CN103747298B - Method and device for replacing video advertisement program of television - Google Patents
Method and device for replacing video advertisement program of television Download PDFInfo
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- CN103747298B CN103747298B CN201410012761.9A CN201410012761A CN103747298B CN 103747298 B CN103747298 B CN 103747298B CN 201410012761 A CN201410012761 A CN 201410012761A CN 103747298 B CN103747298 B CN 103747298B
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Abstract
The invention provides a method for replacing a video advertisement program of a television. The method is used for a client to replace a first target video advertisement program with a preset second target video advertisement program when video playing equipment of a user plays the first target video advertisement program. The method comprises the following steps of 1, judging whether a video program played currently by the video playing equipment is the first target video advertisement program, and executing step 2 if so; 2, switching the original program signal of the video playing equipment into a program signal of the second target video advertisement program so as to replace the video program played currently by the video playing equipment with the second target video advertisement program. Correspondingly, the invention also provides a device for replacing a video advertisement program of a television. By the method and the device, the first target video advertisement program played by the video playing equipment is replaced with the preset second target video advertisement program, and different second target video advertisement programs can be released to different users according to user characteristic information.
Description
Technical field
The present invention relates to video program play field, more particularly, to a kind of television video advertising programme replacement method and one kind
Television video advertising programme alternative.
Background technology
At present, the operator in radio, TV and film industries break for commercialsy when, by the TV being received typically in broadcasting and TV machine room
Advertisement in program replaces with advertisement to be intercutted, and passes through CHINA RFTCOM Co Ltd afterwards and plays to user.
In existing method, operator can only unify to replace the advertisement in station synchronization, method list in broadcasting and TV machine room
One, and each user watches is identical ad content.
Development with CHINA RFTCOM Co Ltd and the development of interactive television system, it is desirable to provide a kind of new method is with being capable of pin
Audience attributes to user, send different advertisements to different users.
Content of the invention
In view of this, it is an object of the invention to provide a kind of television video advertising programme replacement method and a kind of TV regard
Frequency advertising programme alternative, with can video playback apparatus play first object video ads program when, by first object
Video ads program replaces with default second target video advertising programme.
For achieving the above object, the present invention provides a kind of television video advertising programme replacement method, for working as user video
When first object video ads program play by playback equipment, by client, described first object video ads program is replaced with
Default second target video advertising programme, described video frequency program is thrown in replacement method and is included：
S1, judge whether the currently playing video frequency program of video playback apparatus is described first object video ads program,
If so, then execute S2；
S2, the former programme signal of video playback apparatus is switched to the programme signal of the second target video advertisement, will regard
The currently playing video frequency program of frequency playback equipment replaces with described second target video advertising programme.
Preferably, it is previously stored with the characteristic information of described first object video ads program, described S1 bag in client
Include：
Obtain the characteristic information of the currently playing video frequency program of video playback apparatus using client, and judge in client
Whether there is the feature with currently playing video frequency program in the characteristic information of first object video ads program prestoring
The characteristic information of information matches, if existing, judges the currently playing video frequency program of video playback apparatus for described first object
Video ads program；
Or, it is previously stored with the characteristic information of described first object video ads program in server, described S1 includes：
Server synchronously receives the programme signal of video playback apparatus by television network broadcast, or, by receiving visitor
The currently playing video program data of video playback apparatus that family end sends, the video currently playing to obtain video playback apparatus
The characteristic information of program, and judge whether deposit in the characteristic information of first object video ads program prestoring in server
The characteristic information mating in the characteristic information of the video frequency program currently playing with video playback apparatus, if existing, judges video
The currently playing video frequency program of playback equipment is described first object video ads program.
Preferably, described second target video advertising programme prestores in the server, and described S2 includes：
Server sends to client and replaces instruction and described second target video advertising programme, and described client receives institute
State replacement instruction and the second target video advertising programme, and indicated the former programme signal of video playback apparatus according to described replacement
Switch to the signal of the second target video advertising programme, video frequency program currently playing for video playback apparatus is replaced with described
The second target video advertising programme that server sends to described client.
Preferably, it is previously stored with user's characteristic information in described server, by described server according to institute in described S2
State user's characteristic information to send described second target video advertising programme to described client by preset algorithm.
Preferably, also include before described S2：Obtain the synchronization time difference between described server and described client；Institute
State in S2 and the former programme signal of video playback apparatus is switched to by the second target video advertising programme according to described synchronization time difference
Signal.
Preferably, described second target video advertising programme is stored in advance in described client, and described S2 includes：
The former programme signal of video playback apparatus is switched to the programme signal of the second target video by described client, will
The currently playing video frequency program of video playback apparatus replaces with the second target video advertisement section prestoring in described client
Mesh.
Preferably, also include after described S2：
S3, when the end of playing of described second target video advertising programme, using client by video playback apparatus
Programme signal switches back into former programme signal.
Correspondingly, the present invention also provides a kind of television video advertising programme alternative, including server and client side, uses
When user video playback equipment broadcasting first object video ads program, will be wide for described first object video by client
Accuse program and replace with default second target video advertising programme, described server or described client can interpolate that video playback
Whether the currently playing video frequency program of equipment is described first object video ads program, and described client includes replacing list
Unit, when the currently playing video frequency program of video playback apparatus is described first object video ads program, described replacement unit
The former programme signal of video playback apparatus is switched to the programme signal of the second target video, video playback apparatus are currently broadcast
The video frequency program put replaces with the second target video advertising programme.
Preferably, it is previously stored with the characteristic information of described first object video ads program, described client in client
End also includes：
Fisrt feature acquiring unit and the first comparison unit, described fisrt feature acquiring unit is used for obtaining video playback and sets
The characteristic information of standby currently playing video frequency program, described first comparison unit is used for the video judging to prestore in client
Whether there is, in the characteristic information of program, the characteristic information mating with the characteristic information of currently playing video frequency program, if existing,
Then judge the currently playing video frequency program of video playback apparatus for described first object video ads program；
Or, in server, it is previously stored with the characteristic information of described first object video ads program, described server
Also include：
Second feature acquiring unit and the second comparison unit, described second feature acquiring unit is used for by broadcasting and television network
Network synchronously receives the programme signal of video playback apparatus, or, the video playback apparatus being sent by receiving client are currently broadcast
The video program data put, to obtain the characteristic information of the currently playing video frequency program of video playback apparatus, described first contrast
Unit is used for judging to whether there is and currently playing video section in the characteristic information of video frequency program prestoring in client
The characteristic information of purpose characteristic information coupling, if existing, judges that the currently playing video frequency program of video playback apparatus is described
First object video ads program.
Preferably, described second target video advertising programme is stored in advance in described server, and described server also wraps
Include：
Indicating member, described indicating member is used for sending to client replaces instruction and described second target video advertisement section
Mesh, described replacement unit is used for receiving described replacement instruction and the second target video advertising programme, and replaces instruction according to described
The former programme signal of video playback apparatus is switched to the programme signal of the second target video, video playback apparatus are currently broadcast
The video frequency program put replaces with the second target video advertising programme that described server sends to described client.
Preferably, it is previously stored with user's characteristic information in described server, described indicating member is special according to described user
Reference breath is sent described second target video advertising programme to described client by preset algorithm.
Preferably, described server also includes time difference control unit, for obtain described server and described client it
Between synchronization time difference, the former programme signal of video playback apparatus switches to by described replacement unit according to described synchronization time difference
The signal of the second target video advertising programme.
Preferably, described second target video advertising programme is stored in advance in described client, and described replacement unit is used
In the programme signal that the former programme signal of video playback apparatus is switched to the second target video, video playback apparatus are current
The video frequency program play replaces with the second target video advertising programme prestoring in described client.
Preferably, described replacement unit is additionally operable to, when the end of playing of described second target video advertising programme, will regard
The programme signal of frequency playback equipment switches back into former programme signal.
As can be seen that the present invention can judge currently playing the regarding of user video playback equipment in client or server
After frequency program is first object video ads program, first object video ads program can be replaced with default second target
Video ads program, and, the present invention can throw in the second different targets to different users and regards according to user's characteristic information
Frequency advertising programme, greatly enriches the applicability of video frequency program put-on method.
Brief description
Accompanying drawing is used to provide a further understanding of the present invention, and constitutes the part of description, with following tool
Body embodiment is used for explaining the present invention together, but is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the flow chart of television video advertising programme replacement method provided by the present invention；
Fig. 2 is another flow chart of television video advertising programme replacement method provided by the present invention；
Fig. 3 is television video advertising programme alternative exemplary plot provided by the present invention；
Fig. 4 is another exemplary plot of television video advertising programme alternative provided by the present invention；
Fig. 5 is television video advertising programme alternative applied environment exemplary plot provided by the present invention.
Description of reference numerals
10- server；11- second feature acquiring unit；12- second comparison unit；13- indicating member；The 14- time difference controls
Unit；20- client；21- replacement unit；22- fisrt feature acquiring unit；23- first comparison unit；30- video playback sets
Standby.
Specific embodiment
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.It should be appreciated that this place is retouched
The specific embodiment stated is merely to illustrate and explains the present invention, is not limited to the present invention.
As one aspect of the present invention, provide a kind of television video advertising programme replacement method, the method is used for when use
When family video playback apparatus play first object video ads program, by client by described first object video ads program
Replace with default second target video advertising programme, as shown in figure 1, the method can include：
S1, judge whether the currently playing video frequency program of video playback apparatus is described first object video ads program,
If so, then execute S2；
S2, using client, the former programme signal of video playback apparatus is switched to the programme signal of the second target video,
With by video frequency program currently playing for video playback apparatus（That is, first object video ads program）Replace with described second target
Video ads program.
In said method, the currently playing video section of video playback apparatus can be judged by server or client
Whether mesh is first object video ads program, if so, then utilizes client to switch the former programme signal of video playback apparatus
For default programme signal to play the second target video advertising programme.And for replacing the of first object video ads program
The content of two target video advertising programmes can pre-set, and this second target video advertising programme can be stored in advance in
In server or in client.The second target video advertisement of different content can be previously stored with the client of different user
Program, can play the second different target video advertising programmes to different users；Or, can be stored with server
Multiple second target video advertising programmes, and first object video ads program is being replaced with the second target video advertising programme
When, server can send the second target video advertising programme of different content to the client of different users, making
The video playback apparatus of different users play the second different target video advertising programmes.It can be seen that, compared with prior art, this
Invention significantly improves operability when replacing video frequency program, can play the second different target videos to different users
Advertising programme.
Client in said method can be provided in corresponding video playback equipment, for example, it is possible to be arranged on intelligence
It is also possible to be arranged in the Set Top Box of television set in TV.When replacing program, client can be current by video playback apparatus
Programme signal switch to default programme signal to play the second target video advertising programme.If video playback apparatus are currently broadcast
The video frequency program put is not described first object video ads program, then can be as shown in figure 1, continuing executing with step S1.
Further, the characteristic information of first object video ads program can be previously stored with client, and can
To judge whether the currently playing video frequency program of video playback apparatus is described first object video ads program by client,
Specifically, S1 can include：
Obtain the characteristic information of the currently playing video frequency program of video playback apparatus using client, and judge in client
Whether there is the feature with currently playing video frequency program in the characteristic information of first object video ads program prestoring
The characteristic information of information matches, if existing, judges the currently playing video frequency program of video playback apparatus for described first object
Video ads program.
Judge using client whether the currently playing video frequency program of video playback apparatus is first object video ads
During program, by network, the currently playing video program feature information transfer that client obtains need not be prestored to other
Have the equipment of the characteristic information of first object video ads program, therefore, have preferably ageing, can simplify client with
Transfer process between server, and can not have communication network or communication network unstable in the case of reliably complete
Become step S1.
Or, the characteristic information that can be previously stored with first object video ads program in server is it is possible to pass through
Server judges whether the currently playing video frequency program of video playback apparatus is described first object video ads program, specifically
Ground, S1 can include：
Server synchronously receives the programme signal of video playback apparatus by television network broadcast, or, by receiving visitor
The currently playing video program data of video playback apparatus that family end sends, the video currently playing to obtain video playback apparatus
The characteristic information of program, and judge whether deposit in the characteristic information of first object video ads program prestoring in server
The characteristic information mating in the characteristic information of the video frequency program currently playing with video playback apparatus, if existing, judges video
The currently playing video frequency program of playback equipment is described first object video ads program.Obtain video playback by server to set
During the standby currently playing characteristic information of video frequency program, need to pass through television network broadcast synchronous reception video first with server
The programme signal of playback equipment, or, after client gathers the currently playing video program data of video playback apparatus, by
Client sends to server video program data currently playing for video playback apparatus so that server can be from above-mentioned section
The feature of the currently playing video frequency program of video playback apparatus is obtained in the video program data of mesh signal or client transmission
The characteristic information of information matches.
Use a server to judge whether the currently playing video frequency program of video playback apparatus is first object video ads
Program, can preserve the characteristic information of more first object video ads program on the server, can be relatively accurately complete
Become above-mentioned contrast judgement work.
In practical application it is also possible to judge that video playback apparatus are currently broadcast by the combination of both client and servers
Whether the video frequency program put is first object video ads program.Specifically, all can deposit in advance on client and server
The characteristic information of storage first object video ads program, client obtains the spy of the currently playing video frequency program of video playback apparatus
Reference ceases, if cannot mate with the characteristic information of the first object video ads program of storage in client, client will regard
The characteristic information of the currently playing video frequency program of frequency playback equipment sends to server, is contrasted by server.In such manner, it is possible to
More accurately complete the identification work of the video frequency program currently playing to video playback apparatus.
Judge whether the currently playing video frequency program of video playback apparatus is described above by client or server
During first object video ads program, the characteristic information of the currently playing video frequency program of acquired video playback apparatus, and
The characteristic information of the first object video ads program prestoring in client or server can be video frequency program
Audio-frequency fingerprint or video finger print.Extract the audio-frequency fingerprint of video frequency program or the method for video finger print, and by audio-frequency fingerprint and
The method that video finger print is contrasted to video frequency program, belongs to prior art, and here does not excessively repeat.
Further, the second target video advertising programme can prestore in the server, when judging video playback
After the currently playing video frequency program of equipment is described first object video ads program, S2 specifically can include：
Server sends to client and replaces instruction and described second target video advertising programme, and described client receives institute
State replacement instruction and the second target video advertising programme, and indicated the former programme signal of video playback apparatus according to described replacement
The programme signal switching to the second target video is to replace with described service by video frequency program currently playing for video playback apparatus
The second target video advertising programme that device sends to described client.
Specifically, when the second target video advertising programme prestores in the server, if by server in step S1
Judge that the currently playing video frequency program of video playback apparatus is described first object video ads program, then, in S2, server can
Replace instruction and the second target video advertising programme to send to client, according to replacing instruction, video playback is set by client
Standby former programme signal switches to the programme signal of the second target video with by video frequency program currently playing for video playback apparatus
Replace with the second target video advertising programme received by client；If video playback apparatus are judged by client in step S1
Currently playing video frequency program is described first object video ads program, then, in S2, can first be sent out by user end to server
Send a replacement request, server sends replacement instruction and the second target video after receiving replacement request, then to client
The former programme signal of video playback apparatus is switched to the section of the second target video by advertising programme by client according to replacement instruction
Mesh signal is wide so that video frequency program currently playing for video playback apparatus to replace with the second target video received by client
Accuse program.
The advantage that second target video advertising programme is prestored in the server is, server has larger depositing
Storage space, therefore can prestore substantial amounts of second target video advertising programme in the server, more kinds of such that it is able to have
Second target video advertising programme can be used in replacing the replacement of first object video ads program.
Further, can also include before above-mentioned S2：Obtain same between described server and described client
Step time difference；The former programme signal of video playback apparatus can be switched to by described S2 according to the instruction of described synchronization time difference
The signal of the second target video advertising programme.
Specifically, to there is certain time poor for the TV programme signal between usual server and client, can exist in advance
Client gathers the video frame information of TV programme signal, and is compared with the video frame information of the TV programme signal of server
Right, obtain the synchronization time difference between server and client.And it is possible to this synchronization time difference is stored in the client,
Afterwards, if completed the knowledge of first object video ads program in S1 by the programme signal of television network broadcast by server
Not, then client, can be according to institute after the replacement instruction receiving server transmission and the second target video advertising programme
The synchronization time difference obtaining accurately to say that the first object video ads program that video playback apparatus are play replaces with the second target
Video ads program.
Further, the second target video advertising programme can prestore in the client, when judging video playback
After the currently playing video frequency program of equipment is described first object video ads program, S2 specifically can include：
The former programme signal of video playback apparatus is switched to the programme signal of the second target video to incite somebody to action by described client
The currently playing video frequency program of video playback apparatus replaces with the second target video advertisement section prestoring in described client
Mesh.
Specifically, when the second target video advertising programme prestores in the client, if by server in step S1
Judge that the currently playing video frequency program of video playback apparatus is described first object video ads program, then in S2, can be by taking
Business device sends to client replaces instruction, and the former programme signal of video playback apparatus is switched to the according to replacing instruction by client
The programme signal of two target videos is prestored with replacing with video frequency program currently playing for video playback apparatus in client
The second target video advertising programme；If judging that the currently playing video frequency program of video playback apparatus is by client in step S1
Described first object video ads program, then, in S2, can directly be cut the former programme signal of video playback apparatus by client
The programme signal being changed to the second target video is pre- in client to replace with video frequency program currently playing for video playback apparatus
The the second target video advertising programme first storing.
The advantage that second target video advertising programme is prestored in the client is, locally can complete to regard
Whether the former programme signal of frequency playback equipment switches to the programme signal of the second target video, be not subject to extraneous communication network stable
Impact.
Further, when the second target video advertising programme prestores in the server, acceptable in server
It is previously stored with user's characteristic information, and in S2, the second target is regarded by preset algorithm according to described user's characteristic information by server
Frequency advertising programme sends to described client.
If additionally, the second target video advertising programme is to store in the client, and being previously stored with user in server
During characteristic information, then can also include before S1：Server presses preset algorithm by described second according to described user's characteristic information
Target video advertising programme sends in advance to described client, and stores described second target video advertisement section by described client
Mesh.
User's characteristic information in said method can be the user geographical position that gathers in advance, channel watch record and
Interactive information participates in record etc., and those user's characteristic information can prestore in the server so that server can basis
User's characteristic information personalizedly plays the second target video advertising programme after replacing to user.Specifically, if the second target
Video ads program is to prestore in the server, then, during replacement in S2, pressed according to user's characteristic information by server
Second target video advertising programme is sent to client by preset algorithm, and by client, video playback apparatus are currently playing
Video frequency program replaces with the second target video advertising programme that server is sent；Or, the second target video advertising programme
Can prestore in the client, you can with before S1, preset algorithm is pressed by the according to user's characteristic information by server
Two target video advertising programmes are sent to client, and preserve, by client, the second target video advertisement section that client is sent
Mesh, afterwards, during replacement in S2, is replaced with video frequency program currently playing for video playback apparatus in client by client
Second target video advertising programme of storage.
By said method be capable of by server by preset algorithm according to the audience attributes of user accurately to
Related video frequency program is thrown at family.Wherein, preset algorithm can be previously according to set by user's characteristic information for difference
The put-on method of second video frequency program of user, for example, if certain user watches that the duration of the channel of automobile exceedes preset value, can
To think this user as automotive hobbyist, then the second target video advertising programme thrown in this user can be that automobile is related
Advertisement etc., and for example, if the geographical position of certain user is located at certain shopping centre, the second target video advertisement section thrown in this user
Mesh can be this sowntown market walking advertisement etc..
In the above embodiment of the present invention, first object video ads program and the second target video program can be for same
The different editions advertisement of one product, the product that variant version advertisement is directed to is identical, and time span is identical, and differing only in is pin
To different spectators colonies, by technical scheme, it is capable of according to demand, providing different versions for different users
This advertisement.
Further, can be as shown in Fig. 2 can also include after S2 in said method：
S3, when the end of playing of described second target video advertising programme, using client by video playback apparatus
Programme signal switches back into former programme signal.
Specifically, S3 can include：Server sends reduction instruction to described client, and described client is gone back according to described
The programme signal of video playback apparatus is switched back into former programme signal by former instruction.I.e., it is possible to be sent also from server to client
After former instruction, the programme signal of video playback apparatus is switched back into according to reduction instruction by former programme signal by client.In video
When playing the second target video advertising programme on playback equipment, server can synchronously be supervised and be broadcast, and to client after finishing
End sends reduction instruction.
Or, it is previously stored with the duration of described second target video advertising programme in client, S3 can include：Client
When end judges that described second target video advertising programme finishes according to the duration of described second target video advertising programme, will
The programme signal of video playback apparatus switches back into former programme signal.That is, when video playback apparatus commence play out the second target video
During advertising programme, client can start timing, and in timing duration and the second target video advertising programme prestoring
During duration coupling, terminate the broadcasting of the second target video advertising programme, the programme signal of video playback apparatus is switched back into former section
Mesh signal.
Although it should be appreciated that the programme signal of video playback apparatus is switched to former programme signal, video is broadcast
Put that play on equipment is not described first object video ads program, but other programs in radio and television stream.Example
As when video playback apparatus play TV play, intercutted first object video ads program, setting when video playback is detected
For when intercutting first object video ads program, then TV programme signal is switched to the second target video advertising programme
Signal.After second target video advertising programme finishes, the signal of video playback apparatus is switched back into former program letter by client
Number, now, video playback apparatus can continue to play TV play.
Above-mentioned is the description that video frequency program put-on method provided by the present invention is carried out it can be seen that the present invention is permissible
Judge the currently playing video frequency program of user video playback equipment for first object video ads section in client or server
After mesh, first object video ads program can be replaced with default second target video advertising programme, and, the present invention can
According to user's characteristic information, to throw in the second different target video advertising programmes to different users, greatly to enrich and regard
The applicability of frequency program put-on method.
Correspondingly, the present invention also provides a kind of television video advertising programme alternative, and this device includes server and visitor
Family end, this device is used for, when first object video ads program play by user video playback equipment, described first object being regarded
Frequency advertising programme replaces with default second target video advertising programme, specifically, as shown in Figure 3 and Figure 4, server 10 or
Client 20 can interpolate that whether the currently playing video frequency program of video playback apparatus is described first object video ads program,
Replacement unit 21 can be included, when the currently playing video frequency program of video playback apparatus is described first object video in client
During advertising programme, the program that replacement unit 21 is used for for the former programme signal of video playback apparatus switching to the second target video is believed
Number so that video frequency program currently playing for video playback apparatus to be replaced with the second target video advertising programme.
Further, the characteristic information of first object video ads program can be previously stored with client 20, and
As shown in figure 3, client 20 can include：
Fisrt feature acquiring unit 22 and the first comparison unit 23, fisrt feature acquiring unit 22 is used for obtaining video playback
The characteristic information of the currently playing video frequency program of equipment, the first comparison unit 23 is used for judging that prestore in client 20 regards
Whether there is, in the characteristic information of frequency program, the characteristic information mating with the characteristic information of currently playing video frequency program, if depositing
Then judging the currently playing video frequency program of video playback apparatus for described first object video ads program.I.e., it is possible to pass through
Fisrt feature acquiring unit 22 in client 20 and the first comparison unit 23 complete S1 in the method that the invention described above is provided
Judgement step.
Or, the characteristic information of first object video ads program can be previously stored with server 10, and as Fig. 4 institute
Show, server 10 can include：
Second feature acquiring unit 11 and the second comparison unit 12, second feature acquiring unit 11 is used for by radio and television
Network Synchronization receives the programme signal of video playback apparatus, or, the video playback apparatus being sent by receiving client 20 are worked as
The video program data of front broadcasting, to obtain the characteristic information of the currently playing video frequency program of video playback apparatus, the first contrast
Unit 22 is used for judging in the characteristic information of the video frequency program prestoring in client 20 with the presence or absence of regarding with currently playing
The characteristic information of the characteristic information coupling of frequency program, if existing, judges that the currently playing video frequency program of video playback apparatus is
Described first object video ads program.I.e., it is possible to by the second feature acquiring unit 11 in server 10 and the second contrast
Unit 12 completes the judgement step of S1 in the method that the invention described above is provided.
Further, the second target video advertising programme can be stored in advance in server 10, and in server 10
Can also include：
Indicating member 13, indicating member 13 is used for sending to client replaces instruction and described second target video advertisement section
Mesh, replacement unit 21 be used for receiving described replace instruction and the second target video advertising programme, and according to described replace instruction will
The former programme signal of video playback apparatus switches to the programme signal of the second target video, and video playback apparatus are currently playing
Video frequency program replace with the second target video advertising programme that server 10 sends to client 20.I.e., it is possible to by instruction
Unit 13 and replacement unit 21 complete the replacement step of S2 in the method that the invention described above is provided.
Further, user's characteristic information can be previously stored with server 10, and indicating member 13 is according to described
User's characteristic information is sent described second target video advertising programme to client 20 by preset algorithm.
Further, server 10 can also include time difference control unit 14, for obtain described server with described
Synchronization time difference between client, replacement unit 21 is according to described synchronization time difference by the former programme signal of video playback apparatus
Switch to the signal of the second target video advertising programme.
Further, the second target video advertising programme can be stored in advance in client 20, and replacement unit 21 is used
In the programme signal that the former programme signal of video playback apparatus is switched to the second target video, video playback apparatus are current
The video frequency program play replaces with the second target video advertising programme prestoring in described client 20.I.e., it is possible to pass through
Replacement unit 21 completes the replacement step of S2 in the method that the invention described above is provided.
Further, replacement unit 21 is additionally operable to when the end of playing of described second target video advertising programme, will
The programme signal of video playback apparatus switches back into former programme signal.I.e., it is possible to the invention described above institute is completed by replacement unit 21
The signals revivification step of S3 in the method providing.
It is understood that Fig. 3 and Fig. 4 is only the exemplary plot that video frequency program provided by the present invention throws in alternative,
In addition to unit included in the server 10 shown in Fig. 3 and Fig. 4 and client 20 combines, server 10 and client
Each unit in 20 can also combine otherwise, enables the method that the invention described above is provided.
Fig. 5 is television video advertising programme alternative applied environment exemplary plot provided by the present invention, as illustrated, clothes
Business device 10 remotely can be connected with client 20, and the replacement unit in client 20 can be connected with video playback apparatus 30.
It is understood that the embodiment of above principle being intended to be merely illustrative of the present and the exemplary enforcement adopting
Mode, but the invention is not limited in this.For those skilled in the art, in the essence without departing from the present invention
In the case of god and essence, various modifications and improvement can be made, these modifications and improvement are also considered as protection scope of the present invention.
Claims (12)
1. a kind of television video advertising programme replacement method is it is characterised in that be used for playing first when user video playback equipment
During target video advertising programme, described first object video ads program is replaced with by default second target by client and regards
Frequency advertising programme, described video frequency program is thrown in replacement method and is included：
S1, judge whether the currently playing video frequency program of video playback apparatus is described first object video ads program, if so,
Then execute S2；It is previously stored with the characteristic information of described first object video ads program, described S1 includes in client：Using
Client obtains the characteristic information of the currently playing video frequency program of video playback apparatus, and judge to prestore in client the
Whether there is the spy mated with the characteristic information of currently playing video frequency program in the characteristic information of one target video advertising programme
Reference ceases, if existing, judges the currently playing video frequency program of video playback apparatus for described first object video ads program；
Or, it is previously stored with the characteristic information of described first object video ads program in server, described S1 includes：Server leads to
Cross the programme signal that television network broadcast synchronously receives video playback apparatus, or, the video being sent by receiving client is broadcast
The currently playing video program data of equipment of putting, to obtain the characteristic information of the currently playing video frequency program of video playback apparatus,
And judge in the characteristic information of first object video ads program prestoring in server whether there is set with video playback
The characteristic information of the characteristic information coupling of standby currently playing video frequency program, if existing, judges that video playback apparatus are currently broadcast
The video frequency program put is described first object video ads program；
S2, the former programme signal of video playback apparatus is switched to the programme signal of the second target video advertisement, video is broadcast
The currently playing video frequency program of equipment of putting replaces with described second target video advertising programme.
2. television video advertising programme replacement method according to claim 1 is it is characterised in that described second target video
Advertising programme prestores in the server, and described S2 includes：
Server sends to client and replaces instruction and described second target video advertising programme, replaces described in described client reception
Change instruction and the second target video advertising programme, and indicated the former programme signal switching of video playback apparatus according to described replacement
For the signal of the second target video advertising programme, video frequency program currently playing for video playback apparatus is replaced with described service
The second target video advertising programme that device sends to described client.
3. television video advertising programme replacement method according to claim 2 it is characterised in that in described server in advance
Be stored with user's characteristic information, presses preset algorithm by described the by described server according to described user's characteristic information in described S2
Two target video advertising programmes send to described client.
4. television video advertising programme replacement method according to claim 2 is it is characterised in that also wrap before described S2
Include：Obtain the synchronization time difference between described server and described client；To be regarded according to described synchronization time difference in described S2
The former programme signal of frequency playback equipment switches to the signal of the second target video advertising programme.
5. television video advertising programme replacement method according to claim 1 is it is characterised in that described second target video
Advertising programme is stored in advance in described client, and described S2 includes：
The former programme signal of video playback apparatus is switched to the programme signal of the second target video by described client, by video
The currently playing video frequency program of playback equipment replaces with the second target video advertising programme prestoring in described client.
6. television video advertising programme replacement method according to claim 1 is it is characterised in that also wrap after described S2
Include：
S3, when the end of playing of described second target video advertising programme, using client by the program of video playback apparatus
Signal switches back into former programme signal.
7. a kind of television video advertising programme alternative, including server and client side, for when user video playback equipment
When playing first object video ads program, by client, described first object video ads program is replaced with default the
Two target video advertising programmes are it is characterised in that described server or described client can interpolate that video playback apparatus are current
Whether the video frequency program play is described first object video ads program, and described client includes replacement unit, works as video
When the currently playing video frequency program of playback equipment is described first object video ads program, described replacement unit is by video playback
The former programme signal of equipment switches to the programme signal of the second target video, by video section currently playing for video playback apparatus
Mesh replaces with the second target video advertising programme；
It is previously stored with the characteristic information of described first object video ads program, described client also includes in client：The
One feature acquiring unit and the first comparison unit, described fisrt feature acquiring unit is used for obtaining video playback apparatus currently playing
Video frequency program characteristic information, described first comparison unit is used for the feature of video frequency program judging to prestore in client
Whether there is, in information, the characteristic information mating with the characteristic information of currently playing video frequency program, if existing, judging video
The currently playing video frequency program of playback equipment is described first object video ads program；Or, it is previously stored with server
The characteristic information of described first object video ads program, described server also includes：Second feature acquiring unit and second right
Ratio unit, described second feature acquiring unit is used for synchronously receiving the program letter of video playback apparatus by television network broadcast
Number, or, the currently playing video program data of the video playback apparatus being sent by reception client, to obtain video playback
The characteristic information of the currently playing video frequency program of equipment, described first comparison unit is used for judging that prestore in client regards
Whether there is, in the characteristic information of frequency program, the characteristic information mating with the characteristic information of currently playing video frequency program, if depositing
Then judging the currently playing video frequency program of video playback apparatus for described first object video ads program.
8. television video advertising programme alternative according to claim 7 is it is characterised in that described second target video
Advertising programme is stored in advance in described server, and described server also includes：
Indicating member, described indicating member is used for sending to client replaces instruction and described second target video advertising programme,
Described replacement unit is used for receiving described replacement instruction and the second target video advertising programme, and will be regarded according to described replacement instruction
The former programme signal of frequency playback equipment switches to the programme signal of the second target video, and video playback apparatus are currently playing
Video frequency program replaces with the second target video advertising programme that described server sends to described client.
9. television video advertising programme alternative according to claim 8 it is characterised in that in described server in advance
Be stored with user's characteristic information, and described second target is regarded by preset algorithm by described indicating member according to described user's characteristic information
Frequency advertising programme sends to described client.
10. television video program alternative according to claim 9 is it is characterised in that when described server also includes
Difference control unit, for obtaining the synchronization time difference between described server and described client, described replacement unit is according to institute
State the signal that the former programme signal of video playback apparatus is switched to the second target video advertising programme by synchronization time difference.
11. television video advertising programme alternatives according to claim 7 are it is characterised in that described second target regards
Frequency advertising programme is stored in advance in described client, and described replacement unit is used for cutting the former programme signal of video playback apparatus
It is changed to the programme signal of the second target video, video frequency program currently playing for video playback apparatus is replaced with described client
In the second target video advertising programme of prestoring.
12. television video advertising programme alternatives according to claim 7 it is characterised in that described replacement unit also
For when the end of playing of described second target video advertising programme, the programme signal of video playback apparatus being switched back into former section
Mesh signal.
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| CN201410012761.9A CN103747298B (en) | 2014-01-10 | 2014-01-10 | Method and device for replacing video advertisement program of television |
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| CN201410012761.9A CN103747298B (en) | 2014-01-10 | 2014-01-10 | Method and device for replacing video advertisement program of television |
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| CN103747298A CN103747298A (en) | 2014-04-23 |
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| US9743154B2 (en) * | 2015-09-09 | 2017-08-22 | Sorenson Media, Inc | Dynamic video advertisement replacement |
| CN105979305A (en) * | 2016-04-13 | 2016-09-28 | 乐视控股（北京）有限公司 | Method and system for delivering advertisement content and advertisement playing device |
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| CN106779823A (en) * | 2016-11-30 | 2017-05-31 | 天脉聚源（北京）科技有限公司 | The display methods and device of advertisement |
| CN107483991A (en) * | 2017-09-08 | 2017-12-15 | 深圳Tcl新技术有限公司 | Replacement method, device and the computer-readable recording medium of television advertising |
| CN110099298B (en) * | 2018-01-29 | 2022-12-30 | 北京三星通信技术研究有限公司 | Multimedia content processing method and terminal equipment |
| CN109218772A (en) * | 2018-11-20 | 2019-01-15 | 四川长虹电器股份有限公司 | Smart television information-pushing method and device |
| CN112243589A (en) * | 2018-12-20 | 2021-01-19 | 海信视像科技股份有限公司 | Receiving device and receiving method, transmitting and receiving system and method executed by transmitting and receiving system, video playing device and video playing method |
| JP7139237B2 (en) * | 2018-12-20 | 2022-09-20 | Ｔｖｓ Ｒｅｇｚａ株式会社 | AD REPLACEMENT SYSTEM AND AD REPLACEMENT METHOD |
| JP7146615B2 (en) * | 2018-12-20 | 2022-10-04 | Ｔｖｓ Ｒｅｇｚａ株式会社 | Recording/playback device and recording/playback method |
| JP7146614B2 (en) * | 2018-12-20 | 2022-10-04 | Ｔｖｓ Ｒｅｇｚａ株式会社 | Transmission/reception system and method |
| JP7146613B2 (en) * | 2018-12-20 | 2022-10-04 | Ｔｖｓ Ｒｅｇｚａ株式会社 | Receiving device and receiving method |
| CN112204989B (en) * | 2018-12-20 | 2022-06-14 | 海信视像科技股份有限公司 | Broadcast signal receiving apparatus, advertisement replacing method, and advertisement replacing system |
| CN112204987B (en) * | 2018-12-20 | 2023-09-15 | 海信视像科技股份有限公司 | Receiving device, receiving method, transmitting device, transmitting method, and transmitting/receiving system |
| WO2020135724A1 (en) * | 2018-12-27 | 2020-07-02 | 青岛海信电器股份有限公司 | Broadcast signal receiving device and broadcast signal receiving method, broadcast signal transmitting device and broadcast signal transmitting method, and broadcast signal receiving and transmitting system and broadcast signal receiving and transmitting method |
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