CN111260399A

CN111260399A - Advertisement data processing method and device based on block chain network and electronic equipment

Info

Publication number: CN111260399A
Application number: CN202010043302.2A
Authority: CN
Inventors: 王凡; 冯峰; 陶惠锋
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-01-15
Filing date: 2020-01-15
Publication date: 2020-06-09
Anticipated expiration: 2040-01-15
Also published as: CN111260399B

Abstract

The embodiment of the application provides an advertisement data processing method and device based on a block chain network, a computer readable medium and electronic equipment. The advertisement data processing method based on the block chain network comprises the following steps: acquiring an advertisement data block from a block chain network, and counting data in the advertisement data block acquired from the block chain network to obtain statistical data corresponding to the target advertisement; generating an advertisement statistical block corresponding to the target advertisement based on the statistical data corresponding to the target advertisement; and uploading the advertisement data block and the advertisement statistical block to a block chain network so that the designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistical block. According to the technical scheme of the embodiment of the application, the target advertisement delivery effect is verified by the designated node based on the advertisement data and the statistical data uploaded in the block chain, so that data careless omission and data security threats verified by a third party are avoided, and the accuracy and reliability of the verification result of advertisement delivery are improved.

Description

Advertisement data processing method and device based on block chain network and electronic equipment

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for processing advertisement data based on a blockchain network, a computer-readable medium, and an electronic device.

Background

In the process of entrusting and putting the advertisement, certain index requirements such as age, region, gender and the like can be met on data verification, the data need to be reported to a media side advertisement monitoring system depending on exposure to finish data acquisition, and meanwhile, the data also need to be reported to a third party advertisement monitoring system to finish data comparison. However, in the existing network environment, conditions such as reporting failure or tampering of exposure and the like inevitably occur, so that monitoring data acquisition is not accurate enough, and further, the verification result of finally obtained advertisement putting data is not accurate enough.

Disclosure of Invention

Embodiments of the present application provide a method and an apparatus for processing advertisement data based on a blockchain network, a computer-readable medium, and an electronic device, so that accuracy of a verification result of advertisement delivery data can be improved at least to a certain extent.

Other features and advantages of the present application will be apparent from the following detailed description, or may be learned by practice of the application.

According to an aspect of the embodiments of the present application, there is provided an advertisement data processing method based on a blockchain network, including: acquiring an advertisement data block from a block chain network, wherein the advertisement data block is uploaded to the block chain network by a user node in the block chain network after a target advertisement is triggered; counting data in the advertisement data blocks acquired from the block chain network to obtain statistical data corresponding to the target advertisement; generating an advertisement statistical block corresponding to the target advertisement based on the statistical data corresponding to the target advertisement; uploading the advertisement statistical block to the block chain network so that a designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistical block.

According to an aspect of an embodiment of the present application, there is provided an advertisement data processing apparatus based on a blockchain network, including: the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring an advertisement data block from a block chain network, and the advertisement data block is uploaded to the block chain network by a user node in the block chain network after a target advertisement is triggered; the statistical unit is used for counting the data in the advertisement data blocks acquired from the block chain network to obtain statistical data corresponding to the target advertisement; the first generation unit is used for generating an advertisement statistical block corresponding to the target advertisement based on statistical data corresponding to the target advertisement; the first uploading unit is used for uploading the advertisement statistical block to the block chain network so that a designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistical block.

In some embodiments of the present application, based on the foregoing solution, the advertisement data processing apparatus further includes: the advertisement acquisition unit is used for acquiring advertisements to be delivered and advertisement delivery conditions sent by the advertisement entrusted node in the block chain network; and the first delivery unit is used for delivering the advertisement to be delivered to the user node in the block chain network based on the advertisement delivery condition.

In some embodiments of the present application, based on the foregoing scheme, the advertisement placement condition includes an advertisement placement position and an attribute of a placement object; the first delivery unit includes: the query unit is used for querying the target user node meeting the attribute of the release object from the block chain network; and the second delivery unit is used for delivering the advertisement to be delivered to the advertisement delivery position corresponding to the target user node.

In some embodiments of the present application, based on the foregoing scheme, the first generating unit includes: and the statistical block generating unit is used for writing the advertisement identification of the target advertisement contained in the advertisement data block into a block head, and writing the statistical data into a block body to obtain the advertisement statistical block.

In some embodiments of the present application, based on the foregoing scheme, the statistical unit includes: the analysis unit is used for analyzing the advertisement data block to obtain advertisement putting data; the identification unit is used for identifying the target delivery times corresponding to the target age in the advertisement delivery data; and the concentration unit is used for determining the concentration of the target audience according to the quotient between the target putting times and the total putting times in the advertisement putting data, and taking the concentration of the target audience as the statistical data.

According to an aspect of an embodiment of the present application, there is provided an advertisement data processing apparatus based on a blockchain network, including: the second acquisition unit is used for acquiring advertisement data of a target advertisement if the target advertisement delivered by an advertisement delivery node in the block chain network is triggered; a second generation unit configured to generate an advertisement data block based on the advertisement data; and the second uploading unit is used for uploading the advertisement data blocks to the block chain network so that the advertisement data in the advertisement data blocks are counted after the advertisement delivery nodes acquire the advertisement data blocks.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes a trigger time of an advertisement, a user identifier of the user node, and generated application data; the second generating unit is configured to: and writing the trigger time and the user identification into the head of the block, and writing the application data into the block to obtain the advertisement data block.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes exposure data and conversion data; the advertisement data processing apparatus further includes: the exposure data generation unit is used for generating the exposure data if the fact that the target advertisement is displayed on the user node is detected; and the conversion data generation unit is used for generating the conversion data if the user node is detected to trigger the link in the target advertisement.

According to an aspect of an embodiment of the present application, there is provided an advertisement data processing apparatus based on a blockchain network, including: a third obtaining unit, configured to obtain an advertisement data block and an advertisement statistics block in the block chain network, where the advertisement data block and the advertisement statistics block are generated based on advertisement data generated after a user node in the block chain network triggers a target advertisement; the data analysis unit is used for analyzing the advertisement data block to obtain the advertisement data of the target advertisement and analyzing the advertisement statistical block to obtain statistical data; and the verification unit is used for verifying whether the delivery process and the delivery effect of the target advertisement are consistent or not based on the advertisement data and the statistical data.

In some embodiments of the present application, based on the foregoing solution, the third obtaining unit includes: a data request unit, configured to send a data request to a data management node in the blockchain network; and the block acquisition unit is used for acquiring the advertisement data block and the advertisement statistical block after receiving a data request passing indication returned by the data management node.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes entrusted order information of the advertisement and an identifier of the user node; the verification unit is configured to: and if the launching object in the entrusted order information is consistent with the user node identifier in the statistical data, judging that the launching process and the launching effect of the target advertisement in the aspect of launching the object are consistent.

According to an aspect of the embodiments of the present application, there is provided a computer readable medium, on which a computer program is stored, which when executed by a processor, implements the method for processing advertisement data based on a blockchain network as described in the embodiments above.

According to an aspect of an embodiment of the present application, there is provided an electronic device including: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the method for processing advertisement data based on a blockchain network as described in the above embodiments.

In the technical solutions provided in some embodiments of the present application, an advertisement data block is generated and uploaded to a block chain network by a user node, and an advertisement delivery node performs statistics based on data in the advertisement data block, generates and uploads an advertisement statistics block to the block chain network, so that a designated node can obtain actual advertisement delivery data through the block chain network, performs comparison and verification based on an original advertisement delivery order, and determines a delivery effect of a target advertisement. According to the scheme of the embodiment, the role of a third party is omitted, data careless mistakes and data security threats of third party verification are avoided, and the accuracy and reliability of the verification result of advertisement putting are improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application. It is obvious that the drawings in the following description are only some embodiments of the application, and that for a person skilled in the art, other drawings can be derived from them without inventive effort. In the drawings:

fig. 1 is an alternative structural diagram of a blockchain network provided in an embodiment of the present application;

fig. 2 is an alternative structural diagram of distribution of nodes in a blockchain network according to an embodiment of the present disclosure;

FIG. 3 schematically illustrates an alternative schematic diagram of a tile structure according to an embodiment of the present application;

FIG. 4 schematically illustrates a flow diagram of a method of processing advertisement data based on a blockchain network according to one embodiment of the present application;

FIG. 5 schematically illustrates a flow diagram of advertisement placement according to an embodiment of the present application;

fig. 6 is a schematic diagram illustrating advertisement data processing between nodes in a blockchain network according to an embodiment of the present disclosure;

FIG. 7 schematically illustrates a flow chart for statistics of data in an advertisement data block to obtain statistics corresponding to a targeted advertisement according to an embodiment of the present application;

FIG. 8 is a schematic diagram of calculating target audience concentration according to an embodiment of the present disclosure;

FIG. 9 is a diagram illustrating an exemplary generation of an advertisement statistics block according to an embodiment of the present application;

FIG. 10 schematically illustrates a flow diagram of a method of processing advertisement data based on a blockchain network according to one embodiment of the present application;

FIG. 11 is a schematic diagram of generating advertisement data according to an embodiment of the present application;

FIG. 12 is a block diagram of advertisement data generated according to an embodiment of the present application;

FIG. 13 schematically illustrates a flow diagram of a method of processing advertisement data based on a blockchain network according to one embodiment of the present application;

FIG. 14 schematically illustrates a diagram of interactions between three nodes, according to an embodiment of the present application;

FIG. 15 schematically shows a block diagram of an advertisement data processing apparatus based on a blockchain network according to an embodiment of the present application;

FIG. 16 schematically shows a block diagram of a block chain network based advertisement data processing apparatus according to an embodiment of the present application;

FIG. 17 schematically shows a block diagram of an advertisement data processing apparatus based on a blockchain network according to an embodiment of the present application;

fig. 18 schematically shows a structural diagram of a computer system of an electronic device according to an embodiment of the present application.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.

Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the subject matter of the present application can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the application.

The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

Referring to fig. 1, a blockchain network 100 according to an embodiment of the present disclosure may be a distributed system formed by connecting a designated node terminal 120 and a plurality of nodes 110 (any form of computing devices in an access network, such as servers and user terminals) through a network communication.

The plurality of nodes 110 in this embodiment include at least two types of nodes, which are an advertisement delivery node 111 that delivers an advertisement to a user node and a user node 112 that receives a delivered advertisement. And, the advertisement delivery node 111 delivers an advertisement to the user node 112 based on the obtained delivery data, and the advertisement data will be generated after the user node 112 is exposed or the user triggers the advertisement through the terminal of the user node 112, wherein the delivery data and the advertisement data are both shared in the blockchain network 100.

Referring To fig. 1, fig. 1 is an alternative structural diagram of a blockchain network 100 provided in this embodiment of the present application, which is formed by a plurality of nodes (computing devices in any form in an access network, such as servers and user terminals) and clients, a Peer-To-Peer (P2P) network is formed between the nodes 110, and a P2P Protocol is an application layer Protocol operating on a Transmission Control Protocol (TCP) Protocol. In a blockchain network, any machine such as a server or a terminal can be added to become a node, and the node comprises a hardware layer, a middle layer, an operating system layer and an application layer.

Referring to the functions of each node in the blockchain system shown in fig. 1, the functions involved include:

1) routing, a basic function that a node has, is used to support communication between nodes.

Besides the routing function, the node may also have the following functions:

2) the application is used for being deployed in a block chain, realizing specific services according to actual service requirements, and recording data related to the realization functions to form recording data, such as advertisement data; and carrying a digital signature in the record data to indicate the source of the task data, and sending the record data to other nodes in the block chain system for the other nodes to add the record data to the temporary block when the source of the record data is verified and the integrity is successful.

For example, the services implemented by the application include:

2.1) wallet, for providing the function of transaction of electronic money, including initiating transaction (i.e. sending the transaction record of current transaction to other nodes in the blockchain system, after the other nodes are successfully verified, storing the record data of transaction in the temporary blocks of the blockchain as the response of confirming the transaction is valid; of course, the wallet also supports the querying of the remaining electronic money in the electronic money address;

and 2.2) sharing the account book, wherein the shared account book is used for providing functions of operations such as storage, query and modification of account data, record data of the operations on the account data are sent to other nodes in the block chain system, and after the other nodes verify the validity, the record data are stored in a temporary block as a response for acknowledging that the account data are valid, and confirmation can be sent to the node initiating the operations.

2.3) Intelligent contracts, computerized agreements, which can enforce the terms of a contract, implemented by codes deployed on a shared ledger for execution when certain conditions are met, for completing automated transactions according to actual business requirement codes, such as querying the logistics status of goods purchased by a buyer, transferring the buyer's electronic money to the merchant's address after the buyer signs for the goods; of course, smart contracts are not limited to executing contracts for trading, but may also execute contracts that process received information.

3) And the Block chain comprises a series of blocks (blocks) which are mutually connected according to the generated chronological order, new blocks cannot be removed once being added into the Block chain, and recorded data submitted by nodes in the Block chain system are recorded in the blocks.

Fig. 2 is an alternative structural schematic diagram of distribution of nodes in a blockchain network according to an embodiment of the present disclosure.

In one embodiment of the present application, the nodes 110 may include at least an advertisement delivery node 210, a user node 220 receiving an advertisement, and an advertisement delegation node 230, wherein the number of user nodes 220 is at least one.

In an embodiment of the present application, the advertisement delegation node 230 generates placement data of the advertisement and sends the placement data to the advertisement placement node 210. After the advertisement is delivered, the user node may browse the advertisement at the advertisement position in the delivery data, and during the browsing, may view or click the advertisement, thereby generating advertisement data, and upload the advertisement data to the advertisement delivery node 210 in the blockchain network for statistics generation of statistical data. The generated statistical data is uploaded to the block chain network, so that the advertisement entrusting node 230 can verify based on the statistical data and the advertisement data, and check whether the advertisement delivery result is consistent with the delivery data or not, and whether a preset advertisement delivery effect is achieved or not.

In an embodiment of the present application, the advertisement delivery node 210 and the advertisement delegation node 230 may be one of a server, a computer, or a terminal device, or other devices, and the user node 220 receiving the advertisement may be one of a computer, a terminal device, or other devices, such as a virtual terminal, and the like, which is not limited herein.

Referring to fig. 3, fig. 3 is an alternative diagram of a Block Structure 300(Block Structure) provided in this embodiment of the present application, where each Block includes a hash value 310 (hash value of this Block) of a transaction record stored in this Block, a hash value 320 of a previous Block, and data 330 stored therein, and the blocks are connected by the hash value to form a Block chain. The block may include information such as a time stamp at the time of block generation. A block chain (Blockchain), which is essentially a decentralized database, is a string of data blocks associated by using cryptography, and each data block contains related information for verifying the validity (anti-counterfeiting) of the information and generating a next block.

In an embodiment of the present application, for example, in an advertisement data block generated based on advertisement data, a block header may include information such as an identifier of a user node, an advertisement identifier, and the like, and data of the block may include application data or the like in which an advertisement is triggered to be generated in the user node, which is not limited herein.

The implementation details of the technical solution of the embodiment of the present application are set forth in detail below:

fig. 4 shows a flowchart of a blockchain network-based advertisement data processing method, which may be performed by an advertisement delivery node, according to an embodiment of the present application. Referring to fig. 4 and 5, the advertisement data processing method based on the blockchain network at least includes steps S410 to S440, which are described in detail as follows:

in an embodiment of the present application, as shown in fig. 5, before the process of acquiring the advertisement data block from the blockchain network in step S410, the following steps S510 to S520 are included, which are described in detail as follows:

in step S510, the advertisement to be delivered and the advertisement delivery condition sent by the advertisement delegation node in the block chain network are obtained.

In an embodiment of the present application, the number of the advertisements to be delivered may be one, two, or more, and is not limited herein.

Fig. 6 is a schematic diagram illustrating processing of advertisement data between nodes in a blockchain network according to an embodiment of the present disclosure.

As shown in fig. 6, in an embodiment of the present application, an advertisement to be delivered and an advertisement delivery condition sent by an advertisement delegating node 610 in a block chain are first obtained by an advertisement delivery node 620. The obtaining mode may be directly receiving the advertisement to be delivered and the advertisement delivery condition sent by the advertisement delegation node 610, or uploading the advertisement to be delivered and the advertisement delivery condition to the block chain network through the advertisement delegation node 610, so as to synchronize to the advertisement delivery node 620.

In an embodiment of the present application, the advertisement to be delivered includes specific information of the advertisement to be delivered, such as advertisement material, which may include video data, image data, playing data, and the like, and is not limited herein; the advertisement delivery condition may include a delivery duration of delivering the advertisement, a delivery location of delivering the advertisement, attribute information of a delivery object, and the like, which is not limited herein.

For example, the information received by the advertisement delivery node includes a video picture of advertisement playing, and the advertisement delivery condition indicates that the playing time is 30 seconds, the advertisement delivery position is a registered user with the age of 18-30 years when the user opens a certain software, and the attribute information of the delivery object indicates that the advertisement delivery node delivers the advertisement according to the information.

In step S520, an advertisement to be delivered is delivered to a user node in the blockchain network based on the advertisement delivery condition.

In an embodiment of the application, after the advertisement to be delivered and the advertisement delivery condition are acquired, the user nodes with the composite condition are determined from the block chain network according to the information in the advertisement delivery condition, and the advertisement to be delivered is delivered to the user nodes.

In one embodiment of the application, the delivery conditions comprise delivery advertisement positions and delivery object attributes; the process of delivering the advertisement to be delivered to the user node in the blockchain network based on the advertisement delivery condition in step S520 includes the following steps:

inquiring a target user node meeting the attribute of the release object from the block chain network;

delivering the advertisement to be delivered to the advertisement delivery position corresponding to the target user node

In one embodiment of the present application, each user node registers according to its user information before joining the blockchain network. The user information may include, but is not limited to, the age, sex, and registration area of the user. After the attributes of the target users in the obtained delivery conditions are obtained, the target user nodes meeting the attributes of the target users are inquired from the block chain network, so that the advertisements to be delivered are delivered to the advertisement delivery positions corresponding to the target user nodes.

For example, if the launch object attributes are user nodes with a registration locale of "Beijing, Shanghai, Guangzhou, and Shenzhen," ages of "18-30," and gender of "woman. Based on the information, inquiring user nodes meeting the attributes in the block chain network to serve as target user nodes, and identifying node identifications corresponding to the target user nodes; and then according to the putting time in the putting condition, putting the advertisement to be put to the advertisement putting position corresponding to the node identification of the target user node.

It should be noted that, the advertisement placement space of this embodiment may be used to indicate a trigger time or trigger condition for placing a target advertisement during the operation of one user node. For example, the targeted advertisement is delivered to a user node when a certain application software is opened, or is delivered to a user node when a certain interface in a certain application software is triggered, and the like, which are not limited herein.

In step S410, an advertisement data block is obtained from the blockchain network, and the advertisement data block is uploaded to the blockchain network by a user node in the blockchain network after triggering a target advertisement.

In one embodiment of the present application, after targeted advertisements are delivered to targeted user nodes, the targeted advertisements are exposed or triggered in the user nodes, thereby generating advertisement data. And generating an advertisement data block based on the generated advertisement data, and uploading the advertisement data block to a block chain network, so that the advertisement delivery node can acquire the advertisement data block from the block chain network.

It should be noted that the advertisement data blocks acquired in this embodiment are generated when the target user node exposes or triggers the target advertisement, and each advertisement data block corresponds to one advertisement, but one advertisement may correspond to advertisement data blocks generated by a plurality of target user nodes respectively. Further, considering that the target user node may trigger the target advertisement repeatedly and frequently, a target user node in this embodiment may generate a plurality of advertisement data blocks for a target advertisement.

In step S420, data in the advertisement data block obtained from the block chain network is counted to obtain statistical data corresponding to the target advertisement.

In an embodiment of the present application, each user node in this embodiment generates a corresponding advertisement data block when triggering a target advertisement, and uploads the advertisement data block to a block chain network. And obtaining the statistical data of the target advertisement through the data in all the advertisement data blocks corresponding to the target advertisement in the block chain network.

In an embodiment of the present application, as shown in fig. 7, the process of counting data in the advertisement data block acquired from the block chain network in step S420 to obtain statistical data corresponding to the target advertisement includes the following steps S710 to S730, which are described in detail as follows:

in step S710, the advertisement data block is parsed to obtain advertisement delivery data.

In an embodiment of the present application, the at least two acquired advertisement data blocks for the target advertisement are analyzed to obtain advertisement delivery data of the target advertisement. The specific analysis mode corresponds to the generation mode of the advertisement data block.

Specifically, when the advertisement data block is generated, the trigger time of the target advertisement and the user identifier corresponding to the user node are written into the head of the block, and the application data of the generated target advertisement is written into the block to obtain the advertisement data block. Correspondingly, when the advertisement data block is analyzed, the triggering time of the target advertisement and the user identification of the user node are obtained from the head of the block, and the application data when the user node triggers the target advertisement is obtained from the block body, so that the actual advertisement putting data is obtained.

For example, the advertisement placement data obtained in this embodiment may include actual placement object information and placement process information. The information of the target advertisement delivery object may include the age, registration area, gender, etc. of the user account corresponding to the user identifier, so as to count and analyze the delivery condition of the target advertisement based on the advertisement delivery data.

In step S720, the target placement count corresponding to the target age in the advertisement placement data is identified.

In an embodiment of the application, after the advertisement delivery data is obtained through analysis, the age of the user account corresponding to each user identifier in the advertisement delivery data is identified, the age in a preset age range is used as a target age, and then the target delivery times corresponding to the target age in the advertisement delivery data are identified.

In the analyzed advertisement delivery data, the age of the user account corresponding to each user identifier is 12-50 years old, the preset age range is 18-25 years old, a target age within the preset age range of 18-25 years old is identified, then the user identifiers corresponding to the target age are identified, and the delivery times corresponding to the user identifiers are the target delivery times.

In step S730, the target audience concentration is determined according to the quotient between the target delivery times and the total delivery times in the advertisement delivery data, and the target audience concentration is used as statistical data.

In one embodiment of the present application, the target audience concentration is used to indicate the volatility of the target advertisement in the target group, to reflect the audience condition and the delivery effect of an advertisement, and the like. If the target audience concentration is higher, the target advertisement has better delivery effect, and higher delivery income can be obtained.

Fig. 8 is a schematic diagram of calculating target audience concentration according to an embodiment of the present disclosure.

As shown in fig. 8, the target delivery times 820 and the total delivery times are obtained from the delivery data 810, and the target audience concentration 840 is obtained according to the quotient between the target delivery times 820 and the total delivery times 830.

In addition, the statistical data of the embodiment may further include three triggers, or an advertisement click conversion rate, which is not limited herein.

In step S430, an advertisement statistic block corresponding to the target advertisement is generated based on the statistic data corresponding to the target advertisement.

In one embodiment of the present application, after generating the statistical data corresponding to the target advertisement, an advertisement statistical block corresponding to the target advertisement is generated based on the statistical data.

In an embodiment of the present application, the process of generating the advertisement statistic block corresponding to the target advertisement based on the statistic data corresponding to the target advertisement in step S430 includes the following steps:

and writing the advertisement identification of the target advertisement contained in the advertisement data block into a block head, and writing the statistical data into the block body to obtain the advertisement statistical block.

Fig. 9 is a schematic diagram of generating an advertisement statistics block according to an embodiment of the present application.

As shown in fig. 9, in an embodiment of the present application, when generating an advertisement data block 900, an advertisement tag of a target advertisement is written into a block header 910, statistical data 950 is written into data bits 920 of the block, and then a previous block hash bit 930 and a present block hash bit 940 are added to obtain an advertisement statistical block.

In step S440, the advertisement statistics block is uploaded to the block chain network, so that the designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistics block.

In one embodiment of the present application, after the advertisement statistics block is generated, the advertisement statistics block is uploaded into a block chain network, so that a designated node verifies the placement effect of the target advertisement based on the advertisement data block and the advertisement statistics block.

For example, the designated node in this embodiment may be an advertisement delegation node, and when verification is performed, the advertisement delegation node obtains actual delivery data by analyzing the obtained advertisement data block and the advertisement statistics block. And comparing the actual delivery data with the previous advertisement delivery order information, and judging whether the advertisement is delivered according to the delivery order.

According to the scheme, the advertisement data blocks are generated and uploaded to the block chain network through the user nodes, the advertisement delivery nodes perform statistics based on data in the advertisement data blocks, and the advertisement statistics blocks are generated and uploaded to the block chain network, so that the designated nodes can acquire actual advertisement delivery data through the block chain network, comparison and verification are performed based on original advertisement delivery orders, whether advertisements are delivered according to the delivery orders is judged, the role of a third party is omitted, data careless omission and data security threat of third party verification are avoided, and accuracy and reliability of verification results of advertisement delivery are improved.

Fig. 10 illustrates a flowchart of a method for processing advertisement data based on a blockchain network, which may be performed by a user node in the blockchain network, according to an embodiment of the present application. Referring to fig. 10, the advertisement data processing method based on the blockchain network at least includes steps S1010 to S1030, which are described in detail as follows:

in step S1010, if it is detected that the target advertisement delivered by the advertisement delivery node in the blockchain network is triggered, advertisement data of the target advertisement is obtained.

In one embodiment of the present application, an advertisement delivery node in a blockchain network delivers an advertisement to a user node. And after receiving the target advertisement, the user node exposes or triggers the target advertisement at the advertisement serving site. And when the target advertisement is detected to be triggered, acquiring advertisement data of the target advertisement.

The advertisement data of the target advertisement in this embodiment may include data generated by triggering the target advertisement during the playing process of the user node. For example, the playing time interval of the target advertisement, the application data generated based on the target advertisement, the feedback data of the user node, the user information of the corresponding user node, etc., which are not limited herein.

In an embodiment of the present application, the advertisement data includes exposure data and conversion data, and the advertisement data processing method based on the blockchain network further includes the following steps:

if the user node is detected to display the target advertisement, generating exposure data;

and if detecting that the user node triggers the link in the target advertisement, generating conversion data.

Fig. 11 is a schematic diagram of generating advertisement data according to an embodiment of the present application.

As shown in fig. 11, the user node may be a terminal device 1100, and when the terminal device 1100 displays a target advertisement 1110, exposure data 1120 may be generated, which may include information such as an exposure period, an exposure duration, and a user identifier during exposure, and is not limited herein.

Referring again to FIG. 11, when the user clicks on the relevant screen area when the terminal device 1100 displays the target advertisement 1110 (1130), the terminal device 1100 is transitioned from displaying the target advertisement 1110 to a link page corresponding to the target advertisement 1110. For example, a conversion to a merchandise page 1140 of the targeted advertisement 1110 may include merchandise information 1150 for reference or other relevant processing by the user and trigger generation of conversion data 1160 based on all actions of the user. The conversion data in this embodiment may include a trigger behavior identifier, an occurrence time of a trigger behavior, a user browsing duration, a related user operation, and the like, which is not limited herein.

In step S1020, an advertisement data block is generated based on the advertisement data.

In one embodiment of the application, the advertisement data comprises a trigger time of the advertisement, a user identifier of the user node and the generated application data; the process of generating the advertisement data block based on the advertisement data in step S1020 includes the following steps:

and writing the trigger time and the user identification into the head of the block, and writing the application data into the block body to obtain the advertisement data block.

Fig. 12 is a schematic diagram of generating an advertisement data block according to an embodiment of the present application.

As shown in fig. 12, in the process of generating the advertisement data block, an embodiment of the present application writes the trigger time and the user identification of the advertisement in the advertisement data into the block header 1210, and writes the application data 1250 into the data bits 1220 of the block body. In addition, the previous block hash bits 1230 and the present block hash bits 1240 are included, resulting in the advertisement data block 1200.

In step S1030, the advertisement data block is uploaded to the block chain network, so that the advertisement serving node obtains the advertisement data block and then counts advertisement data therein.

In an embodiment of the present application, after the advertisement data block is generated, the advertisement data block is uploaded to the blockchain network, so that all nodes in the blockchain network can acquire the advertisement data block and data therein. Meanwhile, the advertisement delivery node can acquire the advertisement data blocks and count the advertisement data in all the advertisement data blocks corresponding to the target advertisement.

According to the scheme, after the advertisement is delivered to the user node, the user node receiving the advertisement detects the delivery condition of the advertisement in the local and the application condition of the user, and generates the advertisement data and the advertisement data block thereof. The advertisement data blocks are uploaded to the block chain network, so that when the advertisement delivery verification is carried out on the advertisement entrusted node later, a data basis of the advertisement data is provided, the advertisement data is prevented from being tampered, and the safety of the advertisement data is guaranteed.

Fig. 13 shows a flowchart of a method for processing advertisement data based on a blockchain network, which may be performed by a designated node, e.g., an advertisement delegation node, according to an embodiment of the present application. Referring to fig. 13, the method for processing advertisement data based on a blockchain network at least includes steps S1310 to S1330, which are described in detail as follows:

in step S1310, an advertisement data block and an advertisement statistics block in the blockchain network are obtained, where the advertisement data block and the advertisement statistics block are generated based on advertisement data generated after a user node in the blockchain network triggers a target advertisement.

In one embodiment of the present application, an advertisement delegation node in a blockchain network may obtain advertisement data blocks and advertisement statistics blocks. As described in the foregoing embodiment, the advertisement data in the advertisement data block is generated after the user node triggers the target advertisement, and the statistical data in the advertisement statistical block is obtained based on advertisement data statistics, which is not described herein again.

In an embodiment of the present application, the process of acquiring the advertisement data block and the advertisement statistics block in the blockchain network in step S1310 includes the following steps:

sending a data request to a data management node in a block chain network;

and after receiving a data request passing indication returned by the data management node, acquiring an advertisement data block and an advertisement statistical block.

In one embodiment of the present application, the step may be performed by a designated node not in the blockchain network, and the designated node needs to acquire the service of the blockchain network before acquiring the data block therein. Therefore, the data request is sent to the data management node in the blockchain network, and besides, the cost of purchasing the data, the payment amount and the like can be sent. And after the data management node passes the data request based on the request and the cost sent by the designated node, sending a data request passing indication to the designated node. After receiving the pass indication, the designated node may enter a chain to obtain an advertisement data block and an advertisement statistics block.

In the embodiment, the data blocks are obtained by the data request sending mode, so that the value of the data in the block chain network is improved, and the authority and the safety of the data in the block chain network are ensured.

In step S1320, the advertisement data block is parsed to obtain advertisement data of the target advertisement, and the advertisement statistics block is parsed to obtain statistics data.

In an embodiment of the present application, the obtained advertisement data block is analyzed to obtain advertisement data of the target advertisement, and the advertisement statistical block is analyzed to obtain statistical data. The specific analysis manner corresponds to the generation manner of each data block, and is not described herein.

In step S1330, it is verified whether the delivery process and the delivery effect of the targeted advertisement are consistent based on the advertisement data and the statistical data.

In an embodiment of the application, after the advertisement data and the statistical data are obtained, whether the advertisement data and the statistical data are consistent with the order details in the original advertisement entrusted order is verified based on the advertisement data and the statistical data, so as to determine whether the delivery process and the delivery effect of the target advertisement are consistent.

In an embodiment of the present application, the advertisement data includes entrusted order information of the advertisement and an identifier of the user node, and the process of verifying whether the delivery process and the delivery effect of the target advertisement are consistent based on the advertisement data and the statistical data in step S1330 includes the following steps:

and if the launching object in the entrusted order information is consistent with the user node identifier in the statistical data, judging that the launching process and the launching effect of the target advertisement in the aspect of launching the object are consistent.

In an embodiment of the present application, the advertisement data includes entrusted order information of the advertisement, and the entrusted order information may specifically include: the information such as the required release object, the release quantity requirement, the release time requirement and the like is not laid, and the identification of the user node comprises: an identity identification number (ID) of a user node that generates the advertisement data, an Internet Protocol (IP) address, and the like. In the verification process, if the delivery object in the entrusted order information is consistent with the user node identifier in the statistical data, or the user attribute corresponding to the user node identifier is consistent with the user attribute corresponding to the delivery object, the delivery process and the delivery effect of the target advertisement in terms of the delivery object are judged to be consistent.

In addition, in this embodiment, it may also be verified whether the total number of impressions in all the advertisement data is consistent with the impression number requirement, so as to determine whether the impression process and impression effect of the target advertisement in terms of impression number are consistent, and the like, which is not limited herein.

FIG. 14 schematically shows a schematic diagram of interactions between three nodes according to an embodiment of the application.

As shown in fig. 14, in this embodiment, an advertisement is delivered to a media advertisement delivery system 1420 (i.e., a delivery node) through an advertiser 1410 (i.e., an advertisement delivery node), the media advertisement delivery system 1420 delivers the advertisement to a media user 1430 (i.e., a user node), a block record advertisement exposure information is generated by the media user 1430, the block record advertisement exposure information is uploaded to a block chain, so that the media advertisement delivery system 1420 receives the block record advertisement exposure information and performs statistics, and finally, the advertiser 1410 verifies the exposure statistics data. According to the scheme of the embodiment, the advertisement data is verified based on the data in the block chain network, participation and interaction of a third party are omitted, data careless omission and data security threat of third party verification are avoided, and accuracy and reliability of the verification result of advertisement delivery are improved.

The following describes an embodiment of an apparatus of the present application, which may be used to execute the advertisement data processing method based on a blockchain network in the foregoing embodiment of the present application. It will be appreciated that the apparatus may be a computer program (comprising program code) running on a computer device, for example an application software; the apparatus may be used to perform the corresponding steps in the methods provided by the embodiments of the present application. For details that are not disclosed in the embodiments of the apparatus of the present application, please refer to the embodiments of the advertisement data processing method based on the blockchain network described above in the present application.

Fig. 15 shows a block diagram of a device for processing advertisement data based on a blockchain network according to an embodiment of the present application.

Referring to fig. 15, an advertisement data processing apparatus 1500 based on a blockchain network according to an embodiment of the present application includes: a first obtaining unit 1510, configured to obtain an advertisement data block from a block chain network, where the advertisement data block is uploaded to the block chain network by a user node in the block chain network after triggering a target advertisement; the counting unit 1520, configured to count data in an advertisement data block obtained from a block chain network to obtain statistical data corresponding to a target advertisement; a first generating unit 1530, configured to generate an advertisement statistic block corresponding to the target advertisement based on the statistic data corresponding to the target advertisement; a first uploading unit 1540, configured to upload the advertisement statistics block to the blockchain network, so that the designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistics block.

In some embodiments of the present application, based on the foregoing solution, the advertisement data processing apparatus 1500 further includes: the advertisement acquisition unit is used for acquiring advertisements to be delivered and advertisement delivery conditions sent by the advertisement entrusted node in the block chain network; and the first delivery unit is used for delivering the advertisement to be delivered to the user node in the block chain network based on the advertisement delivery condition.

In some embodiments of the present application, based on the foregoing scheme, the advertisement placement condition includes an advertisement placement position and an object placement attribute; the first delivery unit includes: the query unit is used for querying the target user nodes meeting the attributes of the release objects from the block chain network; and the second delivery unit is used for delivering the advertisement to be delivered to the advertisement delivery position corresponding to the target user node.

In some embodiments of the present application, based on the foregoing scheme, the first generating unit 1530 includes: and the statistical block generating unit is used for writing the advertisement identification of the target advertisement contained in the advertisement data block into the block head, and writing the statistical data into the block body to obtain the advertisement statistical block.

In some embodiments of the present application, based on the foregoing scheme, the statistical unit 1520 includes: the analysis unit is used for analyzing the advertisement data block to obtain advertisement putting data; the identification unit is used for identifying the target delivery times corresponding to the target age in the advertisement delivery data; and the concentration unit is used for determining the concentration of the target audience according to the quotient between the target putting times and the total putting times in the advertisement putting data, and taking the concentration of the target audience as statistical data.

Fig. 16 shows a block diagram of a device for processing advertisement data based on a blockchain network according to an embodiment of the present application.

Referring to fig. 16, an advertisement data processing apparatus 1600 based on a blockchain network according to an embodiment of the present application includes: a second obtaining unit 1610, configured to obtain advertisement data of a target advertisement if it is detected that the target advertisement delivered by an advertisement delivery node in a blockchain network is triggered; a second generating unit 1620 configured to generate an advertisement data block based on the advertisement data; a second uploading unit 1630, configured to upload the advertisement data blocks to the block chain network, so that the advertisement delivery node obtains the advertisement data blocks and then counts advertisement data therein.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes a trigger time of the advertisement, a user identifier of the user node, and the generated application data; the second generating unit 1610 is configured to: and writing the trigger time and the user identification into the head of the block, and writing the application data into the block body to obtain the advertisement data block.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes exposure data and conversion data; the advertisement data processing apparatus 1600 further includes: the exposure data generation unit is used for generating exposure data if the fact that the user node displays the target advertisement is detected; and the conversion data generation unit is used for generating conversion data if detecting that the user node triggers the link in the target advertisement.

Fig. 17 shows a block diagram of a device for processing advertisement data based on a blockchain network according to an embodiment of the present application.

Referring to fig. 17, an advertisement data processing apparatus 1700 based on a blockchain network according to an embodiment of the present application includes: a third obtaining unit 1710, configured to obtain an advertisement data block and an advertisement statistics block in a blockchain network, where the advertisement data block and the advertisement statistics block are generated based on advertisement data generated after a user node in the blockchain network triggers a target advertisement; the data analysis unit 1720 is used for analyzing the advertisement data blocks to obtain the advertisement data of the target advertisement and analyzing the advertisement statistical blocks to obtain statistical data; the verification unit 1730 is configured to verify whether the delivery process and the delivery effect of the target advertisement are consistent based on the advertisement data and the statistical data.

In some embodiments of the present application, based on the foregoing solution, the third obtaining unit 1710 includes: the data request unit is used for sending a data request to a data management node in the block chain network; and the block acquisition unit is used for acquiring the advertisement data block and the advertisement statistical block after receiving the data request passing indication returned by the data management node.

In some embodiments of the present application, based on the foregoing scheme, the advertisement data includes entrusted order information of the advertisement and an identifier of the user node; the verification unit 1730 is configured to: and if the launching object in the entrusted order information is consistent with the user node identifier in the statistical data, judging that the launching process and the launching effect of the target advertisement in the aspect of launching the object are consistent.

FIG. 18 illustrates a schematic structural diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.

It should be noted that the computer system 1800 of the electronic device shown in fig. 18 is only an example, and should not bring any limitation to the function and the scope of the application of the embodiments.

As shown in fig. 18, computer system 1800 includes a Central Processing Unit (CPU)1801, which may perform various appropriate actions and processes, such as executing the methods described in the above embodiments, according to a program stored in a Read-Only Memory (ROM) 1802 or a program loaded from a storage portion 1808 into a Random Access Memory (RAM) 1803. In the RAM 1803, various programs and data necessary for system operation are also stored. The CPU 1801, ROM 1802, and RAM 1803 are connected to each other via a bus 1804. An Input/Output (I/O) interface 1805 is also connected to bus 1804.

The following components are connected to the I/O interface 1805: an input portion 1806 including a keyboard, a mouse, and the like; an output section 1807 including a Display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and a speaker; a storage portion 1808 including a hard disk and the like; and a communication section 1809 including a network interface card such as a LAN (Local area network) card, a modem, or the like. The communication section 1809 performs communication processing via a network such as the internet. A driver 1810 is also connected to the I/O interface 1805 as needed. A removable medium 1811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1810 as necessary, so that a computer program read out therefrom is mounted in the storage portion 1808 as necessary.

In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising a computer program for performing the method illustrated by the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication portion 1809, and/or installed from the removable media 1811. The computer program executes various functions defined in the system of the present application when executed by a Central Processing Unit (CPU) 1801.

It should be noted that the computer readable medium shown in the embodiments of the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM), a flash Memory, an optical fiber, a portable Compact Disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with a computer program embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. The computer program embodied on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wired, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. Each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present application may be implemented by software, or may be implemented by hardware, and the described units may also be disposed in a processor. Wherein the names of the elements do not in some way constitute a limitation on the elements themselves.

As another aspect, the present application also provides a computer-readable medium, which may be contained in the electronic device described in the above embodiments; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by an electronic device, cause the electronic device to implement the method described in the above embodiments.

It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the application. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a touch terminal, or a network device, etc.) to execute the method according to the embodiments of the present application.

Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the embodiments disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains.

It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims

1. An advertisement data processing method based on a block chain network is characterized by comprising the following steps:

acquiring an advertisement data block from a block chain network, wherein the advertisement data block is uploaded to the block chain network by a user node in the block chain network after a target advertisement is triggered;

counting data in the advertisement data blocks acquired from the block chain network to obtain statistical data corresponding to the target advertisement;

generating an advertisement statistical block corresponding to the target advertisement based on the statistical data corresponding to the target advertisement;

uploading the advertisement statistical block to the block chain network so that a designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistical block.

2. The method of claim 1, wherein prior to obtaining the advertisement data block from the blockchain network, further comprising:

acquiring advertisements to be delivered and advertisement delivery conditions sent by an advertisement entrusting node in the block chain network;

and based on the advertisement putting condition, putting the advertisement to be put to the user node in the block chain network.

3. The method of claim 2, wherein the placement conditions include placement of ad spots, placement object attributes;

based on the advertisement putting condition, putting the advertisement to be put to the user node in the block chain network, including:

querying a target user node meeting the attribute of the release object from the block chain network;

and delivering the advertisement to be delivered to a delivery advertisement position corresponding to the target user node.

4. The method of claim 1, wherein generating the advertisement statistics block corresponding to the target advertisement based on the statistics data corresponding to the target advertisement comprises:

and writing the advertisement identification of the target advertisement contained in the advertisement data block into a block head, and writing the statistical data into a block body to obtain the advertisement statistical block.

5. The method of claim 1, wherein the obtaining statistical data corresponding to the target advertisement by counting data in the advertisement data block obtained from the block chain network comprises:

analyzing the advertisement data block to obtain advertisement putting data;

identifying target delivery times corresponding to target ages in the advertisement delivery data;

and determining the target audience concentration according to the quotient between the target delivery times and the total delivery times in the advertisement delivery data, and taking the target audience concentration as the statistical data.

6. An advertisement data processing method based on a block chain network is characterized by comprising the following steps:

if the target advertisement released by an advertisement releasing node in a block chain network is triggered, acquiring advertisement data of the target advertisement;

generating an advertisement data block based on the advertisement data;

and uploading the advertisement data blocks to the block chain network, so that the advertisement data in the advertisement data blocks are counted after the advertisement delivery nodes acquire the advertisement data blocks.

7. The method of claim 6, wherein the advertisement data comprises a trigger time for an advertisement, a user identification of a user node receiving the targeted advertisement, and generated application data;

generating an advertisement data block based on the advertisement data, comprising:

and writing the trigger time and the user identification into the head of the block, and writing the application data into the block to obtain the advertisement data block.

8. The method of claim 6, wherein the advertising data comprises exposure data and conversion data;

the method further comprises the following steps:

if the user node is detected to display the target advertisement, generating the exposure data;

and if the user node is detected to trigger the link in the target advertisement, generating the conversion data.

9. An advertisement data processing method based on a block chain network is characterized by comprising the following steps:

acquiring an advertisement data block and an advertisement statistical block in the block chain network, wherein the advertisement data block and the advertisement statistical block are generated based on advertisement data generated after a user node in the block chain network triggers a target advertisement;

analyzing the advertisement data block to obtain the advertisement data of the target advertisement, and analyzing the advertisement statistical block to obtain statistical data;

and verifying whether the target advertisement delivery process and the delivery effect are consistent or not based on the advertisement data and the statistical data.

10. The method of claim 9, wherein obtaining advertisement data blocks and advertisement statistics blocks in the blockchain network comprises:

sending a data request to a data management node in the blockchain network;

and after receiving a data request passing indication returned by the data management node, acquiring the advertisement data block and the advertisement statistical block.

11. The method of claim 9, wherein the advertisement data includes an order information of an advertisement, an identification of a user node;

verifying whether the advertisement putting process and the advertisement putting effect are consistent or not based on the advertisement data and the statistical data, and the verifying comprises the following steps:

12. An advertisement data processing apparatus based on a blockchain network, comprising:

the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring an advertisement data block from a block chain network, and the advertisement data block is uploaded to the block chain network by a user node in the block chain network after a target advertisement is triggered;

the statistical unit is used for counting the data in the advertisement data blocks acquired from the block chain network to obtain statistical data corresponding to the target advertisement;

the first generation unit is used for generating an advertisement statistical block corresponding to the target advertisement based on statistical data corresponding to the target advertisement;

the first uploading unit is used for uploading the advertisement statistical block to the block chain network so that a designated node verifies the delivery effect of the target advertisement based on the data in the advertisement data block and the advertisement statistical block.

13. An advertisement data processing apparatus based on a blockchain network, comprising:

the second acquisition unit is used for acquiring advertisement data of a target advertisement if the target advertisement delivered by an advertisement delivery node in the block chain network is triggered;

a second generation unit configured to generate an advertisement data block based on the advertisement data;

and the second uploading unit is used for uploading the advertisement data blocks to the block chain network so that the advertisement data in the advertisement data blocks are counted after the advertisement delivery nodes acquire the advertisement data blocks.

14. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of processing advertisement data based on a blockchain network according to any one of claims 1 to 11.

15. An electronic device, comprising:

one or more processors;

storage means for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the method of processing advertisement data based on a blockchain network according to any one of claims 1 to 11.