CN101504748A - Method for real-time donating and satisfying personalized received blessing gift based on network platform interaction - Google Patents
Method for real-time donating and satisfying personalized received blessing gift based on network platform interaction Download PDFInfo
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- CN101504748A CN101504748A CNA2009100196872A CN200910019687A CN101504748A CN 101504748 A CN101504748 A CN 101504748A CN A2009100196872 A CNA2009100196872 A CN A2009100196872A CN 200910019687 A CN200910019687 A CN 200910019687A CN 101504748 A CN101504748 A CN 101504748A
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Abstract
The invention provides a network platform interaction-based method for realizing real-time giving and personalized blessing gift acceptance, and belongs to e-commerce information technology. The method adopts the prior communication technology and network technology, combines the characteristics of blessing mobile phone short messages, multimedia messages or emails, makes the prior mobile phone short messages, multimedia messages or emails have a value function of property in goods besides an affective communication-related functions, creates a completely new mobile phone real object short message, multimedia message and real object email mode having a value of properties in related information and real object goods and allowing for multipart interaction, satisfies requirements on convenient and quick gift giving between relatives, friends as well as commercial units, solves the phenomena such as single-blessing-function blessing short massages and formal 'same message', and personally solves long-existing problems, such as waste, food security and market disturbance, related to gift recovery and the like. The method is applicable to various festival and daily wishes and greetings and enterprise accumulated score-gift exchange service and the like.
Description
Technical field
The present invention relates to a kind of electronic commerce information technology and electronic tool, be specifically a kind of platform interdynamic Network Based grant implementation method with satisfying personalized acceptance blessing gift in real time.
Background technology
China is a country of ceremonies, on New Year's Day or other festivals, utilizes various forms transmission blessing to be of long duration in China, become important content, means and carrier that people exchange red-letter day.A large amount of, language of blessing from the deep of the heart and blessing gift pass by various forms, and the emotion between the people is condensed into the beautiful scenery of a lot of " courtesy demands reciprocity ", " getting along amiably and peacefully ", have stayed to people and have smeared the warmth memory of not going.
The blessing of mobile phone short (coloured silk) letter has become a kind of important way.Along with the fast lifting of mobile phone popularity rate, the note blessing has become tradition, is the thumb economy of representative with SMS blessing (as paying a New Year call), and its scale is increasing.China Mobile's recent statistics data show, China Mobile same day at New Year's Eve on January 25th, 2009,4,600,000,000 of notes are than increasing by 14% last year.And the multimedia message of fashion is paid a New Year call and is also become many users' selection.The whole network multimedia message charging is measured 1.5 hundred million, than increasing by 54% last year.Simultaneously, according to CHINAUNICOM's recent statistics data, CHINAUNICOM same day at New Year's Eve on January 25th, 2009, the note traffic volume is 4.97 hundred million.According to the Ministry of Industry and Information Technology's statistics, national SMS traffic volume reached 6996.7 hundred million in 2008, increased by 18.2% on a year-on-year basis.The insider think along with 3G (Third Generation) Moblie technology (3G) in the commercialization of part city, multimedias such as multimedia message, video obtain certain customers approvals, the new fashion of communication consumption will be innovated machine again.However, present SMS, multimedia message majority lack original and sincerity.Blessing note " technology content " is low and phenomenon " thousand people, one letter " is of common occurrence, and SMS does not contain actual present and is worth factor except that the emotion aspect.The blessing note that becomes a mere formality has so been lost gradually the effect that transmits friendship between the relatives and friends.
Grant and acceptance send blessing gift mode that bigger variation takes place, order in the strange land and dispensing blessing gift is just obtaining development.For example, " gift express delivery " and " five joint connection send " business is greatly developed in postal service, spreads all on both sides of the Changjiang River; The postal only moon cake express delivery activity of releasing in the whole nation of sending in gift bag business every year is existing tens00000000 scale now. at present the website that has a fairly large fresh flower express delivery in China as: send colored net; The hope flower present net of flower; Meteor shower flower present net; Seven color fresh flower nets; Shenzhen red treasure fresh flower net; China's fresh flower express delivery net; 365 fresh flowers are online or the like family more than 100. and annual amount is sold more than 1,000,000,000.People are when accepting the blessing gift, and gift has left unused into the back big problem of joint.The bevy that relatives and friends, commercial unit send when celebrating a festival, the having of that eat, that drink, usefulness, a lot of things are not all used.Festive occasion visits between the citizen, that courtesy demands reciprocity is also very general except that public affair and commerce are given a present, and the kind of gift is also more and more abundanter; The various gifts that oneself do not digest such as tobacco and wine health products are idle, and cause a large amount of wastes, food security, disrupt the market etc. become the back big problem of joint.
Aspect addressing the above problem, traditional website, store of giving a present is obviously not competent.As Fig. 3, traditional B2C and C2C pattern are adopted in traditional website, store of giving a present, and through placing an order, pay, providing and delivering and finish transaction, by the third party gift are delivered in the person's of accepting a gift hand.Though this kind mode flow process is simple, lacks competitiveness.Show: 1, client (person of accepting a gift) to be passive reception fully dissatisfied for present, when other sexual demands were arranged, website and user (buying the gift person) can not satisfy, and finally caused the satisfaction of concluding the business extremely low.2, client (person of accepting a gift) can not obtain information in real time, and for the satisfaction of present, final demand all can't feed back to user's (buying the gift person) there.3, lack interaction between website platform and the user, viscosity is not high, can only rely on the cheap user of pulling of the abundant and commodity price of type of merchandize fully, and this has caused a large amount of bum products and various deceptive practices to prevail in the internet.
Summary of the invention
What the object of the present invention is to provide a kind of platform Network Based grants implementation method with satisfying personalized acceptance blessing gift in real time, this method organic combination such as gift express delivery, fresh flower express delivery, blessing multimedia message, blessing note, ecommerce etc. again to a platform, realize the real-time interactive of website platform, giver and present recipient three party by SMS, multimedia message and Email, satisfied that courtesy demands reciprocity between relatives and friends and commercial unit needs conveniently; Also solve phenomenons such as the blessing single blessing function of note and " thousand people, one letter " become a mere formality; Problems and contradiction that gift recovery etc. exists have all the time been solved more personalizedly.
The technical scheme that technical solution problem of the present invention is taked is,
A kind of platform Network Based grant implementation method with satisfying personalized acceptance blessing gift in real time, comprise the User login website platform, by the free choice of goods of online store, it is characterized in that, me should be provided during the User login website platform information and accept gift client phone number or the personal electric mailbox; Website platform will comprise that with note or multimedia message mode the related content of gift information, identifying code, blessing language and individual character option issues End-Customer in real time through the existing communication network, perhaps with E-mail mode above-mentioned related content is issued End-Customer in real time by the internet, finish this gift entitlement by the user to the instant transfer of accepting the gift client; The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, and the directly answer mode of information after will selecting feeds back to website platform; Website platform is finished client's final demand according to the demand item that the client selectes by the third party.
According to preceding method, the situation that website platform is also accepted the client gift feeds back to the user that grants who needs to buy gift.
According to preceding method, the related content that website platform is issued End-Customer in real time comprises that by the gift picture described picture is the setting picture of user in the free choice of goods of online store.
According to preceding method, the individual character demand item that website platform provided comprises that a return address receives outside this option in kind; Comprise that also b. converts into mobile phone charge; C. convert cost online shopping mall Stored Value score value (can add up and exchange the commodity that other need); D. pass in other people (blessing language that needs user oneself to revise to be correlated with and donor etc.) one or multinomial.
According to preceding method, behind the User login website platform, website platform will comprise that with SMS, multimedia message or E-mail mode the related content of gift information, identifying code, blessing language and individual character option issues the user in real time, be transmitted to End-Customer through the user, finish this gift entitlement by the user to the transfer of accepting the gift client; The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, and the information feedback after will selecting is to website platform; Website platform is finished client's final demand according to the demand item that the client selectes by the third party.
According to preceding method, website platform is notified to this client with confirmation after receiving client's individual character demand item.
The invention has the beneficial effects as follows:
1, the present invention adopts the existing communication technology (3G technology etc.) and network technology and network payment advantage, in conjunction with " buying blessing " distinctive SMS, multimedia message or Email characteristics, existing SMS, multimedia message or Email are had except that the function of emotion communication aspect, and also being loaded with the proprietorial value function of commodity is note in kind, multimedia message in kind or Email in kind; Created a kind of brand-new existing relevant information and physical goods entitlement be worth again can be interactive mobile phone note in kind, multimedia message and email mode in kind have realized website platform, the real-time hommization interaction of give a present thing person and present recipient three party.
2, after client (person of accepting a gift) receives information, can feed back to the website according to the individual demand of oneself, final oneself satisfied service and the present selected, in time of the thing person that reduces greatly to give a present and transaction cost simultaneously, satisfied the person's of accepting a gift individual sexual needs, accomplished real catering to his tastes, given that it is required, avoid the idle and waste problem of gift, reduced every existing townie practical problemss such as traffic pressure that people chose gift and gave a present and brought red-letter day.
3, after the user has chosen gift, the client almost receives gift information simultaneously, website platform, giver and present recipient three party real-time interactive like this, not only allow give a present more convenient, solved the problem of present recycling simultaneously, more allow and reached another kind of communication between giver and the present recipient, effectively promoted the development of interpersonal relation.
4, the present invention provides the electronic business mode of new convenient and swift, hommization, distinct Chinese characteristicsization for WEB and WEP field; Each big bank and industry such as communicate by letter have been solved and are own client when providing score-for-gift product or promotional item, always " it is difficult to cater for all tastes " that Cun Zais and the excessive problem of manual service amount; Not only reduce the granting cost greatly, and obtained the information feedback of client's sexual needs.
5, the primary income of the present invention to communicating by letter and discussing:
A. bring a large amount of MMSs and income;
B. bring a large amount of telephone expenses income (user who the blessing gift is converted into mobile phone charge can disregard the telephone expenses cost when conversation);
C. bring a certain amount of Xin Kaika mobile phone user;
D. can better promote cell phone multimedia message; Mobile phone wallet; The business that surfing Internet with cell phone etc. are new;
E. provide more convenient and quicker to the cellphone subscriber; Hommization; Personalized service has led the new fashion of communication consumption simultaneously.
1, the material object blessing note of the present invention's employing, multimedia message and blessing Email in kind, the advantage of selecting with the convenient and swift and hommization of its real-time, will replace and bless SMS, multimedia message and blessing Email existing a large amount of red-letter days of having no actual value, effectively promote economic growth festivals or holidays and pulling domestic demand.
2, website platform of the present invention by provide convenience for individuality and group user, fast, real-time, interactive and satisfy new service such as sexual needs and obtain the user and support, avoid existing online shopping mall because of low-quality goods and the various deceptive practices that the cheap user of pulling abundant and price who relies on type of merchandize merely causes prevail in the problem of internet, effectively promoted internet and ecommerce sound development at home.
Description of drawings
Fig. 1 is a primary structure block diagram of the present invention;
Fig. 2 is the another kind of embodiment primary structure of a present invention process flow diagram;
Fig. 3 tradition website, store primary structure block diagram of giving a present;
Embodiment
Below in conjunction with drawings and Examples to the detailed description of the invention.As Fig. 1,
The user send blessing:
User (giver or buy gift person) debarkation net platform at first.Landing approach can select for use the prior wireless network service of mobile phone base land to land, and also can select for use CP to land, will buy gift information by note, phone, fax in case of necessity even and be sent to website platform, by website platform on behalf of landing.Can apply for when landing forming and be the member, also can not register directly and buy.My information to be provided when landing at least and accept gift client phone number or individual's not only safety but also the E-mail address of real-time reminding is arranged.Provide my information to be mainly in the down-stream, website platform feeds back to the user who needs to buy gift with the situation that the client accepts gift; For the refusal person that accepts the gift, website platform according to user's information with its institute's gift of purchasing by other any equivalent commodity of interchangeable online store of online shopping mall's integration, return the user or its gift of purchasing be deposited at online shopping mall temporarily.
The user buys gift.The user selects gift according to oneself give a present object and expense budget etc. in online store in website platform.Clearing form can adopt existing: mobile phone wallet, Net silver, Alipay, fast money, net Correspondent, wealth are paid payments such as logical, PAYPAL, can also be with the integration payment of our station.Gift is bought the back person's (client) that accepts the gift cell-phone number or Email is filled out, and writes own blessing and speak.When batch, can give different clients respectively with different gifts, realize uploading in batches.
The user submits to.After the user submitted to, person (client) can receive the information of being sent by website platform at once to accept the gift, realized immediate interactive, realized simultaneously this gift entitlement by the user to the transfer of accepting the gift client.Website platform will comprise that through the existing communication network related content of gift information, identifying code, blessing language and individual character option issues End-Customer in real time with SMS or multimedia message mode, perhaps with E-mail mode above-mentioned related content be issued End-Customer in real time by the internet.Inform the people's that gives a present blessing and send the gift picture and a unique verification code of giving, described picture is the setting picture of user in the free choice of goods of online store, for preestablishing in the website platform.For not having mobile phone or the client of the open phone number of being unwilling, can select the personal electric mailbox of client's appointment; Above-mentioned identifying code is generated automatically by system, is used to confirm client's legal identity and relevant product information (as information such as the kind of commodity, specifications).
Concrete process of purchase:
1, Website login platform, the commodity of selecting you to buy are chosen back point [putting into shopping cart] button
2, after " my shopping cart " on the right top of the click page, show selected commodity tabulation in the shopping cart, filling in needs quantity
[sending out blessing]: click this button and eject little frame, fill in cell-phone number or address, name, E-mail address and the blessing language of receiving the blessing people and send the blessing people; Select [gift note] [gift multimedia message] receive modes such as [gift Emails], the below has finishes button (return commodity tabulations and show a gift box in " sending out blessing " front) and preview button (show the actual space of a whole page and content that the recipient can see, button and modification button is finished in the below; " finish " as fruit dot and to return commodity tabulations, point " modification " returns fills in little frame).
[personal buy]: click this button and eject little frame and fill in the consignee: address, name, phone point " are finished " and are returned the commodity tabulation; And smiling face of " the personal purchase " front demonstration.
[putting back to shelf]: click this button eject the prompting of little frame " if you determine this product is put back to shelf? all information of " determining " this product will disappearance from your shopping cart commodity tabulation! " being then: confirming button and cancel button (are determined and will be deleted; Cancellation will be returned).
3, below the commodity tabulation be: continue to select product; Amount of money subtotal; Settlement center.
Continue to select product: return the store homepage;
Amount of money subtotal: all commodity in the display of commodity tabulation, unit price multiplier amount sum;
Settlement center: show and answer payment;
Select the modes of payments: [on-line payment] [integration payment]
Click [on-line payment] and connect various on-line payment modes;
Click [integration payment] and show your existing integration and needs;
The integration of payment is clicked to confirm to pay and is finished.
4, pay successfully demonstration:
A is if " sending out blessing " prompting: thank you! Your fine blessing is existing, and we now send for you!
B is if " the personal purchase " prompting: thanks your patronage! We prepare the product that you choose is dealt into your ship-to and consignee at once, please be careful and checking and accepting!
The client receives blessing:
Client's (accept the gift person) can see so-and-so's blessing language and send gift picture (except the gift note) and unique checking number that gives, also include the link of website platform after receiving gift note, multimedia message or gift Email.The client that can point out at last in the blessing multimedia message does following selection: a. return address receives in kind; B. convert into mobile phone charge; C. convert into online shopping mall's Stored Value score value (can add up and buy other commodity) d. pass on other people (user oneself can revise relevant blessing language and donor etc.).The individual character demand item that website platform provided can also be among b, c, the d one or two except that a, perhaps is not limited to aforementioned b, c, d option.
The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, directly reply or debarkation net platform mode feeds back to website platform (gift Email or the mobile phone that can surf the Net can directly be done the operation of individual character demand item by the peer link of the inside) by SMS, multimedia message, the website platform system notifies the client to inform the user by the mode of consumer premise again to the individual character requirement validation information of customer selecting, notifies the third party to finish a corresponding client sexual demand then.
If customer selecting a return address receives in kind, website platform is replied gift distribution by third-party logistics to the client address and consignee).
If customer selecting b. converts into mobile phone charge, website platform with the corresponding discount value of gift, is supplemented this mobile phone by third party mobile communication carrier with money.
If customer selecting c. converts into online shopping mall's Stored Value score value, can add up and buy other commodity.
If customer selecting d. pass on other people (user oneself can revise relevant blessing language and donor etc.), had aforementioned client's right by the acceptor of system default.
Website platform is notified to this client with confirmation after receiving client's individual character demand item, and the situation of simultaneously client being accepted gift feeds back to this and grants the user.
The debarkation net upper mounting plate is got the present flow process:
1, consignee's Website login platform is clicked the link of " getting present ", enters into the page of getting present;
2, getting the present page, at first input＜identifying code〉and cell-phone number, this page inquired about and be presented in system according to the production code member of input, and upward consignee and address thereof are filled in the details and the prompting of this product.
3, behind click [getting] button, eject little frame and show that " getting explanation " below has [agreement is got] and [abandoning getting redeem points];
Point [agreement is got] ejects " getting gift " frame, below can producing automatically:
A the user exist:
Ejecting little frame shows: XX congratulates you and gets the present success! We prepare your present is dealt into your ship-to and consignee at once, please be careful and checking and accepting! Go now to stroll [store]! (smiling face).
If B the user do not exist
System can create a user name according to cell-phone number automatically and give this user and point out user's membership number (cell-phone number) to land original password (system generates automatically),
Ejecting little frame shows: congratulate you and get the present success! We prepare your present is dealt into your ship-to and consignee at once, please be careful and checking and accepting! We have created honorable member's account for you in addition: landing number of the account is XX; Original password XXX (for your account safety please remove [Member Information] change password the very first time); You can use our station to provide now, and the promptly efficient and convenient blessing that can satisfy the people's that receives present individual sexual needs has again been served; Also can conveniently do shopping and buy, better quality products at good values and buy blessing and send to kith and kin at our station. go perfect [Member Information] still to stroll [store]! (smiling face)
Click [abandoning getting redeem points], then jump into the redeem points dialog box.Can not click [abandoning getting redeem points] button yet, and operate in the redeem points dialog box in direct " redeem points module ".
" redeem points explanation " and [agreement redeem points] and [abandon redeem points and remove to get gift] are arranged in " redeem points module " equally.
Debarkation net upper mounting plate accumulated point exchanging flow process:
1, mobile phone is received the people of note blessing, signs in to the website;
2, find the accumulated point exchanging plate;
3, input: " your cell-phone number " and " your identifying code "
If what identifying codes are arranged can exchange in batches: below the identifying code input port, establish [exchange in batches] and click and eject little frame itemize input and click to finish then and return
4, after clicking [submit to and exchange] button, eject little frame and show that " exchanging explanation " below has [agreeing to exchange] and [abandon exchanging and remove to get gift];
Point [abandon exchanging and remove to get gift] ejects " getting gift " frame; (" getting gift " frame has " getting the gift explanation " and [agreement is got] and [abandoning getting redeem points] equally)
Below point [agreement is got] can produce automatically:
A the user exist:
Corresponding integration is stored into his account the inside
Ejecting little frame shows: congratulate your exchange success! We have stored the XX integration into your account; You can use now these integrations choose any commodity in this store or buy the blessing given your kith and kin! Go to stroll and [store]! (smiling face)
If B the user do not exist
System can create a user name according to cell-phone number automatically and give this user and point out user's membership number (cell-phone number) to land original password (system generates automatically),
Ejecting little frame shows: congratulate your exchange success! We have stored the XX integration in your user's membership number XXX account, land original password XXX (for your account safety please remove [Member Information] change password the very first time); You can use now these integrations choose any commodity in this store or buy the blessing given your kith and kin! Go perfect [Member Information] still to stroll [store]! (smiling face)
At last, the website platform situation of also client being accepted gift feeds back to this by modes such as note or Emails and grants the user.
The blessing service item that the present invention is suitable for comprises:
Service in red-letter day: Christmas, New Year's Day, the Spring Festival, Valentine's Day, the Lantern Festival, the Mother's Day, Teacher's Day etc.
Daily service: birthday, wedding celebration, expression of sympathy, moving to a better place, commercial affairs, opening etc.
Service range: national cellphone subscriber (sending the blessing people can be unit and non-cellphone subscriber), and Internet user.Be suitable for B to C and individual to person-to-person blessing in red-letter day and greeting; Comprise that also each big bank and communication enterprise etc. provide businesses such as score-for-gift product or promotional item for oneself client, user, member.
Website platform provided by the invention also can provide other generic service project, as online shopping mall; The mobile phone shopping; Top up; The individual character CRBT; Relevent information etc.
Fig. 2 is the another kind of embodiment primary structure of a present invention process flow diagram.With embodiment difference shown in Figure 1 be, behind the User login website platform, website platform will comprise that with SMS, multimedia message or E-mail mode gift information, identifying code, blessing language, website platform link and the related content of individual character option is issued the user in real time, the user is transmitted to End-Customer according to oneself needs, finish this gift entitlement by the user to the transfer of accepting the gift client; The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, and the information feedback after will selecting is to website platform; The website platform system notifies the client to inform the user by the mode of consumer premise again to the individual character requirement validation information of customer selecting, notifies the third party to finish a corresponding client sexual demand then.
Claims (6)
1, a kind of platform interdynamic Network Based grants implementation method with satisfying personalized acceptance blessing gift in real time, comprise the User login website platform, by the free choice of goods of online store, it is characterized in that, me should be provided during the User login website platform information and accept gift client phone number or the personal electric mailbox; Website platform will comprise that with SMS or multimedia message mode gift information, identifying code, blessing language, the network platform link and the related content of individual character option is issued End-Customer in real time through the existing communication network, perhaps with E-mail mode above-mentioned related content is issued End-Customer in real time by the internet, finish this gift entitlement by the user to the instant transfer of accepting the gift client; The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, and the information feedback after will selecting realizes multi-party interactive to website platform; Website platform is finished client's final demand according to the demand item that the client selectes by the third party.
2, method according to claim 1 is characterized in that, the situation that website platform is also accepted the client gift feeds back to this and grants the user.
3, method according to claim 1 is characterized in that, the related content that website platform is issued End-Customer in real time comprises that by the gift picture described picture is the setting picture of user in the free choice of goods of online store.
4, method according to claim 1 is characterized in that, it is in kind that the individual character demand item that website platform provided comprises that a return address receives; Comprise that also b. converts into mobile phone charge, c. converts cost online shopping mall Stored Value score value, and d. passes on other people wherein one or multinomial.
5, method according to claim 1, it is characterized in that, behind the User login website platform, website platform will comprise that with SMS, multimedia message or E-mail mode gift information, identifying code, blessing language, the network platform link and the related content of individual character option is issued the user in real time, be transmitted to End-Customer through the user, finish this gift entitlement by the user to the transfer of accepting the gift client; The client who accepts gift selects in the individual character demand item that the website provided according to the individual sexual demand of oneself, and the information feedback after will selecting is to website platform; Website platform is finished client's final demand according to the demand item that the client selectes by the third party.
6, method according to claim 1 or 5 is characterized in that website platform is notified to this client with confirmation after receiving client's individual character demand item.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009100196872A CN101504748A (en) | 2009-03-16 | 2009-03-16 | Method for real-time donating and satisfying personalized received blessing gift based on network platform interaction |
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| CNA2009100196872A CN101504748A (en) | 2009-03-16 | 2009-03-16 | Method for real-time donating and satisfying personalized received blessing gift based on network platform interaction |
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