CN113743992A

CN113743992A - Commodity recommendation method and system capable of promoting consumer to actively increase consumption

Info

Publication number: CN113743992A
Application number: CN202111043801.2A
Authority: CN
Inventors: 许文辉
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-09-07
Filing date: 2021-09-07
Publication date: 2021-12-03

Abstract

The invention discloses a commodity recommendation method and a commodity recommendation system capable of promoting a consumer to actively increase consumption. The second user terminal continuously consumes on the consumption platform, so that the second accumulated consumption amount is a continuously increasing process, a lowest threshold is set for issuing the first reward information, the first user terminal is required to continuously consume on the consumption platform, the corresponding first accumulated consumption amount is increased as much as possible to obtain more first reward information, and compared with a mode of directly releasing a large number of consumption coupons in the prior art, the method can promote a consumer to actively repurchase commodities and increase the platform turnover amount.

Description

Commodity recommendation method and system capable of promoting consumer to actively increase consumption

Technical Field

The invention relates to the field of internet consumption, in particular to a commodity recommendation method and system capable of promoting consumers to actively increase consumption.

Background

The traditional economic mode of sharing is mainly characterized in that after consumers of a consumption platform develop into platform promoters, the consumers are guided to participate in sharing popularization through an incentive mechanism, so that accumulation of users of the consumption platform is achieved.

Taking the existing commodity popularization mode as an example, the consumption platform gives enough profit to consumers through ways of burning money, subsidy and the like, and even the commodity price is lower than the cost for sale in a specific time period, so that the consumption of the consumers is stimulated, and the repurchase rate is improved. The core principle of this mode is: the consumption platform benefits the consumers by burning money and subsidizing the consumers in the early stage of commodity popularization, the consumers obtain real preferential benefits, the commodity or service price has market competitiveness, more consumers are attracted to consume in the future, the consumption habits of the consumers are cultivated by continuous benefit offering for a period of time, the consumption frequency of the consumers is increased, and the repeated purchase rate is improved.

However, this model is mainly implemented by direct or indirect price/benefit reduction of the consumption platform, and there are disadvantages or problems with this model: (1) the malignant competition of a plurality of opponents is easily caused, and the commercial ecological environment is damaged; (2) the market monopoly is easy to form, the market price is controlled by individual companies for a long time, and the rights and interests of consumers are infringed; (3) the enterprise is easy to have no profit for a long time, the survival and development of the enterprise need to be maintained by means of continuous financing, and once the fund cannot be financed, the enterprise is easy to have the operational risk of cash flow breakage; (4) the mode can lead social resources to be rapidly concentrated to individual enterprises in a short time, and other enterprises can rapidly lose market advantages and are forced to quit; (5) the mode or mechanism threatens the survival and development of vast small and medium-sized enterprises, breaks the principle of fair competition in the market, belongs to unfair competition, and is also denied by national policies. The reason for these problems and disadvantages of the commercial product promotion mode is that: the low price is sold even lower than the cost price, so that the relative advantage of competition is obtained for the enterprise, but the enterprise is in a loss state for a long time, and the risk of cash flow breakage is easy to occur.

Taking the existing product promotion mode two as an example, the mode is mainly to continuously issue coupons or full discount coupons (that is, how many elements can be used for consumption) in different consumption scenes in various forms, and the service life of the coupons or the full discount coupons is set to encourage the consumers to consume in the valid period, so that the repurchase rate is improved. The structure and principle of this mode are: the method comprises the following steps of issuing coupons or full discount coupons in advance through various forms of game interaction, sharing, price cutting, praise and the like, and motivating consumers to participate in consumption or improving the current consumption amount; through the consumer's post-consumption coupon-back, the consumer is encouraged to participate in secondary consumption within a specified time, and the repurchase rate or the consumption amount is improved.

Mode two also needs to be realized by offering of the platform or the merchant, and has the following disadvantages or problems: (1) high cost, which will reduce the profitability of the platform or merchant; (2) when the wool appears on the sheep body, the platform or the merchant needs to raise the selling price of the commodity and then give way for profit, and the platform and the merchant play a price game with the consumer, so that the consumer does not obtain much preference substantially; (3) if the real interest is given, part of the merchants are not willing to cooperate, which will destroy the market price system of their products and also cause operational pressure to the medium and small merchants. The main reasons for these problems and disadvantages of the second mode of merchandise promotion are: the platform or the merchant needs continuous profit, which causes operational pressure to the platform or the merchant, and the profit capacity of the enterprise is affected.

Taking the current third commodity promotion mode as an example, the mode is mainly to encourage consumers to become members by paying certain member fees, and the consumers can obtain more rights and interests or more coupons after becoming members, so as to encourage the members to increase consumption and promote the rate of repurchase. The structure and principle of this mode are: firstly, consumers are attracted through member preferential policy display, so that the consumers feel cheap and can occupy the space, and the consumers are actively paid members; second, after the consumer becomes a paid member, the platform gives the member substantial benefits or better services, such as: more threshold-free coupons are given, express fee is avoided completely, specific commodities enjoy member price and the like, so that consumption experience of members is improved, and public praise propagation between consumers is realized.

The third mode has the following disadvantages and problems: (1) the cost is high, the platform does not offer a profit enough, and consumers cannot become paying members with willingness; (2) the conference cost is low, the conference cost is too high, more consumers are difficult to attract to participate in a short time, the conference cost is low, the platform service and the profit making cost of the members cannot be covered, and the profit capability of the platform is reduced in a short time. The reason why these problems and disadvantages exist in the third mode is that: the membership fee pricing cannot be too high, the operation and maintenance cost of the membership system is high, the membership fee income is not enough to support the operation and maintenance cost of the membership system, and the operation and maintenance pressure of enterprises is high.

Taking the existing commodity promotion mode four as an example, the mode achieves the purposes of increasing the consumption frequency of the consumer and improving the repurchase rate by stimulating the consumer to recharge consumption. The structure and principle of this mode are: by stimulating the consumer to recharge, the resistance to purchase and consumption and the difficulty of purchase decision of the consumer are reduced, and the purpose of stimulating the consumer to pay quickly is achieved; by stimulating the consumers to recharge, the platform can obtain more cash flows in a short time, and the platform is helped to obtain new financial income through cash flow financial management.

The disadvantages and problems with mode four are: (1) the consumer is stimulated to recharge, the platform has to have a large enough profit, the operation cost of the platform is increased invisibly, and the profit capacity of the platform is reduced; (2) if the enterprise has an operational risk (such as cash flow shortage or operation loss), the enterprise operator will probably use the member recharge funds, if the enterprise cannot pay back the member recharge funds for a long time, the enterprise will have a more serious cash flow breaking risk, and a group dispute event may be caused. The main reasons for the problems and disadvantages of mode four are: the enterprise promotion cost is high, the member recharge fund is difficult to supervise, most enterprise operators can not bear the temptation, and the member recharge fund is used to develop new business or solve the problem of short-term operation cash flow shortage of enterprises.

In conclusion, the existing commodity promotion mode generally has the defects of high operation cost, low re-purchase rate of consumers, poor sustainability and the like.

Disclosure of Invention

Therefore, a technical scheme for commodity recommendation needs to be provided to solve the problems of insufficient consumer sharing power, low repurchase rate, poor sustainability and the like of a commodity recommendation mechanism of the existing consumption platform.

The invention provides a commodity recommendation method capable of promoting a consumer to actively increase consumption, which is applied to a consumption platform and comprises the following steps:

recording first sharing information of a first user terminal; the first sharing information comprises a corresponding relation between a first user terminal and a first shared terminal, and the first shared terminal comprises a second user terminal;

when the second user terminal is detected to consume on the consumption platform, calculating a second accumulated consumption amount of the second user terminal on the consumption platform after the second user terminal completes the consumption;

according to the magnitude relation between the second accumulated consumption amount and the first accumulated consumption amount, whether first reward information is issued to the first user terminal or not is confirmed, and if yes, the consumption platform issues the first reward information of the corresponding amount to the first user terminal; the first accumulated amount of consumption is the accumulated amount of consumption of the first user terminal on the consumption platform until the second user terminal finishes the current consumption.

As an optional embodiment, determining whether to issue first reward information to the first user terminal according to a magnitude relationship between the second accumulated amount of consumption and the first accumulated amount of consumption, if so, the issuing, by the consumption platform, of the corresponding amount of the first reward information to the first user terminal includes:

and when the second accumulated consumption amount is not larger than the first accumulated consumption amount, determining to send first reward information to the first user terminal.

And the consumption platform determines the amount of the current first reward information according to the current consumption amount and the reward commission ratio of the second user terminal on the consumption platform, and transmits the first reward information of the corresponding amount to the first user terminal.

when the original accumulated consumption amount of the second user terminal on the consumption platform is judged to be smaller than the first accumulated consumption amount before the second user terminal completes the consumption, but the second accumulated consumption amount of the second user terminal on the consumption platform is larger than the first accumulated consumption amount after the second user terminal completes the consumption, calculating a difference value between the first accumulated consumption amount and the original accumulated consumption amount to obtain a first difference consumption amount, determining the amount of the current first reward information according to the first difference consumption amount and the reward commission ratio, and sending the first reward information of the corresponding amount to the first user terminal.

As an alternative embodiment, the method further comprises:

when the first user terminal is detected to consume on the consumption platform, calculating a third accumulated consumption amount corresponding to the first user terminal; the third accumulated consumption amount is the accumulated consumption amount of the first user terminal on the consumption platform after the first user terminal finishes the consumption;

when the accumulated consumption amount of the second user terminal on the consumption platform before the first user terminal finishes the current consumption is judged to be larger than the original accumulated consumption amount of the first user terminal on the consumption platform, but the accumulated consumption amount of the second user terminal on the consumption platform after the first user terminal finishes the current consumption is smaller than the third accumulated consumption amount, calculating a difference value between the accumulated consumption amount of the second user terminal on the consumption platform and the original accumulated consumption amount of the first user terminal on the consumption platform to obtain a second difference consumption amount, determining the amount of the current first reward information according to the second difference consumption amount and the reward commission ratio, and sending the first reward information of the corresponding amount to the first user terminal.

As an alternative embodiment, the first reward information comprises a consumption ticket that only supports the consumption of goods on the consumption platform and does not support a cash-out operation.

As an alternative embodiment, the coupon supports change operations; the method comprises the following steps:

when detecting that the consumption amount of commodity consumption of a certain user terminal is less than the total amount of consumption coupons used by the user terminal in the commodity consumption, the consumption platform returns a difference consumption coupon to the user terminal, wherein the amount of the difference consumption coupon is equal to the difference between the total amount of the consumption coupon used by the user terminal and the commodity consumption amount.

As an alternative embodiment, the consumption ticket has a valid period, and the method includes:

when detecting that the time difference between the time point of a certain user terminal obtaining a consumption coupon and the time point of the user terminal adopting the consumption coupon for consumption is greater than the valid period, setting the state of the consumption coupon to be a failure state;

and returning the differential consumption coupon with the first validity period to the user terminal when detecting that a certain user terminal consumes the consumption coupon in the validity period, wherein the first validity period is the valid time left by the current consumption coupon from the current consumption coupon to become the invalid state.

As an alternative embodiment, the method comprises:

recording second sharing information of the second user terminal; the second sharing information comprises a corresponding relation between a second user terminal and a second shared terminal, and the second shared terminal comprises a third user terminal;

when the third user terminal is detected to consume on the consumption platform, calculating a fourth accumulated consumption amount of the third user terminal on the consumption platform after the third user terminal completes the consumption;

according to the magnitude relation between the fourth accumulated consumption amount and the fifth accumulated consumption amount, whether second reward information is issued to the second user terminal is confirmed, and if yes, the consumption platform issues the second reward information of the corresponding amount to the second user terminal; the fifth cumulative consumption amount is the cumulative consumption amount of the second user terminal on the consumption platform when the third user terminal finishes the consumption;

and/or according to the magnitude relation between the fourth accumulated consumption amount and the sixth accumulated consumption amount, determining whether to issue third reward information to the first user terminal, if so, the consumption platform issues the third reward information of the corresponding amount to the first user terminal; the sixth cumulative consumption amount is the cumulative consumption amount of the first user terminal on the consumption platform by the time the third user terminal completes the current consumption.

As an optional embodiment, the number of the second user terminals is multiple, and the first user terminal is a direct sharing terminal or an indirect sharing terminal of the second user terminal; the direct sharing end means that the first user terminal directly shares the consumption platform to the second user terminal through only one sharing level; the indirect sharing terminal refers to the first user terminal sharing the consumption platform to the second user terminal through more than two sharing levels.

As an optional embodiment, the system includes a consumption platform, a first user terminal and a second user terminal, where the first user terminal and the second user terminal are respectively in communication connection with the consumption platform, and the consumption platform is configured to implement the method steps according to the first aspect of the present invention.

Different from the prior art, the scheme of the invention has the following beneficial effects: confirming whether to issue first reward information to the first user terminal or not by introducing a consumption horse racing mode, namely according to the magnitude relation between the second accumulated consumption amount and the first accumulated consumption amount, and if so, issuing corresponding amount of first reward information to the first user terminal by the consumption platform; the first accumulated amount of consumption is the accumulated amount of consumption of the first user terminal on the consumption platform until the second user terminal finishes the current consumption. The more the first user terminal consumes on the consumption platform, the more the first accumulated consumption amount is likely to exceed the second accumulated consumption amount, and the more the first reward information is obtained, so that the first user terminal can be stimulated to continuously increase consumption on the consumption platform, and the commodity repurchase rate is improved. Meanwhile, the second user terminal continuously consumes on the consumption platform, so that the second accumulated consumption amount is a continuously increasing process, a lowest threshold is set for issuing the first reward information, and compared with a mode of unconditionally releasing a large number of consumption coupons in the prior art, the method can effectively reduce the commodity promotion cost of production or sales enterprises and improve the repeated purchase rate of the consumer on commodities.

Drawings

FIG. 1 is a flowchart of a method for recommending merchandise that can promote a consumer to actively increase consumption according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating a method for recommending merchandise that can promote active consumer consumption according to another embodiment of the present invention;

FIG. 3 is a schematic diagram of a merchandise recommendation system for promoting consumer active increased consumption according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a merchandise recommendation system for promoting consumer active increased consumption according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of a merchandise recommendation system for promoting consumer active increased consumption according to another embodiment of the present invention;

FIG. 6 is a schematic diagram of a merchandise recommendation system for promoting consumer active increased consumption according to another embodiment of the present invention;

fig. 7 is a schematic view of an application scenario of the commodity recommendation method capable of promoting a consumer to actively increase consumption according to an embodiment of the present invention;

fig. 8 is a schematic view illustrating calculation of reward information corresponding to an application scenario according to an embodiment of the present invention;

fig. 9 is a schematic diagram illustrating calculation of reward information corresponding to an application scenario according to another embodiment of the present invention;

fig. 10 is a schematic diagram illustrating calculation of reward information corresponding to an application scenario according to another embodiment of the present invention.

Reference numerals:

101. a consumption platform;

102. a first user terminal;

103. a second user terminal; 1031. a second user terminal A; 1032. a second user terminal B; 1033. a second user terminal C;

104. and a third user terminal.

Detailed Description

To explain technical contents, structural features, and objects and effects of the technical solutions in detail, the following detailed description is given with reference to the accompanying drawings in conjunction with the specific embodiments.

As shown in fig. 1, a first aspect of the present invention provides a commodity recommendation method capable of promoting a consumer to actively increase consumption, the method being applied to a consumption platform, and the method comprising the following steps:

firstly, entering a step S101 to record first sharing information of a first user terminal;

then, step S102 is carried out, when the second user terminal is detected to consume on the consumption platform, a second accumulated consumption amount of the second user terminal on the consumption platform after the current consumption is completed is calculated;

and then step S103 is carried out, whether first reward information is issued to the first user terminal is determined according to the magnitude relation between the second accumulated consumption amount and the first accumulated consumption amount, and if yes, step S104 is carried out, and the consumption platform issues the first reward information of the corresponding amount to the first user terminal.

As an optional implementation manner, the first accumulated amount of consumption is an accumulated amount of consumption of the first user terminal on the consumption platform by the time when the second user terminal completes the current consumption.

As an optional implementation manner, the first sharing information includes a corresponding relationship between a first user terminal and a first shared terminal, and the first shared terminal includes a second user terminal. Preferably, the number of the second user terminals is multiple, and the first user terminal is a direct sharing terminal or an indirect sharing terminal of the second user terminal; the direct sharing end means that the first user terminal directly shares the consumption platform to the second user terminal through only one sharing level; the indirect sharing terminal refers to the first user terminal sharing the consumption platform to the second user terminal through more than two sharing levels.

The first user terminal can push the consumption platform to the first shared terminal in a mode of website link, two-dimension code sharing, red packet sharing, coupon sharing, commodity link on the consumption platform sharing and the like of the first user terminal, so that the first shared terminal can download or log in the consumption platform APP (or small program) in a mode of website link, two-dimension code sharing, red packet sharing, coupon sharing, commodity link on the consumption platform sharing and the like of the consumption platform sharing of the first user terminal, and registers related information on the consumption platform APP (or small program). The number of the first shared terminals may be multiple, that is, the first user terminal may share the consumption platform with multiple other user terminals, so that one first user terminal may establish a corresponding relationship between the first user terminal and the multiple first shared terminals, so that the subsequent first user terminal may obtain more profit returns. The corresponding relation between the first user terminal and the first shared terminal can be recorded in a database of the consumption platform so as to be called at any time.

Similarly, the second user terminal can also push the consumption platform to the second shared terminal in a mode of website link, two-dimensional code sharing, red package sharing, coupon sharing, commodity link on the consumption platform sharing and the like of the consumption platform sharing, so that the second shared terminal can download the consumption platform APP (or small program) in a mode of website link, two-dimensional code sharing, red package sharing, coupon sharing, commodity link on the consumption platform sharing and the like of the consumption platform sharing of the second user terminal, and registers related information on the consumption platform APP (or small program). The number of the second shared terminals may be multiple, that is, the second user terminal may share the consumption platform with multiple other user terminals, so that one second user terminal may establish a corresponding relationship between the second user terminal and the multiple second shared terminals, so that the subsequent second user terminal may obtain more profit returns. The corresponding relationship between the second user terminal and the second shared terminal can be recorded in the database of the consumption platform so as to be called at any time.

Certainly, the recommended mode of the shared end may be that the shared end user registers an account of the consumption platform, or that the shared end user logs in a certain service board of the consumption platform, or that the shared end user clicks to purchase a certain type of commodity on the consumption platform.

As shown in fig. 4, the number of the second user terminals 103 is one, the second user terminal 103 is a first shared terminal corresponding to the first user terminal 102, and at this time, the first user terminal 102 is a direct sharing end of the second user terminal 103. Assuming that users corresponding to the first user terminal and the second user terminal are a user A and a user B respectively, namely the user A recommends the consumption platform to the user B, after the user B consumes on the consumption platform, the consumption platform can confirm whether to issue first reward information to the first user terminal according to the magnitude relation between the second accumulated consumption amount and the first accumulated consumption amount after the consumption is completed, and if so, issue the first reward information of corresponding amount to the first user terminal. The user A can continue to use the first reward information to consume on the consumption platform, the first accumulated consumption amount corresponding to the user A is increased so as to obtain more first reward information in the following process, and the power of continuous consumption of the user can be effectively stimulated through the mode.

As shown in fig. 5, the number of the second user terminals is multiple, for example, three (in other embodiments, any other number may be used, and the description is given by taking three as an example). The second shared terminal comprises other second user terminals taking the current second user terminal as a sharing terminal, and the first user terminal establishes a recommendation corresponding relation with another second user terminal through the recommendation of at least one second user terminal.

For example, in fig. 5, the second user terminal includes a second user terminal a (1031), a second user terminal B (1032), and a second user terminal C (1033), where the second user terminal a (1031) is a first shared terminal corresponding to the first user terminal 102, the second user terminal B (1032) is a shared terminal corresponding to the second user terminal a (1031), and the second user terminal C (1033) is a shared terminal corresponding to the second user terminal B (1032), and at this time, the first user terminal 102 is an indirect sharing terminal of the second user terminal C (1033). Suppose that users corresponding to the first user terminal, the second user terminal a, the second user terminal B and the second user terminal C are user a, user B, user C and user D, respectively, that is, user a recommends the consumption platform to user B, user B recommends the consumption platform to user C, and user C recommends the consumption platform to user D. In an actual application scenario, after a user D consumes on the consumption platform, the consumption platform confirms whether to issue first reward information to the first user terminal according to a size relation between a second accumulated consumption amount of the user D on the consumption platform after the user D consumes the current order and a first accumulated consumption amount of the user A on the consumption platform, and if so, issues the first reward information of a corresponding amount to the first user terminal. The user A can continue to use the first reward information to consume on the consumption platform, and the corresponding first accumulated consumption amount is increased so that more first reward information can be obtained subsequently, and therefore the power of continuous consumption of the user is effectively stimulated.

In the above technical solution, since the second user terminal and the first user terminal have previously established a commission rebate correspondence, after the second user terminal consumes on the consumption platform, the consumption platform may first compare a size relationship between a second accumulated amount of consumption of the second user terminal on the consumption platform and a first accumulated amount of consumption of the first user terminal on the consumption platform after the second user terminal completes each consumption order, and determine whether to issue the first incentive information to the first user terminal. Preferably, the threshold for issuing the first reward information is that the second accumulated amount of consumption is not greater than the first accumulated amount of consumption, that is, only when the total amount of consumption of the first user terminal as the sharing end on the consumption platform is not less than the total amount of consumption of the second user terminal as the shared end on the consumption platform, the consumption platform will issue the first reward information to the first user terminal after the second user terminal finishes consumption, which is favorable for increasing the willingness of the first user terminal to continue consumption and improving the rate of repurchase of the consumer to the commodity.

After receiving the first reward information, the first user terminal can continue to consume on the consumption platform by using the first reward information, and after the consumption is successful, the consumption platform can also determine whether to issue reward information to the user terminal sharing the consumption platform to the first user terminal according to the first accumulated consumption amount and the accumulated consumption amount corresponding to the user terminal sharing the consumption platform to the first user terminal. By analogy, a cyclic horse race type consumption mode is formed, the mode can stimulate the consumers to continuously consume on the Internet platform, and the sharers can obtain continuous reward income, so that the enthusiasm of the consumers for sharing the consumption platform is effectively promoted.

In some embodiments, "confirming whether to issue the first bonus information to the first user terminal according to a magnitude relationship between the second accumulated amount of consumption and the first accumulated amount of consumption" includes: and when the second accumulated consumption amount is not larger than the first accumulated consumption amount, determining to send first reward information to the first user terminal. And the consumption platform determines the amount of the current first reward information according to the current consumption amount and the reward commission ratio of the second user terminal on the consumption platform, and transmits the first reward information of the corresponding amount to the first user terminal.

In short, after a certain second user terminal as a shared end finishes commodity consumption on the consumption platform each time, the first user terminal as the sharing end needs to ensure that the first accumulated consumption amount on the consumption platform is not lower than the second accumulated consumption amount corresponding to the second user terminal until the time point of the current consumption, so that the first user terminal can be stimulated to continuously consume cash or use the first reward information on the consumption platform again, the accumulated consumption amount of the first user terminal on the consumption platform is increased as much as possible, and more first reward information can be obtained later. Through the design of above-mentioned scheme, can effectively promote consumer's consumption wish on consumption platform, compare in the mode of the reward of the extensive type of providing consumption, also can effectively reduce enterprise's operation cost.

For example, the second user terminal has accumulated to consume 100 yuan on the consumption platform before the current consumption, the first user terminal has accumulated to consume 200 yuan on the consumption platform, the consumption amount of the second user terminal is 50 yuan, and the bonus commission ratio is 20%, because the second accumulated consumption amount (100+50 ═ 150 yuan) is still smaller than the first accumulated consumption amount (200 yuan), the consumption platform will issue 10 yuan of first bonus information (50x20 ═ 10 yuan) to the first user terminal after the second user terminal completes the current order consumption. The first user terminal may use the 10-element first reward information to consume on the consumption platform again, and assuming that the first user terminal purchases 10-element goods on the consumption platform using the 10-element first reward information, the corresponding first accumulated consumption amount is correspondingly adjusted to 210 elements (200+10 ═ 210 elements).

As an optional embodiment, determining whether to issue first reward information to the first user terminal according to a magnitude relationship between the second accumulated amount of consumption and the first accumulated amount of consumption, and if so, the consumption platform issues a corresponding amount of first reward information to the first user terminal "includes: when the original accumulated consumption amount of the second user terminal on the consumption platform before the current consumption is judged to be smaller than the first accumulated consumption amount, but the second accumulated consumption amount of the second user terminal on the consumption platform after the current consumption is finished is larger than the first accumulated consumption amount, calculating the difference value between the first accumulated consumption amount and the original accumulated consumption amount to obtain a first difference consumption amount, determining the amount of the current first reward information according to the first difference consumption amount and the reward commission ratio, and issuing the first reward information of the corresponding amount to the first user terminal.

For example, the second user terminal consumes 100 dollars accumulated on the consumption platform before the current consumption, the first user terminal consumes 200 dollars accumulated on the consumption platform, the consumption amount of the second user terminal is 150 dollars, and the bonus commission ratio is 20%, although the second accumulated consumption amount (100+150 ═ 250 dollars) is greater than the first accumulated consumption amount (200 dollars), but the original accumulated consumption amount (100 dollars) of the second user terminal is less than the first accumulated consumption amount (200 dollars) before the current consumption, so that the first user terminal can still obtain the first bonus information from the consumption platform after the second user terminal completes the current order consumption, except that the first bonus information is calculated according to the first difference consumption amount (200-.

The first user terminal may use the 10-element first reward information to consume on the consumption platform again, and assuming that the first user terminal purchases 10-element goods on the consumption platform using the 10-element first reward information, the corresponding first accumulated consumption amount is correspondingly adjusted to 210 elements (200+ 10-210 elements), and the consumption platform supplements the 10-element corresponding first reward information (2 elements) to the first user terminal. If the subsequent first user terminal continues to consume so that the first accumulated consumption amount of the subsequent first user terminal on the consumption platform reaches more than 250 yuan, namely exceeds the second accumulated consumption amount, for example, if the first user terminal consumes 100 yuan on the consumption platform after the second user terminal completes the consumption, the accumulated consumption amount of the first user terminal reaches 310 yuan and exceeds the second accumulated consumption amount again, the consumption platform issues part of first reward information which is not issued to the first user terminal before to the first user terminal, and the calculation mode of the part of first reward information is as follows: (second cumulative charge-first original cumulative charge) x awards the commission ratio, i.e. (250- > 210) x 20% ═ 8 dollars.

Of course, in some embodiments, the time length of additional consumption by the first user terminal may also be limited, for example, the first user terminal is required to additionally consume within a specified time length so that the corresponding accumulated consumption amount exceeds the accumulated consumption amount of the second user terminal, so that the consuming platform may return the first bonus information that is not previously issued to the first user terminal, and if the first user terminal does not additionally consume within the specified time length, the consuming platform may not reissue the first bonus information that is not previously issued to the first user terminal even if the corresponding accumulated consumption amount of the later user terminal exceeds the accumulated consumption amount of the second user terminal. The specified time period can be set according to actual needs, such as 3 days, 5 days, etc., and the numerical values are only examples and are not specifically limited.

As an optional embodiment, when it is detected that the first user terminal consumes on the consumption platform, calculating a third accumulated amount of consumption corresponding to the first user terminal; the third accumulated consumption amount is the accumulated consumption amount of the first user terminal on the consumption platform after the first user terminal finishes the consumption;

For example, the first user terminal consumes 100 yuan accumulated on the consumption platform before the current consumption, the second user terminal consumes 200 yuan accumulated on the consumption platform, the consumption amount of the first user terminal is 150 yuan, and the bonus commission ratio is 20%, because the accumulated consumption amount corresponding to the first user terminal before the current consumption is completed is lower than that of the second user terminal (100 yuan <200 yuan), but the accumulated consumption amount corresponding to the first user terminal (100+150 ═ 250 yuan) is larger than that of the current second user terminal after the current consumption is completed (assuming that the current second user terminal does not additionally consume, the corresponding accumulated consumption amount is 200 yuan), the first user terminal can still obtain the first bonus information from the consumption platform after the current consumption is completed, and only the calculation mode of the first bonus information is according to the second difference consumption amount (200+ 150 ═ 50 yuan) and the bonus commission ratio (20%) Specifically, the obtained product was 50 × 20% ═ 10-membered.

Of course, if the second user terminal adds 100 yuan after the first user terminal completes the current consumption, that is, the accumulated amount of consumption corresponding to the second user terminal reaches 300 yuan, at this time, the consumption platform compares the accumulated amounts of consumption of the first user terminal and the second user terminal on the consumption platform before and after the current consumption, assuming that the first user terminal does not continue to add consumption again, it is not difficult to see that the accumulated amount of consumption of the second user terminal on the consumption platform before the current consumption is completed is lower than that of the first user terminal, but the accumulated amount of consumption of the second user terminal on the consumption platform after the current consumption is completed is higher than that of the first user terminal, so that the first user terminal can enjoy the commission reward of the first difference amount part among the 100 yuan consumed by the second user terminal at this time, and the first difference amount of consumption is 200+100 yuan 250-50, assuming that the bonus commission ratio is 20%, the first user terminal can obtain 10-element bonus information issued by the consumption platform. Therefore, a consumption horse racing mechanism is formed between the first user terminal and the second user terminal, the first user terminal and the second user terminal can be greatly promoted to actively consume on the consumption platform, and the increase of the turnover of the consumption platform is promoted.

In some embodiments, the first reward information comprises a consumption instrument that supports only merchant consumption on the consumption platform and does not support cash-out operations. Preferably, the coupon supports change-making operation; the method comprises the following steps: when detecting that the consumption amount of commodity consumption of a certain user terminal is less than the total amount of consumption coupons used by the user terminal in the commodity consumption, the consumption platform returns a difference consumption coupon to the user terminal, wherein the amount of the difference consumption coupon is equal to the difference between the total amount of the consumption coupon used by the user terminal and the commodity consumption amount.

In some embodiments, the consumption ticket has a validity period, the method comprising: when detecting that the time difference between the time point of a certain user terminal obtaining a consumption coupon and the time point of the user terminal adopting the consumption coupon for consumption is greater than the valid period, setting the state of the consumption coupon to be a failure state; and returning the differential consumption coupon with the first validity period to the user terminal when detecting that a certain user terminal consumes the consumption coupon in the validity period, wherein the first validity period is the valid time left by the current consumption coupon from the current consumption coupon to become the invalid state. For example, if the validity period of the consumption ticket is 7 days, all the consumption tickets will be in a disabled state after 7 days from the time when the consumption ticket is obtained from the first user terminal, and the first user terminal cannot perform the payment operation with the disabled consumption ticket. Each consumption order can correspond to only one shopping coupon or a plurality of shopping coupons; the expiration time for each coupon may be the same or different.

In some application scenarios, when a consumer consumes on the consumption platform, a plurality of consumption tickets with different denominations can be used for consumption, and the validity periods of the plurality of consumption tickets can be different. For example, member a needs to purchase 10-dollar merchandise on the consumption platform, and the consumption ticket used by member a is 1 5-dollar and 3-dollar consumption tickets, the validity period of the 5-dollar consumption ticket is 3 days, and the validity period of the 2-dollar consumption ticket is 2 days, then the consumption platform returns 1 consumption ticket with the validity period of 2 days and a face value of 1-dollar to the first user terminal (in other embodiments, 1 consumption ticket with the validity period of 3 days and a face value of 1-dollar may also be returned).

In short, when a terminal user purchases a commodity on the consumption platform by using a plurality of consumption tickets, the consumption ticket with the change denomination corresponding to the last consumption ticket is returned to the terminal user, the change denomination is obtained by subtracting the price of the commodity purchased by the current user from the total amount of all the consumption tickets used by the terminal user, the validity period of the change-enabled consumption ticket is the same as the validity period of the last consumption ticket, the last consumption ticket is a consumption ticket in which the plurality of consumption tickets meet a first condition after being combined, and the first condition is that: the total sum of the consumption coupon before the addition of the consumption coupon is lower than the price of the current consumed commodity, and the total sum of the consumption coupon after the addition of the consumption coupon is higher than the price of the current consumed commodity.

For example, the validity period of the consumption coupon is 7 days, when the first user terminal still adopts 100 yuan consumption coupon to purchase 50 yuan goods on the consumption platform when the validity period of the consumption coupon is 3 days, the consumption platform returns the first user terminal with 50 yuan consumption coupon with the validity period of 3 days, so that the first user terminal can continue to use the consumption coupon for consumption, the consumption coupon is only suitable for the first user terminal to consume on the consumption platform, and the cashing operation is not supported, so as to promote the further consumption operation of the first user terminal.

As shown in fig. 2, in certain embodiments, the method comprises:

firstly, entering step S201 to record second sharing information of a second user terminal; the second sharing information comprises a corresponding relation between a second user terminal and a second shared terminal, and the second shared terminal comprises a third user terminal;

and then, step S202 is carried out, when the third user terminal is detected to consume on the consumption platform, a fourth accumulated consumption amount of the third user terminal on the consumption platform after the third user terminal completes the consumption is calculated.

After step S202, step S203 may be entered to determine whether to issue second incentive information to the second user terminal according to a magnitude relationship between the fourth accumulated amount of consumption and the fifth accumulated amount of consumption, and if so, the consumption platform issues a corresponding amount of second incentive information to the second user terminal; and the fifth accumulated consumption amount is the accumulated consumption amount of the second user terminal on the consumption platform when the third user terminal finishes the consumption.

Step S202 may also enter step S204, according to a magnitude relationship between the fourth cumulative consumption amount and the sixth cumulative consumption amount, determining whether to issue third incentive information to the first user terminal, if so, the consumption platform issues the third incentive information of a corresponding amount to the first user terminal; the sixth cumulative consumption amount is the cumulative consumption amount of the first user terminal on the consumption platform by the time the third user terminal completes the current consumption.

As shown in fig. 6, the first user terminal 102 shares the consumption platform with the second user terminal 103, the second user terminal 103 shares the consumption platform with the third user terminal 104, when the second user terminal 103 is consumed on the consumption platform, the consumption platform may issue a consumption coupon to the first user terminal 102 according to the steps of S103-S104 in fig. 1, and when the third user terminal 104 is consumed on the consumption platform, the consumption platform may issue second reward information to the second user terminal or issue third reward information to the third user terminal according to the horse racing mechanism of step S203 or S204.

The second aspect of the present invention also provides a storage medium having stored therein a computer program which, when executed by a processor, performs the method steps according to the first aspect of the present invention. The storage medium is an electronic component with a data storage function, and includes but is not limited to: RAM, ROM, magnetic disk, magnetic tape, optical disk, flash memory, U disk, removable hard disk, memory card, memory stick, etc. The processor is an electronic component with data processing function, including but not limited to: a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a Digital Signal Processor (DSP), etc.

As shown in fig. 3, the third aspect of the present invention further provides a commodity recommendation system capable of promoting a consumer to actively increase consumption, where the system includes a consumption platform 101, a first user terminal 102, and a second user terminal 103, where the first user terminal 102 and the second user terminal 103 are respectively in communication connection with the consumption platform 101, and the consumption platform is configured to implement the method steps according to the first aspect of the present invention. Preferably, the system further includes a third user terminal 104, the second user terminal 103 shares the consumption platform with the third user terminal 104, and the first user terminal 102 shares the consumption platform with the second user terminal 103.

The first user terminal 102, the second user terminal 103 and the third user terminal 104 related to the present application are electronic devices with data interaction functions, including but not limited to: personal Computers (PCs), Personal Digital Assistants (PDAs), wireless handsets, Tablet computers (tablets), cell phones, MP3 players, MP4 players, and the like. Meanwhile, the consumption platform 101 related to the present application may be an application program (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in the embodiment of the present invention.

In some embodiments, the consumption platform may adopt mysql to construct a database, which is used to store the purchase record, the consumption record, the sharing record and the recharge record corresponding to the user terminal, and perform caching mechanism processing by redis.

In some embodiments, the consumption platform is designed by building a springboot framework based on java language.

In some embodiments, the first user terminal, the second user terminal, and the third user terminal communicate with the consumption platform using http requests, respectively.

As shown in fig. 7, the method of the present application involves the following principles:

(1) consumer A recommends Consumer B for platform consumption, and Consumer A may enjoy the consumer reward of Consumer B.

(2) When the accumulated amount of consumption of the consumer A is larger than the accumulated amount of consumption of the consumer B, the consumer A can only take the full consumption of the consumer B to be promoted. If the cumulative dollar amount consumed by Consumer B exceeds the cumulative dollar amount consumed by Consumer A, then the consumer's consumption of Consumer B over the cumulative dollar amount consumed by Consumer A is awarded a reward independent of Consumer A.

(3) If the accumulated amount of consumption of consumer a is less than the accumulated amount of consumption of consumer B, consumer a cannot enjoy the consumption promotion reward brought by all new consumption orders generated by consumer B.

(4) As long as the accumulated consumption amount of the consumer A exceeds the consumer B again, the consumer A can obtain the consumption promotion reward brought by the newly added consumption order of the consumer B.

(5) If consumer A wants to obtain the consumption reward brought by consumer B through all the consumption orders, consumer A needs to continuously increase the accumulated consumption amount of consumer A, and the accumulated consumption amount is higher than that of consumer B. This is similar to the horse racing mechanism, so long as the cumulative sum of consumption of consumer A (recommender) is greater than that of consumer B (recommender), the consumer B can be rewarded with the full consumption of the newly added order.

The following describes in detail a product recommendation method that can promote a consumer to actively increase consumption according to the present application, with reference to 5 practical application scenarios. The user using the first user terminal is consumer a and the user using the second user terminal is consumer B.

The first embodiment is as follows:

as shown in FIG. 8, assuming that Consumer A has consumed 100 total points in the consumption platform mall and shares the consumption platform with 10 Consumer B (assuming that 10 Consumer B are respectively: Consumer B1, Consumer B2 … Consumer B9 and Consumer B10), wherein the cumulative consumption of Consumer B1, Consumer B2, Consumer B3, Consumer B4 and Consumer B5 are 50 total points, the cumulative consumption of Consumer B6, Consumer B7 and Consumer B8 are 100 total points, the cumulative consumption of Consumer B9 and Consumer B10 are 80 total points, and the promotion awarded to Consumer/Consumer is 20% of the sale price of the commodity (the above amount/number/bonus award/award ratio is only for example, not a fixed value), Consumer A can obtain the total award consumption of Consumer B as 20 + 20 person 142 + 20 person 142 (20 person + 20 person 142 + 20 person) 142 dollars) because the cumulative dollar amount consumed by consumer a is equal to each consumer B.

Example two:

as shown in fig. 9, if customer B1 buys 5 more orders, assuming that the amount of each order is 10 dollars, the consumption of 5 newly added orders by customer B1 is awarded 10 dollars (10 dollars/unit 5 dollars 20%: 10 dollars), and customer a can take the order because customer B1 originally has 50 dollars of accumulated consumption, and the 5 orders (the amount of each order is 10 dollars) are added, and the accumulated consumption amount of customer B1 is 100 dollars (50 dollars +10 dollars/unit 5 dollars is 100 dollars), and the accumulated consumption amount still does not exceed customer a.

Example three:

as shown in fig. 10, if consumer a does not continue to increase consumption (the cumulative consumption amount is not changed, or 100 yuan), and eight people, namely consumer B1, consumer B2, consumer B3, consumer B4, consumer B5, consumer B6, consumer B7 and consumer B8, respectively add 10 yuan of consumption orders on the basis of the original cumulative consumption amount, consumer a can only take the newly added orders of four people, namely consumer B2, consumer B3, consumer B4 and consumer B5 to be increased to 8 yuan (10 yuan/4 yuan 20%: 8 yuan), because the cumulative consumption amounts of consumer B2, consumer B3, consumer B4 and consumer B5 are all 50 yuan, and each person respectively adds a 10 yuan of consumption, and each person has only 60 yuan (all are lower than the cumulative consumption amount of 100 yuan), and each person has only 60 yuan (all are lower than the cumulative consumption amount of 100 yuan 2), each person is added to the total amount of consumer B2, so that all the newly added orders are added 10 yuan, Consumer a can be awarded the full credit points of the newly added consumption orders by four of consumer B3, consumer B4, and consumer B5. However, the consumer bonus revenue generated by the newly added 10-element consumption orders of consumer B1, consumer B6, consumer B7 and consumer B8 cannot be enjoyed by consumer A, because the previously accumulated consumption amounts of four persons, namely consumer B1, consumer B6, consumer B7 and consumer B8, reach 100-element (equal to that of consumer A), and each person adds one 10-element consumption order, and the accumulated consumption amount of each person reaches 110-element (all exceeds 100-element of the accumulated consumption amount of consumer A), so that consumer A cannot enjoy the bonus generated by the newly added 10-element consumption orders of consumer B1, consumer B6, consumer B7 and consumer B8, if the accumulated consumption amount of consumer A is always smaller than the accumulated consumption amount of four persons, namely consumer B1, consumer B6, consumer B7 and consumer B8, in the future, consumer a cannot enjoy the consumption of the newly added consumption order as a reward.

Example four:

in order for consumer A to enjoy the consumption promotion reward generated by the newly added consumption orders of consumer B1, consumer B6, consumer B7 and consumer B8, consumer A continuously increases the accumulated consumption amount of consumer A until the accumulated consumption amount of each consumer B is completely exceeded. This is similar to the horse racing mechanism, in which a consumer a (recommender) always competes with each consumer B (recommender) for more consumption, whose cumulative consumption amount is high, and only if the cumulative consumption amount of the consumer a always keeps leading and is higher than all consumers B (note that, here, the consumer B is only an example, and he generally refers to all recommenders, and the recommenders may be push-to-push consumers of the consumer a (such as consumer C) or push-to-push consumers of the consumer a and push-to-push consumers (such as consumer B and consumer C)), the consumer a can obtain the full-amount consumption promotion reward of all consumers B (recommenders), and in this process, as long as the consumer B (recommender) exceeds the consumer a (recommender) and even temporarily exceeds, the consumer a cumulative consumption amount cannot recommend exceeding the new consumption order of the consumer B (recommender) And (3) providing the reward until the consumer A increases the accumulated consumption amount of the consumer A and exceeds the accumulated consumption amount of the consumer A again, the consumer A cannot enjoy the consumption reward provided by the newly added consumption order of the consumer B again, but the premise condition is as follows: the total accumulated amount of consumption after the consumer A is newly consumed is larger than the accumulated amount of consumption after the consumer B is newly consumed plus the amount of consumption of the newly added order, and the consumer A can enjoy the consumption promotion reward of the newly added order of the consumer B.

For example: the accumulated consumption amount of the consumer A is 100 yuan, the accumulated consumption amount of the consumer B1 is 150 yuan, the bonus of the newly added consumption in the later period of the consumer B1 is increased by the consumer A, the current accumulated consumption amount of the consumer A is 200 yuan, if the newly added consumption order of the consumer B is 20 yuan, the consumer A can enjoy the consumption bonus of 4 yuan (20 yuan is 4 yuan) brought by the consumer A with the 20 yuan, and the sum of the newly added consumption order of the consumer B plus the original accumulated consumption amount of 20 yuan is 20 yuan plus 150 yuan is 170 yuan <200 yuan (the current accumulated consumption amount of the consumer A is 200 yuan); if the amount of the newly added consumption order of the consumer B is 100 yuan, the consumer A cannot enjoy the full consumption promotion reward of the newly added order of the consumer B, because the amount of the newly added consumption order of the consumer B + the original accumulated consumption amount is 100 yuan +170 yuan which is 270 yuan >200 yuan (the current accumulated consumption amount of the consumer A), and the consumer A can only enjoy the partial reward of the newly consumed order of the consumer B, namely: and (3) x 20% ([ 100 yuan- (100 yuan +170 yuan-200 yuan) ] x 20% ([ 30x 20% ]) 6 yuan (the amount of the new consumption order of the consumer B- (the original accumulated consumption amount of the consumer B + the amount of the new consumption order of the consumer B-the latest accumulated consumption amount of the consumer a)).

Example five:

assuming that the consumer a consumes 1000 dollars cumulatively on the consumption platform (e.g., a mall), and shares the consumption platform with 10 consumers B (the number is merely exemplary and not a fixed value), and guides each consumer B to consume 1000 dollars (the amount is merely exemplary and not a fixed value), assuming that the promotion reward given to the consumer by the consumption platform is a commission of 10% (the ratio is merely exemplary and not a fixed value) of the commodity transaction price, the consumer a can obtain 1000 dollars (1000 dollars 10% to 10% 1000 dollars) of reward for the purchase ticket (i.e., the purchase ticket mentioned above, which must be used during the expiration date and be expired). Consumer a may use these coupons as cash (but not support cash withdrawal) and purchase the goods on the consumer platform, which is equivalent to a second free consumption.

Assuming that the consumer B duplicates the behavior of the consumer a, shares 10 consumers C (the number of people is only an example and is not a fixed value), and guides each of the consumers C to consume 1000 dollars (the amount is only an example and is not a fixed value), the consumer platform awards the promotion to the consumers a commission of 10% (the proportion is only an example and is not a fixed value) at the commodity transaction price, and then the consumer B can obtain 1000 dollars (1000 dollars 10 people 10% — 1000 dollars) of shopping coupons (the shopping coupons can be used as cash, but do not support the cash withdrawal) award. Consumer B must consume the coupon all the time within the allotted time because the expiration is obsolete. When 10 consumers B consume all the shared and earned coupons, the consumers A can passively obtain 1000 yuan (1000 yuan 10% by 10 people +1000 yuan) coupon rewards without secondary consumption and promotion of new people, which is called passive income (the consumers do not have any influence), and the consumers A can use the coupons again for shopping, which is equivalent to the third free consumption.

By analogy, each consumer B duplicates the behavior of the consumer a, and can realize the second free consumption and the third free consumption, and when each consumer B realizes the third free consumption, the consumer a realizes the fourth free consumption.

By analogy, each consumer only needs to complete 1000 yuan (the amount is only an example and is not a fixed value) consumption on the platform, complete promotion of more than 10 persons (the number is only an example and is not a fixed value), guide the new consumer to consume 1000 yuan (the amount is only an example and is not a fixed value) on the platform as the new consumer does, promote 10 persons (the number is only an example and is not a fixed value), and then the new consumer can obtain continuous shopping coupon rewards (passive income) without newly adding consumption in the later period, which is equivalent to free long-term consumption.

The more the consumers promote, the higher the team consumption, the higher the promotion commission rate given by the platform, and the more coupon rewards the platform will receive. For example: consumer a promotes 100 consumers B, and on average each consumer B accumulates 10000 dollars of consumption, and the promotion reward given to the consumer by the platform is on average 20%, so that consumer a can obtain 200000 dollars (100 people 10000 dollars by 20% ═ 200000 dollars) of reward for the coupon.

Because the recommended consumers share the earning income for consumption, the recommenders can obtain corresponding rewards every time the consumers consume, and the mode leads each consumer to have the opportunity to obtain long-term stable passive income (the consumers can not do any more), therefore, the platform can attract a large number of users to participate in popularization with lower popularization cost (sharing commission), and the lower popularization cost can help the platform to realize lower product selling price; if the product selling price is cheaper, more commodity types can be supported, the platform market competitiveness is strong, and the popularization is natural and easier; the popularization is easier, the money is earned by consumers, the more money is earned by consumers, more consumers can be attracted, and the like, so that the flywheel effect is formed.

Finally, it should be noted that, although the above embodiments have been described herein, the scope of the present invention is not limited thereby. Therefore, based on the innovative concepts of the present invention, the technical solutions of the present invention can be directly or indirectly applied to other related technical fields by making changes and modifications to the embodiments described herein, or by using equivalent structures or equivalent processes performed in the content of the present specification and the attached drawings, which are included in the scope of the present invention.

Claims

1. A commodity recommendation method capable of promoting a consumer to actively increase consumption, wherein the method is applied to a consumption platform, and the method comprises the following steps:

2. The method as claimed in claim 1, wherein the step of determining whether to issue the first bonus information to the first user terminal according to the relationship between the second accumulated amount of consumption and the first accumulated amount of consumption, and if so, the step of issuing the corresponding amount of the first bonus information to the first user terminal by the consumption platform comprises:

when the second accumulated amount of consumption is not larger than the first accumulated amount of consumption, determining to send first reward information to the first user terminal;

3. The method as claimed in claim 1, wherein the step of determining whether to issue the first bonus information to the first user terminal according to the relationship between the second accumulated amount of consumption and the first accumulated amount of consumption, and if so, the step of issuing the corresponding amount of the first bonus information to the first user terminal by the consumption platform comprises:

4. The method of claim 1, wherein the method further comprises:

5. An item recommendation method according to any one of claims 1 to 4 capable of promoting active consumer consumption, wherein the first reward information comprises a consumption coupon which supports only consumption of an item on the consumption platform and does not support a cash-out operation.

6. The merchandise recommendation method capable of promoting an active increase in consumption by a consumer according to claim 5, wherein the consumption ticket supports a change making operation; the method comprises the following steps:

7. The merchandise recommendation method capable of promoting active consumer increase in consumption according to claim 6, wherein the consumption ticket has a valid period, the method comprising:

8. The method of claim 1, wherein the method comprises:

9. The commodity recommendation method capable of promoting consumers to actively increase consumption according to claim 1, wherein the number of the second user terminals is multiple, and the first user terminal is a direct sharing terminal or an indirect sharing terminal of the second user terminal; the direct sharing end means that the first user terminal directly shares the consumption platform to the second user terminal through only one sharing level; the indirect sharing terminal refers to the first user terminal sharing the consumption platform to the second user terminal through more than two sharing levels.

10. A commodity recommendation system capable of promoting active consumer increase, the system comprising a consumption platform, a first user terminal and a second user terminal, the first user terminal and the second user terminal being respectively in communication connection with the consumption platform, the consumption platform being configured to implement the method steps according to any one of claims 1 to 9.