CN113222662A

CN113222662A - Advertisement replacement or addition processing method, system and device

Info

Publication number: CN113222662A
Application number: CN202110503583.XA
Authority: CN
Inventors: 刘川民
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-05-10
Filing date: 2021-05-10
Publication date: 2021-08-06
Also published as: WO2022236842A1

Abstract

The invention discloses a method, a system and a device for processing advertisement replacement or addition, which relate to the field of image processing and comprise the following steps: acquiring first data, wherein the first data is video data or image data; identifying a first region of first advertising content in the first data; judging whether the first advertisement content in the first area meets a replacement condition; if the first advertisement content does not meet the replacement condition, sending the first data to a first data receiver; if the first advertisement content meets the replacement condition, performing the following processing; generating second advertisement content based on the first advertisement content and the characteristic information of a second data receiver; replacing the first advertisement content in the first data with the second advertisement content to obtain the second data; sending the second data to the second data receiver; the invention can improve the effect and benefit of the advertisement.

Description

Advertisement replacement or addition processing method, system and device

Technical Field

The present invention relates to the field of image processing, and in particular, to a method, a system, and an apparatus for processing advertisement replacement or addition.

Background

The advertisement positions are arranged at certain positions on the activity sites or the event sites or on the personnel of the sites, so that the site audiences and the television audiences can be provided with the advertisement positions around the court for an international sports event, such as a world cup football game, and the advertisements at the positions are uniformly presented to different audiences all over the world or in different regions along with the rebroadcasting of the game. However, because the needs of languages, cultures and brands of various countries are different, if the advertisement on one advertisement position is presented to audiences with different backgrounds in the same form of advertisement content, different audiences of the advertisement cannot accurately or well understand the meaning of the advertisement or limit different audiences to receive advertisements with different brands, which causes the effect of the advertisement to be limited and wastes precious advertisement position resources.

Similarly, the location and content of the advertising sponsors and the manner of presentation on the jerseys are relatively fixed for players in a game and are simultaneously distributed to viewers of different advertising needs. These traditional on-site advertisement display approaches, due to the limited advertisement placement, limit the supply capacity of the ad placement provider and the effectiveness of the advertisement across the area and across the audience.

Similarly, for the same program or event, the existing advertisement distribution mode is that each advertisement distributor distributes the advertisement to subordinate advertisement distributors or advertisement audiences according to the same advertisement mode, and the advertisement distribution mode is inflexible, cannot meet the independent delivery requirement of advertisement distribution, and influences the delivery effect of the advertisement.

Disclosure of Invention

In order to solve the above problems and improve the display effect of the advertisement in different environments, the invention provides a method, a system, a device and a medium for processing advertisement replacement or addition.

In order to achieve the above object, the present invention provides a method for replacing or adding an advertisement, wherein the method comprises:

acquiring first data, wherein the first data is video data or image data;

identifying a first advertisement content or a first area of a first advertisement presentation carrier in the first data;

judging whether the first advertisement content or the first advertisement display carrier in the first area meets a replacement condition;

if the first advertisement content or the first advertisement display carrier does not meet the replacement condition, sending the first data to a first data receiver;

if the first advertisement content or the first advertisement display carrier meets the replacement condition, performing the following treatment;

generating second advertisement content based on the first advertisement content and the characteristic information of a second data receiver; or generating second advertisement content based on the characteristic information of the first advertisement display carrier and the second data receiver;

replacing the first advertisement content in the first data with the second advertisement content to obtain the second data; or displaying the second advertisement content on the first advertisement display carrier to obtain the second data;

and sending the second data to the second data receiver.

The principle of the invention is as follows: the method is characterized in that the live broadcast mode of sports events or activities is to collect live video images, transmit the live video images to terminals around the world after corresponding processing, and play the live video images, the same signal source and the same video data are adopted at present, the advertisement effect in the video is reduced due to the difference of languages and cultures in each area, the video is composed of one frame and one frame of images, and the method correspondingly adjusts each frame of image according to the characteristic information of the played data receiver, so that the advertisements in the video played by each data receiver are matched with the characteristic information, therefore, audiences corresponding to the data receivers can receive and understand the meanings of the advertisements to the maximum extent, and the effect and benefit of the advertisements are improved.

The invention can identify and replace the fixed entity advertisement content in the traditional video or picture through images according to the requirements, can increase the flexibility of advertisement distribution, meets the delivery autonomy of different advertisement distributors, and realizes different advertisement effects.

The specific treatment method comprises the following steps: acquiring each frame of original image in a video, identifying the area of the advertisement content in the original image, and further judging whether the advertisement content in the original image needs to be replaced, wherein each frame of image may have a plurality of advertisement contents, such as a plurality of billboards or advertisements on a court, a plurality of advertisement contents on a sportsman's coat and advertisements on the surfaces of various field devices, the method judges whether the advertisement content in the original image needs to be replaced or not according to preset requirements (such as advertiser requirements, rebroadcasting requirements, application requirements and the like), if so, the original image is subjected to advertisement replacement processing, and if not, the advertisement replacement processing is not performed, so that the purpose of processing key or special or preset advertisements according to requirements without processing all advertisements is achieved, the data processing amount is saved, and the image processing speed is improved.

If the original image has the advertisement content needing to be replaced, the following replacement processing is carried out on any first advertisement content needing to be replaced, the purpose is to replace the advertisement content in the original image into the characteristic information of the data receiver which is transmitted or sent by the advertisement content, so that local audiences can more accurately and easily understand and receive the meanings in the advertisement, the advertisement effect is accurately and efficiently improved, and the specific mode is as follows: generating second advertisement content based on the first advertisement content and the characteristic information of a second data receiver; replacing the first advertisement content in the first data with the second advertisement content to obtain the second data; and sending the second data to the second data receiver.

Preferably, in the method, the first data receiver and the second data receiver each include: the advertisement distribution platform and/or the advertisement playing terminal. The advertisement distribution platform is used for distributing advertisements to corresponding subsequent terminal equipment or other platforms, the original data in the method comprises original advertisement content, the original data is processed in parallel by a plurality of lines, and one processing line is the terminal equipment corresponding to the advertisement audience, wherein the original data can be directly sent to the advertisement content without being replaced, and the advertisement content can be watched; one of the processing lines is original data and can also be sent to an advertisement distribution platform, and then the advertisement distribution platform distributes the original data to a subsequent terminal or other platforms; when the advertisement content needs to be replaced, the data needs to be sent to the advertisement content replacement platform to perform the advertisement content replacement operation, new data is obtained after the advertisement content is replaced, the new data can be sent to the terminal corresponding to the advertisement audience, the new data can also be sent to the advertisement distribution platform, and the advertisement distribution platform processes the new data.

Preferably, the characteristic information of the advertisement distribution platform in the method includes one or more of the following information: the system comprises the following steps that the advertisement distribution platform comprises language type information of advertisement delivery of the advertisement distribution platform, geographic position information of the advertisement distribution platform, advertisement version information and identity characteristic information of a subordinate advertisement distribution platform or an advertisement audience; obtaining the second advertisement content matched with the first advertisement content or the first advertisement display carrier from a database based on the identity characteristic information of the advertisement distribution platform; and obtaining the second advertisement content matched with the first advertisement content from a database based on the identity characteristic information of the advertisement distribution platform. When the second data receiver is the advertisement distribution platform, the advertisement replacement platform needs to replace the first advertisement content with the second advertisement content and sends the second advertisement content to the advertisement distribution platform, at the moment, the advertisement replacement platform firstly obtains the identity characteristic information of the advertisement distribution platform, then obtains the second advertisement content matched with the first advertisement content from the database based on the identity characteristic information of the advertisement distribution platform, then completes the subsequent advertisement content replacement operation, sends the data after the advertisement content replacement to the advertisement distribution platform, and then the advertisement distribution platform completes the subsequent advertisement distribution operation.

Preferably, the feature information of the advertisement playing terminal in the method includes one or more of the following information: geographic position information of the advertisement playing terminal user, age information of the advertisement playing terminal user, gender information of the advertisement playing terminal user and label information of the advertisement playing terminal user; and obtaining the second advertisement content matched with the first advertisement content or the first advertisement display carrier from a database based on the characteristic information of the advertisement playing terminal. When the feature information of the advertisement playing terminal is different, different second advertisement contents need to be matched to meet the user requirements corresponding to different advertisement playing terminals, and the advertisement playing effect can be further improved.

Preferably, in the method, the replacing the first advertisement content in the first data with the second advertisement content to obtain the second data includes:

identifying the characteristic point coordinates of the first area, and obtaining a filled area or an covered area or a projected area based on the characteristic point coordinates of the first area;

calculating a projection deformation rate of the first advertisement content based on the feature point coordinates or the boundary information of the first region;

filling the second advertisement content into the filled area by referring to the projection deformation rate to obtain the second data; or overlaying the second advertisement content to the overlaid area with reference to the projected deformation ratio to obtain the second data; or projecting the second advertisement content to the projected area with reference to the projection deformation ratio to obtain the second data.

The characteristic point coordinates are coordinates of the characteristics in the first area, the characteristics in the first area are identified through a corresponding identification model, and after the characteristics are identified, corresponding coordinates are obtained through position information of the characteristics in an original image, so that the characteristic point coordinates are obtained; the position, size and shape of the first area can be further obtained through the characteristic point coordinates, and then the filled area corresponding to the first area is obtained.

The method can use a pre-trained advertisement recognition model to recognize the advertisement content, such as recognizing the characteristics of the advertisement content, further obtain the coordinates of the characteristic points of the advertisement content, and judge the specific position of the advertisement content through the recognized coordinates of the characteristic points. Further, the feature points can be artificially added into the advertisement content or a frame and the like to simplify the learning training and the recognition speed.

Wherein the method obtains the second data by filling the second advertisement content into the filled region with reference to the projection deformation ratio; or overlaying the second advertisement content to the overlaid area with reference to the projected deformation ratio to obtain the second data; or projecting the second advertisement content to the projected area with reference to the projection deformation ratio to obtain the second data; the position, size and shape matching of the second advertisement content and the first advertisement content can be guaranteed, the reality degree of the second advertisement content after being embedded into the first data is guaranteed, and the reality degree and effect of the advertisement when the second data is played in the first terminal are further guaranteed.

Preferably, the method further comprises: aiming at any one first advertisement content meeting the replacement condition, the following processing is carried out:

acquiring standard content of the first advertisement content corresponding to the T moment;

obtaining real-time content of the first advertisement content corresponding to the T moment;

comparing the standard content with the real-time content, and if the standard content is different from the real-time content, judging that an obstacle exists in the real-time content;

obtaining first position information of the obstacle in the first area based on a comparison result of the standard content and the real-time content, and extracting obstacle content from the first area;

adding the extracted obstacle content to the second data based on the first position information.

In order to guarantee the real effect and the reduction effect of the image, the method can extract the obstacles which are shielded from the original advertisement content in the original image when the advertisement content in the original image is replaced, and then the corresponding obstacles are put into a new image according to the positions of the obstacles in the original image after the advertisement content is replaced, so that the aim of really reducing the on-site image or video effect is fulfilled, and the reality sense and the reduction sense of the video are improved. If the body of the athlete shields the billboard at a certain moment and only part of the advertisement content can be seen, the processing method of the invention is that the stored standard advertisement content at the corresponding moment is extracted, then the standard advertisement content is compared with the real-time advertisement content at the corresponding moment, the information of the position, the shape and the like of the obstacle shielding the advertisement can be obtained through the comparison result, then the obstacle is extracted, after the advertisement content is replaced, the obstacle is put back into the replaced image, so that the position of the obstacle in the image is unchanged, the obstacle forms the same shielding effect on the new advertisement content, and a user at a terminal can view the replaced advertisement content and the obstacle at the same time, thereby really restoring the field effect. Considering the difference between the image resolution and the shooting effect, the content comparison can set different difference threshold values to improve the comparison speed and eliminate the interference.

The method also comprises the following steps of aiming at any one first advertisement content meeting the replacement condition:

obtaining first position information of the obstacle in the first area based on a comparison result of the standard content and the real-time content, and obtaining a non-obstacle area in the first area based on the first position information;

displaying all or part of the second advertisement content in the non-obstacle area to obtain the second data.

The method can identify the obstacle in the first advertisement content, obtain the obstacle area and the non-obstacle area in the first area based on the identified obstacle, and then display the second advertisement content in the non-obstacle area in whole or in part, namely display the advertisement content in the non-obstacle area according to the requirement, so that the display effect of the advertisement is guaranteed.

Preferably, in the method, the generating of the second advertisement content based on the first advertisement content and the characteristic information of the second data receiver includes:

based on the characteristic information of the advertisement playing terminal, acquiring user information corresponding to the advertisement playing terminal, wherein the user information comprises one or more of the following information: the method comprises the following steps that language type information used by a user, name information of a country where the user is located, specific region information of the country where the user is located, cultural customs information of the region where the user is located, average age information of the user and gender information of the user are obtained;

extracting first image content and first audio content in the first advertisement content;

converting the first image content and the first audio content into second image content and second audio content matched with the corresponding user information of the advertisement playing terminal;

obtaining the second advertising content based on the second image content and the second audio content.

Wherein, the method also comprises the following steps:

identifying a plurality of preset areas of a plurality of advertisement contents in the first data;

judging whether the advertisement content in the preset area is shielded by a shielding object or not, and obtaining a preferred area which is not shielded by the shielding object;

and based on the advertisement putting demand, putting preset advertisement content in the preferred area.

Namely, the method can identify a plurality of areas where the advertisement content in the first data is located, some areas are shielded by the shielding object and have low advertisement value and benefit, and the areas which are not partially shielded by the shielding object are the preferred areas where the advertisements are not put, wherein the preferred areas are the most effective advertisement display areas. The optimal region is reasonably utilized to have actual value, the advertisement content can be released in the optimal region according to the advertisement release requirements, such as release time, release priority, release content and the like, and the target advertisement can be dynamically kept in the non-blocked region, namely the optimal region, or the picture is properly moved synchronously to keep the scene reality according to the requirements.

The invention also provides an advertisement projection method, which comprises the following steps:

acquiring third data, wherein the third data is video data or image data;

identifying a second region of third advertising content in the third data;

determining whether the third advertisement content in the second area satisfies a replacement condition,

if the third advertisement content does not meet the replacement condition, sending the third data to a first data receiver;

if the third advertisement content meets the replacement condition, performing the following processing;

generating fourth advertisement content based on the third advertisement content and the characteristic information of a second data receiver;

identifying a projected area of the fourth advertising content in the third data;

projecting the fourth advertisement content in the projection area to obtain fourth data;

and sending the fourth data to the second data receiver.

The new advertisement content can be projected to other areas in the image by the advertisement projection method, the advertisement content is not replaced or covered or filled, namely, a new advertisement meeting the watching requirement of a second data receiver is provided, the original advertisement content is also reserved, and the specific preset advertisement projection area can be selected according to the actual requirement, such as selecting some fixed areas or some variable areas, or areas with small influence on video content, and the like. This enables the user to view the original advertisement and the replaced advertisement simultaneously.

The invention also provides a system for processing advertisement replacement or addition, which comprises:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring first data which is video data or image data;

the identification unit is used for identifying a first advertisement content in the first data or a first area of a first advertisement display carrier in the first data;

a judging unit, configured to judge whether the first advertisement content or the first advertisement display carrier in the first area satisfies a replacement condition;

the sending unit is used for sending the first data to a first data receiver if the first advertisement content or the first advertisement display carrier does not meet the replacement condition;

the processing unit is used for performing the following processing if the first advertisement content or the first advertisement display carrier meets the replacement condition;

and sending the second data to the second data receiver.

The invention also provides an advertisement processing device, which comprises a memory, a processor and a computer program stored in the memory and capable of running on the processor, wherein the processor realizes the steps of the advertisement replacement or addition processing method when executing the computer program.

The present invention also provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of the method of processing for advertisement replacement or addition.

One or more technical schemes provided by the invention at least have the following technical effects or advantages:

the invention correspondingly adjusts each frame of image according to the terminal geographical address information played by the image, so that the advertisement in the video played by each terminal is matched with the characteristic information of the second data receiver, therefore, audiences corresponding to the second data receiver can receive and understand the meaning of the advertisement to the maximum extent, and the effect and benefit of the advertisement are improved.

According to the invention, the second advertisement content is filled into the filled area by referring to the projection deformation rate of the first advertisement content to obtain a new image, so that the position, size and shape matching of the second advertisement content and the first advertisement content can be ensured, the authenticity of the second advertisement content after being embedded into the original image is ensured, and further the authenticity and effect of the advertisement when the video is played in the corresponding terminal are ensured.

The method extracts the obstacles which are shielded from the original advertisement content in the original image when the advertisement content in the original image is replaced, and then puts the corresponding obstacles into the new image according to the positions of the obstacles in the original image after the advertisement content is replaced, so that the method can truly restore the on-site image or video effect and improve the reality and restoration of the video.

Drawings

The accompanying drawings, which are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention;

FIG. 1 is a flowchart illustrating a method for replacing or adding advertisements according to a first embodiment of the present invention;

FIG. 2 is a schematic diagram of the present invention in a practical application;

FIG. 3 is a diagram illustrating an original image collected during live broadcast of a live event;

FIG. 4 is a schematic diagram of vertex coordinates of first advertisement content;

FIG. 5 is a characteristic diagram of first advertising content;

FIG. 6 is a schematic diagram of the filled area of the original drawing;

FIG. 7 shows a new image after processing by the present method;

FIG. 8 is a flow chart diagram of an advertisement projection method;

FIG. 9 is a schematic diagram of the components of a processing system for advertisement replacement or addition.

Detailed Description

In order that the above objects, features and advantages of the present invention can be more clearly understood, a more particular description of the invention will be rendered by reference to the appended drawings. It should be noted that the embodiments of the present invention and features of the embodiments may be combined with each other without conflicting with each other.

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, however, the present invention may be practiced in other ways than those specifically described and thus the scope of the present invention is not limited by the specific embodiments disclosed below.

It should be understood that "system", "device", "unit" and/or "module" as used herein is a method for distinguishing different components, elements, parts, portions or assemblies at different levels. However, other words may be substituted by other expressions if they accomplish the same purpose.

As used in this specification and the appended claims, the terms "a," "an," "the," and/or "the" are not intended to be inclusive in the singular, but rather are intended to be inclusive in the plural, unless the context clearly dictates otherwise. In general, the terms "comprises" and "comprising" merely indicate that steps and elements are included which are explicitly identified, that the steps and elements do not form an exclusive list, and that a method or apparatus may include other steps or elements.

The present description uses flowcharts to illustrate operations performed by a system according to embodiments of the present description. It should be understood that the preceding or following operations are not necessarily performed in the exact order in which they are performed. Rather, the various steps may be processed in reverse order or simultaneously. Meanwhile, other operations may be added to the processes, or a certain step or several steps of operations may be removed from the processes.

Example one

Referring to fig. 1, fig. 1 is a schematic flow chart of a processing method for replacing or adding an advertisement according to a first embodiment of the present invention, where the first embodiment of the present invention provides a processing method for replacing or adding an advertisement, the method including:

acquiring first data, wherein the first data is video data or image data;

and sending the second data to the second data receiver.

In a first embodiment of the present invention, the first data receiver and the second data receiver each include: the advertisement distribution platform and/or the advertisement playing terminal. The advertisement playing terminal can be a computer, a television, a mobile phone, an intelligent watch, an intelligent bracelet, an intelligent game machine, a tablet computer, a mobile computer and the like. The advertisement distribution platform can be any platform with advertisement processing and distribution functions, and the specific implementation mode of the advertisement distribution platform is not limited in the invention.

The first advertisement display carrier in the embodiment of the present invention may be an advertisement frame, an advertisement stand, and the like, and the first advertisement display carrier is used for displaying or playing or displaying an advertisement.

In the first embodiment of the present invention, the feature information of the advertisement distribution platform is identity feature information of the advertisement distribution platform; and obtaining the second advertisement content matched with the first advertisement content from a database based on the identity characteristic information of the advertisement distribution platform. The identity characteristic information of the advertisement distribution platform can be a characteristic code, or an identity code, or a code or a number of the advertisement distribution platform, and the like, namely the identity information of the advertisement distribution platform can be determined.

Traditional live advertising limits the supply capacity of the ad slot provider and the effectiveness of the cross-regional and cross-audience display of advertisements due to limited ad slots. If the traditional advertisement positions are presented in different contents and brands according to different rebroadcasting areas, languages and audiences according to the mode in the embodiment, the display effect of the advertisement positions is effectively improved, and more flexible and more advertisement position supply is provided for advertisement providers. Because the advertisements are mostly displayed or occur on the spot, shot by multiple points or dynamic positions, the angle and distance of the advertisement presentation can be changed dynamically, when the advertisement space is identified by adopting the image identification technology and the position in each frame is determined, the position is identified by utilizing a pre-established model to replace the advertisement, then a new advertisement is replaced or superposed on the dynamic original advertisement space, even for the advertisement space with the angle and the speed changed in the motion, different advertisement contents can be fitted and covered on the traditional advertisement space video, different advertisement contents are presented to different audiences, and the visual effect similar to the traditional fixed advertisement is achieved.

Different advertising content can also be directly projected to the corresponding advertising presentation location without regard to fitted fidelity. The advertisement replacement, superposition and projection can be finished by real-time editing, and the video can also be finished by independent editing afterwards.

In the embodiment, by using the image recognition technology, people and objects sheltered before each frame of advertisement can be overlaid on the new advertisement content, and the visual effect similar to that of only replacing the original advertisement content is realized.

With the improvement of image recognition technology and computer processing capability, the mode not only can carry out the processing on the subsequent video, but also can complete synchronous video processing with low delay.

Through the embodiment, the advertisement position supplier can deliver the advertisements of the same event or scene through video editing according to different advertisement delivery requirements.

In the first embodiment of the invention, specific advertisement content or positioning in a fixed area can be ignored, and variable preset advertisement content is directly and virtually superposed on a suitable advertisement position on a video according to a release demand, wherein the suitable advertisement position comprises a traditional field advertisement display area and other suitable areas. For realism, advertisements can still be placed as a background without obscuring characters or important images.

The advertisement content replacement process of the present invention will be described in detail below with reference to the accompanying drawings:

FIG. 3 is an original drawing acquired by live broadcast of a live event, and FIG. 1 is an original drawing; fig. 3 includes the first advertisement content 2 and the obstacle 3, and the vertex coordinates of the first advertisement content 2, including 4 vertices ABCD, are identified through image recognition, as shown in fig. 4; or identify an advertisement by advertisement feature 5 and then identify a first advertisement boundary by advertisement boundary features 4 and 6, including advertisement feature 5 and advertisement boundary features 4 and 6 in fig. 5, as shown in fig. 5; the filled position is obtained based on the vertex coordinates or the filled position 7 is obtained through the advertisement boundary feature 5, as shown in fig. 6, fig. 7 is a new image processed by the method, where 8 is the second advertisement content and 9 is the new image.

All videos are composed of time-series picture frames, and how to implement advertisement replacement by modifying frame images is described below, and similar methods are feasible as long as the replacement speed and effect are satisfied, and the embodiments of the present invention are not particularly limited.

The four vertices of the original advertisement a \ B \ C \ D are identified through fig. 4, for example, image tags using special codes are identified, and these tags are attached to the positioning vertices in advance, or the filled area of the original advertisement is determined according to the boundary characteristics of the known original advertisement in fig. 5 (the original advertisement can be identified and determined through the characteristics 5 in fig. 5).

And simultaneously, determining the projection deformation rate of the advertisement space according to L1/L2 and L3/L4, wherein L1 is the left width of the rectangular area where the original advertisement is located, L2 is the right amount of the rectangular area where the original advertisement is located, L3 is the upper side length of the rectangular area where the original advertisement is located, and L4 is the lower side length of the rectangular area where the original advertisement is located, the plane deformation rate can be calculated according to any ratio of L1/L2 or L3/L4, and if 3D deformation is considered, the two ratios are considered.

The advertisement to be used for replacement is simulated in the size of the filled area with reference to the calculated deformation ratio, and is superimposed into the original frame.

When the original advertisement is blocked by the obstacle, the obstacle in this embodiment may be a human body, a device, or another object, and the embodiment of the present invention is not specifically limited, and the human body in the region where the advertisement content is located is identified through the image, and the human body part in the frame where the original advertisement space (where the original advertisement space has been identified) is superimposed on the frame where the advertisement content is replaced, so that the advertisement replacement effect can be achieved.

In the process of advertisement identification, obstacle identification or advertisement position identification, a specially coded image label can be added at 4 corners of the area where the advertisement is located, so that the identification speed of the frame can be simplified. Even if the non-labeled 4 corners are identified, the method can be predicted, a learning process is not needed in the identification, and the method can be completed quickly.

In the embodiment of the invention, for the advertisement identification on sportsman clothes or carriers, the properties are similar, and the difference lies in that the clothes or carriers do not necessarily appear in a single plane, but can still be divided into a plurality of small planes, each small plane is independent advertisement content, the advertisement content is replaced by respectively adopting the same processing mode in the invention, the principles of identification and simulation are not influenced, and only the calculation amount is increased.

Referring to fig. 2, fig. 2 is a schematic view of the present invention in a practical application process;

wherein, the original image includes corresponding advertisement content, when advertisement audiences can directly watch the original image without replacing advertisements, can be directly sent to corresponding advertisement audiences through a line, or can be sent to an advertisement distribution platform firstly, then the advertisement content is sent to the subsequent advertisement audiences through the advertisement distribution platform, as shown in the line two, when the original advertisement content needs to be replaced, the advertisement content can be replaced in the advertisement replacement platform, then sent to the corresponding advertisement distributor through a third line or sent to the corresponding advertisement audience through a fourth line, the original advertisement can be distributed to the advertisement replacing platform through the advertisement distributor, and then the advertisement replacing operation is completed and then the advertisement is sent to the corresponding advertisement audience through the line five and the line six respectively.

In a first embodiment of the present invention, an advertisement content replacement method of the method includes:

In the embodiment of the present invention, when there is a need for an obstacle before the advertisement content, the method further includes: the following processing is carried out for any first advertisement content needing to be replaced:

acquiring standard content of first advertisement content corresponding to the T moment;

obtaining real-time content of first advertisement content corresponding to the T moment;

obtaining position information of the obstacle in the original image based on the comparison result of the standard content and the real-time content, and extracting obstacle content from the original image;

and adding the extracted obstacle content to the new image based on the position information of the obstacle in the original image.

acquiring standard content of the first advertisement content corresponding to the T moment, such as an image without an obstacle;

obtaining real-time content of the first advertisement content corresponding to the T moment, wherein the real-time content is an image of an athlete with an obstacle;

comparing the standard content with the real-time content, and if the standard content is different from the real-time content, judging that an obstacle exists in the real-time content, namely judging that an athlete with the obstacle exists;

obtaining first position information of the obstacle in the first area based on the comparison result of the standard content and the real-time content, and the position of the athlete in the image, and obtaining non-obstacle areas in the first area, namely the areas which are not occluded by the body of the athlete based on the first position information;

In the embodiment of the present invention, the feature information of the advertisement playing terminal includes one or more of the following information: geographic position information of the advertisement playing terminal user, age information of the advertisement playing terminal user, gender information of the advertisement playing terminal user and label information of the advertisement playing terminal user; and obtaining the second advertisement content matched with the first advertisement content from a database based on the characteristic information of the advertisement playing terminal.

In this embodiment of the present invention, the generating of the second advertisement content based on the first advertisement content and the feature information of the second data recipient includes:

The method comprises the steps of acquiring user information corresponding to an advertisement playing terminal based on characteristic information of the advertisement playing terminal, and generating corresponding second advertisement content in a matching mode through specific user information, wherein the user information comprises one or more of the following information: the method comprises the following steps that language type information used by a user, name information of a country where the user is located, specific region information of the country where the user is located, cultural customs information of the region where the user is located, and gender information of the user is obtained according to average age information of the user; the languages in different advertisements of different language types need to be correspondingly replaced; due to different national culture, religion, language and other information, corresponding advertisement content needs to be replaced according to the name of the country; some countries such as China have wider territories, and can use a plurality of languages in China, and when advertisement contents are replaced, the languages can be replaced into corresponding local languages according to specific regional information; if the user is in a special cultural customs, and if some original advertisement contents conflict with the cultural customs, the advertisement contents can be replaced by advertisement contents matched with the cultural customs or easily accepted; the understanding of the advertisement is different for different age groups, and the advertisement content can be played in a cartoon mode if being played in a children channel.

In the embodiment of the present invention, the method further includes:

If 5 advertisement contents are contained in the first data, each advertisement content corresponds to a preset area, namely area 1 to area 5, wherein area 1 and area 2 are blocked by people, the advertisement value and benefit are low, at the moment, an advertisement can be placed on area 3 or area 4 or area 5 according to the advertisement placement requirement, if an advertiser requires, the specific placement time and position can be flexibly adjusted according to the actual requirement, so that the unblocked area can fully exert the advertisement value, and the advertisement display effect is improved.

Example two

Referring to fig. 8, fig. 8 is a schematic flow chart of an advertisement projection method, a second embodiment of the present invention provides an advertisement projection method, including:

acquiring third data, wherein the third data is video data or image data;

identifying a second region of third advertising content in the third data;

and sending the fourth data to the second data receiver.

The advertisement projection method can project new advertisement content to other areas in the image instead of replacing, covering or filling the advertisement content, and the specific preset advertisement projection area can be selected according to actual needs, such as selecting some fixed areas or some variable areas, or areas with less influence on video content, and the like.

When the advertisement is projected, the obstacle is also reserved when the corresponding obstacle exists, so that the advertisement is projected to serve as the background of the obstacle.

EXAMPLE III

Referring to fig. 9, fig. 9 is a schematic composition diagram of a processing system for replacing or adding an advertisement, a third embodiment of the present invention provides a processing system for replacing or adding an advertisement, the system includes:

and sending the second data to the second data receiver.

Example four

The fourth embodiment of the present invention provides a processing apparatus for advertisement replacement or addition, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the processing method for advertisement replacement or addition when executing the computer program.

The processor may be a Central Processing Unit (CPU), or other general-purpose processor, a digital signal processor (digital signal processor), an Application Specific Integrated Circuit (Application Specific Integrated Circuit), an off-the-shelf programmable gate array (field programmable gate array) or other programmable logic device, a discrete gate or transistor logic device, a discrete hardware component, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.

The memory may be used to store the computer programs and/or modules, and the processor may implement various functions of the advertisement processing device in the invention by operating or executing data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function (such as a sound playing function, an image playing function, etc.), and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a smart memory card, a secure digital card, a flash memory card, at least one magnetic disk storage device, a flash memory device, or other volatile solid state storage device.

EXAMPLE five

An embodiment of the present invention provides a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the steps of the processing method for replacing or adding an advertisement are implemented.

The processing means for advertisement replacement or addition, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method of implementing the embodiments of the present invention may also be stored in a computer readable storage medium through a computer program, and when the computer program is executed by a processor, the computer program may implement the steps of the above-described method embodiments. Wherein the computer program comprises computer program code, an object code form, an executable file or some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying said computer program code, a recording medium, a usb-disk, a removable hard disk, a magnetic disk, an optical disk, a computer memory, a read-only memory, a random access memory, a point carrier signal, a telecommunications signal, a software distribution medium, etc. It should be noted that the computer readable medium may contain content that is appropriately increased or decreased as required by legislation and patent practice in the jurisdiction.

While the invention has been described with respect to the basic concepts, it will be apparent to those skilled in the art that the foregoing detailed disclosure is only by way of example and not intended to limit the invention. Various modifications, improvements and adaptations to the present description may occur to those skilled in the art, although not explicitly described herein. Such modifications, improvements and adaptations are proposed in the present specification and thus fall within the spirit and scope of the exemplary embodiments of the present specification.

Also, the description uses specific words to describe embodiments of the description. Reference throughout this specification to "one embodiment," "an embodiment," and/or "some embodiments" means that a particular feature, structure, or characteristic described in connection with at least one embodiment of the specification is included. Therefore, it is emphasized and should be appreciated that two or more references to "an embodiment" or "one embodiment" or "an alternative embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, some features, structures, or characteristics of one or more embodiments of the specification may be combined as appropriate.

Moreover, those skilled in the art will appreciate that aspects of the present description may be illustrated and described in terms of several patentable species or situations, including any new and useful combination of processes, machines, manufacture, or materials, or any new and useful improvement thereof. Accordingly, aspects of this description may be performed entirely by hardware, entirely by software (including firmware, resident software, micro-code, etc.), or by a combination of hardware and software. The above hardware or software may be referred to as "data block," module, "" engine, "" unit, "" component, "or" system. Furthermore, aspects of the present description may be represented as a computer product, including computer readable program code, embodied in one or more computer readable media.

The computer storage medium may comprise a propagated data signal with the computer program code embodied therewith, for example, on baseband or as part of a carrier wave. The propagated signal may take any of a variety of forms, including electromagnetic, optical, etc., or any suitable combination. A computer storage medium may be any computer-readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code located on a computer storage medium may be propagated over any suitable medium, including radio, cable, fiber optic cable, RF, or the like, or any combination of the preceding.

Computer program code required for the operation of various portions of this specification may be written in any one or more programming languages, including an object oriented programming language such as Java, Scala, Smalltalk, Eiffel, JADE, Emerald, C + +, C #, VB.NET, Python, and the like, a conventional programming language such as C, Visual Basic, Fortran 2003, Perl, COBOL 2002, PHP, ABAP, a dynamic programming language such as Python, Ruby, and Groovy, or other programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any network format, such as a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet), or in a cloud computing environment, or as a service, such as a software as a service (SaaS).

Additionally, the order in which the elements and sequences of the process are recited in the specification, the use of alphanumeric characters, or other designations, is not intended to limit the order in which the processes and methods of the specification occur, unless otherwise specified in the claims. While various presently contemplated embodiments of the invention have been discussed in the foregoing disclosure by way of example, it is to be understood that such detail is solely for that purpose and that the appended claims are not limited to the disclosed embodiments, but, on the contrary, are intended to cover all modifications and equivalent arrangements that are within the spirit and scope of the embodiments herein. For example, although the system components described above may be implemented by hardware devices, they may also be implemented by software-only solutions, such as installing the described system on an existing server or mobile device.

Similarly, it should be noted that in the preceding description of embodiments of the present specification, various features are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure aiding in the understanding of one or more of the embodiments. This method of disclosure, however, is not intended to imply that more features than are expressly recited in a claim. Indeed, the embodiments may be characterized as having less than all of the features of a single embodiment disclosed above.

For each patent, patent application publication, and other material, such as articles, books, specifications, publications, documents, etc., cited in this specification, the entire contents of each are hereby incorporated by reference into this specification. Except where the application history document does not conform to or conflict with the contents of the present specification, it is to be understood that the application history document, as used herein in the present specification or appended claims, is intended to define the broadest scope of the present specification (whether presently or later in the specification) rather than the broadest scope of the present specification. It is to be understood that the descriptions, definitions and/or uses of terms in the accompanying materials of this specification shall control if they are inconsistent or contrary to the descriptions and/or uses of terms in this specification.

Finally, it should be understood that the embodiments described herein are merely illustrative of the principles of the embodiments of the present disclosure. Other variations are also possible within the scope of the present description. Thus, by way of example, and not limitation, alternative configurations of the embodiments of the specification can be considered consistent with the teachings of the specification. Accordingly, the embodiments of the present description are not limited to only those embodiments explicitly described and depicted herein.

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims

1. A method for replacing or adding an advertisement, the method comprising:

acquiring first data, wherein the first data is video data or image data;

and sending the second data to the second data receiver.

2. The method of claim 1, wherein the first data receiver and the second data receiver each comprise: the advertisement distribution platform and/or the advertisement playing terminal.

3. The advertisement replacement or addition processing method according to claim 2, wherein the characteristic information of the advertisement distribution platform includes one or more of the following information: the system comprises the following steps that the advertisement distribution platform comprises language type information of advertisement delivery of the advertisement distribution platform, geographic position information of the advertisement distribution platform, advertisement version information and identity characteristic information of a subordinate advertisement distribution platform or an advertisement audience; and obtaining the second advertisement content matched with the first advertisement content or the first advertisement display carrier from a database based on the identity characteristic information of the advertisement distribution platform.

4. The method as claimed in claim 2, wherein the characteristic information of the advertisement playing terminal includes one or more of the following information: geographic position information of the advertisement playing terminal user, age information of the advertisement playing terminal user, gender information of the advertisement playing terminal user and label information of the advertisement playing terminal user; and obtaining the second advertisement content matched with the first advertisement content or the first advertisement display carrier from a database based on the characteristic information of the advertisement playing terminal.

5. The method for replacing or adding advertisements according to claim 1, wherein the replacing the first advertisement content in the first data with the second advertisement content to obtain the second data comprises: or displaying the second advertisement content on the first advertisement presentation carrier to obtain the second data comprises:

6. The method of advertisement replacement or addition processing according to claim 1, further comprising: aiming at any one first advertisement content meeting the replacement condition, the following processing is carried out:

adding the extracted obstacle content to the second data based on the first position information;

or;

7. The method of claim 4, wherein the generating a second advertisement content based on the first advertisement content and the feature information of a second data receiver comprises:

8. The method of advertisement replacement or addition processing according to claim 1, further comprising:

9. A system for processing advertisement replacement or addition, the system comprising:

and sending the second data to the second data receiver.

10. An advertisement processing apparatus comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the processing method of advertisement replacement or addition according to any one of claims 1 to 8 when executing the computer program.