CN116720887A - Method, device, equipment, storage medium and program for issuing preferential rights - Google Patents
Method, device, equipment, storage medium and program for issuing preferential rights Download PDFInfo
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Abstract
The application discloses a method, a device, equipment, a storage medium and a program for issuing a preferential interest, which are used for acquiring a use rule of the preferential interest to be issued, determining a target user type suitable for the preferential interest based on the use rule, determining a target user with the corresponding user type consistent with the target user type from users to be pushed, generating WeChat sharing information corresponding to the preferential interest, and pushing the WeChat sharing information to the target user. According to the embodiment of the application, the privilege is issued based on the user type, so that the privilege issuing precision is effectively improved, the privilege can be accurately issued to the applicable target user, the privilege is pushed to the target user to be touched through the WeChat channel, the user does not need to download the bank APP in advance for the bank user, the privilege can be timely acquired without registering the bank APP, and the utilization rate of the privilege can be effectively improved.
Description
Technical Field
The application belongs to the technical field of electronic information, and particularly relates to a method, a device, equipment, a storage medium and a program for issuing preferential rights.
Background
Typically, banks will issue some benefits in order to attract users. The current common issuing method is to issue by a bank APP (Application).
For the issuing mode, a user often needs to log in a bank APP first and then find a corresponding acquisition interface to acquire, the acquisition process is complex, and for some users who do not download and install the bank APP, do not register an account in the bank APP or do not use the bank APP for a long time, the user cannot acquire corresponding rights and interests in time, so that the utilization rate of the preferential rights and interests is low. In addition, the uniform issuing is often performed during the issuing, namely the same preferential rights are pushed to all users, and then the users determine the attractive preferential rights, so that the issuing accuracy is low.
Disclosure of Invention
The embodiment of the application provides a method, a device, equipment, a storage medium and a program for issuing preferential rights, which can issue the preferential rights more accurately and improve the utilization rate of the preferential rights.
In a first aspect, an embodiment of the present application provides a method for issuing a benefit, including:
acquiring a use rule of the to-be-issued preference;
determining a target user type suitable for the preference based on the usage rule;
determining a target user with the corresponding user type consistent with the target user type from the users to be pushed;
generating WeChat sharing information corresponding to the preferential rights and interests;
and pushing the WeChat sharing information to the target user.
In a second aspect, an embodiment of the present application provides a privilege issuing apparatus, including:
the rule acquisition module is used for acquiring the use rule of the to-be-issued preference;
the target user type determining module is used for determining the target user type suitable for the preferential interest based on the use rule;
the target user determining module is used for determining a target user with the corresponding user type consistent with the target user type from the users to be pushed;
the WeChat sharing information generation module is used for generating WeChat sharing information corresponding to the preferential rights and interests;
and the WeChat pushing module is used for pushing the WeChat sharing information to the target user.
In a third aspect, an embodiment of the present application provides an electronic device, including: a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements the method for issuing benefits as described in the first aspect.
In a fourth aspect, embodiments of the present application provide a computer storage medium having stored thereon computer program instructions which, when executed by a processor, implement the benefit issuing method as in the first aspect.
In a fifth aspect, embodiments of the present application provide a computer program product, instructions in which, when executed by a processor of an electronic device, cause the electronic device to perform the method for issuing benefits as in the first aspect.
According to the method, the device, the equipment, the storage medium and the program for issuing the preferential rights, the use rule of the preferential rights to be issued is obtained, the type of the target user suitable for the preferential rights is determined based on the use rule, the target user with the corresponding user type consistent with the type of the target user is determined from the users to be pushed, the WeChat sharing information corresponding to the preferential rights is generated, and the WeChat sharing information is pushed to the target user. According to the embodiment of the application, the privilege is issued based on the user type, so that the privilege issuing precision is effectively improved, the privilege can be accurately issued to the applicable target user, the privilege is pushed to the target user to be touched through the WeChat channel, the user does not need to download the bank APP in advance for the bank user, the privilege can be timely acquired without registering the bank APP, and the utilization rate of the privilege can be effectively improved.
Drawings
In order to more clearly illustrate the technical solution of the embodiments of the present application, the drawings that are needed to be used in the embodiments of the present application will be briefly described, and it is possible for a person skilled in the art to obtain other drawings according to these drawings without inventive effort.
FIG. 1 is a flow chart of a method for issuing benefits according to an embodiment of the present application;
FIG. 2 is a schematic flow chart of a method for issuing bank benefits according to an embodiment of the present application;
FIG. 3 is a flowchart of another method for issuing bank benefits according to an embodiment of the present application;
FIG. 4 is a flowchart of another method for issuing bank benefits according to an embodiment of the present application;
FIG. 5 is a schematic diagram illustrating a structure of a benefit distribution device according to another embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to another embodiment of the present application.
Detailed Description
Features and exemplary embodiments of various aspects of the present application will be described in detail below, and in order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described in further detail below with reference to the accompanying drawings and the detailed embodiments. It should be understood that the particular embodiments described herein are meant to be illustrative of the application only and not limiting. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the application by showing examples of the application.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.
The technical scheme of the application obtains, stores, uses, processes and the like the data, which all meet the relevant regulations of national laws and regulations.
As described above, the applicant creatively discovers that the existing method for issuing the preferential rights through the bank APP and/or the official website has the problem of low utilization rate of the preferential rights, and the existing issuing method is generally unified issuing, and then users select the preferential rights which can be acquired by themselves, so that the issuing accuracy is low.
In view of this, the embodiment of the application provides a method, a device, equipment, a storage medium and a program for issuing preferential rights based on a WeChat platform, which can be applied to a scene of issuing preferential rights of banks and the like.
For ease of understanding, the terms involved in the embodiments of the present application are explained below.
WeChat group: weChat ecology-based customer groups. The customer can transact financial services in the WeChat ecology. The method can fully mobilize the global flow of the WeChat, cover the real-time touch of the ecological full scene of the WeChat, bury the acquisition contacts in each link, and realize the accurate operation and propagation fission of social circle users.
Preferential rights and interests: giving the user various rights such as coupons, etc.
Next, a description will be given first of all of a method for issuing benefits provided by an embodiment of the present application.
Referring to fig. 1, a flow chart of a method for issuing a benefit according to an embodiment of the present application is shown in fig. 1, and the method may include the following steps S11 to S15.
S11, acquiring a usage rule of the to-be-issued preference.
In this embodiment, the mechanism for issuing the privilege may enter, in advance, basic information of the privilege to be issued into the privilege issuing system, where the basic information may include: any one or combination of a plurality of types of offers, names of offers, usage rules and the like, and corresponding ID (Identity document) is set for each offer, based on which, when issuing the offers, the corresponding usage rules can be found from the issuing system based on the ID of the offer to be issued. Wherein the usage rules comprise content such as applicable user types, applicable time, applicable scope and the like of the preferential rights.
S12, determining the type of the target user suitable for the preferential rights based on the usage rule.
Some of the benefits are not applicable to all users, but only to a certain type or types of specific users, and the types of users used by the benefits are usually reflected in the usage rules, so that in order to improve the accuracy of the distribution of the benefits, the types of target users to which the benefits are applicable are determined based on the usage rules, so that coupons can be distributed based on the types of target users.
In this embodiment, the target user type refers to a user type corresponding to a user to which the coupon is applicable, where the user type includes, but is not limited to, a new user, an old user, a credit card staged user, and the like.
S13, determining a target user with the corresponding user type consistent with the target user type from the users to be pushed.
In this embodiment, the user to be pushed may be set according to an actual situation, and in view of the fact that the preferential rights and interests are pushed based on the WeChat platform in this embodiment, in order to ensure that the pushing may be successful, the user to be pushed may be a user in the WeChat guest group.
The user to be pushed may include a plurality of users, when determining the target user, the user type corresponding to each user in the user to be pushed may be determined, then the user type corresponding to each user is respectively matched with the target user type, so as to determine the user with the user type consistent with the target user type, and the user with the corresponding user type consistent with the target user type is determined as the user applicable to the coupon, that is, the target user meeting the privilege issuing condition.
S14, generating WeChat sharing information corresponding to the preferential rights and interests.
In this embodiment, when the WeChat platform pushes the privilege to the target user, weChat sharing information corresponding to the privilege is generated. The WeChat sharing information is information which can be pushed through a WeChat platform, and the types of the WeChat sharing information include but are not limited to sharing connection, two-dimensional codes and the like.
S15, pushing WeChat sharing information to the target user.
After the WeChat sharing information is pushed to the target user, the target user can acquire the WeChat sharing information under the condition of logging in the WeChat, and further, corresponding preferential interests are obtained based on the WeChat pushing information.
According to the method for issuing the preferential rights, provided by the embodiment of the application, the use rule of the preferential rights to be issued is obtained, the type of the target user suitable for the preferential rights is determined based on the use rule, the target user with the corresponding user type consistent with the type of the target user is determined from the users to be pushed, the WeChat sharing information corresponding to the preferential rights is generated, and the WeChat sharing information is pushed to the target user. According to the embodiment of the application, the privilege is issued based on the user type, so that the privilege issuing precision is effectively improved, the privilege can be accurately issued to the applicable target user, the privilege is pushed to the target user to be touched through the WeChat channel, the user does not need to download the bank APP in advance for the bank user, the privilege can be timely acquired without registering the bank APP, and the utilization rate of the privilege can be effectively improved.
In some embodiments, in S12, a keyword matching manner may be used to determine a target user type corresponding to the preference, which specifically may include the following steps:
extracting keywords from the usage rules to obtain a first keyword set;
matching the first keyword set with a preset user type keyword set to obtain matched target keywords;
and determining the type of the target user corresponding to the preferential interest based on the target keyword.
The user type keyword set includes keywords corresponding to multiple user types, and the user type corresponding to the keywords can be determined according to the keywords in the user type keyword set, for example, the user type keyword set may include keywords such as a new user, an old user, a credit card staged user, and the like.
And matching the first keyword set with a preset user type keyword set, so as to determine the identical keywords in the two sets, namely the matched target keywords. Thus, the user type corresponding to the target keyword is determined to be the target user type corresponding to the preferential interest.
By the method, the target user type corresponding to the preferential rights can be determined rapidly and accurately based on the keywords.
In some embodiments, before S13, the user type corresponding to each of the users to be pushed may be determined by using the following manner:
extracting user characteristics corresponding to a user based on data mining and/or artificial intelligence technology;
and determining the user type corresponding to the user based on the user characteristics.
The user characteristics of the user can be determined by utilizing data mining and/or artificial intelligence technology according to the liveness, consumption habit, transaction record and the like of the user, and then different users are classified into different user types according to the user characteristics based on the corresponding relation between the preset user characteristics and the user types.
The data mining and artificial intelligence are both mature technologies, so specific extraction processes of user features are not described here.
Through the mode, the user characteristics of the user to be pushed can be rapidly and accurately extracted by utilizing the data mining and/or artificial intelligence technology, so that the user classification of the user to be pushed is accurately determined, and the accuracy of pushing the preferential rights and interests can be effectively ensured.
In some embodiments, in S14, coupons may be pushed to the target user using the following:
determining a target pushing mode, wherein the target pushing mode comprises one or more pushing modes supported by a WeChat platform;
based on a target pushing mode, generating WeChat sharing information corresponding to the preferential rights and interests;
and pushing the WeChat sharing information to the target user based on the WeChat platform.
The pushing mode supported by the WeChat platform generally comprises the following steps: applet message push, two-dimensional code push, friend message push, friend circle push, and the like.
As an embodiment, a pushing manner input by a user may be acquired, and the pushing manner input by the user may be determined as a target pushing manner.
By way of example, the banking personnel can input the pushing mode to be used based on the actual marketing requirements, so that the pushing mode input by the banking personnel can be determined as the target pushing mode.
By adopting the mode, the user can set the target pushing mode according to the actual demand, so that the pushing mode is set more flexibly and meets the demand of the user.
As another embodiment, considering that different pushing modes supported by different users may be different, in order to improve the success rate of the preference pushing, the pushing mode supported by the target user may be determined, and one or more of the pushing modes supported by the target user may be determined as the target pushing mode.
By way of example, each target user may set a push manner that the target user may receive in advance according to actual requirements, so that the push manner supported by the target user may be determined according to the setting of the target user.
By way of example, the push mode supported by the target user may also be determined according to the relationship between the target user and the banking personnel responsible for pushing to the benefit. The relationship between the target user and the banking personnel can be divided into a plurality of types, such as friend relationship, non-friend relationship and the like, and different relationships correspond to different pushing modes, so that the pushing mode corresponding to the relationship between the target user and the banking personnel can be determined as the pushing mode supported by the target user. For example, the pushing modes corresponding to the friend relationship may include an applet message pushing mode, a two-dimensional code pushing mode, a friend message pushing mode and a friend circle pushing mode, and the pushing modes corresponding to the non-friend relationship may include an applet message pushing mode and a two-dimensional code pushing mode, and if the relationship between the target user and the banking personnel is the friend relationship, one or more pushing modes of the applet message pushing mode, the two-dimensional code pushing mode, the friend message pushing mode and the friend circle pushing mode may be determined as the target pushing mode.
By adopting the method, the target pushing mode is determined according to the pushing mode supported by the target user, so that the favorable interests can be ensured to be successfully pushed to the target user.
In some embodiments, in the case that the target user type includes a new user whose account is not registered in the target application, after pushing the benefit to the target user based on the WeChat platform through S14, the following steps may be further performed:
and responding to the new user to obtain the preferential rights based on the WeChat sharing information, displaying the usage rules of the preferential rights to the new user, and guiding the new user to download the target application.
The target application is an application corresponding to the preferential rights, for example, the preferential rights are bank coupons, and the target application is a bank APP.
Further, after the new user is guided to download the target application, the new account is registered in the target application by the new user, and the preferential rights are issued to the new account.
By the method, when a new user gets the preferential rights and interests, the corresponding use rules can be automatically displayed, and for the new user, the new user does not need to download the target application in advance, and can know the related information of the preferential rights and interests in detail without registering the login target application, so that the method is convenient and quick, and the new user can be guided to download and register the target application user, and service expansion is realized.
In some embodiments, in the case that the target user type includes an old user who has registered an account in the target application, after pushing the benefit to the target user based on the WeChat platform through S14, the following steps may be further performed:
and responding to the old user to obtain the preferential rights and interests based on the WeChat sharing information, displaying the use rules of the preferential rights and interests to the old user, and guiding the old user to log in the target application.
Where the old user refers to a user who has registered an account in the target application.
Further, in response to the old user receiving the preference based on the WeChat sharing information, the preference can be issued to the account corresponding to the old user in the target application, so that the old user can use the preference after logging in the target application.
By the method, when the old user gets the preferential rights and interests, the corresponding use rules can be automatically displayed, the old user can know the related information of the preferential rights and interests in detail without logging in the target application, the old user can be guided to log in the target application conveniently and rapidly, and the old user can be converted into an active user.
In some embodiments, in the case where the target user type includes a credit card staged user, the following steps may also be performed prior to pushing the offer to the target user based on the WeChat platform through S14:
based on the WeChat platform, pushing the credit card staged activity to the target user through an account change notification message;
and determining the corresponding period limit of the target user in response to the target user completing the credit card period based on the credit card period activity.
When the credit card stage activity is pushed to the target user through the account change notification message based on the WeChat platform, the pushing can be performed in a WeChat tail pasting mode, namely, when the account change notification message is pushed to the target user through the applet, the credit card stage activity is added at the tail of the message.
Accordingly, in S14, pushing the preference to the target user based on the WeChat platform may include:
and responding to the fact that the stage limit corresponding to the target user is consistent with the stage limit corresponding to the preferential rights and interests, and pushing the preferential rights and interests to the target user based on the WeChat platform.
When the target user type corresponding to the preference is a credit card staged user, the usage rule also contains corresponding staged amount, and the preference corresponding to different staged amounts is usually different. Therefore, after the target user is determined to finish the credit card period, the period limit is further determined, so that whether the period limit is consistent with the period limit corresponding to the preferential rights and interests is determined, and under the condition that the period limit is determined to be consistent, the target user is determined to accord with the issuing conditions of the preferential rights and interests, and the preferential rights and interests are pushed to the target user.
By the mode, banking business can issue preferential rights and interests in the WeChat ecology according to the set business rules.
In order to facilitate understanding, a scenario of issuing a privilege by a bank is taken as an example, and a privilege issuing method provided by an embodiment of the present application is described below.
Referring to fig. 2, a flow chart of a method for issuing a benefit may include the following steps:
s21, searching a use rule of the preferential rights and interests according to the ID to be issued and recorded by banking staff by the WeChat platform;
s22, determining a target user type suitable for the preferential rights and interests by the WeChat platform based on the use rule;
s23, determining a target user with the corresponding user type consistent with the target user type from users to be pushed by the WeChat platform;
s24, the WeChat platform generates WeChat sharing information corresponding to the preferential rights and interests;
s25, pushing the WeChat sharing information to a target user by the WeChat platform;
s26, under the condition that the target user type comprises a new user, responding to the new user to obtain the preferential rights based on the WeChat sharing information by the WeChat platform, displaying the preferential rights using rule, and guiding the new user to download the bank APP;
s27, the bank APP responds to login and registration operation of the new user to generate an account corresponding to the new user, and the privilege is issued for the account, so that the new user can use the privilege in the bank APP.
Referring to fig. 3, a flowchart of another method for issuing benefits may include the following steps:
s31, searching a use rule of the preferential rights and interests according to the ID to be issued and recorded by banking staff by the WeChat platform;
s32, determining a target user type suitable for the preferential rights and interests by the WeChat platform based on the use rule;
s33, determining a target user with the corresponding user type consistent with the target user type from users to be pushed by the WeChat platform;
s34, the WeChat platform generates WeChat sharing information corresponding to the preferential rights;
s35, pushing the WeChat sharing information to a target user by the WeChat platform;
s36, under the condition that the target user type comprises an old user, responding to the old user to obtain the benefit based on the WeChat sharing information by the WeChat platform, displaying a benefit using rule, and guiding the old user to log in a bank APP;
s37, the bank APP issues the preferential rights and interests for the account numbers corresponding to the old users, so that the old users can use the preferential rights and interests in the bank APP.
Referring to fig. 4, a flowchart of another method for issuing benefits may include the following steps:
s41, searching a use rule of the preferential rights according to the ID to be issued, which is input by banking staff, of the WeChat platform;
s42, determining a target user type suitable for the preferential rights and interests by the WeChat platform based on the use rule;
s43, determining a target user with the corresponding user type consistent with the target user type from users to be pushed by the WeChat platform;
s44, the WeChat platform generates WeChat sharing information corresponding to the preferential rights;
s45, pushing the credit card staged activity to the target user through an account change notification message by the WeChat platform;
s46, the WeChat platform responds to the fact that the target user finishes credit card staging based on credit card staging activity, and determines the corresponding staging limit of the target user;
s47, the WeChat platform responds to the fact that the corresponding period limit of the target user is consistent with the corresponding period limit of the preferential rights and interests, and pushes WeChat sharing information to the target user.
Because the credit card staged user is usually an old user, further, the WeChat platform can respond to the credit card staged user to obtain the preferential rights and interests based on the WeChat sharing information, display the preferential rights and interests using rules, and guide the credit card staged user to log in the bank APP, and the bank APP issues the preferential rights and interests for the account corresponding to the credit card staged user, so that the credit card staged user can use the preferential rights and interests in the bank APP.
By the embodiment of the application, a banking staff can conveniently release the preferential rights and interests to the user needing touching through the modes of WeChat message pushing, two-dimensional code, friend message, friend circle sharing and the like, and the user does not need to download APP in advance, does not need to register and log in, and can know the information pushed by the bank in detail and obtain the rights and interests in time. And automatically identifying the user type and distributing corresponding rights and interests by utilizing the social media ecological flow, and guiding the user to download and register as a bank APP user or use the bank APP to convert into an active user. According to the embodiment of the application, more various and more accurate financial scene pushing can be provided for different types of users. The user finishes conversion and obtains rights and interests in the WeChat ecology, the service experience has no break point, and the faster and more convenient user experience is realized. The public domain flow and the real-time equity excitation of the WeChat ecology can be utilized to help complete the operation index.
Based on the method for issuing the preferential rights provided by the embodiment, correspondingly, the application also provides a specific implementation mode of the device for issuing the preferential rights. Please refer to the following examples.
Referring to fig. 5, the benefit issuing device provided by the embodiment of the application includes the following modules:
a rule obtaining module 501, configured to obtain a usage rule of a benefit to be issued;
a target user type determining module 502, configured to determine a target user type to which the preference is applicable based on the usage rule;
a target user determining module 503, configured to determine, from the users to be pushed, a target user whose corresponding user type is consistent with the target user type;
the WeChat sharing information generation module 504 is configured to generate WeChat sharing information corresponding to the preference;
the WeChat pushing module 505 is configured to push WeChat sharing information to a target user.
According to the device for issuing the preferential rights, provided by the embodiment of the application, the use rule of the preferential rights to be issued is obtained, the type of the target user suitable for the preferential rights is determined based on the use rule, the target user with the corresponding user type consistent with the type of the target user is determined from the users to be pushed, the WeChat sharing information corresponding to the preferential rights is generated, and the WeChat sharing information is pushed to the target user. According to the embodiment of the application, the privilege is issued based on the user type, so that the privilege issuing precision is effectively improved, the privilege can be accurately issued to the applicable target user, the privilege is pushed to the target user to be touched through the WeChat channel, the user does not need to download the bank APP in advance for the bank user, the privilege can be timely acquired without registering the bank APP, and the utilization rate of the privilege can be effectively improved.
In some embodiments, the apparatus may further comprise: the user type determining module is used for extracting user characteristics corresponding to the user to be pushed based on data mining and/or artificial intelligence technology before determining the target user with the corresponding user type consistent with the target user type from the user to be pushed, and determining the user type corresponding to the user to be pushed based on the user characteristics.
In some embodiments, the WeChat sharing information generation module 504 may include:
the target pushing mode determining submodule is used for determining a target pushing mode, wherein the target pushing mode comprises one or more pushing modes supported by the WeChat platform;
and the pushing information generation sub-module is used for generating WeChat sharing information corresponding to the preferential rights and interests based on the target pushing mode.
In some embodiments, the target pushing manner determining submodule is specifically configured to:
determining a pushing mode supported by a target user;
and determining one or more of the pushing modes supported by the target user as a target pushing mode.
In some embodiments, the target user type determination module 502 is specifically configured to:
extracting keywords from the usage rules to obtain a first keyword set;
matching the first keyword set with a preset user type keyword set to obtain matched target keywords;
and determining the type of the target user corresponding to the preferential interest based on the target keyword.
In some embodiments, the target user type includes a new user, and the apparatus may further include a first presentation module and a first guidance module;
the first display module is used for responding to the new user to obtain the preferential rights and interests based on the WeChat sharing information after the WeChat sharing information is pushed to the target user, and displaying the use rules of the preferential rights and interests to the new user;
the first guiding module is used for responding to the new user to obtain the preferential rights and interests based on the WeChat sharing information after the WeChat sharing information is pushed to the target user, guiding the new user to register a new account in the target application, wherein the target application is the application corresponding to the preferential rights and interests.
In some embodiments, the target user type includes an old user, and the apparatus may further include a second presentation module and a second guidance module;
the second display module is further used for responding to the old user to obtain the preferential rights and interests based on the WeChat sharing information after the WeChat sharing information is pushed to the target user, and displaying the use rules of the preferential rights and interests to the old user;
the first guiding module is used for responding to the old user to get the preferential rights and interests based on the WeChat sharing information after the WeChat sharing information is pushed to the target user, and guiding the old user to log in the target application, wherein the target application is the application corresponding to the preferential rights and interests.
In some embodiments, the target user type comprises a credit card staged user, the apparatus may further comprise a staged activity push module and a staged amount determination module,
the staged activity pushing module is used for pushing the credit card staged activity to the target user through the account change notification message based on the WeChat platform before pushing the WeChat sharing information to the target user;
the credit card stage determining module is used for determining the corresponding stage amount of the target user in response to the completion of the credit card stage of the target user based on the credit card stage activity;
a WeChat pushing module 505, configured to:
and responding to the fact that the stage limit corresponding to the target user is consistent with the stage limit corresponding to the preferential rights and interests, and pushing WeChat sharing information to the target user.
The benefit issuing device provided by the embodiment of the present application can implement each process implemented by the method embodiments of fig. 1 to fig. 4, and in order to avoid repetition, details are not repeated here.
Fig. 6 shows a schematic hardware structure of an electronic device according to an embodiment of the present application.
The electronic device may include a processor 601 and a memory 602 storing computer program instructions.
In particular, the processor 601 may include a Central Processing Unit (CPU), or an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or may be configured as one or more integrated circuits that implement embodiments of the present application.
Memory 602 may include mass storage for data or instructions. By way of example, and not limitation, memory 602 may include a Hard Disk Drive (HDD), floppy Disk Drive, flash memory, optical Disk, magneto-optical Disk, magnetic tape, or universal serial bus (Universal Serial Bus, USB) Drive, or a combination of two or more of the above. The memory 602 may include removable or non-removable (or fixed) media, where appropriate. Memory 602 may be internal or external to the integrated gateway disaster recovery device, where appropriate. In a particular embodiment, the memory 602 is a non-volatile solid state memory.
The memory 602 may include Read Only Memory (ROM), random Access Memory (RAM), magnetic disk storage media devices, optical storage media devices, flash memory devices, electrical, optical, or other physical/tangible memory storage devices. Thus, in general, memory 602 includes one or more tangible (non-transitory) computer-readable storage media (e.g., memory devices) encoded with software comprising computer-executable instructions and which, when executed (e.g., by one or more processors), perform the operations described by any of the benefit issuing methods of the embodiments described above.
The processor 601 implements any of the benefits issuing methods of the above embodiments by reading and executing computer program instructions stored in the memory 602.
In one example, the electronic device may also include a communication interface 603 and a bus 610. As shown in fig. 6, the processor 601, the memory 602, and the communication interface 603 are connected to each other through a bus 610 and perform communication with each other.
The communication interface 603 is mainly used for implementing communication between each module, apparatus, unit and/or device in the embodiment of the present application.
Bus 610 includes hardware, software, or both, coupling components of the online data flow billing device to each other. By way of example, and not limitation, the buses may include an Accelerated Graphics Port (AGP) or other graphics bus, an Enhanced Industry Standard Architecture (EISA) bus, a Front Side Bus (FSB), a HyperTransport (HT) interconnect, an Industry Standard Architecture (ISA) bus, an infiniband interconnect, a Low Pin Count (LPC) bus, a memory bus, a micro channel architecture (MCa) bus, a Peripheral Component Interconnect (PCI) bus, a PCI-Express (PCI-X) bus, a Serial Advanced Technology Attachment (SATA) bus, a video electronics standards association local (VLB) bus, or other suitable bus, or a combination of two or more of the above. Bus 610 may include one or more buses, where appropriate. Although embodiments of the application have been described and illustrated with respect to a particular bus, the application contemplates any suitable bus or interconnect.
In addition, in combination with the method for issuing benefits in the above embodiment, the embodiment of the present application may be implemented by providing a computer storage medium. The computer storage medium has stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the coupon benefits issuing methods of the above embodiments.
It should be understood that the application is not limited to the particular arrangements and instrumentality described above and shown in the drawings. For the sake of brevity, a detailed description of known methods is omitted here. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present application are not limited to the specific steps described and shown, and those skilled in the art can make various changes, modifications and additions, or change the order between steps, after appreciating the spirit of the present application.
The functional blocks shown in the above-described structural block diagrams may be implemented in hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic circuit, an Application Specific Integrated Circuit (ASIC), suitable firmware, a plug-in, a function card, or the like. When implemented in software, the elements of the application are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine readable medium or transmitted over transmission media or communication links by a data signal carried in a carrier wave. A "machine-readable medium" may include any medium that can store or transfer information. Examples of machine-readable media include electronic circuitry, semiconductor memory devices, ROM, flash memory, erasable ROM (EROM), floppy disks, CD-ROMs, optical disks, hard disks, fiber optic media, radio Frequency (RF) links, and the like. The code segments may be downloaded via computer networks such as the internet, intranets, etc.
It should also be noted that the exemplary embodiments mentioned in this disclosure describe some methods or systems based on a series of steps or devices. However, the present application is not limited to the order of the above-described steps, that is, the steps may be performed in the order mentioned in the embodiments, or may be performed in a different order from the order in the embodiments, or several steps may be performed simultaneously.
Aspects of the present disclosure are described above with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, enable the implementation of the functions/acts specified in the flowchart and/or block diagram block or blocks. Such a processor may be, but is not limited to being, a general purpose processor, a special purpose processor, an application specific processor, or a field programmable logic circuit. It will also be understood that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware which performs the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In the foregoing, only the specific embodiments of the present application are described, and it will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the systems, modules and units described above may refer to the corresponding processes in the foregoing method embodiments, which are not repeated herein. It should be understood that the scope of the present application is not limited thereto, and any equivalent modifications or substitutions can be easily made by those skilled in the art within the technical scope of the present application, and they should be included in the scope of the present application.
Claims (12)
1. A method for issuing a benefit, comprising:
acquiring a use rule of the to-be-issued preference;
determining a target user type applicable to the preference based on the usage rule;
determining a target user with the corresponding user type consistent with the target user type from the users to be pushed;
generating WeChat sharing information corresponding to the preferential rights and interests;
and pushing the WeChat sharing information to the target user.
2. The method according to claim 1, wherein before determining a target user whose corresponding user type is consistent with the target user type from the users to be pushed, the method further comprises:
extracting user characteristics corresponding to the user to be pushed based on data mining and/or artificial intelligence technology;
and determining the user type corresponding to the user to be pushed based on the user characteristics.
3. The method of claim 1, wherein the generating the WeChat sharing information corresponding to the offer comprises:
determining a target pushing mode, wherein the target pushing mode comprises one or more pushing modes supported by the WeChat platform;
and generating WeChat sharing information corresponding to the preferential rights and interests based on the target pushing mode.
4. The method of claim 3, wherein determining the target push mode comprises:
determining a pushing mode supported by the target user;
and determining one or more of the pushing modes supported by the target user as a target pushing mode.
5. The method of claim 1, wherein the determining a target user type corresponding to the benefit based on the usage rule comprises:
extracting keywords from the usage rules to obtain a first keyword set;
matching the first keyword set with a preset user type keyword set to obtain matched target keywords;
and determining the target user type corresponding to the preferential interest based on the target keyword.
6. The method according to any one of claims 1-5, wherein the target user type includes a new user who does not register an account in a target application, the target application being an application corresponding to the benefit, and the method further comprises, after pushing the WeChat sharing information to the target user:
and responding to the new user to obtain the preferential rights based on the WeChat sharing information, displaying the usage rules of the preferential rights to the new user, and guiding the new user to download the target application.
7. The method according to any one of claims 1-5, wherein the target user type includes an old user who has registered an account in a target application, the target application being an application corresponding to the benefit, and the method further comprises, after pushing the WeChat sharing information to the target user:
and responding to the old user to obtain the preferential rights based on the WeChat sharing information, displaying the usage rules of the preferential rights to the old user, and guiding the old user to log in the target application.
8. The method of any of claims 1-5, the target user type comprising a credit card staged user, the method further comprising, prior to pushing the WeChat sharing information to the target user:
pushing the credit card staged activity to the target user through an account change notification message based on a WeChat platform;
responding to the completion of credit card staging by the target user based on the credit card staging activity, and determining a staging credit corresponding to the target user;
the pushing the WeChat sharing information to the target user includes:
and responding to the fact that the period limit corresponding to the target user is consistent with the period limit corresponding to the preferential rights and interests, and pushing the WeChat sharing information to the target user.
9. A benefit issuing apparatus, comprising:
the rule acquisition module is used for acquiring the use rule of the to-be-issued preference;
the target user type determining module is used for determining the target user type suitable for the preferential rights based on the use rule;
the target user determining module is used for determining a target user with the corresponding user type consistent with the target user type from the users to be pushed;
the WeChat sharing information generation module is used for generating WeChat sharing information corresponding to the preferential rights and interests;
and the WeChat pushing module is used for pushing the WeChat sharing information to the target user.
10. An electronic device, the device comprising: a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements a method for issuing benefits as claimed in any one of claims 1-8.
11. A computer storage medium having stored thereon computer program instructions which when executed by a processor implement the method of issuing benefits according to any of claims 1 to 8.
12. A computer program product, wherein instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to perform the method of issuing benefits according to any of claims 1-8.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310688190.XA CN116720887A (en) | 2023-06-12 | 2023-06-12 | Method, device, equipment, storage medium and program for issuing preferential rights |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310688190.XA CN116720887A (en) | 2023-06-12 | 2023-06-12 | Method, device, equipment, storage medium and program for issuing preferential rights |
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| CN116720887A true CN116720887A (en) | 2023-09-08 |
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| CN202310688190.XA Pending CN116720887A (en) | 2023-06-12 | 2023-06-12 | Method, device, equipment, storage medium and program for issuing preferential rights |
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| CN (1) | CN116720887A (en) |
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