CN114554241B - Information processing method and device in live broadcast, electronic equipment and storage medium - Google Patents
Information processing method and device in live broadcast, electronic equipment and storage medium Download PDFInfo
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- CN114554241B CN114554241B CN202210179337.8A CN202210179337A CN114554241B CN 114554241 B CN114554241 B CN 114554241B CN 202210179337 A CN202210179337 A CN 202210179337A CN 114554241 B CN114554241 B CN 114554241B
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Classifications
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
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Abstract
The disclosure provides an information processing method, an information processing device, electronic equipment and a storage medium in live broadcast, and belongs to the technical field of live broadcast. The method is applied to the audience terminal, the audience terminal displays a live video picture through a part or all of the graphical user interfaces, and the live video picture comprises at least one article to be auctioned displayed in the current live broadcasting room; comprising the following steps: displaying at least one auction presentation area on a graphical user interface of a viewer terminal; responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation and a target auction display area corresponding to the target object when the target object is displayed according to the position information of the triggering operation on the live video picture; displaying auction information of the target object in a target auction display area of the audience terminal; the auction information includes auction constraints for the target item when it was opened. The method and the device can enable a user to conveniently and intuitively operate to acquire auction information of the corresponding article when watching live broadcast.
Description
Technical Field
The disclosure relates to the technical field of live broadcasting, and in particular relates to an information processing method, an information processing device, electronic equipment and a storage medium in live broadcasting.
Background
With the development of internet and multimedia technologies, live video broadcast has become a way for mass life and entertainment, and a host can chat, sell or display goods, auction goods and other interactive behaviors with users watching live video broadcast by starting live video broadcast.
In the prior art, when a host is in a live broadcasting room for auction of an item, and shows the item to be auctioned for a user, if a viewer wants to acquire auction information or other information of the item of the core instrument, the link of the item to be auctioned is clicked in a live broadcasting interface, and the item is obtained by jumping to other interfaces and then checking, or interactive inquiry is carried out with the host in the live broadcasting room. However, this method often requires a user to perform a complex operation procedure or interact with the host, which inevitably affects the continuous viewing of the live video in the current auction, and when the number of objects is large, confusion is easily caused, and the auction information presentation method lacks intuitiveness and convenience, so as to affect the user experience.
It should be noted that the information disclosed in the above background section is only for enhancing understanding of the background of the present disclosure and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
The disclosure provides an information processing method in live broadcast, an information processing device in live broadcast, electronic equipment and a computer readable storage medium, so as to at least overcome the problem that the presentation mode of the auction information of the articles in live broadcast video pictures lacks intuitiveness and convenience in the prior art to a certain extent.
Other features and advantages of the present disclosure will be apparent from the following detailed description, or may be learned in part by the practice of the disclosure.
According to a first aspect of the present disclosure, an information processing method in live broadcast is provided, and the method is applied to a viewer terminal, where the viewer terminal displays a live broadcast video frame through a part or all of a graphical user interface, and the live broadcast video frame includes at least one item to be auctioned displayed in a current live broadcast room; the method comprises the following steps: displaying at least one auction presentation area on a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation and a target auction display area corresponding to the target object when being displayed according to the position information of the triggering operation on the live video picture; displaying auction information of the target item in the target auction display area of the audience terminal; the auction information includes auction constraints for the target item when opened for auction.
In an exemplary embodiment of the present disclosure, the determining, according to the location information of the trigger operation on the live video frame, the target item selected by the trigger operation, and a target auction display area corresponding to the target item when displayed, includes: transmitting the position information of the triggering operation on the live video picture to a live broadcast server; receiving a target auction display area corresponding to the target object fed back by the live broadcast server during display; the target object is determined by the live broadcast server according to the position information of the trigger operation on the live broadcast video picture; the target auction display area is determined by the live broadcast server according to the association relation between the to-be-auctioned object and the auction display area.
In an exemplary embodiment of the present disclosure, the determining, in response to a trigger operation on the live video frame, a target item selected by the trigger operation and a target auction display area corresponding to the target item when displayed according to position information of the trigger operation on the live video frame includes: responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation according to the position information of the triggering operation on the live video picture; and determining a target auction display area corresponding to the target object when the target object is displayed according to the association relation between the object to be auctioned and the auction display area.
In one exemplary embodiment of the present disclosure, displaying auction information for the target item at the target auction display area of the audience terminal includes: the identification information of the target auction display area is sent to a live broadcast server side, and auction information of the target auction display area fed back by the live broadcast server side according to the identification information of the target auction display area is received; and displaying auction information of the target object in the target auction display area of the audience terminal.
In an exemplary embodiment of the present disclosure, after determining the target item selected by the triggering operation and the target auction display area corresponding to the target item when displayed, the method further includes: acquiring article information of the target article, and displaying the article information of the target article in the live video picture; or acquiring the article information of the target article in the target auction display area, and displaying the article information of the target article in the target auction display area.
In an exemplary embodiment of the present disclosure, the acquiring the item information of the target item includes: and sending the image of the target object to a live broadcast server, and receiving object information of the target object fed back by the live broadcast server according to the image of the target object.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; the displaying the item information of the target item in the live video picture comprises the following steps: and playing the review video clip of the target object in the live video picture.
According to a second aspect of the present disclosure, an information processing method in live broadcast is provided, which is applied to a live broadcast server; the method comprises the following steps: receiving position information of triggering operation of a user at a viewer terminal in a live video picture, wherein the position information is sent by the viewer terminal; determining a target object selected by the triggering operation in the live video picture according to the position information, and a target auction display area of a audience terminal corresponding to the target object when the target object is displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; and acquiring the auction information corresponding to the target auction display area, and sending the auction information corresponding to the target auction display area to the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
In an exemplary embodiment of the present disclosure, the determining, according to the location information, a target item selected by the trigger operation in the live video frame, and a target auction display area of an audience terminal corresponding to the target item when displayed, includes: determining a target auction display area corresponding to the target object in an auction display area in the live video picture according to the position information and the area setting information uploaded in advance by a host terminal; the area setting information comprises area division information of the auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the obtaining the auction information corresponding to the target auction display area includes: and determining auction information corresponding to the target auction display area according to the area setting information uploaded in advance by the anchor terminal.
In an exemplary embodiment of the present disclosure, the method further comprises: determining a target object selected by the triggering operation in the live video picture according to the position information, and acquiring object information of the target object; or determining the target auction display area selected by the trigger operation in the live video picture according to the position information, and acquiring the article information of the target article in the target auction display area.
In an exemplary embodiment of the present disclosure, the determining, according to the location information, a target item selected by the trigger operation in the live video picture, and acquiring item information of the target item, includes: extracting an object image to be determined at the position information from the live video picture according to the position information; matching the object image to be determined with the image of the candidate object uploaded in advance by the anchor terminal, and determining the target object from the candidate object according to a matching result; and acquiring the item information of the target item uploaded in advance by the anchor terminal.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; the method further comprises the steps of: acquiring a live video stream; dividing the live video stream into sub video streams corresponding to the to-be-auctioned objects according to the to-be-auctioned objects included in the live video stream, so as to obtain review video segments of different to-be-auctioned objects; the step of determining the target object selected by the trigger operation in the live video picture according to the position information and acquiring the object information of the target object comprises the following steps: and determining the target object selected by the triggering operation in the live video picture according to the position information, and acquiring a review video fragment of the target object.
According to a third aspect of the present disclosure, there is provided an information processing method in live broadcast, applied to a hosting terminal, the hosting terminal displaying a live broadcast video frame through a graphical user interface, the live broadcast video frame including at least one item to be auctioned displayed in a current live broadcast room, the method including: determining region setting information corresponding to region setting operation in response to the region setting operation in a graphical user interface; the area setting information comprises area division information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the area setting information is sent to the live broadcast server, when the live broadcast server receives the position information of trigger operation of a user at the audience terminal in a live broadcast video picture, which is sent by the audience terminal, the target object selected by the trigger operation is determined according to the position information, and according to the target object and the area setting information, auction information of a target auction display area corresponding to the target object is obtained from auction information corresponding to the auction display area and is sent to the audience terminal; displaying auction information of the target object in a target auction display area of the audience terminal; the anchor terminal synchronizes the regional setting information to the audience terminal through the live broadcast server.
In an exemplary embodiment of the present disclosure, the method further comprises: receiving article information of an article to be auctioned, sending the article information of the article to be auctioned to the live broadcast server, enabling the live broadcast server to determine the article information of a target article according to the position information when receiving the position information of triggering operation of a spectator terminal in a live broadcast video picture, and sending the article information to the spectator terminal to display the article information; or receiving the article information of the articles to be auctioned displayed in the auction display area, wherein the article information of the articles to be auctioned displayed in the auction display area is sent to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation of the audience terminal in the live broadcast video picture, the article information of the target articles in the target auction display area is determined according to the position information and is sent to the audience terminal to display the article information.
In an exemplary embodiment of the present disclosure, the method further comprises: and sending the image of the object to be auctioned to the live broadcast server so that the live broadcast server can match the image of the object to be auctioned with the image of the target object extracted from the live broadcast video picture, and determining the object information of the target object according to the matching result.
In an exemplary embodiment of the present disclosure, the live video screen or live preview screen is displayed through part or all of the graphical user interface of the anchor terminal, and the region setting operation is a region setting operation for the live video screen or the live preview screen.
According to a fourth aspect of the present disclosure, there is provided an information processing apparatus in live broadcast, applied to an audience terminal, the audience terminal displaying a live broadcast video picture through a part or all of a graphical user interface, the live broadcast video picture including at least one item to be auctioned displayed in a current live broadcast room; the device comprises: a display area display module for displaying at least one auction display area on a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the article or region determining module is used for responding to the triggering operation of the live video picture, and determining a target article selected by the triggering operation and a target auction display region corresponding to the target article when being displayed according to the position information of the triggering operation on the live video picture; the auction information display module is used for displaying the auction information of the target object in the target auction display area of the audience terminal; the auction information includes auction constraints for the target item when opened for auction.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: the position information sending unit is used for sending the position information of the triggering operation on the live video picture to a live broadcast server; the display area receiving unit is used for receiving a target auction display area corresponding to the target object fed back by the live broadcast server during display; the target object is determined by the live broadcast server according to the position information of the trigger operation on the live broadcast video picture; the target auction display area is determined by the live broadcast server according to the association relation between the to-be-auctioned object and the auction display area.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: a target object determining unit, configured to respond to a trigger operation on the live video frame, and determine a target object selected by the trigger operation according to position information of the trigger operation on the live video frame; and the display area determining unit is used for determining a target auction display area corresponding to the target object when the target object is displayed according to the association relation between the object to be auctioned and the auction display area.
In one exemplary embodiment of the present disclosure, an auction information presentation module includes: the identification information sending unit is used for sending the identification information of the target auction display area to the live broadcast server and receiving the auction information of the target auction display area fed back by the live broadcast server according to the identification information of the target auction display area; and the auction information display unit is used for displaying the auction information of the target object in the target auction display area of the audience terminal.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the article information display module is used for acquiring article information of the target article after determining the target article selected by the triggering operation and a target auction display area corresponding to the target article in display, and displaying the article information of the target article in the live video picture; or acquiring the article information of the target article in the target auction display area, and displaying the article information of the target article in the target auction display area.
In one exemplary embodiment of the present disclosure, an item information presentation module includes: the image sending unit is used for sending the image of the target object to the live broadcast server and receiving the object information of the target object fed back by the live broadcast server according to the image of the target object.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; an item information display module comprising: and the review video clip playing unit is used for playing the review video clip of the target object in the live video picture.
According to a fifth aspect of the present disclosure, there is provided an information processing apparatus in live broadcast, applied to a live broadcast server; the device comprises: the position information receiving module is used for receiving position information of triggering operation of a user at the audience terminal in a live video picture, wherein the position information is sent by the audience terminal; the article or area determining module is used for determining a target article selected by the triggering operation in the live video picture according to the position information and a target auction display area of a audience terminal corresponding to the target article when the target article is displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; and the auction information acquisition module is used for acquiring the auction information corresponding to the target auction display area and sending the auction information corresponding to the target auction display area to the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: the display area determining unit is used for determining the target auction display area corresponding to the target object in the auction display area in the live video picture according to the position information and the area setting information uploaded in advance by the anchor terminal; the area setting information comprises area division information of the auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction information acquisition module includes: and the auction information determining unit is used for determining auction information corresponding to the target auction display area according to the area setting information uploaded in advance by the anchor terminal.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the first article information acquisition module is used for determining a target article selected by the triggering operation in the live video picture according to the position information and acquiring article information of the target article; or the second object information acquisition module is used for determining a target auction display area selected by the trigger operation in the live video picture according to the position information and acquiring object information of a target object in the target auction display area.
In one exemplary embodiment of the present disclosure, a first item information acquisition module includes: the image extraction unit is used for extracting an object image to be determined at the position information from the live video picture according to the position information; the image matching unit is used for matching the object image to be determined with the image of the candidate object uploaded in advance by the anchor terminal, and determining the target object from the candidate object according to a matching result; and the information acquisition unit is used for acquiring the article information of the target article uploaded in advance by the anchor terminal.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; the information processing apparatus in live broadcast further includes: the video stream acquisition module is used for acquiring a live video stream; the video stream dividing module is used for dividing the live video stream into sub video streams corresponding to the to-be-auctioned objects according to the to-be-auctioned objects included in the live video stream so as to obtain review video segments of different to-be-auctioned objects; and the first article information acquisition module is used for determining the target article selected by the triggering operation in the live video picture according to the position information and acquiring a review video fragment of the target article.
According to a sixth aspect of the present disclosure, there is provided an information processing apparatus in live broadcast, applied to a main broadcasting terminal, the main broadcasting terminal displaying a live broadcast video picture through a graphical user interface, the live broadcast video picture including at least one item to be auctioned displayed in a current live broadcasting room, the apparatus comprising: the area setting information determining module is used for determining area setting information corresponding to an area setting operation in response to the area setting operation in the graphical user interface; the area setting information comprises area division information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the region setting information sending module is used for sending the region setting information to the live broadcast server side, when the live broadcast server side receives the position information of trigger operation of a user at the audience terminal in a live broadcast video picture, which is sent by the audience terminal, determining a target object selected by the trigger operation according to the position information, and obtaining auction information of a target auction display region corresponding to the target object from auction information corresponding to the auction display region according to the target object and the region setting information, and sending the auction information to the audience terminal; displaying auction information of the target object in a target auction display area of the audience terminal; the anchor terminal synchronizes the regional setting information to the audience terminal through the live broadcast server.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the first article information receiving module is used for receiving article information of an article to be auctioned, sending the article information of the article to be auctioned to the live broadcast server, enabling the live broadcast server to determine the article information of a target article according to the position information when receiving the position information of a trigger operation of a viewer terminal in a live broadcast video picture, and sending the article information to the viewer terminal for displaying the article information; or the second article information receiving module is used for receiving article information of the articles to be auctioned displayed in the auction display area, the article information of the articles to be auctioned displayed in the auction display area is sent to the live broadcast server, so that when the live broadcast server receives the position information of triggering operation of the audience terminal in a live broadcast video picture, the article information of the target articles in the target auction display area is determined according to the position information, and the article information is sent to the audience terminal to display the article information.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: and the image sending module is used for sending the image of the object to be auctioned to the live broadcast server so that the live broadcast server can match the image of the object to be auctioned with the image of the target object extracted from the live broadcast video picture, and determining the object information of the target object according to the matching result.
In an exemplary embodiment of the present disclosure, the live video screen or live preview screen is displayed through part or all of the graphical user interface of the anchor terminal, and the region setting operation is a region setting operation for the live video screen or the live preview screen.
According to a seventh aspect of the present disclosure, there is provided an electronic device comprising: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform the method of any of the above via execution of the executable instructions.
According to an eighth aspect of the present disclosure, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method of any one of the above.
Exemplary embodiments of the present disclosure have the following advantageous effects:
On the one hand, in the process of watching live broadcast, a user of a viewer terminal can display auction information of a target object by triggering the target object in a live broadcast video picture, in a scene of auction live broadcast, the object selection and the browsing process of the auction information are more visual and have stronger pertinence, and compared with the mode of selecting among a plurality of links in the prior art, the operation complexity is reduced, and the accuracy of selection is improved; on the other hand, the auction information of the target object can be displayed on the audience terminal directly according to the triggering operation of the user of the audience terminal, page jumping is not needed, and information display is more concise and efficient.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure. It will be apparent to those of ordinary skill in the art that the drawings in the following description are merely examples of the disclosure and that other drawings may be derived from them without undue effort.
Fig. 1 schematically shows an architecture diagram of an information processing method in live broadcast in the present exemplary embodiment;
Fig. 2 schematically shows a flowchart of an information processing method in live broadcast in the present exemplary embodiment;
Fig. 3 schematically shows a schematic view of a live video picture in the present exemplary embodiment;
fig. 4 schematically shows a sub-flowchart of an information processing method in live broadcast in the present exemplary embodiment;
fig. 5 schematically shows another sub-flowchart of an information processing method in live broadcast in the present exemplary embodiment;
Fig. 6 schematically shows a schematic diagram of showing item information on a live video screen in the present exemplary embodiment;
Fig. 7 schematically shows a schematic diagram of another live video picture showing item information in the present exemplary embodiment;
Fig. 8 schematically shows a flowchart of another information processing method in live broadcast in the present exemplary embodiment;
fig. 9 schematically illustrates an auction information setting diagram of an item to be auctioned in an auction display area in a live video picture according to the present exemplary embodiment;
fig. 10 schematically shows a sub-flowchart of another information processing method in live broadcast in the present exemplary embodiment;
Fig. 11 schematically shows a flowchart of an information processing method in still another live broadcast in the present exemplary embodiment;
fig. 12 schematically shows a schematic view of another live video picture in the present exemplary embodiment;
Fig. 13 schematically shows a block diagram of the structure of an information processing apparatus in live broadcast in the present exemplary embodiment;
fig. 14 schematically shows a block diagram of the information processing apparatus in another live broadcast in the present exemplary embodiment;
Fig. 15 schematically shows a block diagram of the information processing apparatus in still another live broadcast in the present exemplary embodiment;
Fig. 16 schematically shows an electronic device for implementing the above method in the present exemplary embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments may be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Fig. 1 shows a system architecture diagram of an operating environment of the present exemplary embodiment. Referring to fig. 1, the system 100 may include an audience terminal 110, a anchor terminal 120, and a live server 130. The audience terminal 110 and the anchor terminal 120 may be mobile phones, tablet computers, notebook computers, etc. supporting live broadcast applications, where the audience terminal 110 refers to terminal devices controlled by users watching live broadcast, the anchor terminal 120 refers to terminal devices controlled by users performing live broadcast, and live broadcast processes of the audience terminal 110 and the anchor terminal 120 are managed by the live broadcast server 130. The audience terminals 110 have an association with the live broadcast process of the anchor terminal 120, and one anchor terminal 120 may correspond to one or more audience terminals 110, specifically, the user of one or more audience terminals 110 may be in the same live broadcast room as the user of the anchor terminal 120, and so on. The live broadcast server 130 is a server for processing relevant data of a live broadcast program executed on each terminal, in this exemplary embodiment, the live broadcast server 130 may receive location information generated by the audience terminal 110 due to a trigger operation, determine a target item and a target auction display area corresponding to the target item when displayed according to the location information, and send auction information of the target item displayed by the target auction display area to the audience terminal 110 for display, and a user of the host terminal 120 may pre-configure association relation between an item to be auctioned and the auction display area related to live broadcast, and upload auction information of the item to be auctioned to the live broadcast server 130.
It should be understood that the number of terminals shown in fig. 1 is merely exemplary, and that any number of audience terminals 110 may be provided as desired, and the present disclosure is not particularly limited in this regard.
Exemplary embodiments of the present disclosure first provide an information processing method in live broadcast, which is applied to an audience terminal that displays a live video screen including at least one item to be auctioned for presentation through a partial or full graphical user interface. The audience terminal may include a variety of electronic devices such as a personal computer, a mobile phone, a notebook computer, and the like, which have a live viewing function. The above-mentioned audience terminal may present a graphical user interface, where the graphical user interface refers to an interface with a display function in the audience terminal, for example, a display screen of a mobile phone, etc., and a user may perform interactive operation or browse related information through the graphical user interface. The graphical user interface displays live video pictures, namely live video pictures presented by a live interface which can be seen by a main broadcasting terminal and a spectator terminal, wherein the live video pictures can comprise at least one article to be auctioned for display in a live video stream at the current live broadcasting room visual angle, and the article to be auctioned can comprise various types according to live broadcasting properties, live broadcasting purposes or live broadcasting types, for example, the article to be auctioned can be clothing commodities, jade articles and the like. The articles to be auctioned can be directly displayed in the field of view of the living broadcast room in a display or anchor wearing mode, so that users of the audience terminal can see the articles to be auctioned in the video stream of the living broadcast video picture. The application scenario of the present exemplary embodiment may be: when watching live broadcast, a user of the audience terminal performs interactive operation with the to-be-auctioned objects displayed in the live broadcast video picture so as to conveniently acquire auction information of the corresponding objects in the current live broadcast video picture and display the auction information.
The following describes the present exemplary embodiment further with reference to fig. 2, in which the audience terminal 110 is used as an execution subject, and as shown in fig. 2, the information processing method in live broadcast may include the following steps S210 to S220:
Step S210, displaying at least one auction display area in a graphical user interface of a spectator terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area.
The auction display area is a display area which is displayed in a graphical user interface and can display auction information of the articles to be auctioned. In this exemplary embodiment, one or more auction display areas may be displayed in the graphic user interface of the audience terminal, different items to be auctioned may be displayed in the auction display areas, and the items to be auctioned in the same auction display area may have the same auction information, i.e., one auction display area may correspond to one type of auction information. The auction information may be auction attribute information for the item to be auctioned therein, such as information on auction constraints such as a starting price, a price adding amplitude, an auction duration, whether time delay, etc. of the item to be auctioned.
In the present exemplary embodiment, a plurality of items to be auctioned may be included in the auction display area, for example, in the live video picture shown in fig. 3, the items to be auctioned a, b may be displayed in the auction display area 310, the items to be auctioned c, d may be displayed in the auction display area 320, and the items to be auctioned e may be displayed in the auction display area 330, wherein the size, shape, placement of the items to be auctioned in the area, and auction information or item information of each item to be auctioned in the auction display area may be preset by the user of the hosting terminal.
Step S220, responding to the triggering operation of the live video picture, and determining the target object selected by the triggering operation and the target auction display area corresponding to the target object in display according to the position information of the triggering operation on the live video picture.
The triggering operation refers to a touch operation initiated by a user corresponding to the viewer terminal and used for inquiring or displaying the object information, and the touch operation can be one or more types of operations such as clicking, double clicking, long pressing, double-finger sliding and the like in a display area of the live video picture. In the present exemplary embodiment, after the fixing of the camera, the anchor terminal may display or put different items to be auctioned or different categories of items to be auctioned at different positions within the display area of the graphical user interface, for example, display the jadeite bracelet 1 on the upper left side of the display area, display the jadeite bracelet 2 in the middle of the upper portion of the display area, and display the jadeite bracelet 3 on the upper right side of the display area; or displaying jadeite ornaments on the left side of the upper part of the display area, agate ornaments in the middle of the upper part of the display area, and Hetian jade ornaments on the right side of the upper part of the display area, and different articles to be auctioned and the like can be respectively displayed in the auction display area of the same type of articles to be auctioned. As shown in fig. 4, the item to be auctioned a, the item to be auctioned b, the item to be auctioned c, the item to be auctioned d, and the item to be auctioned e are respectively placed at different positions on the display stand in the current living room, i.e., are displayed in different auction display areas in the graphical user interface.
When the user of the audience terminal wants to inquire the auction information of a certain item to be auctioned, the corresponding item to be auctioned can be triggered correspondingly in the live video picture, and at the moment, the audience terminal can determine which item to be auctioned the user of the current audience terminal wants to acquire the auction information of the item to be auctioned by acquiring the position information of the triggering operation of the user, namely, the audience terminal can determine the target item selected by the triggering operation according to the position information of the triggering operation. For example, in the live video screen shown in fig. 3, the viewer may perform a triggering operation on the item a to be auctioned, and then determine that the current viewer wants to browse or query the auction information of the item a to be auctioned, and the corresponding auction display area 310 when displaying. The position information may be coordinate information of a position of the target object in the current live video picture, or range coordinates of a position preset area taking the target object as a reference, and the like. In addition, when the viewer selects a plurality of target items within a certain auction display area, if the item to be auctioned a and the item to be auctioned b shown in fig. 3 are selected, the same target auction display area 310 can be determined.
Step S230, displaying auction information of the target object in a target auction display area of the audience terminal; the auction information includes auction constraints for the target item when it was opened.
Further, the auction information of the target item may be displayed in the target auction display area of the audience terminal according to the auction information corresponding to the target auction display area. During specific display, different display effects can be set according to actual demands, for example, different target auction display areas display auction information with different base colors, or in order not to influence the browsing sight of a user of a spectator terminal on target objects in the target auction display areas, the auction information can have a certain transparency during display, and the like.
Based on the above description, in the present exemplary embodiment, on one hand, a user of a viewer terminal performs a triggering operation on a target object in a live video picture, that is, auction information of the target object can be displayed, and in a live auction scene, the object selection and the browsing process of the auction information are more intuitive and have stronger pertinence, so that compared with the manner of selecting among a plurality of links in the prior art, the operation complexity is reduced, and the accuracy of selection is improved; on the other hand, the auction information of the target object can be displayed on the audience terminal directly according to the triggering operation of the user of the audience terminal, page jumping is not needed, and information display is more concise and efficient.
In an exemplary embodiment, as shown in fig. 4, in step S220, in response to a triggering operation on a live video frame, determining, according to position information of the triggering operation on the live video frame, a target item selected by the triggering operation and a target auction display area corresponding to the target item when displayed, may include the following steps:
step S410, sending position information of triggering operation on a live video picture to a live broadcast server;
Step S420, receiving a target auction display area corresponding to the target object fed back by the live broadcast server side during display;
the target object is determined by the live broadcast server according to the position information of the trigger operation on the live broadcast video picture; the target auction display area is determined by the live broadcast server according to the association relation between the object to be auctioned and the auction display area.
In this exemplary embodiment, the audience terminal may interact with the live broadcast server to obtain the target auction display area corresponding to the determined target item when the target item is displayed. Specifically, after determining the position information of the trigger operation, the audience terminal may send the position information of the trigger operation on the live video screen to the live broadcast server, for example, coordinate values or coordinate ranges of the trigger operation, and the live broadcast server determines, according to the position information, a target item corresponding to the trigger operation and a target auction display area corresponding to the target item when the target item is displayed. After determining the target auction display area, the live server may return it to the audience terminal. In this exemplary embodiment, the user of the hosting terminal may pre-configure the association relationship between the to-be-auctioned item and the auction display area, for example, which to be-auctioned item corresponds to which auction display area, and then synchronize the association relationship to the live broadcast server, so that when the live broadcast server receives the position information of the triggering operation, the target item and the target auction display area corresponding to the target item may be determined according to the relationship between the to-be-auctioned item and the auction display area.
In an exemplary embodiment, as shown in fig. 5, in step S220, in response to a triggering operation on a live video frame, determining, according to location information of the triggering operation on the live video frame, a target item selected by the triggering operation, and a target auction display area corresponding to the target item when displayed, may include:
Step S510, responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation according to the position information of the triggering operation on the live video picture;
step S520, determining a target auction display area corresponding to the target item when being displayed according to the association relation between the item to be auctioned and the auction display area.
In this exemplary embodiment, the audience terminal may also be preconfigured with the association of the item to be auctioned with the auction display area, for example, the anchor terminal may synchronize the association of the item to be auctioned with the auction display area to the audience terminal before live broadcast begins. After receiving the triggering operation input by the user, the audience terminal can determine the target object selected by the triggering operation according to the position information of the triggering operation, and then determine the target auction display area corresponding to the target object when the target object is displayed according to the association relation between the object to be auctioned and the auction display area. Then, information of the target auction display area, such as an article identifier or an area code, can be sent to the live broadcast server to acquire auction information of the target article from the live broadcast server, so that auction information is displayed on the audience terminal; when the live broadcast starts, auction information of all the objects to be auctioned related to the live broadcast can be sent to the audience terminal, and after the audience terminal determines a target auction display area corresponding to the target object, the audience terminal determines the auction information by itself and displays the auction information.
In an exemplary embodiment, the step S230 may include:
the method comprises the steps of sending identification information of a target auction display area to a live broadcast server side, and receiving auction information of the target auction display area fed back by the live broadcast server side according to the identification information of the target auction display area;
Auction information for the target item is presented in a target auction presentation area of the audience terminal.
The identification information of the target auction display area may include position information of the target auction display area, code information of the target area, or the like, for example, coordinate information of a range of the target auction display area, code information indicating which area the target auction display area is, such as area a or area 1. After the user of the audience terminal determines the target auction display area selected by the user, the user of the current audience terminal can be considered to be interested in one or more objects to be auctioned in the target auction display area, the identification information of the target auction display area can be sent to the live broadcast server, the live broadcast server returns the auction information of the corresponding target auction display area according to the identification information of the target auction display area, and the auction information of the target objects is displayed in the target auction display area of the audience terminal.
In an exemplary embodiment, after the step S220, the method for processing information in live broadcast may further include:
Acquiring article information of a target article, and displaying the article information of the target article in a live video picture; or alternatively
And acquiring the article information of the target article in the target auction display area, and displaying the article information of the target article in the target auction display area.
Wherein, the article information refers to detailed attribute information related to the target article, for example, when the target article is a down jacket, the article information of the target article can be gram weight, down filling amount, color, size, suitable crowd, and the like of the down jacket; when the target article is jadeite, the article information of the target article may be a place of origin, a diameter, a category, a thickness, or the like. After the selected target object is determined according to the triggering operation of the user of the audience terminal, the object information of the target object can be obtained, and the object information of the target object is displayed in the live video picture. For example, in the live video screen shown in fig. 3, when the audience performs a trigger operation on the item a to be auctioned, it is determined that the current audience wants to browse or inquire the item information of the item a to be auctioned. Further, as shown in fig. 6, article information 610 of the article a shown in fig. 6 may be displayed.
In addition, when the audience selects a plurality of target objects in a certain auction display area, the target auction display area can be determined, and the object information of the target objects in the target auction display area can be detailed attribute information of each object to be auctioned, for example, when the audience performs a triggering operation on the auction display area where the object a and the object b are located, the object information can be detailed attribute information of the object a to be auctioned and the object b to be auctioned, or can be summary information of the object a to be auctioned and the object b to be auctioned in the auction display area, and the object to be auctioned in the auction display area can meet the information, for example, price range information, proper age information and the like of the object to be auctioned in the auction display area. For example, in the live video frame shown in fig. 3, when the user of the audience terminal can select the auction display area 310, the auction display area 310 is the target auction display area, and the item information of the item to be auctioned a and the item to be auctioned b are correspondingly displayed, for example, the item to be auctioned a is the jadeite bracelet 1, the selling price 1000, the quality level a, the item to be auctioned b is the jadeite bracelet 2, the selling price 1200, the quality level a, or the item information of the auction display area 310 can be correspondingly displayed, and the items to be auctioned in the auction display area all conform to the item information of the current auction display area, for example, the jadeite bracelet, the selling price 1000-1200, the quality level a, and the like. After determining the selected target auction display area according to the triggering operation of the user of the audience terminal, the article information corresponding to the target auction display area can be obtained, and the article information of the target article is displayed in the target auction display area. During display, different display areas can be set according to actual demands, for example, the areas which do not influence the watching of the current live video, such as the left side, the right side or the lower side of the live video picture, can be displayed. In addition, when a plurality of target objects exist in the target area and object information of the plurality of target objects needs to be displayed respectively, the target objects in the target area can be sequentially arranged, and information of the target objects with the top ranking can be displayed according to the order.
The specific display of the item information of each target item in the target area or the display of the item information of the target item in the target auction display area may be determined according to the requirements of the audience terminal, for example, after the audience performs the triggering operation on the target auction display area, the requirement of the audience may be queried, or different triggering operations on the target auction display area may be set to indicate that different item information needs to be queried, which is not specifically limited in the disclosure.
In this exemplary embodiment, the information of the target object or the object information of the target object in the target auction display area may be obtained by sending the information of the identification and the coding of the target object or the identification and the coding of the target auction display area to the live broadcast server, where the object information may be uploaded to the live broadcast server in advance by the anchor terminal; or before the live broadcast starts, the article information of each article to be auctioned related to the live broadcast is sent to the audience terminal, and after the audience terminal determines the target article or the target auction display area, the corresponding article information is directly searched for and displayed, and the like.
It should be noted that, the item information of the target item may be configured by the anchor terminal, and when the audience selects the target item whose item information is configured in advance, the item information of the corresponding target item may be displayed at the audience terminal, as shown in fig. 6; if the audience selects a target item whose item information is not preconfigured or is not configured, for example, the anchor terminal just puts the target item into a live video screen, and does not have to configure corresponding item information yet, at this time, when the audience performs a trigger operation on the item, the item information may not be displayed, or general information of the anchor that is not configured to complete the item information, for example, "information to be edited" and the like may be displayed, as shown by item information 710 in fig. 7.
In an exemplary embodiment, the acquiring the information of the target object may include:
And sending the image of the target object to the live broadcast server and receiving object information of the target object fed back by the live broadcast server according to the image of the target object.
After a user of the audience terminal selects a target object, the terminal equipment can upload an image of the target object, such as an object screenshot or a video screenshot of the target object in a current live video picture, to the live server, so that the live server analyzes the image of the target object, such as matching a photo of the target object with a pre-stored photo, and determining whether the anchor terminal completes the object information configuration of the target object so as to determine whether the object information of the target object capable of being displayed exists currently, and if the object information of the target object exists, the object information of the target object can be fed back to the audience terminal and displayed; if not, no feedback may be provided, or item information that the target item was not found, etc.
In an exemplary embodiment, the information of the target object may include a review video clip of the target object, and the displaying object information of the target object in the live video frame may include:
And playing the review video clip of the target object in the live video picture.
In this exemplary embodiment, when a user of the audience terminal views live broadcast, the live video stream may be uploaded to the live broadcast server in real time, so that the live broadcast server binds the live video stream with the items in the live broadcast process, and generates sub video streams for different items to be auctioned, for example, a video stream in which a host shows the item a to be auctioned, the item b to be auctioned, and the item c to be auctioned in sequence may be uploaded to the live broadcast server in real time, and the live broadcast server classifies the sub video streams corresponding to the item a to be auctioned, the sub video stream corresponding to the item b to be auctioned, and the sub video stream corresponding to the item c to be auctioned according to different items in the video streams. When a user of the audience terminal performs triggering operation in the live video picture and requests to display the article information of the article a to be auctioned about the review video clip, the sub video stream corresponding to the article a to be auctioned can be acquired for playing and displaying.
It should be noted that, the user of the audience terminal may input different trigger operations to obtain different types of article information, for example, the user inputs a single click trigger operation to indicate that the text introduction information of the target article is viewed, the user inputs a double click trigger operation to indicate that the video clip of the target article is viewed, and the specific manner may be customized according to the actual needs, which is not specifically set in the disclosure.
The exemplary real-time of the present disclosure also provides an information processing method in live broadcast, which may be applied to the live broadcast server 130, as shown in fig. 8, and specifically may include the following steps S810 to S830:
step S810, receiving position information of triggering operation of a user at the audience terminal in a live video picture, wherein the position information is sent by the audience terminal.
The triggering operation is a touch operation initiated by a user corresponding to the audience terminal and used for inquiring or displaying the auction information of the article, and can be one or more types of operations such as clicking, double clicking, long pressing, double-finger sliding and the like in the display area of the live broadcast picture. The position information can be coordinate information of the target object on the current live video picture, or range coordinates of a preset area taking the target object as a reference, and the like. The audience terminal can send the position information to the live broadcast server, and the live broadcast server determines which item of information the user of the current audience terminal wants to acquire, namely the audience terminal can send the position information triggering operation to the live broadcast server to acquire the auction information of the target item.
Step S820, determining a target object selected in the live video picture by triggering operation according to the position information, and a target auction display area of the audience terminal corresponding to the target object when the target object is displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area.
In the present exemplary embodiment, different items to be auctioned may be displayed in the auction display area, and the items to be auctioned in the same auction display area may have the same auction information, i.e., one auction display area may correspond to one auction information. The auction information may be auction attribute information for the item to be auctioned therein, such as information on auction constraints such as a starting price, a price adding amplitude, an auction duration, whether time delay, etc. of the item to be auctioned.
When the user of the audience terminal wants to inquire the information of a certain item to be auctioned, corresponding triggering operation can be carried out on the corresponding item to be auctioned in the live video picture, at this time, the audience terminal can determine which item to be auctioned the user of the current audience terminal wants to acquire the information of the item to be auctioned through acquiring the position information of the triggering operation of the user, namely, the audience terminal can determine the target item selected by the triggering operation according to the position information of the triggering operation.
In this exemplary embodiment, after the user of the audience terminal performs the triggering operation, the location information of the triggering operation may be sent to the live broadcast server, and according to the location information, the live broadcast server may determine the target object selected by the user in the live broadcast video frame and the target display area of the audience terminal corresponding to the target object during display. The corresponding relationship between the position information and the article to be auctioned and between the article to be auctioned and the auction display area can be configured in advance by a user of the anchor terminal and uploaded to the live broadcast server, so that the live broadcast server can determine the target article and the target auction display area according to the preconfigured corresponding relationship.
Step S830, acquiring the auction information corresponding to the target auction display area, and sending the auction information corresponding to the target auction display area to the audience terminal, so as to display the auction information of the target object in the target auction display area of the audience terminal.
In this exemplary embodiment, the live broadcast server may include auction information corresponding to different auction display areas, so that when the audience terminal displays the auction information, the different auction display areas may correspond to different auction information, and when the target auction display area is determined from the multiple auction display areas, the auction information corresponding to the target auction display area may be displayed. For example, as shown in fig. 9, auction information in the auction display area 910 may be set to a high quality area, and the auction price may be set up: 2000, valence amplitude: 100, auction duration: 20 minutes, whether delay: if not, then judging whether the current is equal to or greater than the preset threshold; auction information for auction display area 920 is a medium quality area, a starting price: 1000, valence amplitude: 50, auction duration: 10 minutes, whether delay: if not, then judging whether the current is equal to or greater than the preset threshold; auction information in auction display area 930 is a low quality area, a starting price: 300, valence amplitude: 50, auction duration: 5 minutes, whether delay: if yes, etc., when the auction display area 910 is determined to be the target auction display area, then the auction information for the target item may be displayed in the auction display area 910 of the audience terminal. The auction information may be configured by the user of the anchor terminal directly in the live broadcast server, or may be configured in the anchor terminal and then uploaded to the live broadcast server, or the like. After the target article and the target auction display area corresponding to the target article during display are determined, the corresponding auction information of the target article can be searched according to the target auction display area and sent to the audience terminal so as to display the auction information of the target article in the target auction display area of the audience terminal.
Based on the above description, in this exemplary embodiment, on the one hand, in the process of watching live broadcast, the user of the audience terminal may perform a triggering operation, after receiving the position information of the triggering operation sent by the audience terminal, the live broadcast server may return to the target auction display area selected by the triggering operation to display the auction information of the target item, where the process of querying the target item auction information is implemented only by interaction between the user of the audience terminal and the item to be auctioned in the live broadcast video frame, without performing a complex querying process in the item list or the item link list, so that the process of selecting the item to be auctioned is more intuitive and has stronger pertinence, lower operation complexity and higher selection accuracy; on the other hand, the live broadcast server can directly return the auction information of the target object and display the auction information on the audience terminal, and the display process of the auction information is more concise and efficient.
In an exemplary embodiment, the step S820 may include:
determining a target auction display area corresponding to the target object in the auction display area in the live video picture according to the position information and the area setting information uploaded in advance by the anchor terminal; the area setting information comprises area dividing information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object;
Further, step S830 may include:
and determining auction information corresponding to the target auction display area according to the area setting information uploaded in advance by the anchor terminal.
In this exemplary embodiment, before live broadcasting, for example, in an unconnected live broadcasting preview stage, the hosting terminal may preset the auction display area in the live broadcasting video frame, for example, set information such as shapes and sizes of the auction display areas, set information such as those to be auctioned in each auction display area, and put those to be auctioned in each auction display area, and upload the area setting information to the live broadcasting server; after the live broadcast starts, the anchor terminal can change or adjust the regional setting information, and upload the updated regional setting information to the live broadcast server side and the like. The live broadcast server side can select a target auction display area in which a user of the current audience terminal wants to view auction information from auction display areas in a live broadcast video picture according to the position information and the area setting information uploaded in advance by the live broadcast terminal, and further can acquire auction information of the to-be-auctioned object corresponding to the target auction display area preset and uploaded by the main broadcast terminal, for example, a price interval, a starting price, auction duration and the like of the to-be-auctioned object in the auction display area uploaded in advance.
In an exemplary embodiment, the method for processing information in live broadcast may further include:
determining a target object selected by triggering operation in a live video picture according to the position information, and acquiring object information of the target object; or alternatively
And determining a target auction display area selected by triggering operation in the live video picture according to the position information, and acquiring article information of target articles in the target auction display area.
Wherein, the object information refers to detailed attribute information related to the object, for example, when the object is a down jacket, the information of the object can be gram weight, down filling amount, color, size, suitable crowd, and the like of the down jacket; when the target object is jadeite, the information of the target object may be a place of production, a diameter, a category, a thickness, and the like. The item information of the target item in the target display area may be detailed attribute information of each item to be auctioned, for example, when the audience performs a trigger operation on the auction display area where the item a and the item b are located, the item information may be detailed attribute information of the item a to be auctioned and the item b to be auctioned, or may be summary information of the item to be auctioned in the auction display area where the item a to be auctioned and the item b to be auctioned are located, and the item to be auctioned in the auction display area will satisfy the information, for example, price range information, suitable age information, and the like of the item to be auctioned in the auction display area.
The live broadcast server side can pre-establish the corresponding relation between the position information and the target object or between the position information and the target auction display area, and according to the received position information, determine which target object or which target auction display area in the live broadcast video image is currently, and acquire the object information of the target object or the target object in the target auction display area by inquiring or matching the information of the target object or the target auction display area, for example, acquire the corresponding object information by inquiring the code of the target object or the target auction display area or matching the image of the target object. After determining the selected target object according to the triggering operation of the user of the audience terminal, acquiring the object information of the target object, and sending the object information to the audience terminal so as to display the object information of the target object in a live video picture of the audience terminal; when the selected target auction display area is determined according to the triggering operation of the user of the audience terminal, the article information of the target article in the target auction display area can be acquired and sent to the audience terminal for display.
In an exemplary embodiment, the determining, according to the location information, the target item selected by the trigger operation in the live video frame, and acquiring item information of the target item may include the following steps:
extracting an object image to be determined at the position information from the live video picture according to the position information;
matching the object image to be determined with the image of the candidate object uploaded in advance by the anchor terminal, and determining a target object from the candidate object according to a matching result;
And acquiring article information of the target article uploaded in advance by the anchor terminal.
In the present exemplary embodiment, when the live service receives the location information, an item image to be determined, which may be a live video screenshot of an item to be auctioned, may be extracted from the live video frame. The live broadcast server side can match the image of the object to be determined with the image of the candidate object uploaded by the anchor terminal in advance, determines a target object from the candidate object according to a matching result, and when the matching is successful, indicates that the anchor terminal configures the object information of the object to be auctioned in advance, then the object information of the matched object to be auctioned can be fed back to the audience terminal for display, and if the matching is unsuccessful, indicates that the anchor terminal may not configure related object information, then the object information is not returned, or general information that the object information is not configured is returned, and the like.
In an exemplary embodiment, as shown in fig. 10, the item information of the target item may include a review video clip of the target item; the information processing method in live broadcast may further include the following steps:
Step S1010, acquiring a live video stream;
Step S1020, dividing the live video stream into sub video streams corresponding to the to-be-auctioned items according to the to-be-auctioned items included in the live video stream, so as to obtain review video segments of different to-be-auctioned items;
Further, step S820 includes:
Step S1030, determining the target object according to the position information, and acquiring the review video clip of the target object.
In the present exemplary embodiment, the item information of the target item may further include a review video clip of the target item, and the user of the viewer terminal may view the history video clip of the target item through a trigger operation. Specifically, when a user of the audience terminal watches live broadcast, the live broadcast video stream can be uploaded to the live broadcast server in real time, so that the live broadcast server divides the live broadcast video stream into sub video streams corresponding to the to-be-auctioned objects to obtain review video segments of different objects, for example, video streams of a main broadcast displaying the to-be-auctioned object a, the to-be-auctioned object b and the to-be-auctioned object c in sequence can be uploaded to the live broadcast server in real time, and the live broadcast server classifies the sub video streams corresponding to the to-be-auctioned object a, the sub video stream corresponding to the to-be-auctioned object b and the sub video stream corresponding to the to-be-auctioned object c according to different to-be-auctioned objects in the video streams. When a user of the audience terminal performs triggering operation in the live video picture and requests to display the article information of the article a to be auctioned about the review video clip, the sub video stream corresponding to the article a can be acquired for playing and displaying.
The exemplary real-time of the present disclosure also provides an information processing method in live broadcast, which may be applied to the above-mentioned anchor terminal 120, as shown in fig. 11, and specifically may include the following steps S1110 to S1120:
Step S1110, in response to the region setting operation performed in the graphical user interface, determining region setting information corresponding to the region setting operation; the area setting information comprises area division information of the auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the object to be auctioned; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area;
Step S1120, the area setting information is sent to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation of the user of the audience terminal in the live broadcast video picture, which is sent by the audience terminal, the target object selected by the trigger operation is determined according to the position information, and according to the target object and the area setting information, the auction information of the target auction display area corresponding to the target object is obtained from the auction information corresponding to the auction display area and is sent to the audience terminal; displaying auction information of the target object in a target auction display area of the audience terminal; the anchor terminal synchronizes the regional setting information to the audience terminal through the live broadcast server.
The region setting operation refers to the region dividing information such as the shape, the size, the position or the information of each auction display region in the live video picture, the auction information corresponding to the auction display region and the association relation between the auction display region and the to-be-auctioned object.
In this exemplary embodiment, a user of the anchor terminal may perform an area setting operation in the live setting interface before or during live broadcast, for example, enter the live setting interface, and the anchor may perform division of different auction display areas in the current live video frame through a custom gesture or actual requirement, as shown in fig. 12, may customize to divide an auction display area 1210, an auction display area 1220, and an auction display area 1230 in the interface, where the auction display areas 1210 and 1220 are in an irregular area shape, and the auction display area 1230 is in a rectangular area shape. Then, different auction information may be set for different auction display areas, such as auction display area 1210 being a high-priced area, price interval being in the range of 2000-3000, auction display area 1220 being a medium-priced area, price interval being in the range of 1000-2000, auction display area 1230 being a low-priced area, price interval being below 1000. Further, according to the information of the auction display area size position and setting, the corresponding item to be auctioned a and item to be auctioned b can be placed in the auction display area 1210, the item to be auctioned c and item to be auctioned d can be placed in the auction display area 1220, and the item to be auctioned e can be placed in the auction display area 1230.
It should be noted that, before the operation of placing the articles to be auctioned, the area setting operation may, for example, divide a plurality of auction display areas first, then place the corresponding articles to be auctioned into the auction display areas for configuring the article information, or after the operation of placing the articles to be auctioned, for example, place a plurality of articles to be auctioned first, then divide the articles belonging to the same auction display area into the same auction display areas through the custom area setting operation, so as to determine a plurality of auction display areas, etc., which is not specifically limited in the present disclosure.
Further, the anchor terminal can send the area setting information of the object to be displayed to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation performed in the live broadcast video picture by the user at the audience terminal sent by the audience terminal, the target object selected by the trigger operation is determined according to the position information, and according to the target object and the area setting information, the auction information of the target auction display area corresponding to the target object is obtained from the auction information corresponding to the auction display area and is sent to the audience terminal; the specific steps of the process of displaying the auction information of the target object in the target auction display area of the audience terminal are similar to those of the audience terminal or the live broadcast server, and will not be described in detail herein.
Based on the above description, in this exemplary embodiment, on one hand, a user of the anchor terminal may perform an area setting operation on an item to be auctioned at the anchor terminal and upload the area setting operation to the live broadcast server, so that after receiving the position information of the triggering operation sent by the audience terminal, the live broadcast server may return corresponding auction information, so that when the user of the audience terminal queries the auction information of the target item, the interaction with the item to be auctioned in the live broadcast video frame may be implemented, and no complex query process is performed by the audience in the item list or the item link list, so that the process of selecting the item is more intuitive and has stronger pertinence, lower operation complexity and higher selection accuracy; on the other hand, the anchor terminal can freely and flexibly configure the auction display area and the auction information of the goods to be auctioned in live broadcast, and the audience terminal can directly present the configured auction information, so that the display process of the auction information is more concise and efficient.
In an exemplary embodiment, the method for processing information in live broadcast may further include:
Receiving article information of an article to be auctioned, transmitting the article information of the article to be auctioned to a live broadcast server, determining the article information of a target article according to the position information when the live broadcast server receives the position information of triggering operation of a spectator terminal in a live broadcast video picture, and transmitting the article information to the spectator terminal for exhibiting the article information; or alternatively
And receiving article information of articles to be auctioned displayed in the auction display area, sending the article information of the articles to be auctioned displayed in the auction display area to the live broadcast server, determining article information of target articles in the target auction display area according to the position information when the live broadcast server receives the position information of triggering operation of the audience terminal in the live broadcast video picture, and sending the article information to the audience terminal for displaying the article information.
Wherein, the object information refers to detailed attribute information related to the object, for example, when the object is a down jacket, the information of the object can be gram weight, down filling amount, color, size, suitable crowd, and the like of the down jacket; when the target object is jadeite, the information of the target object may be a place of production, a diameter, a category, a thickness, and the like. The item information of the target item in the target display area may be detailed attribute information of each item to be auctioned, for example, when the audience performs a trigger operation on the auction display area where the item a and the item b are located, the item information may be detailed attribute information of the item a to be auctioned and the item b to be auctioned, or may be summary information of the item to be auctioned in the auction display area where the item a to be auctioned and the item b to be auctioned are located, and the item to be auctioned in the auction display area will satisfy the information, for example, price range information, suitable age information, and the like of the item to be auctioned in the auction display area.
The user of the anchor terminal may firstly configure the item information of the item to be auctioned at the anchor terminal, or the auction display area displays the item information of the item to be auctioned, and the anchor terminal may send the configured item information to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation of the audience terminal in the live broadcast video picture, the item information of the target item is obtained from the item information of the item to be auctioned according to the position information, or the item information of the target auction display area is obtained from the item information of the auction display area and sent to the audience terminal for displaying, where the specific steps are similar to those of the audience terminal and the live broadcast server, and detailed description is omitted herein.
In an exemplary embodiment, the region setting operation is a region setting operation for a live video picture or a live preview picture by displaying the live video picture or the live preview picture through a part or all of a graphical user interface of the hosting terminal.
In the present exemplary embodiment, when the region setting operation is performed, the anchor may perform the region setting operation in a preview stage before the live broadcast starts, for example, in a live broadcast preview screen when the camera is turned on and the live broadcast preview is performed in an unconnected state; the region setting operation can also be performed when live broadcasting is performed, namely, in live video pictures. When the region setting operation is performed on the live preview picture, and the region setting operation is performed again on the live video picture, the corresponding region setting information can be sent to the live server to update the region setting operation performed on the live preview picture.
In an exemplary embodiment, the method for processing information in live broadcast may further include:
And sending the image of the object to be auctioned to the live broadcast server side so that the live broadcast server side matches the image of the object to be auctioned with the image of the target object extracted from the live broadcast video picture, and determining the object information of the target object according to the matching result.
The user of the anchor terminal can upload the image of the article to be auctioned to the live broadcast server, and correspond the image to the corresponding article information, so that when the live broadcast server receives the screenshot of the target article triggered by the user of the audience terminal, the user can find out the article information of which target article the audience currently wants to acquire in an image matching mode, and feed back the article information.
The exemplary embodiment of the disclosure also provides an information processing device in live broadcast, which is applied to a viewer terminal, wherein the viewer terminal displays a live broadcast video picture through a part or all of a graphical user interface, and the live broadcast video picture comprises at least one item to be auctioned displayed in a current live broadcast room; referring to fig. 13, the apparatus 1300 may include: a presentation area display module 1310 for displaying at least one auction presentation area on a graphical user interface of a spectator terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; an item or region determining module 1320, configured to determine, in response to a triggering operation on the live video frame, a target item selected by the triggering operation and a target auction display region corresponding to the target item when displayed according to position information of the triggering operation on the live video frame; an auction information display module 1330 for displaying auction information for the target item in a target auction display area of the audience terminal; the auction information includes auction constraints for the target item when it was opened.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: the position information sending unit is used for sending position information triggering operation on the live video picture to the live broadcast server; the display area receiving unit is used for receiving a target auction display area corresponding to the target object fed back by the live broadcast server during display; the target object is determined by the live broadcast server according to the position information of the trigger operation on the live broadcast video picture; the target auction display area is determined by the live broadcast server according to the association relation between the object to be auctioned and the auction display area.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: the target object determining unit is used for responding to the triggering operation of the live video picture and determining the target object selected by the triggering operation according to the position information of the triggering operation on the live video picture; and the display area determining unit is used for determining a target auction display area corresponding to the target object during display according to the association relation between the object to be auctioned and the auction display area.
In one exemplary embodiment of the present disclosure, an auction information presentation module includes: the identification information sending unit is used for sending the identification information of the target auction display area to the live broadcast server and receiving the auction information of the target auction display area fed back by the live broadcast server according to the identification information of the target auction display area; and the auction information display unit is used for displaying the auction information of the target object in the target auction display area of the audience terminal.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the article information display module is used for acquiring article information of the target article after determining the target article selected by the triggering operation and a target auction display area corresponding to the target article during display, and displaying the article information of the target article in a live video picture; or acquiring the article information of the target article in the target auction display area, and displaying the article information of the target article in the target auction display area.
In one exemplary embodiment of the present disclosure, an item information presentation module includes: the image sending unit is used for sending the image of the target object to the live broadcast server and receiving the object information of the target object fed back by the live broadcast server according to the image of the target object.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; an item information display module comprising: and the review video clip playing unit is used for playing the review video clip of the target object in the live video picture.
The exemplary embodiment of the disclosure also provides an information processing device in live broadcast, which is applied to a live broadcast server; referring to fig. 14, the apparatus 1400 may include: the location information receiving module 1410 is configured to receive location information sent by the audience terminal, where the audience terminal user performs a triggering operation in a live video picture; the article or area determining module 1420 is configured to determine, according to the location information, a target article selected by a trigger operation in the live video frame, and a target auction display area of an audience terminal corresponding to the target article when displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the auction information acquisition module 1430 is configured to acquire auction information corresponding to the target auction display area, and send the auction information corresponding to the target auction display area to the audience terminal, so as to display the auction information of the target item in the target auction display area of the audience terminal.
In one exemplary embodiment of the present disclosure, an article or region determination module includes: the display area determining unit is used for determining a target auction display area corresponding to the target object in the auction display area in the live video picture according to the position information and the area setting information uploaded in advance by the anchor terminal; the area setting information comprises area dividing information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction information acquisition module includes: and the auction information determining unit is used for determining auction information corresponding to the target auction display area according to the area setting information uploaded in advance by the anchor terminal.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the first article information acquisition module is used for determining a target article selected by triggering operation in the live video picture according to the position information and acquiring article information of the target article; or the second object information acquisition module is used for determining a target auction display area selected by trigger operation in the live video picture according to the position information and acquiring object information of a target object in the target auction display area.
In one exemplary embodiment of the present disclosure, a first item information acquisition module includes: the image extraction unit is used for extracting an object image to be determined at the position information from the live video picture according to the position information; the image matching unit is used for matching the image of the object to be determined with the image of the candidate object uploaded in advance by the anchor terminal, and determining a target object from the candidate object according to a matching result; the information acquisition unit is used for acquiring the article information of the target article uploaded in advance by the anchor terminal.
In one exemplary embodiment of the present disclosure, the item information of the target item includes a review video clip of the target item; the information processing apparatus in live broadcast further includes: the video stream acquisition module is used for acquiring a live video stream; the video stream dividing module is used for dividing the live video stream into sub video streams corresponding to the to-be-auctioned objects according to the to-be-auctioned objects included in the live video stream so as to obtain review video fragments of different to-be-auctioned objects; the first article information acquisition module is used for determining the target article selected by triggering operation in the live video picture according to the position information and acquiring the review video fragment of the target article.
The exemplary embodiments of the present disclosure also provide an information processing apparatus in live broadcast, which is applied to a hosting terminal, where the hosting terminal displays a live broadcast video frame through a graphical user interface, and the live broadcast video frame includes at least one item to be auctioned displayed in a current live broadcast room, and referring to fig. 15, the apparatus 1500 may include: a region setting information determining module 1510 configured to determine region setting information corresponding to a region setting operation in response to the region setting operation being performed in the graphical user interface; the area setting information comprises area division information of the auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the object to be auctioned; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the region setting information sending module 1520 is configured to send the region setting information to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation performed in the live broadcast video frame by the user at the audience terminal sent by the audience terminal, the target object selected by the trigger operation is determined according to the position information, and according to the target object and the region setting information, auction information of a target auction display region corresponding to the target object is obtained from auction information corresponding to the auction display region and sent to the audience terminal; displaying auction information of the target object in a target auction display area of the audience terminal; the anchor terminal synchronizes the regional setting information to the audience terminal through the live broadcast server.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the first article information receiving module is used for receiving article information of the article to be auctioned, sending the article information of the article to be auctioned to the live broadcast server, enabling the live broadcast server to determine the article information of the target article according to the position information when receiving the position information of the trigger operation of the audience terminal in the live broadcast video picture, and sending the article information to the audience terminal for displaying the article information; or the second article information receiving module is used for receiving article information of the articles to be auctioned displayed in the auction display area, the article information of the articles to be auctioned displayed in the auction display area is sent to the live broadcast server, so that when the live broadcast server receives the position information of the trigger operation of the audience terminal in the live broadcast video picture, the article information of the target articles in the target auction display area is determined according to the position information, and the article information is sent to the audience terminal for displaying the article information.
In an exemplary embodiment of the present disclosure, the information processing apparatus in live broadcast further includes: the image sending module is used for sending the image of the object to be auctioned to the live broadcast server side so that the live broadcast server side can match the image of the object to be auctioned with the image of the target object extracted from the live broadcast video picture, and determining the object information of the target object according to the matching result.
In one exemplary embodiment of the present disclosure, the live video picture or live preview picture is displayed through a partial or complete graphical user interface of the anchor terminal, and the region setting operation is a region setting operation for the live video picture or live preview picture.
The specific details of each module/unit in the above apparatus are already described in the embodiments of the method section, and the details not disclosed can be found in the embodiments of the method section, so that they will not be described here again.
The exemplary embodiments of the present disclosure also provide an electronic device capable of implementing the above method.
Those skilled in the art will appreciate that the various aspects of the present disclosure may be implemented as a system, method, or program product. Accordingly, various aspects of the disclosure may be embodied in the following forms, namely: an entirely hardware embodiment, an entirely software embodiment (including firmware, micro-code, etc.) or an embodiment combining hardware and software aspects may be referred to herein as a "circuit," module "or" system.
An electronic device 1600 according to such an exemplary embodiment of the present disclosure is described below with reference to fig. 16. The electronic device 1600 shown in fig. 16 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present disclosure.
As shown in fig. 16, the electronic device 1600 is embodied in the form of a general purpose computing device. The components of the electronic device 1600 may include, but are not limited to: the at least one processing unit 1610, the at least one memory unit 1620, a bus 1630 connecting the different system components (including the memory unit 1620 and the processing unit 1610), and a display unit 1640.
Wherein the storage unit stores program code that is executable by the processing unit 1610 such that the processing unit 1610 performs steps according to various exemplary embodiments of the present disclosure described in the above-described "exemplary methods" section of the present specification. For example, the processing unit 1610 may perform the steps shown in fig. 2,4, 5, 8, 10, 11, etc.
The memory unit 1620 may include readable media in the form of volatile memory units, such as Random Access Memory (RAM) 1621 and/or cache memory 1622, and may further include Read Only Memory (ROM) 1623.
The storage unit 1620 may also include a program/utility 1624 having a set (at least one) of program modules 1625, such program modules 1625 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Bus 1630 may be a local bus representing one or more of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or using any of a variety of bus architectures.
Electronic device 1600 may also communicate with one or more external devices 1700 (e.g., keyboard, pointing device, bluetooth device, etc.), as well as with one or more devices that enable a user to interact with the electronic device 1600, and/or with any device (e.g., router, modem, etc.) that enables the electronic device 1600 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 1650. Also, electronic device 1600 can communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet, through network adapter 1660. As shown, network adapter 1660 communicates with other modules of electronic device 1600 over bus 1630. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with electronic device 1600, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or may be implemented in software in combination with the necessary hardware. Thus, the technical solutions according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, including several instructions to cause a computing device (may be a personal computer, a server, a terminal device, or a network device, etc.) to perform the method according to the exemplary embodiments of the present disclosure.
Exemplary embodiments of the present disclosure also provide a computer readable storage medium having stored thereon a program product capable of implementing the method described above in the present specification. In some possible implementations, various aspects of the disclosure may also be implemented in the form of a program product comprising program code for causing a terminal device to carry out the steps according to the various exemplary embodiments of the disclosure as described in the "exemplary methods" section of this specification, when the program product is run on the terminal device.
Exemplary embodiments of the present disclosure also provide a program product for implementing the above method, which may employ a portable compact disc read-only memory (CD-ROM) and comprise program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present disclosure is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
Furthermore, the above-described figures are only schematic illustrations of processes included in the method according to the exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily appreciated that the processes shown in the above figures do not indicate or limit the temporal order of these processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, for example, among a plurality of modules.
It should be noted that although in the above detailed description several modules or units of a device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit in accordance with exemplary embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into a plurality of modules or units to be embodied.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (18)
1. An information processing method in live broadcast, which is applied to a viewer terminal, wherein the viewer terminal displays a live broadcast video picture through a part or all of a graphical user interface, and the live broadcast video picture comprises at least one item to be auctioned displayed in a current live broadcast room, and the method comprises the following steps:
Displaying at least one auction presentation area on a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal; the region setting operation is the region setting operation aiming at the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the live video picture or the live preview picture is displayed through part or all of the graphical user interface of the anchor terminal;
Responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation and a target auction display area corresponding to the target object when being displayed according to the position information of the triggering operation on the live video picture; the target auction display area is an auction display area of the at least one auction display area;
Displaying auction information of the target item in the target auction display area of the audience terminal; the auction information includes auction constraints for the target item when opened for auction; one or more items to be auctioned are included in the target auction display area;
The responding to the triggering operation of the live video picture, determining the target object selected by the triggering operation and the target auction display area corresponding to the target object when being displayed according to the position information of the triggering operation on the live video picture, comprises the following steps:
Responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation according to the position information of the triggering operation on the live video picture;
determining a target auction display area corresponding to the target object when the target object is displayed according to the association relation between the object to be auctioned and the auction display area;
displaying auction information for the target item in the target auction display area of the audience terminal, comprising:
the identification information of the target auction display area is sent to a live broadcast server side, and auction information of the target auction display area fed back by the live broadcast server side according to the identification information of the target auction display area is received;
And displaying auction information of the target object in the target auction display area of the audience terminal.
2. The method according to claim 1, wherein the determining the target item selected by the triggering operation according to the position information of the triggering operation on the live video picture, and the target auction display area corresponding to the target item when displayed, includes:
transmitting the position information of the triggering operation on the live video picture to a live broadcast server;
receiving a target auction display area corresponding to the target object fed back by the live broadcast server during display;
The target object is determined by the live broadcast server according to the position information of the trigger operation on the live broadcast video picture; the target auction display area is determined by the live broadcast server according to the association relation between the to-be-auctioned object and the auction display area.
3. The method of claim 1, wherein after determining the target item selected by the triggering operation and the target auction display area to which the target item corresponds at the time of display, the method further comprises:
acquiring article information of the target article, and displaying the article information of the target article in the live video picture; or alternatively
And acquiring the article information of the target article in the target auction display area, and displaying the article information of the target article in the target auction display area.
4. A method according to claim 3, wherein said obtaining item information for said target item comprises:
And sending the image of the target object to a live broadcast server, and receiving object information of the target object fed back by the live broadcast server according to the image of the target object.
5. A method according to claim 3, wherein the item information of the target item comprises a review video clip of the target item; the displaying the item information of the target item in the live video picture comprises the following steps:
and playing the review video clip of the target object in the live video picture.
6. The information processing method in live broadcasting is characterized by being applied to a live broadcasting server; the method comprises the following steps:
Receiving position information of triggering operation of a user at a viewer terminal in a live video picture, wherein the position information is sent by the viewer terminal;
Determining a target object selected by the triggering operation in the live video picture according to the position information, and a target auction display area of a audience terminal corresponding to the target object when the target object is displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the region setting operation is the region setting operation aiming at the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the live video picture or the live preview picture is displayed through part or all of the graphical user interface of the anchor terminal;
Acquiring auction information corresponding to the target auction display area, and sending the auction information corresponding to the target auction display area to the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal; the target auction display area is an auction display area of the at least one auction display area; one or more items to be auctioned are included in the target auction display area;
The size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal;
the obtaining the auction information corresponding to the target auction display area, and sending the auction information corresponding to the target auction display area to the audience terminal, so as to display the auction information of the target object in the target auction display area of the audience terminal, includes:
and feeding back auction information of the target auction display area to the audience terminal according to the identification information of the target auction display area sent by the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
7. The method of claim 6, wherein the determining, according to the location information, a target item selected by the trigger operation in the live video picture, and a target auction display area of a viewer terminal corresponding to the target item when displayed, comprises:
Determining a target auction display area corresponding to the target object in an auction display area in the live video picture according to the position information and the area setting information uploaded in advance by a host terminal; the area setting information comprises area division information of the auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object;
The obtaining the auction information corresponding to the target auction display area includes:
And determining auction information corresponding to the target auction display area according to the area setting information uploaded in advance by the anchor terminal.
8. The method of claim 6, wherein the method further comprises:
Determining a target object selected by the triggering operation in the live video picture according to the position information, and acquiring object information of the target object; or alternatively
And determining a target auction display area selected by the trigger operation in the live video picture according to the position information, and acquiring article information of target articles in the target auction display area.
9. The method of claim 8, wherein determining the target item selected by the trigger operation in the live video view according to the location information, and acquiring item information of the target item, comprises:
Extracting an object image to be determined at the position information from the live video picture according to the position information;
Matching the object image to be determined with the image of the candidate object uploaded in advance by the anchor terminal, and determining the target object from the candidate object according to a matching result;
And acquiring the item information of the target item uploaded in advance by the anchor terminal.
10. The method of claim 8, wherein the item information of the target item comprises a review video clip of the target item; the method further comprises the steps of:
Acquiring a live video stream;
Dividing the live video stream into sub video streams corresponding to the to-be-auctioned objects according to the to-be-auctioned objects included in the live video stream, so as to obtain review video segments of different to-be-auctioned objects;
The step of determining the target object selected by the trigger operation in the live video picture according to the position information and acquiring the object information of the target object comprises the following steps:
And determining the target object selected by the triggering operation in the live video picture according to the position information, and acquiring a review video fragment of the target object.
11. An information processing method in live broadcast is characterized by being applied to a live broadcast terminal, wherein the live broadcast terminal displays live broadcast video pictures through a graphical user interface, the live broadcast video pictures comprise at least one to-be-auctioned object displayed in a current live broadcast room, and the live broadcast video pictures or live broadcast preview pictures are displayed through part or all of the graphical user interface of the live broadcast terminal, and the method comprises the following steps:
Determining region setting information corresponding to region setting operation in response to the region setting operation in a graphical user interface; the area setting information comprises area division information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the region setting operation is a region setting operation for the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal;
The region setting information is sent to a live broadcast server, when the live broadcast server receives position information of trigger operation of a user at a live broadcast video picture of a user at the audience terminal, which is sent by the audience terminal, a target object selected by the trigger operation is determined according to the position information, and auction information of a target auction display region corresponding to the target object is obtained from auction information corresponding to the auction display region according to the target object and the region setting information and is sent to the audience terminal; displaying auction information of the target item in a target auction display area of the audience terminal; the method comprises the steps that a main broadcasting terminal synchronizes region setting information to a spectator terminal through a live broadcasting server; the target auction display area is an auction display area of the at least one auction display area; one or more items to be auctioned are included in the target auction display area;
the auction information of the target auction display area corresponding to the target object is acquired and sent to the audience terminal; displaying auction information for the target item in a target auction display area of the audience terminal, comprising:
and feeding back auction information of the target auction display area to the audience terminal according to the identification information of the target auction display area sent by the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
12. The method of claim 11, wherein the method further comprises:
receiving article information of an article to be auctioned, sending the article information of the article to be auctioned to the live broadcast server, enabling the live broadcast server to determine the article information of a target article according to the position information when receiving the position information of triggering operation of a spectator terminal in a live broadcast video picture, and sending the article information to the spectator terminal to display the article information; or alternatively
And receiving article information of articles to be auctioned displayed in the auction display area, wherein the article information of the articles to be auctioned displayed in the auction display area is sent to the live broadcast server, so that when the live broadcast server receives the position information of triggering operation of the audience terminal in a live broadcast video picture, the article information of the target articles in the target auction display area is determined according to the position information and is sent to the audience terminal for displaying the article information.
13. The method according to claim 12, wherein the method further comprises:
And sending the image of the object to be auctioned to the live broadcast server so that the live broadcast server can match the image of the object to be auctioned with the image of the target object extracted from the live broadcast video picture, and determining the object information of the target object according to the matching result.
14. An information processing device in live broadcasting is characterized by being applied to a spectator terminal, wherein the spectator terminal displays a live broadcasting video picture through a part or all of a graphical user interface, and the live broadcasting video picture comprises at least one to-be-auctioned object displayed in a current live broadcasting room; the device comprises:
A display area display module for displaying at least one auction display area on a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal; the region setting operation is the region setting operation aiming at the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the live video picture or the live preview picture is displayed through part or all of the graphical user interface of the anchor terminal;
The article or region determining module is used for responding to the triggering operation of the live video picture, and determining a target article selected by the triggering operation and a target auction display region corresponding to the target article when being displayed according to the position information of the triggering operation on the live video picture; the target auction display area is an auction display area of the at least one auction display area;
The auction information display module is used for displaying the auction information of the target object in the target auction display area of the audience terminal; the auction information includes auction constraints for the target item when opened for auction; one or more items to be auctioned are included in the target auction display area;
an item or region determination module configured to:
Responding to the triggering operation of the live video picture, and determining a target object selected by the triggering operation according to the position information of the triggering operation on the live video picture;
determining a target auction display area corresponding to the target object when the target object is displayed according to the association relation between the object to be auctioned and the auction display area;
displaying auction information for the target item at the target auction display area of the audience terminal, configured to:
the identification information of the target auction display area is sent to a live broadcast server side, and auction information of the target auction display area fed back by the live broadcast server side according to the identification information of the target auction display area is received;
And displaying auction information of the target object in the target auction display area of the audience terminal.
15. An information processing device in live broadcast is characterized by being applied to a live broadcast server; the device comprises:
the position information receiving module is used for receiving position information of triggering operation of a user at the audience terminal in a live video picture, wherein the position information is sent by the audience terminal;
The article or area determining module is used for determining a target article selected by the triggering operation in the live video picture according to the position information and a target auction display area of a audience terminal corresponding to the target article when the target article is displayed; wherein, at least one auction display area is displayed through a graphical user interface of the audience terminal; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the region setting operation is the region setting operation aiming at the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the live video picture or the live preview picture is displayed through part or all of the graphical user interface of the anchor terminal;
The auction information acquisition module is used for acquiring the auction information corresponding to the target auction display area and sending the auction information corresponding to the target auction display area to the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal; the target auction display area is an auction display area of the at least one auction display area; one or more items to be auctioned are included in the target auction display area;
The size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal;
an auction information acquisition module configured to:
and feeding back auction information of the target auction display area to the audience terminal according to the identification information of the target auction display area sent by the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
16. An information processing apparatus in live broadcast, characterized in that it is applied to a live broadcast terminal, the live broadcast terminal displays a live broadcast video picture through a graphical user interface, the live broadcast video picture includes at least one item to be auctioned displayed in a current live broadcast room, and the live broadcast video picture or a live broadcast preview picture is displayed through a part or all of the graphical user interface of the live broadcast terminal, the apparatus includes:
The area setting information determining module is used for determining area setting information corresponding to an area setting operation in response to the area setting operation in the graphical user interface; the area setting information comprises area division information of an auction display area, auction information corresponding to the auction display area and association relation between the auction display area and the to-be-auctioned object; the auction display area is used for displaying auction information of the objects to be auctioned in the auction display area; the at least one auction display area is obtained by dividing the region setting operation in the live video picture displayed by the anchor terminal in response to the graphical user interface of the anchor terminal and is synchronized to the audience terminal; the region setting operation is a region setting operation for the live video picture or the live preview picture; the region setting operation is an operation of dividing regions for the shape, size, position or information of each auction display region in the live video picture by the anchor terminal; the region setting operation comprises gesture operation for dividing the region shapes of different auction display regions; the region setting operation is applied to live broadcast preview pictures in a preview stage before live broadcast is started or live broadcast video pictures when live broadcast is performed; the size, the size and the shape of the auction display area, the placement of the objects to be auctioned in the area and the auction information or the object information of each object to be auctioned in the auction display area are preset by the anchor terminal;
The region setting information sending module is used for sending the region setting information to a live broadcast server side, when the live broadcast server side receives the position information of trigger operation in a live broadcast video picture, which is sent by a viewer terminal, of a viewer terminal user, determining a target object selected by the trigger operation according to the position information, and obtaining auction information of a target auction display region corresponding to the target object from auction information corresponding to the auction display region according to the target object and the region setting information, and sending the auction information to the viewer terminal; displaying auction information of the target item in a target auction display area of the audience terminal; the method comprises the steps that a main broadcasting terminal synchronizes region setting information to a spectator terminal through a live broadcasting server; the target auction display area is an auction display area of the at least one auction display area; one or more items to be auctioned are included in the target auction display area;
an area setting information transmitting module configured to:
and feeding back auction information of the target auction display area to the audience terminal according to the identification information of the target auction display area sent by the audience terminal so as to display the auction information of the target object in the target auction display area of the audience terminal.
17. An electronic device, comprising:
a processor; and
A memory for storing executable instructions of the processor;
wherein the processor is configured to perform the method of any of claims 1-13 via execution of the executable instructions.
18. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the method of any of claims 1-13.
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