of the present application provide a computer storage medium, where computer program instructions are stored, where the computer program instructions, when executed by a processor, implement a method for pushing information according to any of the above.
In a fifth aspect, embodiments of the present application provide a computer program product, where instructions in the computer program product, when executed by a processor of an electronic device, enable the electronic device to perform a method for pushing information of any one of the above.
The information pushing method, device, equipment and computer storage medium of the embodiment of the application are used for acquiring the embedded point behavior data of a plurality of users, determining a second target user with a binding relationship with a first target user according to binding information of the plurality of users under the condition that the embedded point behavior data of the first target user meets a preset condition, wherein the first target user and the second target user are users in the plurality of users, respectively determining resource information of the first target user and the second target user according to a resource information distribution rule, and respectively pushing the resource information to the first target user and the second target user. The resource information of the first target user and the resource information of the second target user are respectively determined through the binding information of the plurality of users and the resource information distribution rule, and the resource information is pushed to the first target user and the second target user, so that the information popularization efficiency can be improved, and the cost is reduced.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments of the present application will be briefly described, and it is possible for a person skilled in the art to obtain other drawings according to these drawings without inventive effort.
Fig. 1 is a flow chart of a method for pushing information according to an embodiment of the present application;
FIG. 2 is a schematic diagram of binding information for a plurality of users according to another embodiment of the present application;
FIG. 3 is a schematic diagram of binding information between a third target user and a plurality of users according to yet another embodiment of the present application;
fig. 4 is a schematic structural diagram of a pushing device for information according to still another embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device according to still another embodiment of the present application.
Detailed Description
Features and exemplary embodiments of various aspects of the present application are described in detail below to make the objects, technical solutions and advantages of the present application more apparent, and to further describe the present application in conjunction with the accompanying drawings and the detailed embodiments. It should be understood that the specific embodiments described herein are intended to be illustrative of the application and are not intended to be limiting. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present application by showing examples of the present application.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.
It should be noted that, in the embodiment of the present application, the data acquisition, storage, use, processing, etc. all conform to relevant regulations of national laws and regulations.
In some information promotion, the information is usually transmitted to the user in an information display mode, such as display board, information book and the like, so that the information promotion efficiency is low and the cost is high.
In order to solve the problems in the prior art, embodiments of the present application provide a method, an apparatus, a device, and a computer storage medium for pushing information. The information pushing method provided by the embodiment of the application can be applied to a scene in which resource allocation is required based on a labor allocation principle, and can also be applied to active resource allocation, so that a user can enjoy larger active preferential benefits, for example, a consumption coupon is allocated to the user based on the consumption condition of the user.
The following first describes a method for pushing information provided in the embodiments of the present application.
Fig. 1 is a flow chart of a method for pushing information according to an embodiment of the present application.
As shown in fig. 1, the method for pushing information provided in the embodiment of the present application includes steps S110 to S140.
S110, buried point behavior data of a plurality of users are obtained.
The buried behavior data is data generated when a user inputs information, for example: click operation on a submit button, or click operation on a pay button at the time of purchase of a product.
S120, under the condition that the buried point behavior data of the first target user meets the preset condition, determining a second target user with a binding relationship with the first target user according to binding information of a plurality of users; the first target user and the second target user are users in a plurality of users.
In some embodiments, the second target user is a user that sends target information to the first target user.
As an example, fig. 2 is a schematic diagram of binding information of a plurality of users, and as shown in fig. 2, a first target user and a second target user are users of the plurality of users, if a user B is the first target user, a user a that sends target information to the user B is the second target user, and similarly, if a user C is the first target user, a user a that sends target information to the user C is the second target user; if the user D is the first target user, the user B which sends the target information to the user D is the second target user; if user E is the first target user, user C, which sends target information to user E, is the second target user. Here, the user B has a binding relationship with the user a, the user C has a binding relationship with the user a, the user D has a binding relationship with the user B, and the user E has a binding relationship with the user a.
In the embodiment of the application, each second target user may send target information to at least one first target user.
In some embodiments, the preset condition is a preset condition, which may include, but is not limited to, at least one of an activity development time, a buried point behavior data type, a number of times of meeting the preset condition, and an upper limit of information pushing, the buried point behavior data of the plurality of users is detected according to the preset condition, and in a case that the buried point behavior data of the first target user meets the preset condition, a second target user having a binding relationship with the first target user is determined according to binding information of the plurality of users.
S130, respectively determining the resource information of the first target user and the second target user according to the resource information allocation rule.
The resource information allocation rule is a rule set in advance, is a resource information allocation rule of the first target user and the second target user, and respectively determines the resource information of the first target user and the resource information of the second target user according to the resource information allocation rule.
And determining the resource information of the first target user according to the resource information allocation rule, wherein the resource information of the first target user can be all the resource information of the first target user or part of the resource information of the first target. In the case where the first target user does not send the target information to other users, the resource information of the first target user is the entire resource information of the first target user. In the case where the first target user transmits target information to other users, the resource information of the first target user is part of the resource information of the first target user.
That is, in the case where the first target user does not establish a binding relationship with other users than the second target user, the resource information of the first target user is all the resource information of the first target user. Under the condition that the first target user and other users except the second target user establish a binding relation, the resource information of the first target user is part of the resource information of the first target user.
In some embodiments, the resource information allocation rule is a rule that can be changed.
And S140, pushing resource information to the first target user and the second target user respectively.
In some embodiments, after determining the resource information of the first target user and the second target user, the resource information is pushed to the first target user and the second target user, respectively.
In this way, the binding information and the resource information allocation rule of the plurality of users are used for respectively determining the resource information of the first target user and the second target user, and pushing the resource information to the first target user and the second target user, so that the information popularization efficiency can be improved, and the cost is reduced.
Based on this, in some embodiments, it may further include:
determining resource information of the second target user under the condition that the buried point behavior data of the second target user meets the preset condition;
and pushing the resource information to a second target user.
Here, the resource information pushed to the second target user may be a part of resource information of the second target user when the embedded point behavior data of the second target user meets the preset condition.
In some embodiments, the preset condition is a preset condition, and the second target user satisfying the condition can be determined according to the preset condition, and the resource information of the second target user is determined.
Therefore, the second target user meeting the conditions can be judged through the preset conditions, the resource information of the second target user is determined, and the resource information is pushed to the second target user, so that the information popularization efficiency can be improved, and the cost is reduced.
Based on this, in some embodiments, after S130 described above, the method may further include:
determining resource information of a third target user according to the resource information distribution rule and the resource information of the first target user and the second target user, wherein the third target user is a user for transmitting target information to the second target user;
and pushing the resource information to a third target user.
Here, the third target user is a user other than the above-described plurality of users.
In some embodiments, the second target user is a user who sends target information to the first target user, and the third target user is a user who sends target information to the second target user.
As an example, the third target user is a user having target information, and is a user responsible for sending target information to the second target user, as shown in fig. 3, the third target user sends target information to the user a, the first target user and the second target user are users of a plurality of users, the user B is the first target user, the enterprise a sending target information to the user B is the second target user, similarly, the user C is the first target user, the enterprise a sending target information to the user C is the second target user, the user D is the first target user, the enterprise B sending target information to the user D is the second target user, the user E is the first target user, the enterprise C sending target information to the user E is the second target user, where the user B has a binding relationship with the user a, the user C has a binding relationship with the user a, the user D has a binding relationship with the user B, and the user E has a binding relationship with the user a.
For example: the third target user may be a client manager of the active party, where the client manager owns the target information and sends the target information to the plurality of users, and the plurality of users send the target information to other users that do not receive the target information sent by the client manager, respectively, so as to establish a binding relationship between the client manager and the plurality of users, and the other users.
Therefore, not only the resource information of the user with the buried behavior data but also the resource information of the user with the target information can be determined, and the pushing range of the resource information is enlarged.
Based on this, in some embodiments, before S120 described above, the method further includes:
acquiring behavior data of a second user; the behavior data comprises data of target information sent by the second user to at least one first user;
binding information of the second user and the at least one first user is established based on the behavior data.
In some embodiments, the second user may acquire a two-dimensional code or a link of the target information, and send the target information to the first user in a two-dimensional code or a link manner, where the second user includes a second target user and a third target user, and the first target user can only receive the target information sent by only one second user. As an example, as shown in fig. 3, the binding relationship established between the first user and the second user is that the third target user is the second user, and the user a, the user B, and the user C may be the second user, and the user B, the user C, the user D, and the user E may be the second user, where the user B and the user C may be the second user, send target information to the user D and the user E, and may be the first user, and receive the target information sent by the user a.
In some embodiments, the first user receives the target information sent by the second user and binds with the second user relationship, and as an example, the target information may be invitation information.
In some embodiments, the binding information of the first user with the first user may be presented in the form of a table, e.g., as shown in table one, with the first column of the table being the second user and the second column of the table being the first user.
List one
Second user First user
Third target user User A
User A User B
User A User C
User B User D
User C User E
…… ……
Therefore, the binding relation can be established based on the behavior data of the user, so that the resource information of the user can be determined in time, the resource information is pushed to the user, the popularization efficiency of the resource information is improved, and the cost is reduced.
Based on this, in some embodiments, the S110 may specifically include:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
In some embodiments, the preset interface may be a uniformly packaged collection interface of user buried point behavior data.
Therefore, the embedded point behavior data of the plurality of users can be respectively obtained through the preset interfaces, disorder of the data is avoided, and whether the embedded point behavior data of the plurality of users meet preset conditions is accurately judged.
Based on the information pushing method provided by the embodiment, correspondingly, the application also provides a specific implementation mode of the information pushing device. Please refer to the following examples.
Referring first to fig. 4, an information pushing device 400 provided in an embodiment of the present application includes:
an acquisition module 410, configured to acquire buried point behavior data of a plurality of users;
a determining module 420, configured to determine, according to binding information of a plurality of users, a second target user having a binding relationship with the first target user when the buried point behavior data of the first target user satisfies a preset condition; the first target user and the second target user are users in a plurality of users;
the determining module 420 is further configured to determine resource information of the first target user and the second target user according to a resource information allocation rule, respectively;
and the pushing module 430 is configured to push the resource information to the first target user and the second target user respectively.
Based on this, in some embodiments, the apparatus 400 may further include:
the determining module 420 is further configured to determine resource information of the second target user if the buried point behavior data of the second target user meets a preset condition;
the pushing module 430 is further configured to push resource information to the second target user.
Based on this, in some embodiments, the apparatus 400 may further include:
the determining module 420 is further configured to determine, after determining the resource information of the first target user and the second target user according to the resource information allocation rule, determine the resource information of a third target user according to the resource information allocation rule, the resource information of the first target user and the second target user, where the third target user is a user that sends the target information to the second target user;
the pushing module 430 is further configured to push the resource information to the third target user.
Based on this, in some embodiments, the apparatus 400 may further include:
the obtaining module 410 is further configured to obtain behavior data of a second user before determining the second target user having a binding relationship with the first target user according to binding information of a plurality of users if the buried point behavior data of the first target user meets a preset condition; the behavior data comprises data of target information sent by the second user to at least one first user;
and the establishing module is used for establishing the binding information of the second user and at least one first user based on the behavior data.
Based on this, in some embodiments, the acquisition module 410 is specifically configured to:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
The modules of the information pushing device provided in the embodiment of the present application may implement the functions of each step of the information pushing method provided in fig. 1, and may achieve the corresponding technical effects, which are not described herein for brevity.
Based on the same inventive concept, the embodiment of the application also provides electronic equipment.
Fig. 5 shows a schematic hardware structure of an electronic device according to an embodiment of the present application.
A processor 501 and a memory 502 storing computer program instructions may be included in an electronic device.
In particular, the processor 501 may include a central processing unit (Central Processing Unit, CPU), or an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or may be configured to implement one or more integrated circuits of embodiments of the present application.
Memory 502 may include mass storage for data or instructions. By way of example, and not limitation, memory 502 may comprise a Hard Disk Drive (HDD), floppy Disk Drive, flash memory, optical Disk, magneto-optical Disk, magnetic tape, or universal serial bus (Universal Serial Bus, USB) Drive, or a combination of two or more of the foregoing. Memory 502 may include removable or non-removable (or fixed) media, where appropriate. Memory 502 may be internal or external to the integrated gateway disaster recovery device, where appropriate. In a particular embodiment, the memory 502 is a non-volatile solid state memory.
The Memory may include Read Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk storage media devices, optical storage media devices, flash Memory devices, electrical, optical, or other physical/tangible Memory storage devices. Thus, in general, the memory includes one or more tangible (non-transitory) computer-readable storage media (e.g., memory devices) encoded with software comprising computer-executable instructions and when the software is executed (e.g., by one or more processors) it is operable to perform the operations described with reference to methods in accordance with aspects of the present disclosure.
The processor 501 reads and executes the computer program instructions stored in the memory 502 to implement the pushing method of any information in the above embodiment.
In one example, the electronic device may also include a communication interface 503 and a bus 510. As shown in fig. 5, the processor 501, the memory 502, and the communication interface 503 are connected to each other by a bus 510 and perform communication with each other.
The communication interface 503 is mainly used to implement communication between each module, apparatus, unit and/or device in the embodiments of the present application.
Bus 510 includes hardware, software, or both that couple components of the electronic device to one another. By way of example, and not limitation, the buses may include an accelerated graphics port (Accelerated Graphics Port, AGP) or other graphics Bus, an enhanced industry standard architecture (Extended Industry Standard Architecture, EISA) Bus, a Front Side Bus (FSB), a HyperTransport (HT) interconnect, an industry standard architecture (Industry Standard Architecture, ISA) Bus, an Infiniband interconnect, a low pin count (Linear Predictive Coding, LPC) Bus, a memory Bus, a micro channel architecture (MicroChannel Architecture, MCa) Bus, a peripheral component interconnect (Peripheral Component Interconnect, PCI) Bus, a PCI-Express (Peripheral Component Interconnect-X, PCI-X) Bus, a serial advanced technology attachment (Serial Advanced Technology Attachment, SATA) Bus, a video electronics standards association Local Bus (VLB) Bus, or other suitable Bus, or a combination of two or more of these. Bus 510 may include one or more buses, where appropriate. Although embodiments of the present application describe and illustrate a particular bus, the present application contemplates any suitable bus or interconnect. The electronic device can execute the information pushing method in the embodiment of the invention, thereby realizing the information pushing method described in fig. 1.
In addition, in combination with the method for pushing information in the above embodiment, the embodiment of the application may be implemented by providing a computer storage medium. The computer storage medium has stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement a method of pushing any of the information in the above embodiments.
The present application also provides a computer program product, where instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to perform various processes of implementing any one of the foregoing information push method embodiments.
It should be clear that the present application is not limited to the particular arrangements and processes described above and illustrated in the drawings. For the sake of brevity, a detailed description of known methods is omitted here. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present application are not limited to the specific steps described and illustrated, and those skilled in the art can make various changes, modifications, and additions, or change the order between steps, after appreciating the spirit of the present application.
The functional blocks shown in the above-described structural block diagrams may be implemented in hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic circuit, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), suitable firmware, a plug-in, a function card, or the like. When implemented in software, the elements of the present application are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine readable medium or transmitted over transmission media or communication links by a data signal carried in a carrier wave. A "machine-readable medium" may include any medium that can store or transfer information. Examples of machine-readable media include electronic circuitry, semiconductor Memory devices, read-Only Memory (ROM), flash Memory, erasable Read-Only Memory (Erasable Read Only Memory, EROM), floppy disks, compact discs (Compact Disc Read-Only Memory, CD-ROM), optical disks, hard disks, fiber optic media, radio Frequency (RF) links, and the like. The code segments may be downloaded via computer networks such as the internet, intranets, etc.
It should also be noted that the exemplary embodiments mentioned in this application describe some methods or systems based on a series of steps or devices. However, the present application is not limited to the order of the above-described steps, that is, the steps may be performed in the order mentioned in the embodiments, may be different from the order in the embodiments, or several steps may be performed simultaneously.
Aspects of the present disclosure are described above with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, enable the implementation of the functions/acts specified in the flowchart and/or block diagram block or blocks. Such a processor may be, but is not limited to being, a general purpose processor, a special purpose processor, an application specific processor, or a field programmable logic circuit. It will also be understood that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware which performs the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In the foregoing, only the specific embodiments of the present application are described, and it will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the systems, modules and units described above may refer to the corresponding processes in the foregoing method embodiments, which are not repeated herein. It should be understood that the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the present application, which are intended to be included in the scope of the present application.

Claims (12)

1. The information pushing method is characterized by comprising the following steps of:
acquiring buried point behavior data of a plurality of users;
under the condition that the buried point behavior data of the first target user meets the preset condition, determining a second target user with a binding relationship with the first target user according to the binding information of the plurality of users; wherein the first target user and the second target user are users of the plurality of users;
respectively determining the resource information of the first target user and the second target user according to a resource information allocation rule;
and pushing the resource information to the first target user and the second target user respectively.
2. The method for pushing information according to claim 1, further comprising:
determining resource information of a second target user under the condition that buried point behavior data of the second target user meet preset conditions;
and pushing the resource information to the second target user.
3. The method for pushing information according to claim 1, wherein after determining the resource information of the first target user and the second target user, respectively, according to a resource information allocation rule, the method further comprises:
determining resource information of a third target user according to the resource information distribution rule, the resource information of the first target user and the resource information of the second target user, wherein the third target user is a user for sending target information to the second target user;
and pushing the resource information to the third target user.
4. The method for pushing information according to claim 1, wherein, in a case where the buried behavior data of the first target user satisfies a preset condition, before determining the second target user having a binding relationship with the first target user according to the binding information of the plurality of users, the method further comprises:
acquiring behavior data of a second user; the behavior data comprise data of the second user sending target information to at least one first user;
binding information of the second user and the at least one first user is established based on the behavior data.
5. The method for pushing information according to claim 1, wherein the obtaining buried point behavior data of a plurality of users includes:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
6. An information pushing device, characterized by comprising:
the acquisition module is used for acquiring buried point behavior data of a plurality of users;
the determining module is used for determining a second target user with a binding relationship with the first target user according to the binding information of the plurality of users under the condition that the buried point behavior data of the first target user meets the preset condition; wherein the first target user and the second target user are users of the plurality of users;
the determining module is further configured to determine resource information of the first target user and resource information of the second target user according to a resource information allocation rule;
and the pushing module is used for pushing the resource information to the first target user and the second target user respectively.
7. The information pushing device of claim 6, further comprising:
the determining module is further configured to determine resource information of the second target user if the buried point behavior data of the second target user meets a preset condition;
the pushing module is further configured to push the resource information to the second target user.
8. The information pushing device of claim 6, further comprising:
the determining module is further configured to determine, after determining the resource information of the first target user and the second target user according to a resource information allocation rule, determine, according to the resource information allocation rule, the resource information of the first target user and the resource information of the second target user, resource information of a third target user, where the third target user is a user who sends the target information to the second target user;
the pushing module is further configured to push the resource information to the third target user.
9. The information pushing device of claim 6, further comprising:
the acquisition module is further configured to, when the buried point behavior data of the first target user meets a preset condition, determine, according to binding information of the plurality of users, before a second target user having a binding relationship with the first target user, acquire behavior data of the second user; the behavior data comprise data of the second user sending target information to at least one first user;
and the establishing module is used for establishing the binding information of the second user and the at least one first user based on the behavior data.
10. The information pushing device according to claim 6, wherein the obtaining module is specifically configured to:
and respectively acquiring buried point behavior data of a plurality of users through preset interfaces.
11. An electronic device, the device comprising: a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements the method for pushing information according to any one of claims 1-5.
12. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon computer program instructions, which when executed by a processor, implement a method of pushing information according to any of claims 1-5.
CN202310198593.6A 2023-02-27 2023-02-27 Information pushing method, device, equipment and computer storage medium Pending CN116151887A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310198593.6A CN116151887A (en) 2023-02-27 2023-02-27 Information pushing method, device, equipment and computer storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310198593.6A CN116151887A (en) 2023-02-27 2023-02-27 Information pushing method, device, equipment and computer storage medium

Publications (1)

Publication Number Publication Date
CN116151887A true CN116151887A (en) 2023-05-23

Family

ID=86354364

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202310198593.6A Pending CN116151887A (en) 2023-02-27 2023-02-27 Information pushing method, device, equipment and computer storage medium

Country Status (1)

Country Link
CN (1) CN116151887A (en)

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