CN115660748A - CPS service standardized access system - Google Patents
CPS service standardized access system Download PDFInfo
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- CN115660748A CN115660748A CN202211681063.9A CN202211681063A CN115660748A CN 115660748 A CN115660748 A CN 115660748A CN 202211681063 A CN202211681063 A CN 202211681063A CN 115660748 A CN115660748 A CN 115660748A
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Abstract
The invention discloses a CPS service standardized access system, which is provided with a system platform and an interactive interface and is used for drawing commission of promotion links to provide a calculation basis, and the CPS service standardized access system comprises the following components: the supplier module is linked with databases of a plurality of suppliers to obtain source data, order data and browsing data of the promoted commodities and locally store supplier information; the business module is used for carrying out data analysis on the acquired source data of the promoted commodity, processing the source data according to a preset warehousing standard to form a display module of the promoted commodity and displaying the display module on an interactive interface; the order module is used for carrying out data analysis on the obtained order data and updating the analyzed data to the order quantity display of the corresponding promoted commodities on the interactive page; and the business monitoring module is used for carrying out data analysis on the acquired browsing data and order data and calculating effective browsing data and sales data settlement commission drawing according to a preset effective standard.
Description
Technical Field
The invention belongs to the technical field of software systems, and particularly relates to a CPS service standardized access system.
Background
CPS is the advertising pay-per-sale method, CPS is actually an advertisement, and the advertisement cost is calculated according to the actual sale product quantity, so that the CPS has the most direct effect of marketing advertisement. The CPS advertising consortium places the advertisers' advertisements on a number of web sites in this billing manner. The method is an innovative popularization method which is based on portal level network media, fully and continuously displays a certain commodity through a total station, and prompts a user to recognize, favor and purchase.
Compared with the popularization modes of other advertisements, the popularization mode of the advertisement can feed back more intuitional feedback, namely the product is sold or the flow is high, and the pushing effect of the advertisement can be fed back. Even if the common advertisement service achieves a good promotion effect, a customer cannot determine the sales increase caused by promotion based on which channel, so that accurate layout cannot be performed, and the good promotion channel cannot be directly converted, so that the promotion effect cannot be in direct proportion even if the promotion cost is increased. The benefit of adopting the promotion link is not limited to how much direct access to the website is brought, and the search engine can be enabled to record the webpage more. According to survey, 70% -90% of the websites in the world are visited by the search engine, so that the search engine can record more webpages, and the most effective method for improving the website visitation is achieved.
However, when a CPS system is used to promote a plurality of platforms, there is a problem that it is impossible to determine which channel is converted into sales volume or browsing volume, especially after multi-level conversion. For this situation, the promoted publisher establishes a separate promotion link when publishing the advertisement promotion, calculates the result of the promotion platform receiving the promotion link when the flow and sales accessed from the promotion link, and calculates the sales share and the flow share according to the result. However, this method can only be directed at single-stage popularization, and if there is a two-stage sub-package method in the popularization platform, the promulgator of the popularization cannot directly calculate and divide according to the rules, and cannot well find an effective popularization channel, and further, the advantage of poor information utilization by other popularization platforms increases the popularization cost.
Disclosure of Invention
In order to solve the problems in the prior art, the invention provides a standardized access system for CPS service, a complete publishing and monitoring chain is established through the system, a promotion platform can directly obtain a promotion link on a platform of the system, and the published data of the promotion link is recorded through a service monitoring module, so that more accurate reference data can be obtained.
The technical scheme adopted by the invention is as follows:
in a first aspect, the present invention discloses a CPS service standardized access system, having a system platform and an interactive interface, for drawing a commission of a promotion link to provide a calculation basis, comprising:
the supplier module is linked with databases of a plurality of suppliers to obtain source data, order data and browsing data of the promoted goods and locally store supplier information;
the business module is used for carrying out data analysis on the obtained source data of the promoted commodities, processing the source data according to a preset warehousing standard to form a display module of the promoted commodities and displaying the display module on an interactive interface;
the order module is used for carrying out data analysis on the obtained order data and updating the analyzed data to show the order quantity of the corresponding promoted goods on the interactive page; and
and the business monitoring module is used for carrying out data analysis on the acquired browsing data and order data and calculating effective browsing data and sales data settlement commission drawing according to a preset effective standard.
With reference to the first aspect, the present invention provides a first implementation manner of the first aspect, where the service module has a promotion link generation module, the promotion link generation module forms a display module after processing according to the obtained source data of any promotion commodity, an interactive key for generating a promotion link is arranged on the display module, a promoter clicks the interactive key through an interactive interface to generate an html file of the promotion link, and a promotion link is formed on a webpage corresponding to the promoter according to a corresponding html file.
With reference to the first implementation manner of the first aspect, the present invention provides a second implementation manner of the first aspect, wherein when generating an html file for promotion linking, a JS script file is generated and embedded in the html file;
the JS script file program is started when being read and converted into a webpage by a system each time, and is used for recording the times of copying and processing the html file, recording an index website when being converted into the webpage each time and forming a corresponding relation set by the index website of the last converted webpage, and sending the data of the corresponding relation set and the times of copying and processing to the system platform from the system background where the index webpage is located for recording;
when a webpage formed by the html file is triggered to click an event, a program triggering the JS script file records the times and time data of the click event, and the recorded times and time data of the click event are sent to the system platform for recording by the system background where the index webpage is located;
the business monitoring module carries out sales division calculation when the corresponding promoted commodity is sold according to the corresponding relation set and the data of the current copied and processed times;
commission is drawn based on the number of click events and time data.
With reference to the second implementation manner of the first aspect, the present invention provides a third implementation manner of the first aspect, where the interactive key includes an acquisition promotion file for generating an html file and an acquisition promotion address for generating a link text;
and after clicking an interactive key for triggering acquisition of the promotion address, popping up a secondary menu on the interactive interface, wherein the secondary menu is internally provided with a text box, and the text box is internally linked to the server of the system to acquire data through a link address generated by the service module according to the source data of the corresponding promotion commodity.
With reference to the third implementation manner of the first aspect, the present invention provides a fourth implementation manner of the first aspect, where, for the manner of obtaining the promotion address, the promotion link generation module of the service module generates each link address and also generates a network file in the system;
the link address comprises an ip address or a domain name, and a network file address with each promotion link being independent is embedded in the domain name;
a program for automatically opening a page corresponding to a promoted commodity is recorded in the network file, a user opens the page in a browser by copying a link address corresponding to the promoted commodity, and after the browser is linked to the network file of the system and loaded, the browser jumps to the page corresponding to the promoted commodity;
and simultaneously, a business monitoring module in the system records the browsing data and the opened corresponding network file number, and determines an object corresponding to the promotion link sharing the text format according to the network file number to calculate commission.
With reference to the fourth implementation manner of the first aspect, the present invention provides a fifth implementation manner of the first aspect, where the source data includes a description file of the promoted commodity and a sales page address of the promoted commodity by a provider, the provider module periodically updates source data of the promoted commodity, and the service module updates the display module according to the periodically acquired source data of the promoted commodity.
With reference to the fourth implementation manner of the first aspect, the present invention provides a sixth implementation manner of the first aspect, where the order data is sales volume and sales amount from the last time of the promoted commodity access record to the current time of the promoted commodity access record, the supplier module periodically updates the order data of the promoted commodity, and the service monitoring module calculates a sales share according to the periodically acquired order data record.
With reference to the fourth implementation manner of the first aspect, the present invention provides a seventh implementation manner of the first aspect, where the browsing data includes a network file number corresponding to a sales page address of the promoted commodity and a number of times that each network file number is applied for loading, the supplier module periodically updates the browsing data of the promoted commodity, and the business monitoring module calculates a commission fee drawing according to the browsing data record obtained periodically.
The invention has the beneficial effects that:
the method comprises the steps that (1) through a system of four modules, a supplier module can update information of each promoted commodity in real time, and the condition that a promotion link cannot be opened or the price is not updated due to information change is avoided;
(2 in the invention, through the set service monitoring module, a trigger condition is formed through the established independent promotion file and promotion link text, then a corresponding link program is established in the system, after the corresponding condition is triggered, the corresponding information can be recorded through the system, even if the promotion link is shared for many times, the information of each copy and object can be recorded, and thus, the gradual tracking and calculation are divided.
Detailed Description
The present invention is further illustrated below with reference to specific examples.
Example 1:
the embodiment discloses a CPS service standardized access system which is provided with a system platform and an interactive interface and is used for drawing commission of promotion links to provide calculation basis, and the system comprises
The supplier module is linked with databases of a plurality of suppliers to obtain source data, order data and browsing data of the promoted goods and locally store supplier information;
and the business module is used for carrying out data analysis on the acquired source data of the promoted commodity, processing the source data according to a preset warehousing standard to form a display module of the promoted commodity and displaying the display module on the interactive interface. The data analysis is to extract keywords according to preset standard requirements through semantic analysis software and image analysis software aiming at source data with different formats provided by different suppliers, then fill information according to a template of a display module in the system, and perform manual verification and then get on line.
The order module is used for carrying out data analysis on the obtained order data and updating the analyzed data to the order quantity display of the corresponding promoted commodities on the interactive page; and
and the business monitoring module is used for carrying out data analysis on the acquired browsing data and order data and calculating effective browsing data and sales data settlement commission drawing according to a preset effective standard.
It is worth explaining that the system is used for providing promotion links, commodities are not sold directly, the information of the promoted commodities of suppliers is made into corresponding promotion links to be displayed on an interactive interface, a promoter can log in the system and obtain the promotion links on the interactive interface, the promotion links are shared or embedded into a webpage, a WeChat applet or an APP of the promoter, and the promotion is carried out through the channel of the promoter. The promotion links are directly linked to the sales platform of the supplier, and the client can directly log in the sales platform to browse and purchase.
Since the customer clicks the promotion link from the platform of the promoter and does not log in the system, the promotion effect cannot be evaluated. In order to realize more accurate popularization effect analysis, the system is also linked with a system of a supplier, all data corresponding to the popularization commodities are directly obtained after authorization is obtained, and the data are respectively utilized by other modules for data analysis according to data types. The business module and the order module are only used for updating data on the interactive interface, the business monitoring module is used for analyzing the feedback data, accurate data obtained from a supplier can be used for determining flow and sales volume obtained when the commodity is on line after the promotion link is up until the data is obtained. The system also records the promotion links of the promoted commodities which are obtained by a plurality of promoters, and performs data analysis according to the interception of time, thereby simply determining the effect of each promoter.
For example, the average browsing volume and sales volume of a promoted commodity before promotion is determined, and then after the promotion link is on line, the first promoter can judge whether the channel of the first promoter promotes the sale of the promoted commodity according to the feedback data of the browsing volume and sales volume of the promoted commodity after the first promoter obtains the promotion link and before the second promoter obtains the promotion link.
Furthermore, the business module is provided with a promotion link generation module, a display module is formed after the source data of any promotion commodity are processed, an interactive key for generating the promotion link is arranged on the display module, a promoter clicks the interactive key through an interactive interface to generate an html file of the promotion link, and the promotion link is formed on a webpage corresponding to the promoter according to the corresponding html file.
When the html file is generated, a JS script file is generated and embedded in the html file; the JS script file program is started when being read and converted into a webpage by a system every time, and is used for recording the copying and processing times of the html file, recording an index website when being converted into the webpage every time and forming a corresponding relation set by the index website of the last converted webpage, and sending the data of the corresponding relation set and the current copied and processed times to the system platform for recording by the system background where the index webpage is located.
When a webpage formed by the html file is triggered to click an event, a program triggering the JS script file records the times and time data of the click event, and the recorded times and time data of the click event are sent to the system platform for recording by the system background where the index webpage is located; the business monitoring module carries out sales division calculation when the corresponding promoted commodity is sold according to the corresponding relation set and the data of the current copied and processed times; commission is drawn based on the number of click events and time data.
It is worth mentioning that the effect of the popularizing merchant is judged only according to the browsing amount and the sales amount of the popularizing commodity, and data feedback cannot be well carried out, but because the system only provides the generation and the popularization of the popularizing link, no matter each popularizing link is displayed on any website platform, a client only enters the website of a supplier after clicking. Although each popularizing merchant has data records, no other corresponding information is fed back, and the data of a third party can have the problem of compiling or repeated statistics. Therefore, by embedding the script file in the promotion link, after each promotion merchant obtains the html file of the promotion link, the script file can be opened and adjusted in a system of the promotion merchant so as to be embedded in a webpage of the promotion merchant, a WeChat applet or an APP page, and the problems of messy codes or incompatible formats are avoided. When the file is opened, the program can be activated to record data, the recorded data are transmitted to the system in real time to serve as feedback data, the data can serve as commission of the platform to be taken as a calculation basis, and meanwhile the data can be compared with data of a supplier and a third-party promoter, so that the data are corrected.
Further, the interactive key comprises an acquisition promotion file for generating the html file and an acquisition promotion address for generating the link text; and after clicking an interactive key for triggering acquisition of the promotion address, popping up a secondary menu on the interactive interface, wherein the secondary menu is internally provided with a text box, and the text box is internally linked to the server of the system to acquire data through a link address generated by the service module according to the source data of the corresponding promotion commodity.
Furthermore, a promotion link generation module of the service module generates a network file in the system while generating each link address according to the mode of acquiring the promotion address; the link address comprises an ip address or a domain name, and a network file address with each promotion link being independent is embedded in the domain name; a program for automatically opening a page corresponding to a promoted commodity is recorded in the network file, a user opens the page in a browser by copying a link address corresponding to the promoted commodity, and after the browser is linked to the network file of the system and loaded, the browser jumps to the page corresponding to the promoted commodity; and simultaneously, a business monitoring module in the system records the browsing data and the opened corresponding network file number, and determines an object corresponding to the promotion link sharing the text format according to the network file number to calculate commission.
The method is a popularization method aiming at the popularization address, namely, a popularization provider sees the introduction of the corresponding popularization commodity on an interactive interface of the system, clicks an interactive key of the popularization commodity to generate address information in a text format, then puts the address information on a corresponding page, can be clicked by a customer, and simultaneously can form a picture on the page of the popularization provider in a preview loading mode. For the promotion link in the text format, in order to obtain corresponding data records, an independent network file is correspondingly generated for different promoters, the network file mainly has a serial number, and after the network file is opened, a service monitoring module is activated to record, and the network file automatically jumps to a page corresponding to a promoted commodity. Because each promotion commodity acquired by each promoter has a corresponding network file, the system records browsing data once and counts the promotion effective times of the promoter as long as a user copies the promotion address and opens a browser no matter how the promotion address is copied and shared.
Further, the source data includes a description file of the promoted commodity and a sales page address of the promoted commodity by the supplier, the supplier module periodically updates the source data of the promoted commodity, and the service module updates the display module according to the periodically acquired source data of the promoted commodity.
The order data is the sales volume and sales amount from the last visit record of the promoted commodity to the current record, the supplier module periodically updates the order data of the promoted commodity, and the business monitoring module calculates the sales share according to the periodically acquired order data record.
The browsing data comprises network file numbers corresponding to sales page addresses of the promoted commodities and the number of times that each network file number is applied for loading, the supplier module periodically updates the browsing data of the promoted commodities, and the business monitoring module calculates commission draws according to the periodically acquired browsing data records.
In some embodiments, examples are provided that generalize for this system.
Firstly, the system is established, a manager and a supplier of the system determine the online service of the corresponding promoted goods, and the manager is connected with a server of the supplier through a supplier module to obtain corresponding data.
Then, the business module generates corresponding display modules according to the data of the promotion commodities which are determined to be loaded on the system. And a plurality of display modules are displayed on the established interactive page in an icon form, and each display module has the same page size and is displayed in a picture and text form. Each display module is provided with a secondary menu, and after the pictures or characters of the display module are clicked on the interactive page, the secondary menu can be popped up, and the secondary menu not only has detailed commodity introduction, but also has two interactive keys, namely promotion file generation and promotion address generation.
If the promotion file is generated by clicking, a new webpage is opened, and an html file is downloaded. If the promotion address is clicked, a three-level menu is skipped, the three-level menu is provided with a text box, and the text of the promotion address is arranged in the text box.
The popularizing merchant A is an online novel reading website based on a web end, after acquiring a popularization file of a mobile phone product, the file is embedded into an advertisement popup window of a webpage of the popularizing merchant A, and the format of the file is adjusted so as to display corresponding commodity information. When a user A logs in the website to browse, the user A sees the advertisement push of the commodity, clicks the advertisement and creates a window to log in the corresponding provider website. In the process, when the popularization provider A obtains the popularization file and opens the operation on the system of the popularization provider A, the JS script file carried by the popularization provider A is activated, the program run by the web end can record the address information of the popularization provider, the server of the popularization provider A sends the information to the system, and the service monitoring module records the data.
If the popularization link is shared by the popularization company A to the popularization company B, the popularization company B is a digital self-media based on the wechat applet, the popularization company B also opens the file on a server of the popularization company B for processing, and the format is adjusted to meet the requirement of embedding the embedded wechat applet. And when the popularizing merchant B opens the file, the processing information is also recorded and fed back to the system to be recorded by the service monitoring module. When calculating and popularizing the share, if only the popularizing trader A popularizes, the share is directly distributed to the popularizing trader A after being calculated by contract price, and if other popularizing traders, such as the popularizing trader B, the share is calculated according to the contract signed by the popularizing trader A.
Similarly, if the promotion address is obtained by the promoter a, the service module of the system generates a webpage file with a number corresponding to the information of each promoter and the promoted commodity, and has a jump program, and the jumped website is the sales webpage of the promoted commodity. When the user clicks the link on the promoter A or other platforms, the user jumps to the system and opens the corresponding webpage file, at the moment, the interactive page of the system is not displayed on the terminal of the user, and the user only jumps to the webpage of the corresponding promoted commodity immediately. Meanwhile, the business monitoring module can record the information and calculate the effective promotion times of the promoter A, so that the commission share is calculated according to the times.
The present invention is not limited to the above-described alternative embodiments, and various other forms of products can be obtained by anyone in light of the present invention. The above detailed description should not be taken as limiting the scope of the invention, which is defined in the claims, and which the description is intended to be interpreted accordingly.
Claims (8)
1. A CPS service standardized access system having a system platform and an interactive interface for drawing a commission on a promotional link to provide a basis for computation, characterized by: the method comprises the following steps:
the supplier module is linked with databases of a plurality of suppliers to obtain source data, order data and browsing data of the promoted commodities and locally store supplier information;
the business module is used for carrying out data analysis on the acquired source data of the promoted commodity, processing the source data according to a preset warehousing standard to form a display module of the promoted commodity and displaying the display module on an interactive interface;
the order module is used for carrying out data analysis on the obtained order data and updating the analyzed data to the order quantity display of the corresponding promoted commodities on the interactive page; and
and the business monitoring module is used for carrying out data analysis on the acquired browsing data and order data and calculating effective browsing data and sales data settlement commission drawing according to a preset effective standard.
2. The CPS service standardized access system as claimed in claim 1, wherein: the business module is provided with a promotion link generation module, a display module is formed after the business module is processed according to the acquired source data of any promotion commodity, an interactive key for generating the promotion link is arranged on the display module, a promoter clicks the interactive key through an interactive interface to generate an html file of the promotion link, and the promotion link is formed on a webpage corresponding to the promoter according to the corresponding html file.
3. A CPS service standardized access system as claimed in claim 2, characterized in that: when generating an html file of the promotion link, simultaneously generating a JS script file to be embedded in the html file;
the JS script file program is started when being read and converted into a webpage by a system each time, and is used for recording the times of copying and processing the html file, recording an index website when being converted into the webpage each time and forming a corresponding relation set by the index website of the last converted webpage, and sending the data of the corresponding relation set and the times of copying and processing to the system platform from the system background where the index webpage is located for recording;
when a webpage formed by the html file is triggered to click an event, a program triggering the JS script file records the times and time data of the click event, and the recorded times and time data of the click event are sent to the system platform for recording by the system background where the index webpage is located;
the business monitoring module carries out sales division calculation when the corresponding promoted commodity is sold according to the corresponding relation set and the data of the current copied and processed times;
commission is drawn based on the number of click events and time data.
4. A CPS service standardized access system as claimed in claim 3, characterized in that: the interactive key comprises an acquisition promotion file for generating an html file and an acquisition promotion address for generating a link text;
and after clicking an interactive key for triggering acquisition of the promotion address, popping up a secondary menu on the interactive interface, wherein the secondary menu is internally provided with a text box, and the text box is internally linked to the server of the system to acquire data through a link address generated by the service module according to the source data of the corresponding promotion commodity.
5. The CPS service standardized access system as claimed in claim 4, wherein: a promotion link generation module of the service module generates a network file in the system while generating each link address according to the mode of acquiring the promotion address;
the link address comprises an ip address or a domain name, and a network file address with each promotion link being independent is embedded in the domain name;
a program for automatically opening a page corresponding to a promoted commodity is recorded in the network file, a user opens the page in a browser by copying a link address corresponding to the promoted commodity, and after the browser is linked to the network file of the system and loaded, the browser jumps to the page corresponding to the promoted commodity;
and simultaneously, a business monitoring module in the system records the browsing data and the opened corresponding network file number, and determines an object corresponding to the promotion link sharing the text format according to the network file number to calculate commission.
6. The CPS service standardized access system as claimed in claim 5, wherein: the source data comprises a description file of the promoted commodity and a sales page address of the promoted commodity by the supplier, the supplier module periodically updates the source data of the promoted commodity, and the service module updates the display module according to the periodically acquired source data of the promoted commodity.
7. A CPS service standardized access system as claimed in claim 5, characterized in that: the order data is the sales volume and sales amount from the last time of the record of the access of the promoted commodity to the current time of the record, the supplier module periodically updates the order data of the promoted commodity, and the business monitoring module calculates the sales share according to the periodically acquired order data record.
8. The CPS service standardized access system as claimed in claim 5, wherein: the browsing data comprises network file numbers corresponding to sales page addresses of the promoted commodities and the number of times that each network file number is applied for loading, the supplier module periodically updates the browsing data of the promoted commodities, and the business monitoring module calculates commission draws according to the periodically acquired browsing data records.
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