KR102068403B1 - Method and system for enclosed type marketing based on qualification certification - Google Patents

Abstract

Provides a closed marketing method and system based on certification. The closed marketing method according to the embodiments of the present invention recognizes a certification person such as a student ID, employee ID, admission ticket, vacation card, etc. through a camera under the control of a payment application, and gives an identity or affiliation to a member, Therefore, you can provide benefits or provide marketing information at checkout.

Description

Closed marketing method and system based on qualification certification {METHOD AND SYSTEM FOR ENCLOSED TYPE MARKETING BASED ON QUALIFICATION CERTIFICATION}

The following description relates to a closed marketing method and system based on the certification, and more specifically, recognizes a certificate such as a student ID, employee ID, exam card, holiday card, etc. through a camera under the control of a payment application, and grants membership or membership to a member. And a closed marketing method capable of providing a benefit at the time of payment or providing marketing information according to an assigned identity or affiliation, a computer device for performing the closed marketing method, and the closed marketing method combined with the computer device. And a computer program stored in a computer readable recording medium for executing the same on the computer device.

The identification card, which is a predetermined certificate such as a student card, an employee card, an examination card, a vacation card, etc., is used to verify the user's identity. For example, the test ticket may be used to confirm that the user is a test taker of a particular test, and the holiday certificate may be used to confirm that the user is a soldier. For example, Korean Patent Laid-Open Publication No. 10-2009-0081756 relates to a discount payment method through a mobile student ID card and a wireless terminal and a recording medium therefor. When the payment amount is processed through a wireless terminal, student ID discount information is provided. Receives (or confirms), checks whether student identification information is provided on the IC chip provided in the wireless terminal, and when verifying student identification information, authenticates student identification information provided on the IC chip, and confirms student identification The city discloses a technology of processing the payment amount to be discounted through the student ID discount information.

However, these conventional technologies only check whether the corresponding user is a specific identity for each particular payment session, and there is a problem in that information about the identity or affiliation of the users cannot be utilized in marketing.

Under the control of the payment application, the camera recognizes a certificate such as a student ID, employee ID card, certificate of completion, vacation leave, etc., and gives the member an identity or affiliation, and provides benefits or payment information upon payment according to the granted identity or affiliation. A closed marketing method, a computer device for performing the closed marketing method, a computer program coupled to the computer device and stored in a computer readable recording medium for executing the closed marketing method on the computer device and the recording medium. To provide.

Defining a plurality of identities or affiliations for classifying users; Receiving information on the identification card photographed by the camera included in the terminal of the first user under a control of an application installed and driven in the terminal of the first user, from the terminal of the first user through a network. ; And analyzing the information on the received identification card and determining the identity or affiliation of the first user as one of a plurality of the defined identities or affiliations.

According to one side, the closed marketing method comprises the steps of setting a benefit for each of the plurality of identity or belonging defined; And at the time of payment of the first user, providing the benefit set for the identity or affiliation determined for the first user in association with the payment of the first user.

According to another aspect, the application includes a simple payment application associated with a simple payment service, and the providing of the benefit may include determining the first user upon payment of the first user through the simple payment application. It may be characterized by providing a set benefit for identity or affiliation.

According to another aspect, the closed marketing method comprises the steps of: generating marketing information for a first identity or a first affiliation among a plurality of the defined identities or affiliations; And providing the generated marketing information to users classified as the first identity or the first affiliation.

According to another aspect, in the closed marketing method, when the second user classified as the first identity or the first affiliation purchases a product or a service corresponding to the marketing information through the provided marketing information, the first marketing method is used. The method may further include providing a benefit set for the status or the first affiliation.

According to another aspect, the step of receiving, receiving the encrypted image of the identification card image photographed through the camera at the terminal of the first user under the control of the application, and determining the Obtaining the identification card image by decrypting the received encrypted image; Extracting information on the identification card by analyzing the identification card image; Identifying any one identity or affiliation among the plurality of identity or affiliations defined according to the information on the extracted identification card; And determining the identified identity or affiliation as the identity or affiliation of the first user.

According to another aspect, the determining step includes the steps of verifying the truth of the identification card through the agency system identified using the information on the identification card extracted; And checking whether the identification card is duplicated through a database for storing and managing the extracted identification card.

Driving a camera included in the terminal of the user under control of an application driven in the terminal of the user; Photographing an identification card through the driven camera; Transmitting information on the photographed identification card to a server through a network; And when the payment is made through the simple payment service provided through the application, through the information on the identification card transmitted to the server receives information about the identity or belonging of the user classified in the server from the server It provides a closed marketing method comprising the step of displaying.

In combination with a computer, a computer program stored on a computer readable recording medium for executing the closed marketing method on a computer is provided.

Provided is a computer-readable recording medium, in which a program for executing the closed marketing method on a computer is recorded.

A computer device comprising: at least one processor implemented to execute computer readable instructions, wherein the at least one processor defines a plurality of identities or affiliations for classifying users, the terminal of the first user In accordance with the control of the application installed and driven in the terminal information of the identification card photographed by the camera included in the terminal of the first user, from the terminal of the first user via the network, the received identification And analyzing the information on the certificate to determine the identity or affiliation of the first user as one of the plurality of identity or affiliation defined above.

A computer device comprising: at least one processor implemented to execute instructions readable by a computer, wherein the at least one processor includes a camera included in the terminal of the user under control of an application driven in the terminal of the user Drive the device, photograph the identification card through the driven camera, transmit the information on the photographed identification card to a server through a network, and make a payment through a simple payment service provided through the application. In the case of the present invention, a computer apparatus is provided, which receives and displays information on the identity or affiliation of the user classified in the server through the information on the identification card transmitted to the server.

Under the control of the payment application, the camera recognizes a certificate such as a student ID, employee ID card, certificate of completion, vacation leave, etc., and gives the member an identity or affiliation, and provides benefits or payment information upon payment according to the granted identity or affiliation. Can be.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention.
2 is a block diagram illustrating an example of a computer device according to an embodiment of the present invention.
3 is a view showing an example of the operating environment of the closed marketing method according to an embodiment of the present invention.
4 is a flowchart illustrating an example of a closed marketing method of a client according to an embodiment of the present invention.
5 is a flowchart illustrating an example of a closed marketing method of a server according to an embodiment of the present invention.
6 is a flowchart illustrating an example of a closed marketing method of a server according to an embodiment of the present invention.
7 is a flowchart illustrating another example of a closed marketing method of a server according to an embodiment of the present invention.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings.

The closed marketing method according to embodiments of the present invention may be implemented through a computer device such as an electronic device and / or a server, which will be described later. In this case, a computer program according to an embodiment of the present invention may be installed and run on the computer device, and the computer device may perform the closed marketing method according to the embodiments of the present invention under control of the driven computer program. have. The computer program described above may be stored on a computer readable recording medium in combination with the computer device to cause the computer to execute the closed marketing method.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. The network environment of FIG. 1 illustrates an example including a plurality of electronic devices 110, 120, 130, and 140, a plurality of servers 150 and 160, and a network 170. 1 is an example for describing the present invention, and the number of electronic devices or the number of servers is not limited as shown in FIG. 1.

The plurality of electronic devices 110, 120, 130, and 140 may be fixed terminals or mobile terminals implemented as computer devices. Examples of the plurality of electronic devices 110, 120, 130, and 140 include a smart phone, a mobile phone, a navigation device, a computer, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), and a portable multimedia player (PMP). Tablet PC). For example, although FIG. 1 illustrates the shape of a smart phone as an example of the electronic device 1 110, in the embodiments of the present invention, the electronic device 1 110 may use a wireless or wired communication method to substantially connect the network 170. It may mean one of various physical computer devices that can communicate with other electronic devices 120, 130, 140 and / or servers 150, 160.

The communication method is not limited, and may include not only a communication method using a communication network (for example, a mobile communication network, a wired internet, a wireless internet, and a broadcasting network) that the network 170 may include, but also a short range wireless communication between devices. For example, the network 170 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). And one or more of networks such as the Internet. The network 170 may also include any one or more of network topologies, including bus networks, star networks, ring networks, mesh networks, star-bus networks, trees, or hierarchical networks, but It is not limited.

Each of the servers 150 and 160 communicates with the plurality of electronic devices 110, 120, 130, and 140 through the network 170 to provide a command, code, file, content, service, or the like. It can be implemented with computer devices. For example, the server 150 may be a service (for example, a payment service, a social network service, a messaging service, a search service, and a plurality of electronic devices 110, 120, 130, and 140 connected through the network 170). Mail service, content providing service, etc.).

2 is a block diagram illustrating an example of a computer device according to an embodiment of the present invention. Each of the plurality of electronic devices 110, 120, 130, and 140 or each of the servers 150 and 160 described above may be implemented by the computer device 200 shown in FIG. 2.

As shown in FIG. 2, the computer device 200 may include a memory 210, a processor 220, a communication interface 230, and an input / output interface 240. The memory 210 may be a computer-readable recording medium, and may include a permanent mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive. In this case, the non-volatile mass storage device such as a ROM and a disk drive may be included in the computer device 200 as a separate permanent storage device separate from the memory 210. In addition, the memory 210 may store an operating system and at least one program code. These software components may be loaded into the memory 210 from a computer readable recording medium separate from the memory 210. Such a separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, disk, tape, DVD / CD-ROM drive, memory card, and the like. In other embodiments, software components may be loaded into memory 210 via communication interface 230 rather than a computer readable recording medium. For example, software components may be loaded into the memory 210 of the computer device 200 based on a computer program installed by files received via the network 170.

The processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. Instructions may be provided to the processor 220 by the memory 210 or the communication interface 230. For example, the processor 220 may be configured to execute a command received according to a program code stored in a recording device such as the memory 210.

The communication interface 230 may provide a function for the computer device 200 to communicate with other devices (eg, storage devices described above) through the network 170. For example, a request, a command, data, a file, etc. generated by the processor 220 of the computer device 200 according to a program code stored in a recording device such as the memory 210 may be controlled according to the control of the communication interface 230. 170 may be transferred to other devices. Conversely, signals, commands, data, files, and the like from other devices may be received by the computer device 200 via the communication interface 230 of the computer device 200 via the network 170. Signals, commands, data, and the like received through the communication interface 230 may be transmitted to the processor 220 or the memory 210, and the files and the like may be further included in the storage medium that the computer device 200 may further include. Persistent storage).

The input / output interface 240 may be a means for interfacing with the input / output device 250. For example, the input device may include a device such as a microphone, a keyboard or a mouse, and the output device may include a device such as a display or a speaker. As another example, the input / output interface 240 may be a means for interfacing with a device in which functions for input and output are integrated into one, such as a touch screen. The input / output device 250 may be configured as the computer device 200 and one device.

Also, in other embodiments, the computer device 200 may include fewer or more components than the components of FIG. 2. However, there is no need to clearly show most prior art components. For example, the computer device 200 may be implemented to include at least some of the above-described input / output device 250 or may further include other components such as a transceiver, a database, or the like.

3 is a view showing an example of the operating environment of the closed marketing method according to an embodiment of the present invention. 3 illustrates a user terminal 310, an identification card 320, and a payment server 330.

The user terminal 310 may be implemented by the computer apparatus 200 described above, a payment application 311 may be installed, and may include a camera 312. The payment application 311 may be an application for providing a simple payment service to the user terminal 310, and the user of the user terminal 310 provides a simple payment service through the payment application 311 as a member of the simple payment service. You can get it. In this case, the user terminal 310 may drive the camera 312 under the control of the driven payment application 311 to shoot the identification card 320, and encrypts the photographed image and the encrypted image to the payment server ( 330).

The payment server 330 may be implemented by the single or multiple computer apparatus 200 described above, and may receive an encrypted image. The transmission and reception of the encrypted image may be performed through the network 170 described above.

In FIG. 3, the decryption 331 may refer to a process and / or a module for acquiring an image of the identification card 320 by decrypting the encrypted image. A method for encrypting and decrypting an image may be set in advance between the payment application 311 and the payment server 330, and one of various known encryption and decryption methods may be utilized.

In addition, the identification card analysis 332 in FIG. 3 may refer to a process and / or a module for analyzing the information included in the identification card 320 through the decoded image.

In addition, in FIG. 3, the identification / association classification 333 may refer to a process and / or a module for classifying the identity or affiliation of the user of the user terminal 310 based on the analyzed information. For example, the identification card 320 may include a physical certificate for authenticating the user's identity or affiliation, such as a student ID, employee ID, examination card, vacation card, etc. Etc., and the user's affiliation for classification may include a specific company, company, institution, and the like. To this end, the payment server 330 may predefine a plurality of identities or affiliations for classifying users, and analyzes the information on the identification card 320 received and identifies the identities of the users of the user terminal 310. Affiliation may be classified into any one of a plurality of predefined identities or affiliations.

In addition, although one user terminal 310 is displayed in FIG. 3, by receiving / analyzing information on identification certificates from each of terminals of a plurality of members, classifying the identity or affiliation of each of the plurality of members, It can be used for marketing by making database of members' identity or affiliation. In this regard, the closed marketing 334 of FIG. 3 may refer to a process and / or a module for performing marketing by identification or affiliation classified for members.

4 is a flowchart illustrating an example of a closed marketing method of a client according to an embodiment of the present invention. The closed marketing method according to the present embodiment may be performed by the computer device 200 implementing one of the plurality of electronic devices 110, 120, 130, and 140 described with reference to FIG. 1. For example, the processor 220 of the computer device 200 may be implemented to execute a control instruction according to a code of an operating system included in the memory 210 or a code of at least one program. In this case, the processor 220 may perform the steps 410 to 450 included in the closed marketing method of FIG. 4 according to a control command provided by a code stored in the computer device 200. 200 can be controlled.

In operation 410, the computer device 200 may drive a camera included in the computer device 200 under the control of an application driven by the computer device 200. The application may correspond to the payment application 311 described with reference to FIG. 3 and may be a computer program for providing a simple payment service in connection with the simple payment service.

In operation 420, the computer device 200 may photograph an identification card through the driven camera. The identification card may correspond to the identification card 320 described with reference to FIG. 3, and the computer device 200 may receive and store an image captured by the driven camera.

In operation 430, the computer device 200 may transmit information about the captured identification card to a server through a network. For example, the computer device 200 may transmit the captured image to a server through a network, and the server may correspond to the payment server 330 described with reference to FIG. 3. For example, the computer device 200 may transmit the encrypted image to the server by encrypting the identification card image photographed by the camera under the control of the application. In this case, the server decrypts the encrypted image to obtain an ID card image, analyzes the ID card image to extract information on the ID card, and extracts a plurality of IDs defined according to the information on the ID card. The identity or affiliation of any one of the identity or affiliation of, and the identified identity or affiliation may be determined as the user's identity or affiliation.

In operation 440, when the computer device 200 makes a payment through a simple payment service provided through an application, the computer device 200 may determine a user's identity or affiliation classified by the server through the information on the identification card transmitted to the server. Information can be received from the server and displayed. For example, the server may classify the user's identity or affiliation using the information on the identification card, and the computer device 200 receives the simple payment service through the application and according to the purchase of a specific product or service. When the payment is to be processed, the computer device 200 may provide information about the identity or affiliation classified for the user. In this case, the computer device 200 may receive information on identity or affiliation provided by the server and display it on a screen associated with easy payment.

In operation 450, the computer device 200 may receive and display information about a benefit set in the server for the user's identity or affiliation confirmed in association with the payment. For example, the server may preset the benefits to be provided at the time of payment for each predefined identity or affiliation, and may provide information about the benefits corresponding to the classified identity or affiliation for the user to the computer device 200. have. More specifically, the computer device 200 may receive information on the benefit from the server at the time of the user's payment through the easy payment application in step 450 and display it through the easy payment application. A corresponding benefit may be provided to the user upon payment of the user. Benefits can be set variously, such as discounts, coupons.

Meanwhile, a first validity period may be set for the identity or affiliation of the user, and a second validity period may be set for the benefit set for the identity or affiliation. For example, the first validity period may mean a validity period for which an identity or affiliation of a user is maintained, and some identifications or affiliations may be induced to re-certify the qualification every predetermined period (for example, one year). . As another example, the second validity period may mean a validity period set according to marketing for a specific identity or affiliation.

5 is a flowchart illustrating another example of a closed marketing method of a client according to an embodiment of the present invention. The closed marketing method according to the present embodiment may include the steps 410 to 430 described with reference to FIG. 4, and may include the steps 510 to 530 of FIG. 5 instead of the steps 440 and 450. According to an embodiment, the steps 440 and 450 of FIG. 4 and the steps 510 to 530 of FIG. 5 may be performed together in parallel.

In operation 510, the computer device 200 may receive marketing information generated from a server for identification or affiliation of a user. For example, the server may generate marketing information for each of a plurality of predefined identities or affiliations, and provide the marketing information to users classified as a specific identities or affiliations. In this case, the user may also be provided with the marketing information generated about the identity or belonging to which he is classified.

In operation 520, the computer device 200 may display the received marketing information in association with the application. For example, the marketing information may be provided in the form of a push advertisement through an application and displayed on the screen of the computer device 200, or may be displayed through a user interface of the application in the form of a display advertisement.

In operation 530, when the computer device 200 purchases a product or service corresponding to the marketing information through the displayed marketing information, the computer device 200 may receive and display information on a benefit set by the server for the user's identity or affiliation. have. As such, the server may classify users into a plurality of predefined identities or affiliations, and generate and provide marketing information according to each identities or affiliations. According to an exemplary embodiment, the marketing information may include information about a benefit corresponding to a corresponding identity or affiliation in advance. In this case, the information on the benefits provided in step 530 may be information about the benefits that can be applied to the payment for the purchase of goods or services.

6 is a flowchart illustrating an example of a closed marketing method of a server according to an embodiment of the present invention. The closed marketing method according to the present embodiment may be performed by a single or a plurality of computer devices 200 implementing the server 150 described with reference to FIG. 1. For example, the processor 220 of the computer device 200 may be implemented to execute a control instruction according to a code of an operating system included in the memory 210 or a code of at least one program. Here, the processor 220 causes the computer device 200 to perform steps 610 to 650 included in the closed marketing method of FIG. 6 according to a control command provided by a code stored in the computer device 200. 200 can be controlled.

In operation 610, the computer device 200 may define a plurality of statuses or affiliations for classifying users. For example, the computer device 200 may pre-define identity such as students, soldiers, and / or affiliations according to specific companies, companies, and institutions.

In operation 620, the computer device 200 may set a benefit for each of the defined plurality of statuses or affiliations. According to an embodiment, a benefit may vary depending on identity or affiliation. For example, in order to provide benefits for status 'investigators' for a period of time from the end of the relevant exam, the timing of the benefits may be determined in connection with the end of the exam.

In operation 630, the computer apparatus 200 may provide information on the identification card photographed by the camera included in the terminal of the first user under control of an application installed and driven on the terminal of the first user. Can be received from the terminal through the network. Here, the first user terminal may be implemented by the computer device 200 described with reference to FIGS. 4 and 5. For example, the computer device 200 may receive an encrypted image obtained by encrypting the identification card image captured by the camera in operation 630 according to the control of the application in the terminal of the first user. In this case, the computer device 200 may obtain an identification card image by decrypting the received encrypted image, and may extract information on the identification card by analyzing the identification card image.

In operation 640, the computer device 200 may analyze the information on the received identification card to determine the identity or affiliation of the first user as one of a plurality of defined identities or affiliations. For example, the computer device 200 identifies the identity or affiliation of any one of the plurality of identities or affiliations defined above according to the extracted identification card, and identifies the identified identity or affiliation of the first user. You can decide by status or affiliation. In addition, the computer device 200 may confirm whether the identification card is true through the institution system identified using the information on the identification card extracted in step 640. The truth is whether or not the identification card is a certificate suitable for authenticating the identity or affiliation of the first user. The computer device 200 verifies the authenticity of the identification card through the institution system that issued the identification card. You can decide whether or not. In addition, the computer device 200 may check whether the identification card is duplicated through a database that stores and manages the identification card extracted in operation 640. Redundancy can be used to determine whether a benefit has been provided in relation to a one-time benefit associated with a particular identity or affiliation. In addition, the duplicate status may be utilized to not classify the identity or affiliation of the first user repeatedly if the identity or affiliation of the first user has already been classified through the identification card.

In operation 650, the computer device 200 may provide a benefit set for the identity or affiliation determined for the first user in connection with the payment of the first user, when the first user makes a payment. For example, the application installed in the terminal of the first user may include a simple payment application associated with a simple payment service. In this case, the computer device 200 may provide a benefit set for the identity or affiliation determined for the first user at the time of payment of the first user through the easy payment application.

7 is a flowchart illustrating another example of a closed marketing method of a server according to an embodiment of the present invention. The closed marketing method according to the present embodiment may include the steps 610 to 640 described with reference to FIG. 6, and may include the steps 710 to 730 of FIG. 7 instead of the step 650. According to an embodiment, step 650 of FIG. 6 and steps 710 to 730 of FIG. 7 may be performed together in parallel.

In operation 710, the computer device 200 may generate marketing information for a first identity or a first affiliation among a plurality of defined identities or affiliations. For example, the computer device 200 may generate marketing information for each of a plurality of predefined identities or affiliations, and provide the marketing information to users classified as a specific identities or affiliations.

In operation 720, the computer device 200 may provide the generated marketing information to users classified as the first identity or the first affiliation. In one example, the marketing information may be provided in the form of a push advertisement through a simple payment application or may be displayed through a user interface of the simple payment application in the form of a display advertisement.

In operation 730, when the second user classified as the first identity or the first affiliation purchases a product or a service corresponding to the marketing information through the provided marketing information, the computer apparatus 200 may identify the first identity or the first affiliation. It can provide the benefits set for. As such, the computer device 200 may classify users into a plurality of predefined identities or affiliations, and generate and provide marketing information according to each identities or affiliations. According to an exemplary embodiment, the marketing information may include information about a benefit corresponding to a corresponding identity or affiliation in advance. In this case, the information on the benefits provided in step 730 may be information about the benefits that can be applied to the payment for the purchase of goods or services.

As described above, according to the embodiments of the present invention, through the camera under the control of the payment application, recognize the credentials such as student ID, employee ID card, admission ticket, vacation card, etc. to grant the member or identity, and according to the identity or organization granted Benefits may be provided at checkout or marketing information may be provided.

The system or apparatus described above may be implemented as a hardware component or a combination of hardware components and software components. For example, the devices and components described in the embodiments are, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable gate arrays (FPGAs). May be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and may configure the processing device to operate as desired, or process independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. It can be embodied in. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The medium may be to continue to store a computer executable program, or to temporarily store for execution or download. In addition, the medium may be a variety of recording means or storage means in the form of a single or several hardware combined, not limited to a medium directly connected to any computer system, it may be distributed on the network. Examples of media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, And ROM, RAM, flash memory, and the like, configured to store program instructions. In addition, examples of another medium may include a recording medium or a storage medium managed by an app store that distributes an application, a site that supplies or distributes various software, a server, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or, even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the following claims.

Claims (20)

In a closed marketing method of a payment server that provides a payment service,
Defining, by at least one processor of a computer device implementing the payment server, a plurality of identities or affiliations for classifying users;
Establishing, by the at least one processor, a benefit for each of the defined plurality of identities or affiliations;
In order to receive the payment service from the terminal of the first user, information about the identification card photographed by the camera included in the terminal of the first user under control of an application installed and driven on the terminal of the first user is provided. Receiving, by the at least one processor, from a terminal of the first user via a network;
Analyzing, by the at least one processor, information on the received identification card to determine an identity or affiliation of the first user as one of the plurality of defined identities or affiliations; And
When the first user processes payment through the payment service using the application, providing, by the at least one processor, a benefit corresponding to the identity or belonging determined for the first user;
Closed marketing method comprising a. delete The method of claim 1,
The application includes a simple payment application associated with a simple payment service,
Providing the benefit,
Closed marketing method characterized in that when the payment of the first user through the easy payment application, provides a benefit set for the identity or affiliation determined for the first user. The method of claim 1,
Generating marketing information for a first identity or a first affiliation among the plurality of defined identities or affiliations; And
Providing the generated marketing information to users classified as the first identity or the first affiliation.
Closed marketing method further comprising a. The method of claim 4, wherein
When a second user classified as the first identity or the first affiliation purchases a product or a service corresponding to the marketing information through the provided marketing information, providing a benefit set for the first identity or the first affiliation. step
Closed marketing method further comprising a. The method of claim 1,
The receiving step,
Receiving an encrypted image obtained by encrypting the identification card image taken by the camera under the control of the application in the terminal of the first user,
The determining step,
Decrypting the received encrypted image to obtain the identification card image;
Extracting information on the identification card by analyzing the identification card image;
Identifying any one identity or affiliation among the plurality of identity or affiliations defined according to the information on the extracted identification card; And
Determining the identified identity or affiliation as the identity or affiliation of the first user
Closed marketing method comprising a. The method of claim 6,
The determining step,
Confirming whether the identification card is true through the institution system identified by using the extracted identification card information; And
Checking whether the identification card is duplicated through a database storing and managing the extracted identification card
Closed marketing method characterized in that it further comprises. Driving a camera included in the terminal of the user under control of an application installed and driven to receive a payment service from the terminal of the user;
Photographing an identification card through the driven camera;
Transmitting information about the photographed identification card to a payment server that provides the payment service through a network under the control of the application;
In the case of making a payment through the payment service provided through the application, the payment server provides information on the identity or affiliation of the user classified in the payment server through the information on the identification certificate transmitted to the payment server. Receiving and displaying from; And
Receiving and displaying information on the benefit set in the payment server for the identity or affiliation of the user identified in association with the payment from the server;
Including,
Closed marketing method characterized in that the benefit is provided to the user through the payment server as the payment proceeds. delete The method of claim 8,
The application includes a simple payment application associated with a simple payment service,
The step of displaying the benefit,
When the user pays through the easy payment application, the closed marketing method characterized in that to receive information about the benefit from the server to display through the easy payment application. The method of claim 8,
Receiving marketing information generated from the payment server for identification or affiliation of the user; And
Displaying the received marketing information in association with the application
Closed marketing method characterized in that it further comprises. The method of claim 11,
Receiving and displaying information on the benefits set by the payment server for the identity or affiliation of the user when purchasing a product or service corresponding to the marketing information through the displayed marketing information
Closed marketing method characterized in that it further comprises. The method of claim 8,
Transmitting the
Encrypting the identification card image taken by the camera under the control of the application to transmit the encrypted image to the payment server,
The payment server decodes the encrypted image to obtain the identification card image, analyzes the identification card image, extracts information on the identification card, and extracts the information on the identification card. Identifying the identity or affiliation of any one of a plurality of identity or affiliations defined in accordance therewith, and determining the identified identity or affiliation as the identity or affiliation of the user
Closed marketing method characterized in that. A computer program stored in a computer readable recording medium in combination with a computer for executing the method of any one of claims 1, 3 to 8 or 10 to 13 on a computer. A computer-readable recording medium having recorded thereon a program for causing a computer to execute the method of any one of claims 1, 3 to 8 or 10 to 13. A computer device implementing a payment server,
At least one processor implemented to execute computer-readable instructions
Including,
By the at least one processor,
Define multiple identities or affiliations to classify users,
Establish benefits for each of the plurality of identities or affiliations defined above,
Information on the identification card photographed through a camera included in the terminal of the first user under the control of an application installed and driven in the terminal of the first user so as to receive a payment service from the terminal of the first user; Receiving from the terminal of the first user through a network,
Analyzing the information on the received identification card to determine the identity or affiliation of the first user as one of the plurality of identity or affiliation defined above,
When the first user processes payment through the payment service using the application, providing a benefit corresponding to the identity or affiliation determined for the first user
Computer device characterized in that. delete The method of claim 16,
By the at least one processor,
Generate marketing information for a first identity or a first affiliation of the plurality of identity or affiliations defined above,
Providing the generated marketing information to users classified as the first identity or the first affiliation.
Computer device characterized in that. The method of claim 16,
By the at least one processor,
Receiving an encrypted image obtained by encrypting the identification card image taken by the camera under the control of the application in the terminal of the first user,
Decrypting the received encrypted image to obtain the identification card image;
Analyze the identification card image to extract information about the identification card,
Identifying the identity or affiliation of any one of the plurality of identities or affiliations defined according to the information on the extracted identification card,
Determining the identified identity or affiliation as the identity or affiliation of the first user
Computer device characterized in that. In a computer device,
At least one processor implemented to execute computer-readable instructions
Including,
By the at least one processor,
In order to receive a payment service from a user's terminal, a camera included in the terminal of the user is driven under the control of an application installed and driven in the terminal of the user,
Taking identification card through the driven camera,
Transmitting the information on the photographed identification card to a payment server providing the payment service through a network under the control of the application,
In the case of making a payment through the payment service provided through the application, the payment server provides information on the identity or affiliation of the user classified in the payment server through the information on the identification certificate transmitted to the payment server. Receive from and display,
Receiving and displaying information on a benefit set in the payment server for the identity or affiliation of the user identified in association with the payment,
The benefit is provided to the user through the payment server as the payment proceeds.
Computer device characterized in that.

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