CN114827251B - Subscription page pushing method and device - Google Patents

Subscription page pushing method and device Download PDF

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Publication number
CN114827251B
CN114827251B CN202210333624.XA CN202210333624A CN114827251B CN 114827251 B CN114827251 B CN 114827251B CN 202210333624 A CN202210333624 A CN 202210333624A CN 114827251 B CN114827251 B CN 114827251B
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subscription
user
preset
historical
recommendation
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CN114827251A (en
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王旭
韩丰磊
倪小钦
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Lazas Network Technology Shanghai Co Ltd
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Lazas Network Technology Shanghai Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/382—Payment protocols; Details thereof insuring higher security of transaction
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G06Q20/405—Establishing or using transaction specific rules

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  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
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  • Strategic Management (AREA)
  • Computer Security & Cryptography (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application discloses a subscription page pushing method and device, and relates to the technical field of communication. The method comprises the following steps: when a user finishes order payment operation, acquiring historical subscription information corresponding to the user and fatigue degree information recommended by the user for subscription; based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not; and if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user. The application can improve the signing efficiency and the signing success rate of the non-secret payment.

Description

Subscription page pushing method and device
Technical Field
The application relates to the technical field of communication, in particular to a subscription page pushing method and device.
Background
The secret payment-free payment is a common payment mode, the secret payment-free payment can be completed without passwords and consumer signatures, and compared with the common secret payment-free payment mode, the secret payment-free mode interaction flow is shorter, the experience of a user is better, but on the premise of secret payment-free, a secret deduction-free agreement is required to be signed by a payment mechanism, the user and a merchant.
At present, in the signing process of the secret payment-free, a user is usually required to actively find a signing entrance provided by a merchant to initiate signing, and then a third party payment mechanism is pulled up to complete signing on an authorized signing page. However, since the subscription entrance provided by the merchant is often hidden deeply, the user needs to go through a longer operation path to initiate subscription, and such a long operation path can make the subscription process more complicated, so that the subscription efficiency of the user is lower.
Disclosure of Invention
In view of the above, the application provides a subscription page pushing method and device, which mainly aims to improve the subscription efficiency and the subscription success rate of the non-secret payment.
According to one aspect of the present application, there is provided a subscription page pushing method, including:
when a user finishes order payment operation, acquiring historical subscription information corresponding to the user and fatigue degree information recommended by the user for subscription;
based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not;
And if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user.
Optionally, the preset subscription recommendation condition includes a first subscription recommendation condition, and the determining, based on the historical subscription information and the fatigue information, whether the user meets the preset subscription recommendation condition includes:
Judging whether the user has a secret payment-free offer record or not according to the historical subscription information;
if the user has the offer record, judging whether the fatigue degree information meets the first subscription recommendation condition;
if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
And if the fatigue degree information meets the first subscription recommendation condition, generating and displaying a subscription page free of secret payment.
Optionally, the preset subscription recommendation condition further includes a second subscription recommendation condition, and after the determining, according to the historical subscription information, whether the user has a secret payment-free offer record, the method further includes:
If the user does not have the offer record, judging whether the fatigue degree information meets the second subscription recommendation condition;
if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment.
Optionally, the fatigue information includes a historical subscription recommendation time and a historical subscription recommendation number corresponding to the user, and the determining whether the fatigue information meets the first subscription recommendation condition includes:
Judging whether the time length of the historical signing recommendation time from the current time is longer than a first preset time length or not, and whether the historical signing recommendation times are smaller than a first preset times or not;
if the fatigue degree information meets the first subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
if the duration is greater than the first preset duration and the historical signing recommendation times are less than the first preset times, generating and displaying a signing page free of secret payment.
Optionally, the method further comprises:
if the duration is less than or equal to the first preset duration or the historical subscription recommendation number is greater than or equal to the first preset number, subscription is not recommended to the user.
Optionally, the fatigue information includes a historical subscription recommendation time and a historical subscription recommendation number corresponding to the user, and the determining whether the fatigue information meets the second subscription recommendation condition includes:
judging whether the historical signing recommended times are larger than a second preset times or not;
if the historical subscription recommended times are greater than the second preset times, judging whether the time length of the historical subscription recommended time from the current time is greater than a second preset time length or not;
if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the duration is longer than the second preset duration, generating and displaying a subscription page free of secret payment.
Optionally, the method further comprises:
if the duration is less than or equal to the second preset duration, not recommending subscription to the user.
Optionally, after the determining whether the historical subscription recommended number of times is greater than a second preset number of times, the method further includes:
If the historical subscription recommended times are smaller than or equal to the second preset times, judging whether the duration of the historical subscription recommended time from the current time is longer than a third preset duration, wherein the third preset duration is smaller than the second preset duration;
if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the duration is longer than the third preset duration, generating and displaying a subscription page free of secret payment.
Optionally, the method further comprises:
If the duration is less than or equal to the third preset duration, not recommending subscription to the user.
Optionally, the generating and displaying a subscription page free of payment so as to recommend subscription to the user includes:
And generating the contract signing floating layer page free of the close payment in the payment result page corresponding to the order, and displaying the contract signing floating layer page to the user.
According to another aspect of the present application, there is provided a subscription page pushing device, including:
The acquisition unit is used for acquiring historical subscription information corresponding to the user and fatigue degree information recommended by the user for subscription when the user finishes order payment operation;
A determining unit configured to determine, based on the historical subscription information and the fatigue information, whether the user satisfies a preset subscription recommendation condition;
And the display unit is used for generating and displaying a contract signing page free of secret payment if the user meets the preset contract signing recommendation condition so as to recommend contract signing to the user.
Optionally, the preset subscription recommendation condition includes a first subscription recommendation condition, and the determining unit includes: a first decision module and a second decision module,
The first judging module is used for judging whether the user has a secret payment-free offer record according to the historical subscription information;
the second judging module is used for judging whether the fatigue degree information meets the first subscription recommendation condition if the user has the offer record;
The display unit is specifically configured to generate and display a subscription page free of dense payment if the fatigue information meets the first subscription recommendation condition.
Optionally, the preset subscription recommendation condition further includes a second subscription recommendation condition, and the determining unit further includes: a third decision module is provided for determining, based on the first decision module,
The third judging module is configured to judge whether the fatigue information meets the second subscription recommendation condition if the user does not have the offer record;
The display unit is further specifically configured to generate and display a subscription page without dense payment if the fatigue information meets the second subscription recommendation condition.
Optionally, the fatigue degree information includes historical subscription recommendation time and historical subscription recommendation times corresponding to the user,
The second judging module is specifically configured to judge whether a duration of the historical subscription recommended time from the current time is longer than a first preset duration, and whether the historical subscription recommended frequency is smaller than the first preset frequency;
the display unit is further specifically configured to generate and display a subscription page without dense payment if the duration is greater than the first preset duration and the historical subscription recommendation number is less than the first preset number.
Optionally, the display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the first preset duration, or the historical subscription recommendation number is greater than or equal to the first preset number.
Optionally, the fatigue degree information includes historical subscription recommendation time and historical subscription recommendation times corresponding to the user,
The third judging module is specifically configured to judge whether the historical subscription recommended number is greater than a second preset number; if the historical subscription recommended times are greater than the second preset times, judging whether the time length of the historical subscription recommended time from the current time is greater than a second preset time length or not;
The display unit is further specifically configured to generate and display a subscription page free of secret payment if the duration is greater than the second preset duration.
Optionally, the display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the second preset duration.
Optionally, the third determining module is further specifically configured to determine whether a duration of the historical subscription recommended time from the current time is greater than a third preset duration if the historical subscription recommended time is less than or equal to the second preset time, where the third preset duration is less than the second preset duration;
The display unit is further specifically configured to generate and display a subscription page without dense payment if the time period is longer than the third preset time period.
Optionally, the display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the third preset duration.
Optionally, the display unit is further specifically configured to generate the subscription floating layer page free of dense payment in a payment result page corresponding to the order, and display the subscription floating layer page to the user.
According to still another aspect of the present application, there is provided a storage medium having stored thereon a computer program which, when executed by a processor, implements the subscription page pushing method described above.
According to still another aspect of the present application, there is provided a computer device including a storage medium, a processor, and a computer program stored on the storage medium and executable on the processor, the processor implementing the subscription page pushing method described above when executing the computer program.
By means of the technical scheme, compared with the mode that a user actively finds a signing entry provided by a merchant to initiate signing at present, the signing page pushing method and device provided by the application can acquire historical signing information corresponding to the user and fatigue degree information recommended by the user for signing when the user finishes order payment operation; based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not; and if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user. Therefore, under the condition that the user meets subscription recommendation, the subscription page without dense payment is pushed to the user, the user can be prevented from needing to go through a longer operation path to find a subscription entrance, the subscription flow can be simplified, the subscription efficiency and the subscription success rate without dense payment are improved, meanwhile, the subscription page can be pushed to the user at a proper time by combining the fatigue degree information and the historical subscription information of the user for subscription recommendation, interference to the user can be avoided, the dislike of the user is not caused, and in addition, the pushing of the subscription page is the last link in the payment flow, and normal payment of the user is not blocked.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:
fig. 1 shows a flow diagram of a subscription page pushing method according to an embodiment of the present application;
fig. 2 is a schematic flow chart of another subscription page pushing method according to an embodiment of the present application;
Fig. 3 shows a schematic diagram of a subscription floating layer page free of dense payment according to an embodiment of the present application;
Fig. 4 is a schematic flow chart of another subscription page pushing method according to an embodiment of the present application;
fig. 5 shows a schematic structural diagram of a subscription page pushing device according to an embodiment of the present application;
Fig. 6 is a schematic structural diagram of another subscription page pushing device according to an embodiment of the present application;
fig. 7 shows a schematic physical structure of a computer device according to an embodiment of the present invention.
Detailed Description
The application will be described in detail hereinafter with reference to the drawings in conjunction with embodiments. It should be noted that, without conflict, the embodiments of the present application and features of the embodiments may be combined with each other.
In order to solve the problems that in the prior art, a user is required to actively find a secret payment-free subscription entrance provided by a merchant, so that subscription efficiency is reduced and subscription success rate is influenced. The embodiment provides a subscription page pushing method, as shown in fig. 1, including:
And step 101, when a user finishes order payment operation, acquiring historical subscription information corresponding to the user and fatigue degree information recommended by the user for subscription.
The historical subscription information comprises whether a user signs up for the free-secret payment, whether the user has a contract release record (whether the free-secret payment is closed), subscription time, contract release time and the like, wherein the fatigue degree information of the user for subscription recommendation comprises historical subscription recommendation time and historical subscription recommendation times, the historical subscription recommendation time refers to the time of recommending the subscription to the user for the time closest to the current time, the historical subscription recommendation times refer to the times of recommending the subscription to the user in a period of time, the historical subscription recommendation times refer to the times of recommending the subscription to the user from the last time of the user to the current period of time, and the historical subscription recommendation times refer to all times of recommending the subscription to the user for the user not having the free-secret payment.
The embodiment of the invention is mainly suitable for the scene of actively pushing the subscription page to the user when the user finishes the payment operation. The execution main body of the embodiment of the invention is a device and equipment capable of pushing subscription to a user, and the device and the equipment can be specifically arranged at the side of a client or the side of a server.
For the embodiment of the invention, when the user purchases the commodity at the client, the user can enter a commodity purchasing page, purchase the commodity additionally, submit an order and select a corresponding payment mode to finish payment. When a user finishes paying, the client can detect whether the user has signed up for the non-secret payment, and if the user has signed up for the non-secret payment, the client does not recommend the non-secret payment to the user; if the user does not sign up for the secret payment, historical sign up information of the user and fatigue degree information recommended by the user for sign up need to be obtained.
Specifically, by inquiring past subscription conditions and contract release conditions of the user, historical subscription information corresponding to the user can be obtained, including whether the user has subscribed, whether the user has contract release records, contract release time and the like, and meanwhile, by inquiring past subscription conditions recommended to the user, historical subscription recommendation time and historical subscription recommendation times corresponding to the user, namely fatigue degree information of the user for subscription recommendation, can be determined, the historical subscription recommendation time and the historical subscription recommendation times can reflect the fatigue degree of the user for subscription recommendation, the closer the subscription recommendation time is to the current time, or the higher the historical subscription recommendation times are, the higher the fatigue degree of the user for subscription recommendation is, if the user is recommended to the user at the moment, the user is likely to be disturbed, and the user is caused to be disfelt; in contrast, the longer the subscription recommendation time is from the current time, the lower the historical subscription recommendation times are, which means that the fatigue degree of the user on subscription recommendation is lower, if the user is recommended to sign up at the moment, the user is not disturbed, the user is not disliked, and the success of the countersignature is likely.
Therefore, the embodiment of the invention not only can actively push the subscription page to the user and improve the subscription efficiency and the subscription success rate of the non-secret payment, but also can push the subscription to the user at a proper time by combining the historical subscription information of the user and the fatigue degree information recommended by the user for subscription, thereby avoiding disturbing the user and causing the user to feel bad.
Step 102, based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions.
The preset subscription recommendation conditions comprise a first subscription recommendation condition and a second subscription recommendation condition, and the first subscription recommendation condition and the second subscription recommendation condition can be set according to actual requirements.
In order to avoid disturbing a user and causing user dislike when signing recommendation, the embodiment of the invention comprehensively considers the historical signing information of the user and the fatigue degree information of the user for signing recommendation, and if the user currently meets the preset signing recommendation condition, signing recommendation is carried out on the user; if the user does not meet the preset subscription recommendation condition, the user is not subjected to subscription recommendation at present so as not to cause user dislike.
For the embodiment of the invention, in order to further improve the control precision of subscription recommendation, the subscription recommendation conditions under different conditions are different. Specifically, firstly, judging whether a user has a contract release record free of dense payment according to historical subscription information, if the user has the contract release record, judging whether fatigue degree information of the user for subscription recommendation meets a first subscription recommendation condition, wherein the first subscription recommendation condition is more severe than a second subscription recommendation condition, and recommending subscription to the user when the user meets the first subscription recommendation condition; if the user does not have the offer record, whether the fatigue degree information of the user recommended to the subscription meets the second subscription recommendation condition or not needs to be judged, and when the user meets the second subscription recommendation condition, the subscription is recommended to the user. Specific procedures for whether the user satisfies the first subscription recommendation condition and the second subscription recommendation condition are detailed in steps 203-206.
And step 103, if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user.
For the embodiment of the present invention, when generating and displaying the subscription page, step 103 specifically includes: and generating the contract signing floating layer page free of the close payment in the payment result page corresponding to the order, and displaying the contract signing floating layer page to the user. Specifically, if the user is judged to meet the preset subscription recommendation condition after the user finishes the payment operation, a subscription floating layer page free of dense payment is popped up on a payment result page, and the user can select to finish the free dense subscription through the subscription floating layer page and can skip the subscription.
It should be noted that, the above process may be directly executed in the client, or the client may return the collected historical subscription information and the fatigue degree information of the user for subscription recommendation to the server, and the server determines whether the user meets the subscription condition, and feeds back the determination result to the client, if the client determines that the feedback result is that the user meets the preset subscription recommendation condition, the user generates a subscription floating layer page on the payment result page.
Compared with the prior art that a user actively finds a subscription entrance provided by a merchant to initiate subscription, the subscription page pushing method provided by the embodiment of the application can acquire historical subscription information corresponding to the user and fatigue information recommended by the user for subscription when the user finishes order payment operation; based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not; and if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user. Therefore, under the condition that the user meets subscription recommendation, the subscription page without dense payment is pushed to the user, the user can be prevented from needing to go through a longer operation path to find a subscription entrance, the subscription flow can be simplified, the subscription efficiency and the subscription success rate without dense payment are improved, meanwhile, the subscription page can be pushed to the user at a proper time by combining the fatigue degree information and the historical subscription information of the user for subscription recommendation, interference to the user can be avoided, the dislike of the user is not caused, and in addition, the pushing of the subscription page is the last link in the payment flow, and normal payment of the user is not blocked.
Further, as a refinement and extension of the specific implementation manner of the foregoing embodiment, another subscription page pushing method is provided, as shown in fig. 2, where the method includes:
step 201, when a user completes an order payment operation, historical subscription information corresponding to the user and fatigue information recommended by the user for subscription are obtained.
For the embodiment of the present invention, the specific process of obtaining the historical subscription information of the user and the fatigue degree information recommended by the user for subscription is the same as step 101, and will not be described here again.
And 202, judging whether a secret payment-free offer record exists for the user according to the historical subscription information.
For the embodiment of the invention, if the user has a contract release condition, the historical subscription information can contain the contract release record and the contract release time of the user, so that whether the user has the contract release record can be judged by inquiring the historical subscription information of the user, and if the user has the contract release record, a more severe condition (a first subscription recommendation condition) is adopted to judge whether the user is suitable for pushing the contract at present; if the user does not have a offer record, a slightly relaxed condition (second subscription condition) is used to determine whether it is currently appropriate to push a subscription to the user.
And 203, if the user has the offer record, judging whether the fatigue degree information meets the first subscription recommendation condition.
The fatigue degree information comprises historical subscription recommendation time and historical subscription recommendation times corresponding to the user. For the embodiment of the present invention, in order to determine whether the fatigue information recommended by the user for the subscription meets the first subscription recommendation condition, step 203 specifically includes: and judging whether the time length of the historical subscription recommended time from the current time is longer than a first preset time length or not, and whether the historical subscription recommended times are smaller than the first preset times or not. The first preset duration and the first preset times can be set according to actual needs.
For example, the first preset duration is set to 30 days, the first preset times are set to 3 times, and after determining that the user has a offer record, whether the duration of the historical subscription recommended time from the current time is greater than 30 days or not is determined, and whether the historical subscription recommended times are less than 3 times or not is determined.
And 204, if the fatigue degree information meets the first subscription recommendation condition, generating and displaying a subscription page free of secret payment.
In a specific application scenario, step 204 specifically includes: if the duration is longer than the first preset duration and the historical signing recommendation times are smaller than the first preset times, generating and displaying a signing page free of secret payment; if the duration is less than or equal to the first preset duration or the historical subscription recommendation number is greater than or equal to the first preset number, subscription is not recommended to the user.
In the example immediately above, if the duration of the historical subscription recommended time from the current time is greater than 30 days and the number of times of historical subscription recommended by the user is less than 3, determining that the user currently meets the first subscription recommended condition, and generating the subscription floating layer page free of dense payment in the payment result page corresponding to the order; if the time length of the historical signing recommendation time from the current time is less than or equal to 30 days or the number of times of historical signing recommendation corresponding to the user is greater than or equal to 3, determining that the user does not meet the first signing recommendation condition currently and does not recommend signing to the user. The subscription floating layer page free of the secret payment is shown in fig. 3, and the user can skip the floating layer page and can sign the secret payment free through the floating layer page.
Step 205, if the user does not have the offer record, determining whether the fatigue degree information meets the second subscription recommendation condition.
For the embodiment of the present invention, in order to determine whether the fatigue information recommended by the user for the subscription meets the second subscription recommendation condition when the user does not have the offer record, step 205 specifically includes: judging whether the historical signing recommended times are larger than a second preset times or not; if the historical signing recommendation times are greater than the second preset times, judging whether the time length of the historical signing recommendation time from the current time is greater than a second preset time length, and if the time length is greater than the second preset time length, generating and displaying a signing page free of secret payment; if the duration is less than or equal to the second preset duration, not recommending subscription to the user. The second preset times and the second preset time period can be set according to actual requirements.
For example, the second preset time is 3 times, the second preset time length is 30 days, when the user does not have a resolution record, whether the historical subscription recommendation time is more than 3 times is firstly determined, if the historical subscription recommendation time is more than 3 times, whether the time length of the historical subscription recommendation time from the current time is more than 30 days is determined, if the time length of the historical subscription recommendation time from the current time is more than 30 days, the user is determined to currently meet the second subscription recommendation condition, and the secret payment-free subscription floating layer page is generated in a payment result page corresponding to the order; if the time length of the historical signing recommendation time from the current time is less than or equal to 30 days, determining that the user does not meet the second signing recommendation condition currently, and recommending no signing to the user currently.
And 206, if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment.
In a specific application scene, if the historical subscription recommended time is smaller than or equal to the second preset time, judging whether the duration of the historical subscription recommended time from the current time is longer than a third preset duration, wherein the third preset duration is smaller than the second preset duration; and if the duration is longer than the third preset duration, generating and displaying a subscription page free of secret payment. If the duration is less than or equal to the third preset duration, not recommending subscription to the user. The second preset duration and the third preset duration can be set according to actual requirements, but in the setting process, in order to ensure the recommendation accuracy of the subscription page, the third preset duration needs to be smaller than the second preset duration.
For example, setting the third preset duration to be 7 days, if the historical signing recommendation frequency of the user is 2 times and is smaller than the second preset frequency for 3 times, judging whether the current time of the historical signing recommendation time is greater than 7 days, and if the current time of the historical signing recommendation time is greater than 7 days, generating the signing floating layer page free of dense payment in a payment result page corresponding to the order; if the historical subscription recommended time is less than or equal to 7 days from the current time, no subscription is recommended to the user. Therefore, the historical subscription information of the user and the fatigue degree information of the user for subscription recommendation can be combined, and the user can be recommended in a subscription manner at a proper time, so that the user is prevented from being disturbed, and the user is prevented from being disliked.
In order to clear the specific implementation process of the scheme, the process of pushing the subscription page to the user by combining the historical subscription information of the user and the fatigue degree information of the user for subscription recommendation is generally described below.
As shown in fig. 4, after the user completes the payment operation, it is first detected whether the user has signed up for the non-secret payment, and if the user has signed up for the non-secret payment, the subscription is not recommended to the user; if the user does not sign up for the secret free payment, judging whether a contract release record exists in the historical subscription information of the user (whether the secret free payment is closed or not), if the contract release record exists, judging whether the historical subscription recommendation time is less than 3 times and the time length of the historical subscription recommendation time from the current time exceeds 30 days, and if the historical subscription recommendation time of the user is less than 3 times and the time length of the historical subscription recommendation time from the current time exceeds 30 days, generating and displaying a secret free payment subscription recommendation page to the user; if the historical subscription recommendation times of the user are more than or equal to 3 times, or the time length of the historical subscription recommendation time from the current time is not longer than 30 days, the subscription is not recommended to the user.
Further, if the historical subscription information of the user does not have a resolution record (aiming at the user who does not open the secret payment), firstly judging whether the historical subscription recommendation number of the user is more than 3 times, if the historical subscription recommendation number is more than 3 times, continuously judging whether the time length of the historical subscription recommendation time from the current time exceeds 30 days, and if the time length exceeds 30 days, generating and displaying a secret payment-free subscription recommendation page to the user; if it is not more than 30 days, no subscription is recommended to the user. Further, if the historical signing recommendation times are smaller than or equal to 3 times, judging whether the time length of the historical signing recommendation time from the current time exceeds 7 days, and if so, generating and displaying a signing recommendation page free of secret payment to a user; if 7 days are not exceeded, no subscription is recommended to the user.
Compared with the prior art that a user actively finds a subscription entrance provided by a merchant to initiate subscription, the subscription page pushing method provided by the embodiment of the application can acquire historical subscription information corresponding to the user and fatigue information recommended by the user for subscription when the user finishes order payment operation; based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not; and if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user. Therefore, under the condition that the user meets subscription recommendation, the subscription page without dense payment is pushed to the user, the user can be prevented from needing to go through a longer operation path to find a subscription entrance, the subscription flow can be simplified, the subscription efficiency and the subscription success rate without dense payment are improved, meanwhile, the subscription page can be pushed to the user at a proper time by combining the fatigue degree information and the historical subscription information of the user for subscription recommendation, interference to the user can be avoided, the dislike of the user is not caused, and in addition, the pushing of the subscription page is the last link in the payment flow, and normal payment of the user is not blocked.
Further, as a specific implementation of the method shown in fig. 1 and fig. 2, this embodiment provides a subscription page pushing device, as shown in fig. 5, including: an acquisition unit 31, a determination unit 32, and a presentation unit 33.
The obtaining unit 31 may be configured to obtain, when a user completes an order payment operation, historical subscription information corresponding to the user, and fatigue information recommended by the user for subscription.
The determining unit 32 may be configured to determine, based on the historical subscription information and the fatigue information, whether the user meets a preset subscription recommendation condition.
The display unit 33 may be configured to generate and display a subscription page without payment if the user meets the preset subscription recommendation condition, so as to recommend subscription to the user.
In a specific application scenario, the preset subscription recommendation condition includes a first subscription recommendation condition, as shown in fig. 6, and the determining unit 32 includes: a first decision module 321 and a second decision module 322.
The first determining module 321 may be configured to determine, according to the historical subscription information, whether a offer record of the private payment exists in the user.
The second determining module 322 may be configured to determine whether the fatigue information meets the first subscription recommendation condition if the user has the offer record.
The display unit 33 may be specifically configured to generate and display a subscription page without dense payment if the fatigue degree information meets the first subscription recommendation condition.
In a specific application scenario, the preset subscription recommendation condition further includes a second subscription recommendation condition, and the determining unit 32 further includes: a third decision block 323.
The third determining module 323 may be configured to determine whether the fatigue information meets the second subscription recommendation condition if the user does not have the offer record.
The display unit 33 may be further specifically configured to generate and display a subscription page without dense payment if the fatigue degree information meets the second subscription recommendation condition.
In a specific application scenario, the fatigue information includes a historical subscription recommendation time and a historical subscription recommendation number corresponding to the user, and the second determining module 322 may be specifically configured to determine whether a duration of the historical subscription recommendation time from the current time is greater than a first preset duration, and whether the historical subscription recommendation number is less than the first preset number.
The display unit 33 may be further specifically configured to generate and display a subscription page without dense payment if the duration is greater than the first preset duration and the historical subscription recommendation number is less than the first preset number.
In a specific application scenario, the display unit 33 may be further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the first preset duration, or the historical subscription recommendation number is greater than or equal to the first preset number.
In a specific application scenario, the fatigue information includes a historical subscription recommendation time and a historical subscription recommendation number corresponding to the user, and the third determining module 323 may be specifically configured to determine whether the historical subscription recommendation number is greater than a second preset number; if the historical subscription recommended times are greater than the second preset times, judging whether the time length of the historical subscription recommended time from the current time is greater than a second preset time length.
The display unit 33 may be further specifically configured to generate and display a subscription page without payment if the duration is greater than the second preset duration.
In a specific application scenario, the display unit 33 may be further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the second preset duration.
In a specific application scenario, the third determining module 323 may be further specifically configured to determine whether a duration of the historical subscription recommended time from the current time is greater than a third preset duration if the historical subscription recommended time is less than or equal to the second preset time, where the third preset duration is less than the second preset duration.
The display unit 33 may be further specifically configured to generate and display a subscription page without payment if the duration is greater than the third preset duration.
In a specific application scenario, the display unit 33 may be further specifically configured to generate the private payment-free subscription floating layer page in a payment result page corresponding to the order, and display the subscription floating layer page to the user.
It should be noted that, other corresponding descriptions of each functional unit related to the subscription page pushing device provided in this embodiment may refer to corresponding descriptions in fig. 1 and fig. 2, and are not described herein again.
Based on the above methods shown in fig. 1 and fig. 2, correspondingly, the embodiment of the present application further provides a storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the subscription page pushing method shown in fig. 1 and fig. 2.
Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.), and includes several instructions for causing a computer device (may be a personal computer, a server, or a network device, etc.) to execute the method of each implementation scenario of the present application.
Based on the methods shown in fig. 1 and fig. 2 and the virtual device embodiments shown in fig. 5 and fig. 6, in order to achieve the above objects, an embodiment of the present application further provides a computer device, as shown in fig. 7, including a storage medium and a processor; a storage medium storing a computer program; and the processor is used for executing the computer program to realize the subscription page pushing method shown in the figures 1 and 2.
Optionally, the entity devices may also include a user interface, a network interface, a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WI-FI module, and so on. The user interface may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), etc., and the optional user interface may also include a USB interface, a card reader interface, etc. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), etc.
It will be appreciated by those skilled in the art that the architecture of a client device provided in this embodiment is not limiting of such a physical device, and may include more or fewer components, or may combine certain components, or may be a different arrangement of components.
The storage medium may also include an operating system, a network communication module. The operating system is a program that manages the two physical device hardware and software resources described above, supporting the execution of information handling programs and other software and/or programs. The network communication module is used for realizing communication among all components in the storage medium and communication with other hardware and software in the information processing entity equipment.
Through the description of the above embodiments, it can be clearly understood by those skilled in the art that the present application can obtain the historical subscription information corresponding to the user and the fatigue degree information recommended by the user for subscription when the user completes the order payment operation; based on the historical subscription information and the fatigue degree information, judging whether the user meets preset subscription recommendation conditions or not; and if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user. Therefore, under the condition that the user meets subscription recommendation, the subscription page without dense payment is pushed to the user, the user can be prevented from needing to go through a longer operation path to find a subscription entrance, the subscription flow can be simplified, the subscription efficiency and the subscription success rate without dense payment are improved, meanwhile, the subscription page can be pushed to the user at a proper time by combining the fatigue degree information and the historical subscription information of the user for subscription recommendation, interference to the user can be avoided, the dislike of the user is not caused, and in addition, the pushing of the subscription page is the last link in the payment flow, and normal payment of the user is not blocked.
Those skilled in the art will appreciate that the drawing is merely a schematic illustration of a preferred implementation scenario and that the modules or flows in the drawing are not necessarily required to practice the application. Those skilled in the art will appreciate that modules in an apparatus in an implementation scenario may be distributed in an apparatus in an implementation scenario according to an implementation scenario description, or that corresponding changes may be located in one or more apparatuses different from the implementation scenario. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above-mentioned inventive sequence numbers are merely for description and do not represent advantages or disadvantages of the implementation scenario. The foregoing disclosure is merely illustrative of some embodiments of the application, and the application is not limited thereto, as modifications may be made by those skilled in the art without departing from the scope of the application.

Claims (22)

1. The subscription page pushing method is characterized by comprising the following steps of:
When a user finishes order payment operation, acquiring historical subscription information corresponding to the user and fatigue degree information of subscription recommendation of the user, wherein the fatigue degree information comprises historical subscription recommendation time and historical subscription recommendation times corresponding to the user;
Judging whether the user has a secret payment-free offer record or not according to the historical subscription information;
Judging whether the user meets preset subscription recommendation conditions or not based on the offer record of the user and the fatigue degree information, wherein the preset subscription recommendation conditions comprise a first subscription recommendation condition and a second subscription recommendation condition, judging whether the fatigue degree information meets the first subscription recommendation condition when the offer record exists in the user, and judging whether the fatigue degree information meets the second subscription recommendation condition when the offer record does not exist in the user;
And if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment so as to recommend subscription to the user.
2. The method of claim 1, wherein the determining whether the user meets a preset subscription recommendation condition based on the offer record of the user and the fatigue information comprises:
if the user has the offer record, judging whether the fatigue degree information meets the first subscription recommendation condition;
if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
And if the fatigue degree information meets the first subscription recommendation condition, generating and displaying a subscription page free of secret payment.
3. The method of claim 2, wherein the determining whether the user meets a preset subscription recommendation condition based on the offer record of the user and the fatigue information, further comprises:
If the user does not have the offer record, judging whether the fatigue degree information meets the second subscription recommendation condition;
if the user meets the preset subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment.
4. The method of claim 2, wherein the determining whether the fatigue information satisfies the first subscription recommendation condition comprises:
Judging whether the time length of the historical signing recommendation time from the current time is longer than a first preset time length or not, and whether the historical signing recommendation times are smaller than a first preset times or not;
if the fatigue degree information meets the first subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
if the duration is greater than the first preset duration and the historical signing recommendation times are less than the first preset times, generating and displaying a signing page free of secret payment.
5. The method according to claim 4, wherein the method further comprises:
if the duration is less than or equal to the first preset duration or the historical subscription recommendation number is greater than or equal to the first preset number, subscription is not recommended to the user.
6. The method of claim 3, wherein the determining whether the fatigue information satisfies the second subscription recommendation condition comprises:
judging whether the historical signing recommended times are larger than a second preset times or not;
if the historical subscription recommended times are greater than the second preset times, judging whether the time length of the historical subscription recommended time from the current time is greater than a second preset time length or not;
if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the duration is longer than the second preset duration, generating and displaying a subscription page free of secret payment.
7. The method of claim 6, wherein the method further comprises:
if the duration is less than or equal to the second preset duration, not recommending subscription to the user.
8. The method of claim 6, wherein after said determining whether the historical subscription recommendation number is greater than a second preset number, the method further comprises:
If the historical subscription recommended times are smaller than or equal to the second preset times, judging whether the duration of the historical subscription recommended time from the current time is longer than a third preset duration, wherein the third preset duration is smaller than the second preset duration;
if the fatigue degree information meets the second subscription recommendation condition, generating and displaying a subscription page free of secret payment, including:
and if the duration is longer than the third preset duration, generating and displaying a subscription page free of secret payment.
9. The method of claim 8, wherein the method further comprises:
If the duration is less than or equal to the third preset duration, not recommending subscription to the user.
10. The method of claim 1, wherein the generating and displaying a pay-as-you-go subscription page to recommend a subscription to the user comprises:
And generating the contract signing floating layer page free of the close payment in the payment result page corresponding to the order, and displaying the contract signing floating layer page to the user.
11. A sign-up page pushing device, comprising:
the system comprises an acquisition unit, a user identification unit and a user identification unit, wherein the acquisition unit is used for acquiring historical subscription information corresponding to a user and fatigue degree information of the user for subscription recommendation when the user completes order payment operation, wherein the fatigue degree information comprises historical subscription recommendation time and historical subscription recommendation times corresponding to the user;
The judging unit is used for judging whether the user has a secret payment-free offer record according to the historical contract information, judging whether the user meets preset contract recommendation conditions based on the offer record of the user and the fatigue degree information, wherein the preset contract recommendation conditions comprise a first contract recommendation condition and a second contract recommendation condition, judging whether the fatigue degree information meets the first contract recommendation condition when the user has the offer record, and judging whether the fatigue degree information meets the second contract recommendation condition when the user does not have the offer record;
And the display unit is used for generating and displaying a contract signing page free of secret payment if the user meets the preset contract signing recommendation condition so as to recommend contract signing to the user.
12. The apparatus according to claim 11, wherein the determination unit comprises: a first decision module and a second decision module,
The first judging module is used for judging whether the user has a secret payment-free offer record according to the historical subscription information;
the second judging module is used for judging whether the fatigue degree information meets the first subscription recommendation condition if the user has the offer record;
The display unit is specifically configured to generate and display a subscription page free of dense payment if the fatigue information meets the first subscription recommendation condition.
13. The apparatus of claim 12, wherein the determination unit further comprises: a third decision module is provided for determining, based on the first decision module,
The third judging module is configured to judge whether the fatigue information meets the second subscription recommendation condition if the user does not have the offer record;
The display unit is further specifically configured to generate and display a subscription page without dense payment if the fatigue information meets the second subscription recommendation condition.
14. The apparatus of claim 12, wherein the device comprises a plurality of sensors,
The second judging module is specifically configured to judge whether a duration of the historical subscription recommended time from the current time is longer than a first preset duration, and whether the historical subscription recommended frequency is smaller than the first preset frequency;
the display unit is further specifically configured to generate and display a subscription page without dense payment if the duration is greater than the first preset duration and the historical subscription recommendation number is less than the first preset number.
15. The apparatus of claim 14, wherein the device comprises a plurality of sensors,
The display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the first preset duration, or the historical subscription recommendation number is greater than or equal to the first preset number.
16. The apparatus of claim 13, wherein the device comprises a plurality of sensors,
The third judging module is specifically configured to judge whether the historical subscription recommended number is greater than a second preset number; if the historical subscription recommended times are greater than the second preset times, judging whether the time length of the historical subscription recommended time from the current time is greater than a second preset time length or not;
The display unit is further specifically configured to generate and display a subscription page free of secret payment if the duration is greater than the second preset duration.
17. The apparatus of claim 16, wherein the device comprises a plurality of sensors,
The display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the second preset duration.
18. The apparatus of claim 16, wherein the device comprises a plurality of sensors,
The third determining module is further specifically configured to determine whether a duration of the historical subscription recommended time from the current time is greater than a third preset duration if the historical subscription recommended time is less than or equal to the second preset time, where the third preset duration is less than the second preset duration;
The display unit is further specifically configured to generate and display a subscription page without dense payment if the time period is longer than the third preset time period.
19. The apparatus of claim 18, wherein the device comprises a plurality of sensors,
The display unit is further specifically configured to not recommend a subscription to the user if the duration is less than or equal to the third preset duration.
20. The apparatus of claim 11, wherein the device comprises a plurality of sensors,
The display unit is further specifically configured to generate the subscription floating layer page free of dense payment in the payment result page corresponding to the order, and display the subscription floating layer page to the user.
21. A storage medium having stored thereon a computer program, which when executed by a processor implements the subscription page pushing method of any one of claims 1 to 10.
22. A computer device comprising a storage medium, a processor and a computer program stored on the storage medium and executable on the processor, characterized in that the processor implements the subscription page pushing method of any of claims 1 to 10 when executing the computer program.
CN202210333624.XA 2022-03-31 2022-03-31 Subscription page pushing method and device Active CN114827251B (en)

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