CN114021045A

CN114021045A - Method, device, equipment and storage medium for marking user source channel

Info

Publication number: CN114021045A
Application number: CN202111291984.XA
Authority: CN
Inventors: 王超
Original assignee: Shenzhen Ideamake Software Technology Co Ltd
Current assignee: Shenzhen Ideamake Software Technology Co Ltd
Priority date: 2021-11-01
Filing date: 2021-11-01
Publication date: 2022-02-08

Abstract

The embodiment of the application discloses a method, a device, equipment and a storage medium for marking a user source channel, wherein the method comprises the following steps: collecting the operation of a user for entering a channel number product; marking the channel number of the page based on the browsing page of the channel number product by the user; based on the operation behaviors of the user on the channel number product, marking the channel number of the operation behaviors, wherein the operation behaviors comprise access operations and sharing operations; marking the channel number of the point burying event based on the triggering of the user on the point burying event of the channel number product; analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event; and generating a channel comprehensive display result according to the data analysis. By adopting the method and the device, the analysis range of the channel number products can be improved, the behavior of the user in using the channel number products can be more accurately analyzed, and the improvement of the channel number products is facilitated.

Description

Method, device, equipment and storage medium for marking user source channel

Technical Field

The application relates to the field of propagation data analysis, and mainly relates to a method, a device, equipment and a storage medium for marking a user source channel.

Background

At present, with the popularization of the internet, more and more users browse webpage information through the internet, and can provide channel product solutions by analyzing browsing data.

In the prior art, a page browsed after a user enters a product through a channel number is marked, only browsing tracks of the user can be recorded, but the data range for analyzing the channel number product is limited, and the integral channel type and attention of the user cannot be accurately judged.

Disclosure of Invention

An object of the present application is to provide a method, an apparatus, and a storage medium for marking a user source channel, which have the advantages of being capable of analyzing a channel number product in a wide range, more accurately analyzing a behavior of a user using a channel number product, and facilitating improvement and cost control of the channel number product, so as to further improve user experience.

In order to achieve the above object, in a first aspect, an embodiment of the present application provides a method for marking a user source channel, where:

collecting the operation of a user for entering a channel number product;

marking the channel number of the page based on the browsing page of the channel number product by the user;

based on the operation behaviors of the user on the channel number product, marking the channel number of the operation behaviors, wherein the operation behaviors comprise access operations and sharing operations;

marking the channel number of the point burying event based on the triggering of the user on the point burying event of the channel number product;

analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event;

and analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event to obtain an analysis result, wherein the analysis result is used for representing the user service condition of the channel number product.

It can be understood that comprehensive data of channel number products can be acquired through page channel number marking, operation behavior channel number marking and channel number marking of buried point events, so that complete data analysis can be performed on channels, and evaluation angles of various channels are increased.

In one possible example, the page channel number marking based on the user browsing the page of the channel number product comprises the following steps:

and marking the channel number of the page according to the page browsing sequence of the channel number product by the user, and recording the marking sequence.

It can be understood that according to the page browsing sequence of the channel number product by the user, the page channel number is marked, and the marking sequence is recorded. The channel number marking method and the channel number marking device can mark channel numbers of all pages browsed by a user, and the acquisition capacity of page browsing data is improved.

In one possible example, the performing operation action channel number marking based on the operation action of the user on the channel number product comprises the following steps:

when a user performs access operation, acquiring access time and access times, wherein the access time is used for recording the time of the user for accessing a page;

when a user carries out sharing operation, sharing time and sharing times are obtained, wherein the sharing time is used for recording the time of the user sharing a page.

The method and the device have the advantages that the access time and the access times are obtained, the sharing time and the sharing times are obtained, the operation behaviors of the channel number products can be fully collected by the user, and the obtaining capability of the operation behaviors of the user is optimized.

In one possible example, the channel number marking of the operation action based on the operation action of the user on the channel number product comprises the following steps:

and marking the channel number of the operation behavior according to the sequence of the operation behavior of the channel number product by the user, and recording the marking sequence.

It can be understood that the channel number of the operation behaviors is marked according to the sequence of the operation behaviors of the channel number product by the user, and the marking sequence is recorded, so that the comprehensive acquisition capacity of the operation behaviors is improved.

In one possible example, based on the triggering of the channel number product burial point event by the user, the channel number marking of the burial point event comprises the following steps:

the channel number product page stopping time duration calculation method comprises the steps of triggering a channel number product embedding event based on a user, recording a first time stamp after page loading is completed, recording a second time stamp after the user clicks a page jump button, and calculating the channel number product page stopping time duration according to the first time stamp and the second time stamp.

It can be understood that based on the buried point event that the user triggered the channel number product, the first timestamp that the page loading finished and the second timestamp that the user clicked the jump page button were recorded, and according to first timestamp and second timestamp, it stops for a long time to calculate the channel number product page. The method can acquire the attention time of the user on the channel number product and optimize the acquisition capability of the attention degree of the user.

In one possible example, the performing the user data analysis includes the steps of:

according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the embedded point event, channel product classification corresponding to the operation behavior and channel product classification corresponding to the embedded point event are counted, and the service condition of the channel number product is analyzed.

It can be understood that according to the channel number mark of the page, the channel number mark of the operation behavior and the channel number mark of the embedded point event, the channel product classification corresponding to the operation behavior and the channel product classification corresponding to the embedded point event are counted, the service condition of the channel number product is analyzed, and the channel integral user data analysis can be performed on the channel data of the whole link.

In one possible example, the obtaining the analysis result comprises the following steps:

according to the analysis result, at least one item of a channel product influence ranking list, a channel product access amount ranking list and a channel product share amount ranking list is displayed, the channel product influence ranking list displays influence ranking of each channel classification of products, the channel product access amount ranking list displays access amount ranking of each channel classification of products, the product share amount ranking list displays the number ranking of times of each channel classification of the products being shared, and at least one item of the channel product influence ranking list, the channel product access amount ranking list and the channel product share amount ranking list is updated at preset time intervals.

According to the analysis result, at least one item of the channel product influence ranking list, the channel product access amount ranking list and the channel product propagation number ranking list is displayed, and the result of the channel overall user data analysis can be displayed.

In a second aspect, an embodiment of the present application provides an apparatus for user source channel marking, including a processor, a memory, and one or at least one program, where the one or at least one program is stored in the memory and configured to be executed by the processor, and the program includes instructions for implementing the steps in the method according to the first aspect or any one of the first aspects.

In a third aspect, an embodiment of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program, and the computer program causes a computer to execute to implement the method according to the first aspect or any one of the first aspects.

In a fourth aspect, embodiments of the present application provide a computer program product comprising a non-transitory computer-readable storage medium storing a computer program, the computer being operable to cause a computer to perform a method according to the first aspect or any one of the first aspects.

The embodiment of the application has the following beneficial effects:

and collecting the operation of the user for entering the channel number product. And marking the channel number of the page based on the browsing page of the channel number product by the user. And marking the channel number of the operation behavior based on the operation behavior of the channel number product by the user, wherein the operation behavior comprises access operation and sharing operation. And marking the channel number of the point burying event based on the triggering of the user on the point burying event of the channel number product. And analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event to obtain an analysis result, wherein the analysis result is used for representing the user service condition of the channel number product. Therefore, the channel number of all product data of the channel number full link is marked, the service condition of the channel number product can be analyzed more accurately, the channel comprehensive display result is obtained, and then the targeted optimization suggestion is provided.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained based on these drawings without creative efforts. Wherein:

fig. 1 is an application scenario diagram of a user source channel marking according to an embodiment of the present application;

fig. 2 is a schematic flow chart of a user source channel marking according to an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of a channel product influence leaderboard provided by an embodiment of the present application;

FIG. 4 is a schematic diagram of a channel product access ranking list according to an embodiment of the present disclosure;

fig. 5 is a schematic diagram of a channel product share ranking list according to an embodiment of the present disclosure;

fig. 6 is a schematic structural diagram of a user source channel marking apparatus according to an embodiment of the present disclosure;

fig. 7 is a block diagram of a user source channel marking apparatus according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.

Referring to fig. 1, fig. 1 is a diagram illustrating an application scenario of a user source channel mark. As shown in fig. 1, the application scenario diagram includes a server 101, an electronic device 102, and a user 103. It should be noted that the number of devices, the form of the devices, and the number of users in the system shown in fig. 1 are used for example and do not constitute a limitation to the embodiments of the present application, and one server may be connected to one or more electronic devices, and one electronic device may be connected to one or more servers.

The electronic device 102 may be a notebook computer, a smart phone or a Personal Computer (PC) shown in fig. 1, and may also be an all-in-one machine, a palm computer, a tablet computer (pad), a smart television playing terminal, a portable device, and the like. The operating system of the PC-side electronic device, such as a kiosk or the like, may include, but is not limited to, operating systems such as Linux system, Unix system, Windows series system (e.g., Windows xp, Windows 7, etc.). The operating system of the electronic device at the mobile end, such as a smart phone, may include, but is not limited to, an operating system such as an android system, an IOS (operating system of an apple mobile phone), a Window system, and the like. In the following application documents, an electronic device is described as a mobile phone terminal by way of example.

The server 101 is similar to a general computer architecture and includes a processor, a hard disk, a memory, a system bus, etc. for providing services to the electronic device 102. The server 101 may be a server or a server cluster composed of a plurality of servers, and the like, and is not limited herein.

The user 103 is a user who actually operates the electronic device 102, and the user 103 may input an operation instruction to the electronic device 102 to control the electronic device 102 to perform a corresponding operation.

For example, the user 103 may view channel number product information transmitted by the server 101 or other electronic device through the electronic device 102, or the user 103 may view channel number product information received by the electronic device 102 from the server 101 or other electronic device through the electronic device 102. The other electronic devices are not limited in the present application, and may be any electronic devices other than the electronic device 102, and the types of the other electronic devices may be the same as or different from the type of the electronic device 102.

The following describes a method for user source channel marking provided by the embodiments of the present application, which may be performed by a user source channel marking pushing apparatus, which may be implemented by software and/or hardware, and may be generally integrated in an electronic device or a server.

Referring to fig. 2, fig. 2 is a schematic flow chart illustrating a user source channel marking according to the present application. As exemplified by the use of the method applied to channel number products, the user-sourced channel marking device may comprise a server or an electronic device. The method comprises the following steps S201 to S205, wherein:

s201: and collecting the operation of the user for entering the channel number product.

In the embodiment of the present application, a channel number product is a product corresponding to one or more channel numbers, where the channel number may be used to identify a channel through which a user accesses the product, and the product may be a product website or an application platform, or a product composed of contents such as images, videos, or texts in the product website or the application platform. The contents contained in the channel number product information are compliance contents which accord with each law of the people's republic of China.

In the embodiment of the present application, the user channel number is a record of all information components that define a user to a certain system. It includes the channel number name, and the rights and permissions that the user uses so that the user and computer can log onto the network and access domain resources. The user channel number can be used for recording user names and passwords of users, groups affiliated to the users, accessible network resources and personal files and settings of the users, and each user has a user channel number in the domain controller so as to access the server and use resources on the network. For example, the channel number may be a login account of an application such as an orange, a starfish, and the universe world, a plurality of channel accounts may be bound to a store corresponding to the same channel product "aircraft carrier model", and the bound channel number may share commodities of the store through different network platforms.

In the embodiment of the application, the user can access the network through the networking device, so as to browse the channel number product, and the networking device can be a mobile phone, a computer or other devices connected with a network which has independent addresses and has the functions of transmitting or receiving data. Furthermore, each network device obtains a unique address through the network card, each network card can be solidified by a manufacturer when leaving a factory with a globally unique media access layer address, a user cannot change the address, and the address arrangement of the network devices is the same as that of a daily home address and is used for distinguishing respective identities.

In the embodiment of the application, the embedded point is used for monitoring the behavior of the user on the application presentation layer, the operation, product and data analysis is used for analyzing and counting the user behavior based on the embedded point, and meanwhile, the embedded point can also be used as a front-end monitoring means for checking whether the function reaches the expected evidence. And analyzing the user behavior based on the buried point data to obtain important data including page click amount, user access path, user conversion rate, diversion conversion rate, user access duration, user access content analysis and the like. Specifically, the front end buried point is roughly classified into: code embedding, visual embedding and traceless embedding. The code embedding point is also called a manual embedding point, belongs to an invasive embedding point, manually implants the embedding point in the code, and can control the position time and the trigger mechanism of the embedding point. The code embedding point is relatively simple to use, when an Application program (APP for short) or an interface is initialized, a software development kit of a third-party data analysis service provider is initialized, and then a corresponding data sending interface in the software development kit is called to perform data sending operation when a certain event occurs. For example, to count the number of clicks on the "ship model" button in the APP, when the "ship model" button of the APP is clicked, a data sending interface provided by the software development kit may be called in a click function corresponding to the button to send data. The visual embedded point takes the service code as input, the embedded point is configured through a visual system, and finally the service code and the embedded point code are output in a coupling mode. Visualization of buried points the general flow is: inputting a uniform resource locator of a page, configuring a visual tool after the page is loaded, clicking a created event, entering an element selection mode, clicking a certain element on the page by using a mouse, setting the name of the event in a popped dialog box, saving the configuration after selecting and reporting a data attribute, and reporting the data after a user accesses a click button. The traceless buried point is a full buried point which can intercept all events and page loading life cycles of the whole situation indiscriminately.

It can be understood that the operation of collecting the channel number product entered by the user can collect the operation information of the channel number product by the user as much as possible, and the range of collecting the channel number product data is improved.

S202: and marking the channel number of the page based on the browsing page of the channel number product by the user.

In the embodiment of the application, page channel number marking is carried out according to the page browsing sequence of the channel number product by the user, and the marking sequence is recorded. For example, when a user browses the web page of "mars" first and then browses the web page of "mars", the channel number of "mars" is marked in a first browsing order, and the channel number of "mars" is marked in a second browsing order.

It can be understood that the channel number of the page is marked based on the browsing page of the channel number product by the user, and the channel numbers of all the pages browsed by the user can be marked, so that the acquisition capability of the page browsing data is improved.

S203: and marking the channel number of the operation behavior based on the operation behavior of the channel number product by the user, wherein the operation behavior comprises access operation and sharing operation.

In the embodiment of the application, marking the channel number of the operation behavior comprises the following steps: when a user performs access operation, acquiring access time and access times, wherein the access time is used for recording the time of the user for accessing a page; when a user carries out sharing operation, sharing time and sharing times are obtained, wherein the sharing time is used for recording the time of the user sharing a page.

S204: and marking the channel number of the point burying event based on the triggering of the user on the point burying event of the channel number product.

In the embodiment of the application, the channel number marking of the channel number embedding event based on the triggering of the channel number product embedding event by the user comprises the following steps: the channel number product page stopping time duration calculation method comprises the steps of triggering a channel number product embedding event based on a user, recording a first time stamp after page loading is completed, recording a second time stamp after the user clicks a page jump button, and calculating the channel number product page stopping time duration according to the first time stamp and the second time stamp.

It can be understood that the method can acquire the attention time of the user on the channel number product and optimize the acquisition capability of the attention degree of the user.

S205: and analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event to obtain an analysis result, wherein the analysis result is used for representing the user service condition of the channel number product.

In an embodiment of the present application, the analyzing the user data according to the page channel number flag, the operation behavior channel number flag, and the channel number flag of the buried point event includes the following steps: according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the embedded point event, channel product classification corresponding to the operation behavior and channel product classification corresponding to the embedded point event are counted, and the service condition of the channel number product is analyzed.

In an embodiment of the present application, the data analysis includes: and carrying out comprehensive data statistics on the data, and carrying out channel product influence statistics and calculation, channel product visit quantity statistics and calculation and channel product sharing quantity statistics and calculation. For example, performing comprehensive data statistics on data includes: the data is sorted using a set of preset sorting algorithms. The preset ordering algorithm set may include at least one preset ordering algorithm, which may be a bubble ordering algorithm, a selection ordering algorithm, an insertion ordering algorithm, a quick ordering algorithm, a heap ordering algorithm, a bucket ordering algorithm, a priority ordering algorithm, and the like, and is not limited herein. The target ranking algorithm may be at least one or more predetermined ranking algorithms selected from a set of predetermined ranking algorithms.

The bubble sort algorithm is a stable sort algorithm, and the principle is to repeatedly scan the sequence to be sorted, compare each pair of adjacent elements, and exchange when the sequence of the pair of elements is incorrect. This process is repeated until no two adjacent elements can be swapped, indicating that the ordering is complete.

The selective sorting algorithm is an unstable sorting algorithm, and the principle is that the smallest (or largest) element is selected from the data elements to be sorted at a time and stored at the start position of the sequence. Then continue to find the smallest (large) element from the remaining unsorted elements and put it to the end of the sorted sequence. And so on until all the data elements to be sorted are arranged.

The insertion sorting algorithm can also be called direct insertion sorting, and the principle is that a double-layer loop is used, an outer layer loop searches for positions to be inserted of all elements except a first element, and an inner layer loop searches for positions to be inserted of an ordered table in front of a current element and moves.

The fast sorting algorithm is an improvement of bubble sorting algorithm, and the principle is that data to be sorted is divided into two independent parts through one-time sorting, wherein all data of one part is smaller than all data of the other part, then the two parts of data are respectively and fast sorted according to the method, and the whole sorting process can be carried out recursively, so that the whole data is changed into an ordered sequence.

The heap sort algorithm may also be referred to as a heap sort algorithm, which is a sort algorithm designed by using a data structure such as a heap. A heap is a structure that approximates a complete binary tree and at the same time satisfies the property of a heap, i.e., a child node's key value or index is always smaller (or larger) than its parent.

The bucket ordering algorithm, which may also be referred to as a bin ordering algorithm, is based on the principle of dividing an array into a finite number of buckets. Each bucket is sorted individually (possibly using another sorting algorithm or continuing the sorting in a recursive manner).

The prioritization algorithm refers to an algorithm for performing the ranking in combination with a priority queue (priority queue) and another ranking algorithm (for example, a quick ranking algorithm, a heap ranking algorithm, a bucket ranking algorithm, or the like).

It can be appreciated that this step promotes the scientificity and visualization of data statistics, as well as the traceability of the time dimension of the data.

In the embodiment of the application, at least one of a channel product influence ranking list, a channel product access amount ranking list and a channel product propagation number ranking list is displayed according to the analysis result, the channel product influence ranking list displays the influence ranking of each channel classification of the product, the channel product access amount ranking list displays the access amount ranking of each channel classification of the product, the product propagation number ranking list displays the number ranking of times that each channel classification of the product is shared, and at least one of the channel product influence ranking list, the channel product access amount ranking list and the channel product propagation number ranking list is updated at intervals of preset time.

Referring to fig. 3, fig. 3 is a schematic diagram of a channel product influence leaderboard according to an embodiment of the present disclosure. And according to the user data analysis, performing influence ranking list display time screening and channel number category screening on the channel products, and displaying at least one of a serial number, a name, sharing times, an access amount, the number of visitors, per-person sharing times and influence. For example, in the movie classification, a channel named wu one has 500 sharing times for the channel number product, 1100 visit rate, 50 visitors, 10 per-person sharing times, 1000 influence, a channel named zheng second, 100 sharing times for the channel number product, 800 visitors, 20 visitors, 5 per-person sharing times, and 600 influence.

Referring to fig. 4, fig. 4 is a schematic view of a channel product access rate chart according to an embodiment of the present application. And analyzing according to the user data, wherein at least one of a channel product access rate ranking list display sequence number, a channel number icon, a channel number name, a channel number category, a channel number access frequency and a channel number access time option. For example, the channel number icon with the first sequence number is a five-pointed star, the channel number name is wang three, the channel number category is music, the access frequency is 13, the access time is a1-a13, the channel number icon with the second sequence number is a rectangle, the channel number name is zhao five, the channel number category is movie, the access frequency is 10, and the access time is B1-B10.

Referring to fig. 5, fig. 5 is a schematic view of a channel product sharing amount ranking board according to an embodiment of the present application. And analyzing according to the user data, wherein at least one of a ranking list display sequence number, a channel number icon, a channel number name, a channel number category, a sharing frequency and a sharing time option is selected for the channel product propagation times. For example, the icon with the first ranking of the number of sharing times is a triangle, the name of the channel is zhang, the category of the icon belongs to music, the number of sharing times of the product brought by active propagation is 99, the specific sharing time is C1-C99, the icon with the second ranking of the number of sharing times is a hexagram, the name of the channel is lie four, the category of the icon belongs to movie and television, the number of sharing times of the product brought by active propagation is 50, and the specific sharing time is D1-D50.

Referring to fig. 6, fig. 6 is a schematic structural diagram of a user source channel marking device according to an embodiment of the present disclosure. The device can be a server or a module in the server. As shown in fig. 6, the apparatus 600 at least includes: acquisition unit 601, processing unit 602. Wherein:

the acquisition unit 601 is used for acquiring the operation of a user for entering a channel number product, wherein a buried point is arranged in the channel number product, and the acquisition unit acquires the trigger operation aiming at the channel number product;

the processing unit 602 marks the channel number of the page based on the browsing page of the channel number product by the user;

the processing unit 602 performs operation behavior channel number marking based on an operation behavior of a user on the channel number product, where the operation behavior includes an access operation and a sharing operation;

the processing unit 602 marks the channel number of the channel number embedding event based on the triggering of the channel number product embedding event by the user;

the processing unit 602 performs user data analysis according to the page channel number flag, the operation behavior channel number flag, and the channel number flag of the buried point event, to obtain an analysis result.

In one possible example, the processing unit 602 performs page channel number tagging based on a user browsing page of the channel number product; based on the operation behaviors of the user on the channel number product, marking the channel number of the operation behaviors, wherein the operation behaviors comprise access operations and sharing operations; marking the channel number of the point burying event based on the triggering of the user on the point burying event of the channel number product; and analyzing user data according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the buried point event to obtain an analysis result, wherein the analysis result is used for representing the user service condition of the channel number product.

In one possible example, the processing unit 602 marks page channel numbers according to a page browsing sequence of the channel number product by the user, and records a marking sequence.

In one possible example, the processing unit 602 obtains an access time and an access number, where the access time is used to record a time when a user accesses a page; the processing unit 602 obtains a sharing time and a sharing frequency, where the sharing time is used to record a time of a user sharing a page.

In one possible example, the processing unit 602 performs operation behavior channel number marking according to the operation behavior sequence of the channel number product by the user, and records the marking sequence.

In a possible example, the processing unit 602 records a first timestamp indicating that the page loading is completed based on a point burying event that the user triggers the channel number product, records a second timestamp indicating that the user clicks a skip page button, and calculates the dwell time of the channel number product page according to the first timestamp and the second timestamp.

In a possible example, the processing unit 602 counts channel product classifications corresponding to the operation behaviors and channel product classifications corresponding to the buried point events according to the page channel number flag, the operation behavior channel number flag and the channel number flag of the buried point events, and analyzes the channel number product usage.

In one possible example, the processing unit 602 displays at least one of a channel product influence ranking list, a channel product access rate ranking list, and a channel product propagation number ranking list according to the data analysis, where the channel product influence ranking list displays influence ranking of each channel classification of a product, the channel product access rate ranking list displays access rate ranking of each channel classification of a product, the product propagation number ranking list displays number ranking of times that each channel classification of a product is shared, and updates at least one of the channel product influence ranking list, the channel product access rate ranking list, and the channel product propagation number ranking list at intervals of a preset time.

For the detailed process executed by each unit in the apparatus 600, reference may be made to the execution steps in the foregoing method embodiments, which are not described herein again.

Referring to fig. 7, fig. 7 is a structural diagram of a user source channel marking apparatus according to an embodiment of the present application. As shown in fig. 7, the device 700 includes a processor 701, a memory 702, a communication interface 704, and one or more programs 703. The one or more programs 703 are stored in the memory 702 and configured to be executed by the processor 701, the programs 703 including instructions for:

collecting the operation of a user for entering a channel number product;

In one possible example, in terms of page channel number tagging performed on the browsing page of the channel number product by the user, the program 703 is specifically configured to execute the following instructions:

In one possible example, in terms of the channel number marking of the operation behavior based on the operation behavior of the user on the channel number product, the program 703 is specifically configured to execute the following instructions:

In one possible example, in terms of channel number tagging of a burial point event based on a user triggering of the burial point event for the channel number product, the program 703 is specifically configured to execute the instructions of:

In one possible example, in the aspect of analyzing the user data according to the channel number tag of the page, the channel number tag of the operation behavior, and the channel number tag of the buried point event, the program 703 is specifically configured to execute the following steps:

and according to the page channel number mark, the operation behavior channel number mark and the channel number mark of the embedded point event, counting the channel product classification corresponding to the operation behavior and the channel product classification corresponding to the embedded point event, and analyzing the service condition of the channel number product.

In one possible example, in terms of obtaining the analysis result, the program 703 is specifically configured to execute the following steps:

according to the data analysis, at least one item of a channel product influence ranking list, a channel product access amount ranking list and a channel product propagation number ranking list is displayed, the channel product influence ranking list displays influence ranking of each channel classification of products, the channel product access amount ranking list displays access amount ranking of each channel classification of products, the product propagation number ranking list displays the number ranking of each channel classification of products, and at least one item of the channel product influence ranking list, the channel product access amount ranking list and the channel product propagation number ranking list is updated at intervals of preset time.

Those skilled in the art will appreciate that only one memory 702 and processor 701 are shown in fig. 7 for ease of illustration. In an actual terminal or server, there may be multiple processors and memories. The memory may also be referred to as a storage medium or a storage device, and the like, which is not limited in this application.

It should be understood that, in the embodiment of the present Application, the processor may be a Central Processing Unit (CPU), and the processor may also be other general-purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field-Programmable Gate arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, and the like. The processor may also be a general-purpose microprocessor, a Graphics Processing Unit (GPU), or one or more integrated circuits, and is configured to execute the relevant programs to implement the functions required to be executed in the embodiments of the present application.

The processor 701 may also be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the present application may be implemented by integrated logic circuits in hardware or instructions in software in the processor 701. The processor 701 described above may implement or perform the methods, steps and logic blocks disclosed in the embodiments of the present application. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in the memory 702, and the processor 701 reads information in the memory 702, and completes functions to be executed by units included in the storage medium and the method and apparatus for marking a user source channel according to the embodiment of the present application in combination with hardware of the storage medium.

It will also be appreciated that the memory referred to in the embodiments of the application may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. The volatile Memory may be a Random Access Memory (RAM) which serves as an external cache. By way of example and not limitation, many forms of RAM are available, such as Static random access memory (Static RAM, SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and Direct bus RAM (DR RAM). The Memory may also be, but is not limited to, a Compact Disc Read-Only Memory (CD-ROM) or other optical disk storage, optical disk storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. The memory may be self-contained and coupled to the processor via a bus. The memory may also be integral to the processor. The memory may store a program which, when executed by the processor, is adapted to perform the steps of the determination method in the above-described embodiments of the present application.

It should be noted that when the processor is a general-purpose processor, a DSP, an ASIC, an FPGA or other programmable logic device, a discrete gate or transistor logic device, or a discrete hardware component, the memory (memory module) is integrated in the processor. It should be noted that the memory described herein is intended to comprise, without being limited to, these and any other suitable types of memory.

It should be understood that the term "and/or" herein is merely one type of association relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The steps of a method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware processor, or may be implemented by a combination of hardware and software modules in a processor. The software modules may be located in ram, flash, rom, prom, or eprom, registers, among other storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor. To avoid repetition, it is not described in detail here.

Those of ordinary skill in the art will appreciate that the various Illustrative Logical Blocks (ILBs) and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer programmed program product. The computer program product includes one or more computer instructions. The processes or functions described in accordance with the embodiments of the present application occur in whole or in part when the computer program instructions are loaded and executed on a tachograph processor. The computer may be a general purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another computer readable storage medium, for example, the computer instructions may be transmitted from one website, computer, server or data center to another website, computer, server or data center through a wired (e.g., coaxial cable, optical fiber) or wireless (e.g., infrared, wireless, microwave, etc.) manner, or may be transmitted from one website, computer, server or data center to the tachograph processor through a wired manner. The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid state disk), among others.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method for user source channel marking, comprising the steps of:

collecting the operation of a user for entering a channel number product;

2. The method of claim 1 wherein the page channel number tagging based on a user browsing page of the channel number product comprises the steps of:

3. The method of claim 1, wherein the act of performing an act of channel number tagging based on an act of operation of the channel number product by a user comprises the steps of:

4. The method as claimed in claim 1 or 3, wherein the operation action channel number marking based on the operation action of the user on the channel number product comprises the following steps:

5. The method of claim 1, wherein channel number marking of a point burying event based on a user triggering of the channel number product point burying event comprises the steps of:

6. The method of claim 1, wherein the performing user data analysis based on the page channel number indicia, the operational behavior channel number indicia, and the channel number indicia of the buried point event comprises the steps of:

7. The method of claim 1, wherein the analysis results include at least one of: the channel product influence, the channel product visit amount and the channel product sharing amount, the analysis result obtaining method comprises the following steps:

8. An apparatus for user source channel marking, comprising means for performing the method of any of claims 1-7.

9. An apparatus of user-derived channel marking, comprising a processor, a memory, and one or at least one program, wherein the one or at least one program is stored in the memory and configured to be executed by the processor, the program comprising instructions for performing the steps in the method of any of claims 1-7.

10. A computer-readable storage medium storing a computer program for causing a computer to execute to implement the method of any one of claims 1 to 7.