CN113743986A - Gift presentation method and device based on cost accounting - Google Patents

Gift presentation method and device based on cost accounting Download PDF

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CN113743986A
CN113743986A CN202110965037.8A CN202110965037A CN113743986A CN 113743986 A CN113743986 A CN 113743986A CN 202110965037 A CN202110965037 A CN 202110965037A CN 113743986 A CN113743986 A CN 113743986A
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gift
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CN113743986B (en
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曹杰
万友先
林杰聪
何一鸣
陈帅
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Guangzhou Yigong Technology Co ltd
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Abstract

The embodiment of the invention relates to the technical field of marketing popularization and discloses a gift giving method and device based on cost accounting. The method comprises the following steps: acquiring the gift giving quantity and the gift purchasing unit price of the current period, and determining the gift cost of the current period; acquiring the revenue of the current periodic activity; determining the gift expense ratio of the current period, and determining the total price of the single gift of the next period according to the gift expense ratio of the current period, wherein the gift expense ratio of the current period is equal to the gift cost of the current period divided by the activity revenue amount of the current period. By implementing the embodiment of the invention, the price of the single gift can be adjusted in time by accounting the gift cost based on the relationship between the preset gift expense ratio and the actual gift expense ratio, and further the gift price and the presentation threshold amount of each step can be adjusted.

Description

Gift presentation method and device based on cost accounting
Technical Field
The invention relates to the technical field of marketing promotion, in particular to a gift giving method and device based on cost accounting.
Background
In the existing marketing promotion, the full delivery activity use scene is common. The full delivery activity refers to giving a corresponding gift when the amount of money of the commodity purchased by the customer at the merchant at a single time reaches a certain value, thereby attracting the customer's consumption, and making a repeat purchase, etc.
The gift is bought by the merchant, so that the expenditure amount of the gift is proportional to the consumption amount of the customer through the marketing campaign, so that the cost and income of the merchant are balanced. There is little research on this in the prior art, and even if the gift cost ratio of the merchant can be determined, it is a relatively rough calculation, and when the gift price fluctuates, it is more difficult to calculate accurately. Also, the use of the gift cost ratio to determine the relationship between the gift and the presentation threshold amount is not addressed in the prior art.
Disclosure of Invention
In order to overcome the defects, the embodiment of the invention discloses a gift giving method and device based on cost accounting.
The first aspect of the embodiment of the invention discloses a gift giving method based on cost accounting, which comprises the following steps:
acquiring the gift giving quantity and the gift purchasing unit price of the current period, and determining the gift cost of the current period;
acquiring the revenue of the current periodic activity;
determining the gift expense ratio of the current period, and determining the total price of the single gift of the next period according to the gift expense ratio of the current period, wherein the gift expense ratio of the current period is equal to the gift cost of the current period divided by the activity revenue amount of the current period.
As a preferred embodiment, in the first aspect of the embodiments of the present invention, obtaining the gift giving quantity and the gift purchase unit price in the current period, and determining the gift cost in the current period includes:
obtaining the presentation quantity of each gift in the current period and the purchase unit price of each gift, and determining the gift cost of the current period:
Figure BDA0003222017950000021
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of presents of the ith gift in the current period is shown, and M is the total number of the presented gift types;
Figure BDA0003222017950000022
wherein ,Si0Is the remaining amount of the ith gift in the last cycle, Ai0Unit price of the ith gift in the previous cycle, AijFor purchase of ith gift at jth time in current cycle, SijN is the total number of times of purchasing the ith gift in the current period.
As a preferred embodiment, in the first aspect of the embodiments of the present invention, determining the gift cost ratio of the current period, and determining the total price of the single gift of the next period according to the gift cost ratio of the current period includes:
determining the gift cost ratio of the current period:
Figure BDA0003222017950000023
wherein, R is the ratio of the gift expenses in the current period, SPT is the gift cost in the current period, SAM is the activity earning amount in the current period;
when the gift cost ratio of the current period is smaller than or equal to a preset ratio, keeping the price of the single gift of the current period to the next period;
and when the gift cost ratio of the current period is larger than the preset ratio, adjusting the price of the single gift in the next period.
As a preferred embodiment, in the first aspect of the embodiments of the present invention, when the gift expense ratio of the current period is greater than a preset ratio, adjusting the price of a single gift in the next period includes:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
As a preferred embodiment, in the first aspect of the embodiments of the present invention, the method further includes:
presetting m steps, and setting different first proportions for each step, wherein the first proportions are used for determining the gift price of each step;
setting different second proportions for each step for determining a presentation threshold amount corresponding to each step;
automatically generating the gift price of each step and the corresponding presentation threshold amount based on the single gift price, the first proportion and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
A second aspect of the embodiments of the present invention discloses a gift giving device based on cost accounting, including:
the system comprises a first acquisition unit, a second acquisition unit and a control unit, wherein the first acquisition unit is used for acquiring the gift giving quantity and the gift purchasing unit price in the current period and determining the gift cost in the current period;
the second acquisition unit is used for acquiring the activity revenue amount of the current period;
and the adjusting unit is used for determining the gift expense ratio of the current period, determining the total price of the single gift in the next period according to the gift expense ratio of the current period, and dividing the gift cost of the current period by the activity revenue amount of the current period.
As a preferred embodiment, in the second aspect of the embodiment of the present invention, the first obtaining unit includes:
obtaining the presentation quantity of each gift in the current period and the purchase unit price of each gift, and determining the gift cost of the current period:
Figure BDA0003222017950000041
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of presents of the ith gift in the current period is shown, and M is the total number of the presented gift types;
Figure BDA0003222017950000042
wherein ,Si0Is the remaining amount of the ith gift in the last cycle, Ai0Unit price of the ith gift in the previous cycle, AijFor purchase of ith gift at jth time in current cycle, SijN is the total number of times of purchasing the ith gift in the current period.
As a preferred embodiment, in the second aspect of the embodiment of the present invention, the adjusting unit includes:
a determining subunit, configured to determine a gift cost ratio of the current period:
Figure BDA0003222017950000043
wherein, R is the ratio of the gift expenses in the current period, SPT is the gift cost in the current period, SAM is the activity earning amount in the current period;
the first judging subunit is used for keeping the price of the single gift in the current period to the next period when the gift cost ratio in the current period is smaller than or equal to a preset ratio;
and the second judgment subunit is used for adjusting the price of the single gift in the next period when the gift cost ratio in the current period is greater than the preset ratio.
As a preferred embodiment, in the second aspect of the embodiment of the present invention, the second determining subunit includes:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
As a preferred embodiment, in the second aspect of the embodiment of the present invention, the apparatus further includes an automatic generation unit; the automatic generation unit includes:
the first presetting subunit is used for presetting m steps, setting different first proportions for each step and determining the gift price of each step;
the second preset subunit is used for setting different second proportions for each step and determining the corresponding donation threshold amount of each step;
the matching subunit is used for automatically generating the gift price of each step and the corresponding presentation threshold amount based on the single gift price, the first proportion and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
A third aspect of an embodiment of the present invention discloses an electronic device, including: a memory storing executable program code; a processor coupled with the memory; the processor calls the executable program code stored in the memory for executing the cost accounting-based gift giving method disclosed in the first aspect of the embodiments of the present invention.
A fourth aspect of the embodiments of the present invention discloses a computer-readable storage medium storing a computer program, wherein the computer program causes a computer to execute a gift giving method based on cost accounting disclosed in the first aspect of the embodiments of the present invention.
A fifth aspect of the embodiments of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the method for giving gifts based on cost accounting disclosed in the first aspect of the embodiments of the present invention.
A sixth aspect of the present invention discloses an application publishing platform, where the application publishing platform is configured to publish a computer program product, and when the computer program product runs on a computer, the computer is enabled to execute the gift giving method based on cost accounting disclosed in the first aspect of the present invention.
Compared with the prior art, the embodiment of the invention has the following beneficial effects:
the embodiment of the invention can adjust the price of the single gift in time by accounting the gift cost and based on the relationship between the preset gift expense ratio and the actual gift expense ratio, thereby adjusting the gift price and the giving threshold amount of each step and ensuring that the profit of a merchant reaches the expectation.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and for a person of ordinary skill in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a first flowchart illustrating a method for giving gifts based on cost accounting according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a gift giving device based on cost accounting according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.
It should be noted that the terms "first", "second", "third", "fourth", and the like in the description and the claims of the present invention are used for distinguishing different objects, and are not used for describing a specific order. The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The embodiment of the invention discloses a gift giving method and device based on cost accounting, which can adjust the price of a single gift in time by accounting the cost of the gift and based on the relationship between a preset gift cost ratio and an actual gift cost ratio, further adjust the gift price and the giving threshold amount of each step and ensure that the profit of a merchant reaches the expectation, and are described in detail by combining with the attached drawings.
Example one
Referring to fig. 1, fig. 1 is a flow chart illustrating a gift giving method based on cost accounting according to an embodiment of the present invention. As shown in fig. 1, the cost accounting-based gift giving method includes the steps of:
s110, obtaining the gift presenting quantity and the gift purchasing unit price in the current period, and determining the gift cost in the current period.
The current period, set as needed, may be, for example, a week, a ten day, a month, a quarter, or a year. The gift cost of the current period is obviously equal to the product of the number of all gifts given in the current period and the purchase price of the gifts.
Specifically, the presentation quantity of each gift in the current period and the purchase unit price of each gift are obtained, and the gift cost of the current period is determined as follows:
Figure BDA0003222017950000081
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of gifts of the ith gift in the current period and the total number of gift types are M, not the total number of all gifts.
For the unit price of the ith gift, because there is a fluctuation in price, the price per purchase is not necessarily the same, and many times, the last period has a balance to the current period, therefore, only the unit price of the current period is calculated, which is not in accordance with the actual situation, therefore, in the preferred embodiment of the present invention, the unit price of each gift is calculated by using a weighted average algorithm model:
Figure BDA0003222017950000082
wherein ,Si0Is the remaining number of the previous period (referring to the adjacent period before the current period) of the ith gift, Ai0The unit price of the ith gift in the previous period (similar to the unit price of the current period, the unit price is also weighted average unit price, and is calculated by combining the purchase times and the purchase quantity in the period based on the balance quantity of the previous adjacent period and the weighted average unit price), AijFor purchase of ith gift at jth time in current cycle, SijFor purchasing the ith gift for the jth time in the current period, N is the current periodTotal number of purchases of the ith gift.
For example, assume a cycle unit of a particular month.
For example, gift A by the end of 6 months on a 6 month basisiThe balance inventory is 100. Wherein, the warehouse entry is purchased for two times, the first time is purchased for 40, the cost unit price is 5 yuan, the second time is purchased for 60, and the cost unit price is 4 yuan. Gift AiThe weighted average cost price at the end of 6 months is: a. thei6＝(40*5+60*4)/(40+60)＝4.4
7 month, gift AiPurchasing and warehousing for 3 times, purchasing 100 for the first time, purchasing 150 for the second time, purchasing 4.5 yuan for the cost unit price, purchasing 200 for the third time, and purchasing 4 yuan for the cost unit price; gift AiAnd is sent out 400. Gift AiThe weighted average cost price at the end of 7 months is:
Ai7＝(100*Ai6+100*5+150*4+200*3-400*Ai6)/(100+100+150+200-400)
＝(100*4.4+100*5+150*4.5+200*4-400*4.4)/(100+100+150+200-400)
＝4.37。
8 month, gift AiPurchasing and warehousing for 2 times, purchasing 80 yuan for the first time, purchasing 120 yuan for the second time, and purchasing 4 yuan; gift a is sent out 100 altogether. Gift AiThe 8-month end weighted average cost price is:
Ai8＝(150*Ai7+80*5+120*4-100*Ai7)/(150+80+120-100)
＝(150*4.37+80*5+120*4-100*4.37)/(150+80+120-100)
＝4.394
and so on for 9 months.
And S120, acquiring the earning amount of the current periodic activity.
The amount of the revenue of the activity in the current period may be the total revenue in the current period. Of course, the corresponding revenue amount of the obtained gift can be summarized to obtain the activity revenue amount of the current period. For example, C purchases 1000 Yuan of the product in the current period and gives 200 Yuan of the product, D purchases 200 Yuan of the product in the current period and does not give the gift if the value is not up to the threshold of giving the gift.
For the two above-mentioned ways of calculating the amount of revenue of the current period activity, the first way counts 1000 yuan and 200 yuan, and the second way counts only 1000 yuan. In the preferred embodiment of the present invention, the second calculation is preferably used.
S130, determining the gift expense ratio of the current period, and determining the total price of the single gift in the next period according to the gift expense ratio of the current period, wherein the gift expense ratio of the current period is equal to the gift cost of the current period divided by the activity revenue amount of the current period.
The method for determining the gift cost ratio of the current period comprises the following steps:
Figure BDA0003222017950000101
wherein, R is the ratio of the gift expense of the current period, SPT is the gift cost of the current period, and SAM is the activity earning amount of the current period.
And when the gift expense ratio of the current period is smaller than or equal to the preset ratio, keeping the price of the single gift of the current period to the next period (which is an adjacent period after the current period), and not adjusting.
And when the gift cost ratio of the current period is larger than the preset ratio, adjusting the price of the single gift in the next period.
The adjustment mode is as follows:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
One purpose of setting the price of a single gift is to make the above-mentioned adjustment so that another gift can be purchased again after the adjustment or the price of each step of the gift can be lowered, so another purpose of setting a single gift is to set the price of each step of the gift.
The price of a single gift may be referenced to a particular gift type, for example, when M types of gifts are used for gifting, then the price of a single gift may be set to:
Figure BDA0003222017950000102
of course, other arrangements are possible, such as having the most expensive gift as a single gift price.
S140, presetting m steps, and determining the gift price of each step and the corresponding giving threshold amount.
In the embodiment of the invention, the preset proportion, the first proportion and the second proportion corresponding to the M steps are preset at the initial stage, so that the price of a single gift in the next period, the price of each step in each period and the presentation threshold amount of each step can be automatically determined. The giving threshold amount refers to that for the kth ladder, when the lower limit value of the activity collection amount of the ladder is reached, the gift corresponding to the ladder can be given.
Specifically, m steps are preset, and different first proportions are set for each step, so that the gift price of each step is determined; setting different second proportions for each step for determining the corresponding donation threshold amount of each step; so that the gift price and the corresponding presentation threshold amount for each step can be automatically generated based on the single gift price, the first proportion, and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
For example, assuming that k is 3, X1Can be set to 0.5, X2Can be set as 2/3, X3Can be set to 1; y is1Can be provided withIs set to 0.1, Y2Can be set to 0.08, Y3May be set to 0.05, etc.
Example two
Referring to fig. 2, fig. 2 is a schematic structural diagram of a gift giving device based on cost accounting according to an embodiment of the present invention. As shown in fig. 2, the cost accounting-based gift giving device may include:
a first obtaining unit 210, configured to obtain a gift giving quantity and a gift purchase price in a current period, and determine a gift cost in the current period;
a second obtaining unit 220, configured to obtain the amount of the revenue of the activity in the current period;
and the adjusting unit 230 is configured to determine a gift cost ratio of the current period, and determine a total price of the single gift of the next period according to the gift cost ratio of the current period, where the gift cost ratio of the current period is equal to the gift cost of the current period divided by the activity revenue amount of the current period.
Preferably, the first obtaining unit includes:
obtaining the presentation quantity of each gift in the current period and the purchase unit price of each gift, and determining the gift cost of the current period:
Figure BDA0003222017950000121
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of presents of the ith gift in the current period is shown, and M is the total number of the presented gift types;
Figure BDA0003222017950000122
wherein ,Si0Is the remaining amount of the ith gift in the last cycle, Ai0Unit price of the ith gift in the previous cycle, AijFor purchase of ith gift at jth time in current cycle, SijFor buying ith gift j times in the current periodThe number of the products, N, is the total number of times of purchasing the ith gift in the current period.
Preferably, the adjusting unit includes:
a determining subunit, configured to determine a gift cost ratio of the current period:
Figure BDA0003222017950000123
wherein, R is the ratio of the gift expenses in the current period, SPT is the gift cost in the current period, SAM is the activity earning amount in the current period;
the first judging subunit is used for keeping the price of the single gift in the current period to the next period when the gift cost ratio in the current period is smaller than or equal to a preset ratio;
and the second judgment subunit is used for adjusting the price of the single gift in the next period when the gift cost ratio in the current period is greater than the preset ratio.
Preferably, the second judging subunit includes:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
Preferably, the apparatus further comprises an automatic generation unit 240; the automatic generation unit 240 includes:
the first presetting subunit is used for presetting m steps, setting different first proportions for each step and determining the gift price of each step;
the second preset subunit is used for setting different second proportions for each step and determining the corresponding donation threshold amount of each step;
the matching subunit is used for automatically generating the gift price of each step and the corresponding presentation threshold amount based on the single gift price, the first proportion and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
EXAMPLE III
Referring to fig. 3, fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the disclosure. As shown in fig. 3, the electronic device may include:
a memory 310 storing executable program code;
a processor 320 coupled to the memory 310;
wherein the processor 320 calls the executable program code stored in the memory 310 to perform some or all of the steps of the cost accounting based gift giving method of the first embodiment.
The embodiment of the invention discloses a computer readable storage medium which stores a computer program, wherein the computer program enables a computer to execute part or all of the steps in the gift giving method based on cost accounting in the first embodiment.
The embodiment of the invention also discloses a computer program product, wherein when the computer program product runs on a computer, the computer is enabled to execute part or all of the steps in the gift giving method based on cost accounting in the first embodiment.
The embodiment of the invention also discloses an application publishing platform, wherein the application publishing platform is used for publishing the computer program product, and when the computer program product runs on a computer, the computer is enabled to execute part or all of the steps in the gift giving method based on cost accounting in the first embodiment.
In various embodiments of the present invention, it should be understood that the sequence numbers of the processes do not mean the execution sequence necessarily in order, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated units, if implemented as software functional units and sold or used as a stand-alone product, may be stored in a computer accessible memory. Based on such understanding, the technical solution of the present invention, which is a part of or contributes to the prior art in essence, or all or part of the technical solution, can be embodied in the form of a software product, which is stored in a memory and includes several requests for causing a computer device (which may be a personal computer, a server, a network device, or the like, and may specifically be a processor in the computer device) to execute part or all of the steps of the method according to the embodiments of the present invention.
In the embodiments provided herein, it should be understood that "B corresponding to a" means that B is associated with a from which B can be determined. It should also be understood, however, that determining B from a does not mean determining B from a alone, but may also be determined from a and/or other information.
It will be understood by those of ordinary skill in the art that some or all of the steps of the methods of the embodiments may be implemented by instructions associated with a program, which may be stored in a computer-readable storage medium, such as a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other Memory, a CD-ROM, or other disk, or a combination thereof, A tape memory, or any other medium readable by a computer that can be used to carry or store data.
The method and the device for giving gifts based on cost accounting disclosed by the embodiment of the invention are described in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims (10)

1. A gift giving method based on cost accounting is characterized by comprising the following steps:
acquiring the gift giving quantity and the gift purchasing unit price of the current period, and determining the gift cost of the current period;
acquiring the revenue of the current periodic activity;
determining the gift expense ratio of the current period, and determining the total price of the single gift of the next period according to the gift expense ratio of the current period, wherein the gift expense ratio of the current period is equal to the gift cost of the current period divided by the activity revenue amount of the current period.
2. The method of claim 1, wherein obtaining a gift giving quantity and a gift purchase price for a current period and determining a gift cost for the current period comprises:
obtaining the presentation quantity of each gift in the current period and the purchase unit price of each gift, and determining the gift cost of the current period:
Figure FDA0003222017940000011
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of presents of the ith gift in the current period is shown, and M is the total number of the presented gift types;
Figure FDA0003222017940000012
wherein ,Si0Is the remaining amount of the ith gift in the last cycle, Ai0Unit price of the ith gift in the previous cycle, AijFor purchase of ith gift at jth time in current cycle, SijN is the total number of times of purchasing the ith gift in the current period.
3. The cost accounting-based gifting method of claim 1, wherein determining a gift cost ratio for a current period, determining a total price of the single gift for a next period based on the gift cost ratio for the current period, comprises:
determining the gift cost ratio of the current period:
Figure FDA0003222017940000021
wherein, R is the ratio of the gift expenses in the current period, SPT is the gift cost in the current period, SAM is the activity earning amount in the current period;
when the gift cost ratio of the current period is smaller than or equal to a preset ratio, keeping the price of the single gift of the current period to the next period;
and when the gift cost ratio of the current period is larger than the preset ratio, adjusting the price of the single gift in the next period.
4. The cost accounting-based gift giving method of claim 3, wherein when the gift cost ratio of the current period is greater than a preset ratio, adjusting the price of the next period of the single gift comprises:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
5. The cost accounting-based gift giving method of any one of claims 1-4, further comprising:
presetting m steps, and setting different first proportions for each step, wherein the first proportions are used for determining the gift price of each step;
setting different second proportions for each step for determining a presentation threshold amount corresponding to each step;
automatically generating the gift price of each step and the corresponding presentation threshold amount based on the single gift price, the first proportion and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
6. A gift giving device based on cost accounting, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a control unit, wherein the first acquisition unit is used for acquiring the gift giving quantity and the gift purchasing unit price in the current period and determining the gift cost in the current period;
the second acquisition unit is used for acquiring the activity revenue amount of the current period;
and the adjusting unit is used for determining the gift expense ratio of the current period, determining the total price of the single gift in the next period according to the gift expense ratio of the current period, and dividing the gift cost of the current period by the activity revenue amount of the current period.
7. The cost accounting-based gift giving device of claim 6, wherein the first obtaining unit comprises:
obtaining the presentation quantity of each gift in the current period and the purchase unit price of each gift, and determining the gift cost of the current period:
Figure FDA0003222017940000031
wherein SPT is the gift cost for the current week period, AiIs the unit price of the ith gift, SiThe number of presents of the ith gift in the current period is shown, and M is the total number of the presented gift types;
Figure FDA0003222017940000032
wherein ,Si0Is the remaining amount of the ith gift in the last cycle, Ai0Unit price of the ith gift in the previous cycle, AijFor purchase of ith gift at jth time in current cycle, SijN is the total number of times of purchasing the ith gift in the current period.
8. The cost accounting-based gift giving device of claim 6, wherein the adjusting unit comprises:
a determining subunit, configured to determine a gift cost ratio of the current period:
Figure FDA0003222017940000041
wherein, R is the ratio of the gift expenses in the current period, SPT is the gift cost in the current period, SAM is the activity earning amount in the current period;
the first judging subunit is used for keeping the price of the single gift in the current period to the next period when the gift cost ratio in the current period is smaller than or equal to a preset ratio;
and the second judgment subunit is used for adjusting the price of the single gift in the next period when the gift cost ratio in the current period is greater than the preset ratio.
9. The cost accounting-based gift giving device of claim 8, wherein the second judging subunit comprises:
P′＝(SPT-(R-R0)*SAM)/(SPT/P)
wherein P' is the price of the single gift in the next period, P is the price of the single gift in the current period, R0Is in a preset proportion.
10. The cost accounting-based gift giving device of any one of claims 6-9, wherein the device further comprises an automatic generation unit; the automatic generation unit includes:
the first presetting subunit is used for presetting m steps, setting different first proportions for each step and determining the gift price of each step;
the second preset subunit is used for setting different second proportions for each step and determining the corresponding donation threshold amount of each step;
the matching subunit is used for automatically generating the gift price of each step and the corresponding presentation threshold amount based on the single gift price, the first proportion and the second proportion:
PTk＝P*Xk
AMk＝PTk/Yk
wherein ,PTkThe price of the gift corresponding to the kth step is P, the price of a single gift is P, k is more than or equal to 1 and less than or equal to m, and XkIs a first ratio, 0 < Xk≤1；AMkThe amount of the presented threshold, X, corresponding to the kth stepkIs a second proportion; the larger the k value, XkThe larger, YkThe smaller.
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