CN115119006A

CN115119006A - Live broadcast interaction method, live broadcast delivery method, live broadcast interaction device, and electronic equipment

Info

Publication number: CN115119006A
Application number: CN202210723315.3A
Authority: CN
Inventors: 周毅彬
Original assignee: Douyin Vision Beijing Co Ltd
Current assignee: Douyin Vision Beijing Co Ltd
Priority date: 2022-06-24
Filing date: 2022-06-24
Publication date: 2022-09-27
Anticipated expiration: 2042-06-24
Also published as: CN115119006B

Abstract

The embodiment of the specification discloses a live broadcast interaction method, a delivery device and electronic equipment, wherein the method comprises the following steps: receiving and displaying a live broadcast picture of a target live broadcast room; the live broadcast picture comprises a video stream of a target cloud game; responding to a triggering operation of a user on at least one target virtual resource in the video stream, sending the triggering operation to a cloud game server of the target cloud game, so that the cloud game server responds to the triggering operation and obtains resource release data corresponding to the target virtual resource; the target virtual resource is a preset release resource; receiving the resource release data corresponding to the target virtual resource, and displaying a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data.

Description

Live broadcast interaction method, live broadcast delivery method, live broadcast interaction device, and electronic equipment

Technical Field

The present invention relates to the field of cloud game technologies, and in particular, to a live broadcast interaction method, a live broadcast delivery device, and an electronic device.

Background

At present, in a live scene, a video picture of a main broadcast is generally unidirectionally transmitted to audiences, and the video picture is an advertisement resource displayed by a user and can only be watched by the user, but cannot be subjected to interactive operations such as clicking. The related purchasing links in such live scenes can only be displayed to the user in a pop-up window form or in a video downloading and mounting manner, so as to guide the user to click and complete the conversion of the advertisement resources.

Therefore, how to improve the resource conversion rate in the video live scene still needs to provide further solutions.

Disclosure of Invention

An object of an embodiment of the present specification is to provide a live broadcast interaction method, a live broadcast delivery device, and an electronic device, so as to improve resource conversion rate in a cloud game scene.

In order to solve the above technical problem, the embodiments of the present specification are implemented as follows:

in a first aspect, a live broadcast interaction method is provided, including:

receiving and displaying a live broadcast picture of a target live broadcast room; the live broadcast picture comprises a video stream of a target cloud game;

responding to a triggering operation of a user on at least one target virtual resource in the video stream, sending the triggering operation to a cloud game server of the target cloud game, so that the cloud game server responds to the triggering operation and obtains resource release data corresponding to the target virtual resource; the target virtual resource is a preset release resource;

receiving the resource release data corresponding to the target virtual resource, and displaying a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data.

In a second aspect, a delivery method is provided, including:

receiving release information of preset release resources input by a release user on a release configuration page;

and displaying the preset launched resources in a video stream of the target cloud game based on the launched information of the preset launched resources so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

In a third aspect, a live broadcast interaction method is provided, where the method is applied to a server and includes:

sending a live broadcast picture of a target live broadcast room to terminal equipment so that the terminal equipment displays the live broadcast picture to a user, wherein the live broadcast picture comprises a video stream of a target cloud game;

receiving a trigger operation of a user on at least one target virtual resource in the video stream, and responding to the trigger operation to obtain resource delivery data corresponding to the target virtual resource; the target virtual resource is a preset release resource;

and sending the resource releasing data corresponding to the target virtual resource to the terminal equipment so that the terminal equipment displays a releasing page corresponding to the target virtual resource in the live broadcast picture based on the resource releasing data.

In a fourth aspect, a live broadcast interaction apparatus is provided, including:

the picture receiving module is used for receiving and displaying a live broadcast picture of the target live broadcast room; the live broadcast picture comprises a video stream of a target cloud game;

the operation response module is used for responding to the triggering operation of a user on at least one target virtual resource in the video stream, sending the triggering operation to a cloud game server of the target cloud game, so that the cloud game server responds to the triggering operation and obtains resource launching data corresponding to the target virtual resource; the target virtual resource is a preset release resource;

and the data receiving module is used for receiving the resource release data corresponding to the target virtual resource and displaying a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data.

In a fifth aspect, a dispensing device is provided, which includes:

the information receiving module is used for receiving the release information of the preset release resources, which is input by a release user on the release configuration page;

and the resource release module is used for displaying the preset release resources in the video stream of the target cloud game based on the release information of the preset release resources so that the preset release resources are triggered to display corresponding release pages in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

In a sixth aspect, a server is provided, including:

the picture sending module is used for sending a live broadcast picture of a target live broadcast room to terminal equipment so that the terminal equipment can display the live broadcast picture to a user, wherein the live broadcast picture comprises a video stream of a target cloud game;

the operation receiving module is used for receiving triggering operation of a user on at least one target virtual resource in the video stream and responding to the triggering operation to obtain resource releasing data corresponding to the target virtual resource; the target virtual resource is a preset release resource;

and the data sending module is used for sending the resource release data corresponding to the target virtual resource to the terminal equipment so that the terminal equipment displays a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data.

In a seventh aspect, an electronic device is provided, including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

In an eighth aspect, a computer-readable storage medium is presented, the computer-readable storage medium storing one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to:

In a ninth aspect, an electronic device is provided, comprising:

a processor; and

and displaying the preset released resources in a video stream of the target cloud game based on the release information of the preset released resources, so that the preset released resources are triggered to display a corresponding released page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

In a tenth aspect, a computer-readable storage medium is presented, storing one or more programs, which when executed by an electronic device that includes a plurality of application programs, cause the electronic device to:

In an eleventh aspect, an electronic device is provided, including:

a processor; and

and sending the resource release data corresponding to the target virtual resource to the terminal equipment, so that the terminal equipment displays a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data.

In a twelfth aspect, a computer-readable storage medium is presented, the computer-readable storage medium storing one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to:

As can be seen from the technical solutions provided in the embodiments of the present specification, the embodiments of the present specification have at least one of the following technical effects:

one or more embodiments provided in this specification can receive and display a live broadcast frame of a target live broadcast room, where the live broadcast frame includes a video stream of a target cloud game, so that a user can directly interact with a target virtual resource, that is, a preset launch resource, in the video stream of the target cloud game, that is, after the user performs a trigger operation on the target virtual resource in the video stream, the trigger operation can be directly sent to a server, so that the server responds to the trigger operation, obtains resource launch information corresponding to the target virtual resource, and displays a launch page corresponding to the target virtual resource for the user in the live broadcast frame based on the resource launch information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Drawings

In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the description below are only some embodiments described in the present specification, and for those skilled in the art, other drawings may be obtained according to these drawings without creative efforts.

Fig. 1 is an implementation flow diagram of a live broadcast interaction method applied to a server according to an embodiment of the present specification.

Fig. 2 is a schematic process diagram of an instruction responding to a user operation in a live interaction method provided by an embodiment of the present specification.

Fig. 3 is a schematic diagram of a live broadcast interaction method applied to an actual scene according to an embodiment of the present specification.

Fig. 4 is a schematic diagram of a live interaction method provided by an embodiment of the present specification applied to another actual scene.

Fig. 5 is a schematic implementation flow diagram of a delivery method provided in an embodiment of the present specification.

Fig. 6 is an implementation flow diagram of a live broadcast interaction method applied to a server according to an embodiment of the present specification.

Fig. 7 is a schematic structural diagram of a live interaction apparatus provided in an embodiment of the present specification.

Fig. 8 is a schematic structural diagram of a delivery device according to an embodiment of the present disclosure.

Fig. 9 is a schematic structural diagram of a server according to an embodiment of the present disclosure.

Fig. 10 is a schematic structural diagram of an electronic device provided in an embodiment of the present specification.

Fig. 11 is a schematic structural diagram of another electronic device provided in an embodiment of the present specification.

Fig. 12 is a schematic structural diagram of another electronic device provided in an embodiment of the present specification.

Detailed Description

In order to make the objects, technical solutions and advantages of this document more apparent, exemplary embodiments according to this document will be described in detail below with reference to the accompanying drawings. It should be apparent that the described embodiments are merely a few embodiments of this document and not all embodiments of this document, with the understanding that this document is not limited to the example embodiments described herein.

Embodiments of this document will be described in more detail below with reference to the accompanying drawings. While certain embodiments of this document are shown in the drawings, it should be understood that this document can be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather these embodiments are provided for a more complete and thorough understanding of this document. It should be understood that the drawings and examples herein are for illustrative purposes only and are not intended to limit the scope of the present document.

It should be understood that the various steps recited in the method embodiments of this document may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of this document is not limited in this respect.

The term "including" and variations thereof as used in this document is intended to be open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in this document are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this document are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of this document are for illustrative purposes only and are not intended to limit the scope of the messages or information.

As described in the background art, in the existing live broadcast scene, the video picture of the main broadcast is generally unidirectionally transmitted to the audience, and the video picture is an advertisement resource displayed by the user and can only be watched by the user, but cannot be interactively operated by clicking and the like. When a user sees an advertisement resource which the user wants to purchase in a live video page, the user can only purchase the advertisement resource when the anchor mounts the link of the advertisement resource in a popup mode. This may cause some advertising resources to be unable to be converted in time, and the user's desire to purchase may be passed through, which may reduce the conversion rate of some advertising resources.

In view of the above, one or more embodiments of the present specification provide a live broadcast interaction method to improve resource conversion rate in a cloud game scene. Specifically, a live broadcast picture of a target live broadcast room can be received and displayed, the live broadcast picture includes a video stream of a target cloud game, a trigger operation of a user on at least one target virtual resource in the video stream is responded, the trigger operation is sent to a cloud game server of the target cloud game, so that the cloud game server responds to the trigger operation, resource release information corresponding to the target virtual resource is obtained, finally, the resource release information corresponding to the target virtual resource is received, and a page release page corresponding to the target virtual resource is displayed in the live broadcast picture based on the resource release information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

It should be understood that the execution subject of the live interaction method provided in the embodiments of the present specification may be, but is not limited to, a mobile phone, a personal computer, a tablet computer, and the like, which can be configured to execute at least one of the user terminals of the method provided in the embodiments of the present specification.

For convenience of description, the following description will be made of an embodiment of the method taking as an example that an execution subject of the method is a terminal device capable of executing the method. It is understood that the implementation of the method by the terminal device is only an exemplary illustration, and should not be construed as a limitation of the method.

Fig. 1 is a schematic implementation flow diagram of a live broadcast interaction method provided in an embodiment of the present specification. The method of fig. 1 may include:

s110, receiving and displaying a live broadcast picture of a target live broadcast room; the live view includes a video stream of the target cloud game.

The cloud game is a game mode based on cloud computing, and it should be understood that the target cloud game is a specific cloud game. And in the running mode of the cloud game, all games run at the server, and the rendered game pictures are compressed and then transmitted to the terminal equipment side of the user through the network. On the terminal equipment side, the game equipment of the user does not need any high-end processor and display card, and can have good game experience only by basic game decompression capability. The cloud game supports the user to watch, and simultaneously can support the interaction operation of the user. The terminal device can transmit the user operation to the cloud end (namely the server end) through an instruction transparent transmission technology, the server end responds to the user operation, the game picture after the response is transmitted to the terminal device side to be displayed to the user, the user cannot sense the response operation of the cloud end side in the process, and only the response of the terminal device side to the user operation can be seen.

Fig. 2 is a schematic process diagram of an instruction responding to a user operation in a live interaction method provided according to an embodiment of the present specification. In fig. 2, a user performs a user operation in a certain frame of game picture of a video stream of a target cloud game displayed on a terminal device side, the terminal device side transmits the user operation to a cloud (i.e., a server) through an instruction transparent transmission technology, the cloud translates the user operation and performs game operation in response to the user operation, the cloud performs operations such as video rendering and encoding on the picture after game operation, the picture after game operation is transmitted to the terminal device side, and the terminal device side performs video transcoding on the video stream from the cloud to display the game picture after response to the user operation to the user. In the process, the user only needs to feel the user operation performed by the user on the terminal equipment side and the game picture responding to the user operation, and does not need to feel a series of responses of the cloud to the user operation.

S120, responding to the triggering operation of the user on at least one target virtual resource in the video stream, sending the triggering operation to a cloud game server of the target cloud game, so that the cloud game server responds to the triggering operation and obtains resource launching data corresponding to the target virtual resource; the target virtual resource is a preset delivery resource.

The triggering operation of the user on the target virtual resource in the video stream may include one of a clicking operation, a long-pressing operation, a dragging operation, a sliding operation, and the like of the user on the target virtual resource in the video stream.

Optionally, the resource placement data may include game introduction of the target cloud game, scene information of the target cloud game, role information of the target cloud game, prop information in the target cloud game, and data of an associated page of the object to be placed corresponding to the target virtual resource.

The game introduction of the target cloud game can be related introduction in a game terminal of the target cloud game, such as skin attributes, game introduction and other game related introduction, and the game introduction can be triggered to be displayed after a user operates a specified area in a live broadcast picture by clicking and the like. The scene information of the target cloud game may be information of each game scene related in the target cloud game, and the scene information may be triggered to be displayed after the user operates a designated area of a background map of each game scene in the live broadcast screen by clicking or the like.

The character information of the target cloud game may be introduction information of each character related to the target cloud game, and the character information may be triggered to be displayed when the user operates a character in the live view by clicking or the like. The property information in the target cloud game may be information of various properties that can be used by the user when playing the target cloud game, the property information may be triggered and displayed when the user operates the property in the live broadcast screen by clicking or the like, and the property information may also be associated with other cloud games, and is used for displaying a download page or a trial play page of the cloud game associated with the property information after being triggered by the user.

The object to be launched corresponding to the target virtual resource may be an object unrelated to the target cloud game, and the object to be launched may be an object launched in the target cloud game by an advertiser, such as a cola, a French fries and other tradeable items, and a purchase page displaying such items may be triggered after being clicked by a user and the like.

Optionally, a game product associated with the virtual item in the target cloud game may be launched in the target cloud game, for example, after one or some virtual items in the target cloud game are triggered and operated by a user, a download page or a trial play page of the game product associated with the virtual item may be displayed, so that a conversion rate of the launched game product is effectively improved. Specifically, the target virtual resource includes a virtual item in a target cloud game, the resource launch data includes data of an interaction page associated with the virtual item, and the triggering operation is sent to a cloud game server of the target cloud game in response to the triggering operation of a user on at least one target virtual resource in a video stream, so that the cloud game server obtains the resource launch data corresponding to the target virtual resource in response to the triggering operation, including:

receiving a trigger operation of a user on a virtual item in a video stream;

responding to the triggering operation of the user on the virtual item, sending the triggering operation to the cloud game server, so that the cloud game server responds to the triggering operation and acquires data of an interaction page associated with the virtual item.

Fig. 3 is a schematic diagram of a live interaction method applied to an actual scene according to an embodiment of the present specification. In fig. 3, the target virtual resource is a virtual item in a target cloud game, the triggering operation is a sliding operation as an example, the game scene 1 is one of game scenes of a live target cloud game in a live broadcast room a, and the current live broadcast online number is displayed in the upper right corner of the live broadcast room a. The cloud game service end can receive sliding operation of a user from the terminal device on a virtual item in a video stream of the cloud game, and in response to the sliding operation of the virtual item, the service end obtains data of an interactive page associated with the virtual item, such as a trial playing page or a downloading page link of a game product a associated with a specified item, and can send the trial playing page or the downloading page link of the game product a to the terminal device, so that the terminal device can display the trial playing page or the downloading page of the game product a, and further the conversion rate of the game product a put in a target cloud game is improved.

Optionally, an article unrelated to the target cloud game, such as a tradable physical article or a virtual article, may be launched in the target cloud game, so that the article can display a page associated with the article, such as a purchase page of the article, after being triggered and operated by the user, thereby improving the conversion rate of the launched article. Specifically, the target virtual resource may be further associated with an object to be launched unrelated to the target cloud game, the resource launch data includes data of an associated page of the object to be launched corresponding to the target virtual resource, and the triggering operation is sent to the cloud game server of the target cloud game in response to the triggering operation of the user on at least one target virtual resource in the video stream, so that the cloud game server obtains the resource launch data corresponding to the target virtual resource in response to the triggering operation, where the method includes:

receiving a trigger operation of a user on a target virtual resource in a video stream;

responding to the triggering operation of the user on the target virtual resource, sending the triggering operation to the cloud game server, so that the cloud game server responds to the triggering operation and obtains data of an associated page of the object to be launched corresponding to the target virtual resource.

Fig. 4 is a schematic diagram of a live interaction method provided according to an embodiment of the present specification applied to another actual scene. In fig. 4, the target virtual resource is associated with an object to be launched, which is unrelated to the target cloud game, the triggering operation is a click operation as an example, the game scene 2 is one of the game scenes of the target cloud game live in the live broadcast room a, and the current live broadcast online number is displayed in the upper right corner of the live broadcast room a. A user entering the live broadcast room a can click a target virtual resource (i.e., a target item in fig. 4) in a game scene 2 in a video stream displayed on the terminal device side, the cloud game server can receive a click operation of the user from the terminal device on the target virtual resource in the video stream of the cloud game, and the server, in response to the click operation of the target virtual resource, obtains data of a page associated with an object to be launched corresponding to the target virtual resource, such as a link of a purchase page of the object to be launched, and can send the data of the page associated with the object to be launched corresponding to the target virtual resource (such as a link of a purchase page of the object to be launched) to the terminal device, so that the terminal device can display the purchase page of the object to be launched.

Alternatively, the triggering of the target virtual resource may be triggered by the user directly interacting with it, or by the user executing some game event in the video stream of the target cloud game. Specifically, the responding to the triggering operation of the user on at least one target virtual resource in the video stream comprises the following steps:

responding to a triggering operation of the at least one target virtual resource shown in the video stream by a user; or alternatively

Receiving the execution operation of a user on a target game event in the video stream, and triggering at least one target virtual resource when the execution of the target game event is completed;

in response to a triggering operation of the at least one target virtual resource.

The method comprises the steps of receiving execution operation of a user on a target game event in a video stream, and triggering at least one target virtual resource when the execution of the target game event is completed, wherein the user can execute the target game event through some virtual characters in a target cloud game, for example, through a certain level, or defeating other certain virtual characters, and then the triggering operation on the target virtual resource can be realized.

Optionally, when a user interacts with a target virtual resource in a video stream, in order to provide richer interaction experience and improve the interaction desire of the user, the embodiments of the present specification may provide a plurality of interaction options for the user, for example, an interaction manner such as opening a page of the target virtual resource or sharing the target virtual resource. Specifically, the method for sending a trigger operation to a cloud game service end of a target cloud game in response to the trigger operation of a user on at least one target virtual resource in a video stream includes:

receiving a selected operation of a user on at least one target virtual resource in a video stream;

popping up an operation menu for at least one target virtual resource, wherein the operation menu at least comprises an operation option for opening a page of the at least one target virtual resource and an operation option for sharing the at least one target virtual resource;

receiving the selection operation of a user on operation options in an operation menu of at least one target virtual resource;

and responding to the selection operation of the user on the operation options in the operation menu of the at least one target virtual resource, and sending the selection operation to the cloud game service end of the target cloud game.

For example, a user may click on a target virtual resource of a certain frame in a video stream or the like to select the target virtual resource, and after receiving a selection operation for the target virtual resource, an operation menu for the target virtual resource may be popped up in response to the selection operation, where the operation menu for the target virtual resource may include, but is not limited to, the following two operation options: operating the option 1, and opening a page of the target virtual resource; and operation option 2, sharing the target virtual resource.

When the user selects the operation option 1, the operation of the user selecting the operation option 1 can be transmitted to the server through an instruction transparent transmission technology, the server translates the operation of the user, the resource release information of the target virtual resource can be obtained in response to the operation of the user selecting the operation option 1, and then the resource release information of the target virtual resource is sent to the terminal device, so that the terminal device displays the page of the target virtual resource based on the resource release information.

When the user selects the operation option 2, the operation of the user selecting the operation option 2 can be transmitted to the server through an instruction transparent transmission technology, the server translates the operation of the user, the server can respond to the operation of the user selecting the operation option 2, obtain a target object of the user selecting the target virtual resource and resource releasing information of the target virtual resource, and then send the resource releasing information of the target virtual resource to the terminal equipment of the target object, so that the operation of sharing the page of the target virtual resource to the target object is realized.

It should be understood that in a scenario where the target cloud game is not live (such as recorded), a user trigger operation on the target virtual resource in the video stream may also be received.

Optionally, the user may also interact with multiple target virtual resources in one game scene at the same time, specifically, receiving a trigger operation of the user on a target virtual resource in a video stream includes:

and receiving the triggering operation of the user on the plurality of target virtual resources in the video stream.

For example, a certain game scene of a video stream of a target cloud game includes 3 target virtual resources (target virtual resource 1, target virtual resource 2, and target virtual resource 3), and a user may trigger the 3 target virtual resources through operations such as clicking, long-pressing, dragging, and sliding, so as to implement interaction with the 3 target virtual resources.

It should be understood that, when a user performs a trigger operation on a plurality of target virtual resources in a video stream, the trigger operation of the target virtual resources is sent to a server, and specifically, the trigger operations of the plurality of target virtual resources may be sent to the server, so that the server obtains a plurality of resource delivery information corresponding to the plurality of target virtual resources in response to the trigger operation.

S130, receiving resource releasing data corresponding to the target virtual resource, and displaying a releasing page corresponding to the target virtual resource in a live broadcast picture based on the resource releasing data.

Optionally, the target virtual resource includes a virtual item in the target cloud game, and the resource delivery data includes data of an interaction page associated with the virtual item; receiving resource release data corresponding to the target virtual resource, and displaying a release page corresponding to the target virtual resource in a live broadcast picture based on the resource release data, wherein the method comprises the following steps:

receiving data of an interactive page associated with the virtual prop;

and displaying the interactive page in a preset area of the live broadcast picture based on the data of the interactive page.

Wherein the data of the interaction page associated with the virtual item may comprise a download page or a try-to-play page of game a associated with the virtual item. In this case, the data of the interaction page associated with the virtual item may be derived from the advertisement delivery platform of game a, and the data of the interaction page associated with the virtual item may be obtained from the advertisement delivery platform of game a by the cloud server of the target cloud game.

In fig. 3, when the data of the interactive page associated with the virtual item includes a download page or a trial play page of game a associated with the virtual item, after receiving a link of the download page or the trial play page of game a associated with the virtual item, the download page or the trial play page of game a may be presented in a lower right corner area of the live view based on the link of the download page or the trial play page of game a.

Or the data of the interaction page associated with the virtual item may further include data of a virtual character of the user in the target cloud game, and the user may obtain the virtual character corresponding to the virtual item by obtaining the virtual item, or give the virtual item to update the display state of the virtual character of the user in the target cloud game. In this case, the data of the interactive page associated with the virtual item may be sourced from the cloud game service end of the target cloud game, and may be directly obtained by the cloud game service end of the target cloud game in the cloud game service end.

Specifically, the interaction page data comprises data of virtual characters of the user in the target cloud game; the interaction page comprises virtual characters and virtual prop interaction controls; after the interactive page is displayed in the preset area of the live broadcast picture based on the data of the interactive page, the method further comprises the following steps:

and responding to the triggering of the virtual item interaction control by the user, allocating the virtual item to the virtual character and/or updating the display state of the virtual character based on the virtual item.

After the user triggers the virtual item interaction control, the cloud game service end of the target cloud game can allocate the virtual item to the virtual character and/or update the display state of the virtual character based on the virtual item.

Optionally, the resource delivery data includes data of an associated page of the object to be delivered corresponding to the target virtual resource; receiving data of resource delivery corresponding to the target virtual resource, and displaying a delivery page corresponding to the target virtual resource in a live broadcast picture based on the data of resource delivery, wherein the data of resource delivery comprises the following steps:

receiving data of a related page of an object to be launched;

and displaying the associated page in a preset area of the live broadcast picture based on the data of the associated page.

The data of the relevant page of the object to be launched can be obtained from the advertisement launching platform of the object to be launched by a cloud server of the target cloud game.

In fig. 4, when the resource placement data includes data of an associated page of an object to be placed corresponding to the target virtual resource, after receiving the data of the associated page of the object to be placed, the associated page of the object to be placed may be displayed in a middle area of the live broadcast screen based on the data of the associated page of the object to be placed.

Optionally, the launched page corresponding to the target virtual resource may have multiple display forms, for example, the launched page may be displayed on a screen of the target cloud game, or may be displayed in different areas of a live broadcast screen in parallel with the screen of the target cloud game. Specifically, displaying a launch page corresponding to a target virtual resource in a live broadcast picture based on resource launch data includes:

displaying a launching page corresponding to the target virtual resource on a picture of the target cloud game based on the resource launching data in a live broadcast picture; or

And in the live broadcast picture, displaying a launched page corresponding to the target virtual resource in an area outside the picture of the target cloud game based on the resource launched data, wherein the launched page corresponding to the target virtual resource and the picture of the target cloud game are in different areas of the live broadcast picture.

The method comprises the following steps of displaying a release page corresponding to a target virtual resource on a picture of a target cloud game based on resource release data, wherein the following implementation modes can be specifically provided: for example, the launched page corresponding to the target virtual resource can completely cover the picture of the target cloud game and is displayed in a live broadcast picture; or the launched page corresponding to the target virtual resource may be displayed on the screen of the target cloud game in a suspended manner, and in this case, the page size of the launched page corresponding to the target virtual resource may be smaller than the screen size of the target cloud game.

Optionally, in order to improve the live broadcast interaction efficiency, the server may also respond to the triggering operation of the multiple target virtual resources at the same time, and obtain multiple resource delivery information corresponding to the multiple target virtual resources. In this case, the terminal device presenting the target cloud game to the user may receive a plurality of resource placement information corresponding to a plurality of target virtual resources from the server. Specifically, when the number of the target virtual resources is multiple, receiving resource delivery data corresponding to the target virtual resources, and displaying a delivery page corresponding to the target virtual resources in a live broadcast picture based on the resource delivery data, includes:

receiving a plurality of resource delivery data corresponding to a plurality of target virtual resources;

displaying a plurality of release pages corresponding to a plurality of target virtual resources in a live broadcast picture based on a plurality of resource release data; alternatively, the first and second electrodes may be,

displaying a plurality of release pages corresponding to a plurality of target virtual resources in a floating manner in a live broadcast picture based on a plurality of resource release data; alternatively, the first and second electrodes may be,

and displaying thumbnails of a plurality of corresponding release pages of the target virtual resources in a designated area of the live broadcast picture based on the plurality of resource release data.

Under the condition of receiving a plurality of resource release information corresponding to a plurality of target virtual resources, a plurality of release pages corresponding to the plurality of resource release information can be respectively displayed, the plurality of release pages can be switched by clicking release page tags by a user, each release page corresponds to one release page tag, and the user can click one of the release page tags to display the release page corresponding to the release page tag in a live broadcast picture of a video stream; or, a plurality of launched pages corresponding to the plurality of resource launch information can be displayed in a floating manner in a live broadcast picture of the video stream, for example, the launched pages can be displayed in a floating manner in an N-grid form, where N is a positive integer not less than the number of the launched pages; or, thumbnails of a plurality of release pages corresponding to the plurality of resource release information may also be displayed in a designated area of a live view of the video stream, for example, thumbnails of a plurality of release pages corresponding to the plurality of resource release information may be displayed in designated areas such as an upper left corner and an upper right corner of the live view of the video stream, the thumbnails of the plurality of release pages may be displayed in the designated area in a tiled manner, and a user may click one of the thumbnails to display the release page corresponding to the thumbnail in an enlarged manner.

By adopting the live broadcast interaction method provided by one or more embodiments of the present specification, a live broadcast frame of a target live broadcast room can be received and displayed, where the live broadcast frame includes a video stream of a target cloud game, so that a user can directly interact with a target virtual resource, i.e., a preset launch resource, in the video stream of the target cloud game, that is, after the user performs a trigger operation on the target virtual resource in the video stream, the trigger operation can be directly sent to a server, so that the server responds to the trigger operation, obtains resource launch information corresponding to the target virtual resource, and displays a launch page corresponding to the target virtual resource for the user in the live broadcast frame based on the resource launch information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Fig. 5 is a schematic implementation flow diagram of a delivery method according to an embodiment of the present disclosure. The method of fig. 5 may include:

and S510, receiving the release information of the preset release resources input by the release user on the release configuration page.

The released user can be an advertiser with preset released resources or a host of a target live broadcast room.

It should be understood that the release information may include a release position and a release mode, where the release position is used to indicate a game scene in which the preset release resource can be released in the video stream of the target cloud game, and the release mode is used to indicate what form the preset release resource can be shown to the user. Specifically, the preset release information of the released resource includes at least one of the following:

the release position of the preset release resource in the video stream of the target cloud game;

the method for launching the preset launching resources in the video stream of the target cloud game is achieved;

wherein the releasing mode comprises at least one of the following modes:

the preset launching resources are launched in a specified scene of the target cloud game;

the preset launching resource is launched when a designated prop of the target cloud game is triggered;

the preset launching resource is launched when the designated role of the target cloud game is triggered;

the preset launching resource is launched when a specified game event of the target cloud game is triggered.

For example, the preset launched resources may be directly launched in a specified scene of the target cloud game, and when the user enters the specified scene, the preset launched resources may be displayed for the user. The preset launched resources can also be displayed when a designated prop of the target cloud game is triggered (e.g., used). The preset launched resources can also be displayed when the designated role of the target cloud game is selected by the user. The preset launched resource can also be launched when a specified game event of the target cloud game is triggered, such as displaying the preset launched resource when the user passes certain game stages.

S520, displaying the preset launched resources in the video stream of the target cloud game based on the launched information of the preset launched resources, so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

Optionally, in order to continuously optimize the delivery policy of the preset delivery resource to improve the conversion rate of the preset delivery resource, in the embodiments of the present specification, interaction information between the user and the preset delivery resource in the target live broadcast room may be obtained every preset time period, and the delivery information of the preset delivery resource, including information such as a delivery position and a delivery manner, is optimized based on the interaction information. Specifically, after the preset launched resource is launched in a video stream of the target cloud game, the method further includes:

acquiring interaction information of a user and the preset release resource in a target live broadcast room;

optimizing the release information of preset release resources in the video stream of the target cloud game based on the interaction information;

and adjusting the release strategy of the preset release resources in the video stream of the target cloud game based on the optimized release information of the preset release resources.

The interaction information of the user and the preset launching resource in the target live broadcast room can be obtained through statistics of a cloud game service end of the target cloud game and can also be obtained through statistics of an advertiser.

The method shown in fig. 5 can also implement the method corresponding to the method embodiments shown in fig. 1 to fig. 4, and specifically refer to the live broadcast interaction method shown in the embodiments shown in fig. 1 to fig. 4, which is not described again.

By adopting the releasing method provided by one or more embodiments, the releasing information of the preset releasing resource input by the releasing user on the releasing configuration page can be received; and displaying the preset launched resources in the video stream of the target cloud game based on the launched information of the preset launched resources so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Fig. 6 is an implementation flow diagram of a live broadcast interaction method applied to a server according to an embodiment of the present specification. The method of FIG. 6 may include:

s610, sending the live broadcast picture of the target live broadcast room to the terminal equipment, so that the terminal equipment displays the live broadcast picture to a user, wherein the live broadcast picture comprises a video stream of the target cloud game.

S620, receiving a trigger operation of a user on at least one target virtual resource in the video stream, and responding to the trigger operation to acquire resource delivery data corresponding to the target virtual resource; the target virtual resource is a preset delivery resource.

Optionally, in order to facilitate the interaction between the user and resources such as advertisement resources launched in the target cloud game on the terminal device side, the interaction permissions of some resources in the target cloud game may be opened to the user in advance. Specifically, before the receiving of the trigger operation of the user of the terminal device on the target virtual resource in the video stream, the method further includes:

and opening the interaction authority of the target virtual resource to the user.

And S630, sending the resource release data corresponding to the target virtual resource to the terminal equipment, so that the terminal equipment displays a release page corresponding to the target virtual resource in a live broadcast picture based on the resource release data.

Optionally, in order to optimize a putting strategy of the target virtual resource in the target cloud game, the method provided in the embodiment of the present specification may further count interaction information of the user of the terminal device on the target virtual resource at intervals, including the number of times of interaction of the user on the target virtual resource, and in what game scenario the target virtual resource is interacted. Specifically, the method provided by the embodiment of the present specification further includes:

determining a target game scene of the cloud game when the user of the terminal equipment triggers the target virtual resource based on the triggering operation of the user of the terminal equipment on the target virtual resource in the video stream of the cloud game;

acquiring the interaction times of a user of the terminal equipment to the target virtual resource in the target game scene;

optimizing a delivery strategy of the target virtual resource in the cloud game based on the number of times of interaction of the user of the terminal device on the target virtual resource in the target game scene;

and feeding the optimized launching strategy back to the launching user of the target virtual resource.

As an example, the server may count, every preset time period, game scenes of the target virtual resources interacted by the user, count information such as the number of times of the target virtual resources interacted by the user in the game scenes, and the type of the target virtual resources, so that a resource delivery platform such as an advertiser optimizes a delivery policy of the target virtual resources in the cloud game based on the information, thereby further improving a conversion rate of the delivered resources.

It should be understood that after optimizing the placement strategy of the target virtual resource in the cloud game, the video stream of the cloud game also needs to be updated accordingly to adapt to the placement strategy of the optimized target virtual resource. Specifically, the live broadcast picture of the target live broadcast room is sent to the terminal device, so that the terminal device displays the live broadcast picture to the user, and the live broadcast picture includes a video stream of the target cloud game, and the method includes:

receiving a resource releasing strategy of the optimized target virtual resource of a releasing user;

updating the launching strategy of the target virtual resource in the video stream of the target cloud game based on the optimized resource launching strategy of the target virtual resource;

and sending a live broadcast picture of the target live broadcast room to the terminal equipment, wherein the live broadcast picture comprises the updated video stream of the target cloud game, so that the terminal equipment displays the updated video stream to a user.

The method shown in fig. 6 can also implement a method corresponding to the method in the method embodiments shown in fig. 1 to fig. 4, and specifically refer to the live broadcast interaction method in the embodiment shown in fig. 1 to fig. 4, which is not described again.

By adopting the live broadcast interaction method provided by one or more embodiments of the present specification, a live broadcast picture of a target live broadcast room can be sent to a terminal device, the live broadcast picture includes a video stream of a target cloud game and is sent to the terminal device, so that the terminal device displays the live broadcast picture to a user, the user can directly interact with a target virtual resource in the video stream, such as a preset launching resource of an advertisement, and after the user triggers the target virtual resource in the video stream, the user can receive and respond to the triggering operation, obtain resource launching information corresponding to the target virtual resource, and send the resource launching information to the terminal device, so that the terminal device can display a launching page corresponding to the target virtual resource for the user based on the resource launching information. Therefore, when the released resources such as the advertisements are released in the cloud game, the user can be supported to perform direct interactive operations such as clicking and the like on the released resources such as the advertisements released in the cloud game displayed on the terminal device side, the interactive experience of the user on the released resources such as the advertisements is improved, and the conversion rate of the released resources such as the advertisements released in the cloud game can be effectively improved.

Fig. 7 is a schematic structural diagram of a live interaction apparatus 700 provided in an embodiment of the present specification. Referring to fig. 7, in a software implementation, a live interaction device 700 may include:

a frame receiving module 710, which receives and displays the live frame of the target live broadcast room; the live broadcast picture comprises a video stream of a target cloud game;

the operation response module 720, in response to a trigger operation of a user on at least one target virtual resource in the video stream, sends the trigger operation to a cloud game server of the target cloud game, so that the cloud game server obtains resource delivery data corresponding to the target virtual resource in response to the trigger operation; the target virtual resource is a preset release resource;

the data receiving module 730 receives the resource release data corresponding to the target virtual resource, and displays a release page corresponding to the target virtual resource in the live broadcast frame based on the resource release data.

The live broadcast interaction device provided in this specification embodiment can receive and display a live broadcast frame of a target live broadcast room, where the live broadcast frame includes a video stream of a target cloud game, so that a user can directly interact with a target virtual resource, that is, a preset launch resource, in the video stream of the target cloud game, that is, after the user performs a trigger operation on the target virtual resource in the video stream, the user can directly send the trigger operation to a server, so that the server responds to the trigger operation, obtains resource launch information corresponding to the target virtual resource, and displays a launch page corresponding to the target virtual resource for the user in the live broadcast frame based on the resource launch information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Optionally, in an embodiment, the data receiving module 730 is specifically configured to:

displaying a launching page corresponding to the target virtual resource on the screen of the target cloud game in the live broadcast screen based on the resource launching data; or

Optionally, in an embodiment, when the number of the target virtual resources is multiple, the data receiving module 730 is specifically configured to:

displaying a plurality of release pages corresponding to the target virtual resources in the live broadcast picture based on the resource release data; alternatively, the first and second electrodes may be,

displaying a plurality of release pages corresponding to the target virtual resources in a floating manner in the live broadcast picture based on the plurality of resource release data; alternatively, the first and second liquid crystal display panels may be,

Optionally, in an embodiment, the operation response module 720 is specifically configured to:

receiving a selected operation of the at least one target virtual resource in the video stream by a user;

popping up an operation menu of the at least one target virtual resource, wherein the operation menu at least comprises an operation option for opening a page of the at least one target virtual resource and an operation option for sharing the at least one target virtual resource;

receiving the selection operation of the user on the operation options in the operation menu of the at least one target virtual resource;

Optionally, in an embodiment, the target virtual resource includes a virtual item in the target cloud game, and the data receiving module 730 is specifically configured to:

receiving data of the interactive page associated with the virtual prop;

Optionally, in an embodiment, the interaction page data includes data of a virtual character of the user in the target cloud game; the interaction page comprises the virtual character and the virtual prop interaction control; after the data receiving module 730 displays the interactive page in the preset area of the live broadcast picture based on the data of the interactive page, the apparatus further includes:

responding to the triggering of the user on the virtual item interaction control, allocating the virtual item to the virtual character and/or updating the display state of the virtual character based on the virtual item.

Optionally, in an implementation manner, the resource delivery data includes data of an associated page of an object to be delivered corresponding to the target virtual resource; the data receiving module 730 is specifically configured to:

receiving data of the associated page of the object to be launched;

responding to a user's trigger operation on the at least one target virtual resource shown in the video stream; or

Receiving an execution operation of a user on a target game event in the video stream, and triggering the at least one target virtual resource when the execution of the target game event is completed;

The live broadcast interaction apparatus 700 can implement the method in the embodiment of the method in fig. 1 to fig. 4, and specifically, refer to the live broadcast interaction method in the embodiment shown in fig. 1 to fig. 4, which is not described again.

Fig. 8 is a schematic structural diagram of a delivery device 800 according to an embodiment of the present disclosure. Referring to fig. 8, in one software implementation, the delivery apparatus 800 may include:

the information receiving module 810 is configured to receive the release information of the preset release resource, which is input by the release user on the release configuration page;

the resource launching module 820 displays the preset launched resources in a video stream of a target cloud game based on launching information of the preset launched resources, so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

Optionally, in an embodiment, after the resource placement module 820 displays the preset placement resource in a video stream of the target cloud game, the apparatus further includes:

the information acquisition module is used for acquiring the interaction information of the user and the preset release resource in the target live broadcast room;

the information optimization module is used for optimizing the release information of the preset release resources in the video stream of the target cloud game based on the interaction information;

and the strategy adjusting module is used for adjusting the release strategy of the preset release resource in the video stream of the target cloud game based on the optimized release information of the preset release resource.

Optionally, in an embodiment, the release information of the preset release resource includes at least one of:

the release position of the preset release resource in the video stream of the target cloud game is set;

wherein the releasing mode comprises at least one of the following modes:

The delivering device 800 can implement the method of the embodiment of the method shown in fig. 5, which may specifically refer to the delivering method of the embodiment shown in fig. 5 and will not be described again.

Fig. 9 is a schematic structural diagram of a server 900 according to an embodiment of the present disclosure. Referring to fig. 9, in a software implementation, the server 900 may include:

the picture sending module 910 is configured to send a live picture of a target live broadcast room to a terminal device, so that the terminal device displays the live picture to a user, where the live picture includes a video stream of a target cloud game;

an operation receiving module 920, configured to receive a trigger operation of a user on at least one target virtual resource in the video stream, and obtain resource delivery data corresponding to the target virtual resource in response to the trigger operation; the target virtual resource is a preset release resource;

the data sending module 930 is configured to send the resource release data corresponding to the target virtual resource to the terminal device, so that the terminal device displays a release page corresponding to the target virtual resource in the live broadcast frame based on the resource release data.

The server provided by the embodiment of the specification can send a live broadcast picture of a target live broadcast room to the terminal device, the live broadcast picture includes a video stream of a target cloud game and is sent to the terminal device, so that the terminal device displays the live broadcast picture to a user, the user can directly interact with a target virtual resource in the video stream, such as a preset launching resource of an advertisement and the like, and after the user triggers the target virtual resource in the video stream, the server can receive and respond to the triggering operation, acquire resource launching information corresponding to the target virtual resource, and send the resource launching information to the terminal device, so that the terminal device can display a launching page corresponding to the target virtual resource for the user based on the resource launching information. Therefore, when the released resources such as the advertisements are released in the cloud game, the user can be supported to perform direct interactive operations such as clicking and the like on the released resources such as the advertisements released in the cloud game displayed on the terminal device side, the interactive experience of the user on the released resources such as the advertisements is improved, and the conversion rate of the released resources such as the advertisements released in the cloud game can be effectively improved.

Optionally, in an embodiment, before the operation receiving module 920 receives a triggering operation of the user on at least one target virtual resource in the video stream, the server further includes:

and the opening module is used for opening the interaction authority of the target virtual resource to the user.

The server 900 can implement the method in the embodiment of the method in fig. 6, which may specifically refer to the live broadcast interaction method in the embodiment shown in fig. 6 and is not described again.

Fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Referring to fig. 10, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 10, but this does not indicate only one bus or one type of bus.

And the memory is used for storing programs. In particular, the program may include program code comprising computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.

The processor reads the corresponding computer program from the nonvolatile memory to the memory and then runs the computer program to form the live broadcast interaction device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:

The electronic device provided in this specification can receive and display a live broadcast frame of a target live broadcast room, where the live broadcast frame includes a video stream of a target cloud game, so that a user can directly interact with a target virtual resource, that is, a preset launch resource, in the video stream of the target cloud game, that is, after the user performs a trigger operation on the target virtual resource in the video stream, the trigger operation can be directly sent to a server, so that the server responds to the trigger operation, obtains resource launch information corresponding to the target virtual resource, and displays a launch page corresponding to the target virtual resource for the user in the live broadcast frame based on the resource launch information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

The method performed by the live interactive device disclosed in the embodiments of fig. 1 to fig. 4 in this specification can be applied to a processor, or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present specification may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present specification may be embodied directly in a hardware decoding processor, or in a combination of hardware and software modules in the decoding processor. The software modules may be located in ram, flash, rom, prom, or eprom, registers, etc. as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the methods in fig. 1 to fig. 4, and implement the functions of the live broadcast interaction apparatus in the embodiments shown in fig. 1 to fig. 4, which are not described herein again in this specification.

Embodiments of the present specification also provide a computer-readable storage medium storing one or more programs, the one or more programs including instructions, which when executed by a portable electronic device including a plurality of application programs, enable the portable electronic device to perform the method of the embodiments shown in fig. 1-4, and are specifically configured to:

The computer-readable storage medium provided in the embodiment of the present specification can receive and display a live broadcast frame of a target live broadcast room, where the live broadcast frame includes a video stream of a target cloud game, so that a user can directly interact with a target virtual resource, that is, a preset launch resource, in the video stream of the target cloud game, that is, after the user performs a trigger operation on the target virtual resource in the video stream, the user can directly send the trigger operation to a server, so that the server responds to the trigger operation, obtains resource launch information corresponding to the target virtual resource, and displays a launch page corresponding to the target virtual resource for the user in the live broadcast frame based on the resource launch information. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Fig. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Referring to fig. 11, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 11, but that does not indicate only one bus or one type of bus.

The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the launching device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:

The electronic device provided by the embodiment of the specification can receive the release information of the preset release resource input by a release user on a release configuration page; and displaying the preset launched resources in the video stream of the target cloud game based on the launched information of the preset launched resources so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

The method performed by the delivering apparatus according to the embodiment shown in fig. 5 of the present specification can be implemented in or by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or by instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present specification may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present specification may be embodied directly in a hardware decoding processor, or in a combination of hardware and software modules in the decoding processor. The software modules may be located in ram, flash, rom, prom, or eprom, registers, etc. as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the method shown in fig. 5, and implement the functions of the delivery apparatus in the embodiment shown in fig. 5, which are not described herein again in this specification.

Embodiments of the present specification also provide a computer-readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a portable electronic device comprising a plurality of application programs, enable the portable electronic device to perform the method of the embodiment shown in fig. 4, and in particular to perform the following operations:

The computer-readable storage medium provided in the embodiments of the present specification can receive delivery information of a preset delivery resource, which is input by a delivery user on a delivery configuration page; and displaying the preset launched resources in the video stream of the target cloud game based on the launched information of the preset launched resources so that the preset launched resources are triggered to display a corresponding launched page in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room. Therefore, when preset launching resources such as advertisements are launched in the cloud game, direct interactive operations such as clicking and the like between the user and the launching resources launched in the cloud game can be supported, the interactive experience of the user on the launching resources is improved, and the conversion rate of the launching resources such as the advertisements launched in the cloud game can be effectively improved.

Fig. 12 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Referring to fig. 12, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 12, but that does not indicate only one bus or one type of bus.

The electronic device provided in this specification embodiment can send a live broadcast frame of a target live broadcast room to a terminal device, where the live broadcast frame includes a video stream of a target cloud game and is sent to the terminal device, so that the terminal device displays the live broadcast frame to a user, and the user can directly interact with a target virtual resource in the video stream, such as a preset delivery resource of an advertisement, and after the user triggers the target virtual resource in the video stream, the electronic device can receive and respond to the trigger operation, obtain resource delivery information corresponding to the target virtual resource, and send the resource delivery information to the terminal device, so that the terminal device can display a delivery page corresponding to the target virtual resource for the user based on the resource delivery information. Therefore, when the released resources such as the advertisements are released in the cloud game, the user can be supported to perform direct interactive operations such as clicking and the like on the released resources such as the advertisements released in the cloud game displayed on the terminal device side, the interactive experience of the user on the released resources such as the advertisements is improved, and the conversion rate of the released resources such as the advertisements released in the cloud game can be effectively improved.

The method performed by the live interactive device disclosed in the embodiment shown in fig. 5 in this specification can be applied to a processor, or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present specification may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present specification may be embodied directly in a hardware decoding processor, or in a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the method in fig. 6, and implement the functions of the live broadcast interaction apparatus in the embodiment shown in fig. 6, which are not described herein again in this specification.

This specification embodiment also proposes a computer-readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a portable electronic device comprising a plurality of application programs, are capable of causing the portable electronic device to perform the method of the embodiment shown in fig. 6, and in particular to perform the following operations:

The computer-readable storage medium provided in this specification can send a live broadcast frame of a target live broadcast room to a terminal device, where the live broadcast frame includes a video stream of a target cloud game and is sent to the terminal device, so that the terminal device displays the live broadcast frame to a user, the user can directly interact with a target virtual resource in the video stream, such as a preset launching resource, such as an advertisement, and after the user triggers the target virtual resource in the video stream, the user can receive and respond to the trigger operation, obtain resource launching information corresponding to the target virtual resource, and send the resource launching information to the terminal device, so that the terminal device can display a launching page corresponding to the target virtual resource for the user based on the resource launching information. Therefore, when the released resources such as the advertisements are released in the cloud game, the user can be supported to perform direct interactive operations such as clicking and the like on the released resources such as the advertisements released in the cloud game displayed on the terminal device side, the interactive experience of the user on the released resources such as the advertisements is improved, and the conversion rate of the released resources such as the advertisements released in the cloud game can be effectively improved.

Of course, besides the software implementation, the electronic device in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, and the like, that is, the execution subject of the following processing flow is not limited to each logic unit, and may also be hardware or logic devices.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

In short, the above description is only a preferred embodiment of the present disclosure, and is not intended to limit the scope of the present disclosure. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present specification shall be included in the protection scope of the present specification.

The systems, apparatuses, modules or units described in the above embodiments may be specifically implemented by a computer chip or an entity, or implemented by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

Claims

1. A live interaction method, comprising:

2. The method of claim 1, wherein displaying a drop page corresponding to the target virtual resource in the live view based on the resource drop data comprises:

displaying a launching page corresponding to the target virtual resource on the picture of the target cloud game in the live broadcast picture based on the resource launching data; or alternatively

3. The method according to claim 1, when the number of the target virtual resources is multiple, receiving the resource placement data corresponding to the target virtual resources, and displaying a placement page corresponding to the target virtual resources in the live view based on the resource placement data, comprising:

displaying a plurality of release pages corresponding to the target virtual resources in the live broadcast picture based on the resource release data; alternatively, the first and second liquid crystal display panels may be,

displaying a plurality of release pages corresponding to the target virtual resources in a floating manner in the live broadcast picture based on the plurality of resource release data; alternatively, the first and second electrodes may be,

4. The method of claim 1, wherein sending a trigger operation to a cloud game server of the target cloud game in response to the trigger operation by a user on at least one target virtual resource in the video stream comprises:

5. The method of claim 1, the target virtual resource comprising a virtual prop in the target cloud game, the resource placement data comprising data for an interaction page associated with the virtual prop; the receiving the resource delivery data corresponding to the target virtual resource and displaying a delivery page corresponding to the target virtual resource in the live broadcast picture based on the resource delivery data includes:

receiving data of the interactive page associated with the virtual prop;

6. The method of claim 5, wherein the data of the interaction page comprises data of a virtual character of the user in the target cloud game; the interaction page comprises the virtual character and the virtual prop interaction control; after the interactive page is displayed in the preset area of the live broadcast picture based on the interactive page data, the method further comprises the following steps:

7. The method of claim 1, wherein the resource placement data comprises data of an associated page of an object to be placed corresponding to the target virtual resource; the receiving the resource release data corresponding to the target virtual resource and displaying a release page corresponding to the target virtual resource in the live broadcast picture based on the resource release data include:

receiving data of the associated page of the object to be launched;

8. The method of claim 1, wherein responding to a user trigger action on at least one target virtual resource in the video stream comprises:

responding to a user's trigger operation on the at least one target virtual resource shown in the video stream; or alternatively

9. A method of delivery, comprising:

10. The method of claim 9, after the preset impression resources are presented in a video stream of a target cloud game, the method further comprising:

acquiring interaction information of a user and the preset release resource in the target live broadcast room;

optimizing the release information of the preset release resources in the video stream of the target cloud game based on the interaction information;

11. The method of claim 9, wherein the placement information of the preset placement resource comprises at least one of:

wherein the releasing mode comprises at least one of the following modes:

12. A live broadcast interaction method is applied to a server and comprises the following steps:

13. The method of claim 12, wherein prior to receiving the user-triggered action on the at least one target virtual resource in the video stream, the method further comprises:

14. A live interaction device, comprising:

15. A delivery device, comprising:

and the resource launching module is used for displaying the preset launched resources in the video stream of the target cloud game based on launching information of the preset launched resources so as to enable the preset launched resources to be triggered to display corresponding launched pages in the video stream of the target cloud game, wherein the video stream of the target cloud game is displayed in a live broadcast picture of a target live broadcast room.

16. A server, comprising:

the picture sending module is used for sending a live picture of a target live broadcast room to terminal equipment so that the terminal equipment can display the live picture to a user, and the live picture comprises a video stream of a target cloud game;

17. An electronic device, comprising:

a processor; and

18. A computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

19. An electronic device, comprising:

a processor; and

20. A computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

21. An electronic device, comprising:

a processor; and

receiving a trigger operation of a user on at least one target virtual resource in the video stream, and acquiring resource delivery data corresponding to the target virtual resource in response to the trigger operation; the target virtual resource is a preset release resource;

22. A computer readable storage medium storing one or more programs that, when executed by an electronic device that includes a plurality of application programs, cause the electronic device to: