CN115660748A - A CPS Service Standardized Access System - Google Patents

Abstract

The invention discloses a CPS service standardized access system, which is provided with a system platform and an interactive interface and is used for drawing commission of promotion links to provide a calculation basis, and the CPS service standardized access system comprises the following components: the supplier module is linked with databases of a plurality of suppliers to obtain source data, order data and browsing data of the promoted commodities and locally store supplier information; the business module is used for carrying out data analysis on the acquired source data of the promoted commodity, processing the source data according to a preset warehousing standard to form a display module of the promoted commodity and displaying the display module on an interactive interface; the order module is used for carrying out data analysis on the obtained order data and updating the analyzed data to the order quantity display of the corresponding promoted commodities on the interactive page; and the business monitoring module is used for carrying out data analysis on the acquired browsing data and order data and calculating effective browsing data and sales data settlement commission drawing according to a preset effective standard.

Description

A CPS Service Standardized Access System

technical field

The invention belongs to the technical field of software systems, and in particular relates to a standardized access system for CPS services.

Background technique

CPS is a pay-per-sales advertising payment method. CPS is actually an advertisement. The advertising fee is calculated based on the actual number of products sold, and has the most direct effect of marketing advertising. The CPS advertising alliance puts advertisers' advertisements on many websites according to this billing method. This method is an innovative promotion method based on portal-level network media, which fully and continuously displays a certain commodity through the entire station, prompting users to recognize, like and purchase it.

Compared with other advertising promotion methods, this advertising promotion method can provide more intuitive feedback, that is, product sales or high traffic, and can feedback the push effect of the advertisement. However, even if the ordinary advertising business achieves a better promotion effect, the customer cannot determine which channel is the basis for the sales growth brought about by the promotion, and cannot make a precise layout, and cannot directly convert the better promotion channel, resulting in Even if the promotion cost increases, its effect cannot be directly proportional. The benefits of using this kind of promotion link are not limited to how many direct visits it brings to the website, but also allows search engines to include more of the webpage. According to surveys, 70%-90% of the visits to 80% of the world's websites come from search engines. Therefore, allowing search engines to include more web pages is the most effective way to increase website visits.

However, when CPS is used to promote on multiple platforms, it may not be possible to determine which channel converted the sales or page views, especially after multi-level transfers. In response to this situation, the promoted publisher will create a separate promotion link when publishing the advertisement promotion. When the traffic and sales accessed from the promotion link are counted as the results of the promotion platform receiving the promotion link, the sales share will be calculated based on the results and flow split. However, this method can only be used for single-level promotion. If the promotion platform still has a second-level subcontracting method, the promoted publishers cannot directly calculate the share according to the rules, and cannot find effective promotion channels well, and then be rejected. Other promotion platforms take advantage of poor information to increase their promotion costs.

Contents of the invention

In order to solve the problems existing in the prior art, the present invention provides a standardized access system for CPS services, through which a complete publishing and monitoring chain is established, and the promotion platform can directly obtain promotion links on the platform of the system , through the business monitoring module to record the data of the released promotion links, so as to obtain more accurate sharing reference data.

The technical scheme adopted in the present invention is:

In the first aspect, the present invention discloses a standardized access system for CPS services, which has a system platform and an interactive interface, and is used to provide a calculation basis for commission commissions of promotional links, including:

The supplier module links several supplier databases to obtain the source data, order data and browsing data of promoted products, and stores supplier information locally;

The business module is to analyze the obtained source data of promotional products, and process the source data according to the preset warehousing standards to form a display module of promotional products and display them on the interactive interface;

The order module, which analyzes the acquired order data, and updates the analyzed data to display the order quantity of the corresponding promoted product on the interactive page; and

The business monitoring module conducts data analysis on the acquired browsing data and order data, and calculates effective browsing data and sales data settlement commissions according to preset effective standards.

In combination with the first aspect, the present invention provides the first implementation mode of the first aspect. The business module has a promotion link generation module, which forms a display module after processing the source data of any promotional product obtained, and displays the link on the display module. There is an interaction key for generating a promotion link, and the promoter clicks the interaction button through the interactive interface to generate an html file of the promotion link, and forms a promotion link on the webpage corresponding to the promoter according to the corresponding html file.

In combination with the first implementation of the first aspect, the present invention provides a second implementation of the first aspect. When generating the html file of the promotion link, a JS script file is simultaneously generated and embedded in the html file;

The program of the JS script file is activated each time the system reads and converts it into a web page, and is used to record the number of times the html file is copied and processed, and records the index URL and the last converted web page each time it is converted into a web page The index URL of the website forms a corresponding relationship set, and the data of the corresponding relationship set and the number of times it has been copied and processed is sent from the background of the system where the index web page is located to the system platform for recording;

When a click event is triggered on a web page formed by an html file, the program that triggers the JS script file records the number and time data of the click event, and the system background where the index web page is located also sends the recorded number and time data of the click event to this website Recorded in the system platform;

The business monitoring module calculates the sales share when the corresponding promotional product is sold according to the corresponding relationship set and the data of the number of times that has been copied and processed at present;

The commission commission is calculated based on the number and time data of click events.

In combination with the second implementation manner of the first aspect, the present invention provides a third implementation manner of the first aspect, wherein the interaction key includes an acquisition promotion file for generating an html file and an acquisition promotion address for generating a link text;

After the link text is clicked to trigger the interaction key to obtain the promotion address, a secondary menu pops up on the interactive interface, and there is a text box in the secondary menu. In the text box, the link generated by the business module according to the source data of the corresponding promotion product Address, link to the server of this system to obtain data through this link address.

In combination with the third implementation of the first aspect, the present invention provides a fourth implementation of the first aspect. The promotion link generation module of the business module generates each link address while generating each link address for the method of obtaining the promotion address. Generate a network file in the system;

The link address includes an ip address or a domain name, and a separate network file address of each promotion link is embedded in the domain name;

The network file records the program to automatically open the page of the corresponding promotional product. The user can open it in the browser by copying the link address of the corresponding promotional product. After the browser links to the network file of this system and loads it, the browser will jump to the corresponding page. Pages that promote products;

At the same time, the business monitoring module in this system records the browsing data and the corresponding network file number opened, and determines the corresponding object to share the promotion link in the text format according to the network file number to calculate the commission.

In combination with the fourth implementation of the first aspect, the present invention provides a fifth implementation of the first aspect, the source data includes the supplier's description file for the promotional product and the sales page address of the promotional product, and the supplier The module periodically updates the source data of the promoted products, and the business module updates the display module according to the periodically acquired source data of the promoted products.

In combination with the fourth implementation of the first aspect, the present invention provides a sixth implementation of the first aspect, the order data is the sales volume and sales of the promotional product from the last access record to the current record, and the The supplier module periodically updates the order data of the promoted products, and the business monitoring module calculates the sales share based on the order data records obtained periodically.

In combination with the fourth implementation manner of the first aspect, the present invention provides a seventh implementation manner of the first aspect, the browsing data includes the network file number corresponding to the sales page address of the promotional product and the application number for each network file number The number of times of loading, the supplier module periodically updates the browsing data of the promoted products, and the business monitoring module calculates the commission according to the periodically obtained browsing data records.

The beneficial effects of the present invention are:

(1 The present invention can update the information of each promotional product in real time through the established four-module system through the supplier module, avoiding that the promotion link cannot be opened due to information changes, or the price is not updated; at the same time, the business module will obtain Adjust the source data of the promotional products received, and form a page file in a standard format, so that customers can click to trigger the promotion link to enter the platform or directly enter the supplier's page for browsing;

(2 The present invention forms trigger conditions through the set business monitoring module, through the establishment of separate promotion files and promotion link texts, and then establishes a corresponding link program in this system. After triggering the corresponding conditions, it can be recorded through this system Corresponding information, even if the promotion link is shared multiple times, it can record the information of each copy and object, so as to track and calculate the share step by step.

Detailed ways

The present invention will be further explained below in conjunction with specific examples.

Example 1:

This embodiment discloses a standardized access system for CPS services, which has a system platform and an interactive interface, and is used to provide a calculation basis for the commission commission of the promotion link, including

The supplier module links several supplier databases to obtain the source data, order data and browsing data of promoted products, and stores supplier information locally;

The business module conducts data analysis on the acquired source data of promotional products, and processes the source data according to preset storage standards to form a display module of promotional products and display them on the interactive interface. The data analysis here is aimed at the source data in different formats provided by different suppliers. Through semantic analysis software and image analysis software, keywords are extracted according to preset standard requirements, and then information is filled according to the template of the display module in the system. , and go live after manual verification.

The order module, which analyzes the acquired order data, and updates the analyzed data to display the order quantity of the corresponding promoted product on the interactive page; and

The business monitoring module conducts data analysis on the acquired browsing data and order data, and calculates effective browsing data and sales data settlement commissions according to preset effective standards.

It is worth noting that this system is used to provide promotional links and does not directly sell products, but makes the information of the supplier's promotional products into corresponding promotional links and displays them on the interactive interface. Promoters can log in to the system and interact Get the promotion link on the interface, and share or embed the promotion link in your own webpage, WeChat applet or APP, and promote it through the promoter's channel. These promotional links themselves are directly linked to the supplier's sales platform, and customers can directly log in to the sales platform to browse and purchase.

Since the customer clicks the promotion link from the promoter's platform and will not log in to the system, it is impossible to evaluate the effect of the promotion. In order to achieve a more accurate promotion effect analysis, the system is also linked to the supplier's system, directly obtains all the data of the corresponding promoted products after authorization, and is used by other modules for data analysis according to the data type. The business module and order module are only for data update on the interactive interface, while the business monitoring module is used to analyze the feedback data. It can be determined through the accurate data obtained from the supplier. After the promotion link goes online, the product The traffic and sales volume obtained until the data acquisition. The system also records how many promoters have obtained the promotion link of the promoted product, and conducts data analysis based on time interception, so as to simply determine the effect of each promoter.

For example, determine the average number of views and sales of a promoted product before promotion, and then after the promotion link is launched, after the first promoter obtains the promotion link, and before the second promoter obtains the promotion link, Based on the feedback data on the viewing volume and sales volume of the promoted product, it can be judged whether the channel of the first promoter promotes the sales of the promoted product.

Further, the business module has a promotion link generation module, which forms a display module after processing the source data of any promotional product obtained, and an interaction key for generating a promotion link is provided on the display module, and the promoter clicks the interaction key through the interaction interface Generate the html file of the promotion link, and form the promotion link on the web page corresponding to the promoter according to the corresponding html file.

When the html file is generated, a JS script file is generated and embedded in the html file at the same time; the program of the JS script file is activated every time the system reads and converts it into a web page, and is used to record the number of times the html file is copied and processed , and record the index URL each time it is converted into a webpage and the index URL of the last converted webpage to form a corresponding relationship set, and the data of the corresponding relationship set and the number of times it has been copied and processed is sent from the background of the system where the indexed webpage is located Send it to the system platform for recording.

When a click event is triggered on a web page formed by an html file, the program that triggers the JS script file records the number and time data of the click event, and the system background where the index web page is located also sends the recorded number and time data of the click event to this website Recorded in the system platform; the business monitoring module calculates the sales share when the corresponding promotional product is sold according to the corresponding relationship set and the data of the number of times it has been copied and processed; calculates the commission according to the number and time data of click events .

It is worth noting that judging the effect of promoters only based on the number of views and sales of promoted products does not provide good data feedback. However, since the system only provides promotion link generation and promotion, each promotion link no matter in Displayed on any website platform, customers will only enter the supplier's website after clicking. Although each promoter has its own data records, there is no other corresponding information feedback, and third-party data may have problems of fabrication or repeated statistics. Therefore, by embedding a script file on the promotion link, after each promoter obtains the html file of the promotion link, it will open the file in the promoter's system and adjust it so that it can be embedded in its webpage, WeChat applet or On the APP page, avoid garbled characters or incompatible formats. When the file is opened, the program can be activated for data recording, and the recorded data can be transmitted to the system in real time as feedback data. This data can be used as the basis for the calculation of the platform's commission, and can also be used with suppliers. , The data of the third-party promoters are compared, so as to correct the data.

Further, the interaction key includes the acquisition promotion file for generating the html file and the acquisition promotion address for generating the link text; after the link text is clicked to trigger the interaction key for obtaining the promotion address, a secondary menu pops up on the interactive interface, and in the secondary menu There is a text box inside, and in the text box is a link address generated by the business module according to the source data of the corresponding promotion product, through which the link address is linked to the server of the system to obtain data.

Further, the promotion link generation module of the business module generates a network file in the system while generating each link address for the method of obtaining the promotion address; the link address includes an ip address or a domain name, and each link address is embedded in the domain name The separate network file address of the promotion link; the network file records the program to automatically open the page of the corresponding promotion product, the user can open it in the browser by copying the link address of the corresponding promotion product, and the browser links to the network file of the system and loads it , the browser will jump to the page corresponding to the promotional product; at the same time, the business monitoring module in this system will record the browsing data and the corresponding network file number opened, and determine the calculation of the object corresponding to the promotion link in text format according to the network file number commission.

This method is aimed at the promotion of this kind of promotion address, that is, the promoter sees the introduction of the corresponding promotion product on the interactive interface of the system, and then clicks the interaction button of the promotion product to generate an address information in text format, and then Put the address information on the corresponding page, which can be clicked by the customer, and can also be previewed and loaded to form a picture on the promoter's own page. For the promotion links in this text format, in order to obtain the corresponding data records, a separate network file will be generated for different promoters. The network file mainly has a number. After saving the file, the business monitoring module will be activated for recording, and it will automatically jump to the page corresponding to the promoted product. Since each promoted product obtained by each promoter has a corresponding network file, no matter how the promotion address is copied and shared, as long as a user copies the promotion address and opens it in the browser, the system will record the browsing data once, and It is counted as the effective number of promotions of the promoter.

Further, the source data includes the supplier's description file of the promotional product and the sales page address of the promotional product, the supplier module periodically updates the source data of the promotional product, and the business module according to the periodically acquired promotional product The source data updates the display module.

The order data is the sales volume and sales amount from the last access record of the promoted product to the current record, and the supplier module periodically updates the order data of the promoted product, which is calculated by the business monitoring module based on the periodically obtained order data records Sales share.

The browsing data includes the network file number corresponding to the sales page address of the promotional product and the number of times that each network file number is applied for loading. The supplier module periodically updates the browsing data of the promotional product, which is obtained periodically by the business monitoring module. Calculate the commission commission based on the browsing data records obtained.

In some embodiments, examples for generalization to the system are provided.

First, the system is established, and the system manager and supplier determine the online business of the corresponding promotional products, and the manager connects to the supplier's server through the supplier module to obtain the corresponding data.

Then, the business module performs data generation on the promotional products that have been determined to be loaded on the system to generate a corresponding display module. On the established interactive page, several display modules are displayed in the form of icons, each display module has the same page size, and is presented in the form of pictures and text. And each display module has a second-level menu. After clicking the picture or text of the display module on the interactive page, the second-level menu will pop up. The second-level menu not only has detailed product introductions, but also has two interaction buttons, namely promotion File generation and promotion address generation.

If you click to generate the promotion file, a new web page will be opened and an html file will be downloaded. If you click on the promotion address, a third-level menu will pop up. The third-level menu has a text box, and the text box is the text of the promotion address.

Promoter A is an online novel reading website based on the web. After obtaining a promotion file for a mobile phone product, it embeds the file in the advertisement pop-up window of its own webpage and adjusts its format to display the corresponding product information. When user A logs in to the website to browse, he sees the advertisement push of the product, clicks on the advertisement, and the browser creates a new window to log in to the corresponding supplier website. During this process, when Promoter A obtains the promotion file and opens the operation on its own system, it will activate its own JS script file, and the program running on the web side will record the address information of the Promoter, and the Promoter A's server sends information to the system, and a business monitoring module records the data.

If Promoter A shares the promotion link to Promoter B. Promoter B is a digital self-media based on WeChat Mini Program. Promoter B also opens the file on its own server for processing, and adjusts the format to meet the embedding requirements. WeChat mini-program requirements. When the promoter B opens the file, it will also record the processing information, which will be fed back to the system and recorded by the business monitoring module. When calculating the promotion share, if only Promoter A conducts promotion, the share will be calculated based on the contract price and distributed directly to Promoter A. If there are other promoters, such as Promoter B, it will be based on the The contract calculation is divided into.

Similarly, if the promotion address obtained by the promoter A, the business module of the system will generate a web page file with a number at this time. The number corresponds to the information of each promoter and the promoted product, and has a jump program at the same time The redirected URL is the sales page of the promoted product. When the user clicks the link on Promoter A or other platforms, it will first jump to the system and open the corresponding webpage file. At this time, the interactive page of the system will not be displayed on the user's terminal, but will only jump immediately Go to the web page of the corresponding promoted product. At the same time, the business monitoring module will record this information and count it as the effective number of promotions of the promoter A, so as to calculate the commission share based on the number of times.

The present invention is not limited to the above optional embodiments, and anyone can obtain other various forms of products under the enlightenment of the present invention. The above specific implementation methods should not be construed as limiting the protection scope of the present invention. The protection scope of the present invention should be defined in the claims, and the description can be used to interpret the claims.

Claims (8)

1. A CPS service standardization access system has a system platform and an interactive interface, and is used to provide a calculation basis for the commission of the promotion link, which is characterized in that: comprising: The supplier module links several supplier databases to obtain the source data, order data and browsing data of promoted products, and stores supplier information locally; The business module is to analyze the obtained source data of promotional products, and process the source data according to the preset warehousing standards to form a display module of promotional products and display them on the interactive interface; The order module, which analyzes the acquired order data, and updates the analyzed data to display the order quantity of the corresponding promoted product on the interactive page; and The business monitoring module conducts data analysis on the acquired browsing data and order data, and calculates effective browsing data and sales data settlement commissions according to preset effective standards. 2. A kind of CPS business standardization access system according to claim 1, it is characterized in that: described business module has promotion link generation module, forms display module after processing according to the source data of any promotion commodity that obtains, and The display module is provided with an interaction key for generating a promotion link, and the promoter clicks the interaction button on the interaction interface to generate an html file of the promotion link, and forms a promotion link on the web page corresponding to the promoter according to the corresponding html file. 3. a kind of CPS service standardization access system according to claim 2 is characterized in that: when generating the html file of promotion link, simultaneously generate a JS script file and embed in this html file; The program of the JS script file is activated each time the system reads and converts it into a web page, and is used to record the number of times the html file is copied and processed, and records the index URL and the last converted web page each time it is converted into a web page The index URL of the website forms a corresponding relationship set, and the data of the corresponding relationship set and the number of times it has been copied and processed is sent from the background of the system where the index web page is located to the system platform for recording; When a click event is triggered on a web page formed by an html file, the program that triggers the JS script file records the number and time data of the click event, and the system background where the index web page is located also sends the recorded number and time data of the click event to this website Recorded in the system platform; The business monitoring module calculates the sales share when the corresponding promotional product is sold according to the corresponding relationship set and the data of the number of times that has been copied and processed at present; The commission commission is calculated based on the number and time data of click events. 4. A kind of CPS business standardization access system according to claim 3, is characterized in that: described interaction key comprises the acquisition promotion file that generates html file and the acquisition promotion address that generates link text; After the link text is clicked to trigger the interaction key to obtain the promotion address, a secondary menu pops up on the interactive interface, and there is a text box in the secondary menu. In the text box, the link generated by the business module according to the source data of the corresponding promotion product Address, link to the server of this system to obtain data through this link address. 5. A kind of CPS business standardization access system according to claim 4, it is characterized in that: the promotion link generation module of described business module is aimed at the mode of obtaining promotion address, while generating each link address, also in the system Generate a network file in; The link address includes an ip address or a domain name, and a separate network file address of each promotion link is embedded in the domain name; The network file records the program to automatically open the page of the corresponding promotional product. The user can open it in the browser by copying the link address of the corresponding promotional product. After the browser links to the network file of this system and loads it, the browser will jump to the corresponding page. Pages that promote products; At the same time, the business monitoring module in this system records the browsing data and the corresponding network file number opened, and determines the corresponding object to share the promotion link in the text format according to the network file number to calculate the commission. 6. A kind of CPS service standardization access system according to claim 5, characterized in that: said source data includes the supplier's description file of the promotional commodity and the sales page address of the promotional commodity, and said supplier module period The source data of the promotional products is periodically updated, and the business module updates the display module according to the source data of the promotional products obtained periodically. 7. A CPS service standardization access system according to claim 5, characterized in that: the order data is the sales volume and sales amount from the last time the promotional product was accessed to the current record, and the supplier The module periodically updates the order data of the promoted products, and the business monitoring module calculates the sales share based on the order data records obtained periodically. 8. A CPS service standardized access system according to claim 5, characterized in that: the browsing data includes the network file number corresponding to the sales page address of the promoted product and the number of files that are applied for loading for each network file number The number of times, the supplier module periodically updates the browsing data of the promoted products, and the business monitoring module calculates commissions based on the periodically obtained browsing data records.