CN115936813A - Full life cycle management system for online sales - Google Patents
Full life cycle management system for online sales Download PDFInfo
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- CN115936813A CN115936813A CN202211688999.4A CN202211688999A CN115936813A CN 115936813 A CN115936813 A CN 115936813A CN 202211688999 A CN202211688999 A CN 202211688999A CN 115936813 A CN115936813 A CN 115936813A
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Abstract
The invention discloses a full life cycle management system for online sales, which relates to the technical field of electronic commerce and comprises a service plate and a sales plate, wherein the service plate comprises a customer establishing module and an intention value module, the customer establishing module is established by service personnel based on customer information, the customer establishing module comprises products required to be purchased by customers, and the intention value module analyzes the intention of the customers for purchasing the products based on the customer establishing module; the sales plate is associated with the customer and establishes the module, the sales plate calls the product that the customer needs to purchase, the product in the sales plate is associated with the product that the customer needs to purchase, the product that the customer needs to purchase in the sales plate is displayed at client homepage, can be associated with the client directly through the product when using, make the customer see complete product picture, the customer of being convenient for grasps each detail, the wrong condition of purchase also can be avoided in this process and appears, and this application transaction process is simple, difficult mistake making.
Description
Technical Field
The invention relates to the technical field of electronic commerce, in particular to a full life cycle management system for online sales.
Background
Electronic commerce is based on the thing networking, carries out various commercial activities with seller and seller's dissatisfaction, realizes the service such as the online shopping of consumer, the online transaction between the merchant and online electronic payment, popularizes through current express delivery trade, has realized intelligent goods purchase, delivery, operation such as checking, has maintained the prosperous development of a plurality of trades, through the variety of sales channel, guarantees the high efficiency of goods production.
In the patent document with the patent application number of 201610752519.4, a method and a system for presenting an order life cycle are disclosed, wherein order information is obtained through a complete flow of the order life cycle and is presented to a user through a foreground page, so that the complete processing process of the order is comprehensively managed, and the order is controllable and traceable from creation to final processing.
In the above application document, it is ensured that the sales process can be monitored, but the process before the shipment is not monitored, that is, a salesman sells before the sale, and none of the monitoring systems monitors the process, so that the salesman has no way to establish a connection between a sales website and a customer, and the customer can only contact the salesman in a way of telephone call, weChat, mail, and the like, and the salesman sends a product picture of a company to the client, or recommends a product webpage set by the company to the client, and if the customer needs to place an order, another set of order monitoring system is needed, so the whole transaction process is complicated and is prone to errors, for example, only the salesman records the information of the client by himself, the information of the customer may be omitted, the salesman and the company are both lost, or the customer is directed at, if the complete product picture is not viewed, part of details are not sufficiently grasped, and the purchase error occurs.
Disclosure of Invention
The invention aims to provide a full life cycle management system for online sales.
The technical problem solved by the invention is as follows: the problem that the product transaction process is complicated and prone to errors is solved, the problem that a salesman records information of a client by himself and possibly omits information of a client, loss is caused to the salesman and a company, or if the customer does not watch a complete product picture, partial details are not fully grasped, and therefore purchasing errors occur is solved.
The invention can be realized by the following technical scheme: a full life cycle management system for online sales comprises a business plate and a sales plate, wherein the business plate comprises a customer establishing module and an intention value module, the customer establishing module is established by business personnel based on information of customers, the customer establishing module comprises products required to be purchased by the customers, and the intention value module analyzes intention of the customers for purchasing the products based on the customer establishing module;
and the sales plate is associated with the client establishing module, the sales plate calls the product required to be purchased by the client, the product in the sales plate is associated with the product required to be purchased by the client, and the product required to be purchased by the client in the sales plate is displayed on a homepage of the client.
The invention has further technical improvements that: the client establishing module comprises a profiling unit, an association unit and an analysis unit, wherein the profiling unit adopts service personnel to establish a client information file based on client information; the association unit is used for associating the product which the customer needs to purchase with the corresponding product in the sales plate; the analysis unit analyzes based on the type of the product which the customer needs to purchase and recommends the product which is related to the product which the customer needs to purchase to the user side.
The invention has the further technical improvements that: the client establishing module further comprises a grading unit, the grading unit calls the requirement grade of the client in the client information file, the client requirement is analyzed through the association unit, the requirement grade of the client is divided to obtain the importance of the client, and different recommendation modes are called according to the importance of the client.
The invention has further technical improvements that: the intention value module obtains an intention value YRE by calling the price trend of the product, the importance of the customer and the score of the customer, and different customers are distinguished according to the size sequence of the intention value YRE.
The invention has further technical improvements that: the acquisition process of the intention value YRE includes the steps of:
step one, obtaining a price trend of a product to obtain a first parameter value Wn, wherein an obtaining formula of the first parameter value Wn is as follows:
p1 is the starting bid value; p0 is the customer tentative quote;
step two, obtaining the importance degree of the customer, dividing the importance degree of the customer into a plurality of grades which are respectively recorded as Xn1 and Xn2 \8230, xnm, and taking mA positive integer of 1 or more, importance
G is a positive integer from 1 to m, and G is a preset value;
thirdly, obtaining a customer score, and scoring the customer in which the service personnel are located based on experience, wherein the score is Dn, and the value range of Dn is larger than 0 and smaller than 1;
the intention value YRE is obtained by calculation,
and alpha, beta and gamma are assignment parameters.
The invention has further technical improvements that: the sales board block comprises a special requirement module which is used for filling a detail requirement in an input field arranged at a detail position of a product when a customer calls the product which the customer needs to purchase in the sales board block, and sending the detail requirement to an engineer for feedback.
The invention has further technical improvements that: the system also comprises an order plate, and the order plate is associated with the contents of the business plate and the sales plate.
Compared with the prior art, the invention has the following beneficial effects:
1. when the system is used, firstly, a business person builds a customer file by using a business plate, wherein the customer information file comprises basic information such as a customer name, a contact way and the like, a product required to be purchased by the customer in the customer information file is called by a correlation module, and the product is correlated with the product in a sales plate, so that when the customer enters the system, the contact way of the customer is used as an entering way, namely, the product required to be purchased is directly recommended to a main page of the customer to be displayed.
2. According to the method and the system, the numerical value of the intention value is determined through the intention value module, the customers can be ranked through the existence of the intention value, the value with the larger intention value is emphatically processed, the value with the smaller intention value can be processed later, and the single quantity of business personnel and the selling condition of goods are guaranteed; the system also comprises an exclusive requirement module which is used for directly carrying out feedback communication on the detailed part of the goods with an engineer so as to comprehensively process all the details of the goods and ensure that the sold goods can meet the shopping requirement so as to ensure the satisfaction degree of customers; and finally, in the order plate, all communication processes in the process are packaged in the order module, so that the follow-up tracing is facilitated.
Drawings
In order to facilitate understanding for those skilled in the art, the present invention will be further described with reference to the accompanying drawings.
FIG. 1 is a schematic block diagram of the system of the present invention.
Detailed Description
To further illustrate the technical means and effects of the present invention adopted to achieve the predetermined objects, the following detailed description of the embodiments, structures, features and effects according to the present invention will be given with reference to the accompanying drawings and preferred embodiments.
Referring to fig. 1, a full lifecycle management system for online sales includes a service plate, a sales plate, and an order plate, where the service plate is an internal plate used by employees of a company, the sales plate is a plate for a customer to observe a product in an all-around manner, so as to ensure that all parameters of the product can be displayed in the sales plate, and the order plate is used for the customer to place an order based on the sales plate and then track the order comprehensively.
In the application, the business plate comprises a customer establishing module, an intention value module and a reminding module, wherein the customer establishing module is a customer information file established according to basic information of a customer when the customer is determined by a salesman, the customer information file internally comprises basic information such as the name, the contact information, the company to which the customer belongs, the position to which the customer belongs and the like of the customer and direct products which the customer needs to purchase, and the customer establishing module analyzes the products which the customer needs to purchase to obtain related products and recommends the related products to the customer; the intention value module analyzes and obtains the intention value of a customer for purchasing a product based on the requirement information of the customer, so that the adaptability of a salesman to the purchasing desire of the customer is improved, and the attention degree of the salesman to the purchasing desire of the customer is divided conveniently in a targeted manner; and then, the reminding module is used for reminding the salesman, so that missing clients caused by forgetting the salesman or missing client information caused by forgetting the salesman are avoided.
The customer establishing module comprises a profiling unit, a correlation unit and an analysis unit, wherein the profiling unit establishes a customer information file based on customer information, the correlation unit is used for correlating products required to be purchased by customers with product information in sales boards, the customers can directly observe the required product information without inquiring, and finally the analysis unit is used for analyzing the required product information and pushing related products of the products to the customers as recommendations, so that rationalization of resource utilization is realized.
The specific process is as follows: the method comprises the steps that a salesman establishes a new file, information of a customer is input and input into a file database, the customer selects goods required to be purchased by the customer, the type of the goods required to be purchased by the customer is also stored into the file database, an association unit calls the type of the goods required to be purchased by the customer and calls the information of the goods, the customer enters the system by means of a mobile phone number in the information, the mobile phone number is directly matched into a customer information file, the called goods information is sent to a customer main page through the association unit, then a related product is recommended to the customer main page by an analysis unit to be displayed, and the related product is convenient to be packaged and sold. And the types of goods required to be purchased, and the like, and corresponding business personnel information.
In the profiling unit, bid values are also set, including a starting bid value P1 and a lowest bid value P2, where the bid values are set based on the operator to mark the starting offer and the lowest offer to the customer. The initial nominal value P1 is stored in the archive database, wherein the lowest nominal value P2 is recorded in the system and can only be called by business personnel, so that the leakage of the lowest nominal value P2 is avoided, and therefore when the business personnel enter the system, corresponding decryption programs are needed, such as password entering and other modes.
The analysis unit further comprises an analysis mark for analyzing the requirements of the clients, the business personnel can record the requirements of the clients generally, for example, the requirements are used for production or play an auxiliary role, the requirement levels are graded, the business personnel can provide different services for the clients conveniently, but the possibility of recording deviation can occur only through recording by the business personnel.
Specifically, grading is performed by analyzing the requirements of the client, for example, just-needed or not-just-needed, that is, if the purchasing reason of the client is just-needed, the importance of the client is set to be the highest grade, if the purchasing reason is not just-needed, the client is divided into a plurality of grades according to the purchasing possibility, the grades are higher, the corresponding importance is higher, in addition, the system further comprises a product database, the product database comprises quality recommendation data and model recommendation data, two recommendation modes are included, two recommendation data are called according to the demand mode of the client, that is, the demand condition of the client is higher, the quality recommendation data can be used for recommending the client to know the product more directly, if the demand condition of the client is lower, the client can be recommended to know the product through the model recommendation data, and the client is recommended to purchase through knowing the external model of the product and the multifunctional recommendation client.
In the application, the intention value module is used for finally obtaining the purchase intention recommendation of the customer, and business personnel can conveniently distinguish the customer according to the acquisition of the intention value. The specific intention value module acquiring step comprises the following steps:
first is the price trend, by formula
Obtaining a first parameter value Wn, wherein P0 is a customer tentative quotation, wherein the customer tentative quotation is under the communication tentative condition of a business person and a customer, and storing the tentative quotation in an archive database for tracing of later data and calculation of a current intention value;
the importance follows, i.e. in the present application, the demand level is a number of levels, recorded as Xn1, xn2, 8230, xnm, m being a positive integer greater than or equal to 1, wherein the importance
In the process, G in Xng is a positive integer from 1 to m, wherein G is a preset value, so that the importance Zn is obtained;
then, the client is scored, wherein the scoring is directly carried out by the service personnel, the service personnel manually score based on experience in communication with the client, whether the communication with the client is difficult is judged, and the scoring is a numerical value Dn which is larger than 0 and smaller than 1;
thereby obtaining the intention value
The recommendation according to the intention value is obtained by arranging the above values according to the size of YRE according to the intention value YRE, and the customer can be handed over one by one according to the intention value.
An expiration date unit is also arranged in the file creating unit, wherein the expiration date is the expiration date of the shipment, the analysis unit calls the numerical value of the expiration date and arranges the numerical value of the expiration date to obtain the arrangement value of the expiration date, and service delivery realized by service personnel according to the expiration date is facilitated.
Furthermore, the reminding module comprises an intention reminding unit and a cut-off reminding unit, the intention reminding unit is sorted based on the magnitude of the intention value YRE, and if part of the intention value YRE is larger, the reminding unit is used for reminding directly; for the expiration reminding unit, if the date is close to the expiration date, for example, within three days, then the reminding signal can be sent through the expiration reminding unit.
The specific reminding mode is that if the intention reminding unit is that the intention value YRE is larger than the preset value YM, the analysis unit sends a reminding signal, the reminding signal is sent to a working end of an operator, the signal pops up when the operator opens the system, and the signal pops up each time the operator opens the system until the service is in a finished state; and for the expiration reminding unit, if the date is close to the expiration date, sending a reminding signal, wherein the reminding signal is sent to a working end of an operator and a working end of a delivery person to respectively remind the operator and the delivery person, so that normal delivery is ensured within a certain time.
The sales board is used by the client, when a customer enters the sales board by means of a mobile phone, the product and related products which need to be purchased can be directly popped up, the initial mark value P1 is also displayed on the product, the initial mark value P1 is added according to business personnel, after the customer clicks the product link, the customer can directly enter the product detailed explanation, and all parameters, use occasions and recommendation occasions of the product are displayed, so that the customer can directly observe the corresponding products.
The sales board block comprises an exclusive requirement module, namely, different use standards of a product may exist in the use of each client, the client opens a corresponding product link, the detailed product side is also provided with an exclusive requirement module, the client can directly input requirements at corresponding angles and positions of the product in the exclusive requirement module, the sales board block further comprises an acquisition module, the acquisition module acquires all input requirements and positions where the requirements are located in the product and associates the positions where the requirements are to be summed, the acquisition module sends the recorded data in the exclusive requirement module to a designer, the designer analyzes and judges feasibility and gives feedback, when the feedback is given, the system receives the feedback content, fills the feedback content in the exclusive requirement module according to the corresponding relation, and sends a prompt short message to the client when the content is filled in the exclusive requirement module, so that the butt joint of the client and an engineer in detail is realized, and all data in the process are stored in a file database.
The above process realizes the management flow before the goods are delivered, realizes that the communication in the detail direction can be directly realized through the internet in a non-contact mode, and can also make different communication time and different communication frequency for different customers.
The order plate block is used for realizing a delivery program after communication is finished, the order plate block is related to all communication processes, the communication processes and records are packaged in the order plate block, all contents in the archive database are related in the order plate block, and therefore the order record and the communication records can be seen, details in the communication processes can be directly seen in the order plate block, and a customer can conveniently check the details.
When the system is used, firstly, a service person is used for establishing a customer file by using a service plate, wherein the customer information file comprises basic information such as customer names, contact ways and the like, products required to be purchased by the customer in the customer information file are called by the association module, and the products are associated with the products in the sales plate, so that when the customer enters the system, the contact ways of the customer are used as entering ways, namely, the products required to be purchased are directly recommended to a main page of the customer to be displayed, the products can be directly associated with the client side in the process, the product pictures can be directly observed by the customer, the customer can see complete product pictures, the customer can conveniently grasp all details, the process can also avoid the occurrence of wrong purchasing, and the service side and the client side are integrated into one system, so that the transaction process is simple and is not easy to make mistakes;
meanwhile, in the application, the value of the intention value is determined through the intention value module, the customers can be ranked through the existence of the intention value, the value with the larger intention value is emphatically processed, the value with the smaller intention value can be processed later, and the single amount of business personnel and the selling condition of goods are ensured; the system also comprises an exclusive requirement module which is used for directly carrying out feedback communication on the detailed part of the goods with an engineer so as to comprehensively process all the details of the goods and ensure that the sold goods can meet the shopping requirement so as to ensure the satisfaction degree of customers; and finally, in the order plate, all communication processes in the process are packaged in the order module, so that the follow-up tracing is facilitated.
Although the present invention has been described with reference to the preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but is intended to cover various modifications, equivalents and alternatives falling within the spirit and scope of the invention.
Claims (7)
1. A full life cycle management system for online sales, characterized in that: the system comprises a business plate and a sales plate, wherein the business plate comprises a customer establishing module and an intention value module, the customer establishing module is established by business personnel based on customer information, the customer establishing module comprises products required to be purchased by customers, and the intention value module analyzes the intention of the customers for purchasing the products based on the customer establishing module;
the sales board is associated with the customer establishing module, the sales board calls the product which the customer needs to purchase, the product in the sales board is associated with the product which the customer needs to purchase, and the product which the customer needs to purchase in the sales board is displayed on a homepage of the client.
2. The system of claim 1, wherein the customer creation module comprises a profiling unit, an association unit and an analysis unit, the profiling unit creates a customer information file based on customer information by using a service person; the association unit is used for associating the product required to be purchased by the customer with the corresponding product in the sales plate; the analysis unit analyzes based on the type of the product which the customer needs to purchase and recommends the product which is related to the product which the customer needs to purchase to the user side.
3. The system of claim 2, wherein the customer establishing module further comprises a ranking unit, the ranking unit retrieves the customer demand levels in the customer information files, analyzes the customer demands through the association unit, ranks the customer demand levels to obtain the customer importance, and invokes different recommendation methods according to the customer importance.
4. The system of claim 1, wherein the intent value module obtains the intent value YRE by calling the price trend of the product, the importance of the customer and the customer rating, and distinguishes different customers according to the order of the size of the intent value YRE.
5. The system of claim 4, wherein the obtaining of the intent value YRE comprises:
step one, obtaining the price trend of a product to obtain a first parameter value Wn, wherein the obtaining formula of the first parameter value Wn is as follows:
p1 is the starting bid value; p0 is the customer tentative quote;
step two, obtaining the importance of the customer, dividing the importance of the customer into a plurality of grades which are respectively recorded as Xn1 and Xn2 \8230, xnm, wherein m is a positive integer which is more than or equal to 1, and the importance
G is a positive integer from 1 to m, and G is a preset value;
thirdly, obtaining a customer score, and scoring the customer in the position based on experience by service personnel, wherein the score is Dn, and the value range of Dn is more than 0 and less than 1;
the intention value YRE is obtained through calculation,
and alpha, beta and gamma are assignment parameters.
6. The system as claimed in claim 1, wherein the sales board comprises a specific requirement module, for filling the specific requirement in the input field of the specific location of the product when the customer calls the product to be purchased in the sales board, and sending the specific requirement to the engineer for feedback.
7. The full lifecycle management system for online sales of claim 1, further comprising an order plate, the order plate associating contents of a business plate and a sales plate.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211688999.4A CN115936813A (en) | 2022-12-27 | 2022-12-27 | Full life cycle management system for online sales |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211688999.4A CN115936813A (en) | 2022-12-27 | 2022-12-27 | Full life cycle management system for online sales |
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| CN115936813A true CN115936813A (en) | 2023-04-07 |
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| CN202211688999.4A Withdrawn CN115936813A (en) | 2022-12-27 | 2022-12-27 | Full life cycle management system for online sales |
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