CN113469748A

CN113469748A - Block chain-based information delivery income determination method and device

Info

Publication number: CN113469748A
Application number: CN202110784242.4A
Authority: CN
Inventors: 黄琪
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2021-07-12
Filing date: 2021-07-12
Publication date: 2021-10-01

Abstract

The specification discloses a block chain-based information delivery revenue determination method and device. The method comprises the following steps: receiving a contract calling transaction which is sent by information releasing equipment and used for carrying out information releasing accounting, wherein the contract calling transaction carries an information identifier and releasing parameters; executing the contract calling transaction, and calling a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

Description

Block chain-based information delivery income determination method and device

Technical Field

The present disclosure relates to the field of blockchain technologies, and in particular, to a method and an apparatus for determining information delivery revenue based on a blockchain.

Background

With the development of technologies, scenes of information delivery are more and more common in life, for example, advertisements, news, notifications, or push messages can be delivered to users. In some scenarios, there is a need to determine information delivery revenue, for example, advertisements can be delivered through devices of multiple device holders, and after advertisement delivery, revenue of advertisement delivery needs to be determined and distributed to each device holder. However, the existing revenue determination process has the problems that the data is not transparent and the data is tampered by an intermediate party.

Disclosure of Invention

In view of the above, the present specification provides a method and an apparatus for determining revenue of information delivery based on a block chain.

Specifically, the description is realized by the following technical scheme:

a method for determining information delivery income based on a block chain is applied to block chain link points in a block chain network, and an intelligent contract for information delivery accounting is deployed on the block chain, and comprises the following steps:

receiving a contract calling transaction which is sent by information releasing equipment and used for carrying out information releasing accounting, wherein the contract calling transaction carries an information identifier and releasing parameters;

executing the contract calling transaction, and calling a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier;

and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

A method for determining information release income based on a block chain is applied to an information release platform and comprises the following steps:

monitoring the profit of information delivery equipment generated by an intelligent contract, wherein the profit is that after the information delivery equipment delivers information, the information delivery equipment sends contract calling transaction for information delivery accounting to block chain nodes so as to enable the block chain nodes to execute the contract calling transaction, and a determination logic in the intelligent contract is called to determine the profit accounting logic corresponding to the information identification; after the income accounting logic is determined, calling the income accounting logic to determine based on the release parameters;

and carrying out fund transfer for the information delivery executed by the information delivery equipment based on the income.

A method for determining information release income based on a block chain comprises the following steps:

the information delivery platform receives an information delivery request sent by an information delivery party, wherein the information delivery request carries an information identifier and an accounting parameter corresponding to information;

the information delivery platform generates a deposit transaction based on the information delivery request and sends the deposit transaction to the block link nodes, wherein the deposit transaction carries the information identification and the corresponding accounting parameters thereof;

after receiving the deposit transaction, the block link node deposits the accounting parameters and the mapping relation between the accounting parameters and the information identification;

any information releasing equipment sends contract calling transaction for information releasing and accounting to the block chain nodes, and the contract calling transaction carries the information identification and releasing parameters;

the block chain node executes the contract calling transaction, and calls a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier; after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters;

the information delivery platform monitors the benefit of information delivery of any information delivery device on the block chain, and fund transfer is carried out on the basis of the benefit for information delivery executed by the information delivery device.

An apparatus for determining revenue from information placement based on blockchains, comprising:

the first receiving unit is used for receiving contract calling transaction which is sent by information releasing equipment and used for carrying out information releasing accounting, and the contract calling transaction carries information identification and releasing parameters;

the first execution unit is used for executing the contract calling transaction and calling a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier;

and the second execution unit is used for calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters after the profit accounting logic is determined.

the monitoring unit monitors the income of information delivery equipment generated by an intelligent contract, wherein the income is that after the information delivery equipment delivers the information, the income sends a contract calling transaction for information delivery accounting to the block link points so as to enable the block link points to execute the contract calling transaction, and the determining logic in the intelligent contract is called to determine the income accounting logic corresponding to the information identification; after the income accounting logic is determined, calling the income accounting logic to determine based on the release parameters;

and the transfer unit transfers funds for the information delivery executed by the information delivery equipment based on the income.

a processor;

a memory for storing machine executable instructions;

wherein, by reading and executing machine-executable instructions stored by the memory corresponding to the determination logic for revenue based on blockchain information placement, the processor is caused to:

a processor;

a memory for storing machine executable instructions;

One embodiment of the present specification realizes that after information is released by any information releasing device, a contract invoking transaction for performing information releasing accounting can be sent to a block link point, the contract invoking transaction can carry information identifiers and releasing parameters released by the information releasing device, the block link point can execute the contract invoking transaction, and a determining logic in an intelligent contract is invoked to determine a profit accounting logic corresponding to the information identifiers; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

By adopting the method, any information releasing device can send transactions to the block chain node point device after releasing information, the block chain node point device can call an intelligent contract to determine the corresponding profit accounting logic and determine the profit of the information releasing device, the device holder can inquire the profit from the block chain, and the profit is reliable and is not easy to be tampered. The problems that data in the income determination process in the related technology is opaque and the data is easy to be tampered are solved.

Drawings

Fig. 1 is a flowchart illustrating a method for determining revenue of information placement based on a blockchain according to an exemplary embodiment of the present disclosure;

fig. 2 is a flowchart illustrating another method for determining revenue of information placement based on a blockchain according to an exemplary embodiment of the present disclosure;

fig. 3 is a flowchart illustrating another method for determining revenue of information placement based on blockchains according to an exemplary embodiment of the present disclosure;

FIG. 4 is a schematic diagram illustrating a multi-party interaction of a method for determining revenue based on information placement of blockchains according to an exemplary embodiment of the present disclosure;

fig. 5 is a hardware structure diagram of an electronic device where a device for determining revenue through information delivery based on a blockchain is located according to an exemplary embodiment of the present specification;

fig. 6 is a block diagram illustrating an apparatus for determining revenue impression based on blockchain information according to an exemplary embodiment of the present disclosure;

fig. 7 is a block diagram illustrating another apparatus for determining revenue generation based on blockchain information according to an exemplary embodiment of the present disclosure.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.

The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, the first information may also be referred to as second information, and similarly, the second information may also be referred to as first information, without departing from the scope of the present specification. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

With the development of technology, scenes of information delivery are more and more common in life, such as delivering advertisements, notifications, news, or pushing messages.

Taking advertisement delivery as an example, in an actual application scenario, if an advertisement delivery party wants to deliver an advertisement held by the advertisement delivery party, the advertisement delivery platform is usually needed. For example, the advertisement delivery platform may be docked with a plurality of equipment holders, and each equipment holder may hold some advertisement delivery devices, including outdoor advertisement large screens, elevator car advertisement delivery devices, bus stop advertisement delivery devices, and the like. On one hand, the advertisement putting party can inform the platform of the requirement of the advertisement putting party; on the other hand, the device holder can also inform the platform of the relevant information of the held device, so that the platform can comprehensively consider the requirements of the advertisement putting party and the device information of the device holder to determine a proper device for the advertisement of the putting party and put the advertisement out through the devices.

In this scenario, the device of the device holder has placed the advertisement of the publisher, who should pay the device holder a fee. The common methods in the related art are: the advertisement putting party provides the total package cost for the advertisement putting platform, the platform accounts the income of the advertisement put on each device, and the corresponding money is allocated to the device holder from the total package cost according to the income. However, this process has the problem of data opacity and the risk of tampering with the data by the platform or other party.

Based on the above, the present specification provides a method and an apparatus for determining revenue of information delivery based on a block chain. The method has the advantages that the related information in the information releasing process can be uploaded to the block chain to serve as evidence, profits of releasing information of each information releasing device can be determined based on the intelligent contracts on the block chain, the whole process is inquired and traceable, the problem of data opaqueness in the related technology is solved, and the profits inquired from the block chain can be considered as not tampered and reliable due to the fact that the data of the evidence on the block chain is not easily tampered, the condition that the profits are maliciously tampered by an intermediate party is avoided, and the fact that the money allocated to a device holder based on the profits is accurate finally is guaranteed.

First, a description will be given of the parties involved in the embodiments described in this specification.

In one embodiment of the present specification, the information delivery system may include an information delivery party, a device holder, and an information delivery platform.

The information delivery party is a party holding information, and expects to deliver the information. For example, the information provider is an ice cream manufacturer, which may design an ice cream advertisement, which is information to be provided.

Of course, in addition to the above examples, the information delivery party may also be a government office, a daily report of people, a public number self-media, and the like, and correspondingly, the delivered information may also be a notification, news, a public number message, and the like, and the information may be in the form of an image, audio, video, and the like, and the present embodiment does not particularly limit the type, content, and form of the information.

The device holder may be the one holding the information delivery device. Still taking the placement of ice cream advertisements as an example, the device holder may be an advertising company, and the company may have several advertisement placement devices, such as an outdoor advertisement large screen, an elevator car advertisement placement device, a bus stop advertisement placement device, and the like. Of course, other devices are also possible, and this embodiment is not an example here.

The information delivery platform may be an online platform, and may interface the information delivery party and the device holder to push information of the information delivery party to the device of the device holder, so that the information is delivered on the device, and the benefit after the information delivery is calculated for each device.

Still taking putting ice cream advertisements as an example, the information putting platform can be an advertisement putting platform which can be connected with ice cream manufacturers and advertisement companies, on one hand, the ice cream manufacturers can inform the platform of their own requirements, such as what equipment the ice cream advertisements are expected to be put on, what time period the ice cream advertisements are put on, and the like; on the other hand, the advertising company can also inform the platform of the device information held by the advertising company, such as how many devices are owned, the advertising time period supported by each device, and the like, and the platform can match the requirements of both parties to push the ice cream advertisement to the matched advertising company device so as to deliver the ice cream advertisement through the devices. In addition, the platform can also calculate the profit of each device according to the time length, the time period and the like of advertisement delivery of each device, and allocate corresponding fund for the advertisement company according to the profit.

In this embodiment, a alliance chain or a public chain may be constructed, and the information delivery party, the device holder, and the information delivery platform may all join the alliance chain or the public chain and interact with any blockchain node in the blockchain network, so as to store the relevant information in the information delivery process onto the blockchain, and calculate the benefit of each information delivery device by using the blockchain. The details will be described in the following examples.

The following describes an embodiment of a method for determining revenue of block chain based information delivery provided in this specification.

Referring to fig. 1, fig. 1 is a flowchart illustrating a method for determining revenue of information delivery based on a blockchain according to an exemplary embodiment of the present disclosure.

The method may be applied to any blockchain node in a blockchain network, and may comprise the steps of:

and 102, receiving a contract calling transaction which is sent by the information delivery equipment and used for carrying out information delivery accounting, wherein the contract calling transaction carries an information identifier and a delivery parameter.

And 104, executing the contract calling transaction, and calling a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier.

And 106, after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

The above steps are explained in detail below.

In this embodiment, if the information delivery party wants to deliver information, the information and the corresponding delivery requirements can be notified to the information delivery platform, and the equipment holding party can also notify the information delivery platform of the equipment held by the equipment holding party, so that the platform can comprehensively consider the requirements on both sides to push the information to the corresponding equipment for delivery.

After information is put in, any information putting device can send a contract calling transaction for information putting accounting to the block chain nodes, and the transaction can carry information identification of information put in by the information putting device and corresponding putting parameters when the information is put in.

The release parameters may be release duration, release location, audience number, and audience watching duration in the process of releasing the information, and the specific method for determining the release parameters may refer to the related art, which is not limited in this embodiment. Alternatively, the delivery parameters may also include device information of the information delivery device, such as the screen size of the device, the geographic location of the device, the crowd to which the device is facing, and so on. The device information may be carried in each revenue sending accounting transaction, or may be submitted to the block chain by the information delivery device in advance, which is not particularly limited in this embodiment.

The information delivery equipment can send contract calling transaction to the block chain nodes to calculate the profit after certain information is delivered each time; or a profit accounting period may also be preset, for example, the period may be 1 day or 2 days, and after the profit accounting period is reached, the information delivery device may send a contract invocation transaction to the block link points according to the delivered information in the period, which is not limited in this embodiment.

In this embodiment, after receiving the contract invoking transaction, the block node may execute the contract invoking transaction to invoke a revenue accounting logic corresponding to the determination logic determination information identifier in the intelligent contract, and after determining the revenue accounting logic, invoke the revenue accounting logic to determine the revenue for the information delivery device to execute the information delivery based on the delivery parameter. The method for determining the profit accounting logic and calculating the profit will be described in detail in the following embodiments.

As can be seen from the above description, in an embodiment of the present specification, after information is released, any information releasing device may send, to a block link point, a contract invoking transaction for performing information releasing accounting, where the contract invoking transaction may carry an information identifier and a releasing parameter released by the information releasing device, and the block link point may execute the contract invoking transaction, and invoke a determination logic in an intelligent contract to determine a profit accounting logic corresponding to the information identifier; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

By adopting the method, any information delivery device can send contract calling transaction to the block chain node device after information is delivered, the block chain node device can call the determination logic in the intelligent contract to determine the corresponding profit accounting logic and execute the profit accounting logic to determine the profit of the information delivery device, the device holder can inquire the profit from the block chain, and the profit is reliable and is not easy to be tampered. The problems that data in the income determination process in the related technology is opaque and the data is easy to be tampered are solved.

The following describes an embodiment of another method for determining revenue based on block chain information delivery provided in this specification.

Referring to fig. 2, fig. 2 is a flowchart illustrating another method for determining revenue of information placement based on a blockchain according to an exemplary embodiment of the present disclosure. The method can be applied to an information delivery platform, and the method can comprise the following steps:

step 202, monitoring the income of information delivery equipment generated by an intelligent contract, wherein the income is that after the information delivery equipment delivers the information, the income sends a contract calling transaction for information delivery accounting to a block link point so as to enable the block link point to execute the contract calling transaction, and a determination logic in the intelligent contract is invoked to determine the income accounting logic corresponding to the information identification; after the income accounting logic is determined, calling the income accounting logic to determine based on the release parameters;

and 204, carrying out fund transfer on the information delivery executed by the information delivery equipment based on the income.

The above steps are explained in detail below.

In this embodiment, the information delivery platform may monitor the benefit of the information delivery device generated by the intelligent contract from the blockchain, for example, the benefit may be recorded in a world state of the blockchain, and the benefit may be monitored from the world state. The specific method of monitoring may refer to the related art, and this embodiment is not particularly limited thereto.

The profit may be obtained by the information delivery device sending a contract invocation transaction to the block link point after delivering the information, so that the block link point executes the profit accounting transaction. Specific methods will be described in detail in the following examples.

The information delivery platform may monitor the benefit of the information delivery device from the blockchain according to a fixed period, and the period may be the same as or different from the benefit accounting period in the foregoing embodiment. Or the information delivery platform may monitor the profit on the blockchain after receiving an instruction, for example, an accounting instruction initiated by the device holder, which is not limited in particular.

In this embodiment, after the information delivery platform monitors the benefit, fund transfer may be performed for the information delivery performed by the information delivery device based on the benefit.

For example, the information delivery party may provide a total package cost to the information delivery platform, and the information delivery platform may transfer a money amount corresponding to the benefit from the total package cost to the device holder to which the information delivery device belongs. Of course, in practice, more complicated money transfer logic may be involved, and reference may be made to the related art, and the embodiment is not necessarily described here.

As can be seen from the above description, in an embodiment of the present specification, the information delivery platform may monitor a benefit corresponding to the information delivery device from the block chain, and transfer an amount based on the benefit. The benefit is calculated by calling the intelligent contract by the block chain node equipment, so that the benefit is queriable and is not easy to be tampered, the accuracy of benefit determination can be improved, and the accurate amount of money to be transferred can be ensured when money is transferred based on the benefit in the subsequent process.

Referring to fig. 3, fig. 3 is a flowchart illustrating another method for determining revenue of block chain based information delivery according to an exemplary embodiment of the present disclosure, where the method may include the following steps:

step 302, an information delivery platform receives an information delivery request sent by an information delivery party, wherein the information delivery request carries an information identifier and a delivery parameter corresponding to information.

And 304, the information delivery platform generates a deposit and certificate transaction of the accounting parameters based on the information delivery request, and sends the deposit and certificate transaction to the block chain nodes, wherein the deposit and certificate transaction carries the information identification and the income accounting parameters corresponding to the information.

And step 306, after the block link node receives the evidence storage transaction, storing the accounting parameters and the mapping relation between the accounting parameters and the information identifier.

In this embodiment, the information delivering party may determine information to be delivered, and send an information delivering request to the information delivering platform, where the request may carry an information identifier of the information to be delivered and a profit accounting parameter corresponding to the information identifier.

The information delivery party can upload the information to the cloud in advance, can acquire a link corresponding to the information, and generates an information identifier based on the link.

The profit accounting parameters can be set for different dimensions, such as information display duration, information display time, device screen size, device geographic position, device supportable information system display mode, device information display time period, device crowd-facing, actual audience watching number, actual audience watching duration, and the like.

For example, for the information presentation duration dimension, an accounting parameter of "revenue per second" may be set, and the value of the parameter may be 1 hair, 2 hairs, and the like.

For another example, for the dimension of the information display position, accounting parameters corresponding to different display places may be set, for example, if the downtown displays 1 yuan of extra income, the value of the income accounting parameter is 1 yuan.

The information releasing device can display a profit accounting template in a visual interface, the template comprises a plurality of input boxes of accounting parameters, and the information releasing party can input specific numerical values of the accounting parameters and corresponding information identifications based on the input boxes to initiate an information releasing request.

After receiving the information delivery request, the information delivery platform can generate a deposit certificate transaction for depositing certificate accounting parameters based on the request, and send the deposit certificate transaction to the block link nodes, wherein the transaction can carry information identification and income accounting parameters corresponding to the information. The information delivery platform may directly carry the information identifier provided by the information delivery party in the transaction, or may regenerate a new information identifier and carry the new information identifier in the transaction, which is not particularly limited.

Of course, in other embodiments, the information delivery party may also directly send the credit transaction to the block link point, and the transaction carries the information identifier and the profit accounting parameter corresponding to the information, which is not limited specifically.

After receiving the deposit transaction, the block link nodes can carry out validity verification on the transaction, and can identify the transaction together under the condition that the verification is passed, so that the transaction can be executed after the identification is finished according to the mapping relation between the deposit information identification and the accounting parameter.

In one example, the information identifier, the accounting parameter and the mapping relationship between the information identifier and the accounting parameter can be validated according to the validation logic in the intelligent contract by calling the intelligent contract for validation.

In another example, changes may also be made to the blockchain underlying code, such that the blockchain may also directly perform a credentialing transaction to credentitle the information identification, the accounting parameters, and the mapping relationship therebetween without invoking the intelligent contract. This embodiment is not particularly limited thereto.

The validity verification may be performed based on various verification mechanisms previously achieved by the block chain, such as verifying the format of the transaction, the data structure of the transaction, the syntax structure of the format, and the correctness of the digital signature, which may specifically refer to related technologies, and this embodiment is not limited in particular.

And 308, any information delivery device sends a contract calling transaction to the block link point, wherein the contract calling transaction carries the information identifier and the delivery parameters of the delivered information of the information delivery device.

Step 310, executing the contract calling transaction by the block chain node, and calling a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

In this embodiment, the information delivering party may notify the information to be delivered and the delivery requirement to the information delivering platform, where the delivery requirement may be carried in the information delivery request in the foregoing step 302, for example. The device holder can inform the information delivery platform of the device information held by the device holder, and the information delivery platform can determine a suitable information delivery device for each piece of information to be delivered according to the delivery requirement and the device information, and push the information to the information delivery device, for example, a link for pushing the information is pushed, and the information delivery device can acquire corresponding information according to the link and deliver the information.

In this embodiment, after information delivery is completed, any information delivery device may send a contract transfer transaction to a block link node, where the contract transfer transaction may carry information identifiers and delivery parameters of the delivered information of the device.

After the block chain node receives the contract calling transaction, determining logic in the intelligent contract can be called to determine the income accounting logic corresponding to the information identifier; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters.

In one example, an accounting parameter corresponding to the certified information identifier may be obtained, and a revenue accounting logic corresponding to the information identifier may be determined based on the accounting parameter.

For example, a template accounting logic may be preset, the template accounting logic may include a plurality of revenue accounting dimensions, such as a presentation duration dimension, a presentation location dimension, and the like, and revenue accounting parameters corresponding to the dimensions may be variables. For ease of understanding, the template accounting logic may be: ax + by + cz. Where x, y, and z are accounting parameters, for example, x may be a revenue per second, such as x ═ 0.1 m/s; y and z are accounting parameters under the dimension of the information display place, for example, y can represent the revenue released in the city center, and y is 2 yuan; z may represent revenue for the release in a suburban area, and z is 0.5 dollars.

And a, b and c are releasing parameters, and the releasing parameters can be combined with the accounting parameters to calculate the profit. For example, a may be an actual release duration of the device, and if a is 10 seconds, the yield in the information release duration dimension may be calculated according to ax to be 0.1 × 10 — 1. Similarly, if the actual delivery site is located in the center of the city, b is 1, c is 0, and the profit 1 × 1+0 × 0.5 in the dimension of the information presentation site can be calculated from by + cz. The total yield ax + by + cz can then be calculated to be 2-ary based on the above accounting logic. The release parameters may be provided by the device after the information release is completed.

For different information, the information delivery party can specify different accounting parameters, and can store the information identification and the corresponding accounting parameters on the block chain. The corresponding accounting parameter can be found according to the information identifier, and then the accounting parameter is filled into the template accounting logic to obtain the profit accounting logic corresponding to the information identifier. For example, the parameter corresponding to the information 1 is x ═ 0.1, y ═ 2, and z ═ 0.5; the parameters corresponding to the information 2 are x is 0.2, y is 2 and z is 1; the information 3 corresponds to parameters x ═ 0.1, y ═ 2, and z ═ 0.

In another example, an accounting logic corresponding to each information identifier may also be stored. The accounting logic may be determined based on an accounting parameter specified by the information delivering party, and still take the template accounting logic ax + by + cz as an example, for example, the accounting logic corresponding to the information 1 may be stored as: the accounting logic corresponding to 0.1a +2b +0.5c and information 2 is as follows: the accounting logic corresponding to 0.2a +2b + c and information 3 is as follows: 0.1a +2 b. The corresponding accounting logic can be found directly according to the information identifier.

It should be noted that the profit accounting logic in the above example is for convenience of understanding and is exemplarily described, and is not limited to this specification, and besides the profit under the delivery duration dimension and the delivery location dimension, the profit under other dimensions, such as a crowd-oriented dimension and a device screen size dimension, may also be set, and the template profit accounting logic may be constructed according to multiple dimensions, which is not illustrated in this embodiment.

In this embodiment, after the profit accounting logic is determined, the profit accounting logic may be invoked to determine the profit for the information delivery device to execute the information delivery based on the delivery parameters.

Still taking the above example as an example, assume that the found revenue accounting logic is: 0.1a +2b +0.5 c. In the release parameters provided by the equipment, if the information release duration is 1 second, a is 1; if the information delivery site is the city center, b is 1, c is 0, and the profit can be calculated to be 0.1 × 1+2 × 1+0.5 × 0 — 2.1 yuan.

And 312, monitoring the benefit of information release equipment release information generated by the intelligent contract by the information release platform, and carrying out fund transfer on the information release executed by the information release equipment based on the benefit.

In this embodiment, the information delivery platform may monitor the benefit of obtaining the delivery information of any information delivery device from the block chain, and allocate funds for the corresponding device holder according to the benefit, which may specifically refer to the foregoing embodiment and is not described herein again.

As can be seen from the above description, in an embodiment of the present specification, the revenue verification parameter may be certified to the blockchain, so as to ensure that the revenue verification parameter is queryable and is not easily tampered. And any information delivery device can send contract calling transaction to the block chain node device after information is delivered, the block chain node device can call an intelligent contract to determine the benefit of information delivery of the information delivery device, and the benefit is reliable and is not easy to tamper. The problems that data in the income determination process in the related technology is opaque and the data is easy to be tampered are solved.

The following describes an embodiment of another method for determining revenue based on block chain information delivery provided in this specification. The present embodiment is described by taking advertisement placement as an example. The related main body comprises an advertisement putting party, an advertisement company and an advertisement putting platform. The advertisement putting party is a party which holds the advertisement and needs to put the advertisement out; the advertisement company is a holder of advertisement delivery equipment, and advertisement delivery can be carried out through the equipment; the advertisement putting platform is used for butting an advertisement putting party and an advertisement company so as to push the advertisement to the equipment corresponding to the advertisement company for putting and carry out fund transfer according to the putting income.

Referring to fig. 4, fig. 4 is a schematic diagram of a multi-party interaction of a method for determining information delivery profit based on a blockchain according to an exemplary embodiment of the present disclosure.

The method may comprise the steps of:

step 402, the information delivery direction information delivery platform sends an advertisement delivery request.

In this embodiment, if the advertisement delivery party wants to deliver an advertisement, an advertisement delivery request may be sent to the advertisement delivery platform, where the request may carry an advertisement identifier, a revenue accounting parameter, and a cost total package, and may also carry advertisement delivery requirements, such as a delivery time period, a delivery location, and the like. And moreover, the information can be encrypted by using a private key of the user to obtain a private key signature so as to improve the security.

The advertisement identification may be a link for storing the advertisement, for example, the advertisement delivery party may store the advertisement in the cloud in advance, and then may obtain the link for the advertisement as the advertisement identification.

In step 404, the advertisement delivery platform registers an advertisement delivery requirement.

In this embodiment, the advertisement delivery platform may store the information carried in the advertisement delivery request to register the information delivery requirement. The specific method of registration is not particularly limited.

If the advertisement delivery request carries the private key signature, the private key signature can be verified, and registration can be performed under the condition that the verification is passed.

Step 406, the advertisement delivery platform sends regular deposit transaction to the block link points.

In step 408, the block link points perform regular deposit transactions.

Step 410, the advertisement delivery platform monitors the evidence storing result of the rule.

Step 412, the advertisement delivery platform sends a rule evidence storage result notification to the advertisement delivery party.

In this embodiment, the advertisement delivery platform may generate a deposit transaction for depositing delivery parameters, where the deposit transaction may carry the advertisement identifier and the revenue accounting parameter corresponding to the advertisement identifier provided by the advertisement delivery party, and then send the deposit transaction to the blockchain node. After the block link node receives the credentialing transaction, the transaction may be executed to credentiale the information identifier and its corresponding revenue accounting parameters. The advertisement delivery platform can monitor the result of the transaction executed on the block chain, namely the evidence storing result, and then send the evidence storing result to the advertisement delivery party to inform the advertisement delivery party of success or failure of the evidence storing of the profit accounting parameters.

In this embodiment, if the revenue accounting parameter is successfully verified, the advertisement delivery party or the advertisement company may query the revenue accounting parameter verified on the block chain. The specific method of query can refer to the related art, and this embodiment is not described here.

In step 414, the advertising company sends an advertisement subscription request to the advertisement delivery platform.

In this embodiment, if an advertisement company wants to use a device owned by the advertisement company to perform advertisement delivery, an advertisement subscription request may be sent to the advertisement delivery platform, where the request may include identifiers of a plurality of advertisement delivery devices owned by the advertisement company, and device information of each device, such as a device screen size, a supportable advertisement delivery mode, an advertisement delivery time, a geographic location of the device, a device-oriented population, and the like.

Similarly, the advertising company can encrypt the information by using its own private key to obtain a private key signature, so as to improve the security.

At step 416, the advertisement delivery platform registers the advertisement subscription requirements.

In this embodiment, the advertisement delivery platform may store information carried in the advertisement subscription request to register the advertisement subscription requirement. The specific method of registration is not particularly limited.

If the advertisement subscription request carries the private key signature of the advertisement company, the private key signature can be verified, and registration can be performed under the condition that the verification is passed.

Step 418, the advertisement delivery platform sends the deposit evidence transaction of the device information to the block link points.

In step 420, the block link point performs a deposit transaction of the device information.

Step 422, the advertisement delivery platform monitors the evidence storage result of the equipment information.

Step 424, the advertisement delivery platform sends a device information evidence storage result notification to the device holder.

In this embodiment, the advertisement delivery platform may generate a deposit transaction for depositing the certificate device information, where the deposit transaction may carry the device identifier of the advertisement delivery device held by the advertisement company, and then send the deposit transaction to the blockchain node. After the block link node receives the credentialing transaction, the transaction may be executed to credentiale the device identification. The advertising platform can monitor the result of the transaction executed on the blockchain, namely the certificate storing result, and then send the certificate storing result to the advertising company to inform the device of successful or failed certificate storing of the information.

Similarly, in this embodiment, if the device information is successfully verified, the advertisement delivery party or the advertisement company may query the verified device information on the blockchain. Reference may be made to related technologies, which are not described herein in detail.

Besides, the device identifier can be stored in the blockchain, and the device information can also be stored in the blockchain, for example, the size of the device screen, the geographical location of the device, the time period during which the device can display the information, and the like, so that the advertisement publisher or the advertisement company can inquire the information on the blockchain when needed.

At step 426, the advertisement delivery platform determines a device for delivering the advertisement.

In step 428, the advertisement delivery platform pushes the advertisement link to the advertisement delivery device.

In this embodiment, the advertisement delivery platform may determine corresponding devices for the advertisements to be delivered, and push links of the advertisements to the devices. Of course, besides the push link, other information may also be pushed, for example, the advertisement putting requirement may also be pushed, such as the time limit of a single putting, and the putting requirement may be provided to the platform by the advertisement putting party.

The method for determining the corresponding device for the advertisement to be delivered by the advertisement delivery platform can be various. As may be determined by the needs of the advertising sponsors and the device information provided by the advertising companies. The demand may be carried in the ad placement request in step 402 described above.

For example, an advertising company may provide a geographic location where each advertising device is located, such as a downtown, a suburban area, and if an advertising party desires to place an advertisement in the downtown, the advertisement may be pushed to the advertising device in the downtown.

For another example, each advertisement delivery device may inform the advertisement delivery platform of a time period in which the advertisement delivery platform can support advertisement delivery, such as a rush hour, a lunch break, and night, and if the advertisement delivery party desires to deliver the advertisement during the rush hour, the advertisement may be pushed to a device capable of delivering the advertisement during the rush hour.

The advertisement delivery platform can evaluate the quantity of the equipment needing to push the advertisement link according to the total package cost and the revenue accounting rule provided by the advertisement delivery party so as to avoid the condition that the equipment revenue sum exceeds the total package cost due to the excessive quantity of the equipment. The specific method can refer to the related art, and the embodiment is not described herein.

Step 430, the advertisement delivery device delivers the advertisement.

Step 432, the advertisement delivery device sends a contract invocation transaction to the block link points.

In this embodiment, each information delivery device may deliver an advertisement, and determine a delivery parameter in a process of delivering the advertisement. The delivery parameters may be, for example, the length of the advertisement delivery, the delivery time period, the number of viewers during the delivery, the watching length of the viewers, and the like, and may also be device information, such as the screen size of the device, the geographical location of the device, the advertisement delivery form provided by the device, and the like.

The advertisement delivery device can generate contract calling transaction when the accounting period is reached or the advertisement delivery is finished, the transaction can carry the advertisement identification of the device delivered advertisement and the corresponding delivery parameters, and the contract calling transaction is sent to the block chain nodes.

At step 434, the block link points execute the contract invocation transaction.

And 436, monitoring equipment income by the information delivery platform.

And step 438, the information delivery platform executes fund transfer.

In this embodiment, after receiving a contract invocation transaction, a block link node may execute the transaction to invoke a determination logic in an intelligent contract, first obtain an equipment identifier of an advertisement delivery device that sends the transaction, where the equipment identifier may be carried in the transaction, and then determine whether the equipment identifier matches an equipment identifier that has been certified on the block link, and if not, determine that the transaction has not passed verification, and no further subsequent steps are executed.

If the advertisement identification is matched with the block chain, the income accounting parameter corresponding to the certified advertisement identification on the block chain can be obtained, the corresponding income accounting logic is determined according to the income accounting parameter, and then the income accounting logic is called to determine the income of the advertisement putting equipment for the advertisement putting based on the putting parameter.

Two specific examples are described below.

In one example, the advertisement delivery device may send a contract invocation transaction to the block link node after each advertisement delivery is completed, and carry the delivery parameters corresponding to the advertisement in the transaction. Assuming the dosing parameters are as follows:

delivered advertisement	Length of time of delivery	Placement site	Device screen size
				Advertisement 1	5 seconds	City center	50cm*50cm

TABLE 1

The block link node may first find the revenue accounting logic corresponding to advertisement 1 from the block link after receiving the revenue accounting transaction. Assuming that the profit accounting logic is 0.5a +2b +0.5c +0.5d +0.1e, wherein 0.5a is the profit under the release duration dimension, and represents that the profit per second is 0.5 yuan; 2b +0.5c is the profit of the dimension of the releasing place, and if the profit is released in a downtown for 2 yuan and in a suburban area for 0.5 yuan; 0.5d +0.1e is the yield of the screen size dimension of the delivery device, assuming the screen size is larger than 1m²The profit is 0.5 yuan and the screen size is less than 1m²The profit is 0.1 yuan.

Then it can be determined from table 1 above that a is 5 seconds, b is 1, c is 0, d is 1, and e is 0, and accordingly the revenue of the device advertising is determined to be 0.5 × 5+1 × 2+0 × 0.5+1 × 0.5+ 0.1 × 5.

For another example, the advertisement delivery device may also send a contract invoking transaction to the block link node when the accounting period is reached, and the transaction may carry delivery parameters corresponding to all advertisements delivered by the advertisement delivery device in the period. Assuming the dosing parameters are as follows 2:

delivered advertisement	Length of time of delivery	Placement site	Device screen size
				Advertisement 2	5 seconds	City center	50cm*50cm
Advertisement 3	2 seconds	City center	50cm*50cm
				Advertisement 4	3 seconds	City center	20cm*20cm

TABLE 2

Then, after receiving the revenue accounting transaction, the blockchain node may first search the revenue accounting logic corresponding to advertisement 2, advertisement 3, and advertisement 4 from the blockchain.

Assuming that the revenue accounting logic corresponding to the found advertisement 2 is the same as that in the above example, that is, the revenue accounting logic is 0.5a +2b +0.5c +0.5d +0.1e, it may be determined from table 2 that a is 2, b is 1, c is 0, d is 1, e is 0, and the revenue corresponding to the advertisement 2 is calculated to be 0.5+ 2+ 1+0.5 + 1+0.1 is 5 yuan.

Assume that the revenue logic for finding ad 3 is: 0.1a +3b + c, it can be determined from table 2 above that a is 2, b is 1, and c is 0, and accordingly the revenue of the device delivering the advertisement 3 is determined as follows: 0.1 × 2+3 × 1+1 × 0 ═ 3.2 members.

Assuming that the revenue accounting logic corresponding to the found advertisement 4 is 0.2a + d +0.5e, it is determined that a is 3, d is 0, and e is 1 according to the above table 2, and accordingly, it can be determined that the revenue of the device for delivering the advertisement 4 is 0.2 x 3+1 x 0+0.5 x 1 — 1.

It can be determined that the revenue corresponding to ad 2 is 5 yuan, the revenue corresponding to ad 3 is 3.2 yuan, and the revenue corresponding to ad 4 is 1.1 yuan.

Of course, the above examples are merely exemplary, and in practical applications, other methods may be adopted to determine the benefit, and the embodiments are not limited to the examples.

In this embodiment, the advertisement delivery platform may monitor the profit of each advertisement delivery device from the blockchain, and perform fund transfer based on the profit, so as to transfer a corresponding amount of money from the total package cost provided by the advertisement delivery party to the advertisement company to which the advertisement delivery device belongs.

Of course, the advertising company may also monitor the revenue of its own device from the blockchain to check whether the revenue is consistent with the amount of money transferred by the advertising platform.

In this embodiment, after the advertisement delivery platform monitors the revenue of each advertisement delivery device, the current total revenue of the device can be determined, and the total revenue is compared with the total package cost provided by the advertisement delivery party to determine whether the device for delivering the advertisement needs to be adjusted. The specific method of adjustment may be various.

For example, if the difference between the total package cost and the current total revenue is less than the difference threshold, a notification may be sent to each device to notify that it is no longer advertising. The difference threshold may be preset according to an actual application scenario. If the difference between the total package cost and the current total income is larger than the difference threshold, the advertisement can be pushed to the new equipment, and the new equipment can also put the advertisement.

Of course, this example is merely illustrative and not intended to limit the present disclosure.

As can be seen from the above description, in an embodiment of the present specification, an advertisement delivery party may notify an advertisement identifier of an advertisement to be delivered, a revenue accounting parameter corresponding to the advertisement identifier, a delivery demand, and the like to an advertisement delivery platform, and an advertisement company may also notify its own device information to the advertisement delivery platform. On one hand, the advertisement putting platform can upload the information to the block chain for evidence storage. On the other hand, the advertisement delivery platform can also push corresponding advertisements for the devices according to the information so as to deliver the advertisements for the devices.

Any advertisement delivery device can send contract calling transaction to block chain node point devices after delivering advertisements, and the block chain node point devices can call a determination logic in an intelligent contract to determine a profit accounting logic corresponding to the information identification; and after the profit accounting logic is determined, calling the profit accounting logic to determine the profit of the information delivery equipment for executing the information delivery based on the delivery parameters. The advertising company can obtain the revenue from the blockchain, and the revenue is reliable and is not easy to be tampered. The problems that data in the income determination process in the related technology is opaque and the data is easy to be tampered are solved.

Corresponding to the foregoing embodiment of the method for determining revenue through information delivery based on a blockchain, the present specification further provides an embodiment of a device for determining revenue through information delivery based on a blockchain.

The embodiment of the device for determining the release profit based on the information of the block chain can be applied to the server. The device embodiments may be implemented by software, or by hardware, or by a combination of hardware and software. Taking a software implementation as an example, as a logical device, the device is formed by reading, by a processor of the electronic device where the device is located, a corresponding computer program instruction in the nonvolatile memory into the memory for operation. From a hardware aspect, as shown in fig. 5, a hardware structure diagram of an electronic device where a device for determining a revenue release based on information of a block chain is located in this specification is shown, except for the processor, the memory, the network interface, and the nonvolatile memory shown in fig. 5, the electronic device where the device is located in the embodiment may also include other hardware according to an actual function of the electronic device, which is not described again.

Fig. 6 is a block diagram illustrating an apparatus for determining revenue impression based on blockchain information according to an exemplary embodiment of the present disclosure.

Referring to fig. 6, the apparatus 600 for determining revenue release based on block chain information may be applied to the electronic device shown in fig. 5, and includes: a first receiving unit 610, a first executing unit 620 and a second executing unit 630.

The first receiving unit 610 receives a contract invoking transaction sent by the information delivery device and used for performing information delivery accounting, where the contract invoking transaction carries an information identifier and a delivery parameter;

a first execution unit 620, configured to execute the contract invoking transaction, and invoke a determination logic in the intelligent contract to determine a profit accounting logic corresponding to the information identifier;

the second executing unit 630, after determining the benefit accounting logic, invokes the benefit accounting logic to determine, based on the delivery parameters, benefits of the information delivery device for executing information delivery.

Optionally, the determining logic is configured to:

and searching accounting parameters corresponding to the information identification, and determining income accounting logic corresponding to the information identification based on the accounting parameters.

Optionally, the process of verifying the accounting parameter includes:

receiving a deposit transaction for the deposit accounting parameters, wherein the deposit transaction carries information identification and income accounting parameters corresponding to the information;

and responding to the deposit transaction, and depositing the accounting parameters and the mapping relation between the accounting parameters and the information identification.

Alternatively to this, the first and second parts may,

the deposit transaction is sent by an information delivery party; or

And the deposit transaction is generated and sent after the information releasing platform receives the information identification sent by the information releasing party and the profit accounting parameter of the corresponding information.

Optionally, the determining logic is further configured to:

and judging whether the equipment identifier of the information delivery equipment is matched with the certified equipment identifier on the block chain or not so as to determine the benefit accounting logic corresponding to the information identifier under the condition of matching.

Optionally, the sending, by the information delivery device, a contract invocation transaction opportunity includes:

after the information is put in; or

When the profit accounting period is reached.

Optionally, the release parameters include one or more of the following:

the information is put in the time length, putting place, audience number and audience watching time length in the process of putting.

Referring to fig. 7, the apparatus 700 for determining revenue through block chain based information delivery may be applied to the electronic device shown in fig. 5, and includes: a presentation unit 710, a second receiving unit 720, a sending unit 730, a listening unit 740, and an allocation unit 750.

The monitoring unit 740 monitors the benefit of the information delivery device generated by the intelligent contract, where the benefit is that after the information delivery device delivers the information, the information delivery device sends a contract calling transaction for performing information delivery accounting to the block link point, so that the block link point executes the contract calling transaction, and invokes a determination logic in the intelligent contract to determine a benefit accounting logic corresponding to the information identifier; after the income accounting logic is determined, calling the income accounting logic to determine based on the release parameters;

and an allocation unit 750 configured to allocate funds for the information delivery performed by the information delivery device based on the revenue.

Optionally, the method further includes:

the display unit 710 displays a profit accounting template in a visual interface, wherein the template comprises a plurality of input frames of accounting parameters;

a second receiving unit 720, which receives the accounting parameters and the corresponding information identifier input by the information delivering party based on the input box;

the sending unit 730 generates a deposit transaction based on the accounting parameter and the corresponding information identifier, and sends the deposit transaction to the block link point, so that the block link point deposits the accounting parameter and the mapping relationship between the accounting parameter and the information identifier.

The implementation process of the functions and actions of each unit in the above device is specifically described in the implementation process of the corresponding step in the above method, and is not described herein again.

For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution in the specification. One of ordinary skill in the art can understand and implement it without inventive effort.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.

Corresponding to the foregoing embodiment of the method for determining revenue through information delivery based on a blockchain, the present specification further provides a device for determining revenue through information delivery based on a blockchain, where the device includes: a processor and a memory for storing machine executable instructions. Wherein the processor and the memory are typically interconnected by means of an internal bus. In other possible implementations, the device may also include an external interface to enable communication with other devices or components.

In this embodiment, the processor is caused to, by reading and executing machine executable instructions stored by the memory corresponding to the determination logic for revenue projection based on blockchain information:

Optionally, the determining logic is configured to:

Optionally, the process of verifying the accounting parameter includes:

Alternatively to this, the first and second parts may,

the deposit transaction is sent by an information delivery party; or

Optionally, the determining logic is further configured to:

after the information is put in; or

When the profit accounting period is reached.

Optionally, the release parameters include one or more of the following:

Optionally, the processor is further caused to:

displaying a profit accounting template in a visual interface, wherein the template comprises a plurality of input frames of accounting parameters;

receiving the accounting parameters and the corresponding information identification input by the information input party based on the input box;

and generating a deposit transaction based on the accounting parameter and the corresponding information identifier, and sending the deposit transaction to the block chain nodes so as to deposit the accounting parameter and the mapping relation between the accounting parameter and the information identifier by the block chain nodes. In correspondence with the foregoing embodiments of the method for determining revenue based on block chain information delivery, the present specification further provides a computer readable storage medium having stored thereon a computer program, which when executed by a processor, implements the following steps:

Optionally, the determining logic is configured to:

Optionally, the process of verifying the accounting parameter includes:

Alternatively to this, the first and second parts may,

the deposit transaction is sent by an information delivery party; or

Optionally, the determining logic is further configured to:

after the information is put in; or

When the profit accounting period is reached.

Optionally, the release parameters include one or more of the following:

In correspondence with the foregoing embodiments of the method for determining revenue based on block chain information delivery, the present specification further provides a computer readable storage medium having stored thereon a computer program, which when executed by a processor, implements the following steps:

Optionally, the method further includes:

and generating a deposit transaction based on the accounting parameter and the corresponding information identifier, and sending the deposit transaction to the block chain nodes so as to deposit the accounting parameter and the mapping relation between the accounting parameter and the information identifier by the block chain nodes.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The above description is only a preferred embodiment of the present disclosure, and should not be taken as limiting the present disclosure, and any modifications, equivalents, improvements, etc. made within the spirit and principle of the present disclosure should be included in the scope of the present disclosure.

Claims

1. A method for determining information delivery income based on a blockchain is applied to blockchain link points in a blockchain network, and intelligent contracts used for information delivery accounting are deployed on the blockchain, and the method comprises the following steps:

2. The method of claim 1, the determination logic to:

3. The method of claim 2, wherein the accounting parameter credentialing process comprises:

4. The method of claim 3, wherein said step of applying said composition is carried out in a batch process,

the deposit transaction is sent by an information delivery party; or

5. The method of claim 1, the determination logic further to:

6. The method of claim 1, wherein the information delivery device sends an opportunity for a contract to invoke a transaction, comprising:

after the information is put in; or

When the profit accounting period is reached.

7. The method of claim 1, the delivery parameters comprising one or more of:

8. A method for determining information delivery income based on a block chain is applied to an information delivery platform and comprises the following steps:

9. The method of claim 8, further comprising:

10. A method for determining information delivery profit based on block chains, the method comprising:

11. An apparatus for determining revenue from information placement based on blockchains, comprising:

12. The apparatus of claim 11, the determination logic to:

13. The apparatus of claim 12, wherein the process of accounting for the parameter comprises:

14. The apparatus as set forth in claim 13, wherein,

the deposit transaction is sent by an information delivery party; or

15. An apparatus for determining revenue from information placement based on blockchains, comprising:

16. The apparatus of claim 15, further comprising:

the display unit is used for displaying a profit accounting template in a visual interface, wherein the template comprises a plurality of input frames of accounting parameters;

the second receiving unit is used for receiving the accounting parameters input by the information delivering party based on the input box and the corresponding information identification;

and the sending unit generates a deposit transaction based on the accounting parameter and the corresponding information identifier, and sends the deposit transaction to the block link point so as to deposit the accounting parameter and the mapping relation between the accounting parameter and the information identifier by the block link point.

17. An apparatus for determining revenue from information placement based on blockchains, comprising:

a processor;

a memory for storing machine executable instructions;

18. An apparatus for determining revenue from information placement based on blockchains, comprising:

a processor;

a memory for storing machine executable instructions;