CN113269635A - Information processing method and device, readable storage medium and electronic equipment - Google Patents
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Abstract
The disclosure belongs to the technical field of computers, and relates to an information processing method and device, a readable storage medium and electronic equipment. The method comprises the following steps: acquiring bank account information of a user, and matching target marketing activity information corresponding to the bank account information; acquiring an activity rule corresponding to the target marketing activity information, and judging whether the bank account information meets an activity condition in the activity rule to obtain a rule judgment result; the activity rule comprises a plurality of activity conditions and a judgment order relation among the plurality of activity conditions; and transmitting the prize information corresponding to the rule judgment result to the terminal where the user is located so as to display the prize information on the terminal. In the present disclosure, on one hand, the activity rule is composed of a plurality of activity conditions and a judgment order relationship, which increases the flexibility of adjusting the activity rule; on the other hand, the prize information corresponding to the rule judgment result is sent to the terminal, so that the real-time property of sending the prize information is improved, and the user experience is improved.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an information processing method, an information processing apparatus, a computer-readable storage medium, and an electronic device.
Background
In recent years, with the development of computer technology, the manner of obtaining prize information corresponding to bank marketing activities has been shifted from an offline manner to an online manner.
In the related technology, the prize information issued by the bank can be acquired only from the application program developed by the bank, and the manner for acquiring the prize information from the application program of the non-bank party is few and few, so that the user can acquire the prize information only by jumping to the application program of the bank party, the complexity of acquiring the prize information is increased, the efficiency of acquiring the prize information is reduced, and the condition for acquiring the prize information in the application program of the bank party cannot be changed, so that the condition for acquiring the prize information cannot be adjusted in real time, the flexibility of the method for acquiring the prize information is reduced, and the applicable scene of the method for acquiring the prize information is reduced.
In view of the above, there is a need in the art to develop a new information processing method and apparatus.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
An object of the present disclosure is to provide an information processing method, an information processing apparatus, a computer-readable storage medium, and an electronic device, which overcome, at least to some extent, the problem of low flexibility in obtaining prize information due to related art.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
According to a first aspect of embodiments of the present invention, there is provided an information processing method including: acquiring bank account information of a user, and matching target marketing activity information corresponding to the bank account information; acquiring an activity rule corresponding to the target marketing activity information, and judging whether the bank account information meets an activity condition in the activity rule to obtain a rule judgment result; wherein the activity rule comprises a plurality of activity conditions and a judgment order relationship between the plurality of activity conditions; and sending prize information corresponding to the rule judgment result to a terminal where the user is located so that the prize information is displayed on the terminal.
In an exemplary embodiment of the present invention, the bank account information includes a bank name; the matching of the targeted marketing campaign information corresponding to the bank account information comprises: and acquiring the bank name from the bank account information, and matching the target marketing activity information corresponding to the bank name.
In an exemplary embodiment of the present invention, the bank account information includes bank card attribute information, and the rule determination result includes a first rule determination result and a second rule determination result; the judging whether the bank account information meets the activity condition in the activity rule to obtain a rule judgment result includes: acquiring a plurality of bank card attribute information corresponding to the plurality of activity conditions, and respectively judging the plurality of bank card attribute information and the plurality of activity conditions according to the judgment order relationship; if the plurality of bank card attribute information all meet the plurality of corresponding activity conditions, determining a rule judgment result as the first rule judgment result; and if one piece of bank card attribute information does not meet the corresponding activity condition in the plurality of pieces of bank card attribute information, determining a rule judgment result as the second rule judgment result.
In an exemplary embodiment of the present invention, the sending, to the terminal where the user is located, prize information corresponding to the rule determination result includes: and if the rule judgment result is the first rule judgment result, transmitting prize information corresponding to the first rule judgment result to the terminal where the user is located.
In an exemplary embodiment of the invention, the method further comprises: if the rule judgment result is the second rule judgment result, stopping continuously judging the plurality of bank card attribute information and the plurality of corresponding activity conditions according to the judgment order relationship, and sending adjustment prompt information corresponding to the activity conditions to the terminal where the user is located.
In an exemplary embodiment of the invention, the activity rule includes: obtaining a plurality of activity conditions and judgment sequence relations corresponding to the activity conditions in real time; the plurality of activity conditions and the judgment order relationship corresponding to the plurality of activity conditions may be adjusted, and if a general activity condition exists in the plurality of activity conditions, the general activity condition is obtained from a cache, where the general activity condition is the activity condition existing in at least two of the activity rules.
In an exemplary embodiment of the present invention, the obtaining of the plurality of bank card attribute information corresponding to the plurality of activity conditions includes: if the universal condition exists in the plurality of activity conditions, acquiring the attribute information of the bank card corresponding to the universal condition from a cache; or if general information exists in the plurality of bank card attribute information corresponding to the plurality of activity conditions, acquiring the general information from a cache, wherein the general information is information corresponding to the activity conditions in at least two pieces of targeted marketing activity information.
According to a second aspect of the embodiments of the present invention, there is provided an information processing apparatus including: the matching module is configured to acquire bank account information of a user and match target marketing activity information corresponding to the bank account information; the judging module is configured to acquire an activity rule corresponding to the target marketing activity information and judge whether the bank account information meets an activity condition in the activity rule so as to obtain a rule judging result; wherein the activity rule comprises a plurality of activity conditions and a judgment order relationship between the plurality of activity conditions; and the display module is configured to send prize information corresponding to the rule judgment result to a terminal where the user is located so that the prize information is displayed on the terminal.
According to a third aspect of embodiments of the present invention, there is provided an electronic apparatus including: a processor and a memory; wherein the memory has stored thereon computer-readable instructions which, when executed by the processor, implement the information processing method of any of the above-described exemplary embodiments.
According to a fourth aspect of embodiments of the present invention, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the information processing method in any of the above-described exemplary embodiments.
As can be seen from the foregoing technical solutions, the information processing method, the information processing apparatus, the computer storage medium, and the electronic device in the exemplary embodiments of the present invention have at least the following advantages and positive effects:
in the method and apparatus provided by the exemplary embodiment of the present disclosure, on one hand, the activity rule is composed of a plurality of activity conditions and a judgment order relationship, which increases the flexibility of adjusting the activity rule; on the other hand, the prize information corresponding to the rule judgment result is sent to the terminal of the user, so that the real-time property of sending the prize information is improved, and the experience degree of the user is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.
Fig. 1 schematically illustrates a flow chart of an information processing method in an embodiment of the present disclosure;
fig. 2 schematically illustrates a flow chart of obtaining a rule judgment result in the information processing method in the embodiment of the disclosure;
fig. 3 schematically illustrates a flow chart of acquiring attribute information of a plurality of bank cards in an information processing method in an embodiment of the disclosure;
FIG. 4 is a flow chart illustrating information processing in an application scenario;
fig. 5 schematically shows a schematic configuration diagram of an information processing apparatus in an embodiment of the present disclosure;
fig. 6 schematically illustrates an electronic device for use in an information processing method in an embodiment of the present disclosure;
fig. 7 schematically illustrates a computer-readable storage medium for an information processing method in an embodiment of the present disclosure.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and the like. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.
The terms "a," "an," "the," and "said" are used in this specification to denote the presence of one or more elements/components/parts/etc.; the terms "comprising" and "having" are intended to be inclusive and mean that there may be additional elements/components/etc. other than the listed elements/components/etc.; the terms "first" and "second", etc. are used merely as labels, and are not limiting on the number of their objects.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities.
In view of the problems in the related art, the present disclosure provides an information processing method. Fig. 1 shows a flow diagram of an information processing method, which, as shown in fig. 1, comprises at least the following steps:
and S110, acquiring bank account information of the user, and matching target marketing activity information corresponding to the bank account information.
S120, obtaining an activity rule corresponding to the target marketing activity information, and judging whether the bank account information meets an activity condition in the activity rule to obtain a rule judgment result; the activity rule comprises a plurality of activity conditions and judgment order relations among the plurality of activity conditions.
And S130, sending prize information corresponding to the rule judgment result to a terminal where the user is located so as to display the prize information on the terminal.
In the method and apparatus provided by the exemplary embodiment of the present disclosure, on one hand, the activity rule is composed of a plurality of activity conditions and a judgment order relationship, which increases the flexibility of adjusting the activity rule; on the other hand, the prize information corresponding to the rule judgment result is sent to the terminal of the user, so that the real-time property of sending the prize information is improved, and the experience degree of the user is improved.
The respective steps of the information processing method are explained in detail below.
In step S110, the bank account information of the user is acquired, and the targeted marketing campaign information corresponding to the bank account information is matched.
In an exemplary embodiment of the present disclosure, when a user logs in a certain non-bank application program in a terminal, information related to the user is automatically obtained, where the information includes credit card account information of a credit card used by the user when the user purchases a commodity, and may also include bank card account information of a bank card used by the user when the user purchases a commodity, and based on this, the obtained credit card account information or bank card account information is bank account information. Specifically, the bank account information may include a time for transacting the bank card, transaction details of the bank card, an activation time of the bank card, a holding time of the bank card, and a grade of the bank card, which is not limited in this exemplary embodiment.
The targeted marketing campaign information refers to information for determining an online marketing campaign that a bank card held by the user can participate in based on the bank account information, and may be, for example, marketing campaign information related to an online lottery.
For example, a user logs in a non-bank application a on a terminal a, at this time, some information related to the user may be obtained, where the information includes a credit card 1 used when the user purchases a commodity, and a target marketing campaign which the credit card may participate in is matched to be a campaign B according to the credit card 1, and the marketing campaign information is information related to the campaign B, and may include a campaign condition corresponding to the campaign B, for example.
In an alternative embodiment, the bank account information includes a bank name; matching targeted marketing campaign information corresponding to the bank account information, including: and acquiring a bank name from the bank account information, and matching the target marketing activity information corresponding to the bank name.
The bank name refers to a name of a bank to which a bank card held by the user belongs, and the bank name may be a transportation bank, a construction bank, an industrial and commercial bank, or a name of a bank admitted by any country.
Different banks have different marketing requirements, so when the bank card held by the user belongs to different banks, the user can only participate in the target marketing activities corresponding to the bank correspondingly.
For example, the bank name obtained from the bank account information is a, and the marketing activities that the bank a can participate in include a marketing activity 1, a marketing activity 2, and a marketing activity 3, based on which there are 3 target marketing activities that match the bank a, which are respectively the marketing activity 1, the marketing activity 2, and the marketing activity 3, and then the target marketing activity information that matches the bank name a at this time includes information that respectively corresponds to the marketing activity 1, the marketing activity 2, and the marketing activity 3.
In an optional embodiment, the corresponding target marketing activity information is matched according to the name of the bank, and when the bank changes the marketing activity according to the self requirement, the corresponding obtained target marketing activity information is also changed, so that different marketing requirements of different bank parties are met, and the flexibility of the marketing activity is improved.
In step S120, obtaining an activity rule corresponding to the target marketing activity information, and determining whether the bank account information satisfies an activity condition in the activity rule to obtain a rule determination result; the activity rule comprises a plurality of activity conditions and judgment order relations among the plurality of activity conditions.
In the present exemplary embodiment, the campaign rule refers to a condition that needs to be satisfied to participate in the targeted marketing campaign and obtain the prize corresponding to the targeted marketing campaign, and therefore, a plurality of campaign conditions, that is, conditions that need to be satisfied to obtain the prize corresponding to the targeted marketing campaign, and a judgment order relationship, that is, a judgment order between the plurality of campaign conditions are included in the campaign rule.
The rule judgment result is a judgment result obtained by judging the bank account information and the activity condition.
For example, the target marketing campaign is marketing campaign 1, the conditions to be satisfied for obtaining the prize corresponding to marketing campaign 1 from the target marketing campaign information corresponding to marketing campaign 1 include 3, which are condition 1, condition 2, and condition 3, and must satisfy condition 1, condition 2, and condition 3 first, and then satisfy condition 3 last, based on which condition 1, condition 2, and condition 3 are multiple campaign conditions, and satisfy condition 1, condition 2, and then satisfy condition 3 is a judgment order relationship.
And judging the acquired bank account information and the activity condition to obtain a result that the bank account information meets the activity condition, wherein the result that the bank account information meets the activity condition is a rule judgment result.
In an alternative embodiment, fig. 2 shows a schematic flow chart of obtaining a rule determination result in an information processing method, as shown in fig. 2, bank account information includes bank card attribute information, and the rule determination result includes a first rule determination result and a second rule determination result, where the method at least includes the following steps: in step S210, a plurality of bank card attribute information corresponding to a plurality of activity conditions are acquired, and the plurality of bank card attribute information and the plurality of activity conditions are respectively determined according to the determination order relationship.
The bank card attribute information refers to information corresponding to the activity condition in the bank account information.
For example, the activity rule includes 3 activity conditions, which are activity condition 1, activity condition 2, and activity condition 3, where the activity condition 1 is that after the credit card application time is 4 months 1, the activity condition 2 is that the credit card activation time is 5 months 1 days to 5 months end, the activity condition 3 is that the consumption amount is more than 100 yuan, and the determination order relationship is that the activity condition 1 is determined first, then the activity condition 2 is determined, and finally the activity condition 3 is determined.
Based on this, 3 pieces of bank card attribute information corresponding to the activity condition are acquired, namely bank card attribute information 1, bank card attribute information 2 and bank card attribute information 3, wherein the bank card attribute information 1 is the bank card application time corresponding to the activity condition 1, the bank card attribute information 2 is the bank card activation time corresponding to the activity condition 2, and the bank card attribute information 3 is the bank card consumption amount corresponding to the activity condition 3, and then the bank card attribute information and the activity condition are judged according to the judgment order relationship.
In step S220, if the plurality of bank card attribute information all satisfy the corresponding plurality of activity conditions, the rule determination result is determined to be the first rule determination result.
Whether the plurality of bank card attribute information meets the plurality of activity conditions is judged, if yes, the rule judgment result is determined to be a first rule judgment result, and obviously, the first rule judgment result is the result that the plurality of bank card information meet the corresponding plurality of activity conditions.
For example, the activity rule includes 3 activity conditions, which are activity condition 1, activity condition 2, and activity condition 3, where the activity condition 1 is that after the credit card application time is 4 months 1, the activity condition 2 is that the credit card activation time is 5 months 1 days to 5 months end, the activity condition 3 is that the consumption amount is more than 100 yuan, and the determination order relationship is that the activity condition 1 is determined first, then the activity condition 2 is determined, and finally the activity condition 3 is determined.
The bank card attribute information includes credit card application time 4 month 2 corresponding to the activity condition 1, credit card activation time 5 month 23 days corresponding to the activity condition 2, and credit card consumption amount 200 yuan corresponding to the activity condition 3, and obviously, the bank card attribute information satisfies the corresponding activity condition, so that the rule judgment result is determined to be the first rule judgment result.
In step S230, if there is one bank card attribute information not meeting the corresponding activity condition in the plurality of bank card attribute information, the rule determination result is determined to be the second rule determination result.
Correspondingly, if the bank card attribute information which does not satisfy the activity condition exists in the plurality of bank card attribute information, the rule judgment result is determined to be a second rule judgment result, namely the second rule judgment result is the bank card attribute information which indicates that the corresponding activity condition does not exist.
For example, the activity rule includes 3 activity conditions, which are activity condition 1, activity condition 2, and activity condition 3, where the activity condition 1 is that after the credit card application time is 4 months 1, the activity condition 2 is that the credit card activation time is 5 months 1 days to 5 months end, the activity condition 3 is that the consumption amount is more than 100 yuan, and the determination order relationship is that the activity condition 1 is determined first, then the activity condition 2 is determined, and finally the activity condition 3 is determined.
The bank card attribute information includes the credit card application time 4/2 corresponding to the activity condition 1, the credit card activation time 6/23/corresponding to the activity condition 2, and the credit card consumption amount 200 m corresponding to the activity condition 3, and obviously, the credit card activation time does not satisfy the activity condition 2, and therefore, the rule judgment result is determined to be the second rule judgment result.
In the exemplary embodiment, the bank card attribute information and the activity condition are judged according to the judgment order relationship to obtain the rule judgment result, which is helpful for determining which activity condition the bank card attribute information does not satisfy subsequently according to the rule judgment result and the judgment order relationship, so as to send the adjustment prompt information to the user.
In an alternative embodiment, the activity rules include: acquiring a plurality of activity conditions and a judgment sequence relation corresponding to the activity conditions in real time; the plurality of activity conditions and the determination order relationship corresponding to the plurality of activity conditions may be adjusted, and if a generic activity condition exists in the plurality of activity conditions, the generic activity condition may be obtained from the cache, where the generic activity condition is an activity condition existing in at least two activity rules.
For example, in the process of an actual marketing campaign, there may be an emergency, such as a new coronavirus epidemic situation that is outbreaked in a large scale around the world in 2020, at this time, to stimulate national consumption, the campaign condition needs to be relaxed to increase the number of users obtaining prizes, and then users can consume with prizes (e.g., vouchers) to achieve the purpose of promoting national consumption.
In this case, it is necessary to adjust a plurality of activities and the judgment order relationship corresponding to the activity condition in order to cope with such an emergency.
A generic activity condition refers to a condition that occurs in at least two activity rules, where the activity condition is cached and retrieved directly from the cache when the activity condition is included in the activity rule.
For example, due to the spread of new coronavirus, most factories are shut down, people can do it at home or without work, and banks begin to adjust the activity conditions in the existing activity rules for quick recovery of economy, for example, the consumption amount in the existing activity rules is adjusted to be more than 100 and more than 50.
In addition, the activity condition with the consumption amount larger than 50 exists in both the activity rules, the activity condition can be cached, and when the activity condition is used for carrying out other activity rules, the activity condition is directly obtained from the cache.
In the exemplary embodiment, on one hand, the plurality of activity conditions and the corresponding judgment order relationship can be adjusted, so that the flexibility of the marketing activity is increased, and the applicable scenes of the marketing activity are expanded; on the other hand, the general activity condition is obtained from the cache, so that the performance loss is reduced, and the information processing speed is increased.
In an alternative embodiment, fig. 3 shows a schematic flow chart of acquiring attribute information of a plurality of bank cards in an information processing method, as shown in fig. 3, the method at least includes the following steps: in step S310, if a general condition exists in the plurality of activity conditions, the bank card attribute information corresponding to the general condition is obtained from the cache.
In addition to the general condition being cached, the bank card attribute information may also be cached, but two situations need to be satisfied, where one situation is that the activity condition for determining the bank card attribute information is the general condition, and at this time, the bank card attribute information corresponding to the general condition may be directly obtained from the cache.
For example, the plurality of activity conditions include a general condition that the consumption amount is greater than 100, and at this time, the attribute information of the bank card for determining the general condition may be obtained from the cache.
In step S320, if there is general information in the plurality of bank card attribute information corresponding to the plurality of activity conditions, the general information is obtained from the cache, wherein the general information is information corresponding to the activity condition in the at least two pieces of targeted marketing activity information.
In addition to the above, there is a case where the bank card attribute information itself is general-type information, that is, the bank card attribute information corresponds to an activity condition in at least two pieces of targeted marketing activity information.
For example, there is a condition that the credit card activation time is after 4 month 1 in the targeted marketing campaign information a, and a condition that the credit card activation time must be before 3 month 1 in the targeted marketing campaign information B, and at this time, the credit card activation time is used when determining the conditions of the two targeted marketing campaign information, so the credit card activation time is general information, and the information can be directly obtained from the cache.
In the exemplary embodiment, the general information can be acquired from the cache, so that the performance loss is reduced, and the information processing speed of the bank card is increased.
In step S130, the prize information corresponding to the rule determination result is transmitted to the terminal where the user is located, so that the prize information is displayed on the terminal.
In this exemplary embodiment, the prize information is information corresponding to the obtained prize, the prize may be a real prize, such as an earphone, the prize may also be an external virtual prize, such as a voucher that is not available for the user to log in to the application, and the prize may also include an internal virtual prize, such as a voucher that is available for the user to log in to the application.
Correspondingly, the prize information may be text information describing the prize, or may be picture information describing the prize, which is not particularly limited in this exemplary embodiment.
For example, the rule determination result is a first rule determination result, and at this time, the picture of the real object prize, the picture of the external virtual prize, and the picture of the internal virtual prize may be sent to the terminal a where the user is located, so as to be displayed on the terminal where the user is located, for the user to select.
In an optional embodiment, sending the prize information corresponding to the rule determination result to the terminal where the user is located includes: and if the rule judgment result is the first rule judgment result, transmitting prize information corresponding to the first rule judgment result to the terminal where the user is located.
And when the rule judgment result is the first rule judgment result, transmitting prize information to the terminal where the user is located.
For example, the rule determination result is a first rule determination result, and at this time, a picture of a real object prize, a picture of an external virtual prize, and a picture of an internal virtual prize may be sent to the terminal a where the user is located.
In the exemplary embodiment, the prize information can be sent to the user only when the rule judgment result is the first rule judgment result, so that the prize information is sent only when the attribute information of the plurality of bank cards completely meets the corresponding activity condition, and the logic of information processing is improved.
In an optional embodiment, the method further comprises: if the rule judgment result is a second rule judgment result, stopping continuously judging the attribute information of the plurality of bank cards and the corresponding plurality of activity conditions according to the judgment sequence relation, and sending adjustment prompt information corresponding to the activity conditions to the terminal where the user is located.
If the rule judgment result belongs to the second rule judgment result, the judgment of the attribute information of the plurality of bank cards and the corresponding activity conditions is not continued according to the judgment sequence relation, and adjustment prompt information is also sent to the terminal where the user is located to prompt the user which bank card attribute information does not meet the corresponding activity conditions.
For example, there are 3 activity conditions, that is, before the credit card opening time of activity condition 1 is No. 4 months 1, the consumption amount of activity condition 2 is greater than 100 yuan, and the consumption of the credit card must exist every day in activity condition 3, and the judgment is performed according to the rule judgment order of activity condition 1 to activity condition 3, however, the consumption amount in the bank card attribute information corresponding to the credit card held by the user is 80 yuan, which is not more than activity condition 2, and at this time, it is no longer determined whether the bank card attribute information satisfies activity condition 3, and an adjustment prompt message that the consumption amount needs to be increased is sent to the terminal where the user is located.
In the present exemplary embodiment, on the one hand, when the rule determination result is the second rule determination result, subsequent determination is not performed, which reduces performance loss; on the other hand, when the rule judgment result is the second rule judgment result, the adjustment prompt information is sent to the terminal where the user is located, so that the attribute information of the bank card which is not satisfied with the activity condition is determined, the user is facilitated to adjust the attribute information of the bank card according to the information, and the experience degree of the user is improved.
In the method and apparatus provided by the exemplary embodiment of the present disclosure, on one hand, the activity rule is composed of a plurality of activity conditions and a judgment order relationship, which increases the flexibility of adjusting the activity rule; on the other hand, the prize information corresponding to the rule judgment result is sent to the terminal of the user, so that the real-time property of sending the prize information is improved, and the experience degree of the user is improved.
The following describes the information processing method in the embodiment of the present disclosure in detail with reference to an application scenario.
Fig. 4 shows a schematic flow chart of information processing in an application scenario, as shown in fig. 4, where step S410 is started, that is, it is determined which target marketing activities a user can participate in according to bank account information of the user, and target marketing activity information corresponding to the target marketing activities is obtained, step S420 is a process of obtaining the bank account information and activity rules corresponding to the target marketing activity information, that is, a bank name is obtained from the bank account information, a marketing activity that the bank a can participate in is marketing activity 1, at this time, the target marketing activity is activity 1, and at this time, the activity rules corresponding to activity 1 are obtained from the target marketing activity information corresponding to target marketing activity 1.
Specifically, the activity rule may include 6 activity conditions and a judgment order relationship between the 6 activity conditions, where the 6 activity conditions are respectively after the credit card application time of the activity condition 1 is 4 months and 1, the credit card verification time of the activity condition 2 is 4 months and 10 to 4 months, the credit card activation time of the activity condition 3 is 5 months and 1 to 5 months, the credit card consumption amount of the activity condition 4 is greater than 100 yuan, the activity condition 5 has a credit card consumption record every day, and the user of the activity condition 6 purchases a commodity on a specified shopping line using a credit card, and the judgment order relationship is judged according to the judgment order of the activity conditions 1 to 6.
Step S430 is a determination process, that is, a process of determining whether the bank card attribute information satisfies the corresponding activity condition, and step S431 is a process of sending prize information, that is, when the rule determination result is the first rule determination result, sending prize information corresponding to the first rule determination result to the terminal where the user is located, specifically, the prize information may be information of a real object prize, information of a virtual product in an application program that the user logs in, or information of a virtual product in an application program other than the application program that the user logs in.
Step S432 is a process of sending adjustment prompting information, that is, when the rule determination result is the second rule determination result, stopping continuously determining the bank card attribute information and the corresponding activity condition, and sending adjustment prompting information to the terminal where the user is located, where the adjustment prompting information corresponds to the activity condition that the bank card attribute information is not satisfied.
In the application scenario, on one hand, the activity rule is composed of a plurality of activity conditions and a judgment order relationship, so that the flexibility of adjusting the activity rule is increased; on the other hand, the prize information corresponding to the rule judgment result is sent to the terminal of the user, so that the real-time property of sending the prize information is improved, and the experience degree of the user is improved.
Further, in an exemplary embodiment of the present disclosure, an information processing apparatus is also provided. Fig. 5 shows a schematic configuration diagram of an information processing apparatus, and as shown in fig. 5, an information processing apparatus 500 may include: a matching module 510, a determining module 520 and a display module 530. Wherein:
a matching module 510 configured to acquire bank account information of a user and match target marketing campaign information corresponding to the bank account information; a judging module 520, configured to obtain an activity rule corresponding to the target marketing activity information, and judge whether the bank account information meets an activity condition in the activity rule to obtain a rule judgment result; the activity rule comprises a plurality of activity conditions and a judgment order relation among the plurality of activity conditions; and a display module 530 configured to transmit the prize information corresponding to the rule determination result to the terminal where the user is located, so that the prize information is displayed on the terminal.
The details of the information processing apparatus 500 are described in detail in the corresponding information processing method, and therefore are not described herein again.
It should be noted that although several modules or units of the information processing apparatus 500 are mentioned in the above detailed description, such division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
In addition, in an exemplary embodiment of the present disclosure, an electronic device capable of implementing the above method is also provided.
An electronic device 600 according to such an embodiment of the invention is described below with reference to fig. 6. The electronic device 600 shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: the at least one processing unit 610, the at least one memory unit 620, a bus 630 connecting different system components (including the memory unit 620 and the processing unit 610), and a display unit 640.
Wherein the storage unit stores program code that is executable by the processing unit 610 such that the processing unit 610 performs the steps according to various exemplary embodiments of the present invention as described in the above section "exemplary method" of the present specification.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)621 and/or a cache memory unit 622, and may further include a read only memory unit (ROM) 623.
The storage unit 620 may also include a program/usage tool 624 having a set (at least one) of program modules 625, such program modules 625 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, and in some combination, may comprise a representation of a network environment.
The electronic device 600 may also communicate with one or more external devices 670 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. As shown, the network adapter 660 communicates with the other modules of the electronic device 600 over the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
In an exemplary embodiment of the present disclosure, there is also provided a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above-mentioned "exemplary methods" section of the present description, when said program product is run on the terminal device.
Referring to fig. 7, a program product 700 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
Claims (10)
1. An information processing method, characterized in that the method comprises:
acquiring bank account information of a user, and matching target marketing activity information corresponding to the bank account information;
acquiring an activity rule corresponding to the target marketing activity information, and judging whether the bank account information meets an activity condition in the activity rule to obtain a rule judgment result; wherein the activity rule comprises a plurality of activity conditions and a judgment order relationship between the plurality of activity conditions;
and sending prize information corresponding to the rule judgment result to a terminal of the user so as to display the prize information on the terminal.
2. The information processing method according to claim 1, wherein the bank account information includes a bank name;
the matching of the targeted marketing campaign information corresponding to the bank account information comprises:
and acquiring the bank name from the bank account information, and matching the target marketing activity information corresponding to the bank name.
3. The information processing method according to claim 1, wherein the bank account information includes bank card attribute information, and the rule determination result includes a first rule determination result and a second rule determination result;
the judging whether the bank account information meets the activity condition in the activity rule to obtain a rule judgment result includes:
acquiring a plurality of bank card attribute information corresponding to the plurality of activity conditions, and respectively judging the plurality of bank card attribute information and the plurality of activity conditions according to the judgment order relationship;
if the plurality of bank card attribute information all meet the plurality of corresponding activity conditions, determining a rule judgment result as the first rule judgment result;
and if one piece of bank card attribute information does not meet the corresponding activity condition in the plurality of pieces of bank card attribute information, determining a rule judgment result as the second rule judgment result.
4. The information processing method according to claim 3, wherein the transmitting prize information corresponding to the rule determination result to the terminal where the user is located includes:
and if the rule judgment result is the first rule judgment result, transmitting prize information corresponding to the first rule judgment result to the terminal where the user is located.
5. The information processing method according to claim 3, characterized by further comprising:
if the rule judgment result is the second rule judgment result, stopping continuously judging the plurality of bank card attribute information and the plurality of corresponding activity conditions according to the judgment order relationship, and sending adjustment prompt information corresponding to the activity conditions to the terminal where the user is located.
6. The information processing method according to claim 3, wherein the activity rule includes: obtaining a plurality of activity conditions and judgment sequence relations corresponding to the activity conditions in real time; the plurality of activity conditions and the judgment order relationship corresponding to the plurality of activity conditions may be adjusted, and if a general activity condition exists in the plurality of activity conditions, the general activity condition is obtained from a cache, where the general activity condition is the activity condition existing in at least two of the activity rules.
7. The information processing method according to claim 6, wherein the acquiring of the plurality of bank card attribute information corresponding to the plurality of activity conditions includes:
if the universal condition exists in the plurality of activity conditions, acquiring the attribute information of the bank card corresponding to the universal condition from a cache; or
And if the universal information exists in the plurality of bank card attribute information corresponding to the plurality of activity conditions, acquiring the universal information from a cache, wherein the universal information is information corresponding to the activity conditions in at least two pieces of target marketing activity information.
8. An information processing apparatus characterized by comprising:
the matching module is configured to acquire bank account information of a user and match target marketing activity information corresponding to the bank account information;
the judging module is configured to acquire an activity rule corresponding to the target marketing activity information and judge whether the bank account information meets an activity condition in the activity rule so as to obtain a rule judging result; wherein the activity rule comprises a plurality of activity conditions and a judgment order relationship between the plurality of activity conditions;
and the display module is configured to send prize information corresponding to the rule judgment result to a terminal where the user is located so that the prize information is displayed on the terminal.
9. An electronic device, comprising:
a processor;
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the information processing method of any one of claims 1-7 via execution of the executable instructions.
10. A computer-readable storage medium on which a computer program is stored, the computer program, when being executed by a processor, implementing the information processing method of any one of claims 1 to 7.
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| CN114298766A (en) * | 2021-12-31 | 2022-04-08 | 广州零世纪信息科技有限公司 | Lottery dispatching data processing method and device of marketing system and computer equipment |
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