CN111612595A - Method and system for generating rebate gold coins based on transaction - Google Patents
Method and system for generating rebate gold coins based on transaction Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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Abstract
The invention discloses a method for generating rebate gold coins based on transaction, which comprises the following steps of S1, providing an open platform for a third-party shopping platform and offline merchants to stay by a marketing management platform; after the background terminal passes the verification, the merchant respectively presets a payment environment and a payment channel for the real money and the electronic gold coins on the merchant client; step S2: after a consumer registers as a platform member by using the marketing management platform for the first time, the consumer purchases commodities in real money at a merchant through the marketing management platform each time, and the consumer client returns the electronic gold-substituted coins of which the actual value of the consumption amount is multiplied by the calculation proportional value of the preset model; step S3: the method comprises the steps that a merchant with a consumer expanded as a platform member by the merchant for the first time serves as an affiliation merchant of the corresponding consumer, the consumer holds the electronic gold coins to the resident merchant to carry out consumption payment according to the use environment and channel of the electronic gold coins set by the merchant, and the consumed electronic gold coins are distributed to the affiliation merchant according to a preset proportion to be paid red.
Description
Technical Field
The invention relates to the field of management of an internet marketing management platform, in particular to a method and a system for generating rebate gold coins based on transactions.
Background
Consumption is one of three-drive horses pulling GDP and is the expression form of life style in a narrow sense, and the state optimizes the policy for pulling consumption.
The demand and the technical fit promote new consumption behavior-AIAS, and the theory of adding interactive elements considers that the consumption decision generated by new media goes through the following five stages:
attention (Attention);
interest (generating Interest);
search (active Search);
action (instigation Action);
share (information sharing).
The sharing meaning is that the next round of consumption behavior can be initiated, for example, when people listen to the surrounding to chat that a certain commodity is discounted, if the people just have a demand or a potential demand, the brain can operate the stages 1-4, so that the purchasing desire is stimulated, and a purchasing decision is made quickly to complete the transaction; sharing is a cornerstone that stimulates consumer flow.
In order to trigger the frequency of crowd sharing, the existing marketing strategies like borrowing activity information such as virtual coins, card-collecting rolls and the like to motivate consumers, and the modes have some commonalities: namely, sharing between consumer-merchant and consumer-consumer is only performed, but sharing between merchant-merchant is often ignored; meanwhile, no matter the virtual coin or the collection card is collected, the acquisition mode is set to be single, and interestingness in sharing is lacked, so that the viscosity of consumers is poor.
Therefore, a new consuming method and system is needed.
Disclosure of Invention
To overcome the above problems, the present invention provides a method and system for generating rebate tokens based on transactions.
In order to solve the above technical problems, the present invention provides a technical solution, namely a business model for rebate coin usage based on a marketing management platform, comprising: providing a marketing management platform, wherein the marketing management platform can share data with a third-party shopping platform through a protocol; the marketing management platform comprises a platform server, a background terminal, a merchant client and a consumer client; step S1, the marketing management platform provides an open platform for the third party shopping platform and the off-line commercial tenant to stay in; after the background terminal passes the verification, the merchant respectively presets a payment environment and a payment channel for the real money and the electronic gold coins on the merchant client; step S2: after a consumer registers as a platform member by using the marketing management platform for the first time, the consumer purchases commodities in real money at a merchant through the marketing management platform each time, and the consumer client returns the electronic gold-substituted coins of which the actual value of the consumption amount is multiplied by the calculation proportional value of the preset model; step S3: the method comprises the following steps that a merchant with a consumer expanded as a platform member by the merchant for the first time serves as an attributive merchant corresponding to the consumer, the consumer holds the electronic gold coins to a resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, and the consumed electronic gold coins are distributed to the attributive merchant according to a preset proportion to be paid red; step S4: the merchant can settle accounts with the marketing management platform according to the received electronic gold coins used by the consumer and store the settled money into the account number of the merchant to be used as the account balance; the account number of the merchant can be bound with a bank card or a third party payment platform account so as to be used for the merchant to carry out account balance cashing; wherein, the model in step S2 may be according to a fixed value; or calculating a proportional value according to an upper and lower limit symmetric random algorithm model based on the probability.
Preferably, the payment channel comprises: the system comprises a fixed payment two-dimensional code associated with the merchant, a dynamic payment two-dimensional code acquisition interface and a payment initiation interface.
Preferably, when the consumer is in the merchant consumption settlement, the consumer can select whether to use the electronic gold money to pay through the APP provided by the marketing management platform or the two-dimensional code obtained by the merchant in the open platform by scanning the two-dimensional code, and after the two-dimensional code is scanned, the marketing management platform can obtain the electronic gold money which can be used for payment by the consumer and the information of the merchant transacted with the consumer at present.
Preferably, when the consumer settles the consumption in the APP or the applet provided by the merchant, the consumer can jump to the APP or the applet provided by the marketing management platform to pay for the consumption by using the electronic cash.
Preferably, when the consumer consumes in the money-substituting merchant, the electronic money-substituting in the account of the consumer is not enough to withhold all consumption, the consumer can withhold part of the consumption and pay the consumption through the APP or the small program provided by the marketing management platform, and the marketing management platform settles the withheld cost and the withheld cost to the account of the merchant in a unified way.
Preferably, the marketing management platform is an APP or an applet, and a display window for displaying merchants is arranged in the open platform, so that the consumers can select the merchants for consuming the electronic gold coins.
Preferably, the method is applied to the business model for rebate token usage based on marketing management platform, which comprises: setting the ratio of commodity sales and generation of the money tokens; a consumer purchases a commodity in the marketing management platform; and the marketing management platform generates the electronic gold coins according to the total amount of the commodities purchased by the consumers according to the set proportion and transfers the electronic gold coins to the consumers.
To further solve the above problems, and to make the method more effective, the present invention also provides a system for generating rebate tokens based on transactions,
the system comprises a marketing management platform, a merchant client, a consumer client and a background terminal;
the marketing management platform comprises a platform server; the merchant client is connected with the platform server through a network; the consumer client is connected with the platform server through a network; the background terminal is connected with the platform server through a network;
wherein, merchant's customer end includes:
the data management unit is used for managing all data of the business on the platform server by the business;
the commodity management unit is used for managing all commodities of the merchant on the platform server;
the promotion activity unit is used for a merchant to carry out promotion activities on the platform server;
the order management unit is used for managing all orders of the merchants on the platform server by the merchants;
and a financial management unit for a merchant to perform financial management on the platform server;
wherein, consumer's customer end includes:
a questionnaire unit for a consumer to participate in a questionnaire survey on the platform server and to draw a commission;
the free lottery drawing unit is used for the consumer to choose to participate in the free lottery drawing on the platform server according to the lottery drawing mode and the prize type;
a paid lottery unit for a consumer to participate in a paid lottery activity on the platform server;
the consumption unit is used for consuming on the platform server by a consumer and paying through scanning the merchant payment two-dimensional code;
and a free phone unit for a consumer to make a phone call through the platform server free of charge;
wherein, backstage supporter terminal includes:
the system comprises a merchant management unit, a platform activity management unit and a consumer management unit.
To further solve the above problem, the present invention provides a computer readable medium having a computer program stored therein, wherein the computer program is arranged to execute the method of generating rebate tokens based on transactions according to any one of claims 1 to 6 when executed.
After the technical scheme is adopted, the invention has the beneficial effects that:
1. when the marketing platform is used, firstly, a merchant applies for parking in the open platform, the marketing management platform applies for parking by the merchant, the merchant establishes an account after the parking application and acquires a two-dimensional code, a dynamic two-dimensional code acquisition interface and a payment interface, wherein the two-dimensional code is used for consuming and paying the electronic gold coins; secondly, after the consumer purchases the commodity on the marketing management platform, the marketing management platform calculates a proportional value according to a preset model to generate the corresponding electronic gold coins for the amount consumed by the consumer; calculating a proportional value by using an upper and lower limit symmetric random algorithm model based on probability; or the lottery algorithm based on normal distribution enables the electronic gold coins to have game performance, so that the consumers have fun in consuming, the consumption desire of the consumers is increased, and meanwhile, drainage service is performed for merchants. The consumer is expanded into a platform member by the merchant as an attributive merchant corresponding to the consumer for the first time, the consumer holds the electronic gold coins to the resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, the consumed electronic gold coins are distributed to the attributive merchant according to the preset proportion to be distributed to the attributive merchant for bonus, the electronic gold coins with the preset proportion are obtained to be exchanged for cash, and the third party payment platform account is bound for cash withdrawal, so that the attributive merchant can obtain profits without selling products. Meanwhile, the merchant sets a display window on the open platform, so that the consumer holding the electronic gold coins can select the merchant; then, the consumer with the electronic token selects the merchant, and purchases goods or services at the merchant, when the consumer purchases the settlement, the consumer can select the electronic token for payment, and after the consumer selects the electronic token for payment, the merchant collects the token; and finally, the open platform settles the amount of money deducted by the money substitutes collected by the merchants and transfers the amount of money to the accounts of the merchants, and then the merchants carry out the cash withdrawal of account balance.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is further described in detail with reference to the following embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The invention provides a method for generating rebate gold-substituted coins based on transactions, wherein the transactions include but are not limited to online transactions and offline transactions, the gold-substituted coins refer to virtual currencies and are used as third party currencies to form circulating information streams or data streams on the basis of entity currency transactions.
The embodiment of the invention provides a method for generating rebate gold coins based on transaction, which comprises the following steps:
providing a marketing management platform, wherein the marketing management platform can share data with a third-party shopping platform through a protocol; the marketing management platform comprises a platform server, a background terminal, a merchant client and a consumer client;
step S1, the marketing management platform provides an open platform for the third party shopping platform and the off-line commercial tenant to stay in; after the background terminal passes the verification, the merchant respectively presets a payment environment and a payment channel for the real money and the electronic gold coins on the merchant client;
step S2: after a consumer registers as a platform member by using the marketing management platform for the first time, the consumer purchases commodities in real money at a merchant through the marketing management platform each time, and the consumer client returns the electronic gold-substituted coins of which the actual value of the consumption amount is multiplied by the calculation proportional value of the preset model;
step S3: the method comprises the following steps that a merchant with a consumer expanded as a platform member by the merchant for the first time serves as an attributive merchant corresponding to the consumer, the consumer holds the electronic gold coins to a resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, and the consumed electronic gold coins are distributed to the attributive merchant according to a preset proportion to be paid red;
step S4: the merchant can settle accounts with the marketing management platform according to the received electronic gold coins used by the consumer and store the settled money into the account number of the merchant to be used as the account balance;
and the account number of the merchant can be bound with a bank card or a third party payment platform account so as to be used for the merchant to carry out account balance cashing.
The embodiment relates to a method for generating rebate gold coins based on transaction, which comprises the following steps: the marketing management platform provides an open platform for merchants to stay in; a merchant submits a parking application to a marketing management platform, and after the parking application passes, an account is created and a payment channel for a consumer to pay the electronic gold coins is obtained; purchasing goods in a marketing management platform to generate electronic gold tokens; after a consumer registers as a platform member by using the marketing management platform for the first time, the consumer purchases commodities in real money at a merchant through the marketing management platform each time, and the consumer client returns the electronic gold-substituted coins of which the actual value of the consumption amount is multiplied by the calculation proportional value of the preset model; the merchant settles the account with the marketing management platform according to the received electronic gold coins used by the consumer and stores the settled amount into the account number of the merchant to be used as the account balance; and the account number of the merchant can be bound with a bank card or a third party payment platform account so as to be used for the merchant to carry out account balance cashing.
Through the introduction of the gold-substituted coins, the consumer is expanded to be a merchant of a platform member by the merchant for the first time and is taken as an attributive merchant corresponding to the consumer, when the consumer uses the marketing management platform to shop in other resident merchants in the follow-up process, the consumer only needs to use the gold-substituted coins to shop, the fixed proportion value of the gold-substituted coins is red to the attributive merchant, so that the consumer purchases the merchant of commodities by using real money through the marketing management platform for the first time, namely, even if the attributive merchant does not sell the products, the consumer only needs to shop in the subsequent resident merchants on the marketing management platform, and the attributive merchant can obtain commission;
wherein, the form of expanding to the platform member is not limited, such as one or more of registerable when the consumption of a certain merchant reaches the preset amount, merchant recommending and applying member, and face recognition registration member,
exemplary are as follows: the method comprises the steps that a certain consumer registers a member for the first time in a merchant expansion mode, the merchant is the affiliated merchant of the consumer, the consumer serves as a member for the first expansion of the merchant and consumes the resident merchant of any other marketing management platform by means of electronic money substitutes, the platform gives 5-10% of the electronic money substitutes to the merchant for consumption, the collected electronic money substitutes used by the consumer and the marketing management platform are used for settlement, the settled amount is stored in the account number of the merchant to serve as the account balance, and the account number of the merchant can be bound with a bank card or a third-party payment platform account for the merchant to perform account balance withdrawal.
The proportion of the electronic gold coins of the platform members which are expanded by the affiliate can be obtained by the affiliate is divided into red, and the proportion of the electronic gold coins which can be obtained by the platform members each time shopping is utilized is described as follows:
and self-setting the sales amount of the goods sold by the user, and also setting a proportional model mode generated by the sales amount of the goods and the money tokens; so that the consumer purchases the goods in the marketing management platform; the marketing management platform generates the electronic gold coins according to the total sum of the commodities purchased by the consumer in a random proportion and transfers the electronic gold coins to the consumer, and the consumer can obtain the gold coins when purchasing behaviors are generated.
Wherein, the model in step S2 may be according to a fixed value;
or according to an upper and lower limit symmetric random algorithm model based on probability; or calculating the proportional value based on a normally distributed lottery algorithm.
The proportional value is calculated according to the fixed value as: the merchant sets the sale price of a certain commodity as 100, the ratio of the sale price of the commodity to the generation of the cash substitute is a fixed value of 30 percent, and when the platform member purchases the commodity, the platform member can obtain the electronic cash substitute with the actual value of 30;
it will also be understood by those skilled in the art that modifications, such as 5%, 10%, 15%, to the ratio of the sales of the goods to the generation of the tokens when calculated as fixed values are contemplated as simple alternatives and are within the scope of the invention.
The proportion value is calculated according to an upper limit and a lower limit symmetric random algorithm as follows: the merchant sets the commodity sales price as 100, the ratio of the commodity sales price to the generation of the gold coins is 10% -30%, and when the platform member purchases the commodity, the platform member can randomly obtain the electronic gold coins with the value of 10-30.
Optionally, in step S2, the model calculates a ratio value according to an upper and lower limit symmetric random algorithm, where the maximum value is 100% and the minimum value is 10%.
The calculation proportion value according to the normally distributed lottery algorithm is as follows: the merchant sets the commodity sales price as 100, the ratio of the commodity sales price to the generation of the token is 0% -100%, when the platform member purchases the commodity, the electronic tokens with different values of 0-100 yuan can be randomly acquired according to the probability of normal distribution, and it can be understood that the peak value of the normal distribution is concentrated in the preset middle area of 0-100, namely, the closer to the value 100 or 0, the smaller the probability is.
Through the mode, the electronic gold coins have game performance, and consumers can interact and communicate when consuming due to the fact that the consumers draw the fun through the random lottery of the electronic gold coins, the consumption desire of the consumers is increased, and consumer drainage is conducted for merchants.
Further, after the consumer purchases the goods by participating in the activities set by the merchant client and/or using the real money in the consumer client, the consumer client returns the electronic gold coins with the actual value proportion of the consumption amount, and the "the electronic gold coins are displayed with the numerical values equal to the consumption amount" can be understood as follows: that is, each time a consumer conducts a purchase transaction, the percentage of monetary value paid out by the consumer forms a token, the actual value of which is only a percentage of the monetary value paid out by the consumer, exemplary properties are as follows: the value of the token is 30% if the commodity sale price is 30% of 100, but the data of the token is 100 displayed in the customer client, that is, 1 token = 0.3;
the third party shopping platform can be understood as an online platform such as the kyoto, naughty and plutella, and an offline platform such as the independent shopping clients of the souning and easy-to-buy entity store, the KTV and the movie theater.
The development of the merchant client and the consumer client belongs to the common project technology of personnel engaged in the industry, and the invention is not elaborated too much;
the third party payment platform can be understood as an online payment platform, and the online payment platform includes but is not limited to a payment treasure, WeChat and Jingdong finance;
the setting of the payment channel may include: the system comprises an APP payment interface, a fixed payment two-dimensional code associated with a merchant, a dynamic payment two-dimensional code acquisition interface and a payment initiation interface.
The functions of the consumption platform include:
when a consumer pays a settlement at a merchant, the consumer can obtain the electronic gold money which can be used for payment by the consumer and the information of the merchant transacted with the consumer at present through the APP provided by the marketing management platform or the two-dimension code obtained by the merchant in the open platform scanned in the third-party shopping platform, and the consumer can select whether to use the electronic gold money for payment or select the conventional real money for payment.
When the consumer performs consumption settlement in the APP or the applet provided by the merchant, the consumer can jump to the APP or the applet provided by the marketing management platform to perform consumption payment by using the electronic cash.
When a consumer consumes in a money-substituting merchant, the electronic money-substituting in the account of the consumer is not enough to withhold all consumption, the consumer can pay for consumption by withholding part together through APP or small programs provided by the marketing management platform, and the marketing management platform settles withheld cost and non-withheld cost to the account of the merchant in a unified way.
The marketing management platform is an APP or an applet, and a display window for displaying merchants is arranged in the open platform so that the consumers can select the merchants for consumption of the electronic gold coins.
The merchant client is set to have the following functions:
when the merchant uses the merchant client, the traditional functions of uploading commodity information and observing the commodity selling condition from the background are not only limited, but the merchant also can automatically select the money-substituted coin to participate to obtain the activity form: sign-in, card punching, commodity browsing, collection and the like;
exemplary are as follows: when a merchant stays, a pop-up window is arranged at a merchant client for the merchant to check out activity options to be participated in by the merchant store or a single commodity after the merchant stays, such as the store signs in the cash-transfer money every day, collects the cash-transfer money and the like.
The merchant can set the maximum deduction proportion and the deduction proportion of the money tokens, if the merchant can set the maximum money token upper limit of the hot commodity of the merchant to be very low and the deduction proportion is small, the deduction line of the non-hot commodity is set to be very high and the deduction proportion is large, and therefore the effects of propaganda, promotion and warehouse clearing are achieved, such as: the clothes in the current season are set to be only capable of resisting 15% of the substitute coins, and the resisting proportion is that the substitute coins are electronic: the actual currency =1:0.3, but the clothes in the current season can be withheld by 40% by setting the substitute gold coin, and the withholding proportion is the electronic substitute gold coin: real currency =1:0.4, thereby promoting the cleaning of clothing that is not in the present season.
Wherein the step S4: the merchant settles the account with the marketing management platform according to the received electronic gold coins used by the consumer and stores the settled amount into the account number of the merchant to be used as the account balance; and the account number of the merchant can be bound with a bank card or a third party payment platform account so as to be used for the merchant to carry out account balance cashing.
Step S4 is to provide the merchant with an electronic gold substitute recycling mechanism to obtain benefits for the merchant, and the marketing management platform settles the electronic gold substitute and the real currency that the merchant earns, and collects cash through the third party payment platform.
With the above, the working principle of the present embodiment is roughly as follows: when the marketing platform is used, firstly, a merchant applies for parking in the open platform, the marketing management platform applies for parking by the merchant, the merchant establishes an account after the parking application and acquires a two-dimensional code, a dynamic two-dimensional code acquisition interface and a payment interface, wherein the two-dimensional code is used for consuming and paying the electronic gold coins; secondly, after the consumer purchases the commodity on the marketing management platform, the marketing management platform calculates a proportional value according to a preset model to generate the corresponding electronic gold coins for the amount consumed by the consumer; calculating a proportional value by using an upper and lower limit symmetric random algorithm model based on probability; or the lottery algorithm based on normal distribution enables the electronic gold coins to have game performance, so that the consumers have fun in consuming, the consumption desire of the consumers is increased, and meanwhile, drainage service is performed for merchants. The consumer is expanded into a platform member by the merchant as an attributive merchant corresponding to the consumer for the first time, the consumer holds the electronic gold coins to the resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, the consumed electronic gold coins are distributed to the attributive merchant according to the preset proportion to be distributed to the attributive merchant for bonus, the electronic gold coins with the preset proportion are obtained to be exchanged for cash, and the third party payment platform account is bound for cash withdrawal, so that the attributive merchant can obtain profits without selling products. Meanwhile, the merchant sets a display window on the open platform, so that the consumer holding the electronic gold coins can select the merchant; then, the consumer with the electronic token selects the merchant, and purchases goods or services at the merchant, when the consumer purchases the settlement, the consumer can select the electronic token for payment, and after the consumer selects the electronic token for payment, the merchant collects the token; and finally, the open platform settles the amount of money deducted by the money substitutes collected by the merchants and transfers the amount of money to the accounts of the merchants, and then the merchants carry out the cash withdrawal of account balance.
The online and offline purchasing behaviors of the consumer are as follows:
the consumer clicks the commodity information online and carries on the purchasing behavior through the consumer's customer end and includes the following steps:
a consumer selects a commodity and places an order, and order information is sent to a platform server through a consumer client; after receiving the order placing information, the platform server calculates the cost required by the consumer and feeds back the information required by the payment to the consumer client; the method comprises the following steps that a consumer carries out online payment through a consumer client and sends payment information to a platform server; after receiving the payment information, the platform server sends the payment information and the order placing information to the merchant client and generates express order information; and the courier receives the express order information through the express client and delivers the goods.
The brief process is as follows:
the method comprises the steps that a consumer selects and purchases a favorite commodity on line → ordering → online payment → a merchant receives the commodity expense → a system automatically generates an express order → a system courier receives the order on line → a courier gets goods from the merchant → a courier sends the express to a goods receiving address filled by the consumer → the consumer confirms the goods receiving → the order is finished → the courier receives the freight charge.
The consumer carries out consumption through the marketing management platform offline through the consumer client, and the method comprises the following steps:
the consumer scans the merchant consumption two-dimensional code to obtain consumption information through the consumer client offline, and the consumption information is sent to the platform server;
after receiving the consumption information, the platform server calculates the cost required by the consumer and feeds back the information required by the cost to the consumer client;
the method comprises the following steps that a consumer carries out online payment through a consumer client and sends payment information to a platform server, and the platform server sends the payment information and ordering information to a merchant client after receiving the payment information;
or the consumer pays offline, the consumer scans the merchant payment two-dimensional code through the consumer client, and the merchant client calculates the actual payment amount to pay.
The following is illustrated by specific cases:
the consumer scans the merchant two-dimensional code for consumption, and the platform server can judge whether the consumer has the electronic gold-substituted coin;
1. if the consumer has the electronic gold coins and selects an on-line payment mode, the platform server calculates actual payment amount according to the total consumption amount and the amount of the electronic gold coins and sends the actual payment amount to the consumer client, and after the consumer completes payment at the consumer client, the merchant obtains payment amount and reddening of the electronic gold coins according to a preset proportion;
2. if the consumer has the electronic gold coins and selects an offline payment mode, the consumer scans the two-dimensional code of the merchant, pops up three options of 'only withholding the electronic gold coins' or 'deducting the electronic gold coins' or 'not deducting the electronic gold coins', and after the consumer selects the options, such as 'deducting the electronic gold coins', the consumer can automatically select the number of the electronic gold coins needing to be withheld, deducts the corresponding electronic gold coins of the consumer, the merchant obtains the payment amount and the platform subsidy gold, and the consumer obtains the electronic gold coins of which the proportion value is calculated by a preset model of the total consumption amount again;
3. the consumer does not have electricity to generate the filial generation gold coins and selects an on-line payment mode, then the consumer directly pays the total consumption amount on line, and the consumer obtains the electronic generation gold coins of the calculated proportional value of the preset model of the total consumption amount; but on the consumer client, the electronic tokens are displayed as 100% of the total amount consumed;
4. if the consumer does not have the electric generation gold coins and selects an off-line payment mode, after the consumer completes payment, the merchant can purchase the electronic generation gold coins for the consumer at the merchant client according to 30% of the total consumption amount, after the merchant purchases the corresponding electronic generation gold coins, the consumer obtains the electronic generation gold coins with the total consumption amount of 30%, but the electronic generation gold coins are displayed as 100% of the total consumption amount at the consumer client.
The second embodiment of the invention also provides a system for generating rebate gold coins based on transaction, which comprises a marketing management platform, a customer client, a consumer client and a background terminal, wherein the marketing management platform comprises a platform server, a merchant client, a consumer client and a background terminal; the merchant client is connected with the platform server through a network; the consumer client is connected with the platform server through a network; the background terminal is connected with the platform server through a network.
The merchant client includes:
the data management unit is used for managing all data of the merchant on the consumption management platform;
the commodity management unit is used for managing all commodities of the merchant on the consumption management platform;
the activity management unit is used for a merchant to hold promotion activities on the consumption management platform;
the order management unit is used for managing all orders of the merchants on the consumption management platform by the merchants;
and a financial management unit for the merchant to perform financial management on the consumption management platform;
among them, the management of the commodities includes commodity classification, commodity list, and addition/modification/deletion/shelving.
The order management unit manages the order, including order details, order statistics and sales-on-behalf statistics.
The management of finance by the finance management unit comprises purchasing commission details, income details, checking my account, applying for cash withdrawal and checking cash withdrawal records.
The consumer client includes:
a questionnaire unit for the member to participate in questionnaire survey on the consumption management platform and to take a commission;
the free lottery drawing unit is used for the members to choose to participate in the free lottery drawing on the consumption management platform according to the lottery drawing mode and the prize type;
a paid lottery unit: the system is used for the members to participate in the paid lottery activity on the consumption management platform;
a consumption unit: the system is used for the member to consume on the consumption management platform and pay by scanning the merchant payment two-dimensional code;
and a free phone unit for a member to make a phone call free of charge through the consumption management platform;
the background terminal includes: the system comprises a merchant management unit, a platform management unit and a consumer management unit.
Further, some embodiments further include an express client connected to the platform server via a network.
Express delivery client includes:
the express delivery order receiving unit is used for registering, authenticating, receiving orders and delivering goods by a courier;
and the express financial unit is used for deposit, balance and cash withdrawal of the courier.
In order to better solve the technical problem, the invention provides another technical scheme as follows: a computer-readable medium having a computer program stored thereon, wherein the computer program is arranged to, when executed, perform the method of claim for generating rebate tokens based on transactions.
Because the invention integrates consumption, sharing and red distinguishing into a whole consumption method, consumers enjoy participating in commercial tenant profit and red distinguishing during consumption, thereby promoting consumption enthusiasm; for the merchant, the huge drainage effect of the platform brings abundant orders and turnover for the merchant; for multi-level consumers, the huge transaction volume of the platform brings reasonable service commissions and reasonable benefit return for the platform.
It will also be understood by those skilled in the art that if the method or system of the present invention is implemented in an apparatus, all or a portion of the steps involved in the method can be combined or separated, and the apparatus or system can be combined or replaced by fusion, simple change, mutual conversion between series and parallel, etc., for example, the components, lines, units, etc. may be moved; or the equipment formed by the device is integrally arranged; or a detachable design; it is within the scope of the present invention to replace the corresponding components of the present invention with such circuit devices/apparatuses/systems whenever the combined components can be combined into a circuit device/apparatus/system having a specific function.
Compared with the prior art, the method for generating the rebate gold coins based on the transaction has the following beneficial effects that:
1. when the marketing platform is used, firstly, a merchant applies for parking in the open platform, the marketing management platform applies for parking by the merchant, the merchant establishes an account after the parking application and acquires a two-dimensional code, a dynamic two-dimensional code acquisition interface and a payment interface, wherein the two-dimensional code is used for consuming and paying the electronic gold coins; secondly, after the consumer purchases the commodity on the marketing management platform, the marketing management platform calculates a proportional value according to a preset model to generate the corresponding electronic gold coins for the amount consumed by the consumer; calculating a proportional value by using an upper and lower limit symmetric random algorithm model based on probability; or the lottery algorithm based on normal distribution enables the electronic gold coins to have game performance, so that the consumers have fun in consuming, the consumption desire of the consumers is increased, and meanwhile, drainage service is performed for merchants. The consumer is expanded into a platform member by the merchant as an attributive merchant corresponding to the consumer for the first time, the consumer holds the electronic gold coins to the resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, the consumed electronic gold coins are distributed to the attributive merchant according to the preset proportion to be distributed to the attributive merchant for bonus, the electronic gold coins with the preset proportion are obtained to be exchanged for cash, and the third party payment platform account is bound for cash withdrawal, so that the attributive merchant can obtain profits without selling products. Meanwhile, the merchant sets a display window on the open platform, so that the consumer holding the electronic gold coins can select the merchant; then, the consumer with the electronic token selects the merchant, and purchases goods or services at the merchant, when the consumer purchases the settlement, the consumer can select the electronic token for payment, and after the consumer selects the electronic token for payment, the merchant collects the token; and finally, the open platform settles the amount of money deducted by the money substitutes collected by the merchants and transfers the amount of money to the accounts of the merchants, and then the merchants carry out the cash withdrawal of account balance.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent alterations and improvements made within the spirit of the present invention should be included in the scope of the present invention.
Claims (9)
1.A method for generating rebate gold coins based on transaction is characterized in that a marketing management platform is provided, and the marketing management platform and a third-party shopping platform can share data through a protocol; the marketing management platform comprises a platform server, a background terminal, a merchant client and a consumer client;
step S1, the marketing management platform provides an open platform for the third party shopping platform and the off-line commercial tenant to stay in; after the background terminal passes the verification, the merchant respectively presets a payment environment and a payment channel for the real money and the electronic gold coins on the merchant client;
step S2: after a consumer registers as a platform member by using the marketing management platform for the first time, the consumer purchases commodities in real money at a merchant through the marketing management platform each time, and the consumer client returns the electronic gold-substituted coins of which the actual value of the consumption amount is multiplied by the calculation proportional value of the preset model;
step S3: the method comprises the following steps that a merchant with a consumer expanded as a platform member by the merchant for the first time serves as an attributive merchant corresponding to the consumer, the consumer holds the electronic gold coins to a resident merchant to carry out consumption payment according to the electronic gold coin use environment and channel set by the merchant, and the consumed electronic gold coins are distributed to the attributive merchant according to a preset proportion to be paid red;
step S4: the merchant can settle accounts with the marketing management platform according to the received electronic gold coins used by the consumer and store the settled money into the account number of the merchant to be used as the account balance;
the account number of the merchant can be bound with a bank card or a third party payment platform account so as to be used for the merchant to carry out account balance cashing;
wherein, the model in step S2 may be according to a fixed value;
or calculating a proportional value according to an upper and lower limit symmetric random algorithm model based on the probability; or calculating a proportional value based on a normally distributed lottery algorithm.
2. The method for generating rebate tokens based on transactions of claim 1,
the system comprises a fixed payment two-dimensional code associated with the merchant, a dynamic payment two-dimensional code acquisition interface and a payment initiation interface.
3. The method of claim 2 for generating rebate tokens based on transactions,
when a consumer is in consumption settlement of a merchant, the consumer can select whether to use the electronic gold money to pay or not through the APP provided by the marketing management platform or the two-dimensional code obtained by the merchant in the open platform by scanning the three-party shopping platform, and after the two-dimensional code is scanned, the marketing management platform can obtain the electronic gold money which can be used for payment by the consumer and the information of the merchant transacted with the consumer at present.
4.A method of generating rebate tokens based on transactions according to claim 3,
when the consumer performs consumption settlement in the APP or the applet provided by the merchant, the consumer can jump to the APP or the applet provided by the marketing management platform to perform consumption payment by using the electronic cash.
5. The method of claim 4 wherein the consumer consumes the money within the money-substituting merchant, the electronic money in the consumer account is insufficient to withhold the entire consumption, the consumer pays the withholding portion together with the consumption through the APP or applet provided by the marketing management platform, and the marketing management platform settles the withheld and non-withheld fees collectively to the merchant account.
6. The method of claim 5, wherein the marketing management platform is APP or applet, and the open platform is provided with a display window for displaying merchants for consumers to select the merchants for consumption of the electronic tokens.
7. A method of generating rebate tokens on a transaction according to any one of claims 1 to 6, the method including: setting the ratio of commodity sales and generation of the money tokens; a consumer purchases a commodity in the marketing management platform; and the marketing management platform generates the electronic gold coins according to the total amount of the commodities purchased by the consumers according to the set proportion and transfers the electronic gold coins to the consumers.
8. A system for generating rebate tokens based on transactions is characterized in that,
the system comprises a marketing management platform, a merchant client, a consumer client and a background terminal;
the marketing management platform comprises a platform server; the merchant client is connected with the platform server through a network; the consumer client is connected with the platform server through a network; the background terminal is connected with the platform server through a network;
wherein, merchant's customer end includes:
the data management unit is used for managing all data of the business on the platform server by the business;
the commodity management unit is used for managing all commodities of the merchant on the platform server;
the promotion activity unit is used for a merchant to carry out promotion activities on the platform server;
the order management unit is used for managing all orders of the merchants on the platform server by the merchants;
and a financial management unit for a merchant to perform financial management on the platform server;
wherein, consumer's customer end includes:
a questionnaire unit for a consumer to participate in a questionnaire survey on the platform server and to draw a commission;
the free lottery drawing unit is used for the consumer to choose to participate in the free lottery drawing on the platform server according to the lottery drawing mode and the prize type;
a paid lottery unit for a consumer to participate in a paid lottery activity on the platform server;
the consumption unit is used for consuming on the platform server by a consumer and paying through scanning the merchant payment two-dimensional code;
and a free phone unit for a consumer to make a phone call through the platform server free of charge;
wherein, backstage supporter terminal includes:
the system comprises a merchant management unit, a platform activity management unit and a consumer management unit.
9. A computer-readable medium, in which a computer program is stored, wherein the computer program is arranged to, when executed, perform a method of generating rebate tokens on a transaction basis as claimed in any one of claims 1 to 6.
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