CN111914030A - Advertisement charging voucher storage method, advertisement charging method, equipment and storage medium - Google Patents
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Abstract
The invention provides an advertisement charging voucher storage method, an advertisement charging method, equipment and a storage medium, wherein the method comprises the following steps: generating first advertisement click information in response to accessing the first advertisement; the first advertisement clicking information comprises an advertisement identifier of the first advertisement and a channel identifier of an issuing channel of the first advertisement; and generating an advertisement click evidence deposit transaction for depositing first advertisement click information and sending the advertisement click evidence deposit transaction to a block chain network for execution so as to deposit the first advertisement click information on a block chain, so that a terminal of the first delivery channel searches corresponding advertisement click information according to the advertisement identification and the first channel identification of the first delivery channel so as to count the click amount of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence. The invention ensures that the channel side can not forge or tamper the click quantity or the playing time, thereby realizing the guarantee of the legal rights and interests of the advertisement putting side.
Description
Technical Field
The application relates to the technical field of internet, in particular to an advertisement charging voucher storage method, an advertisement charging method, equipment and a storage medium.
Background
In the existing advertisement delivery scheme, a channel party usually charges according to parameters such as the click rate or the playing time of an advertisement, and because the parameters such as the click rate and the playing time are only provided by the channel party in a statistical manner, part of dishonest channel parties have the behavior of multi-charging and random charging on the advertisement delivery party by forging or tampering the click rate or the playing time of the advertisement, so that the legal rights and interests of the advertisement delivery party cannot be guaranteed.
Disclosure of Invention
In view of the above-mentioned defects or shortcomings in the prior art, it is desirable to provide an advertisement charging voucher storage method, an advertisement charging device, and a storage medium for providing a charging voucher for a channel party and guaranteeing a legitimate right and interest of a delivery party.
In a first aspect, the present invention provides a method for storing an advertisement charging voucher applicable to a user side, including:
generating first advertisement click information in response to accessing the first advertisement; the first advertisement clicking information comprises an advertisement identifier of the first advertisement and a channel identifier of an issuing channel of the first advertisement;
and generating an advertisement click evidence deposit transaction for depositing first advertisement click information and sending the advertisement click evidence deposit transaction to a block chain network for execution so as to deposit the first advertisement click information on a block chain, so that a terminal of the first delivery channel searches corresponding advertisement click information according to the advertisement identification and the first channel identification of the first delivery channel so as to count the click amount of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
In a second aspect, the present invention provides an advertisement charging voucher storing method applicable to a blockchain node, including:
and executing advertisement click evidence storing transaction, storing the first advertisement click information into a block chain, so that the terminal of the first delivery channel searches corresponding advertisement click information according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel to count the click amount of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
The first advertisement click information is generated by the first user end in response to the first advertisement, and the advertisement click evidence storing transaction is generated by the first user end according to the first advertisement click information.
In a third aspect, the present invention provides an advertisement charging method, including:
and searching corresponding advertisement click information recorded on the block chain according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel so as to count the click quantity of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher.
The advertisement click information is sent to the block chain by the block chain link point through executing the corresponding advertisement click deposit certificate transaction deposit certificate; the advertisement click evidence storage transaction is generated after the corresponding user side responds to the first advertisement and generates advertisement click information.
In a fourth aspect, the present invention provides another advertisement charging voucher storing method suitable for a user side, including:
in response to stopping playing the first advertisement, generating first time length information according to a first time length for playing the first advertisement; the first time length information comprises an advertisement identifier of a first advertisement, a first time length and a channel identifier of an issuing channel of the first advertisement;
and generating advertisement playing time long evidence storing transaction storing the first time long information and sending the advertisement playing time long evidence storing transaction to the block chain network for execution so as to store the first time long information on the block chain, so that the terminal of the first delivery channel searches corresponding time long information according to the advertisement identification and the first channel identification of the first delivery channel so as to count playing time of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
In a fifth aspect, the present invention provides another advertisement charging credential storage method suitable for a blockchain node, including:
and executing the long-time evidence deposit transaction during advertisement playing, and depositing the first time-length information onto the block chain so that the terminal of the first delivery channel searches corresponding time-length information according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel to count the playing time length of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
The first time length information is generated by the first user end according to the first time length for playing the first advertisement in response to the stop of playing the first advertisement, and the long-time evidence deposit transaction during the playing of the advertisement is generated by the first user end according to the first time length information.
In a sixth aspect, the present invention provides another advertisement billing method, including:
and searching corresponding duration information recorded on the block chain according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel so as to count the playing duration of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher.
The time length information is stored on the block chain by the block chain link point through executing the corresponding advertisement playing time length storage transaction certificate; the long-time deposit evidence transaction during the advertisement playing is generated by the corresponding user side responding to the stop of playing the first advertisement and generating time length information according to the time length of playing the first advertisement.
In a seventh aspect, the present invention also provides an apparatus comprising one or more processors and a memory, wherein the memory contains instructions executable by the one or more processors to cause the one or more processors to perform a method provided according to embodiments of the present invention.
In an eighth aspect, the present invention also provides a storage medium storing a computer program that causes a computer to execute the method provided according to the embodiments of the present invention.
The advertisement charging voucher storing method, the advertisement charging method, the equipment and the storage medium provided by the embodiments of the invention ensure that the channel party cannot forge or tamper the click rate or the playing time length by storing the click information of the access advertisement or the time length information of the playing advertisement on the block chain by each user side and taking the click information or the time length information stored on the block chain as the charging voucher, thereby realizing the guarantee of the legal rights and interests of the advertisement putting party.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
fig. 1 is a flowchart of an advertisement charging voucher storing method according to an embodiment of the present invention.
Fig. 2 is a flowchart of another advertisement charging voucher storing method according to an embodiment of the present invention.
Fig. 3 is a flowchart of an advertisement billing method according to an embodiment of the present invention.
Fig. 4 is a flowchart of an advertisement charging voucher storing method according to another embodiment of the present invention.
Fig. 5 is a flowchart of another advertisement charging voucher storing method according to another embodiment of the present invention.
Fig. 6 is a flowchart of an advertisement billing method according to another embodiment of the present invention.
Fig. 7 is a schematic structural diagram of an apparatus according to an embodiment of the present invention.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the present invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 is a flowchart of an advertisement charging voucher storing method according to an embodiment of the present invention.
As shown in fig. 1, in this embodiment, the present invention provides a method for storing an advertisement charging voucher applicable to a user side, including:
s11: generating first advertisement click information in response to accessing the first advertisement; the first advertisement clicking information comprises an advertisement identifier of the first advertisement and a channel identifier of an issuing channel of the first advertisement;
s13: and generating an advertisement click evidence deposit transaction for depositing first advertisement click information and sending the advertisement click evidence deposit transaction to a block chain network for execution so as to deposit the first advertisement click information on a block chain, so that a terminal of the first delivery channel searches corresponding advertisement click information according to the advertisement identification and the first channel identification of the first delivery channel so as to count the click amount of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
The method is exemplarily explained below by taking the advertisement delivering party a as an example to deliver the advertisement a on the platform b.
Taking the user side of the user c accessing the platform b as an example, in step S11, when the user c clicks the advertisement a, the user side of the user c obtains an advertisement identifier (for example, a hash value hash (a) of the advertisement a, or another unique identifier code commonly used in the art) of the advertisement a, and a channel identifier of a delivery channel (platform b) of the advertisement a, and generates first advertisement click information including the advertisement identifier and the channel identifier;
in step S13, the user side of user c generates an advertisement click evidence transaction tx1 according to the first advertisement click information generated in step S11, and sends tx1 to the blockchain network.
The blockchain node receives, broadcasts, packages, and executes tx1, storing the first advertisement click information onto the blockchain.
Similarly, when the user D clicks the advertisement a on the platform B, the user side of the user D also generates and sends an advertisement click evidence storage transaction tx 2; when the user E clicks the advertisement b on the platform B, the user side of the user E also generates and sends an advertisement click evidence storage transaction tx 3; so on, it is not described in detail.
When the platform B needs to settle the advertisement time of the advertisement a with the advertisement putting party A, the terminal of the platform B can find out all advertisement click information which is recorded on the block chain and comprises the advertisement identification of the advertisement a and the channel identification of the platform B according to the advertisement identification of the advertisement a and the channel identification of the platform B, so that the click rate of the advertisement a put on the platform B can be counted, the charging is carried out according to the click rate, and the found advertisement click information and the transaction hash of the corresponding advertisement click evidence transaction are provided to the party A as a charging certificate for verification.
Preferably, during charging, users can be distinguished according to the sending address of the advertisement click evidence storage transaction, so that some user-based anti-cheating strategies are applied, for example, multiple clicks of the same advertisement by the same user are marked as 1 time, and the like.
In the embodiment, the click information for accessing the advertisement is stored in the block chain by each user side, and the channel party takes the click information stored in the block chain as the charging voucher, so that the channel party cannot forge or tamper the click quantity, and the legal right of the advertisement delivery party is guaranteed.
Fig. 2 is a flowchart of another advertisement charging voucher storing method according to an embodiment of the present invention. The method illustrated in fig. 2 may be performed in conjunction with the method illustrated in fig. 1.
As shown in fig. 2, in this embodiment, the present invention further provides an advertisement charging voucher storing method applicable to a blockchain node, including:
s21: and executing advertisement click evidence storing transaction, storing the first advertisement click information into a block chain, so that the terminal of the first delivery channel searches corresponding advertisement click information according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel to count the click amount of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
The first advertisement click information is generated by the first user end in response to the first advertisement, and the advertisement click evidence storing transaction is generated by the first user end according to the first advertisement click information.
The principle of the method shown in fig. 2 can refer to the method shown in fig. 1, and will not be described herein.
Fig. 3 is a flowchart of an advertisement billing method according to an embodiment of the present invention. The method illustrated in fig. 3 may be performed in conjunction with the methods illustrated in fig. 1-2.
As shown in fig. 3, in this embodiment, the present invention further provides an advertisement billing method, including:
s31: and searching corresponding advertisement click information recorded on the block chain according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel so as to count the click quantity of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher.
The advertisement click information is sent to the block chain by the block chain link point through executing the corresponding advertisement click deposit certificate transaction deposit certificate; the advertisement click evidence storage transaction is generated after the corresponding user side responds to the first advertisement and generates advertisement click information.
The principle of the method shown in fig. 3 can refer to the method shown in fig. 1, and will not be described herein.
Fig. 4 is a flowchart of an advertisement charging voucher storing method according to another embodiment of the present invention.
As shown in fig. 4, in another embodiment, the present invention further provides another advertisement charging voucher storing method applicable to a user side, including:
s41: in response to stopping playing the first advertisement, generating first time length information according to a first time length for playing the first advertisement; the first time length information comprises an advertisement identifier of a first advertisement, a first time length and a channel identifier of an issuing channel of the first advertisement;
s43: and generating advertisement playing time long evidence storing transaction storing the first time long information and sending the advertisement playing time long evidence storing transaction to the block chain network for execution so as to store the first time long information on the block chain, so that the terminal of the first delivery channel searches corresponding time long information according to the advertisement identification and the first channel identification of the first delivery channel so as to count playing time of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
Specifically, the method shown in fig. 4 is different from the method shown in fig. 1 in that in the method shown in fig. 1, the carrier form of the advertisement may be any one or more of characters, pictures, videos, and the like; in the method shown in fig. 4, the carrier of the advertisement is only a video, and the user terminal collects the playing duration of the advertisement and verifies the playing duration onto the block chain (in addition, one playing can be regarded as one click); the channel party and the advertisement delivery party can charge according to the appointed mode and the playing time length, or charge according to the playing time length and the click rate (the channel party and the advertisement delivery party can be configured into other charging modes which are commonly used in the field and are based on the playing time length, and the charging modes are not listed one by one any more).
Fig. 5 is a flowchart of another advertisement charging voucher storing method according to another embodiment of the present invention. The method illustrated in fig. 5 may be performed in conjunction with the method illustrated in fig. 4.
As shown in fig. 5, in another embodiment, the present invention further provides another advertisement charging voucher storing method applicable to a blockchain node, including:
s51: and executing the long-time evidence deposit transaction during advertisement playing, and depositing the first time-length information onto the block chain so that the terminal of the first delivery channel searches corresponding time-length information according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel to count the playing time length of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence.
The first time length information is generated by the first user end according to the first time length for playing the first advertisement in response to the stop of playing the first advertisement, and the long-time evidence deposit transaction during the playing of the advertisement is generated by the first user end according to the first time length information.
The principle of the method shown in fig. 5 can be referred to the method shown in fig. 4, and will not be described herein.
Fig. 6 is a flowchart of an advertisement billing method according to another embodiment of the present invention. The method illustrated in fig. 6 may be performed in conjunction with the methods illustrated in fig. 4-5.
As shown in fig. 6, in another embodiment, the present invention further provides another advertisement billing method, including:
s61: and searching corresponding duration information recorded on the block chain according to the advertisement identifier of the first advertisement and the first channel identifier of the first delivery channel so as to count the playing duration of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher.
The time length information is stored on the block chain by the block chain link point through executing the corresponding advertisement playing time length storage transaction certificate; the long-time deposit evidence transaction during the advertisement playing is generated by the corresponding user side responding to the stop of playing the first advertisement and generating time length information according to the time length of playing the first advertisement.
The principle of the method shown in fig. 6 can be referred to the method shown in fig. 4, and will not be described herein.
Fig. 7 is a schematic structural diagram of an apparatus according to an embodiment of the present invention.
As shown in fig. 7, as another aspect, the present application also provides an apparatus 700 including one or more Central Processing Units (CPUs) 701 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM703, various programs and data necessary for the operation of the apparatus 700 are also stored. The CPU701, the ROM702, and the RAM703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to an embodiment of the present disclosure, the method described in any of the above embodiments may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing any of the methods described above. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711.
As yet another aspect, the present application also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus of the above-described embodiment; or it may be a separate computer readable storage medium not incorporated into the device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the methods described in the present application.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present application may be implemented by software or hardware. The described units or modules may also be provided in a processor, for example, each unit may be a software program provided in a computer or a mobile intelligent device, or may be a separately configured hardware device. Wherein the designation of a unit or module does not in some way constitute a limitation of the unit or module itself.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the present application. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (8)
1. An advertisement charging voucher storing method is applicable to a user side, and comprises the following steps:
generating first advertisement click information in response to accessing the first advertisement; the first advertisement clicking information comprises an advertisement identifier of the first advertisement and a channel identifier of an issuing channel of the first advertisement;
the method comprises the steps of generating evidence storing advertisement clicking evidence storing transaction of first advertisement clicking information and sending the advertisement clicking evidence storing transaction to a block chain network, so as to execute to store the first advertisement clicking information on a block chain, and enabling a terminal of a first delivery channel to search corresponding advertisement clicking information for statistics according to an advertisement mark and a first channel mark of the first delivery channel.
2. An advertisement charging voucher storing method, which is applied to a blockchain node, and comprises the following steps:
executing advertisement click evidence transaction, storing first advertisement click information into a block chain, searching corresponding advertisement click information by a terminal of a first delivery channel according to an advertisement identifier of a first advertisement and a first channel identifier of the first delivery channel so as to count click quantity of the first advertisement delivered by the first delivery channel for charging, and providing a charging evidence;
wherein the first advertisement click information is generated by a first user end in response to accessing the first advertisement, and the advertisement click verification transaction is generated by the first user end according to the first advertisement click information.
3. An advertisement billing method, comprising:
searching corresponding advertisement click information recorded on a block chain according to the advertisement identification of the first advertisement and the first channel identification of the first delivery channel so as to count the click rate of delivering the first advertisement by the first delivery channel for charging and provide a charging certificate;
the advertisement click information is sent to the block chain by the block chain link point through executing the corresponding advertisement click deposit certificate transaction deposit certificate; and the advertisement click evidence storage transaction is generated after the corresponding user side responds to the first advertisement and generates advertisement click information.
4. An advertisement charging voucher storing method is applicable to a user side, and comprises the following steps:
in response to stopping playing the first advertisement, generating first time length information according to a first time length for playing the first advertisement; the first time length information comprises an advertisement identifier of the first advertisement, the first time length and a channel identifier of an issuing channel of the first advertisement;
the method comprises the steps of generating evidence, storing advertisement playing time long evidence transaction of first time long information and sending the advertisement playing time long evidence transaction to a block chain network, so as to execute to store the first time long information on a block chain, and searching corresponding time long information for statistics according to an advertisement identifier and a first channel identifier of a first delivery channel by a terminal of the first delivery channel, wherein the first delivery channel delivers the playing time of the first advertisement so as to carry out charging, and providing a charging evidence.
5. An advertisement charging voucher storing method, which is applied to a blockchain node, and comprises the following steps:
executing advertisement playing time long evidence storing transaction, storing first time long information into a block chain, searching corresponding time long information by a terminal of a first delivery channel according to an advertisement identifier of a first advertisement and a first channel identifier of the first delivery channel so as to count playing time of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher;
the first time length information is generated by a first user end according to a first time length for playing the first advertisement in response to the fact that the first advertisement is stopped to be played, and the advertisement playing time length evidence storing transaction is generated by the first user end according to the first time length information.
6. An advertisement billing method, comprising:
searching corresponding time length information recorded on a block chain according to an advertisement identifier of a first advertisement and a first channel identifier of a first delivery channel so as to count the playing time length of the first advertisement delivered by the first delivery channel for charging, and providing a charging voucher;
the time length information is stored on the block chain by the block chain link point through executing corresponding advertisement playing time length storage transaction; and the long evidence deposit transaction during the advertisement playing is generated by the corresponding user side responding to the stop of playing the first advertisement and generating time length information according to the time length of playing the first advertisement.
7. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to perform the method recited in any of claims 1-6.
8. A storage medium storing a computer program, characterized in that the program, when executed by a processor, implements the method according to any one of claims 1-6.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113469748A (en) * | 2021-07-12 | 2021-10-01 | 支付宝(杭州)信息技术有限公司 | Block chain-based information delivery income determination method and device |
| CN114900305A (en) * | 2022-02-23 | 2022-08-12 | 杭州脸脸会网络技术有限公司 | Block chain-based data processing method and device, electronic device and storage medium |
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| CN114900305B (en) * | 2022-02-23 | 2024-03-19 | 杭州脸脸会网络技术有限公司 | Block chain-based data processing method and device, electronic device and storage medium |
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